The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers
The Self-Makers Podcast, hosted by marketing strategist and business coach Hazal Ozturk, delivers actionable marketing strategies and business growth insights for service-based business owners ready to scale sustainably. Drawing from 13+ years of combined, corporate marketing experience and proven success helping entrepreneurs scale their businesses, Hazal shares simple, strategic approaches to marketing that actually work in 2025. Each episode brings you implementable marketing tips, authentic business growth conversations, and behind-the-scenes insights from both Hazal, her guests and clients. Perfect for service providers, coaches, and online business owners who want to: Create sustainable marketing systems that attract aligned clients Scale their business without the overwhelm Generate consistent income through proven strategies Build a business that feels regulated and easeful New episodes every week featuring real conversations about what it really takes to grow a successful service-based business in 2025. Listen in for straightforward marketing strategy, business growth tips, and honest insights from someone who's been there - both in as a marketing strategist and as a successful business owner.
Episodes
March 19, 2025 • 11 mins
Feel like you're drowning in a sea of sameness online?
In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down:
In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down:
- Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough)
- The exact content formats getting real engagement right now (spoiler: it's not your how-to tips)
- How to weave your authentic stories into m...
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March 11, 2025 • 14 mins
Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from?
You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing.
They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth.
In this episode, I’m pulling back the curtain on the 5-pa...
You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing.
They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth.
In this episode, I’m pulling back the curtain on the 5-pa...
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Ever looked at your Instagram and felt embarrassed to share it with potential clients?
Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to at...
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Ever looked at your Instagram and felt embarrassed to share it with potential clients?
Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to at...
Mark as Played
February 5, 2025 • 17 mins
Looking for lead magnet ideas that actually convert in 2025?
In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025.
Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet tutorial-esque episode, you’ll discov...
In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025.
Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet tutorial-esque episode, you’ll discov...
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Staring at your endless to-do list, wondering what to tackle first?
Those half-finished Canva designs and abandoned lead magnets aren't going anywhere...
In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward.
Ready to stop feeling scattered and start seeing real growth in your busi...
Those half-finished Canva designs and abandoned lead magnets aren't going anywhere...
In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward.
Ready to stop feeling scattered and start seeing real growth in your busi...
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Let's talk about that rollercoaster of emotions when you're relying on referrals...
One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar?
In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more importantly, how to break free from it...
One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar?
In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more importantly, how to break free from it...
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What if the key to achieving bigger business dreams in 2025 was actually... having more fun with it?
In this first episode of 2025, I’m sharing my unexpected (and slightly cheeky) word of the year that’s completely shifting how I think about business growth and success.
Here’s the truth: While everyone’s setting serious business resolutions, I’m taking a more playful approach that might just change how you view your own potential. ️�...
In this first episode of 2025, I’m sharing my unexpected (and slightly cheeky) word of the year that’s completely shifting how I think about business growth and success.
Here’s the truth: While everyone’s setting serious business resolutions, I’m taking a more playful approach that might just change how you view your own potential. ️�...
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Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready?
In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.
Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that cou...
In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.
Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that cou...
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73. 5 Marketing Secrets to Getting Fully Booked Right Now: What’s Actually Working Now and Into 2025
November 26, 2024 • 12 mins
If you’re feeling overwhelmed by all the marketing ‘shoulds’ in your business, this episode is your permission slip to simplify!
In this value-packed solo episode, I’m pulling back the curtain on the exact marketing strategies my most successful clients are using right now to book out their programs well into 2025. These are the same strategies helping them create sustainable success without the overwhelm.
Here’s the truth: The most ...
In this value-packed solo episode, I’m pulling back the curtain on the exact marketing strategies my most successful clients are using right now to book out their programs well into 2025. These are the same strategies helping them create sustainable success without the overwhelm.
Here’s the truth: The most ...
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November 19, 2024 • 36 mins
Facebook ads can feel overwhelming when you're scaling your business, but they don't have to be!
Join marketing strategist and Facebook ads specialist Jayne Day as she reveals how to create sustainable ad systems that actually convert in 2024.
