PSB Insider

Did your dealership ride into the New Year full steam ahead or just roll in on fumes? Either way let’s hit the brakes for a moment! In this podcast we dig into 3 Synchrony consumer studies: 

• Generational Insights
• In Synch Consumer Monthly Tracker
• 9th Major Purchase Study

These studies provide generational insights, tips and advice to help you steer your dealership in the right direction in 2024. 

Episode 7 of Synchrony...

From the highs of consumers clamoring for pre-sale vehicles as manufacturers worked through supply chain issues to the lows of inflation barraging consumers and merchants alike, 2023 was a year to remember. Despite these speed bumps and unexpected turns, powersport dealers who have navigated the challenges of 2023 should be excited to use these lessons to their advantage in 2024.

Episode 6 POWERSPORTS INSIGHTS based on In Synch w...

It’s time to shift gears as the peak summer rush cools down at powersports dealerships. But the changing season brings fresh opportunities to dominate your market.

Tune in to this podcast to rev up your post-peak approach, whether you’re brushing up on consumer research, navigating the online customer journey or getting insights from your manufacturer representatives on 2024 model releases. Synchrony consumer financing solutions g...

A year ago, many powersports dealers were scrambling to provide their customers with pre-owned equipment while manufacturers worked through supply chain issues limiting their ability to provide new vehicles. Today, supply issues have largely normalized, and dealers may find themselves with excess used inventory on their hands. 

As once-red-hot values decline, dealers may be u...

Synchrony research reveals that 97% of powersports consumers have purchased aftermarket items in the past 12 months. That’s almost all powersports dealership customers surveyed.

As a dealer, you’re well aware that parts and service can generate some of the highest margins in your business. What if earnings could be even higher in these departments? This episode of Synchrony Insights provi...

Consumers are placing more emphasis on the online portion of the buying process than ever before. This was a key takeaway in Synchrony’s most recent Major Purchase Journey Study, which surveyed more than 3,800 consumers who spent $500 or more on purchases in mid-2021, including power equipment and automotive. Two things are driving permanent changes in the consumer journey. One, people want to have confidence in their purchases—the...

These days you can’t glance at your phone or flip on your TV without being barraged by news about inflation, market turbulence and consumer anxiety. With high prices expected to continue for the foreseeable future, consumers are increasingly anxious about the economy. As a powersports dealer, you may see all this bad news and be tempted to stress out. After all, your success is based on people wanting to have fun and find adventure...