Path to Visibility

This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.

Andrea spent most of her career as a senior executive at Canada's leading condominium developer, Tridel Corporation where she built a leadership profile for herself within the company and beyond.

This includes a social media commun...

On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn.

Mark knows pretty much everything there is to know about LinkedIn.  He's a very busy LinkedIn trainer and hosts the popular LInkedInformed podcast. 

I've been listening to him for years and know first hand that Mark is always on top of the latest LinkedIn features.  And fortunately...

In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching.

Steve's extensive background in journalism, including positions at The Globe and Mail, CBC and Twitter, makes him the perfect person to offer insights and advice on how to effectively work with the media.

Listeners will come away from this episode w...

Get the free resource mentioned in this episode:
Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media.   

In today's episode:
Do you ever see a colleague or competitor being interviewed by a local media outlet and wonder, "How did that happen? Why are they being interviewed? Why not me?"

Or maybe you see them and think, "That's fine...no one pays attention...

Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition.

But when funds are limited and you can't hire an agency to do your marketing, things can get awkward. Because let's face it...being active on social media, creating content and building an email list don't come naturally to everyone.

This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great.

So far I’ve tried to cover topics that will help you understand what’s possible with PR and how to use it to get results

In today's episode I take a step back so we can talk about the importance of goals, strategy and planning. Because su...

In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. 

Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and...

Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know. 

Martin is a digital communications expert and PR agency founder as well as a university and LinkedIn Learning instructor who teaches AI, social media, digital and con...

Today's episode of Path to Visibility is about personal branding.

We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.

It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yourself and your business into a trusted br...

How can public relations benefit a small business or personal brand? 

Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.

This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it mor...

Hi, my name is Janice Mandel and welcome to the very first episode of the Path to Visibility podcast which is all about helping small businesses and professionals learn how to raise their visibility so they can build their business or personal brand. 

I’ll be coming to you every week, and I’ll be talking about all the ways you can build a profile and reputation for your business or yourself, so you can get your message out to the au...

How do you get started with media coverage for your business or personal brand?

Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. 

As a public relations consultant for more than 25 years, working with big brands like Microsoft, Swiffer, Febreze, and American Express, I'm often asked for advice on how to get media cov...

How can a small, cost-conscious business effectively communicate their message?

One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation so they can have the kind business they’ve always dreamed of.

One of the ways I want to accomplish this is by interviewing successful small business leaders, marketing experts and journalists who...