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March 29, 2024 56 mins

Today on Financial Fridays, Join Tony K as he dives into the Day in the life of the current Manager for Grammy Award Winning Hip Hop Producer, Hit-Boy & Former Vice President of A&R Strategy for Universal Music Group™, Nima Nasseri! Cannabis Talk 101, “The World’s #1 Source For Everything Cannabis”, made global history by becoming the first cannabis show to partner with iHeartMedia, on 4/20/2020. Thank you for listening & watching Cannabis Talk 101 with Christopher Wright, aka "Blue" the CEO and creator of Cannabis Talk 101 and the Cannabis Talk Network. & Joe Grande, former Co-Host on Big Boy’s Neighborhood on Power 106 FM, On-Air with Ryan Seacrest on 102.7 KIIS FM in Los Angeles and The Dog House in the Bay Area on WILD 94.9 KYLD. Toking with the Stars with Chuckie & Marty, & Financial Fridays with Tony Kassaei, The Inside Investor, on YouTube, IHeartRadio AppSpotify, & Apple Podcasts

 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
After twenty two years of being a Titan on Wall
Street and starting his own firm.

Speaker 2 (00:05):
Tony Kasai Get is walking away.

Speaker 3 (00:07):
What said the Ugly Side?

Speaker 4 (00:09):
Hooking and only Inside We'll interview insiders and other titans
of all types of industry, offering advice and sharing stories
of adversity.

Speaker 5 (00:19):
This is another episode the Inside of show.

Speaker 3 (00:22):
Welcome to Cannabis Talk one on one's Financial Fridays with
the Inside investor Tony k We're the world's number one
source for everything cannabis.

Speaker 6 (00:31):
The information provided by Financial Friday and Tony Kasai is
for general information entertainment purposes only and should not be
considered as professional financial advice. Consult with the professional for
making any financial decisions.

Speaker 2 (00:43):
Yo.

Speaker 1 (00:43):
I don't know where you are, what you're doing, or
what day of the week it is for you. But
over here at the CT one on one, iHeart Studios
and GET as Financial Fridays for us ladies and gentlemen,
I'm pumped to welcome you to a very symbolic show
number one thousand and one ah CT.

Speaker 5 (00:56):
What a what give it up?

Speaker 2 (00:59):
You got?

Speaker 1 (01:00):
As I'm your host, Tony Kane, I'm here to get
your mind right and your money game tight. Besides me
is the one and only Blue who started the game
here at Cannabis Talk one on one, You guys, give
it up. Premise is this big moment as well for us.
Feel free to leave me a financial question anytime at one.

Speaker 7 (01:14):
Eight hundred and four to twenty nineteen eighty.

Speaker 1 (01:16):
You guys can also connect with me directly on Instagram
at the Insider Investor and you can find Blue at
the number one per Riot. Now, y'all know that my
number one roll of money is that you can't be
healthy if you're not wealthy. You can't be wealthy if
you're not healthy. That's why I want to let you
know that you can still get health insurance with our
friends over at Clear excuse me, you can still get
health insurance with our friends at Rising Tide Benefits.

Speaker 7 (01:37):
You guys.

Speaker 1 (01:37):
This is a platform they've created just for CT one
on one audience. These guys are pioneered the game. Listen up, man,
it is a misconception that you cannot get health insurance still,
even though it's after January first, they will take care
of you. Reach out to them risingtidebeenefits dot com. They're
gonna give you three solutions they're going to tell you
that you either have good insurance, they're going to get
you better insurance, or they're going to provide you insurance.

(01:59):
You guys, reach out to them again at Rising Tide
Benefits dot com.

Speaker 7 (02:02):
Now you guys blue.

Speaker 1 (02:03):
When I found out that today coincidentally was going to
be the one thousand and month show and it was
going to be on Financial Fridays, I thought about all
the different celebrities everybody that you guys have have let
me have access to, and I was like, man, what
could I do and what could we bring on? And obviously,
you know, there was a lot of options, right you
guys have had thousands of people roll through here. You
guys just had your thousandth show. We had a thousand, one,

(02:24):
thousand and one, you know what I'm saying, And we
had a huge audience in the in the studio over
the weekend, and you had the Cottonmouth Kings in Towns
you went to high school with was in town and
it was an awesome experience. And through that, man, we
we we we been talking about relationship currency, and this
is something that you and I have always talked about.

(02:45):
And for those of you that didn't hear that episode.
We've always talked about if you always have friendships that
you treat like a bank, and if you give that
analogy of a bank, right, and you're constantly making withdraws
and you're constantly asking for shit and you're constantly taking.

Speaker 7 (02:58):
Pretty soon what happens at the bank.

Speaker 5 (03:01):
You go, nope, yep, he'll cut you off.

Speaker 1 (03:05):
Your check systems. You don't have any more relationship currency.
But if you have friendships and you have people in
your life that you're constantly pouring into that you're constantly
giving to the moment you need something, they're.

Speaker 5 (03:15):
There for you hours a day. Baby.

Speaker 7 (03:18):
That's it, baby.

Speaker 1 (03:18):
And that's one of the reasons I rock with you
guys here man, because we share that way. We have
that alignment now for us here. On the one thousand
and month show, as God would have it, I had
reached out to our friend that I'm about to introduce,
and I said, hey, man, I want you to come
pour into our students. You know, this guy's a heavy,
heavy hitter in LA He's something that would have provided
a lot of value to our students. And immediately no

(03:39):
questions asked. Being as busy as he said, man, I'll
be happy to roll through, right. And while he was here,
he shared a story with me. He shared a video
that we're going to show in a second, and I
played it for you while we were there. In mind, you, guys,
this man was speaking on stage for fourteen hours, thirteen
hours a day. You were tired, and we were hanging
out afterwards, and I showed you the video and I shit,
you know, he teared up. So teared up, man, And

(03:59):
I said, bro, this morning when I realized it was
the one thousand and month show, I said, what a
better way to give back to somebody that's going to
change somebody's life today and we're gonna help change a life.
And more important, when you change someone's life, the butterfly
effect takes place and you change hundreds of people's lives.

Speaker 7 (04:15):
Right.

Speaker 1 (04:16):
So what better way to bring in somebody who never
asked me for anything before other than to share a story.
And I said, man, get your butt down here. Let's
make you the one thousand a month show, and let's
make this thing pop. Yeah, So, you guys, without further ado,
I want to introduce this gentleman. You know, for a
lot of people don't know how crazy the music game
is and when you guys meet Nima and you hear
the story. Nima is the current manager for a Triple

(04:38):
Grammy award winning hip hop producer, Hit Boy. He's also
managing his father, Big Hit. He's a friend of the show.
In fact, Bit Hit came out to the studio. He
gave the first interview straight out to Cannabis Talk one
on one Blue Joe Grande, the number one source for
everything cannabis. He showed up. He represented Man. This studio
had chills. The man came out of prison with the

(04:59):
trash back full of lyrics. In fact, he brought the
trash bag with he busted it out. He played some
jams that weren't even out yet. Then they were nice
enough to invite us to the studio, which we're gonna
play a clip here in just a second for you
guys on YouTube. And Man, the three Grammys were there,
everybody was Big, Big Joe was singing, Daniels frug Franketo
was there. Everybody was there, you guys. He's worked with

(05:20):
almost every hip hop artist in the game. These guys
have so many stories. But more important than the hip
hop game and the music game, this man has an
unbelievable heart you guys put your hands together from my
friend Nima Nasa.

Speaker 8 (05:35):
Joe, Hell yeah, he did that for the best Baby Everywhere.

Speaker 5 (05:46):
Risk for the biscuit.

Speaker 9 (05:49):
Oh sorry, yeah, that's all good.

Speaker 1 (05:52):
Yeah man, you know, I U one of the I've
been very fortunate to be able to meet a lot
of really cool people through and Joe and and and
it's just there's sometimes you meet people that's not about
the flash. And when I introduced the clip that made
us come to tears, one of the things I noticed
is you're not a big name dropper.

Speaker 7 (06:09):
Usually rely on others to kind of hype it up.

Speaker 1 (06:11):
And it's not that you're dependent on it, it's just
you're so confident in your skill set.

Speaker 7 (06:15):
And during this clip, and I'm going to play.

Speaker 1 (06:17):
This here the studio audience we should be able to
see it, but for people at home, we're going to
play the clip. It's going to be about two minutes long.
But I really want you guys to watch what he does.
And he's very you know, he's coming from the heart
and what he does is he not one time does
he mention who he's working with, who he is.

Speaker 7 (06:33):
They just call him a Hollywood agent. I want to
play this an agent.

