LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

I hosted a Marketing with Meller Member Spotlight interview with Liz M. Lopez, a coach, author, and speaker who has written two best-selling professional development books and has nearly 19 years of experience helping leaders, entrepreneurs, and individuals build success strategies. 

We focused on her book Permission to Dominate Your Success and the related coaching that addresses mindset, self-doubt, and self-imposed l...

In this episode, I talk about a little-known LinkedIn tool called the LinkedIn Post Inspector, which refreshes the social share image and description LinkedIn pulls from a webpage when you share a link.

I explain that when you update a page’s thumbnail or metadata, LinkedIn often keeps showing an outdated preview unless you run the URL through this tool.

Over the weekend and again today, the Post Inspector wou...

This episode is a member spotlight interview from my Marketing with Meller membership and learning community.

I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays. 

Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment&...

I published this episode (and an accompanying YouTube video) after noticing a strange LinkedIn company page glitch when editing a page post.

When I clicked the three dots on a recent company post and selected “Edit post,” the edit screen looked like it was coming from my personal profile (my photo showed at the top and it said “Posted to anyone”), even though I was editing a company page update.
...

Summer tends to bring a lighter schedule—but that can actually make it harder to stay productive. In this solo episode, I share the two core techniques I use to stay on track when motivation dips, plus a bonus tip that came straight out of a client call.

What You'll Learn

• How to structure a weekly to-do list so it stays manageable—not overwhelming
• The left-side / right-side notebook method I use to organize clients, pi...

This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets.

Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible&rdquo...

How My Public Membership Directory Promotes Members and Simplifies Referrals

In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO).

The directory helps spotlight members and serves as an easy resource for visitors to find the r...

In this episode, I share a repurposed YouTube walkthrough, demonstrating a newly noticed LinkedIn company page Event Management feature that lets admins edit event recordings and create short-form clips. 

Using my Meller Marketing LinkedIn company page, I walk through how to navigate to the Events tab with upcoming and past events. I then open a recent livestream, and use the in-platform editor to trim off the first thr...

Repurposing LinkedIn Lives Into Your Podcast with Jon Gay

As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters. 

Jon explains the basics of ...

I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous.

First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business. 

Next, I advise canceling LinkedIn Premium if its fea...

Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK.

Elaine breaks down he...

In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details. 

I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes. 

• pulling content ideas from emails, texts, and DMs we already receive 
• anonymizing client context while keeping t...

QUESTION: How do I curate valuable content that builds trust for prospects & candidates?

This episode answers an audience question.

00:00 Welcome and Audience Question
00:15 VIP Email List Workflow
02:00 Trust Building Basics
03:14 Prospect Content Strategy
03:46 LinkedIn vs YouTube Monetization
07:06 Content for Candidates
08:31 Organizing Past Episodes
09:32 Podcast Episodes to Reference
...

We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress.

• how our Member Spotlight interviews work and why we feature members...

Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that comes fr...

In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events.

Other topics include:

• why we should stop apologizing for gaps and just jump back in
• the “No More F...

MwM Member Spotlight: Pam Lippitt on Leadership Communication & Team Networking Training

The host shares a new “no more free for free year” focus on prioritizing paid clients and members, then introduces a live Zoom “Member Spotlight” recorded January 27, 2026 for the Marketing with Meller (MwM) community and later podcast release.

Featured MwM member Pam Lippitt of Pamela Lippet Communications, a ...

Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image.

As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over. 

I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable! 

Andrea Walker-Leidy is a Michigan-based ...

Spinach in Your Teeth: How to Give (and Receive) Helpful Feedback That Protects Your Business

While at brunch with my Aunt Linda and sister Lisa, where my aunt tells me I have spinach in my teeth. I cannot make this up. 

This reminds me of my saying that a good friend points out “spinach in your teeth,” and how this can apply to things like broken email links, outdated web info, confusing checkout pages, voic...