The Marketing Blender Show
Welcome to The Marketing Blender Show! We are here to provide practical B2B marketing insights that will help grow your company. Our hosts, Dacia Coffey & Shasta Daisy McCarty, are both seasoned Chief Marketing Officers who have a wealth of experience in crafting effective marketing strategies that have resulted in impressive growth for businesses in various industries. We understand that B2B marketing can be challenging, and that’s why we’ve designed this show to provide you with actionable steps, real-world examples, and invaluable insights that will help you stay ahead of the competition. Whether you’re a business owner, marketer, or sales professional, The Marketing Blender Show is the perfect resource to equip you with the tools and knowledge you need to drive growth and succeed in your industry. So, if you’re ready to take your B2B marketing efforts to the next level, tune in and join us for practical marketing insights that work. And, if you’d like to learn more or speak with us, please visit our website: https://www.themarketingblender.com
Episodes
In a competitive market, what separates a stagnant manufacturing business from a thriving one? In this episode of The Marketing Blender Show, host Daisy McCarty is joined by Trey Thompson, President of Star Industries, for a masterclass in optimizing manufacturing for significant revenue growth.
With over 25 years of industry experience, Trey Thompson pulls back the curtain on the strategies that propelled Star Industries to double...
Ready to transform your manufacturing workplace? On the latest episode of The Marketing Blender Show, host Daisy McCarty and special guest Star Industries President, Trey Thompson reveal the essential elements for cultivating a thriving company culture and building high-performing teams. Join them as they explore how to embed culture so it resonates with every employee, the critical role of defining and living your company values, ...
Launching a B2B product and want to nail your go-to-market strategy? 🎯
This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insi...
Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone!
In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing.
Discover how to: ✅ Align your entire organization's goals with powerfu...
Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋
Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off b...
Hey Marketing Mixologists, and welcome back to The Marketing Blender Show!
How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studies across industries like ITServices...
Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs.
Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (MDF), building essential SalesAndMar...
Ready to supercharge your B2B sales funnel? 🚀
In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue!
We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to maintain a disciplined sales rhythm, pi...
Are you ready to amplify your nonprofit's impact?
Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impactful video storytelling 🎬, reveal s...
Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯
Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥
In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need...
Hello and Welcome Back to The Marketing Blender Show! In today's episode, we're diving deep into the growth mandate for B2B CMOs.
Join Daisy McCarty as she welcomes Carlos Hidalgo, a fractional CMO, to unpack how to truly drive results. Get ready to unlock the secrets to leveraging customer insights, building a magnetic brand, and aligning sales & marketing for explosive results. Carlos drops hard-hitting stats and real-world ...
Hold onto your hats, folks! The AI revolution is HERE, and it's not waiting for anyone.
On this electrifying episode of The Marketing Blender Show, Dacia Coffey and the brilliant Sina Azmoudeh pull back the curtain on the AI tidal wave crashing into businesses by 2025. Forget what you think you know about AI. We're talking real disruption: coding jobs vanishing, AI designing the brains of tomorrow's tech (Nvidia chips, anyone?), a...
Hello and welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and award-winning filmmaker, marketing strategist and CMO, Sina Azmoudeh, deliver actionable insights on building high-performing B2B marketing funnels that deliver rapid ROI.
In this episode, you'll discover how to: 👉 Drive impactful top-of-funnel awareness to attract your ideal customer. 👉Craft engaging mid-funnel educational content that build...
What if the secret to marketing success wasn't a new tactic, but a mindset? 🤯
On this episode of The Marketing Blender Show, Dacia Coffey and CMO Crystal Jones discuss why curiosity is a chief marketing officer's most valuable asset. They share practical tips for cultivating curiosity, fostering deeper connections, and embracing the unknown.
Learn how to move beyond surface-level tactics and tap into the real power of understand...
Ever wonder why Marketing sometimes gets a bad rap? 🤔
In this episode of The Marketing Blender Show, host Dacia Coffey and CMO Crystal Jones dive deep into the crucial relationship between CEOs and CMOs. They unpack why a lack of trust often exists and how to fix it! Crystal, who's led marketing for both startups and billion-dollar companies, shares actionable strategies for aligning marketing with business outcomes, speaking the...
🚀 Want to future-proof your business? Join Dacia and special guest Mark Hunter as they decode the secrets to KILLER marketing and sales strategies! 🚀
Hello and welcome back to The Marketing Blender Show!
In this can't-miss episode, we're taking a MACRO view of what's working right now and what you need to prepare for in the next 12-18 months. We're talking proactive strategies to stay ahead of the curve, the power of sales supe...
Hello and welcome back to The Marketing Blender Show!
In this episode, hosts Dacia and Daisy delve into sales mapping and the buyer's journey, discussing how aligning sales and marketing efforts can lead to significant ROI.
They emphasize understanding buyer personas and tailoring tactics to meet the buyers' goals and preferences. Key topics include reducing risk, creating customized experiences, and using the 'sales mapping' proc...
Hey everybody!Welcome back and Happy 2025! In this episode of the Marketing Blender Show, host Dacia Coffey sits down with Mark Hunter, also known as The Sales Hunter, to discuss the integration of sales and marketing, common misunderstandings, and effective strategies for building a cohesive buyer's journey. They delve into the importance of communication, the distinct roles of sales and marketing, the need for aligned KPIs, and ...
Hello and welcome back to the Marketing Blender Show! 👋
Are you tired of webinars that fall flat and fail to generate leads?
If so, you're not alone. Many B2B marketers struggle to create webinars that captivate their audience and drive real results. But don't worry, because we're here to help!
In this episode, Dacia and Daisy share their proven best practices for B2B webinar success. We'll cover everything from choosing a compell...
Calling all experienced B2B marketers! Are you considering joining a fractional CMO agency? 🤔
In this episode of the Marketing Blender Show, Dacia and Daisy share the pros and cons of agency life and reveal what it REALLY takes to thrive as a fractional CMO.
Here's what you'll learn: ➡️ The essential skills and experience you need to succeed ➡️ The benefits of joining an agency vs. going solo ➡️ How to find the right agency for Y...
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