Chief Marketing Officer, Joe Hodas & Chief Revenue Officer, Eric Block of Wana Brands

Wana Brands is a Colorado based cannabis edible company that focuses on building a premium global cannabis-infused products brand that exemplifies consistency, quality and innovation. Wana Brands is regarded as one of Americas #1 Edible Company since 2010 and is now available in 12 US States & all of Canada.

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Episode Transcript

Speaker 1 (00:03):
It's now time for Cannabis Talk one oh one with Blue,
Joe Grande and Mark and Craig Wasserman the Pot Brothers
at Law. We're the world's number one podcast for everything cannabis. Hello,
welcome to Cannabis Talk one on one in the world's
number one source for everything cannabis. My name is Blue.
Alongside of me is the world famous Joe grand Day. Hey, Joe,
let us know what's going. Thank you guys for listening

(00:23):
to the podcast Cannabis Talk one oh one around the world.
Check out our website Cannabis Talk one on one dot com.
As we are the world's number one source for everything cannabis.
And when I say that, we're HEARDing like a hundred
and forty seven different countries and we see this data
and we just love you guys and all those people
that listened to us and all the different cities and
states and everywhere around the world. We just greatly appreciate you.

(00:46):
Call us up anytime. Check out our Instagram pages for
news and so much more at Cannabis Talk one oh one. Well,
Blue is at one Christopher right, Hello, and I am
at Joe Grande fifty two and we appreciate you listening
to the show. And I gotta remind you guys about
Callie Effects. Calli Effects is full and broad spectrum. HIMP
extracted products contain C B D, c B G, and

(01:07):
some thirteen plus undered other elements and are naturally derived
substances from the hamp and plant. Check out the Tinksters, waters,
topicals and vape collections. Go fill the effects with Callie Effects.
Kelly Effects dot Com is the website. And I gotta
shout out Cally Effects because I called them this morning.
Called the owner Dennis Nice, how how's he doing? He

(01:28):
did not pick up the phone he used to call it.
I did call his right hand lady, Sabrina. Sabrina, Yes, Sabrina,
And I told Sabrina that my cousin just had surgery
uh in the uterus area yesterday. And I told my
cousin as pitt were mentioned to me the other day

(01:48):
when I was so loaded doing the show, and I
showed him all my what does that mean? The drugs medication?
You got pits at pits at Joe. You were so
high and your head with backcourn who can all lose CBD?
And when he said that you loaded off a cannabis
isn't like loaded when you say that load, Oh you
were loaded? Yeah? Yeah, okay, how about that when I

(02:10):
was loaded off the Pergose sets and you did the
FaceTime with me to the show, yes, and I showed
all my CBDs and stuff that I'm taking from my
pain and on the show that we did, which I
don't remember, reminded me yesterday. So my point is, I
still have all my regiment that I've been taking for
my healing process, and a lot of my healing process
has been Callie Effects a bunch of other products too,
but I've been using them, right. So my point that
told my cousin this says, she just had the surgery

(02:32):
and look, I've been taking the pain pills and I'm
taking a lot of this CBD and TC and I
think you should do that too, And I go, let
me call them to see it's my cousin Angela. Yeah,
well she does. She just had certainly my little cousin
al You know, those who don't know Angela Johnson google
her comedian over the world. She's coming have big new
TV show. Look at my famous famous But my point is,

(02:56):
believe she's related to you. But my point is, so
we're facetiming, not even this this morning. I s had
the surgery other day yesterday. So we're talking and then
I'm I go, let me try to get you something
for your regiment of healing. So they are going to
put together a package for so I thought, great things
for Kelly effects. And again our sponsors always win more
than us. They always so go fiel the effects Kelly

(03:19):
effects in the word. That all being said, we have
a great show for you guys today. Joe is at Hotas.
Joe Hotas keep marketing officer at Wanta Brands now. Joe
has been with the company the past two years with
experience and marketing and operations executive with demonstrated history of
working in cannabis, travel and tourism, consumer package goods which

(03:40):
is always known as the good o CpG, as well
as fast casual dining and healthcare, all through the lens
of the brand. So he wants to what do do
good for you? You know what I'm saying. I like
that all through the lens of the brand. Joe is
a strong marketing professional skilled in public relations, crisis communications,
digital strategy and of course that good s c O.
Search engine optimization, strategic media and channel strategy. He is

(04:04):
well versed in startup environments, brand building operations, and talent developments,
all aligned to achieve success. Welcome Joe to the show. Brother,
Thank you. I think it reminds me I need to
rewrite that at some point, maybe right, But you know what,
at least it's out there you wrote. Derek hasn't wrote
that about himself. That's what you do, Blue, when you
do research on folks. I mean you're able to make
them look at what they wrote about themselves and worded,

(04:26):
in my words, a little bit to grab him. That's
why he knows he wrote that. I mean I grabbed
what he has out there about himself. Of course, that's
what I do with people when we have on the show.
I do the research. Eric, he didn't have too much
on you, but I do see Eric Block, what the heck?
I love you, brother. Two and a half years with
the company, Chief revenue Officer. I want to brands, and
I want to brands as America's number one edibles company,

(04:47):
the maker of innovative premium cannabis products since two thousand ten,
now in twelve states. Hello LUs, good old Canada. Yeah,
want to Brands mission is to enhance their customers lives
to the response use of cannabis. There are Colorado's number
one infused products company with operations in Oregon, Nevada, and Arizona.

(05:07):
They're also currently launching in Michigan, Illinois, and Florida. Why
is one of number one blue Well It starts with consistency,
brother and the entire process is designed to deliver the
same great experience time after time. They have spent years
fine tuning their recipes so that their products are delicious
as well as consistent and potent. Try Wanna and enhance

(05:28):
your life. Check out the website Wanna Brands dot com,
which is w A N A B R A n
d s dot com. Are on, I G it's the
same thing. W A N A B R A n ds.
Welcome to the show, Eric and Joe. Thank you to
lay out the temple and lay out the plate of
showing who you guys are, what your company is. And
I gotta tell you, man, looking at this company, I

(05:49):
didn't realize you guys are so dope. And when I
say so dope, because then come in with their brand
names and whole pimping like you know, I almost expect
that from the world's number one, you know company like this.
I expected you guys to be branded out pimped up.
But Tomato Tomato, no big deal. When I like, it's

(06:09):
on the shirt, thank you. I thought you're gonna have
the whole sweatsuit on or something. I didn't know what
I was gonna see. My point is, you guys have
a video on your website that I peeped, and it
was one of your scientists. I believe that made the video. Dude,
that video was everything to me. I'm the guy that

(06:30):
watches I don't care if it's Instagram, whatever, whatever. I
give you about four or five seconds to grab my
attention and I'm done with you. Like and I'm that guy.
And then I'm on Instagram and I do about two
flips and then I'm off Instagram. Same thing in Facebook,
you know, even my FaceTime on my ship, my wife's like, oh,
she's on all the time. I like, I go one too,
and I'm done with you. And I don't search some people.

(06:51):
I just I just you can't grab my attention. I
don't know if it's because whatever my reasons are, whatever,
I gotta be entertained that dude entertained me, which is
amazing for me to say this about the cat because
I don't give it to people. You know what I'm saying.
I'm watching this. You look like a scientist, engineering dude
from your company, and I believe that's what he was.
I think, right so, and I just watched it one time.

