Success Beneath the Surface

Success Beneath the Surface

This podcast is aimed at helping CEOs dig beneath the surface to find new pathways to increased profitability. Deborah Fell from Chief Outsiders, will seek to challenge and inspire leadership teams and provide immediately actionable solutions to unlock growth.

Episodes

June 18, 2025 26 mins

Deborah Fell sits down with Jeff Grass, CEO and co-founder of Hungry Marketplace, to explore how exceptional leadership and company culture can turn a 95% revenue loss into a thriving business.

Jeff shares the remarkable story of how Hungry Marketplace—a food tech platform connecting local chefs with corporate clients—not only survived the COVID-19 pa...

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There's a fundamental difference between being busy and being effective. You can have a team that hits every activity metric and checks off every box—but if revenue isn't growing, are they really succeeding?

This week's commentary explores a powerful shift: moving from loyalty-based cultures to accountability-based ones. It's the difference between re...

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Twenty years ago, when Carolyn Lagarmasini launched her association management company as fully virtual, industry veterans said it was impossible. Today, her company spans 13 states with 26 employees, and COVID proved she was decades ahead.

"I once had a coach who said, the minute you start to shrink, you die," Carolyn reflects. Her story embodies this philosophy: jumping off cliffs without knowing where you'll land, seeing broken ...

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Deborah Fell reflects on one of the most powerful leadership insights from her conversation with Jonathan Moody: the radical humility of a CEO who built his success by recognizing he didn't need to be the central force driving everything. When Jonathan became CEO of Moody Nolan in January 2020, just before the pandemic, he made a crucial decision to create an executive team structure rather ...

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Jonathan Moody, CEO of Moody Nolan—recognized by Fast Company as one of the world's most innovative architecture firms—reveals the decade-long succession journey that positioned him to lead just before the pandemic struck.

"More time is better," Jonathan reflects on the gradual handoff from his father—a process filled with strategic "sink or swim" moments and culminating i...

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In this week's commentary, Deborah Fell explores the wisdom from her conversation with Rear Admiral Brian "Lex" Luther on leading through change. "The balance of leadership is hard," Deborah notes, "with internal issues, external forces, and human complexity creating cloudy challenges." Yet Lex's transformation of Navy Mutual reveals a fundamental truth: you can't lead if no one follows.

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Deborah Fell sits down with Brian "Lex" Luther, whose distinguished naval career equipped him with the unique perspective that revolutionized Navy Mutual.

"The principles that guide a naval officer—discipline, strategic thinking, and unwavering commitment to mission—translate remarkably well to corporate leadership," shares Luther. "At Navy Mutual, we didn't just implement changes; we navigated a complete organizational transformat...

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In last week's conversation with Ryan Frederick, Principal of Transform Labs, we explored the delicate balance between expertise and humility. Ryan shares how the companies that failed in his experience often stumbled due to assumption-driven leadership rather than curiosity-driven validation.

"I think there's a lot to be said in approaching thing...

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Deborah Fell connects with Ryan Frederick of Transform Labs about strategic technology implementation. Ryan positions his firm as independent advisors rather than product reps, ensuring "our advice to clients is in the best interest of the client."

Ryan captures the uncertainty many CEOs face with a compelling metaphor: "It's almost like being in ...

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Success Beneath the Surface: Leadership Insights from Q1 2025

Welcome to our curated collection of the most impactful conversations from the first quarter of 2025. This playlist features transformative discussions with leaders who have mastered the art of building thriving organizations through unconventional wisdom and authentic leadership.

Join ...

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Welcome to the 100th episode of Success Beneath the Surface. This is a podcast where we dig into what lies beneath the surface of a CEO's success, your success, and insights deeply rooted at times in family, beliefs, or a drive that's just always been there. Our top downloaded episodes include Lessons from Navy Seal Kyle Buckett, number 57, who challenges the notion of leadership from the top, and gives life-saving reasons to build...

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This commentary features Carl Satterwhite, President and Owner of RCF Group. This segment focuses on the evolving workplace landscape. Carl shares his unique observations on post-pandemic challenges, multigenerational workforces, and the often-overlooked phenomenon of "culture creep." His remarkable business philosophy—Making Others Realize Extra (MORE)—has powered RCF Group's expansion to 50 states and 22 countries. At the same ti...

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Deborah welcomes Carl Satterwhite, President and Owner of RCF Group, a unique commercial furniture, architectural interiors, and facility services company operating in all 50 states and over 20 countries.

Carl shares his remarkable journey from managing "all the other stuff" at Procter & Gamble to building a continuously evolving business by listening deeply to client needs. His story is of faith, visi...

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In a world obsessed with ROI and KPIs, the most valuable asset might be sitting across from you at lunch. This bonus conversation between Deborah Fell and Harold Green reveals something we often overlook in our digital-first world.

What stands out in this conversation is the genuine human connection that developed between two professionals who met...

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In our conversation with Harold Green, one theme resonated particularly strongly: business evolution requires building on past experience while constantly looking forward. After nearly five decades in the paving and recycling industries, Harold has turned his attention to helping companies measure and monetize their carbon reductions. In this segment, he explains how his past work prepared him for this new mission and why translati...

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In today's business landscape, environmental consciousness isn't just about doing good—it's becoming a business imperative. Deborah Fell interviews Harold Green, CEO of Global Emissionairy, a business leader who has blended entrepreneurship with environmental stewardship throughout his career. Starting from humble beginnings working at a country club at age seven, Harold built multiple successful businesses before recognizing the o...

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In today's volatile business landscape, the alignment between Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) isn't just a nice-to-have—it's critical for sustainable growth. Deborah Fell dives deep into why this partnership is more crucial than ever for mid-market companies. Drawing from Chief Outsiders' experience across 5,000+ engagements, she explains why the most successful leaders start with curiosity—asking th...

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Leadership is a craft—refined through experience, challenge, and continuous growth. This past quarter, Success Beneath the Surface brought together some of the most dynamic CEOs and business minds to explore what it takes to lead with impact.

From James Hyman’s masterclass on corporate turnarounds to Ryan Clark’s formula for urgency-driven culture, these episodes aren’t just conversations—they’re playbooks for growth, innovation, a...

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Deborah Fell recounts a chance meeting with J. Nicole Martin-Lawton, CEO of Phoenix Language Services, during an Amtrak service disruption. What started as strangers standing together in a crowded café car turned into an enlightening conversation about leadership and resilience. Nicole had stepped into the CEO role following her father's sudden death, successfully leading an all-women team while honoring her father's vision for lan...

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When J. Nicole Martin Lawton suddenly became CEO of Phoenix Language Services in May 2020, it was under extraordinary circumstances. Not only was the world grappling with a global pandemic, but she had just returned from maternity leave with her second child when her father, company founder Bill Martin, passed away. In that moment, Nicole stepped into leadership of the company he had built from the ground up since 1993 - a business...

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