Your First Digital Product
Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? Then tune in! On the show, I talk to business owners who have launched digital products and dig deep into how you can create, launch and market digital products, too.
Episodes
I don't get many business owners who want to come on the show and share that their first product didn't sell at all, but I am so glad that Raina Willick joined me to tell her story. Even though her first product failed from a sales perspective, she doesn't consider it a failure. She learned a lot and grew from the experience. We also chat about potential digital products for her new venture, Baguette Bound.
...
It's another different kind of interview! Corrie is here to tell us all about using social media (and other marketing channels) to share the good news about our digital products and more. We dive into which channels are best for you, how often to post based on your capacity, consistency and how social media is a long game.
With over 22 years in digital marketing and over 17 years of experience developing social media ...
There's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start?
In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe.
Links 🔗
- Brainstorming guide for potential digital product topics
- Schedule a free 30-minute strategy call
- Send me a voice message
Share a link to this episo...
Deanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what you want and need as an online business owner.
As the host of Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it ...
Accessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities.
Accessibility is a way to reach more people and help more people understand the information you're sharing with them. It's good for everyone and really just good practice.
In this episode, we'll talk about a few ways that you can make your digital product more acc...
We're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketing questions!
Abby Herman is a fractional marketing director, content strategist and podcast manager for service-based businesses who want to gain more visibility for ...
I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.
Links 🔗
- Episode on audiences to sell to
- Send me a voice message
Share a link to this episode 👉 https://yfdp.show/ep54
Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad.
Tim is a podcaster and YouTuber who covers content creation and social media strategy. He has spent much of his career in education, applied research, and project management, all of which involve elements of content creation and s...
A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES.
Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from!
Today I'll share a few options when it comes to creating a digital product, all from the perspective of lead magnets.
Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.
Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can...
There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each.
Links 🔗
- Sign up for your free, 30-minute strategy session
- Watch my YouTube live on Lemon Squeezy and check out the blog post
- Sign up for reminders about my upcomi...
We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!
Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she c...
Everything you think about digital products is wrong.
As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect.
Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.
Links 🔗
Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life.
Links mentioned in this episode:
Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts.
Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in bot...
There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try.
Links:
Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.
Maggie Gentry is a thought partner for high-conscious entrepreneurs—acting as a confidant and co-conspirator—gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. When these element...
You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you're in a good place, plus a few strategies for planning and time management.
Links:
Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.
Angela Markham has been helping small business owners grow their income and impact with affiliate marketing since 2014. She educates and motivates her clients through online course...
I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode.
Links mentioned in this episode:
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