(07:12):
That's what I got from him. But the stuff that
he did about edibles and about things I've never seen
anybody do with their company products. Meaning folks, first off,
go to the website, but I'll give you a little
hints about it. He puts their edible and another edible,
not what company, Just here's a norther another edible. Look
how they melts, and he's filming it and watching it. Look.
And the funny thing is about that. You guys have

(07:33):
had edibles and they melted, and I've got piste off coin.
I can't people looking edibles melted, and I can't even
get my way to now. But I have this big
a block now and and you're scared to take that too.
But because you don't know, your mind starts dividing the
whole thing because it's melted. The great thing about your

(07:54):
guys product at Wanna Brands is they have figured out.
I'm not saying it's never gonna melt. When you show
them melting, it's gotta be like sizzling, like an egg melt.
It's gonna it's gotta be above. And that Scientist shows
this about your guys product and for that I gave
your company props off the top, just on that video alone.
Thank you, thank you. We love Mike. Mike is our

(08:16):
VP of innovation, getting tight right there so we can
hear you. Yeah, Mike's r VP of innovation. We love Mike.
He is awesome. And when he made that video, was
that all his concept? Well, we have our marketing team
that kind of concepted it. But the but the data
points and and and the drafting of the of the content,
that's all that's Mike. Yeah. It was so well done,
so well shot, so well with the the whole Scientist

(08:39):
board and feel I just and your whole website for
once again. Go to the website, folks, and the I
G Wanna brands dot com. How did you get started
with the with the company Joe working as the CMO.
So I started in this crazy industry actually back in
I was with that agency. You know we're talking about
agencies earlier, and I was, uh, you know, just a

(09:01):
partner with an adigency. And in Colorado, we had a
uh cannabis soda company that came to us and said, hey,
would you guys do some brand work for us? And
I thought it sounded kind of interesting. I got my
partners on board, so we uh we started doing some
work for a company called Dixie. Uh Dixie Lis Uh No,
Dixie Lix is an edible company at it ye remember, Yeah,
so Dixie was my first gig in twenty four teen,

(09:21):
first week of adult use legalization in Colorado, became the
CMO there uh, and have been in this industry ever since.
But how do you like it being in this industry? Yeah? Oh,
for I mean, I can't patre myself being anywhere else.
That's why I'm still here. It's interesting space. That's what
kind of got me into it to begin with. Was
was understanding that there were a lot of different things

(09:42):
going on with cannabis that I had no no knowledge
of as a consumer. Certainly, I'm aware of the plant,
but you know, at that point, I didn't realize who
was using it, why they're using it. Uh, you know,
all the different products available, all that good stuff. So yeah,
I was pretty fascinating. Hooked pretty quickly. And it's funny
because you know, I love when you say I didn't know.
It's like almost a lot of people get introduced to

(10:03):
this cannabis and I didn't know it's gonna be this big.
I didn't know I was gonna feel this way. I
didn't know I was gonna feel in real industry the right.
So this is before you know anything with us, and
you know, before it was really cool. What do you
guys like California right now at this moment? How how
do we get you guys here? You guys flying just
for this interview? Or what are you guys doing? Yeah,

(10:24):
we're here just for you guys. We heard that, so
we took we took the private plane. I mean, it's funny.
High Times did the same thing. I was almost hoping
that you guys would have traveled together because we had
you guys missed them because you guys relate to the
interview here. Thank you for coming late. We had Paul Henderson,
who's the CEO of High Times. He was just here.
He was here on time, which you guys were an
hour late. Because you're on He was the one that

(10:46):
was on time, even though he was on mountain time.
He was on he was on mountain times. Tiff just
pointing out story. I think we were right on time.
I'm just pointing out it the but I'm just saying
the other mountain the Actually, the fun part is that
they actually know and they're just so intelligent. They're like,
let's just use the mountain time thing you carry. There's

(11:10):
not a big deal. Do production runs like this whole time?
I know it really does, But that said, what does
it run like? This is good companies and your guys
company is a very good company, which is going to
brand you. Guys have been there a couple of years each,
eric you've been there two and a half years, and
we come back. I want to know how you became
the chief revenue officer. Did you embezzled money? Are you
embedzling money there? We're gonna find out what, Ericoy, it's

(11:33):
one of brands dot Com in the building. Cannabis Talk
one oh one will be right back after this. Stay
with us. We'll be right back with Cannabis Talk one
oh one. Welcome back to Cannabis Talk one oh one.

(11:53):
Welcome back to Cannabis Talk one on one with Blue
and Joe Grande and listen. Joe Canadad has the white
selection of cannabinoids as they carry products with all the
cannabin noise you've heard of and some blue that you
just haven't. Checked them out at Canada aid shop dot
com at c A N N A I, D S
H O P dot com, are on Instagram at Canada

(12:16):
aid Shop. Now we're here with the boys from of
course one of brands we heard from Joe Hotas Now
Eric Blocks, the chief revenue officer. Eric, how did you
get with one of brands? You've been there two and
a half years now, Yeah, actually I been there over
three now. I gotta update my LinkedIn too. I think
I think that's where you pulled a lot of that
I did. I did a lot of research on you

(12:36):
guys to find something, like I said, you were a
little harder school. Like this a picture of your older sister,
my husband, No, that was my cousin. That was your family.
How did you get with the company or what's the
backgroun where you come from? What do you do? Yeah,

(12:57):
so my start, I've been with one over three years
now and Before I got into cannabis, I was actually
in working in technology and I was living abroad. So yeah, yeah,
I lived almost fifteen years outside of the US, lived
about nine years in Brazil, lived in Trinad and Tobago,
lived in Brazil, Uh Salvador Baya. If you've ever been nice,
how was it? Amazing? Brazil's one of those places. I

(13:18):
have a third World country, but yet this beautiful women,
the music, the food, the environment. Americans go there, you
get treated like your royalty sometimes that I've been well.
South follow is the busiest place in Brazil and I
was in South Polo for the UFC. I went with
Frank Shamrock to go out there and I carried his belt.
It's my only time I've been to Brazil. It's a
beautiful area. Yeah, this is amazing. And if you get
a chance, definitely get to Baia uh Salvador Bay. It's

(13:41):
on the northeast coast. It has the largest African population
in the Western hemisphere. Outside of Nigettia and Nigeria, you
don't have a larger African descent of population. African spiritual, cultural, musical, culinary,
world environment, and if you guys know, Copata Emmanuel, you're
from who's from Nigeria? Maman? Oh no, I didn't realize that.

(14:02):
I don't like to hear more stories about that. Okay,
so you're there, what happ of tech? What were you
doing there? You just do MySpace pages? No, I was
working actually poker. It was poker. Yeah, it was Poker's couch,
which is actually the MySpace the couch yeah really yeah,
or but you could call it the coach. I like

(14:26):
the name. I'm like, okay, you got my So you're
rubbing the couch? What is this now? What are you doing?
Come on, Joe? So yeah, moving on? Yes, Yeah, but
I actually I moved from from Brazil to turn out
in Tobago, so other the Caribbean for a minute, and
then from there I moved back to America. Was still

(14:46):
working in tech, working for a company that did um
educational software, and then from there started consulting a little
bit for some companies in cannabis, and then got my
feet wet and decided I want to make the jump. Interviewed.
Always in that money financial back, you though, right, always
in the back, Yeah, and the sales lens and yeah,
I wanted to be on the ground, you know, being.
And how did you find No, Yeah, speak Spanish Portuguese, Yeah,

(15:13):
which they speak Portugues in Brazil. So you learned there,
are you? I did? Yeah, actually moved there to study
cup Oh you do a little war, Yeah, I've been
studying that for twenty years. Really your black teacher too, right?
Black belt? No, we don't do belts, you know, the
belts are okay, but he'll he'll take it. Take a boy, Yeah,
probably doing twenty years. Just bake yours real quick, turn

(15:35):
to stretch you out real quick. Black gotten the ring.
We don't do rings. It's a different type of style. Yeah,
it's trains. And then you play with people. And then
there's two styles in cup Water. You have the original,
which is called angola, and then you have the second style,
which is called hajel. Now the majority of cup you
might see people with their shirts off doing flips, that
kind of acrobatic stuff. That would be the second style
called hajel. Now regional starts. In our regional, I do

(15:58):
the initials, the original style, which is called angola. Different style,
different music, different texts. What got you into that? Uh?
The oldest living master actually lives in New York City.
His name is Ganji is not the one where you dance?
Can you do one for us and everything? I would
like to see that very much. I you know what,

(16:20):
it reminds me of all kidneys side because I've seen
it before, right mind you we're all a little older Shaws.
Another show, the show where the guy dies the Kung
Foo and he looks like he's doing the drunken cong. Yeah.
And then when he was training Africa, it was at
the show called Kung Fu. Wasn't the Kong Flu. It
reminds me of that. He was moving and doing the things.
That's what I reminded when I think of that type
of style. Only the Strong. You ever see that movie?
Maybe that was it Only the Strong? Maybe it was.