Speaker 5 (06:39):
I'm not an agent.

Speaker 10 (06:43):
Yeah yeah, I'm not an agent, but they still put it.
By the way, the guy who made this video how
I How Eisner, I believe his name is.

Speaker 2 (06:52):
He's seventy one years old.

Speaker 10 (06:54):
He pulled up on us on a Wednesday, like he
came in there with no knowledge, no information. Then he
asked all the right questions. He texted me two hours
later said send me some pictures. Signed this release. An
hour later, my mom hits me, She's like, oh my god,
I just saw you on the news.

Speaker 11 (07:09):
Yeah damn.

Speaker 10 (07:11):
I was like, what and this this guy, it was
like he dropped a mixtape. I cut it, he edited it,
he dropped it, and it was fucking so hot. It's
going stupid and I'm so grateful for that moment. I'm
so grateful for him. But I just wanted to give
it some pretext before you see it.

Speaker 7 (07:28):
So I'm gonna hit play boom check it out.

Speaker 1 (07:33):
Be tough and getting help from the various government programs
can be complicated, especially.

Speaker 5 (07:37):
With a beloved pet.

Speaker 2 (07:38):
That has been the case for this la man.

Speaker 8 (07:41):
But fox up in tell Eisner joins us Now with
the story of how he is getting help thanks to
a chance encounter.

Speaker 9 (07:46):
You'll only see this story here in Fox eleven Help.

Speaker 11 (07:48):
You know, as you both know, we get a lot
of people who reach out and tell us about stories
of people who are going out of their way to
help others in need. And when this story came along,
immediately cut our attention.

Speaker 2 (08:01):
Oh my guy, she's been extremely helpful to me in
what I'm going through.

Speaker 11 (08:06):
In me Norris Williams, his trusty friend Nadia and the
man it seems like this bff Nima.

Speaker 2 (08:11):
Nessarah, Look, I'll look out for Norris til day he died.

Speaker 11 (08:14):
So how did this unlikely relationship between a homeless man
and a Hollywood music agent come to be? Well, it
started back out November.

Speaker 10 (08:23):
He was just outside of Just Food for Dogs on
Fairfax in Santa Monica.

Speaker 11 (08:27):
A conversation about the dog led to another about how
Norris had been having Section eight housing problems since twenty fourteen,
and then it happened a friendship.

Speaker 5 (08:38):
Look come Oudia had ye.

Speaker 9 (08:40):
Look though it was a fine gift, a very nice gilt.

Speaker 11 (08:44):
The biggest gift they have been how Nima helped Norris
with motel rooms night after night, month after month, while
exploring Section eight was only to find out.

Speaker 10 (08:52):
There's just nothing available for him because of his age
and circumstance.

Speaker 11 (08:56):
He says, so far he spent about eight thousand of
his own dollars to help Norris.

Speaker 10 (09:00):
It's not about Norris, It's about every Norse out there
who's like getting turned down by the people that he
has to depend on, which is us, the government, the people.
Like you have a voucher that's expired for seven years
and nobody told you.

Speaker 2 (09:14):
I learned about it with him. I was like, what
is this and.

Speaker 7 (09:16):
That it was mutual.

Speaker 10 (09:19):
I just opened up my heart and told him how
I felt and what have you into. He's been there
at night when it's raining in La and it's cold,
and I'm thinking about him on the train with the dog.

Speaker 2 (09:29):
It just breaks my heart. So it's like, I'm sorry,
I get like.

Speaker 10 (09:34):
Really what I was thinking about it, but like it
just really does, like it breaks my heart. You know.

Speaker 11 (09:39):
At the root of the respect, I think it's pretty
much how you maintain and carry yourself.

Speaker 10 (09:44):
He's a good upstanding says and no drugs, no alcohol,
no crime, seventy one years old.

Speaker 2 (09:48):
There's no reason why he shouldn't have a place to
sleep at night. Be af asps looks like it. That
feels good.

Speaker 11 (09:57):
Got Nima's hoping to help Nora to find a place
to live for about a year and started dog training business.
If you want to help, we have information on foxla
dot com on how to do that.

Speaker 8 (10:10):
It's man, that that is, that's that's amazing. You know,
I appreciate, uh, you know you're doing that for somebody
because I literally I was in tears again. You know,
it's difficult for me because you know, I know how

(10:30):
it feels to to not have a place, and I've
slepped on floors and been in that that kind of environment,
and and then you know, to help another man, especially
that you know so well spoken.

Speaker 2 (10:42):
And is he blind, Yeah, he's half blind.

Speaker 10 (10:46):
He was blinded at the age of eleven, I think
by a family member, because that's why he got away
from his family.

Speaker 8 (10:53):
So yeah, man, that's that's just my hat goes off
to you, brother, and thank you for being just a
good person.

Speaker 10 (10:58):
He's very I just want to say, he's very educated.
He's a very smart individual. He's he doesn't drink, doesn't
do drugs, He's never touched a drop of alcohol in
his life. He's never seen the inside of a jail cell.
He's a seventy one year old blacky blackmail in America,
homeless for the past twelve years. He's never been in
a jail cell. Like, that's the type of person you're talking.

Speaker 7 (11:21):
What a big tell you?

Speaker 2 (11:22):
When you told me that, I thought big.

Speaker 10 (11:24):
Of this morning, because like, man, I've never met a
black man's never seen that.

Speaker 2 (11:29):
He's like, what he's like seventy one?

Speaker 10 (11:31):
That's crazy, you know, It's just it's really like in
the sheriffs in Santa Monica, they say, hey, he's a
good upstanding citizen. He's like he deserves to have a
place to sleep, like the same thing. That's the same thing.
When I met him, I felt that same sentiment, and
I just was like, one thing leads to another, leads
to another, and then look at us now, like I mean, shit,
you know that thing happened. Thanks thankful for GoFundMe, which

(11:52):
allowed you know, there to be a system, sure you
could raise awareness and generate revenue. And then because of that,
the GoFundMe just wants so supid. The Fox go funding
him and they're like, yo, can you just interview with Fox?
And I was like, hell yeah, yeah, I fucking pulled
up with the Norris and like, I said, that guy,
how you just saw him? The guy on the on
the thing killed it. I was like, man, you should
get a pulitzer for this shit. Yeah, you're a better

(12:13):
video guy than all the video.

Speaker 5 (12:15):
Games like bo knock him down.

Speaker 2 (12:17):
Teventy one years old, which was interesting. What's interesting? How
pulled up?

Speaker 10 (12:20):
He's seventy one years old, Norris is seventy one years old.
Hal said, where are you from?

Speaker 2 (12:26):
Norris?

Speaker 10 (12:26):
He said Texas. He house said, I'm from Texas. He
said where are you from? He said Dallas. How I said,
I'm from Dallas. Wow, he said where in Dallas? These
are the same God sent the same guy to pull
up on him to interview him. He sent the same individual,
but in white version and somebody who had a family
and had opportunity. That's a difference, the same as that person.
And by the end of the interview how I was like,

(12:46):
oh my, He's like he understood. He's like, this is
like basically me. I'm basically like, this is me without
the opportunity, without the chance by any of that, And
that's really what it is. It's like, you know, I
didn't do nothing.

Speaker 2 (12:56):
He showed up.

Speaker 10 (12:57):
He was being a hard ass by the end of it.
His fuck he was like this is like, this is like,
oh my god, you know, this is real life life
and like and that's all it is, like, And I'm
glad he was able to hes able to take that
narrative and really tell people the truth and he did
a very good job of it.

Speaker 2 (13:11):
So thank you.

Speaker 10 (13:12):
How But that's really important because people think that holmeless
people are like crackheads and this and that, and there
are there's a lot of people that are like that.
But when you see homeless person with a dog and
they're a true dog lover, that means that they love
their dog. They'll put that dog before drugs. Sure, if
somebody puts their dog before drugs, that person is a
real human being.

Speaker 5 (13:29):
Yeah, that's it.

Speaker 1 (13:30):
One of the things that you told me was, you know,
the pride that he has and that he doesn't consider
himself homeless. He told you, I just need somebody to
love me, and just somebody to kind of believe in me,
or just to hear his story.

Speaker 7 (13:42):
And that's something that you did.

Speaker 1 (13:43):
But tell tell everybody about what you told me about
how he's never slept on concrete.

Speaker 9 (13:48):
He won't.

Speaker 1 (13:49):
He doesn't consider himself homeless. He'll go sleep on the
bus for all these years, tell us a little bit
about his stories since since you met him, of what
you know about him.

Speaker 10 (13:56):
So he was he's basically you know, he left. I'll
tell us tell you like text he left from like
and everything.