With 13+ years of experience helping coaches, course creators, and online experts optimize their Meta ads, Jayne shares her proven strategies for getting quality leads for as little as 20 cent...
Join marketing strategist and Facebook ads specialist Jayne Day as she reveals how to create sustainable ad systems that actually convert in 2024.
With 13+ years of experience helping coaches, course creators, and online experts optimize their Meta ads, Jayne shares her proven strategies for getting quality leads for as little as 20 cent...
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November 5, 2024 • 48 mins
In today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.
Here’s wha...
Here’s wha...
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October 29, 2024 • 15 mins
Welcome to the latest Marketing Hotline episode! Today, I’m diving into your marketing questions!
Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues.
In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positioning yourself as the go-to expert, a...
Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues.
In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positioning yourself as the go-to expert, a...
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October 22, 2024 • 29 mins
Guess what? In this special comeback episode of The Self Makers Podcast, I’m sitting down with my design genius friend, Jacqui Naunton, and she’s throwing some spicy questions my way—ones I didn’t even see coming!
YOUR FREE $20K MARKETING PLANNER & TRACKER
We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales.
I’m sharing my biggest business lessons, the moves that worked, and h...
YOUR FREE $20K MARKETING PLANNER & TRACKER
We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales.
I’m sharing my biggest business lessons, the moves that worked, and h...
Mark as Played
May 29, 2024 • 7 mins
So, you think you have an amazing lead, who will turn into a client… But then the dreaded thing happens. You get ghosted.
And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again.
In today’s podcast episode, I’m sharing with you why this may be ha...
And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again.
In today’s podcast episode, I’m sharing with you why this may be ha...
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May 21, 2024 • 10 mins
I’m taking you behind the scenes today, into actual conversations and strategies my clients are using right now to generate $10k+ months within their businesses. So, if you’re currently wondering any of the below:
- How do I attract aligned leads right now?
- How do I stand out in my niche?
- What kind of messaging is working best in content right now?
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May 14, 2024 • 25 mins
Something that has been coming up in conversations a lot lately is how to figure out what my niche is? How do I decide who, specifically, I help and how do I effectively communicate that?
In today’s episode, I’m sharing a live training I held, where I break down:
🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market.
🔎 Prompts to Help You Identify Your ...
In today’s episode, I’m sharing a live training I held, where I break down:
🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market.
🔎 Prompts to Help You Identify Your ...
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In a podcast first, we're speaking about how to manage your cash flow at any stage of your business, with profit and growth consultant, Laura O'Hagan! I asked Laura some curly questions, so I'm very excited for you to listen to this one!
We spoke about:
We spoke about:
- How to identify that your financial management system needs refining
- Overcoming money mindset blocks and avoidance
- Best investments for early-stage businesses
- How to improve your bus...
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April 30, 2024 • 13 mins
Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn't working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients.
I have taken away four key insights, through...
I have taken away four key insights, through...
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I’m so delighted to introduce you to my friend and Self-Makers Mastermind client, Dr Elizabeth Ball!
Liz is an Online Yoga Teacher and has seen some INCREDIBLE results in her business, like x13 her profit in 3 months.
In this episode, Liz is going to share:
- How to find joy and alignment in sales conversations
- The importance of being open to personalizing offerings and adapting to client needs
- How she has created a marketing ...
Liz is an Online Yoga Teacher and has seen some INCREDIBLE results in her business, like x13 her profit in 3 months.
In this episode, Liz is going to share:
- How to find joy and alignment in sales conversations
- The importance of being open to personalizing offerings and adapting to client needs
- How she has created a marketing ...
Mark as Played
April 16, 2024 • 12 mins
There's no doubt that consumer behaviour is changing in 2024. People need more trust, and more nurturing before purchasing now than in the last couple of years.
Which means that, as business owners, we need to approach making sales in our businesses differently as well. The "post and they will come" method is not the go this year, so in this week's episode, I'm sharing what your, "Your No. 1 Focus For Business Scale in 2024" is, and...
Which means that, as business owners, we need to approach making sales in our businesses differently as well. The "post and they will come" method is not the go this year, so in this week's episode, I'm sharing what your, "Your No. 1 Focus For Business Scale in 2024" is, and...
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