(16:42):
I just remember seeing I thought it was one of
the it's a very free, drunk and drunking monkey. I
feel like, I don't know, but anyhow, I want to
see it too. But he got into that that's been
there in the States. I was in New York, came
across the the Academy and went looked at it. As
soon as I walked in, I just knew that was
what I wanted to study, went home, got quit my job,
packed two bags and moved to Brazil. Wow, didn't speak Portuguese,

(17:03):
didn't study, didn't know where I was gonna go. Hold,
how old were you this boy? I was like twenty five? Nice. Yeah,
that's a big change that twenty five. Yeah, you know
that ain't a joke. You kind of know what yea
do something? What have you done with your life? But
just kidding, Yeah, he was on radio. Yeah, but I

(17:25):
was still parting hard and living like at records. No,
I was. I was probably already leaving death from when
Atlantic at twenty six, though, I was in Brazil. That's
when I went there, twenty six, twenty seven years old,
so I was just sober a couple of months when
I went there. So I was like I got sober
in twenty six. So ironically at that age, I went
to Brazil Grand up for nine Hold. Wow, so around
the same time we're there in Brazil. It was so
funny that was in salth Follo quite a bit, were

(17:48):
you Yeah? So I was there for there like one
week a month for a minute. Yeah, we did this.
One thing was Frank Shamrock fights. So it was the
early UFC days when there wasn't you know, the weight
classes and all this fought back in the days in
Franks a Bay Area guy, so he had me harry
his belts in the ring, which were Dopos me him
or Reese Smith and Javier Mendez. It's one of these
like world fit, Like what am I doing here in
Brazil with the USC champions. I'm a Boso fighter, you're

(18:10):
a bum for me sidest I'll say, you're a fat idiot.
But it's so great. But Brazil, though, is a scary
place in my opinion, because it's not like one of
those spots where there's like I didn't feel a lot
of security, a lot of police, more homeless. More like
like when you pull off that airport in South follow
it's third world country right away, straight shacks and everything

(18:31):
right off the airport, and I was like, wow. Then
you finally get into South Polo, you're like and people like, okay,
it's pretty good. Like it's pretty good here. I just
passed six families on the street by my hotel. I
feel all bad. Every time I went to dinner. I
bought my food home and fed one family in particular,
because that two boys that reminded me and me and
my brother. So it's like that when you were out there,
did did you feel saved? Did it feel funny? Yeah?
I think fear is a relative term, if you know

(18:53):
what I mean. I mean, once you live in a
place for a minute, he spent some time, they are
I mean, honestly, you can go to parts of America
that are complete war zones, right so that they look
like developing nations. I mean, you can go to the
reservations and what's happened there and what you know the
US government has down there, and that those communities. I mean,

(19:13):
there's lots of oppression. There's lots of inequality here in America, right,
so you know. And the other thing too is, you know,
having said all that, one of the things I learned
in Brazil was actually had to be a human being,
you know, And that's something that I didn't learn here
in America. I'm not saying you can't learn it, but
we're just so independent, and we're so separate, and we're
in such silos. I'll give an example, like when you
go out to a bar, you have drinks, So you
go to barbecue, you have your beers, right, and so

(19:35):
everyone will have their own bottle of beer individualized. In Brazil,
it's not that way. You'll have a cup that's like
this big a glass cup, one big beer, and you're
just pouring the glass every time, and then when the
beer runs out, you order a new one and you
keep pouring everybody's glass. It's a different vibe. It creates
a different connection. Everyone's sharing the same meal, everyone's sharing
the same libation. The beer is always cold. Everyone's in

(19:57):
it together, pouring, serving everybody else, just to from tension.
Different way of communicating. Yeah, I like that, and it's
similar to cannabis. Man's let's talk about that about bringing
back to cannabis. We do one thing I want to
ask you, really I want to dive back into you know,
want a brand. But but how is the weed out there?

(20:19):
You know it's a good question. Yeah, I mean in Colorado?
Well well yeah, but I think it. Yeah, we could
go Colorado too, But I'm smoked in Colorado but not Brazil. Yeah,
so I would say, first of all, the weed in
Brazil is not that good. Uh. And one of the
cool things about where I've lived is being able to
smoke the weed in all those places and really understand

(20:41):
the different gunja. So you know, in in Brazil, a
lot of that. The weed is coming from the north,
from Partaguay, and then it's a lot of it's called competenza.
So they take it, they mix it with the chemical
and then they put it in these blocks. So you're
not getting like pure weed. You're getting weed with chemicals
for the most part. So it's not a clear bud.
It's not a clear flower. You go down in the
cribby and and it's much different. Right, And I was

(21:01):
in Trinidad. You have locally grown Trinidad. You have obviously
Jamaican which is coming through, and then you have Vincy
st Vincent they have. But really the creme de la
cremin in the Caribbean is is the Jamaican. The ganja
so good, just ganja, gonja gold or whatever. It's gonja
gold and it's going all across the islands. If you
can get the Jamaican, that's the best stuff to get,
hands down. And how about in Colorado. Oh, I got

(21:24):
nothing to add to all that. I mean, I mean,
you know, Colorado, Uh, it's great. Like of course, every
state thinks that they have the best, right so um,
but you know, Colorado, we've got a pretty mature industry.
We've got great growers, We've got greenhouse, we got indoor,
we got you know pretty much, uh, every everything that

(21:44):
a cannabis consumer could want, we have in called So
tell me the brand? You know who who are you guys? Right,
So it's funny to do us. I look at the
Burnt brand and I want to say this, it's so
funny because I feel like this brand is a lot
bigger than what we think and he wants. But I
know I want them to explain it to our lists
right because although we've done the research, our our listeners
having it right. So we want to make sure we
we we we get out the message. So if I

(22:06):
if I've never heard of your company, who are you guys?
Tell me? Tell me who you guys are, and um,
you know what what what you guys are doing in
the industry for you know, Yeah, you're happy to so
to the world. We want to brands want to start
it in two thousand ten. We're from Boulder, Colorado, one
of the original o G Cannabis annibals brands. We've been
doing gummies for over a decade now now almost ten
twelve twelve years, if you will. We are female founded

(22:29):
company and we're female run. Our CEO is still Nancy Whiteman,
the woman who founded co founded the company. She's an
amazing leader. She's one of the rare people in cannabis
that gets the science side of it but also gets
the business and marketing side. So we both report to her.
She's an amazing boss, an amazing leader. Wanna is really
about extending I would say consciousness if you will, and

(22:51):
utilizing the plant. We utilize the gummy. That's really our
go to, that's what we've really honed our craft on.
And we look at the gummy as a delivery system,
as a delivery platform for can of this based medicine.
So we don't see it as a cheap, you know,
piece of candy that's just infused with THC, which is fine.
We just have, you know, I think we believe in
a higher mission and what we want to do. We
believe this little square or this triangle that we utilize,

(23:11):
depending on the different lines that we have of gummies
is really designed to improve people's lives and really just
raise consciousness, raise awareness, and just make people's lives better.
And that's the intention of philosophy that we all live
and breathe every day with everything that we do. It's
so refreshing to hear more and more companies with that
type of it is it is you you just right now.