Speaker 2 (14:03):
That he's told me.

Speaker 10 (14:03):
I validated it with the sheriff, with the agency with
Hope in North Hollywood. They've looked through his records and everything.
He's legit. You know, he's the real deal. So he
left his family from Texas to the age of seventeen.
One and seven are his numbers. Which is actually really
interesting that he said this is one thousand and one episode,
which is crazy. That's the reason me and North are
even connected because of the number one and the number seven.

(14:24):
Because he left the state of Texas at seventeen when
he was being abused by his family. He came out
here and he said his only dream in life was
to reach the age of seventy one. Because one in
seven are is numbers. He goes, one and seven are
my numbers, and I'm like, what one in seven of
your numbers?

Speaker 2 (14:37):
I was like, that's crazy. I was like, my phone number.

Speaker 10 (14:39):
I'm not gonna say my number, but my number only
has the numbers one and seven in it, which is crazy.
I got this number like fifteen twenty years ago. I
was like, I'm never getting rid of this number. My
number is literally my phone number is literally like go
look at my go look at my number, look at
it right now, Go look at my number on your phone.

Speaker 9 (14:54):
I'm looking.

Speaker 2 (14:55):
Let let's see how God works.

Speaker 5 (14:56):
Let me check it out.

Speaker 10 (14:57):
Let's see how the universe works, both of you and
you look at my phone number. Don't tell them my
number but numbers. You tell me the only two numbers
in my number.

Speaker 7 (15:06):
One and seven. Bro, you can't make that shit out.

Speaker 2 (15:08):
I can't make that sh up. And what is this
the one thousand and one episode?

Speaker 9 (15:12):
Come on, here we go, Here we go, one and
seven crazy.

Speaker 7 (15:20):
I didn't even know that could be that kind of
phone number.

Speaker 2 (15:22):
So exactly, so his.

Speaker 5 (15:24):
So it's everybody else here comes this number right now?

Speaker 2 (15:28):
Yeah.

Speaker 10 (15:28):
No, So basically, he said, my whole going life was
to get to the age of seventy one. And I
met him three weeks before he turned seventy one. So
I was like, I literally met him on the street
three weeks before and he basically was like, he was
a he came up. Yeah, he had a godfather that
took him in in La. The guy died. Once the
guy died, his family basically ostracized him and said, yeah,
you're not really a part of our family. So Norris

(15:50):
is like, you know, fifty something, like doesn't have anything really,
no job skills and nothing. His only skill set is
a dog trainer.

Speaker 2 (15:56):
He was a dog trainer. He trained sharp germy German shepherds.

Speaker 9 (15:58):
In the eighties.

Speaker 2 (15:59):
He ran he's a dog. He's a dog guy, you know.

Speaker 10 (16:02):
So he basically gets into a section eight house the
age of sixty and he gets basically kicked out of
the section eight house.

Speaker 7 (16:09):
And they wanted to build condos.

Speaker 10 (16:10):
Yeah, they wanted to use it for whatever. They're like, hey,
this is no longer section eight. So he was in
Section eight. He was fine, he was functioning, he was
just living his life.

Speaker 2 (16:18):
They cut him off and he said, okay, where do
I go? So I go to the shelter. He goes
to the shelter.

Speaker 10 (16:23):
He realizes that the shelter is full of crime, full
of drugs, full of all the stuff that he doesn't.
He's out his world, you know, he can't take it.
He's like, I can't take it. He's like, I'll just
get on the trains and the buses every night until
they give me my section eight back.

Speaker 2 (16:35):
And he's been doing that for twelve years. Basically, Wow, yeah,
nuts crazy.

Speaker 10 (16:38):
He's seventy one one now. He's still sitting on the
trains right now as you speak. Right now, he's walking around.
But the minute it turns nighttime, he's on the train.
He rides the trains until about one o'clock in the morning.
Then he has to walk an hour and a half
to the bus. He gets on the bus, he rides
that until they basically he can't ride it anymore. And
he just repeats that every day. And he and this
is somebody who's very conscious of his life.

Speaker 2 (16:59):
He doesn't.

Speaker 10 (17:00):
He's never slept on the concrete, he said. If you
talk to him, he says, I have respect for myself.
I'm never sleep I'm sorry. I fucking love this guy.
I need to save him. Please go to this go funny.
I'm not sleeping a night. I'm going to bed at three.

Speaker 2 (17:12):
In the morning.

Speaker 10 (17:12):
I'm waking up at six in the morning. I am
fucking going so hard. Please please please help him. That's it,
you know, yeah, mah. You know the other thing you
and I were talking about it. You know, it's one
thing when you spend money on someone, and I know
you've spent thousands of dollars setting him up in hotel rooms,
but what you were sharing with me is by fighting
for him, it's not just the money you're spending, but

(17:33):
it's time away. You know, you have a massive career,
you got massive artists that are depending on you, and
it's not your money necessarily, it's being taken away, but
it's if you don't care. Nobody else is caring for
this gentleman.

Speaker 1 (17:44):
And hearing the stories that you shared with me about
the Section eight housing, like for seven years, he'd been
going back to the same office every week and they
were telling him that it will happen any day. And
once he got involved, the guy calls NIMA and says,
hey man, this program was canceled like six years ago.
So this tea has been way on a gift that's
never gonna come.

Speaker 5 (18:02):
Didn't even tell him, didn't even.

Speaker 2 (18:03):
Tell tell them. Crazy, he didn't know.

Speaker 8 (18:05):
You know, it's interesting because I feel like you know
this is godsend obviously, right. I mean you have to
believe that that you know, you met this man for
a purpose, you know, and and your core values and
I know you have some some you know, pets, right
and and and you've shared with me, you know, previously
to today about you know, I think you lost a pet.

Speaker 2 (18:26):
Did you lose my dog died May? Yeah?

Speaker 8 (18:30):
And it was such a big deal, right because you know,
I mean that was your your your your you know,
your service dog basically kept you comfortable. And I'm sorry
to bring up that, you know, but but but I
think that you know that for me, I look at
it from the third party and go, gosh, you know,
this man really cares about his pets, loves his dog,
shared with me before I even heard the story, before

(18:50):
this story even occurred. And then now you know, you're
here helping somebody. And and I think it happened at
us food for Dogs, just food for dogs, you know,
you see them out front. And and how did that
relationship start? Where did that come from?

Speaker 2 (19:04):
With the dogs?

Speaker 5 (19:04):
Yeah, like you walked up at the at the place, like.

Speaker 7 (19:07):
How did you meet Norris? But very first minute.

Speaker 2 (19:10):
So thank you Joe Joe.

Speaker 10 (19:13):
There's a guy at Just Food for Dogs on Santa
Monica and Fairfacks and his name is Joe. I don't
want to butcher his last name. It's something a volley
or a lave. He's a very lovely guy. He runs
it there. I was upset because I send food for
dogs to rescues, like just on the monthly, Like I
just send it out just because, like deliver the ship
to them, give them twenty eight days of food.

Speaker 2 (19:33):
Because it helps the dogs.

Speaker 10 (19:34):
It keeps the dogs healthy, you know, because I learned
with my rescue dog, she was getting prescription food and
this and that, and it just wasn't making her healthier.
She got sicker and then she passed away unfortunately. But
I got my new dog and I give him that
Just Food for Dogs and he's just like trucking.

Speaker 2 (19:47):
You know, everything's good. I'm like, okay, So in humans.

Speaker 10 (19:51):
Food is the source of everything, you know, It's like
your health, everything that talks what you eat.

Speaker 2 (19:56):
You get a bag of cheetos, you could eat a
fucking fa mango. What's gonna happen to you if you
do that? Every day?

Speaker 10 (20:01):
You're eating back of cheto So these dogs are eating
bags of Cheetos all day, every day, and you just
go into a vet and they prescribe this and you
go eat it and they eat it. You don't know
what's in it, so they got to eat the natural foods.
So I just sent that shet out to rescues and
uh and they just.

Speaker 2 (20:15):
Dogs keeps calling my ass.

Speaker 10 (20:16):
They're like, oh, can you verify your card and verify
this and the address that were shipping on. I'm like,
stop calling me, like I don't know, Like, just ship
it to those rescues and just go.

Speaker 2 (20:25):
I got to get on my life.

Speaker 10 (20:26):
And so I was driving by that just feo of
dogs and they were calling me at the same time.
I was like, I'm gonna go in this just for
for dogs and let them know. So I go int
just for her dogs and I'm like I started yelling
at all of them. I'm like, stop calling.

