S.O.B. (Small Owned Business) Marketing

As a small business owner handling their marketing on their own, it can be hard to know where to even begin.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, f...

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including ...

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt.

In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections f...

Google’s latest update can actually help your small business be seen!

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.

Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small businesses using video in their marketi...

Welcome to Part 2 of our two part series - attracting customers.

This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty.

Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat customers.

If you haven’t watched...

As a small business, you deal with two different kinds of customers: new and returning.

This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and cus...

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.

We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive P...

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.

This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.

Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!

PLEASE FOLLOW AND ...

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could be hurting your small business more than you think.

Join us as we discuss why each of these red flags are problems, how to avoid them, ...

Not all marketing advice out there is good.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit.

Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following these crazy tips.

Have you heard some crazy marketing advice? Or have an opinion on a tip we shared in this episode? Let us know in the com...

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store).

In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing and marketing at craft fairs and vendor markets. Understanding what works best for each situation will help you reach your target audi...

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts.

We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading efforts across multiple, slow growth versus going viral, and the effectiveness of influencer marketing versus building a loyal community...

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation?

In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about managing it for your brand. We want all you S.O.B.s to have a strong brand reputation - so check out this episode and go be the BEST S.O.B....

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setti...

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?

This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and import...

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out!

We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketing initiatives are worth your time over this.

If you have another marketing initiative you want us to test out - let us know! Leave ...

We've made it to 100 episodes of this podcast!!! 💯🎉

Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners.

This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet.

Have a topic you want us to discus...

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you.

Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. 

Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve soc...

Our hearts go out to everyone impacted by the fires in Los Angeles and California.

This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need.

Know of a resource or a way to help that we did not mention in this video? Leave a ...