(23:33):
That are key terms. And Christopher writes and Joe Grant's
freaking message that we want to push out to the
world about cannabis, which is the way you used it.
This is medicine this way like like that's why. That's
how I mean. Don't get me wrong, you want to
I'm not, but don't. I like to think, and we
like to think. We want to get it to the
point where that one gummy is perfect for you know,

(23:55):
four animals. Correct, I wanted to get to that point
or you want to you wanna gummy? Well, this want
top can equal that if you guys, or if you
want to get obliberated and that's what you know, that's
what you want to do. That's that's cool too. But
I think I think the medical the consciousness of having
the understanding that we have this ability to be, you know,
more than just fast food, you know, in this in
this industry specifically, meaning that you know, there's a lot

(24:18):
of us that are coming in that are gonna be
fast food because that's all we know. And that's okay,
you know, But then there's those guys that are sitting
back and like, look, we're really building this out so
that people can really understand and get the same same
experience every single time we try this product and understand
that this product is actually learning every single time from

(24:39):
our our clients, our customers, and and from our staff
and everything that we and we're growing and evolving with
the world, because again, it's not for us when people
come in. A lot of people come in in the
um you know, the fast food range what I call it,
and they just want to sell the greatness, you know,
versus like, yo're we're you know, this is a real

(25:01):
life for us. It's like a ritual. Well you know
we're talking about we're talking about that video is going
to go of our of our VP of innovation. The
reason that video works so well is because he feels
deeply passionately about what he is doing and how he
does it and what he puts into our products. So
that's that's why it comes through the way it does. Yeah,
I'm it's scripted well and shot and all that good stuff,
but it's really about the passion and it's about the

(25:22):
fact that you know, to your point, I mean, we don't.
We don't prescribe. We don't say you need to use
it for medicine. We say enhance your life whatever it is. Yeah,
whatever that means spiritually, spiritually cannabis is that the like
like a lot of people don't understand the consciousness and
and we're self medicating. We've been self medicating with cannabis
for years and years and years, and a lot of
people do it with alcohol, every everything, you know. Yeah,

(25:49):
And it's all those things and and as and as
we start to identify them and really divide them into
what path do you do you choose to to let
yourself medicate in in that way. And for for us,
you know a lot of times, it's been just sobriety, right,
And so a lot of people are like, well, why
don't you want to take because people give me ship
all day and I'm just like, thank you, thank you.
Did I hear try it right now? And I'm like no,
I'm not. I'm good, Like no, try it And I'm

(26:11):
like no, thank you, I'm good to the point where
I'm stop asking me, or take your ship back, you
know what I mean, Like I'm not I'll try it.
But I've done Yeah, I've done it because people are
pushing it on me and I'm like, hey, dude, like
chill out, Like I'm I'm working right now. I'm doing
whatever I'm doing. And later if I choose to try
your product, that I will. And most of the time,
if it's not a licensed product, I'm never going to

(26:31):
try your products, you know what I mean, It's just
not gonna happen. I'm very, very afraid. And it's not
because I haven't tried a ton of them off the
market all my life. It's because I just want to
evolve with the industry, you know. And I just my
standard has changed and not everybody's has, you know, so
for sure, and I think you hear a lot of
things that you guys are saying, Joe and Eric and

(26:52):
you mentioned her, which is led by a woman in
this company, and she has done, in my opinion, amazing
job by hiring all from the engineer that you just
mentioned to you guys, to building a staff that has
really pushed this company. You guys, I'm not mistaken, are
in thirteen states that I see right here. We're actually
fourteen fourteen fourteen. We're going to be in eighteen fourteen

(27:13):
states plus Canada Number one Gummy in Canada as well,
and then we'll be in eighteen total markets by May
of this year. I just think it's crazy because, like
your guys, products are are all over the place, and
even when you come into California, where we're at right now,
I mean, I've heard of you guys, but it's it's
it's it's everywhere. Not just like a dispensary for medical only,

(27:33):
it's adult use, recreation of the whole nine correct and both.
And I think Joe can talk to you a little
bit about like the segmentation of our product lines, and
it's designed basically to meet lots of neat states for
lots of different consumers. Yeah, we have so that that's
really thank you for the pitch. That's a big focus
that we have. Is is really kind of it's creating
products are built for specific use cases. So it starts

(27:54):
with our standard Classic Gummy, and then we have our
Quick Gummy, which is fast on set, fast offset. Is
that because it's non analogy, that's that faster than it
is it is. But we talk a lot about you know,
you hear a lot about nano. You hear fast acting.
We actually weren't the first fast acting products in the market,
but we definitely were the best where we took our time,
We spent two years researching, we came out of the
product that actually works and the markets responded to it

(28:17):
um And so you know, we have the fast acting
which also has a fast faster offset, which I like. Right,
so it's a defined period. I know when I have
a quick gummy, it's going to be a two or
three hour experience. And then you know the right really yeah,
so you actually know, really that's beautiful because it's a
water encapsulation technology that we use as opposed to an emulsion.
And so what happens is it bypasses your liver your

(28:38):
first past metabolism. Right normally for those you don't know,
when you have an edible edibles on the market are
going to give you an eleven hydroxy experience, which means
when you ingest that you're having a delta nine your body.
It's it's a fat right in your body water, it
can't absorb it, so it sends it to your liver
to get metabolized, so you can feel it when it

(28:58):
does that, your body changes it from Delta nine to
a new drug called eleven hydroxy. That's why the edibles
high is so different than when you smoke, when you decarboxylate,
when you have a pre roll, vaping, et cetera. Because
you're getting delta. Delta is going right in correct. There's
no conversion from delta into a different drug, which is
called the eleven hydroxy. That's why the edibles high is
so different. It's a totally different drug in your body,

(29:19):
and it it binds much stronger with your CB one
receptor than Delta nine does, which is why the edibles
experienced last five to six to seven eight hours, whereas
when you're smoking on a pre roll, you're basically inhaling
about that THHC. It's binding with your your CB one receptor,
but not as strong and so over the period of
you know, two or three hours, that starts to dwindle down,
and that's why you might talk again, if you will.

(29:41):
So with this with the one A quick line, we
basically with this technology, we've created now a Delta nine
effect within a gummy. So we have our classic line
which gives you the eleven hydroxy like all the other brands,
and then we also have a delta nine. If you
want to get a little bit closer to the plant,
have that which gives you the quick onset five to
fifteen minutes and then gives you the quick offset three
to four hours. That so for us and we call

(30:02):
it the happy hour gummy. And so all of our
flavors are or the acid tab, right, they're all they're
all cocktail inspired flavors. Peach pellini, strawberry margarina, lemon cello,
apple tini. We have a Colorado or California Sunrise, and
so they're all these cocktail inspired flavors because it's a
happy hour gum. Instead of going to the bar at five,
having two drinks, driving home at a thirty you know,

(30:24):
have you want a quick with the same time laps,
period and experience. You're good by eight thirty, no hangover,
you don't have that grogginess the rest of the rest
of the day. You're all good to go. So that's
just one line that we've created in addition to the classic.
And then as you will tell you, we have some
other ones to know keep going ie and for what

(30:47):
are those things for? All right, So we've got basically
four lines. We've got our Classic, which is like our
eleven hydroxy which is all edibles and that includes you
know edibles. When I say that, gummies, brownies, cookies, even tinctures,
you're getting that eleven hydroxy experience totally different high than
when you smoke. Right, So we have that classic experience.
We have are Quick, which is that Delta nine. We've

(31:09):
launched an Optimals line which is more of a minor cannabinoid. Uh.
So we have our Sleep gummy. It's a mixture of
four different cannabinoids cbn, cbg cb D th HC, a
custom Indica profile that we've basically researched with AI artificial
intelligence that's designed for sleep and then that's utilizing the
Quick technology as well. And then we have a gummy
called FIT, which is our t h c V gummy