Speaker 2 (20:36):
Me, what's going on here? Just fix this right now.
I'm never coming back here again. And I just light
them all up and then I'm walking out.

Speaker 10 (20:42):
Nords is standing right outside with his dog, and I
walk outside and I'm like, what's up?

Speaker 2 (20:46):
What do you?

Speaker 10 (20:47):
Your dog is so beautiful, had a beautiful dog, little
German shepherd puppy and he's telling me. He's like, yeah,
you know, I just I just got her from the
Long Beach shelter. He's like, you know, I just wanted
somebody to love and I wanted to feel like that
love back. And he's like and she's just my She's
my whole and this and that. I'm like, man, that's beautiful.
I'm like, where do you where do you sleep?

Speaker 9 (21:03):
This and that?

Speaker 10 (21:03):
And he's telling me just you know, on the trains,
on the buses. He has a storage space. He keeps
all the stuff in it from when he got evicted
Section eight. So he has all stuff in a storage
space on Highland.

Speaker 9 (21:12):
For seven years, twelve years, twelve years.

Speaker 10 (21:15):
Seven years has been waiting for an invalidated Section eight
for him, you know, twenty seventeen, eighteen nineteen, twenty six years. Yeah,
you know, but so basically all stuff's there. He's doing
this and I'm like, look, I didn't want to.

Speaker 2 (21:28):
I did this before.

Speaker 10 (21:30):
I helped another homeless lady with a dog out here
in Orange County and she was basically I met her
at the Amazon Fresh and and on Thanksgiving like two
years ago.

Speaker 2 (21:40):
And she's she basically, I was like, look, it was
too cold.

Speaker 10 (21:43):
I just got her hotel and eventually I ended up
keeping her in there for three months. But what happened
was she was able to clean herself up, she was
able to go to the housing authority, she was able to
knock on the doors, and she got her Section eight.
She called me, she goes, oh, I got it. I
was like, you got it. I was like, what the hell?
I thought it was gonna be like twelve. I was like,
what am I going to do? You know this isn't sustainable.
You know, So she got it, and uh, I was like, amazing,

(22:06):
it can be done. It can happen, Yeah, it can happen.
Like and she's been in there ever since I went
and saw this past things giving, She's been there for
a whole year. I'm the I'm the person on there
that if she doesn't have money, they called me so
I could pay. It's like three hundred bucks a month.

Speaker 2 (22:16):
Nothing sure.

Speaker 10 (22:17):
They never called me functions. She's a functional, happy, healthy,
the dog's happy.

Speaker 2 (22:22):
They're healthy.

Speaker 10 (22:22):
And she said, you know what, the only reason this
happened is because you gave me a chance. Because you
gave me a chance to go and take care of
my life, my business, like take what take what was
owed to me. Right then, I was like that was amazing.
And I met Norris and I'm like, oh my. Exactly
a year later exactly, I was like, man, I can't
do this again. That was such a bear emotional bear
on me, you know. But you know, I was just like, look,

(22:44):
let me get your hotel for a weekend. And then
I went back and just for her dogs and I
was like, oh, give me some dogroof for the guy outside.
And then all this happens, and I just I was
driving by it like two days ago, and I was like, man,
let me go pull in there and tell the guy
about what happened, because like, remember Norris, Remember I yelled
at everybody in here.

Speaker 2 (23:02):
Yeah, And I was like, well so and so now
we got seventeen thousand the gofund me.

Speaker 9 (23:06):
I got it.

Speaker 2 (23:06):
I'm shooting a documentary on him.

Speaker 10 (23:08):
He's about to train the weekends manager's dog, like all
kinds of like just lit.

Speaker 2 (23:13):
Everything's lit.

Speaker 10 (23:14):
He's like lit, incredible, And I'm like, bro, can you
help can just food for dogs? Help me promote this shit?
And he's like man, he's like you know, I'm the
brand ambassador for just Food for dogs and what like,
this is crazy. So it's like that's how the universe
kind of works, where it's like amazing, like and he's like,
man Norris, He's like, we love Norrise. He comes here
all the time. We always give him a few people,
but yeah, he's good. People like everybody that sent him

(23:35):
with the Sheriff's in Santa Monica. The documentary filmmaker's been
shadowing him in the sheriffs. He got them on camera.
They're like, yo, this guy is a good guy. He's like,
the problem with the system is that puts him in
the same boat as.

Speaker 2 (23:45):
Those print pal addicts. Is a thirty year old track like,
he's the same thing as a drug addict. He's the same,
Like there's no differences.

Speaker 8 (23:50):
At home, sure, but they just blanket everybody and they're
looking at everybody and saying, no, it's not the face,
you know. And it's interesting because when you say that,
like I'm not even proud to.

Speaker 9 (24:01):
Say this, but I heard somebody in the background.

Speaker 8 (24:03):
I don't know who Tony was talking because somebody was
talking to They're like, yeah, but you know, most most
people who are a crackheads or their their order the
mentally ill, and you know it's unfortunate, but it's what
it is.

Speaker 5 (24:16):
And you know, Antony's like, no, but this.

Speaker 8 (24:18):
Will this guy he vetted out like you know, like
you said, and I get it.

Speaker 5 (24:22):
You know you have to you do have.

Speaker 8 (24:23):
To be careful right if you're you know, you're approaching
somebody that that doesn't have you know, a.

Speaker 5 (24:28):
Stable you know, lightlier. But not everybody has a drug
ADSCE Canada. Talk one to them when we come back.

Speaker 9 (24:34):
More than mema right here and.

Speaker 3 (24:35):
Norris, we'll be right back with the Financial Friday five
on Cannabis Talk one on one's Financial Fridays with the
Insider Investor Tony K. Welcome back to Cannabis Talk, one
on one's Financial Fridays with the Insider Investor Tony K.

(24:57):
It's now time for the Financial Friday five.

Speaker 7 (25:00):
Guys.

Speaker 1 (25:00):
If you've ever had the misfortune getting caught up and
you need an attorney, check out my man, Freddy Sage
at the Fox Firm.

Speaker 7 (25:05):
That's with two exes.

Speaker 1 (25:07):
In fact, if I'm not mistaken, that's how we met
our current guest today on the show. Uh, he's been
he's been one of our attorneys. He's helped family of
the show, he's helped myself, he's helped a lot of
our lot of the friends of the show. And he's
somebody that works in cannabis entertainment as well as criminal defense.
If you guys need help, give him up, give him
a call over the box from that's with two exes.

(25:27):
Now we are back with Nima and the Sarah Nima
before we get to talking about the music industry, because
I also know that obviously you have a career path
that's led you to us and led you to Hear
before we even knew about Norris.

Speaker 7 (25:39):
But wanted to do a couple of things for Norris.

Speaker 1 (25:41):
First of all, obviously the Just Booths for Dogs is
somewhere where he met. I think at this point we've
given him enough exposure.

Speaker 7 (25:47):
You guys just boots for Dogs.

Speaker 1 (25:49):
If you're listening, you guys, light them up, tag them
up on Instagram, let him go. Norris needs a sponsor,
all right, and I think that's the least they could do.
I know my dog Allie loves it. We're gonna be
dropping some commercials for them. Let's gang up on him
and be like yo, give him a call hit up.
Nimajima's gonna be his Hollywood agent.

Speaker 10 (26:06):
I will take you guys to the top. Just support
the right this is, it's the right thing to do.
Just help this man. He's in front of your store
every week. As Joe on Fairfax in Santa Monica. He's
in front of the store every week. Just help him out.
I feed my dog, just biscuit. It's just for dogs.
Ali eats just for dogs. We're already supporting the business,
so you support us. Support the people who are driving

(26:28):
this business and got you to where you're at. Give
me some money, give me some awareness, give me some love,
and let's save this man.

Speaker 7 (26:33):
Let's do it.

Speaker 1 (26:34):
And I know you got some heavy hitters on on
deck right now ready to share this story. What are
some of the artists and management that you have to
tied up and willing to support the story.

Speaker 2 (26:42):
I got fucking so his first training class. So what
it is.

Speaker 10 (26:45):
What's important to know here is you're not helping a
homeless person with a donation. You're investing in a business.
It's a business opportunity. Norris is a professional dog trainer.
He's gonna be re certified already. We already looked into
it. It takes like three days. It's the most unregulated business.
It's a scam. All you dog trainers are scammers. Certifications

(27:06):
that costs nothing, and they're overcharging everybody for work that
is not even valid in the eyes of the dog
that you're training. Like, come on, like, it's ridiculous.

Speaker 2 (27:16):
It's a scam.

