Next Level Practices
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
Episodes
Max Baybak sits down with Josh Suchanek of Skytale Group for a conversation about one of the biggest challenges facing growing practices: marketing leadership. While many organizations have agencies, vendors, and internal coordinators helping execute marketing efforts, Josh explains why successful growth often depends on having someone responsible for aligning all of those moving pieces into a cohesive strategy.
Throughout...
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Vahe Tirakyan of MD Logica for an unscripted conversation about the technologies changing the way practices market, communicate, and connect with patients. What starts as a discussion about ChatGPT quickly expands into a broader exploration of AI search, social media, online reputation, patient education, and the future of digital marketing.
Throughout th...
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Dean Bakes, Co-Founder of Riviera, for a discussion about artificial intelligence, automation, and the future of practice operations. As healthcare businesses face increasing complexity, Dean shares his perspective on how AI can help practices move beyond traditional software tools and create more efficient systems for managing growth.
Dean explains why many ...
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Ben Wolber, Founder and CEO of Illume, for a conversation about analytics, accountability, and operational excellence in aesthetic practices. As practices adopt more technology than ever before, Ben explains why visibility into business performance has become a critical competitive advantage.
The discussion explores how practices can connect information from ...
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Izhak Musli for a conversation about retention, loyalty, and the future of patient engagement. As the founder of Get Kudos AI and a veteran of the healthcare technology space, Izhak has spent years helping practices understand their data, optimize operations, and improve patient experiences.
In this episode, he shares why retention may be the most underapprec...
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Dr. Jonathan Kaplan for a conversation about the technologies, treatments, and trends reshaping patient care. As both a practicing plastic surgeon and the founder of DrWell, Dr. Kaplan brings a unique perspective on the intersection of aesthetics, wellness, telehealth, and healthcare technology.
Dr. Kaplan and Erica unpack the ongoing evolution of GLP-1 m...
Erica Crawford sits down with Dr. Kouros Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for both patients and providers.
Dr. Azar shares how focusing on high-value procedures, prioritizing quality over volume, and continual...
Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the growing role of AI-driven ad delivery, Spencer explains why successful marketing still comes down to understanding people, building trust, ...
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and personal considerations behind making a major career move and what it means to build a practice centered around specialization, patient experien...
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Philadelphia plastic surgeon Dr. Ran Stark for a conversation on specialization, practice growth, and the evolving landscape of aesthetic medicine.
Drawing from his own experience building a thriving practice, Dr. Stark explains how focusing on core strengths while strategically expanding through additional providers has created new opportunities for gro...
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with Pittsburgh plastic surgeon Dr. Armando Davila for a thought-provoking conversation on the future of aesthetics, wellness, and preventative healthcare. Together, they explore why the industry's biggest opportunity may not be the next trending treatment, but a fundamental shift toward proactive care and long-term health optimization.
Dr. D...
In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience.
They also explore how these innovations are being applied spec...
In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience.
They also discuss how refining commu...
Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow.
From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it really takes to run a modern, efficient practice. It’s an insightful listen for anyone looking to level up their practice with the r...
In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth.
They also highlight Terri’s continued success as a pillar ...
In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.
Robin and Erica touch on the importance of communi...
In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice.
Frank shares how his team supports practices beyond just equipment, helping providers think through everything from device selection to patient experience and long-term growth. He also emphasizes the value...
Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices.
Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively, and creating marketing systems that drive consistent patient growth. We also get a glimpse into Jared's background as a mu...
In this episode of Next Level Practices, host Erica Crawford sits down with Dr. Johnny Franco of Austin Plastic Surgeon to explore how innovation, branding, and patient experience intersect in today’s aesthetic landscape. Dr. Franco shares his perspective on staying ahead in a competitive market while building a practice that truly resonates with patients.
It's always an amazing conversation with Dr. Franco! We look f...
In this episode of Next Level Practices, host Erica Crawford sits down with Sam Pondrom of ByrdAdatto to unpack the critical role of legal compliance in the aesthetics industry. Sam shares practical insights on navigating complex regulations, avoiding common pitfalls, and building a practice that is both growth-focused and fully compliant.
They also dive into the nuances of marketing compliance, especially around sensitive...
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