(31:31):
minor cannabinoid as well. So does that have steroids? Genitors?
So what does that mean? Fit? What does that do?
What does have a federal? When is it? Like? Why
the fit? Like what is that gonna do? Like I
lose when I get this cast off, I'm totally out
again hard right, and God William just allows me to
even go harder. And I'm hoping that so I'm actually

(31:52):
anticipating taking more supplements for my fitness, So I'm curious
what would that do for me to start working out
again if I chose it for today? About yeah, so,
so what's interesting about fit is that's it's really a
first of its kind product in the market because it
doesn't get you high. Right, there's a trace matth TC
in there. It's mostly folks on CD. Hold on one second,
when we come back, let's talk about Fit one. What

(32:13):
time it's Cannabis Talk one. We're right back. We'll be
right back with Cannabis Talk one oh one. Welcome back

(32:33):
to Cannabis Talk one oh one. Welcome back to Cannabis
Talk one oh one. I hope you are ready, folks
for cuss Stock Festival by the People for the People, Saturday,
April nine at the Also Stadium and Events Center, located
at twelve hundred Stadium Way in Atlanto, California. One. Yes,

(32:53):
this event is twenty one and over with the valid
I D free general admission, but they do got that
v I P Player ticket option for you. For tickets
and more information, head to the website cush Stock Life
Are come out and hang out with kush Stock and
cannabis talk one on one as we're all be there
Joe and Eric from Wanner Brands and number one edible
company in North America. Before you went to Break Blue,

(33:15):
you mentioned fit, Yes, and what is in fit? And Joe,
you're about to give us a good breakdown before Eric
takes your thunder man. So it's uh, it is TCP
is a minor cannabin with its feature in this project.
I was gonna say about it is that it's it's
kind of a first of its kind because it doesn't
get you high, right, it's all through the dispensary, So

(33:35):
that's been a little bit challenge. Explain that part too,
like why why is it not going to get is
it point zero three t e C here? Why do
you say it's not gonna get you high? It's about
one milligramma, teacher, where it's actually less. That's a really
low dose a TC. So that has to be sold
then out of the dispensary because it's higher than the
point zero three but still low dose. So that's why
it's not gonna get you high. Fully get it? So
continue right and then and then the h c V

(33:57):
being the minor cannabinal with that's featured in this particular product.
Um the way that it has been formulated actually is
an appetite suppressing, It's not. It really helps the craving,
also helps with the veteran style fit of speeding in
the metabolism helping with doesn't it doesn't want it to
get you hungry, you know, in terms of speeding metabolism.
It's not speaking metabolism up. What it does is it
kind of helps to rewire some of the just gets

(34:20):
you all kinds I'm curious over here, Like it's got
a federan in it, and it's like, what if anybody's
out there send me something like ruin a good product.
It's all healthy and it's like boom all sud. Yeah,
well that would be healthy, but not a veederan. So

(34:43):
basically what it does asks it helps to it helps
to overcome the cravings essentially. And I've I've used it,
you know, quite a bit. And what what I find
for me is that when it's you know, four o'clock,
that's normally when I'm just shoveling ship my mouth right
like I'm hungry and it's not dinner time yet. And
so this actually it it just makes you not want
to do that. You just kind of like, you know,

(35:03):
I'm just not at four am right, like four four
yea is a snack time. It's like one of those
mental and what I want to at four pm? Oh god, absolutely, Man,
every trying to grab a piece of fruit at that time.
It's trying to that going. It's going pretty good. If
you see it, usuld be three undred fifty pounds. So yeah,
I was wasting. Yeah, Okay, this is a big Joe

(35:24):
grind doghouse neighborhood. They've been all over the world. Like
I'll saw you a picture of me, You'll be like,
holy ship is your last name? Actually? Good day? Yeah,
me a check and watch me cash it. Last name
is Lopez. All bullshit aside, but he does have But
you can write me a check out a joke. I
work and I'm lagal under because I have. He's a

(35:48):
really entertaining I'm a real entertainer that has bank accounts
under my real entertainment name. And then but Rock the
Rock can go cash a check under the Rock, I know,
because you can ride a check to the Rock and
I won't be writing it to the rock. Probably I
wish that that. How did you feel when you took
a Joe, did you see you say it helped that
that to our four o'clock mark. What other anecdotal responses

(36:11):
are you getting from people beside yourself at that four
o'clock market provides a little little focus, a little more
energy for a lot of folks. So it's it's new.
It's a new product. And just like with any campus product,
you put in the market and you you hear market feedback,
and you know, everyone kind of has a different response
to those cannabinus based on their interconnabinue system. Um, so
we're still learning, but it's definitely a unique product in

(36:32):
the market right now. We're pretty excited about it. And
I know that you guys are now starting to use
a lot of your marketing dollars towards like corporate social
responsibility programs. Talk a little bit about something like that
that this company that I admire that I read about
that one of brands is doing. That's and that's something
that a lot of companies don't need to do have
to do expected. But I want you guys that point

(36:54):
that out because one of brands is doing more for
the community that they don't need to do. Well, I
appreciate that, and I'm gonna I'm gonna take this one too,
because I feel super passionately about it, as is Eric.
But you know, this is this is something that our
our taglines enhance your life right, and we've translate that
to mean whether that's cannabis right, whether it's medically, whether
that's because you you know, use it for stress, relaxation, whatever,
to nance your life right. But we also look at

(37:16):
it as an expression of enhancing our communities and so
um we have really over the last several years begun
a strong push to focus on whether it's Colorado or
any other market we're in, always having a CSR component
to it, always trying to figure out what does that
community in need, what does that community community in need of,
and then also being conscious of the the larger like

(37:36):
social equity issues that we face as a cannabis community,
and trying to do our best to engage only the message,
but also our support financially. All of our employees are
on board with that, So it's a very very important
part of our overall mission as well as our company.
Are you guys doing that in all fourteen states that
you guys are involved in in Canada or we're trying.
So we've got a big four twenty event and PUSH's

(37:57):
coming up and we're gonna have a nonprofit partner in
I think just ten out of our out of our
fourteen markets we've got lined up right now for food
and what are you guys doing? What you So we
we rebranded to Forward twenty UM. That's kind of how
we're for. That's what I'm saying that like you guys

(38:19):
just compassionate, you know, and we discuss with you guys,
is very your conscious He is our conscious company. And
I'm very conscious of dealing with that because again, there's
a lot of people we sit with and it's not
and I'm not mad at that, you know, if they're
here for other purposes, I don't get upset. It doesn't
bother me. But it's nice to know that we come

(38:39):
from a very compassionate industry and that there's some good
people out there trying to create or continue that legacy,
you know, versus you know, just being a smashing grab.
There's a lot of smashing grab going on. And I'm not,
like I said, I'm not mad at it. I don't
think it's a bad thing. Go make all the money
you want, you know, but it's okay to help people
along the way and be compassionate. And we agree entirely
it comes comes from Nancy directly, Like this is she

(39:02):
seems like company, no investors, right, so this is her money.
Where does her money come from? It's bootstrapped the entirety.
What was she selling moonshine back in the day? What
don't you wh did she come from? Hot shot? Cannabis?
Hot shot? No, she was just selling cannabis back in
the day. What year was she like a she was
she wasn't consulting and then she when they talked at all,

(39:23):
basically went into cannabis, started doing you know, infused products,
settled on the gummy and then just built the business.
All of our expansion has basically been done through our
own cash flow, without any doing the rays anything like that.
So it's been grassroots, grassroots to be in the fourteen states,
Like that, does that mean you guys have to have
facilities in all fourteen locations? And how are you guys
able to do that? Yeah, we work with partners, So

(39:44):
we have different partners and in each of those markets
and in Canada as well. You guys are nine providences, right,
we are. And so you guys just use a different person,
they're a different entity, and they you guys use their license,
your license. How does that work to be in all
those different places. Yeah, we'll see that. The challenge with cannabis,
as we all know, is that it's federally legal, right,
so there's no interstate commerce. And because of that, you
basically have to have a license to work in any

(40:05):
state that you want to work in. And so we
partner with with companies and organizations that have their licenses there.
And so we were the footprintrint. Yeah, no, I mean
we can. If you just look at a map straight up,
you can start on the West coast. So just go
all the way down. You go Oregon. You've got California. Yeah, Oregon, California,
you got Arizona, you got Nevada, you've got Colorado. UM

(40:28):
will be in New Mexico very soon. Bump bump over
to the Midwest and you're looking at Oklahoma. You're looking
at Missouri, UM, and you can go a little bit
south in oatt Ohio as well. UM. We got Maryland, Florida, Massachusetts.
We'll be launching in Puerto Rico in a couple of
weeks Michigan. Yeah, so so so what that Bed said.

