S.O.B. (Small Owned Business) Marketing

Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of ot...

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking. 

Relationships can be lifelines and resources, networking is how you grow and nurture your relationships.

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This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition. 

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a r...

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates are as of April 2026.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, foll...

Want to tap into your small business’s lore? Wondering what lore is? 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are uncovering how perfectionism in marketing leads to paralysis, missed opportunities, and the myth tha...

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE).

Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general.

Don't worry! We have tips to help get a head start on prepping for SGE.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

F...

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes sm...

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty.

Marketing HOT TAKE: Marketing strategies are versatile and can be both long-term and/or short-term, based on your goals. Disagree? Let’s talk about it in the comments!

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. 

Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving u...

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate and loyalty programs.

Have a marketing idea you love that we didn’t mention? Share it in the comments! We don’t gatekeep around here.

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Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies.

We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches to cold calling.

Marketing HOT TAKE: No one actually answers phone calls anymore. Disagree? Let us know in the comments!

Want to...

Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and how often you should conduct one for your small business.

SWOT Analysis Free Download: https://www.TheSeasonedMarketer.com/SWOT

W...

If you’re a small business owner or artist looking to get into commission/ custom work then this week’s episode of the S.O.B. (Small Owned Business) Marketing podcast is for you!

We have JessC from Southern Curiosities on the podcast to talk with us about what she has learned over the years on how to navigate the complexities of custom commissions.

Learn where to find Southern Curiosities in our Related Content section down below...

As a small business owner, it can difficult to navigate your business’s taxes, let alone your personal taxes.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can prepare for tax season throughout the year, AND what they can do during tax season to make the process go by smoothly.

“Marketing” HOT TAKE: I personally like having paper copies of my taxes. Yes, this is...

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how Google Ads are not only still relevant, but how it has recently changed thanks to AI and a change in the consumer mindset. 

Even if you’re not ready to spend money on Google Ads, we want you SOBs to play around with the platform and maybe even build an ad campaign. Experimenting can help you prepare for future campaigns for your small ...

Social media marketing can sometimes feel like a never-ending cycle of coming up with content, which is why so many profiles now post about “national days”. But does posting about National Polka Dot Day help or hurt your small business’s branding?

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing how small businesses can use national days strategically in their social media marketing, and...

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.

Part of our discussion explores the intimacy of text communication, which is why this week’s MARKETING HOT TAK...

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consen...