Coffee Tips with Carla

Coffee Tips with Carla

Join us each week for marketing tips to grow and promote your business.

Episodes

Where Do You Do Business? Developing a Marketing Plan

February 25, 2019
In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do […]
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Who are the People You Serve? Developing a Marketing Plan

February 14, 2019
One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them […]
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What Types of Questions Do You Answer: Developing a Marketing Plan

January 14, 2019 • 6 mins
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.13″]For the past couple of weeks, I’ve talked about creating a marketing strategy for your business.  So far I’ve c...
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What Problem Does Your Business Solve?

January 8, 2019 • 4 mins
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.19.2″ background_size=”initial” background_position=”top_left” background_repeat=”...
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Three Steps to Creating a Marketing Plan

December 31, 2018 • 6 mins
[et_pb_section fb_built=”1″ _builder_version=”3.19.2″][et_pb_row _builder_version=”3.19.2″][et_pb_column type=”4_4″ _builder_version=”3.19.2″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.19.2″]Tomorrow is the first day of 2019. Do you have a marketing plan for the upcoming year for your business? If not, I’m going to cover three steps to creating a marketing plan.As I’ve discussed before, m...
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Your Business and the Spirit of Christmas

December 24, 2018 • 5 mins
[et_pb_section fb_built=”1″ _builder_version=”3.18.7″ custom_padding=”54px|0px|55px|0px|false|false”][et_pb_row _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″]Tomorrow is Christmas and then we have a little lull before 2019 comes in with a roar.  Christmas is a time when we consider our blessings and show our appreciation to thos...
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Nurturing Your Business with Promotion

December 17, 2018 • 8 mins
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Influence and Impact: What Type of Legacy will You Leave?

December 10, 2018 • 6 mins
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.6″] The past couple of weeks we have talked about marketing and promoting your business, we are going to take a different track today and talk about purpose, impact, and influence. Last week, we watched the funeral of George Bush, Sr. , he was remember...
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How to Position Yourself as an Expert with Content Marketing

December 3, 2018 • 6 mins
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Today I’m going to talk about the need to include education when promoting your business. I’ve met a number of people who think that if they do a good job and treat their customer and clients well, that it is enough. They shouldn’t really need to advertise or market their business. […]
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Getting Started with a Marketing Plan

November 26, 2018 • 6 mins
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] I hope you had a wonderful Thanksgiving Holiday. It’s Cyber Monday. How did your weekend sales go? Did you implement some sort of customer building effort like we talked about last week? If so, I’d love to hear about it. Today, we are going to talk about planning, and specifically how […]
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Marketing Tips for the Holiday Weekend

November 19, 2018 • 9 mins
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Thanksgiving is in a few days and then the big sales weekend is upon us: Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.  If you have any sort of retail business, I’m sure you have your sales and promotions in place. But one thing I would like you to think […]
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New Marketing Podcast

November 17, 2018 • 55 secs
Announcing our new marketing podcast, “Coffee Tips with Carla.” A little bit about Coffee Tips.  Small business owners wear many hats and one of those usually includes that of “Chief Marketing Officer.” It used to be that a small business put up a sign, put an ad in the Yellow Pages, and ran a few promotions. […]
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