(40:51):
You know, um, you basically set the standard, give them
the recipe and then and margins and and create margins
or is it a licensing. It varies, And there's really
two ways to approach these market. You could you could
do your own license and build your own facility, and
some companies do that. We want the asset light route
because we have really strong s ops and so the
reason we can do this is strong stops means that

(41:12):
they can create a product that is identical to our
product in Colorado. And we leverage things like a Tirpine
mix that is thirty plus blends of terpenes that allows
us to then replicate Indicasativa or Hybrid in every market
the rim because it's the exact same blend for each
of the markets. So we have a really strong So
they're using your formula correct every time though, They's important

(41:35):
that creates the consistency across market. So if I by
one thing from Wanna in California, I'm gonna taste the
same thing in Colorado than You're gonna have the same effect.
Because for us, the effect is the most important thing.
Taste is obviously important, but cannabis is all about effect
is how does it make you feel? And that's the
question I think you stand. They're asking themselves with everything

(41:56):
that they do, and you're saying that effect is because
of the chirpine profile, the thirty interpreting profile that you've designed.
So great question, and are you guys growing the same
cannabis from no or not? Right? Because the majority of
our lines, like pretty much of all gummies, are distill
it based. Right when you're doing the extraction, you're stripping
everything away. What Wanta does differently than everybody else is

(42:17):
that we essentially went pheno hunting here in California and
we basically found strains chemo bars that we liked in
either the different classes in the Kausativa and hybrid. We
then identify them, took them to our partner that's a
California based company. They have the only three D chromatography
machine in North America. We mapped out the entire turpine
profiles of those strains that we like, and then we're
basically reintroducing those same typing profiles, not just three or

(42:39):
four or five turpines like majority of brands might be
doing we're actually doing thirty plus with the major, the minor,
and the trace tirpins in the same concentration and levels
that they are native in those actual profiles. So that's
how we're trying to basically replicate as much as we
can using a distillate product the plant and specific profiles
of of strains. Eric, you have been so grabbing my

(43:01):
attention every time you talk about wanna. I mean you're
getting Yeah, I gotta. I just want to phrase you
and applaud you because I'm looking at you and talk
and I didn't go and I feel you're both of
you guys. Yeah, don't get me wrong, you don't worry.
I don't take offense. Yeah, but Joe, I, how about this?
You ready for this? All bullshit aside, Joe, I didn't

(43:23):
expect and all because ready for the simple reason why
I expected to be this good Because I didn't have
enough research on him to see how policy was as
a person and want to get into shops LinkedIn and
all the research I fast standing online, I couldn't see
it on you, and so I kind of, Oh, who's
this guy. It's funny he's coming there. It's been with
a couple a few years. But they're standing there for
a reason obviously, right. But my point is I didn't

(43:43):
expect what you're doing, bottom line, you know, and you
know we we appreciate you guys having a song. We
appreciate everyone who's listening and watching. You know. For us,
want is really about creating and it sounds a little
bit cliche and hackney, but a symbiotic relationship and the
plan it's a magical plant, right, we all know that,
and it can do so much for us in the
plant has evolved over time as we've as a human

(44:04):
species has evolved, have evolved over time, and so we're
evolving with the plan, and the plan is helping us
with our consciousness, with our growth in the every days,
and each individual can take it and utilize it in
the way in the manner that he or she wants
and so want as a company wants to provide that,
but also recognizing that we need to be in that
symbiotic relationship with our communities, with our retailers, with our consumers,

(44:25):
and also with our environment. You know, our packaging is
sustainable packaging, it's recyclable. You'd be resistant. So we're trying
to want this Lady is a beast. Yeah, what's her name?
Nancy white Man? The Wanter brands that world's number one
edible company in North America. I'm going the world just
because you guys are killing it so hard and everything

(44:45):
that this company is doing. I love. I like how
you guys are speaking about it, the videos over there
that are showing things, which is proof of what they're
edible does compared to most other edibles. And he even says,
because if I'm not mistaken by going off the thing
I want, it's water and so double or something that
he used, it's water selluble mix that he's using in
your guys freestyling. But no, but he's pointing out how

(45:07):
most edibles don't just use that. Most edibles use other
things that create the melting effects. The oil based basically
created and he proves it by showing it in this video.
So once you can go to the website. The melting
pieces actually the peckton because we use pectins. We have
vegan gummies, right, so we don't use gelatin. We use
packed in which has a much higher temperature gas. Yeah,
I got confused on what I was hearing of hy

(45:29):
and everything else. But my point is go see that.
You guys are phenomenal representing the brand. What's next? Fourteen states,
nine colonies, it's oh, it's different countries. Now there's two countries.
It's there. What does want to want to do next
besides get you guys on talk immediate next we can
talk about let's talk about themedia, like what can we do?
So we talked about our classic, we talked about how Quick,

(45:51):
we talked about the Optimals number four that we're launching
next week, our new our new vertical called want to Spectrum.
It's going to be our solvent list line. So we're
doing a live rosin first press premium live rosin gummy
utilizing the same quake technology. So it's gonna be it's
the first and only really DEALTA nine live rosin gummy.
On the most it's a live rosin gummy. Yeah, so

(46:13):
it's not it's rosin is it inside that? It's so
you get the full spectrum flavor, all the tarpins, everything,
live rosin inside. And the same science guy who you
know we were talking about, Mike, he's been he's managed
to match flavor profiles with the strain and turpin specificity

(46:34):
of those strains, so that the flavor. It's just amazing
because you get you get to flavor of the plant,
but you also get, dude, the really good flavors to
go with it, like gummy watermelon slushy flavor and tropical
citrus flavor. Because I'm a fan of of the of
the you know, the full spectrum flavor. Sometimes sometimes you know,
I mean depending on the times. Well, there's been times

(46:55):
where I'm like, oh my god, that was a little
you know, if it's hashy, like there's a bad aftertaste,
it's not good. Right, This is like, yeah, yeah, I
can't wait to try that. That That to me is
actually I've never heard anybody do a live rosin gummy. Yeah,
they're around. There's well there's there's there's some live ros
and gummies. There's a lot of just rosin gummies, right,

(47:17):
which is a little bit different than live rosin. And
then there's not really any first press live rosin. They're
using the first press that are coming out, you know,
the partner that we have that sourcing it, they're basically
selling their live rosin, you know, for sixty bucks a
graham essentially, and that's the same rosin we're using libras
that we're using as our input, so quality, we're using
the quick technology again water encapsulated. So then again this

(47:38):
is gonna be the only delta nine. This is the
closest to the plant you can get. And what are
some of those difference though, Eric, or are you even
Joe elaborate like when you say different between live rosin
and regular rosin, what are the effects are the differences
that one may experience or the difference that you said, No,
that's different, to use your words, live rosin is different
than the rosin. What are those differences? That's a great question.