Speaker 10 (27:17):
They know the dog can't talk. They just say, oh, yeah,
your dog's good. Oh there's a problem. It's you, you know, Like,
but but look, Norris is a highly qualified individual who
will train your dog. We're gonna have data. We're gonna
have proof of concept. I'm gonna document it. We're gonna
know how good he is, I mean ship, We're gonna
have it. So yeah, we're gonna have case studies, and
he's gonna have a real business. We're gonna make sure

(27:38):
it's marketed correctly. We're gonna make sure it's if everything
is done by the book. People are gonna bring dogs
to him. It's gonna be affordable. That's another problem. Uh,
he's already actually interesting. You know what, I'm not even
I'm not being speculative. I forgot I already got him
a client and he's already trained the dog and the
guy loves it. The guy literally, this is Jose Jose.
He's a valet guy at a parking lot downtown. He's

(27:59):
getting out of my car and he was talking to
somebody else in the parking lot.

Speaker 2 (28:02):
Oz you know this is true.

Speaker 10 (28:03):
He's talking in the parking lot and basically this lady goes, oh,
how's your dog doing it? And he goes, oh, my
dog's crazy. And I'm just going on the car and
I'm like, you got a dog that's crazy. He's like yeah,
And I was like what is it and he's like yeah.
He's like I just rescued this dog got abandoned here
as a puppy, like a husky or something. And I'm like, yo,
I got a trainer for you. He's like, man, I
can't afford trainers. I'm like, bro, I got the right trainer. Yeah,

(28:25):
I'm conventional, but like hear me out, and so he's like, man,
tell him to pull up. It's like I call Norris.
I'm like, bro, I got you your first customer. Norris
is like amazing, Like he pulls up. This guy's got
nowhere to live, of course, Like where's he gonna go?
I told the guy just bring your dog. Norrise will
walk it around the block for you for six hours,
so train it. He does his techniques, trains the dog.
Norris does this like the guy texts me out of

(28:47):
nowhere and he's like, man, Norris is the man. He's like,
I'm definitely bringing my puppy to him all the time.
He's like, my dog is tired, he's trained everything. He's
like great, it's like boom, but sleep. And he's like
I was like, would you give me? He's like, I
give him thirty bucks?

Speaker 2 (29:00):
Cool.

Speaker 10 (29:00):
He's like, of course. I called Norse. I'm like, yo,
did you get paid? He's like, oh my god, he
gave me thirty dollars. I was like, that's a business
transaction that exists, and it's it's actually mean. It works
and it's working. It's if I connect him to the guy.
And the guy was like, oh, this guy's a crackhead.
If he didn't do ship. The guy texted me said hey,
that was incredible, thank you. I'm going to keep bringing

(29:22):
my dog to him. And I said okay.

Speaker 2 (29:23):
For me as a manager, I was like, all right,
you know what, that's a that's a business.

Speaker 1 (29:28):
Point that would have cost three hundred dollars with any
other la do the hour.

Speaker 7 (29:31):
You know what I'm saying, like literally I might go
get my license right now.

Speaker 10 (29:37):
It's like how it's how does a valet guy afford
a one hundred dollars a day or he doesn't even
make that?

Speaker 5 (29:43):
Yeah?

Speaker 7 (29:43):
You know.

Speaker 10 (29:44):
So it's like there's an entire world out there as
a market for it. Yeah, Like and think about the
guy and what happens to him. What happens to a
guy like that who can't afford a trainer and he
has a dog's out of control, he abandons it. Not
I'm saying he's going to do that. I'm just saying,
like the individual who can't.

Speaker 1 (29:57):
Sustain a butterfly effect one person, certain dogs are getting help.

Speaker 7 (30:01):
You know.

Speaker 1 (30:01):
The second thing we want to do is we want
to help really get the GoFundMe going. So the other
thing we want to offer is anybody that goes and
we're going to drop the link here for the GoFundMe,
anybody that goes there and donates one hundred dollars or more,
just tag at cannabis to talk one on one. We're
gonna reach out to you. We're going to get you
a free ticket to our next festival. All right, We're
gonna get you a ticket to our next festival that's
coming up here in August. And then finally, you know,

(30:24):
we were talking about numerology, and you know, I knew
as soon as I showed the video to Blue and
I saw the tears in his eyes. We want to
keep pushing this. We want to keep help promoting it.
And I think we have a little gift for you
and Norse that we want to We want to keep
with the numerology of it being it being CT one
on one and the thousandth and one. Now we wanted
to give you a check for man thousand and one

(30:44):
dollars one.

Speaker 8 (30:48):
We ran out of checks, but that's good as good
as gold.

Speaker 10 (30:51):
Baby, can you can you just put it in the
go fund? Yeah, and then it'll be there, Thank you
and absolutely see it. And then and that helps the
go fun, go crazy. This is fucking brilliant. Yeah, you
know we're at seventeen thousand, hour eight.

Speaker 8 (31:05):
Eighteen thousand and one crazy.

Speaker 1 (31:09):
And when you guys go, when you do go donate
just in the notes, just but cannabis talk one on
one and if you want to put your Instagram we'll
have somebody here reach out to you, and as many
people as it takes for you to hit it, we'll
get them free tickets for our festival. Therese are a couple
hundred dollars tickets minimum, and it's going to be a
massive festival. It's going to be the second, third, fourth
festival we've done. Yeah, and it's going to be exciting.
It's gonna be the major artists coming up. It's going

(31:30):
to be lit. We can't really talk much more about it,
but but we do want to do as much as
we can man. And then we also have a little
swag bag there for Norris as well, where you can
bot some cannabis here. Yeah, we got some hoodies, we
got our brain jackets for him, so we really want
to do that for him, man. And I appreciate how
quickly the staff here. You know, we usually don't show

(31:51):
shoot shows on Fridays. You know, most people don't know,
but we shoot my show on Thursdays. But as soon
as the staff heard the story, they all jumped and uh.

Speaker 8 (31:58):
People came in sick today showed up.

Speaker 1 (32:01):
He literally loaded up on Suda, Faed and n quolla.
So I appreciate everybody to pull together and make the
story popp You guys are gonna make magic happen.

Speaker 10 (32:08):
You guys just inspired me. Any business that wants to
donate the Norrises go fund me. He will rock your gear.

Speaker 2 (32:15):
He will wear it all night, all day. It's free advertising.

Speaker 9 (32:18):
Yeah, buying.

Speaker 10 (32:19):
You're not donating the Norse. You're buying an advertising campaigns.
Instead of putting fifty thousand into out a home into billboards.
That's where you can put one thousand and one dollars
and Norse will rock your ship. I'll make them wear
it for the next three months.

Speaker 5 (32:30):
Yeah.

Speaker 2 (32:30):
Free advertising.

Speaker 7 (32:31):
Yeah, yeah, there you go.

Speaker 8 (32:32):
You know I love that, You know you tied it
into something that's meaningful for him because it does it
just adds more value and to somebody that needs that support.
You're doing something for, you know, not only yourself because
that essentially makes yourself feel better, it gives you more
good energy, but you're doing it for someone that's in
need and a pet that's a need.

Speaker 5 (32:51):
Guys.

Speaker 8 (32:51):
So if you do have that opportunity, make sure you
go fund me. Do you have the actual go fundme?
You know what it is.

Speaker 2 (32:56):
We have the link right you just google Norse andn audio.

Speaker 5 (33:00):
Okay, cool, Yeah, check out Norris and Nadia. You'll find them.

Speaker 8 (33:03):
And then also you can click the link in on
any of other stuff you're watching from us and we'll
make sure we get it.

Speaker 10 (33:07):
And I just want to say, right now, there's seventeen thousand,
so like this should happen, So eighteen.

Speaker 2 (33:14):
What's happening so fast?

Speaker 10 (33:15):
It's all like a matter of like seven days, ten days,
Like I haven't even had a chance to even look
for a place for him, which I'm just now like, hey, please, somebody,
anybody who's got housing assistance things like that, because really
it's about there's enough money in there to get him
that place for a year.

Speaker 2 (33:29):
But it's like the more money that can go in there.

Speaker 10 (33:31):
The more secure he is, the more secure the situation is,
the more secure it is where I'm not like scrambling
I fegear, which that's not gonna happen. I know I
already have a proof of concept, there's already a business there,
so it's already like I just need him in a roof.

Speaker 2 (33:42):
Everybody was like, can you come tram it on?

Speaker 10 (33:43):
I'm like, let's get him in the roof, cleans up,
and then get the certifications done.

Speaker 2 (33:48):
Right, it's gonna be amazing and he'll never rely.

Speaker 10 (33:50):
On section eight again. You know what if we can
get that thing the two hundred thousand thousand, great, that's
his money.

