S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
Episodes
Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast!
In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career.
Michelle is a videographer/photographer who focuses on helping small businesses put their best foot f...
The word of the week is ✨Authenticity ✨
Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur.
Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode you do NOT want to miss! And thank you once again to Rae for talking with us.
You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up!
This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch).
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Hey you S.O.B.s (Small Owned Businesses)!
This week is all about spring cleaning and what steps you can take to "clean up" your small business.
As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience with the most up to date information.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR RE...
Hey S.O.B.s 👋
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business.
In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business.
REMEMBER TO FOLLOW US AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business.
Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away.
#tiktokban #smallbusinessmarketingtips #smallbusinesstips
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).
Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.
Don't worry! We have tips to help get a head start on prepping for SGE.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility.
You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your business.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎�...
Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.)
PLEASE REMEMBER TO FOLLOW US.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
One Sentence Business Summary - https://www...
The age old question: Do I outsource or try to handle my marketing in house?
In this week's episode we discuss how to decide if it is time for you to outsource (or STOP outsourcing) and what should go into your decision making.
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarke...
Hey S.O.B.'s! This week we are talking about content marketing and how you are likely making too much unneeded work for yourself!
While fresh content is ALWAYS good, learning when to reuse, recycle, and repurpose content can help you find success AND save you time and effort.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothing But Email Membership: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW AND FOLLOW!
Nostalgia - it can be a powerful tool for small business marketing. In this episode of the S.O.B. Marketing podcast, we discuss what exactly nostalgia marketing is and how it can be a powerful tool for businesses.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
PLEASE REMEMBER TO LIKE AND...
Hey you S.O.Bs! This week on the S.O.B. Marketing Podcast we are talking about affiliate marketing, what it is, and whether it is worth your time. As a small business owner, your time is limited.
We are going to talk about how you can decide whether an affiliate program is worth your time - and everything you need to know about affiliate marketing. (Including the things people DON'T tell you.)
Hey you S.O.B.s! This week we are talking about competition, and whether you should be keeping a close eye on your competitors.
There is nothing wrong with looking to your competition for inspiration - but watching what others are doing because you want what they have is NOT productive. As a small business owner, you do not have time to waste.
We talk about how you can look to others for inspiration, tools you can use to help you g...
Happy February you S.O.B.'s! This week we are talking about Valentine's Day and how small businesses can make the most of this holiday - without feeling icky about it.
Whether you go all in on the holiday, or decide to do an Anti-Valentine's day, we have some ideas and marketing strategies to help you promote your small business.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothin But Emails Service: https://theseasonedmarketer.com/service...
This week on the S.O.B. Marketing podcast we are discussing Guerrilla marketing - what it is, how it can help your small business, and an example or two of campaigns.
PLEASE REMEMBER TO FOLLOW!
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketi...
If you have not started your video marketing journey yet as a small business owner, now is the time. Moving into 2024, video marketing is already an extremely important marketing strategy - and it's only going to get bigger from here. That's why we talk about the important things you need to know and tricks that will help you on your video marketing journey. This is a quick and dirty introduction to video marketing for small busine...
What works when it comes to marketing your small business is constantly changing. In this week's episode we are discussing marketing strategies that are going to be HUGE in 2024, as well as ways to go about implementing them.
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Nothing But Emails Service: https://theseasonedmarketer.com/services/
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
If you like the show, telling a friend about it would be helpf...
In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it.
When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers.
While your target audience is already niched down - segmenting them will help the efficiency of your marketing initiatives.
If you like the show, telling a fr...
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