S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Episodes
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.
It’s time to focus on the lifeline of your small business - your repeat customers!
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that one purchase into a lifelong brand evangelist? That’s how you grow your small business.
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search.
In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked dir...
AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search.
NEXT WEEK we...
Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.
Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episod...
We’re going to court! Marketing court.
There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.
Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner.
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s new “business agent...
We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
Looking for a community of other S.O.B.s handling their ma...
Google recently announced new updates to their review policy and small businesses NEED to hear about this.
Vivian and I are discussing what’s changed in the review policy, how Google is cracking down on rule breakers, AND what businesses can still do to collect reviews without getting any taken down by Google. (Which they have been doing!)
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by lik...
We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years.
Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree with any of our takes!
Want to support this podcast? You can do so at www.buymeacoffee.com/sobmarketing OR by liking, subscribing,...
Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options!
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast sponsorships, AudioGo, voice search SEO, and more.
This is Part 2 of a two-part series, so be sure to check out Part 1 if you ...
Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio!
This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I break down what audio marketing is and how it can help transform your small business’s marketing.
This is Part 1 of a two-part series, so be sure to subscribe so you don’t miss out on next week&rsq...
Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you.
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketing strategies.
Let us know in the comments which tool is your favorite!
Want to support this podcast? You can do so at buymeacoffee.c...
Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!
Looking for a community of ...
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking.
Relationships can be lifelines and resources, networking is how you grow and nurture your relationships.
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leavi...
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, follow...
Want to tap into your small business’s lore? Wondering what lore is?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a...
Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, missed opportunities, and the myt...
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).
Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.
Don't worry! We have tips to help get a head start on prepping for SGE.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
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