Speaker 2 (33:55):
Yeah, it's like the only.

Speaker 10 (33:57):
Thing I don't know is how he is with money
and budgeting, which I don't think he's very good at,
which is why.

Speaker 2 (34:01):
Yeah, the reason why he might be where he is
that well, you're gonna help us, Okay, Well that's why.

Speaker 7 (34:04):
Well that's what financial Fridays is for.

Speaker 5 (34:06):
Yeah.

Speaker 1 (34:07):
You know the other thing I'd like to do is,
you know, once you hit that goal of twenty five thousand,
I think to help when somebody has gone through as
much shit as he's gone through. You know, we've all
gone through shit, and your confidence gets broken, right, Yeah,
And I think it would be really nice once you
kind of gets him to that point, you get him
back in a hotel and he gets that confidence.

Speaker 7 (34:23):
Let's bring him in the dog back to the show.

Speaker 1 (34:25):
Let's let's really celebrate him, pick him up and we
all have our dog Madre and you know, I'd love
to do a little dog training session. We'll do a
top up the dog training where everybody brings their dog
brings in a hundred bucks and he trains them in
a group setting. We can turn that into a monthly thing.
I mean, you've got a lot of creative minds here.

Speaker 9 (34:40):
Man.

Speaker 7 (34:40):
We would love to put it together. And it's you
said something on the news program that also really touched
when he said, it's not about the Norse, it's about
all the horses out there.

Speaker 1 (34:49):
And hopefully by setting this example we inspire other people
and not just look.

Speaker 2 (34:52):
At these dudes.

Speaker 7 (34:53):
I mean, like you said, some of them are bad people.
Some of them our fat gets in my metro illness.

Speaker 1 (34:58):
But you get these people like the other ladies shared
with music and touch, these are just human beings that
have had a tough break.

Speaker 7 (35:03):
They just need somebody to hug them. So that for
that reason, man, we're on board. Whatever we can do
to help us, we're on board.

Speaker 1 (35:09):
We're going to take a break and when we come back,
I do want to take some time.

Speaker 7 (35:12):
From my man Nimes.

Speaker 1 (35:13):
We're into you about the music industry, because as passionate
as he is about about changing people's lives, he's also
really passionate about giving artists people a new way to
fucking manage their own music. Manage their own careers. That's
a complete game changer. We'll be back here on Financial
Fridays on CT one on one.

Speaker 5 (35:30):
That's a lot.

Speaker 3 (35:31):
We'll be right back with more Financial Fridays with the
Inside Investor Tony Ka. Make sure you follow Tony at
the Insider Investor. Welcome back to Cannabis Talk one on
one's Financial Fridays with the Inside Investor Tony Ka. Make

(35:53):
sure you like, follow and subscribe to the show.

Speaker 1 (35:55):
Now you guys, Master Mentor's Live is coming to a
city near you. You've been hearing me talk about it
for several months now, and this past weekend we had
about one hundred of our students coming to the studio
to catch a special out of as Up with Blue
and Joe Grandi, the number one source for everything cannabis,
with the Cotton Mouths Kings as a special guest.

Speaker 7 (36:12):
In fact, who else was in studio that day?

Speaker 9 (36:14):
Blue?

Speaker 7 (36:15):
And Yeah, there you roll there with your fat.

Speaker 10 (36:19):
Actually I was here because I was My parents lived
about twenty minutes from here, and it was a Sunday
and I was like, yo, if you texted me, You're like, yo.

Speaker 2 (36:26):
You want to pull up. I didn't know what it
was sure, and I was like, I brought my dad
was their dog. And I was like, yeah, let me
get pull up there and see what's going on. Say whatever,
you guys, go get some weed. So I was trying
to smoke something and I was like I walk in.
There's all these people around, and they're like, what is
going on here? Put them into the bus roads and
I talked to one girl here and she starts talking to me.
She was like, yeah, you know, I uh, you know, I.

Speaker 10 (36:46):
One miss And I wanted shot to answer you went
to the same university as me. I was like, oh,
you went to George Mason. I was like yeah, crazy,
Like what a coincidence, you know? And I just started
to ask your questions.

Speaker 2 (36:54):
I like, what are you doing here?

Speaker 10 (36:55):
She started telling about her life and what she's trying
to achieve as a business, and I was like, man,
this is really dope. Is actually really dope that this
thing is really incredible because I witnessed it.

Speaker 2 (37:03):
I was here for like an hour.

Speaker 10 (37:05):
Literally, people are coming in here and these guys are
giving them all the sauce, like all the sat like everything,
like the sauce of everything. How to make the business structure,
how to do things this, how do you set yourself
up right? And that's just like exactly what we're talking
about where it's like, yo, what is it about the
structure of music and the business and the deals.

Speaker 2 (37:21):
It's the same thing.

Speaker 10 (37:21):
It's like what you're doing is you're like, hey, you
want to get in the space, then come over here
and we'll get you right and then set you up
for life, which is the best thing. It's like with Norse,
I'm trying to get Norse the fucking dog training business
the same thing.

Speaker 2 (37:32):
I'm not just getting the money to get a house. No,
I'm teaching them the same thing.

Speaker 10 (37:37):
So master mentally, yeah, I actually actually was here. That
shit's dope.

Speaker 2 (37:41):
I believe in it. I saw it, I witnessed it.
I got market research.

Speaker 1 (37:44):
You heard it there Master Mentor's Life, check it out.
Master Mentorslive dot Com has come into the city near you.
We are now back here with Nima and that city.
He just went over everything we've been talking about helping
Norris and by the way, the GoFundMe, if you just
go to search them, go fund me, put in Nima
and Norris and RS they'll pop right up. We'll also
have the links on all our socials and in fact,
I know myself blew Joe Grande, the whole team is

(38:06):
going to start posting.

Speaker 7 (38:08):
Nima and Nadia nor Norris.

Speaker 8 (38:11):
I'm sorry you said Nima. Yeah yeah, you said Mema
and Norris and Nadia as his dog's name. Yes, Norris
and Nadia, guys, thank you, good cat. They drop those
links in guys.

Speaker 1 (38:23):
So so now before we leave, man, I really want
to tap into this, and we could do a whole
show on this. In fact that we need too. Yeah, man,
because you know you're on some ship. You're you know,
you got you got some of the biggest artists right now.
You know, I know from the time that hip boy
left the studio here he gained you know, he got
in the studio with the game and in four days
they dropped Paisley Dreams.

Speaker 7 (38:43):
That thing shot up the charts.

Speaker 1 (38:45):
He's been everywhere I look, you know, I hear him
doing ship with I mean, you named the artists.

Speaker 8 (38:50):
Every bird was hot, everybody Snoop, We heard the Snoop record,
We heard multiple records. And also in addition to that,
obviously you know hit boy. You know you guys have
you know right now you're nominated for Grammy.

Speaker 2 (39:02):
We're nominated for a Producer of the Year.

Speaker 5 (39:04):
Producer of the Year.

Speaker 7 (39:05):
That would have been as fourth or fifth.

Speaker 10 (39:07):
That was well last he has three Grammys already and
then I think over twelve or thirteen nominations.

Speaker 7 (39:13):
Wow, so yeah, he just just keeps going.

Speaker 5 (39:16):
Yeah. Well, he's got a great team.

Speaker 10 (39:19):
You know, he's like he's probably the singular most talented
individual I've ever met, Like just from like he's that dude.
You know, it's like, okay when you get in the
room with him, like he knows exactly what to do.
He's like a map, Like look at him. He could
go from Beyonce Texas Hold Him to NAS to.

Speaker 8 (39:35):
You know which Beyonce Texas Hold Him? Right now is
all over the church, number one, number one on radio
as we speak, right, I mean I woke up this
morning and I literally saw it on the news and
I didn't even know, Like, you know.

Speaker 2 (39:46):
Let's be real. What day is it today?

Speaker 10 (39:48):
March twenty nine, March twenty ninth, March twenty what day
is March twenty ninth? Let's talk about him boys year
right now, right, let's just do the numbers. Paisley Dreams
January first, Boom Boom. That that thing game and big
hit Boom started every year with that Jenny First.

Speaker 2 (40:05):
It was up on Jenny First, What do we follow?

Speaker 10 (40:08):
We followed with the Russell and hit Boy Boom went Crazy,
pumped out on even When Nuts. We did hit Boy
in Alchemists that ep went Crazy. We just dropped the
Blue Bucks and Hip Boy album Last When This Week
featuring Whiskalifa, Tie Dollar, Two Chains, Don Kennedy like She's
Going Killed. He also produced Beyonce Texas Hold Him, did

(40:28):
the country album He's on It Yeah, did Usher Bop
off his album that dropped super Bowl Weekend. Did j
Lo's single they dropped this year, the one featuring Lotto.
So if he stopped today, it would have been a
good year.

