We Built This Brand
We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.
Episodes
In this episode of We Built This Brand, Chris chats with Vince Wang, Chief Marketing Officer at Mustard Love, the platform helping restaurants connect with local influencers and track real ROI.
Vince shares how data-driven marketing and startup experience shaped his approach to influencer campaigns that actually drive business results. A must-listen for marketers, restaurant owners, and creators looking to turn influence i...
We’re wrapping up our LA interview series with a bang. Thai Randolph and Katie Soo join Chris Hill and Adhrucia Apana to talk brand leadership, creative growth, and what it really takes to stay ahead in a fast-changing world.
Show Highlights:
(00:00) Introduction and Guest Welcome
(00:47)Meet the Guests: Katie Sue and Ty Randolph
(01:19) Ty Randolph's Career Journey
(02:55) Katie Sue's Career Highlights
(07:15) Brand Buildi...
Host Chris Hill talks with Adhrucia Apana and Charles Allen, co-founders of Curiosity Entertainment and Storyteller Publishing, about building brands through authentic storytelling. They explore why story is still king, how authenticity drives community, and what it takes to grow a creative brand in the age of AI.
Listen now to discover how they’re putting artists first and reshaping the future of storytelling.
Show Highligh...
Join Chris Hill and Adhrucia as they sit down with Ted Schilowitz, a 40-year entertainment veteran who’s shaped the evolution of digital cinema, immersive experiences, and AI-driven storytelling. From his early days producing children’s TV in Florida to pioneering desktop video with Apple, co-founding Red Digital Cinema, and advising major studios on the future of entertainment, Ted shares his insights on technology, creat...
Chris Hill and Adhrucia Apana sit down with Stacy Spikes, co-founder and CEO of MoviePass, to talk about disrupting Hollywood, rebuilding an iconic brand, and the launch of MoviePass’ new fantasy sports league for moviegoers. Stacy shares lessons from his incredible founder journey, what it takes to innovate in an industry resistant to change, how to turn setbacks into breakthroughs, and why building a lasting brand means ...
World champion triathlete turned Oscar-winning filmmaker Lesley Paterson joins Chris Hill and Adhrucia to talk about building Brave Art Entertainment, the power of resilience, and how great stories are born from grit. From All Quiet on the Western Front to new global projects with Idris Elba, Lesley shares what it takes to turn creative conviction into a brand that lasts, both on the course and on the screen.
Show Highligh...
On this episode of We Built This Brand, Chris Hill sits down with Gwen Simpson of Phoenix Rising Consultants. Gwen shares her unique approach to human capital development, blending intuition, positive psychology, and conscious leadership to help individuals and businesses thrive. From startups to established companies, discover how human connection, mindfulness, and purpose-driven strategy can transform your brand and your...
In this episode of We Built This Brand, host Chris Hill and co-host Adhrucia Apana sit down with filmmaker and entrepreneur C. Craig Patterson, founder of Everyday Mischief, to explore the intersection of AI, filmmaking, and media innovation. Discover how cutting-edge tools like virtual production stages and clean AI models are transforming the creative process, from concept to screen.
Whether you’re a filmmaker, content cr...
In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.
Troy shares his 23-year journey in real estate, from accidentally landing his first job at 20 to building multiple brokerages and helping shape the future of real estate tech. After a life-changing cancer diagnosis, Troy found new purpose in helping others grow their busines...
Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB, Fallon, and Goodby Silverstein. In this episode, he shares the philosophy behind Arnold’s bold “Brilliantly Boring” campaign for PNC Bank, why the riskiest move a brand can make is being forgettable,...
On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burnett to founding Narrativity, Greg reveals how he fuses Hollywood’s proven storytelling formulas with brand strategy to transform businesses into loved brands. Packed with insider anecdotes, practical fr...
In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketing, Joshua talks about the power of adaptability, building systems, and how A...
While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey from academic outsider to agency partner at Someoddiplot, proving that the bes...
What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history.
In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Here” campaign. For 29 years, Arnie has helped transform Vegas from a to...
Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead singer of his own band, Dale brings the Metalcore mentality to his sales. Chris and Dale break down his disruptive approach to transforming the sales landsc...
An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a top agency with top-tier clients. Highlights in his career so far include the Coca-Cola Creations campaign and Lenovo's Make Space initiativ...
Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new name has no vowels). As a big fan of creative problem-solving, she shares how she uses it as a tool to work with clients and as a way to...
For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, marketing the value of 'pre-loved' engagement rings. Their business is helpin...
What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet school and into the world of branding with just $250. Throughout their conversation, Sunny emphasizes the cri...
Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been honing his craft since high school. Teaching himself to code and build websites in college, he’s now a successful entrepreneur who’s worked with folks like FedEx, Instacart, and even The Game Awards. Greg and Chris discuss the origins and growth of his development of Whi...
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