Sneakers and Strategies
Join marketer Nick Kastner to discuss the latest topics in marketing. Across each episode, Nick covers the latest in marketing, interviews with regional and national marketers from across the United States, and even discusses some of their favorite sneaker options.
Episodes
What does it look like to have the safety of failure on your marketing team? Many organizations struggle with the idea of failure not realizing this is how they learn. This week's episode is all about learning how to grow from failure, actual encourage risk, and being smart along the way.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director...
Careful building big-bang campaigns with long planning times. In agile marketing, the goal is to ensure that we are delivering value quickly and to do that - we have to plan accordingly. This week covers the 4th principle provides some ideas on how to ensure your plan isn't over-cooked from the get-go.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves a...
No marketing plan is perfect, but learning to learn and adjust frequently is one of primary jobs of a marketer. After a week of adjusting to change - this week Nick discusses this very topic and the importance of focusing on the customer and not your plan.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Foru...
Sometimes our marketing teams become echo chambers for our leadership. They start to sound like our CEOs or marketing directors and struggle to create anything new. Agile marketing works to prevent that by encouraging diversity of opinion and point of view.
This week's episode dives into that topic with 5 points that you can use today to ensure that your team creates value in everything they do.
Continuing on in season 3 on agile marketing, Nick talks about the importance of transparency in marketing across the organization including your relationship with leadership and your marketing agency.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
Over the past year, Google has found new competition in terms from ChatGPT and other AI platforms. But, that's not all. Marketers are finding that Instagram and many of today's most popular social media platforms are also operating as search engines. In today's bonus episode, we skip over agile marketing to discuss tactics and how your organization can take advantage of Instagram as a search engine thro...
No marketing plan survives a full year. In this week's episode Nick covers how agile marketers manage change. Rather than reacting to change, agile marketers respond to it in a calculated fashion to make sure their organization finds success in an ever-changing environment.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and d...
In this week's episode, Nick tears down hierarchy and provides guidance on how to shift from worrying about the highest paid person in the room and building marketing and business strategies that focus on collaboration across your team.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communication...
In this week's episode, Nick targets the opinion of everyone in marketing to ensure your organization is focused on using data and experimentation to drive real value. This is the third episode in Season 3 focused on discussing the Agile Marketing Manifesto and how it can help your organization win.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as t...
This week Nick talks how to make sure that your focused on delivering value fast in an even faster moving marketing environment.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing.
During this season of Sneakers & Strategies, Nick will walk you through the 5 values and 7 principles of agile marketing and how they directly can apply to marketing for your organization.
On my way home from work two weeks ago, I thought I had a great new theory. I didn't - because in 1976, two American communications scholars developed a well known theory in mass communications called Media Dependency Theory. 1976?!?! Anyway, in this episode, I discuss media dependency theory and it's application in 2024 - as well as its relation to recent events with AT&T and Meta (Facebook / Instagram)...
In this episode, brand and digital marketing veteran Nick Kastner discusses this year's Super Bowl ads, the good and the bad, Northwestern University's Kellogg School of Management Super Bowl ad review, whether the ads are worth it, and the latest sneaker release from Nike.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand ...
2023 brought a number of critical changes to marketing - specifically in the areas of scale, SEO, and artificial intelligence. In this episode, Nick discusses a recent article in Search Engine Land by legendary SEO Bruce Clay (https://searchengineland.com/seo-predictions-2024-436574) and his view of SEO in 2024 as well as the absence of the podcast over the past few months.
In our latest episode, Nick spends some time with marketing expert and former Coca-Cola executive Pat Magill. From McDonald's to Happy Meal toys (and Teenie Beanie Babies), Pat has spent his entire career in marketing execution in the restaurant and foodservice industry. In this interview, Pat discusses his career, his new venture and volunteerism at the University of North Georgia.
In this episode, Nick goes off the rails (and script) a bit discussing the latest Google update, his frustration with the update, its impact on small businesses and on a lighter note - his latest favorite upcoming release from Nike.
Note: Small businesses who DO NOT list all products in certain industries on site, reviews on site, or build custom products are most negatively affected by this latest algorithm...
This week we have our first guest since Episode 1 - Erin Williamson, senior account manager at Forum Communications. During the Super Bowl, Erin and I traded a ton of texts about the game and the ads. In this episode, we discuss the ads during Super Bowl LVII and whether the spend is really worth the effort.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves ...
Nick talks about ChatGPT, its rise and how it will impact marketing both now and in the future.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
On this week's episode, we discuss marketing and its relationship with sales and development and the upcoming release of the Nike Jordan 1 Chicago Lost and Found.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
How do you develop a marketing strategy? Where do you start? Also, how do you manage relationships with your team and even influencers in the era of cancel culture? All of that - plus a conversation about Nike dropping Kyrie in this episode.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communication...
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