Speaker 2 (40:41):
It's only March.

Speaker 7 (40:46):
Those are probably just the things you remember. He's doing
a lot of other ship in.

Speaker 10 (40:49):
There that there's a lot of things that we're doing
which haven't even hit the pavement yet, and those things
that are about to hit the pavement, and like it's
just that's the game. The game is about work, work, work, work,
and just do what you do what's true to you
as an artist, Like do what's authentic to you and
just that's it. Like it's not about like cloud, it's

(41:09):
not about this, not about that. It's about just make
sure that you fuck with and that's it and just
give it to the world and keep it moving, you know,
and and people things come around, you know, like.

Speaker 8 (41:18):
You know what you know, I know you you you
told me a story off air, you know about you know,
working with Universal and then branching out and creating your
own your own identity, your own brand with your teams.
And you know what drives you though, you know, because
I mean truthfully, you know, respectfully, like you know, I
I'm I'm honored to be here with you, you know,
because I've been part part of the music industry and

(41:41):
I know how difficult it is out there for that
youngster coming up and trying it. But what drives you know,
Nima to be that great with you, that great team
you know you have to be because I know what
it is too to be an artist and sit here
and but it ain't I ain't nothing without my team, yeah,
you know, And so every one of my team players
have something in there in the line that drives down
the field in the way I kind of would look

(42:02):
at that as you know, imagine a quarterback on the
field against the football team, but his lineman ain't there,
his running backs ain't there, and it's just him and
he's like hike and they're all coming at him. It
doesn't work by yourself. You can't play ball against the
rest of the world. Yeah, you know what drives you
though to be part of that winning team because you
guys are the number one team right now?

Speaker 2 (42:22):
Shit, you know I mean that.

Speaker 7 (42:24):
Look, that's true, absolutely true.

Speaker 2 (42:26):
I think that there's like, of course there's people.

Speaker 10 (42:28):
We're not chasing the charts I'm saying so say being
saying you're the number one team.

Speaker 2 (42:33):
Is very subjective. It's when it comes to art.

Speaker 10 (42:36):
But I think when it comes to the business of music,
I think that there's undefinite there's there's just no doubt
that like because you know, I talk. I have a
lot of friends that our manager's label people, executives, you know,
artists like everything, and and I'm always trying to understand
how his business is working, Like how are you, how
are you How are you reacting to the current state
of the music industry. What moves are you making that

(42:57):
are going to help you in the next two to
three years, like, what are you doing that I could
learn from?

Speaker 2 (43:01):
What am I doing that you could learn from?

Speaker 10 (43:03):
And that's the conversation always, like every single person, every
single person, every single minute of every single day, it's like,
how are you handling the transitions? How are you handling
what's changing? What are you seeing that's working, What are
you seeing that's not working? Like things like that, And
that's the only way we can.

Speaker 2 (43:16):
Get better and better and better.

Speaker 10 (43:17):
So from those conversations I've definitively come to the conclusion
that as a business we are just dialed in to
the point where we're protecting the artist rights, we're protecting
the IP, we're building ips, and we're owning it.

Speaker 2 (43:30):
We're not giving it to universal.

Speaker 10 (43:32):
We're not giving to something you're not giving to one,
and we're not giving to anybody. Hip Boy ultimately owns
what hip Boy is making, you know, unless, of course,
when you produce for other artists there's other business structures.
But at the core of it, we have to look
at product and we say, hey, are we making this
product so we can give it to the system that
doesn't serve you same way The system doesn't serve norse
same way the system doesn't serve his dad in this
prison system, same way the music system doesn't serve hit Boy.

(43:55):
He's been locked in a bad deal on publishing for
over signed out at age eighteen, he's stuck in deal
today that he signed an eighteen and a music game
that's completely different than I was at eighteen.

Speaker 2 (44:04):
So like that doesn't serve you. It doesn't serve you.
It doesn't serve you to have a.

Speaker 10 (44:08):
Contract that reflects a world that existed when he was eighteen,
in a world that exists while he's you know, thirty whatever,
you know, But.

Speaker 1 (44:16):
Can you break that down a little bit? You know
it being financial fridays, I love these little nuggets. Nobody
else will be able to hear from any other artists, right.
You got artists listening at home right now, up in
the cooming artists and all they want to do is
what sign a record deal?

Speaker 11 (44:28):
You know?

Speaker 7 (44:28):
That's the magic?

Speaker 1 (44:29):
Oh, I signed this record deal and the way you
just broke it down for me in the back.

Speaker 7 (44:32):
And I don't have a music background.

Speaker 1 (44:34):
I've managed money for some big named artists, but I
never understood I wasn't involved in music management side of it. Right,
And when you broke down the fundamentals. I mean, these
guys are getting peanuts when they're locked into that system.
And you've now done something with Big Hit, which is
obviously hit Boy's dad, right, he was locked up for
over a decade. He gets out, and you've literally now

(44:55):
changed the game in the music industry.

Speaker 7 (44:56):
I mean that. I don't think that's hyperbole to say
it correct.

Speaker 10 (45:00):
I wouldn't say it's changing the game because what we're
all we're doing is just the basics. It's just the basics.
You're just putting out music. If there's nothing else, there's
no label, well there's no label. What you're doing is
you're doing. You're putting out music the minute you get yeah,
the minute you get a label. What that does in
twenty twenty four is it slows you down. It's just
that's all it is, like the system, the label system.

(45:20):
All due respect, like I come from, I was in
that world. I've been working with those people and everything,
but it's just as a partnership right now, in twenty
twenty four, when you do anything, you have to look
at the partner.

Speaker 2 (45:31):
And say what is the value? Ad right, whether.

Speaker 10 (45:33):
I'm giving twenty percent, fifty percent, eighty five percent, what's
the value add? And if I gave a label eighty
five percent of my royalties in twenty eleven or two
thousand and one, right, that was a value add because
you know what, I'm gonna take fifteen percent, sixty percent,
eat that shit. But I need them because they're gonna
put my shit in Tower Records, my shitt in Virgin,
put my shirt radio. They can put three, four or

(45:54):
five million dollars into me. Now what's the value add?
You need the Virgin, No, it doesn't exist. You need
Tu Records, know it doesn't exist. Do you need radio potentially?
I mean there's a point where the radio and you're
going to radio.

Speaker 8 (46:07):
There's a lot of people not on radio right now,
Tech nine. I mean, you know, so there's many artists
out today, many artists that don't have radio, that just
print everything.

Speaker 2 (46:17):
So we're in a different world right now.

Speaker 10 (46:19):
And what you have to do is the artist is
you have to say, Okay, who am I going to
partner with that's going to be a value add for me?
Like what are they going to bring even if even
if it's just a distribution company, sure and they're taking
twenty percent, what is the value add? Because if they're
not doing zero, that's twenty percent you're losing that. You
could give that twenty percent to a TikTok. This is
somebody that can help bring more visibility to your product

(46:40):
at the end of the day. So now we're in
a value add game. That's the difference. That's all it is.
Like right now in twenty twenty four March twenty ninth,
everything you do in music should be like if I
partner with Empire, if I partner with Universal, which these
are all great partners, by the way, Like we have
a deal with Empire.

Speaker 2 (46:54):
We do work with everybody, by the way.

Speaker 10 (46:55):
But you have to understand what works for you and
at the core of it, protection ownership of your product
is what matters, because that's going to.

Speaker 8 (47:03):
Like you know, you know, I'll tell you what the way,
I see what you just said, and I think it.

Speaker 5 (47:08):
You know, they're there.

Speaker 8 (47:09):
I would look at it as you know, digesting what
you said and thinking about Like if you go to
Universal right and you're you're ready to sign a deal,
it's because you've already made yourself. Like Universal nowadays isn't
going to just go man, we like you come on,
like you've had to already made yourself by treating such
a buzz that you're there, and I think for maybe

(47:30):
a new artist it might be a great stepping stone
for them. But be conscious because you don't want to
be eighteen and then be, you know, fifty and sitting
here saying I'm still owned by this label, right, because
you know, some of them might not understand the infrastructure
so that there's value in in somebody learning. But at
the same time, you know, if you can build that
team and you get the right mentoring and someone shows

(47:51):
you that that direction, you know you can quite frankly
build it yourself as well. And I think some of
the best are doing it now. Yeah, you know, And
it's it's like I said, it's an honor to be
with you guys, and be able to work with you
and and and just even the things that you you know,
teach our team here about socials and clips and things
that you know makes us better. You know, That's what
it's about, right, finding the right people around you, because

(48:13):
once you have that right tribe of people that are
moving again, you flow, You just flow.

