Smarter Together: Phase 5’s Market Research Podcast

Smarter Together: Phase 5’s Market Research Podcast

Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.

Episodes

November 12, 2024 24 mins

Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud. 

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Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies

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Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.

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An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.

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Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.

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Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.

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Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.

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Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.

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Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.  
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Learn about Jobs to Be Done, an increasingly popular market research methodology.  
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