Raving Coaches

Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Episodes

May 5, 2026 51 mins

In this episode we get into something that I love talking about. Building and running your business in a way that fits how you operate.

If you’ve ever felt like you’re doing “all the right things” but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesn’t work for most coaches, how burnout show...

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I recently interviewed Erin Foley, and if you’ve ever felt like your energy disappeared overnight… your weight stopped responding… or your sleep just won’t cooperate anymore—this is the episode you didn’t know you needed.

In this episode with Erin Foley, we’re not talking about surface-level wellness advice. Erin breaks down what’s actually happening in your body after 35, especially the connection between cortisol, blood sugar, an...

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Most coaches say yes to collaborations way too quickly—and then wonder why nothing comes from them.

In this episode, I’m pulling back the curtain on collaborations: podcasts, summits, workshops, and all the “we should do something together” conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? That’s where things fall apart. I share what I’ve learned from saying yes early i...

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If you’ve ever felt like you’re “not quite saying it right” when you talk about your work you're going to enjoy this interview with Robin Carr.

Robin talks about being unapologetically yourself, and what I appreciated is that she didn’t make it fluffy. She made it practical. This isn’t about confidence affirmations. It’s about how you talk to yourself, what you tolerate, and whether you’re actually willing to show people who you ar...

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I recently had someone ask me what Endotype is a “natural seller”. All Endotypes can sell, but sales often feels uncomfortable for a lot of coaches. It doesn’t mean you are bad at it. You just don’t have a structure for the sales experience.

In this episode, I walk you through the exact framework I use on sales calls that makes them feel easier, more natural, and far more effective. Instead of trying to “sell” your coaching, you’ll...

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When I first started coaching, I wore “empath” like a badge of honor. But the more I learned from Anna Hanael, the more I realized that being an empath without boundaries leads straight to burnout, anxiety, undercharging, and people-pleasing in business and relationships.

 

In this episode Anna shares her journey from communist Poland to becoming a hypnotherapist and energy teacher working with professional empaths who look success...

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If you’ve ever watched someone “perform leadership” and wondered whether you’re the problem because you refuse to play that game… this episode will land. Veronica Taylor doesn’t teach leadership as a job title. She teaches it as a lived value—something you carry into your relationships, your work, and the moments that test you when nobody’s clapping.

Veronica’s story is intense in the most honest way: born on the day of a revolut...

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March 17, 2026 20 mins

Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.

We talk through the unsexy but critical logistics that immediately impact whether peo...

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In this interview with Molly Thompson, we discuss coaches—especially those who are having deep impact, so capable, and still quietly exhausted by guilt, shame, and the pressure to “do more.”

Molly is building Elevated Achievers, a community for high-achieving women entrepreneurs (many with ADHD) who are already productive—but don’t feel alive in their work anymore. We talked about why productivity hacks don’t help this group, how A...

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If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of...

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If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead.

We got into the ways coaches end up sounding prof...

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Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?

This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues.

Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your c...

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February 12, 2026 11 mins

Enroll now in the Say This, NOT That workshop https://www.ravingcoaches.com/thisnotthat Have you ever sat hearing someone talk about a program or product and thought, “I should want to want that… but I don’t”?

That disconnect is something we are talking about this week. Do your clients want what you are offering? If you don’t have a steady stream of clients, the answer is probably not. That disconnect between “I know I should wa...

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Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.

We talk through the unsexy but critical logistics that immediately impact whether peo...

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You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible.

Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply pra...

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If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from.

In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels importa...

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I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, ...

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Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfecti...

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If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world.

I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coach...

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I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own gr...

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