S.O.B. (Small Owned Business) Marketing

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs.

Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here.

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Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.

We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.

Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!

Want to...

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.

SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT

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If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!

We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.

Learn where to find Southern Curiosities in our Related Content section down below...

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.

“Marketing” HOT TAKE: I personally like having paper copies of my taxes. Yes, this is...

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset. 

Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small ...

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and...

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.

Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAK...

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consen...

In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026. 

We’re sharing why these mar...

Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane.

We shared some of our funnie...

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step. 

DOW...

A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the d...

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable in...

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!

Information on the small businesses we talk about in this episode can be found in the Related Content section...

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementin...

Live shopping, the future of retail and a great example of the new trend “shoppertainment”.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping...

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podca...

Marketing myths, legends, and fails, oh my! 

Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lessons behind the stories remain important. We hope you enjoy this light hearted and our wigs. Go be the best S.O.B.s you can be!

PLEASE ...