The Making of a Marketer

The Making of a Marketer

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing. Become a part of our community, join the conversation, and follow us.

Episodes

March 6, 2026 61 mins
In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness? To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in f...
Mark as Played
Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's ...
Mark as Played
What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI. Learn more about your ad choice...
Mark as Played
Jess and Andy give their candid thought on the Super Bowl marketing for 2026. Who won, who lost, and how about some surprise takes? Our annual debrief is underway! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
January 30, 2026 33 mins
Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development. Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a mark...
Mark as Played
December 18, 2025 40 mins
Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing? Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion. Annie Rusthoven - Chief of Staff at Screen Sanity Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference Elizabeth Hill - Learning Exper...
Mark as Played
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this ...
Mark as Played
September 27, 2025 37 mins
Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program. Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients ac...
Mark as Played
From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played
August 28, 2025 56 mins
On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort? Join us on a journey o...
Mark as Played
On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them. You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her seas...
Mark as Played
Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Betrayal Season 5

    Saskia Inwood woke up one morning, knowing her life would never be the same. The night before, she learned the unimaginable – that the husband she knew in the light of day was a different person after dark. This season unpacks Saskia’s discovery of her husband’s secret life and her fight to bring him to justice. Along the way, we expose a crime that is just coming to light. This is also a story about the myth of the “perfect victim:” who gets believed, who gets doubted, and why. We follow Saskia as she works to reclaim her body, her voice, and her life. If you would like to reach out to the Betrayal Team, email us at betrayalpod@gmail.com. Follow us on Instagram @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.