The Marketing Blender Show

The Marketing Blender Show

Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com

Episodes

May 29, 2024 62 mins

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 

Don't miss out on the chance to leverage marketing for your big goals! 💼 

Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 ____________________________________________________________________________

🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights 

For small...

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✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨

In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies.

They dive into the world of B2B social media content creation. Dacia Coffey chats with social media pro Sa Maria Boyd about ditching the boring tactics and implementing sev...

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Hello and Welcome back to another exciting episode of The Marketing Blender Show! 

Do you ever feel like your B2B marketing is just creating leads, not desire? 

This episode of The Marketing Blender Show is all about Demand Generation!  Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how to use demand gen to make your product or service the MUST-HAVE solution for your...

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Welcome back to The Marketing Blender Show! ✨

 

In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. 

They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing team should cover, including digital marketing, creative copywriting, design, photog...

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What's up?! Welcome back to another episode of The Marketing Blender Show!

In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ultimately drive sales.

🎯 Key Takeaways:

✅ Understand the true essence of social selling...

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April 24, 2024 60 mins

Hello and Welcome back to another episode of The Marketing Blender Show! ✨

In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment."

Dacia shares her revolutionary approach to business-to-business marketing that puts humanity at the center. She dives deep into how compan...

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Hello and Welcome Back to The Marketing Blender Show! 

In this episode, digital marketing expert Ramsey Sanchez joins host Dacia Coffey to walk through 6 pro tips to get maximum ROI out of your B2B Google Ads campaigns. Ramsey dives deep into crucial elements like:

💥 Keyword strategy - Finding the right keywords, using negative keywords, and leveraging long-tail keywords to reach your ideal audience 💥 Compelling ad copy - Writing...

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April 12, 2024 73 mins

Revenue strategy is the key to unlocking sustainable business growth and profitability. In this insightful session from March 15th, industry experts Dacia Coffey and Burt Copeland share their pioneering insights on building a revenue strategy that drives results.

Over 90 power-packed minutes, you'll learn to distinguish between good and bad revenue sources to focus your efforts on high-value revenue streams. Dacia and Burt dive dee...

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Welcome back to The Marketing Blender Show!! ✨

Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right platforms, understand analytics, and build a genuine brand presence. 

They dive into to...

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March 27, 2024 46 mins

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 

Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟

_________________________________________________________________________ 🌐 Learn More: Level Up Your B2B Marketing Strategies with Powerful Insights 

For small busi...

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Welcome to the latest episode of The Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! 🎉 

In this episode, titled "How B2B Marketing Works for Professional Services," Daisy and Dacia dive deep into the intricacies of marketing for professional service providers. Drawing from their own experiences and extensive research, they explore the unique challenges and strategies tailored to this sector.

Professional Services,...

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March 13, 2024 28 mins

Welcome to the latest episode of The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty! In this episode, we delve deep into the realm of industrial products and services, sharing invaluable insights and strategies garnered from our 11 years of experience in this space.

Episode Highlights:

  • Discover why industrial marketing requires a unique approach that integrates sales and marketing efforts seamlessly.
  • Explore th...
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Welcome back to The Marketing Blender Show💡

In the latest episode of the Marketing Blender Show, our host Dacia Coffey welcomes guest host Ramsey Sanchez for a deep dive into the intricacies of digital marketing and its crucial role in pipeline management. 

Together, they explore the distinct strategies for utilizing social media and search engines to not only attract leads but also to nurture them towards a purchase decision. The...

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February 21, 2024 32 mins

Welcome back to The Marketing Blender Show with your hosts, Dacia Coffey and guest host Gene Lewis, the head of client strategy and Fractional CMO.  ✨

In this episode, we dive deep into the top B2B growth hacks that drive results quickly. From reactivating old leads to leveraging interactive tools, nurturing email campaigns, and maximizing customer referrals, we cover it all.

Join us for a rapid-fire discussion as we unveil our top...

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Welcome to another exciting episode of the Marketing Blender Show!✨

Hosted by Dacia Coffey, this episode features a special guest host, Gene Lewis, the head of client strategy at our agency. Join us as we dive into the fascinating world of messaging and how to capture people's attention in today's fast-paced digital landscape.

In this episode, Dacia and Gene discuss the importance of crafting compelling messaging that resonates wit...

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February 7, 2024 35 mins

Welcome to the latest episode of the Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! In this episode, we delve into the intricacies of B2B manufacturing marketing, exploring examples, tips, tricks, and essential insights for anyone navigating this complex landscape.

Manufacturing marketing comes with its own set of challenges, from supply chain issues to long buying cycles. But fear not! We've got you covered with ...

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Welcome to the latest episode of the Marketing Blender Show! ✨

In the latest episode of The Marketing Blender Show, Daisy and Dacia explore the crucial question of whether a Chief Marketing Officer (CMO) can truly understand your business. They delve into the nuances of hiring an in-house CMO versus an outsourced or fractional CMO, debunking common myths while shedding light on the numerous advantages of the latter. 

🔍 Key Topics ...

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January 25, 2024 19 mins

✨Welcome back to The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty.

In today's episode Dacia & Daisy discuss the importance of fun in B2B marketing strategies. They discuss how invoking humor, dreams, and vision can add fun elements to marketing campaigns and connect on a deeper level with customers. 

 

Listen in as they explore successful case studies from brands like Dollar Shave Club, Dove, and Lean Cuisine...

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🚀 Welcome to the latest episode of The Marketing Blender Show! 

In this episode, Dacia is joined by fractional Chief Marketing Officer, Mellora Moore, to dive into the crucial topics of buyer personas and talent personas. Discover how understanding your target audience and potential employees can make or break your success in marketing and recruitment.

The conversation delves into the world of talent personas, emphasizing the need...

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January 10, 2024 36 mins

🎉 Welcome back to The Marketing Blender Show! In this latest episode, your host Dacia Coffey is joined by the creative genius Colin Short, the Creative Director of The Marketing Blender. 

Get ready to peel back the curtain of creativity and discover the brilliant madness that goes into crafting unforgettable brands.

In this episode, Dacia and Colin delve into the world of mood boards and branding evolution. They explore the signif...

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