IMCA peer2peer
Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.
Episodes
Emily Gruber, VP of Marketing and Communications at Dual North America, joins Jim Flynn and Leslie Castillo to share insights from leading a complex rebrand in the insurance industry. From strategic planning and internal alignment to visual identity and execution, Emily breaks down what it takes to successfully reposition a brand. Interested in leading a rebrand of your own? Listen to this episode of the IMCA peer2peer podcast from...
Greg Phitidis, Brand Director at Free Brands, joins Leslie Castillo and Jim Flynn to discuss the pressing challenge of attracting talent to the insurance industry. In this episode, they explore recent research on Gen Z’s perceptions of insurance careers and the disconnect between what the industry offers and what younger generations are seeking. Interested in learning how to better position your organization to attract emerging tal...
Noelle Codispoti joins Jim Flynn and Leslie Castillo to discuss the critical importance of employee culture in the insurance industry. In this episode, they dive into today’s talent crisis, the difference between culture and mission/values, and how marketing plays a key role in authentically representing an organization’s culture. Interested in building a more positive and authentic workplace culture? Listen to this episode of the ...
Richard Look, President of Vertibrands, joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the...
Kathryn Smith, Managing Director of Marketing at Jencap, joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.
Jay Williams and Kristin Chylak join Jim Flynn and Leslie Castillo to discuss why understanding insurance fundamentals is critical for marketing success in the insurance industry. From decoding industry jargon to navigating the insurance life cycle and key financial metrics, this episode explores how IMCA’s Introduction to Insurance for Marketers course helps new and seasoned marketers onboard faster, communicate more effectively, ...
Lisa Kuzmar, Senior Vice President of Marketing at Amwins, joins Leslie Castillo and Jim Flynn to share insights from her intentional career journey in B2B marketing. From moving between agency and corporate roles to scaling high-performing marketing teams, Lisa offers practical advice for emerging leaders on advocating for themselves, building strong cross-functional relationships, and aligning marketing efforts with business goal...
Andy Crestodina, Co-Founder and CMO of Orbit Media, joins Jim Flynn and Leslie Castillo to explore how AI can transform the way marketers understand brand perception and analyze competitors. Tune in to learn how to leverage AI to refine your brand strategy and stay ahead of the competition.
Andrea Belk Olson, behavioral scientist, speaker, author of What to Ask: How to Learn What Customers Need But Don’t Tell You, and CEO of Pragmadik, joins Jim Flynn and Leslie Castillo to discuss what truly drives customer decisions—beyond surveys, feedback forms, and NPS scores.
Andrea shares vivid examples that show how perception drives pricing and decision-making. Listen to this episode of the IMCA peer2peer podcast from ONEFIRE ...
Cassie Geske from Gallagher joins Jim Flynn and Leslie Castillo to discuss the Women in Leadership Series. They explore how the program began, why authentic communication and vulnerability are key to building trust, and how inclusivity creates stronger communities. Cassie also shares strategies for engaging audiences, metrics that measure success, and what’s next for the series. Tune in to this episode of the IMCA Peer to Peer podc...
Peter van Aartrijk from Aartrijk joins hosts Jim Flynn and Leslie Castillo to examine the power of core values in shaping organizations. From guiding employee behavior to strengthening brand differentiation, Peter unpacks how authentic values influence culture, leadership, and collaboration across departments. Curious about how core values can help your organization stand out and stay aligned? Tune in to this episode of the IMCA pe...
Jessica Marshall, Chief Marketing and Communications Officer at CRC Group, joins Leslie Castillo and Jim Flynn to unpack the complex process of rebranding. From securing stakeholder buy-in to navigating the emotional aspects of branding, Jessica shares insights on visual identity, internal challenges, and the key differences between rebranding internally versus through acquisitions. Interested in learning how to approach rebranding...
Rod Hughes, president of Kimball Hughes Public Relations, joins Leslie Castillo and Jim Flynn to discuss the critical role of crisis communications in protecting an organization’s reputation. They dive into why companies must prepare for internal crises, how to build an effective crisis team, and the importance of monitoring potential red flags. Interested in learning how to strengthen your crisis communications and protect your or...
Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overw...
Mackenzie Wilson, Research Director at Aartrijk, joins Jim Flynn and Leslie Castillo to break down the key findings from the 2025 IMCA State of Insurance Marketing Study. Want to know what’s top of mind for today’s insurance marketers—and where the industry is headed next? Tune in to this episode of the IMCA peer2peer podcast from ONEFIRE.
Warren Wright, Founder & CEO of Second Wave Learning, joins Jim Flynn and Leslie Castillo to debunk common myths about generational differences and share how organizations can foster collaboration across all age groups. Curious about what it really takes to build a multigenerational team that works in sync? Don’t miss this episode of the IMCA peer2peer podcast from ONEFIRE.
Greg Phitidis, Brand Director at Free, joins Leslie Castillo and Jim Flynn to unpack what it really means to put people at the center of B2B insurance marketing. From emotional decision-making to buying groups and AI, this episode of the IMCA peer2peer podcast from ONEFIRE is packed with strategies to better connect with your audience and optimize your marketing impact.
Dale Steinke of Agent for the Future and AI marketing expert in the insurance industry, joins Jim Flynn and Leslie Castillo to talk about how independent agents can use AI to streamline content creation and enhance their marketing efforts. Want to learn how tools like prompt chaining, automation, and smart imagery can boost your brand while staying true to your voice? Listen to this episode of the IMCA peer2peer podcast from ONEFIR...
In this episode of the IMCA Peer-to-Peer Podcast, hosts Jim Flynn and Leslie Castillo sit down with Miguel Taveras where he shares how the insurance industry can better engage emerging audiences through storytelling, cultural understanding, and authentic connection. Listen to this episode now from ONEFIRE.
Sharon Toerek, Owner & Founder of Legal+Creative, joins Jim Flynn and Leslie Castillo to talk about the legal challenges AI presents and how marketers should leverage emerging technology to reshape their efforts. Interested in learning how you can safely and effectively work AI into the mix? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
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