Unboxed: A Board Game Industry Discussion
Board Game industry veterans Jen Graham-Macht (@jgrahammy / Keymaster Games) and Danni Loe (@dannibelow / Flat River Games) put their heads together to discuss industry conundrums and strategies for the biggest challenges we face as a board game community. If you would like to support our podcast, please send us a Ko-fi! https://ko-fi.com/unboxedmarketingpodcast
Episodes
Planning an event to promote an upcoming release or fan favorite title? Hear from Ben Green, who's no stranger to event planning and maximizing the effort involved - whether that's with local game stores or a worldwide jamboree.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
Good graphic design can make or break a game experience. Whether from completing the theme to improving UX, it's impossible to create a product without incorporating graphic design.
We invited industry expert Matt Paquette to dive into his design philosophies and share key experiences from his robust career.
Special thanks to our episode contributors:
Episode written and produced by ...
Everyone wants to meet their favorite character some day! And cosplayers get to make that dream a reality every day. Monica Paprocki joins Unboxed to share the impact of pulling talent into your in-person and online activations. She highlights what makes these partnerships exciting, and how to ensure they have the highest impact.
Special thanks to our episode contributors:
Epi...
Partnering with content creators is a core part of most marketing strategies, whether you're launching a new product or support a catalog classic. Creators serve a vital function: meeting customers where they are at, and navigating the ever-changing tide of social media platforms. How do we get the most out of these partnerships?
Danielle Standring joins Unboxed to talk about a vital part of these relationships - collaboration. Hea...
For Ross Connell, photography isn't just a passion—it's a medium that expresses the impact of a game has on the lives of new and existing fans. Ross shares the constraints he puts on his own work to make sure he's maximizing all the important details a photo should communicate to the viewer, especially as we live in a world of limited attention.
Special thanks to our episode contributors:
This must be scientifically proven by now: Hobbies clearly make us better at our jobs. A giggly pair of Danni and Jen share some of their personal experiences with hobbies (mainly Woobles) and reflect on how those joys impact their work.
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and...
When marketing is in your DNA, you can't help but inject it into every creative project. Zac Dixon from IV Studio shares how thinking about marketing and community building from a product's inception has helped them land hit after hit on crowdfunding and your tables.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas...
Running the largest-grossing tabletop gaming Kickstarter campaign of all time can be a daunting feat, but Johnny O'Neal and the team at Brotherwise Games are a passionate, dedicated group. He reflects on their 12-year journey from launching the Boss Monster board game, and how they find themselves as a leader in licensed gaming.
Special thanks to our episode contributors:
- Johnny O'Neal
- Brotherwise Games
Episode written a...
It doesn't matter if you're a creative nut or like having ten spreadsheets open at a time, planning is a crucial step of any project. But don't take our word for it! We brought in an expert. Banana Chan is not only an award-winning game designer, they are a sought-after collaborator due, in part, to the efforts they put into project planning. They share some of the tools they use to unlock the time for creative freedom in game desi...
The ultimate crossover - when tabletop games are made with toy-like components. Danni and Jen turn the nostalgia dial up to 1,000 on this episode, remembering the toys of their childhood and reflecting on how games are turning the best memories into the catchiest gameplay.
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a K...
There's no understating it. Co-designed board games are making for some of the best new products to hit the market. We asked co-design wizard Sen-Foong Lim to share why he enjoys the co-design process and how that's helped him and his co-designers maximize their efforts.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
Is there a cozy game bubble? And if so, is it about to pop? We sure hope not! Jen and Danni are joined by Lysa Penrose, Head of New Games Marketing at Ravensburger, to dive into these questions.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a...
Asking yourself the age-old question of how to balance information and entertainment in short form video content? Us too! So we asked social video content guru Ray Billings, Digital Content Coordinator at The Op, to share how her approach to maximizing the seconds on TikToks and Reels to support their growing audience on both platforms.
Special thanks to our episode contributors:
Episode written and p...
There is a lot of diverse talent required to make a game! Join Danni and Jen as they discuss how to highlight and celebrate all the different types of work being done in the industry, and why that's a good thing for your game.
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Bluesky and Threads!
How do you start building a new community - and where? AJ Porifio, founder of Van Ryder Games, joins Danni and Jen to share his innovative ways of building, broadening, and enriching Van Ryder's community of fans.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
If you liked this episode, support us further by treating us to a ...
How does a positive learning experience impact support of a product? Expert Rodney Smith, founder of Watch It Played, reflects on what success looks like while teaching a game, and how publishers and industry members can step up players’ learning experiences.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
The board game industry is the Wild West when it comes to visual standards in our products. We’re a far cry from the mid-century Milton Bradley graphic design template that graces the nostalgic place we have in our hearts for the games that got us into gaming. But is that to the benefit of our products and players? Jen and Danni debate the future of art in modern board game product design!
Episode written and produced by Danni Loe ...
Do rising tides really raise all ships? Brotherwise Games thought so when they created a free, fan-focused, publisher-driven magazine called Turn Order for Gen Con 2023. Danni and Jen ask Brotherwise Marketing Designer, Jillian Ross, to share their lessons learned from this creative marketing endeavor.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe &am...
Your game is designed, manufactured, and shipped. Now it's time to sell it, but where?! Matt Aiken, co-owner of Keymaster Games, joins Danni and Jen to share his experience diving into the world of omnichannel sales & marketing (OSM). Is omnichannel strategy right for you? Matt parses through the opportunities and challenges of selling your product across multiple platforms.
Special thanks to our episode contributors:
Box sizes: Who knew they could have such a powerful impact on product and sales strategy? The team at Allplay sure does! Danni and Jen tap Allplay COO, Joe Wiggins' knowledge bank about limiting the Allplay board game product catalog to two box sizes and the impact this decision has had on development and their relationship with customers.
Special thanks to our episode contributors:
Episode written an...
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