LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes. Download a FREE LinkedIn Checklist: www.mellermarketing.com/checklists
Episodes
QUESTION: How do I curate valuable content that builds trust for prospects & candidates?
This episode answers an audience question.
00:00 Welcome and Audience Question
00:15 VIP Email List Workflow
02:00 Trust Building Basics
03:14 Prospect Content Strategy
03:46 LinkedIn vs YouTube Monetization
07:06 Content for Candidates
08:31 Organizing Past Episodes
09:32 Podcast Episodes to Re...
We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress.
• how our Member Spotlight interviews work and why we feature membe...
Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that comes from years of experience, patter...
In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events.
Other topics include:
• why we should stop apologizing for gaps and just jump back in
• the “No More Free For Free” rule and wh...
MwM Member Spotlight: Pam Lippitt on Leadership Communication & Team Networking Training
The host shares a new “no more free for free year” focus on prioritizing paid clients and members, then introduces a live Zoom “Member Spotlight” recorded January 27, 2026 for the Marketing with Meller (MwM) community and later podcast release.
Featured MwM member Pam Lippitt of Pamela Lippet Communications, a speaker, podcaster, an...
Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image.
As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over.
I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable!
Andrea Walker-Leidy is a Michigan-based P...
Spinach in Your Teeth: How to Give (and Receive) Helpful Feedback That Protects Your Business
While at brunch with my Aunt Linda and sister Lisa, where my aunt tells me I have spinach in my teeth. I cannot make this up.
This reminds me of my saying that a good friend points out “spinach in your teeth,” and how this can apply to things like broken email links, outdated web info, confusing checkout pages, voice-to-text typos...
In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed.
We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can support podcasting processes ...
How to Add a Descript Verified Skill to Your LinkedIn Profile
In this episode, I explain the step-by-step process of adding a Descript verified skill to your LinkedIn profile. I start by logging into Descript, address concerns about data sharing, and then connect Descript to LinkedIn. I discover the skill listed under 'Licenses and Certifications' instead of 'Skills,' highlighting potential areas of con...
This episode features a conversation with Dr. Preeti Jha, a physical therapist and women's strength coach, who discusses strength training strategies for women aged 40 and above.
Dr. Preeti explains the importance of strength training over cardio to maintain bone density and muscle mass as women age, the significance of proper body positioning, and shares tips for incorporating effective strength exercises into a bus...
A Better Way to Show Multiple Images in LinkedIn Posts
Watch it on YouTube: https://youtu.be/OjOZGbLWrYg?sub_confirmation=1
See the LinkedIn post: https://www.linkedin.com/posts/brendameller_meet-the-members-monday-by-brenda-meller-activity-7419056731822977024-xqgr/
This episode provides a step-by-step guide on how to effectively showcase multiple images in a LinkedIn post using document posts. I discuss the limitations of tradit...
Creating a Custom LinkedIn Homepage Feed of Your VIP Connections
In this episode, I walk you through how (and why) to set up a custom feed for your LinkedIn homepage. This strategy is beneficial for those who want to navigate LinkedIn efficiently, focusing on seeing posts from specific, relevant connections -- and not just what LinkedIn serves up to you. The episode provides a step-by-step guide to creating and saving a cu...
In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics.
I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post events on LinkedIn, it's important ...
Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. Johnson
This podcast episode features a member spotlight from my Marketing with Meller membership and learning community.
I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings.
Born from his extensive IT and broadcast communication background, Christopher&apo...
Self-Care Strategies for Entrepreneurs with Dr. Sina Smith
This episode was inspired by a LinkedIn post on FIFO vs LIFO when it comes to project work. I decided to revisit an interview I had with Dr. Sina Smith, where she shared invaluable self-care tips for self-employed individuals. Perfect for this time of year, or ANYTIME of year, for that matter!
Highlights include the use of sticky notes and visual reminders, color-...
In this episode, I featured a recent livestream interview with Natalie Benamou, where we discussed the best time to make a pivot in your career or business.
We explored this topic in depth, making it particularly insightful for those who are recently self-employed, thinking of becoming self-employed, have been self-employed for a while, or even those currently in corporate roles contemplating a change.
Natalie shared her ...
Troubleshooting Audio Issues: Microphone and Laptop Tests
In this podcast episode, I addressed some persistent audio problems I've been facing. My microphone often sounded warbly or nasally, so I decided to troubleshoot the issue by testing various microphones and USB ports on two different laptops.
Through trial and error, I discovered that the issue was laptop-related and not with my microphones. I shared detai...
Maximize LinkedIn Event Invites: Tips & Tricks
In this episode, I'll guide you through using the LinkedIn event invitation feature. Learn how to apply filters to invite the right people to your events, and discover a little-known trick to invite multiple connections more efficiently. Whether you're targeting specific industries or focusing on local attendees, these tips will help you make the most of your Lin...
Mastering the Art of MCing: The Unicorn Journey of Quinn Conyers
In this episode, I share an insightful livestream interview with Quinn Conyers, a professional event MC and keynote speaker. Quinn discusses her journey from speaker to dedicated MC, emphasizing the importance of embracing your unique value, or being a 'unicorn' in your industry.
We discuss the importance of emotional intelligence for MCs, handling ...
In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interested in improving your LinkedIn presence or just want to know more about strategic...
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