(48:01):
So for us, live rosin is basically as soon as
the plant is ready to harvest, basing your freezing it
right there. Um, what other companies will use is they
want to actually use the same buds from the same
from the same plant. They'll use some trim from other plants,
mixing it together and then create the rosin. Right, you
put it in an ice water bucket, you make the
hash separating the tric coombs, and then you're basically putting

(48:22):
it between two metal presses. He presses, that's pressing out. Well,
this is the lives it can be rosin too. The
difference between the live rosin, and the rosin is basically
the flower and which flower you're using, and if you're
using from different harvests or using from one specific strain,
if you're using buds and the nice fresh buds, or
using trim, etcetera. So we're using basically the first press

(48:43):
from just the straight buds and tricomes that are coming in,
pressing out right away and using that as the input.
It's also the wet, the wet frozen piece of that
right so you when you freeze it immediately after harvest,
that makes a difference exactly. So you're using everything from
that pole plant right there. You froze that right now,
that's the rosin because that's everything. We didn't grab something
else from something mouse. We're just using one one thing exactly.

(49:06):
And you're taking that putting it right into the bucket,
the ice bucket once it's frozen, and then you're moving
in around and you're separating the trick combs, pulling those out,
and then that ends up becoming the input for the rosin.
How many stories he isn't you know? So? We I
mean you mean across all our markets? Yeah, over three
thousand stores, are you guys? Are doing some big things,
and well they their first been to market, you know,

(49:29):
early early to market. I mean Colorado was obviously the
first um you know, and a lot of people I'm
sure didn't make that that run and not clearly this
is one of the companies. And you guys have won
many awards to right, we have h like what kind
of awards? What are some of the big acculades? So
m J biz to three years ago we won I
think it was Gummy of the Year, Edible Best Edible,

(49:49):
Nancy one another award for I don't know, want something.
We've Yeah, there's a lot of it's just miss we
just want as gummy a couple of weeks ago, so
that just got Yeah, I've seen a lot of accolades.
My point is there's like so many of you guys,
but you know the thing. The thing is too it's
not a zero sum game. And I want people in
cannabis to understand that doesn't mean that like Wanna is

(50:11):
just Wanna, and there's just Wanna. There's other brands, there's
other products. You know that everyone has an endocannabinoid system
and it's all different and so the product you and
I could take the same gummy the same dosage and
have two different effects, right, And so what works for
me may not work for him, may not work for you,
and that's okay, right, And so we want people to
understand that you just you gotta try cannabis and go
to a really good brand, try their products and see

(50:32):
what works for you and what gives you the effect
that you want. I love that transparency and honesty because
I feel like what you just said, Eric is something
that's missed, like try ours tries everybody because the realistic
point that you just said, it infects each one of
us afore differently, and we're changing. So you and your
brand may not work for me and it works for Blue.
It's so true, and nobody ever says that honesty, and

(50:53):
I love you for being. Your endocannabinoid system is not
going to be the same that it is today and
mine won't be either. So the product we may need
and what we're always evolving, we're not staying the same.
That's beautiful, man. We want to do high five with
you guys. We're gonna ask you guys five questions. Joe
you're gonna answer it first, and then we'll go to you.
Eric from Wanner Brands the number one edible company in

(51:13):
North America. So once again, Joe you'll answer it, and
then Eric you'll answer the same question right after him.
How old are you the first time you smoked cannabis
and where'd you get it from? Joe? I would have
been probably eighteen, and it was a weekend just prior
to me becoming a freshman at the University of Texas. Uh,
And I was that's right, one of my favorites. I

(51:37):
just watched that a little basketball fortunate and then the games.
I've been out to the games out there and some
of the football games pretty fun. Yeah, so freshman year
and were just summer before my freshman year of college. Yeah,
big old senior year with your buddy. No. I was,

(51:58):
you know, Russian fraternity and a bunch of attorney guys
were there, and there was and you know, I had
to I had the typical though experience, which was like
I didn't feel it. I was like my first time,
I was like, I don't, I don't know, I was there.
It was cool. The second time I did. Right, it's
the case, Eric, what about you, I'd say sixteen with
my my homies from soccer. Oh really, you played soccer?

(52:21):
Played club? Yeah? What club Santos? Where's that at a
at a Phoenix? Oh really, my son just made the PATADORUS. Okay,
I don't know if you ever heard of it. PATADORUS
out of right here in Orange County. But they have
a bunch of leagues and it's a big deal. I
guess cost me a lot of money. But come on,
club soccer. I never played. I never club thing. He
the real clubs because they didn't like take my daughter.

(52:42):
They only took my son. Number two of the high five.
What is your favorite way to use cannabis? Well, I'm
obviously gonna have to say edibles, right, and it's true.
It is true. It is true because you know it's
just you guys didn't bring any of those. Were they
supposed to travel with it? We're in California. What do

(53:03):
you need it? We just landed literally an hour ago. Yeah,
that's got roots to them. They were right here. Put
your boots on, everybody. But what we will do is
we will get you some of the live rosin gummies.
Those launch next weeks. Okay, some of those are going
to be interesting. Eric, We'll see your question favorite way
to use it besides edibles, Yeah, besides edibles. Deafinie flower

(53:27):
just like three rolls. I mean I wrote my own joints,
but yeah, I love your own. I don't know, just
just pre joint. Good question with the boys from of
Course one of brands. Craziest place you ever used or
smoked cannabis, Joe, I'm gonna Eric go first on that
Eric okay place, He's like, how crazy is he going

(53:48):
to tell us? It's probably not that crazy. Maybe on
an airplane, Yeah that's crazy. Yeah, on an airplane, on
an airplane. In the bathroom joint vypen okay, old school joy, Yeah,
the old school way. I don't even go to the bathroom.
Yeah there was in the bathroom anymore. I just hit
it right and then just bloating my m I am
don't totally blank, Like I get a blank, I get

(54:12):
the blank. I'm in the front road. Work well, and
then the best thing you do is when the stewards
walk by someone smoking back there, you just don't need
the dude you smell that. I think I'm just how
rude I would do that. Okay, they start looking at me, funny,
I just actually I'm sleeping. I just go to sleep
on him like he's going to sleep a plane? Is

(54:34):
still that a joke? No matter how many people get
a pin on a plane, it's still not a joke,
you know what I'm saying. So it's still crazy. So
no matter what, people not that crazy. Watch when you
get caught, when you're getting arrested, When you're getting arrested, Yeah,
that's when you're all filming it, Like, look at me,
I'm an idiot. Don't fly, guys, if you're out there,

(54:55):
please do not fly. It's not worth it. We're being
fun guys, Joe about you know, I mean crazy places
just you know, downtown in an alley in between two buildings,
you know, kind of just feeling like we were, you know,
doing something bad. And it was actually before you know,
it was all legal and everything. So it was a
little bit Colorado downtown Denver. Yeah, okay, yeah, yeah, I

(55:17):
did two had a good time when we were up there,
and Dever was a great We went to see wolf Pack,
Wolf pac Man manually that's when man well, yeah, we
worked with Colorado. Yeah, and we went to we went
over to the I Heart Building and we did uh
show with what was his name at the from the
rock station to the Ronning in the morning show. Guys

(55:38):
over there the morning and hang out with us. That's
pretty big. Question number three of the high five craziest
space you've ever used or smoked cannabis? Oh that was
we just did that, just did that one. I'm sorry,
that was Joe's. I'm sorry. Yeah, what is your coach? Yeah?
Thank you, Blue. I needed you to do that so
I could have edited my ounce. He said that because

(55:58):
it makes us look like I said, and that's what
we are. Question number four is what is your go
too much after you get high? I would say probably
ice cream and and anything that is a multi layered
ton of ice cream, like not just a vanilla or
chocolate like I like to have, you know, some chocolate
chunks in their little caramel bena. Err yeah, Joe, you're

