True Business Stories

True Business Stories

Fantastic stories and insights from business leaders

Episodes

August 26, 2025 26 mins

Thomas as the Chief Executive Officer of Symphony3, leads a team of experts in delivering innovative and transformative solutions for businesses across various sectors. The focus on providing Local Government the tools to help drive efficiency and better outcomes is a key driver. 

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Eddy has always enjoyed working with engines and this led to a career working on diesel engines and machinery all over the world. Eddy returned to Geelong some years ago and is now working in the Elphinstone Group across Australia. He is also a Councillor for the City of Greater Geelong.

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August 12, 2025 29 mins

Justin started his education in wanting to be a lawyer but then decided to change and undertake a degree in business and and commerce. He then took on a role at Cabinets by Computer and is now the General Manager. 

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August 4, 2025 33 mins

Andrew started his career in innovative design with Parker Pens and Sian through the creative industries including the Opera. They met in the UK and through working in a number of companies consulting on design, critical thinking and  leadership have forged a two businesses that have taken them around the world and now back to Geelong.

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July 29, 2025 32 mins

Lachie started working with a couple of the big accounting firms that led to his interest in business valuations. He then started his own business helping business owners understand the key drivers for having a business ready for sale.

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Alison started with working in journalism but has always had a passion for Devonport and wanting to see her home town thrive. Alison has spent some years on Devonport Council and is now Mayor. The recent Memorandum between Geelong and Devonport shows the importance of the Spirit of Tasmania to both cities and the opportunities.  

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July 18, 2025 35 mins

Alex has had a career with Telstra and Microsoft and his learnings from these companies helped him start his own business helping companies with Ai.

A great story of following your passion and being brave!

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Andrew has property in his blood growing up in one of Geelong's famous families. He spent some years working in New York working on a number of creative projects. On returning to Victoria he has started a company called Euca - Eco-Cabins’  - with a primary goal of cabins & small homes for regional tourism, Airbnbs, backyard dwellings and small footprint living. Small homes for a wide range of uses. 

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Karen Foster started her life as a journalist but decided this was not her calling. The journey from journalist to Mayor is an interesting one. Karen now operates a business and leadership development consultancy in Port Fairy and is Mayor of Moyne Shire.

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June 27, 2025 32 mins

We interviewed Aamir on his journey some time ago. We now speak to him about his passion and love for ai and how it can help businesses and individuals. A fascinating story.

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Maree started her life wanting to be a teacher. This led to a career working and mentoring leaders and organisations across a wide variety of industries.  

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June 13, 2025 34 mins

Samantha has had a wide and varied career developing  her skills and expertise across a wide range of industries. This has now led to working in the fabric industry developing some exciting and new products. 

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David started his schooling learning about metal working and this led to a career in steel manufacturing, selling and importing. He now heads the Australian Steel Association and also the Advanced fibre Cluster working to improve the opportunities for members and to grow their businesses,   

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Aaron has taken his love of golf through playing professionally, running a golf course to now operating his own golfing coaching and analysis business.

https://www.geelonggolfstudio.com.au/coaching

A different business story.


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May 23, 2025 28 mins

Shaun has had an interesting life journey from South Africa to Queensland and now Geelong. He has a passion for looking after and providing the water we need for our daily lives in an increasingly tough environment. A great conversation.

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May 16, 2025 41 mins

James is a serial entrepreneur and he discusses his journey from political lobbyist to running and developing businesses from scratch. He has learnt a lot along the way and this frank and open chat shows you how he continues to learn and grow.

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May 9, 2025 28 mins

Claire loves risk and has spent most of her career helping businesses identify risk and how to use that risk analysis to make better business decisions.

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April 22, 2025 33 mins

Robert Bruce has had an international career in building and creating better businesses and improving processes through the LEAN way.

A great story about how the right advice and skills can create better businesses. 

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April 11, 2025 36 mins

Amanda wanted to be a journalist and then ended up working in the fabric and rag trade. A chat with her brother in law led to the establishment of her business selling cut flowers Smellies https://smellies.com.au/ - 30 years ago and still trading strongly.

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A group met to chat about the recent global issues especially the Trump tariffs. What should we do and what might change in Australia.

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