Badass Clinicians Podcast

summary

In this episode of the Badass Clinician Podcast, Natty and Chestin discuss the importance of crafting the right message to appeal to the ideal population you want to serve. They explore the StoryBrand framework, which starts with identifying the character (the person you want to serve) and their problem. They emphasize the need to demonstrate empathy and authority, provide a roadmap for solving the problem, and hav...

Summary

In this episode, Natty and Chestin discuss the importance of nurturing sequences after running ads. They emphasize the need for follow-up to increase success and conversion rates. They explain the difference between demand fulfillment and demand generation ads and how to approach each. They also highlight the significance of speed to lead and the importance of building trust and providing value in nurturing sequenc...

Summary

In this episode, Natty and Chestin discuss how to deal with negative criticism and bad reviews. They share their own experiences and provide insights on how to handle these situations. They emphasize the importance of having a strong culture and clear expectations for both patients and team members. They also discuss the value of feedback and the opportunity it presents for improvement. They highlight the significa...

Summary

In this episode, Natty and Chestin discuss the importance of hiring the right staff to fit your system and culture. They share their experiences and mistakes in hiring and emphasize the significance of having good people and a strong culture in a business. They highlight the need for a balance between meaningful work and work-life balance, as well as the importance of hiring based on attitude and willingness to lea...

Summary

In this episode, Natty and Sheston discuss common mistakes that can cost a clinic money. They emphasize the importance of documenting leads and maintaining a CRM system to nurture and convert potential clients. They also highlight the significance of providing exceptional customer service, including making eye contact, smiling, and showing genuine interest in patients. Additionally, they stress the need for account...

Summary

In this conversation, Natty and Chestin discuss the importance of content creation for small business owners, particularly in the healthcare and fitness industry. They emphasize the power of content in building trust, establishing authority, and connecting with the target audience. They also provide insights into creating intentional and valuable content, using power words, and addressing the stakes for the audienc...

In this conversation, Natty and Custin discuss the importance of having a balance between systems and people in running a performance clinic. They emphasize that a good system is necessary to put people into, as it allows for efficiency and effectiveness. 

However, they also highlight the importance of the human touch and connection in a trust-based industry like healthcare. They discuss the need for clear objectives, defi...

In this episode, Natty and Chestin discuss the importance of having systems and processes in place for business growth. They emphasize that growth creates problems, and without a proper framework, these problems can become insurmountable. They highlight the success of franchises, which have clearly defined operating systems, and compare it to the high failure rate of small businesses. They stress the need for clearly defined proces...

In this episode, Dr. Natty and Chestin discuss how to grow and scale a business in the healthcare industry. They emphasize the importance of raising the standard and standing out in a saturated market. They share strategies for differentiating oneself and creating brand awareness. They also highlight the significance of doing the basics consistently and well, rather than relying on quick fixes or shortcuts. The conversation covers ...

In this conversation, Dr. Natty Bandasak and Chestin Salisbury discuss the growing pains of running a business and the importance of having frameworks and systems in place to address challenges. They highlight the need for a strong marketing message and brand identity to attract the right leads and customers. 

They emphasize the importance of taking ownership of problems and constantly refining the messaging and branding t...

In this conversation, Dr. Natty and Chestin discuss the importance of charging what you're worth in your practice. They emphasize the need to deliver value and justify higher prices by providing exceptional care and results. They also highlight the significance of positioning yourself in the right environment and targeting the right market to be able to charge higher prices. The conversation touches on the challenges of raisin...

Dr. Natty Bandasak shares his journey from being an immigrant from Thailand to becoming a successful physical therapist and clinic owner. He discusses his early life, education, and how he discovered his passion for fitness. He talks about the challenges he faced in PT school and working in a corporate PT setting. 

Natty explains why he decided to start his own clinic and the strategies he used to build his caseload and pr...