IMCA peer2peer

Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what’s top of mind for today’s insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.

Warren Wright, Founder & CEO of Second Wave Learning, joins Jim Flynn and Leslie Castillo to debunk common myths about generational differences and share how organizations can foster collaboration across all age groups. Curious about what it really takes to build a multigenerational team that works in sync? Don’t miss this episode of the IMCA peer2peer podcast from ONEFIRE.

Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.

In this episode of the IMCA Peer-to-Peer Podcast, hosts Jim Flynn and Leslie Castillo sit down with Miguel Taveras where he shares how the insurance industry can better engage emerging audiences through storytelling, cultural understanding, and authentic connection. Listen to this episode now from ONEFIRE.

Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Kelly Nash, Career Coach at Kelly Nash & Co. and Employee Engagement Manager at SalesForce, joins Jim Flynn and Leslie Castillo to talk about how professionals can take control of their personal brand and stand out at work. Curious about how authenticity, visibility, and the Brave Framework can elevate your career? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Debbie Maas, Senior Vice President at Fuzion, and Amy Rey, Managing Director of Growth and Strategy at Zeldis Research Associates, join Jim Flynn and Leslie Castillo to break down the differences between qualitative and quantitative research in the insurance industry. Want to learn how choosing the right research method can drive better decision-making? Listen to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE.

Danielle Bishop, CEO & Founder of The Beyond Collection, joins Jim Flynn and Leslie Castillo to talk about how to make every event more impactful for attendees. Interested in learning how you can build more meaningful events? Listen to this episode of the IMCA peer2peer podcast.

Holly St. John, AVP of Accident & Health Marketing at Crum & Forster, joins Jim Flynn and Leslie Castillo to talk about using marketing to build credibility with internal clients. Interested in learning how you better reach internal clients with your efforts? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Julie Tinney, Chief Marketing Officer at Wells Media Group, joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Mindi Zissman, Founder of Zissman Media, joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters, joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

Raphael Zindi, Chief Commercial Officer at Slipcase, joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental, joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.