(56:19):
talking away the best one good stuff. Don't let me
go to a seven eleven and see one of those
people one up like I'm high. It's like kite. Just
talk what about your Yeah, I'm gonna say, I'm from Arizona, man,
So we're Citrus Place. So we're in Arizona, Phoenix, Phoenix. Okay,

(56:39):
but yeah, fruit man oranges grapefruits. I like fruit and
you're a soccer player, goes hand in hand. You like.
Do you like spices, eat spicy food, spicy fruit, Yeah,
spicy food, spicy food, Yeah, I do. What position were
you in soccer? Arizona's got a different spicy How many goals?
The most goals you're spoke in one game? Four goals
in the game. That's by the way. It was Willie

(57:01):
b and Willy Be your radio guy. Yeah he was.
We were out there. He's been out there for years,
like twenty years doing morning radio or Yeah, we should
call him up sometime. We gotta get on our show.
We never really had him on our show. I was
only here ye speaking, and he came to the pack
and he got all kinds of can be about his
wife and kid. He was. They brought the I Heart

(57:24):
Bust out for us and stuff and they did emotions.
We gave away some EarPods at one of the local
pick something. We did some dispenses. Yeah, Rush number five
of the High five with Joe Hodas and Eric Block
from Water Brands, the number one edible company in North America.
If you guys can smoke cannabis with anyone dead or alive?
Who would it be? And why do do do? I'm

(57:51):
gonna have to say, God, I was gonna say something
really typical, like but I think he sounds like just
go for yourself. Here's the thing, guys, just like for you,
like it could be so like Pat Man could be
you know whatever, this is who who's you don't say
what's typical? Yeah's Joe's who's missing? And it could be

(58:12):
like like for me, it's my dad saying my dad
again he past world. You know, I think not a
big fan of music, So I'm gonna have to go
a musician and I'm gonna have to say I'm gonna
have to say Jeff Tweety from Wilco because I'm so random.
I don't even know who he is, Like that who changes?
He went real when he said that because he say

(58:32):
something more typical. What does he play? That's who he
wanted to hear like, well, so well. Jeff Tweety is
a guitarist and a singer for the band Wilcom start
of the I don't even know who Wilco is, so sorry,
it's kind of it's kind of the dad rock categories.
Give us a give us there's something that's big, a
little nothing. I'm not definitely not saying that's not going
to happen to have a big hit that way to

(58:53):
twenty five I got him, yeah, like, yeah, you can
you know I don't know the song? Do you know
the song too? No? I don't know, Thank you. I'm
not a fair admitted because I think, oh yeah, so
my point, how did you even get introduced to this
band that nobody knows. When I'm room and in the

(59:18):
back of my mind, I hit my conscience called Joe,
you know, telling me I need a girl who's a
Swiss for the first time in my life. I know,
and he loves See. Maybe you pick somebody we knew,
but go ahead, you don't. Let's talk about the person
so you can't educate us Jo Dave Jeff tweet but

(59:40):
started out as a being called Uncle Tupelow back in
the early nineties. And I bet and I guarantee the
dope because you're not leaving this And that's why I'm asking,
because I want to do some research and se who
they are. It's you know, it's a certain it's a
certain style of music. Like I said, it's kind of
dad rock now, which is what I call it. You know,
I like dad rock. When you said dad rock your dad,
and I like some rock, so to that rock band,

(01:00:00):
so I love it. But they started all country. They
they basically were the first my next word out of
my mouth, We're gonna say dad rock, and now I
like country as a dad and then you're saying more things.
That's gonna make me go, look at this group. And
that's why I'm asking about all countries. So a little
heavy on the guitar, a little bit less, you know,
Mumford and Son not quite as not quite as uh
instrumentally as them, but yeah, so you ready, I'm so

(01:00:24):
do you have a sound of it? Do we have
a sound of that? Something real? U? Because I'm so
curious our very own Christianess is such a great he's got,
he's got, he knows what are he's doing. How you
guys gonna listen to him? Like? What the fund is
this wrong song? What's the what's the big give us
something like? You know, I mean that's gonna be worthy

(01:00:45):
of actually, you know, letting so you know the world
doesn't think anything different. I bet Joe that I have
a good thing that Okay, who is Number five. You know, yeah, live, Yeah,
mine's not gonna sound so original. But you ask for truth,
so I'm gonna give you truth. It would be the
prophet Bob Marley. Without see, he was gonna say, Bob Marley,

(01:01:08):
he got out easy, you know. Okay. The good thing
is we never heard your guy. That's why I like
it because we never heard it. And Bob is a
a reason I can choose. Blue can choose anybody listening.
You can choose. What is your choice? Eric or why
Bob Man? I mean, he's a prophet if you listen
to his lyrics. And you know, if if you spend
any time in Jamaica, you're gonna know what a special

(01:01:30):
place it is. Small little Island. Man comes from st
Anne's white father, black mother. And you go anywhere in
the world, people are listening to Bob's music. You go anyway,
they know the lyrics, even places wherever speak English, obviously
they know the music. They feel it. There's something, I mean,
like he speaks the natural mystic, there's something in beneath
the invisible as we like. Let me ask you where
you got induced to Bob Marley music, because that's always

(01:01:51):
a spiritual time in everyone's life. If you really think
about what I just asked him, and ask yourself that question.
Every time you got introduced to Bob Marley music, it
was a spiritual moment. So where do you get introduced
Bob so introduced? The first time I heard it, obviously
would be growing up. The first time that I consciously
became aware of like the connection had would be when
I was living in Brazil. And then obviously, once you
start living in the Caribbean, funny, then you understand, like

(01:02:13):
really understand exactly what he's singing about. And the reason
why I say that is when I got introduced to
Bobba's when I was overseas as well. I was in
Wales and I was with these cats from Trinidad, and
we sang the Redemption Song together and he taught me
the Redemption song. I knew about Marley, heard about Marley,
listened to Bob Marley, never learned the Redemption Song. But
they're at this retreat in Wales, London, sitting on rocks

(01:02:36):
looking at the ocean with his guitar stringing, going, oh pirates,
Yes they Robbi so I from the merchant Ship. Yes,
you know what I'm talking about. Minutes after. So my
point is Boba's a spiritual cat. I agree one thousand

(01:02:57):
percent because when everyone says it, I don't say this
story often I go there sause none but ourselves can
free our minds. There's no energy because none of them
can't stop the time. Think about what he's saying. Then
that's current right the second. That's why he's the prophet.
He was channeling that song that we're just reminiscing too.

(01:03:20):
He's channeling. He's channeling consciousness. That's what and that's why
I say to everyone out there, did you really think
about it when you heard Bob? There's a conscious moment
in that realm of wherever you like, you do it.
And as you do that, think about these cats over
here at Wanter Brands. Is there anything we forgot to

(01:03:43):
mention Joe Eric that you guys want to throw out
there before people got to listen to Bob. No, just
thank you guys so much for sorry we relate well, No,
thank you guys for bringing all the edibles and all
the great things that we didn't try. So once again,
these are delicious. Take it from us because we've never tried.
But they are the world's number one edible company in
North America. Listen, guys, you're gonna have us back. We'll

(01:04:07):
come back, No, we do. We'd love to have you
guys back, and and um, you know we look forward
to you guys. Guys. That's what I'm ball listen because
only who like guys, so you know, people, we try
to balls and have fun. So thank you guys for
I appreciate you both. Well, there it is guys, it's
Cannabis Talk one on one. And remember this, if no
one else loves you, we do, go get some one up.
Thank you for listening to Cannabis Talk one oh one

(01:04:27):
on the I Heart Radio app, Apple podcast or wherever
you get your podcasts.