The Marketing Blender Show
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our host, Dacia Coffey is a seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
Episodes
What does real B2B product innovation actually look like inside a long-standing U.S. manufacturing company? In this episode of The Marketing Blender Show, Dacia Coffey sits down with Ryan McConnell, President of Matic and the manufacturer behind the Maxx Air and QAire brands, to talk about what it takes to stay relevant, competitive, and customer-focused in today’s market.
From 75+ years of manufacturing history to modern brand bui...
Most B2B marketing—especially in manufacturing—focuses too much on the product and not enough on the people behind the purchase.
In this episode of The Marketing Blender Show, host Dacia Coffey breaks down tactical marketing strategies that manufacturing companies can use right now to build stronger brands, create real connection, and drive scalable growth.
The truth? Humans don’t buy specs. They buy transformation, progress, and m...
Manufacturing marketing in 2026 can’t be “post and pray.” If your message is still product-first, quality-first, or service-first, your competitors are saying the exact same thing — and the advantage disappears fast. In this episode of The Marketing Blender Show, Dacia Coffey breaks down how great manufacturers build pipeline by treating marketing like a system: engineered influence that drives revenue, reputation, and resilience.
...
What should brands do when controversy hits — or worse, when they create it?
In this episode of The Marketing Blender Show, Sa Maria Boyd and Kylie Scarborough break down how major brands handled (and sometimes mishandled) high-visibility social media moments — from Duolingo’s AI-first backlash to American Eagle’s campaign controversy, Cracker Barrel’s rebrand reversal, and Southwest Airlines’ policy changes.
When public sentiment ...
We’re officially in a digital marketing arms race — and most brands are walking away with black eyes.
Paid search costs are volatile. Competition is brutal. AI is changing how buyers search. And suddenly, the old playbook of “just run more ads” isn’t working like it used to.
So what the hell is actually going on?
In this episode of The Marketing Blender Show, Dacia Coffey and Sina Azmoudeh unpack:
-Why paid media feels harder (and ...
AI search is changing how buyers find you—but here’s the truth: AI SEO isn’t a replacement for traditional SEO… it’s an extension of it.
In this special episode of The Marketing Blender Show, Hudson Lab and Ramsey Sanchez break down what B2B leaders need to know right now to rank in AI-driven search (ChatGPT, Google AI Overviews, AI Mode) while still winning the fundamentals of Google.
You’ll learn:
-What “AI SEO,” “Generative Engi...
Why is B2B marketing so bad at writing hooks and what can we do about it?
In this episode of The Marketing Blender Show, Dacia Coffey breaks down why so much B2B content gets ignored and how to make your marketing magnetic instead. If your emails aren’t getting opened, your videos aren’t getting watched, or your content feels smart-but-boring, this conversation is for you.
Dacia challenges B2B marketers to stop rushing content out ...
Marketing is changing fast and not every trend is worth your attention.
In this episode, we bring together multiple marketing leaders to share their 2026 marketing predictions, breaking down what’s coming next, what’s overhyped, and where teams should actually focus their time and budget.
From AI and automation to content, attribution, brand, and buyer behavior, this conversation cuts through the noise and highlights the strategies...
Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI.
From top-of-funnel storytelling to middle-of-funnel nurturing and bottom-of-funnel conversions, y...
Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.
Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.
The Deep Dive
- Your business has a story, and it's your most powerful marketing tool. Join ...
Is your company culture a secret weapon or a hidden liability?
Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing.
In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 ...
Want to know the secret to sustainable growth on social media in 2025? It's not buying followers, chasing viral fads, or relying on short-term gimmicks. It's AUTHENTICITY.
In this episode of The Marketing Blender Show, Dacia Coffey sits down with Hudson Labno, a tech news creator who grew his social media following to over 100,000 with a genuine approach.
They dive deep into:
-The pitfalls of "fake it 'til you make it" and why it k...
In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.
Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strateg...
Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth.
Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving.
Tune in to discover the actionable steps ...
In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads.
They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging engaging visuals that grab attenti...
In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ramsey Sanchez are diving deep into B2B lead generation.
Are you tired of buying lead lists that go nowhere? Dacia and Ramsey are breaking down why that's a losing game and how to build a resilient, multi-source lead generation system that actually works. You'll learn:
- The biggest mistakes businesses make with lead generation. - Why a multi...
Fed up with your endless B2B marketing to-do list? You're not alone. In this episode of The Marketing Blender, join hosts Dacia Coffey and Daisy McCarty as they tackle the overwhelm head-on. They'll show you how to break free from the "tyranny of the to-do list" and reclaim your time with actionable strategies.
Inside this episode:
1. Strategy and Prioritization: Learn how to focus on what truly moves the needle. 2. Delegation and ...
Should CEOs be on social media? Yes—and we'll show you how.
Join Dacia Coffey and Sina Azmoudeh on The Marketing Blender Show as they provide a complete guide to social media for CEOs. You'll get 10 specific ideas to kickstart your content, along with the critical dos and don'ts for building an authentic and powerful online presence.
Learn how to use social media to boost your brand and your business.
A great CEO can run a company, but a great CSO helps it see the future.
Join Dacia Coffey on this episode of The Marketing Blender Show as she explores the crucial differences between a CEO (Chief Executive Officer) and a CSO (Chief Strategy Officer). Dacia dives into the responsibilities of a CSO and shares practical ways to bring a strategic, long-term approach to your business.
Learn how to create a resilient business plan and s...
Ready to turn your reputation into your superpower? In this episode of The Marketing Blender Show, Dacia Coffey dives deep into the world of personal branding.
Discover how to build an authentic brand using tools like colors, dress style, and the right social media platforms. Dacia shares her own journey and explains why understanding how others perceive you is more important than just self-identity.
You'll learn how a strong perso...
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