Raving Coaches

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love.

In this episode, we dig into why he...

You’re not scared of helping people. You’re scared of selling it.

In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve

If your stomach flips at the id...

Why great presentations don’t get you clients

You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear— …and then nothing happened.

No new clients. No one followed up. Sound familiar?

In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart...

 Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work.

We talk brand story, strategy, and how your childhood hints at the signature work you’re meant to do. If your business feels misaligned or stalled out, this episode ...

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People. 

I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your str...

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself?

In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—an...

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client.

But then someone reads it and says, “I still don’t understand what you do.”

In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why clien...

Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?

This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues.

Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your c...

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people do...

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not.

We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your c...

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique busin...

Listen up coaches—this isn't your usual parenting podcast. Dinalynn Rosenbush, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She explains why what looks like defiance is often language confusion or literal-mindedness. When parents learn to observe behavior non‑judgmentally and ask open questions like “Tell me what was in your mind…?”, magic happens: connection, ...

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don’t want to do … (marketing, accounting, sales, follow ups, etc).  I wish it would just go away.” That, my friend, is resistance. And it’s likely running the show in your business more than you realize.

I share a story that helped me feel the concept of resistance in my body—and w...

Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren’t converting.

They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough...

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.

In this episode of the Raving Coaches podcast, I’m talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you’re constantly tired, resentful, or overwhelmed, it’s costing you cl...

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and wh...

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I’m leaking hours—or hiding from the hard stuff like follow-up calls.

This i...

Being good at what you do isn’t enough if no one knows who you are. In this episode, I sit down with Rob Lang, who’s been behind the scenes of the media for 35+ years, helping people turn their skills into visibility and credibility.

We unpack what makes a media pitch land, the #1 mistake most coaches make, and how to tailor your message for real-world results—not just a framed newspaper article from 1992. Rob also shares how even ...