Courtroom Stories & Tactics

You can't rank for what doesn't exist.

The world of online marketing can seem overwhelming, complicated and exploitive: as lawyers, we know that we're targets for agencies and consultants who see our profession and think $$$.

Nevertheless, digital marketing is an area you can't ignore. Fortunately, it's also one where you can hit the ground running and quickly start punching above your weight.

But you have to get started.

Kelly Gordon ...

Today's episode is part of our effort to put a broader perspective on the work and life of trial lawyers: it's not just about the case, the training and the preparation. It's also about your health, your stamina, work/life balance and your mental strength.

Sam Johnston is a fitness coach and former college hockey player, who has become an expert in understanding nutrition, fitness and balance. Sam will be the first to tell you that ...

If working in Civil Law, and representing victims of crime, is something you do, or aspire to do, it is crucially important to recognize why this work is so important, yet also so specialized.

This is delicate work, and understanding the psychology of trauma will determine how you interact with, and represent, your client.

Renée Williams is the CEO of the National Center for Victims of Crime, the nation’s leading resource and a...

In just one year, Damon Hudson launched his personal injury firm in New Mexico and grew from 20 cases to over 70, a testament not just to results, but to his connection with his clients.

There was one case however that stood out, a trip-and-fall case, where the client in question believed so deeply in her case, she had filed a pro se claim herself at state court.

The case then got moved to federal court, she met with the defense, and...

How would you approach arguing a personal injury case where there is very little visible damage, there are pre-existing conditions for the client, and a lot of difficulties in gathering evidence? 

In fact, would you take such a case in the first place?

Our firm Gray Broughton was approached with this challenging car crash case, and despite the long odds, we knew there was an opportunity to get a successful result.

But it would ta...

The defense asks you a seemingly innocuous question, and it's tempting to assume that whatever their angle is, it's probably nothing. 

Elliott Buckner learned the hard way that even the most mundane motion can cause major headaches to your case, especially in the hands of a crafty defense lawyer. 

If it's not setting off alarm bells, look again. Ask for a second opinion. Ask your friends on the defense bar for their opinion...

Clients getting hurt for the first time in a significant way often don't know where to go, not just for legal advice but for medical advice. 

Not only does it impact their health and their recovery, but it impacts the strength of their case. Without the right medical treatment, without the right supporting doctors and experts, insurance companies just don't take the claims as seriously.

Because at the end of the day, they're loo...

How do you set the value for a case?

Are you holding your case back from getting what it's really worth? And who makes that determination?

Robert Hirschhorn's advice: "Don't put caps on yourself. You want to choose the biggest number that you could ever imagine a jury would award [in a case such as yours], and whatever that number is, multiply it times two."

But to be successful, you need to get the jury to sympathize. You need to jus...

Over two and a half years ago, our firm was approached by a father in Winchester, VA, with a case that had been rejected by at least three other law firms. 

We knew it would be a very challenging case, with very limited evidence. It was not a "typical" case with clear-cut medical or economic damages. Others would ask us over time why we said yes to taking it on, despite the odds and obstacles.

The short answer, of course, is bec...

You are the most powerful person you know.

Whether you're a trial lawyer, working in corporate America, or in any walk of life, nothing can change this simple fact.

You have the ability to make the choices and decisions that are healthy and positive, for you and those around you.

And yes, these are real choices. They may be challenging, they may shake things up, but there's a reason why you're considering them in the first place: care...

For years, you've been building your law career: head down, focused, years of commitment and perseverance.

But are you sure you're where you need to be?

Perhaps you know already: 'This is the best place, the best people and the best work for me, right now.' Which is a wonderful feeling, and something we're all striving for.

But if you find yourself trying to fit in, to stay true to yourself and your values, to find more meaning in law...

Losing a trial case can feel like a crushing gut punch, an emotional hit, burdened with the weight of disappointing your client. It stings, and it's hard to shake off.

You can't control the outcome, but you can control your reaction to it.

Matt Nakajima is an accomplished trial lawyer who has secured more than forty verdicts and settlements of $1 million or more. Since 2025 alone, he has recovered over $100 million for his clients.

Se...

How would the FBI approach jury selection?

Imagine applying these same tools and trainings to your own jury selection and investigations, and having the ability to uncover evidence that changes the outcome of cases.

Jim Melia is a retired FBI special agent turned professional investigator, here in Richmond, VA. Today he shares his insight into the skills required for effective interviewing, how to build rapport with someone, and why ...

Civil Defense Lawyer Jason Boone shares his personal experience of making sure he maintains the right work/life balance for him and his family.

In a conversation of frankness and authenticity, Jason talks about how lawyers of all stripes can, and should, find a balance that works for them.

There are the years when you need to put in the time to learn the profession, and get the reps. But then there's knowing when and how to scale tha...

Virginia's appellate landscape changed a lot in 2022, to where, similar to many other states, virtually everyone has an automatic right to go to the Court of Appeals.

Yes, it can feel complicated and overwhelming. But the appellate process is a vital part of the legal system that deserves attention from trial lawyers. If you have a client who desperately wants to appeal, or the other side is not happy and wants to appeal, you need t...

When is being "reasonable," patient and compromising in fact just a strategy of the other side to delay, frustrate and ultimately to avoid trial?

We should be respectful. We should be professional. But at no point should we ever compromise the duty to our client for the sake of getting along.

Samantha Cohn talks about the moral and ethical motivations behind her career shift to becoming a personal injury lawyer, her techniques for be...

Dog bite cases are rarely about just one victim—they’re about public safety, accountability, and preventing the next attack. 

"You have to show that this could happen to pretty much anyone. This could happen anytime, anywhere. You have to get the jury's mind ticking, and get them to see that it's not just that person who got bit on the face, it's anybody."

Ashley Strandjord describes her approach to prosecuting dog a...

You've completed law school, taken the bar exam, have built a network of contacts and are ready to start practicing. 

And then, your entire law school's results are thrown out. 

You're faced with the choice: walk away completely for a new career, or go back to law school and do it all over again.

"I graduated the first time, took the bar, and I had to ask myself then before I was even a licensed lawyer, will I do it all agai...

If you want more high-value cases without giving more money to Google, this episode is for you.

"Understanding referral generation is crucial for business growth, and a law practice must be a business first. "

Today we look at the importance of referrals in law firms, focusing on who is responsible for generating these referrals and how to effectively manage this process. 

In keeping with this theme, please share this episode wit...