LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes. Download a FREE LinkedIn Checklist: www.mellermarketing.com/checklists
Episodes
In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching.
WATCH THE FULL INTERVIEW ON YOUTUBE
Candice's FREE Kit on 5-Minute Breathing
https://44breathwork.com/5-in-5
Other resources by Candice:
https://www.abreathwelltaken.com/
We discuss the prevalence of burnout among the self-employed and the importan...
LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig
Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig.
In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution.
I provide Sheila with actionable tips for optimizing her LinkedIn...
Self-Employed Success Strategies | VIP Office Hours
Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey.
This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners.
Featuring introductions and expert...
The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen
In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits.
The conversation covers how voluntee...
This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility.
We discuss the pros and cons of traditional publishing versus self-publishing, an...
LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser
In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness.
Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business.
We discuss LinkedIn&apos...
LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions
In this episode, I aswers six LinkedIn questions I received over the past week. (See Below)
Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking.
I also introduce a new, beta test of a limited-time service offering for ongoing Lin...
In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.'
I enjoy planning and hosting these events to support others who are self-employed.
Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms...
In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections.
We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ...
Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide
This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections.
This technique can help you invite up to 1,000 people each ...
In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur.
The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley.
- Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs.
- Michelle B. Griffin discusses the importa...
In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024.
Full event details / playbacks at https://www.mellermarketing.com/introvertshift
Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particular...
In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment.
Watch it on YouTube:
https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1
Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valu...
What are page invitation credits on LinkedIn?
How do I grow my company page followers on LinkedIn?
When should I invite my connections to follow my company page?
In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn.
Starting with the basics, I guide you through accessing and navigating your company page as an admin. ...
Why can't I add a website link to my LinkedIn profile?
How do I add a website link to the top of my LinkedIn profile?
Why can't I edit a website link in my LinkedIn profile?
Did LinkedIn remove the website link feature?
Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know!
LinkedIn is retiring the custom website lin...
In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outre...
Maximizing Your LinkedIn Company Page: Essential Tips and Strategies
In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings...
In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion.
We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health,...
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way.
In this episode, I detail my process for making group coaching call playbacks available to my members.
I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature.
Post-session, I show how to download the MP4 file, upload it to Descript for a more accurat...
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics.
I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on ...
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