LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed

In this episode, I share a repurposed YouTube walkthrough, demonstrating a newly noticed LinkedIn company page Event Management feature that lets admins edit event recordings and create short-form clips. 

Using my Meller Marketing LinkedIn company page, I walk through how to navigate to the Events tab with upcoming and past events. I then open a recent livestream, and use the in-platform editor to trim off the first thr...

Repurposing LinkedIn Lives Into Your Podcast with Jon Gay

As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters. 

Jon explains the basics of ...

I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous.

First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business. 

Next, I advise canceling LinkedIn Premium if its fea...

Overthinking can look like “being responsible,” but it often feels like you’re stuck in your own head with no exit. We’re putting the spotlight on Elaine Belson, a self-authority coach, speaker, psychotherapist, and Army veteran, to talk about what really helps when you’re hard on yourself, constantly second-guessing, or relying on other people’s reactions to feel OK.

Elaine breaks down he...

In this podcast episode, I turn a real client email into a simple LinkedIn content framework that can help you demonstrate expertise without sharing private details. 

I also break down what to do after a post performs well so engagement turns into actual conversations, not just likes. 

• pulling content ideas from emails, texts, and DMs we already receive 
• anonymizing client context while keeping t...

QUESTION: How do I curate valuable content that builds trust for prospects & candidates?

This episode answers an audience question.

00:00 Welcome and Audience Question
00:15 VIP Email List Workflow
02:00 Trust Building Basics
03:14 Prospect Content Strategy
03:46 LinkedIn vs YouTube Monetization
07:06 Content for Candidates
08:31 Organizing Past Episodes
09:32 Podcast Episodes to Reference
...

We bring on Carrie Saunders for a Member Spotlight and get a clear look at Go High Level through her white-label offer, Course Creator Suite, including what it does well for course creators and online business owners. We also talk honestly about platform support, pricing pressure, and what it really takes to move from tools like Kajabi, Wix, or WordPress.

• how our Member Spotlight interviews work and why we feature members...

Someone asks for your rate and suddenly your brain starts negotiating against you. I’ve been there, and I’m sharing the stories that changed how I price my work as an enthusiastically self-employed consultant, coach, and LinkedIn trainer. We start with the core truth behind value-based pricing: clients are not paying you to “cut the wire.” They’re paying you to know which wire to cut, and that comes fr...

In this episode, I share what changes when we stop doing free work that doesn’t lead anywhere and start building offers that respect our time and our audience’s goals. I break down how “No More Free For Free” reshapes speaking, webinars, memberships, and the way to plan paid events.

Other topics include:

• why we should stop apologizing for gaps and just jump back in
• the “No More F...

MwM Member Spotlight: Pam Lippitt on Leadership Communication & Team Networking Training

The host shares a new “no more free for free year” focus on prioritizing paid clients and members, then introduces a live Zoom “Member Spotlight” recorded January 27, 2026 for the Marketing with Meller (MwM) community and later podcast release.

Featured MwM member Pam Lippitt of Pamela Lippet Communications, a ...

Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image.

As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over. 

I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable! 

Andrea Walker-Leidy is a Michigan-based ...

Spinach in Your Teeth: How to Give (and Receive) Helpful Feedback That Protects Your Business

While at brunch with my Aunt Linda and sister Lisa, where my aunt tells me I have spinach in my teeth. I cannot make this up. 

This reminds me of my saying that a good friend points out “spinach in your teeth,” and how this can apply to things like broken email links, outdated web info, confusing checkout pages, voic...

In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed.

We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can support podca...

How to Add a Descript Verified Skill to Your LinkedIn Profile

In this episode, I explain the step-by-step process of adding a Descript verified skill to your LinkedIn profile. I start by logging into Descript, address concerns about data sharing, and then connect Descript to LinkedIn. I discover the skill listed under 'Licenses and Certifications' instead of 'Skills,' highlighting potential areas of confusion. I provide reco...

This episode features a conversation with Dr. Preeti Jha, a physical therapist and women's strength coach, who discusses strength training strategies for women aged 40 and above. 

Dr. Preeti explains the importance of strength training over cardio to maintain bone density and muscle mass as women age, the significance of proper body positioning, and shares tips for incorporating effective strength exercises into a busy ...

A Better Way to Show Multiple Images in LinkedIn Posts

Watch it on YouTube: https://youtu.be/OjOZGbLWrYg?sub_confirmation=1

See the LinkedIn post: https://www.linkedin.com/posts/brendameller_meet-the-members-monday-by-brenda-meller-activity-7419056731822977024-xqgr/

This episode provides a step-by-step guide on how to effectively showcase multiple images in a LinkedIn post using document posts. I discuss the limitations of traditi...

Creating a Custom LinkedIn Homepage Feed of Your VIP Connections

In this episode, I walk you through how (and why) to set up a custom feed for your LinkedIn homepage. This strategy is beneficial for those who want to navigate LinkedIn efficiently, focusing on seeing posts from specific, relevant connections -- and not just what LinkedIn serves up to you. The episode provides a step-by-step guide to creating and saving a cura...

In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics. 

I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post events on LinkedIn, it's important to know there's...

Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. Johnson

This podcast episode features a member spotlight from my Marketing with Meller membership and learning community.

I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings. 

Born from his extensive IT and broadcast communication background, Christopher'...