Becoming a Business BadAss

Becoming a Business BadAss

Welcome to the Becoming a Business BadAss Podcast!

Episodes

August 4, 2026 27 mins

If you've ever caught yourself thinking:

'I just need more clients...'

'Or once this launch is over, everything will settle down...'

...this episode is for you.

In this week's podcast, I share a simple five-question framework that will help you stop feeling overwhelmed and start solving problems with clarity.

You'll discover - 

  • Why successful business owners don't have fewer problems - just better ones
  • The biggest mista...
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It's another takeover, People!!

This week Rowena Wilding is back in the guest-host seat for Becoming a Business BadAss, and she is not here to be gentle with you!!

In this episode, she's naming the four mistakes she sees business owners make over and over again - the same four, in every sector, at every price point, usually without even realising they're doing it.

No hacks. No 'just post more' nonsense. Just the four fixes you've a...

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We play safe, stay small, overthink our decisions and wait until we feel 'ready' because we believe failure means we're not good enough.

But what if that's exactly what's keeping you stuck?

In this episode, I'm challenging everything you've ever believed about failure and showing you why the most successful women aren't the ones who fail the least. They're the ones who learn the fastest.

I'll introduce you to two of my favourite co...

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For the final episode in this special three-part coaching series, I'm doing something a little different.

Instead of hearing from me, you're hearing from the women whose lives have been changed through coaching.

These aren't polished testimonials or rehearsed success stories. They're honest conversations about what it felt like to say yes to coaching, the challenges they faced, the beliefs they had to overcome, and the woman they'v...

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Have you ever wondered what actually happens in a coaching session?

In this week's episode, I'm pulling back the curtain and sharing exactly what coaching looks like, why it works, and why I still invest in coaching myself after all these years.

We'll talk about why your thoughts often feel like facts, how thought errors quietly keep you stuck, and why the problem you think you have is rarely the real problem. I'll also explain how...

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Coaching changed my business.

But more importantly, it changed me.

In this first episode of a special three-part coaching series, I'm sharing why I genuinely believe coaching is one of the greatest investments you can ever make. Not because I'm a coach, but because I've lived the transformation myself.

We'll explore why coaching is about so much more than strategy, advice or accountability. It's about changing the way you think, ch...

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This week I'm diving into a list that started life as a social media post and sparked a huge response.

The headline was simple - ‘things that took me from £65,000 in debt to over £700,000 in sales’..

In this episode, I'm unpacking each one and sharing why these lessons have had such a massive impact on my business journey.

We talk about getting clear on what you actually want, choosing one business model and sticking wi...

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Today I want to talk about Transformation.

And specifically,  how do you know you’re ready for a transformation?

For an upgrade. For a change.

How do you know when it’s just around the corner; when your next level is calling to you?

I talk about the Top 5 signs that show you are ready for a Big Transformation.

This is a JUICY one!!

Check out All The Things here - https://dawnowen.com/lfg

Join Becoming a Business B...

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Why are you still not making the sales you want?

In this week’s episode, I'm sharing a concept we're exploring inside MTFO Bootcamp that I believe every business owner needs to hear - Sales Identity.

Most women assume they're struggling to make sales because they need more followers, more leads, more visibility, or a better strategy. But what if the real issue isn't any of those things?

What if the problem is who you become t...

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This week, I’m chatting to Karen Heap, Founder of Socially Shared Women’s Business Network, about their 8th annual Women in Business Conference.

The theme for the conference this year is ‘Confidence’, and in this chat, we are talking about  - 

  • Why I decided to be the Premier Sponsor of the event
  • What confidence is
  • Read more
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Are you overwhelmed… or are you simply doing too much?

In this week’s episode, I’m unpacking one of the biggest reasons so many women stay stuck in business - overcomplication.

Because scaling isn’t about adding more offers, more platforms, more strategies, more noise.

It’s about refinement.

Inside this episode, I’m breaking down the five ways you may be making business far harder than it needs ...

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Ever been so busy cranking out free content that you secretly wonder why your bank account isn’t keeping up with all that value you’re giving?

Well, this week’s podcast is gonna flip your whole perspective on its head!

Because the thing you think is most valuable - your content - is actually just the warm-up. 

The real magic, the actual transformation, starts with your offer.

We’re diving into - ✨ Why...

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It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing.

This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else -  random acts of marketing.

No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for market...

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If you’ve been stuck ‘figuring out your offer’, this episode is going to challenge you in the best way.

Because what I see time and time again is women telling themselves they need more clarity, more tweaks, more refinement… before they can really go all in.

But that’s not what’s actually going on.

In this episode, I break down why ‘offer confusion’ is often just a cover for avoiding...

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In this episode, I’m diving into something I’ve been seeing come up again and again with my clients - taking action from scarcity.

On the surface, it can look like you’re doing all the right things. You’re showing up, creating content, selling, and signing clients. But underneath it, there’s a different driver. Pressure, urgency, and that constant feeling of ‘it’s not enough.’

I break...

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If you’ve been telling yourself that you need more confidence before you can make money in your business, this episode is going to shift that for you.

I’m breaking down the difference between self-value and business value, and why confusing the two is keeping so many women stuck. When your results start to mean something about you, everything slows down. You hesitate, you overthink, and you stop taking the actions that ...

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Let’s talk about Being In a Hole.

In this episode, I’m diving into what it really means to feel stuck in your business or life - and why most women stay there longer than they need to.

Because the truth is, it’s not the situation keeping you stuck… it’s how you’re responding to it.

I break down the patterns I see all the time - panic, pressure, overthinking, over-consuming - and how they’r...

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This week’s episode is a bold and honest conversation about entitlement and how it might be quietly holding you back in your business.

I’m diving into the subtle ways this shows up through thoughts like ‘I should be further along’ or ‘I don’t want to do that’ - and why those patterns are far more powerful than you realise.

We explore how these thoughts create a cycle that keeps you stuck, e...

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In this episode, I’m not giving you a polite Q1 reflection. I’m giving you the truth.

Because if your results didn’t look how you wanted in the first three months of the year, it’s not because you need a better strategy. It’s because you’ve been drifting.

And drift is subtle. It looks like being busy, staying in your business, doing ‘something’… but avoiding the things that act...

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This episode is going to hold up a mirror.

Right now, inside Making Money With Your Thoughts, I’m seeing the same pattern again and again. Women thinking their problem is strategy, pricing or the market, when actually it’s their thinking.

In this episode, I’m not walking you through the full coaching process. I’m showing you the thoughts that are really driving your results. The ones that feel normal, logica...

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