Next Level Practices
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
Episodes
Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into how patients move along their “GLP-1 journey,” why providers want to offer more longevity and wellness-focused options, and how DrWell he...
Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are expanding their service lines and creating new cross-sell opportunities.
He also shares why wellness clinics are becoming me...
We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience.
Dr. Robinson shares how joining a team with a strong social media presence opened his eyes to the real power of digital content. From educatio...
Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI.
Dr. Horriat shares how aligning with a practice that values natural, elegant, and sophisticated results has shaped her career, and how her identity as a young, female surgeon resonates with patie...
In this episode, we sit down with Angela Chatterfield of Elite Med Listings at the Aesthetic Meet 2025 to get her hot takes about the world of aesthetic medicine. Angela shares how she's using AI tools to help plastic surgeons streamline their practices without sacrificing patient care.
We dive into her candid thoughts on contact management, why she thinks the traditional "funnel" is dead, and how the future belo...
In this episode, recorded live at Aesthetic Meet 2025 in Austin, Houston facial plastic surgeon Dr. Athré discusses what it really takes to succeed in today’s aesthetic market. Dr. Athré shares how his practice has evolved from a rhinoplasty focus to full-spectrum facial rejuvenation and why the 45–60 age group is his sweet spot. With a refreshingly honest take on attribution, patient education, and owning your marketing, Dr. Athré...
In this episode of Next Level Practices, recorded live at the Aesthetic Meet 2025 in Austin, Dr. Greg Albert of Boca Raton returns to the podcast to share insights on the changes he is seeing in aesthetic medicine.
From the rise of facial surgery in younger patients to the evolving role of AI in both treatment and training, Dr. Albert reflects on how patients are becoming more informed, and more discerning. We also dive into the po...
In the latest episode of the Next Level Practices podcast, we sit down with Brad Adatto, co-founder of healthcare-focused law firm ByrdAdatto, to explore the evolving legal landscape of the aesthetics industry.
From the explosive rise of weight loss medications and changing FDA oversight, to new state-level regulations like those in Texas, Brad breaks down how these shifts are impacting providers across the country. We als...
In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practice...
In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Chunner shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI’s role in healthcare and the importance of...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pro...
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.
From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to pr...
The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind.
The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier...
In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.
With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.
Key stories covered:
OpenAI Spring Event: ChatGPT 4o
The TikTok Ban: L...
In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other ...
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