Speaker 1 (48:18):
A name, you know, going back to that analogy of
hip Hooy was eighteen. He's still in a deal that
he can't get out of it. Is there is there
a linked the time of that contract? Is that confidential?
Is that something that I.

Speaker 10 (48:27):
Mean he's he's talked about it is public. I mean
he's vocally spoken about this many times. Uh, he just
has a deal that was structured for a world that
you know was driven by CDs.

Speaker 2 (48:37):
You know, it's like everything was quantified by.

Speaker 7 (48:38):
That was with Kanye's label or Kanye was involved.

Speaker 10 (48:41):
No, this is with the This is not with the labels,
with the publishing, with Universal Publishing Group, which is a publisher.

Speaker 5 (48:46):
You know, has he sent a literature asked for the release?

Speaker 9 (48:49):
Well, yeah, no, it's it's getting worked out.

Speaker 2 (48:51):
It's okay.

Speaker 10 (48:51):
I'm just saying, like the historically, the problem is when
you sign a deal at eighteen, those deals are designed
to screw you for, like you said, as long as
they can possibly do it for, you know, and just
that's all it is. Like, Hey, Universal, my Universe is
incredible company. I'm not saying these are bad companies. Sure,
we're partners with them, like we I'm partners with it
even though we're independent. I want to make it clear,

(49:14):
even though we're independent, we have very good partners whether
it's Foundation Media, Thank You, Blue Books and Hip Boy
Out Now, whether it's Empire, Hip Boy and Alchemist fucking yeah,
whether it's Barrack Street, Noah, shir My Dog Music, Soul Child.
So for John one to two all Grammy nominated projects,
by the way, all huge Rock, Arrack Street, and Verick
Street is the subsidiario of def jam like they're not

(49:35):
even though they're with Universe.

Speaker 2 (49:36):
I'm just saying, all that's back to my point.

Speaker 10 (49:39):
Just understand the dynamics of the deal you're making with
somebody that's it like, understand the partnership.

Speaker 2 (49:44):
Understand whether it's a.

Speaker 5 (49:44):
Value add Yeah.

Speaker 1 (49:45):
And in that scenario, Hip Boy was so talented. I
mean I remember when he does those tracks with Kanye
back in the day that everybody could just recognize the talent.
I remember some big names. I kind of saying, this
is one of the most powerful producers I've ever worked with.

Speaker 7 (49:56):
And he was eighteen.

Speaker 1 (49:57):
So that that story that you're telling, some it's may
need that help, that that value add, that little bit
of coin in their pockets. But he was talented enough
in hindsight that he didn't really need anybody, right, he
could have kind of done it on his own or
do you think in hindsight is still did he did
he start label?

Speaker 10 (50:14):
No, because he's a producer, you know, the producers like
if he should speak on it, but he basically he
met another producer, polo, you know, and then they connected
and they built a relationship. But in hindsight, look, everything
happens for a reason. You can't sit there and go, oh,
you know, like you know, everything is the path, you know,
and you get to where you're at. But the important

(50:35):
thing is being aware of it and just not you know,
fool me once. The problem is the artist keep getting
because you just get that. The carrot is always dangled
in front of you. Oh this manager is amazing, or
this company is amazed. Oh this person is doing It's like, no,
it's not. That's what it's about. It's about is this

(50:57):
the right fit for you?

Speaker 7 (50:58):
You know?

Speaker 10 (50:58):
Does this person serve you? Does does this relationship add value?

Speaker 2 (51:02):
You know? And that's what it is. And when you
have that type of dynamic, whether.

Speaker 10 (51:06):
It's your publicist, agent, publisher, label, whatever, it doesn't matter, video,
fucking it doesn't matter what is. You just have to
have a good dynamic. Everybody you're working with and they
got to add value. And like when we put our
first we did. It's funny somebody tweeted, somebody tweeted and
Hip Boy retweeted it and they said Surfer Dround one.
So of all the albums we put out like in

(51:26):
the past twelve months, is a Surfer Drown one that
was a jump off. Actually we did with Veraic Street.
Surfer Dround one came out March something twenty six. I
gotta look it up, twenty twenty three. So in twelve months,
everything that we just it's been in twelve months, just
a month.

Speaker 2 (51:41):
Big Hit hasn't even been out for a full year.
He came out in May. He's already had the hell
of a run, you know.

Speaker 10 (51:47):
He's already been going like he's he's already been on
Grammy nominated projects, a super Bowl, he's everywhere. Yeah, he's
like he been out a full year. So these things
can happen like very quickly. And of course, like hip
Boy is a beast, you know. So it's like he
can and he can drive culture, he can drive momental,
he can do his thing, can do whatever you don't
want to do because he's just at that level. You
know that doesn't mean that some kids starting off in

(52:08):
their basement can't do the same exact. It's like if
you got the talent and you got the ability, like
it's all in your hands.

Speaker 7 (52:15):
Before I let you go.

Speaker 1 (52:16):
You know, I feel like without putting you on the spot,
but I know it's all over the news right now,
and who better to ask what's your thoughts on this
p didy thing?

Speaker 7 (52:22):
And you know, you know where's my cameras right now?

Speaker 5 (52:25):
When you do it? Did he do it? Didn't do it?
Did you see this ship?

Speaker 1 (52:30):
Did he did he? I mean, did you do it? Everywhere?
I think everybody had a gun instinct about him. He's
you know, he's a little crazy. But but give me
the inside scoop. Maybe give me an inside of scoop
if you can without getting in trouble.

Speaker 4 (52:43):
I mean, I don't I don't know did he do it?
All I can say is when the Feds are on
you something ship, know, just when they're on you, pay attention.

Speaker 10 (52:54):
No matter what you did or what you didn't do.
When they have an idea of what they want, well.

Speaker 5 (52:59):
Statistically they have yea once once you've been in diet.

Speaker 7 (53:04):
It it's.

Speaker 2 (53:06):
Something like that they're very intentional.

Speaker 10 (53:09):
You know, they're very it's everything that they were working
on it for years, like nothing happens, but you know
it's like this is all like so I'm sure this
is and and.

Speaker 5 (53:15):
You know, like there may be some truth to it.

Speaker 10 (53:18):
Well, well I'm just gonna say this. You might not this,
This might be just the beginning reality Like who knows
who else is?

Speaker 1 (53:26):
Yeah, this might and I think that's unfortunately people look,
you know, the tanks, the freaking fire. I'ms like, dude,
that was a heavy show of force. That's intentional. You know,
they're they're putting the word out there like hey, you
funk around.

Speaker 10 (53:36):
You find out they love they love artists are great
to come after this like Lauren Hill for taxes, like
they always come off with the artists because you get
the most type of look at Ti Diddy right now,
crazy like there's nothing bigger.

Speaker 2 (53:46):
This is the biggest.

Speaker 10 (53:47):
Story, Like this is great, Like they love it all.
I wish I wish I was a fed I wish
I was in that office.

Speaker 2 (53:53):
It would be a party. We'd be having the best
time because you know.

Speaker 10 (53:56):
They've been they've been doing they've been they've probably been
in as parties, like just haveing a great time. Everyone's
having a good time because you know, I've been around
those parties like there's you wouldn't It's all a good time.
People are just having fun. It's just the music industry,
music industry, same thing as a movie films. Everything is
just regular. You're not seeing anything like that. But they're
they're coming and they're taking notes, you know what it is,

(54:16):
and it's just like that's how they move. There's very
calculated and when they drop, they drop. It's like dropping
the mixtape, you know, like they drop the mixtape and now.

Speaker 2 (54:26):
They're like the.

Speaker 10 (54:26):
Best rolls, the are Vultures killing it, the Metro Rollouts
killing it, and this didty roll out.

Speaker 9 (54:33):
Filling Well.

Speaker 7 (54:33):
I appreciate you answering that.

Speaker 1 (54:35):
I know it's not a question to answer these days
before we leave, Man, is there anything else you want
to add? Obviously we got Norris we're going to be
pushing out to go fund me. Is there any projects,
any Instagrams, anything else that we can do to help
support you or any projects?

Speaker 2 (54:46):
I mean ship you know, like follow hit Boy. He's
the fucking goat.

Speaker 10 (54:50):
Like if you don't know, just go on Wikipedia and
just look at it, and I promise you there's something
in there that he's created that has resonated.

Speaker 2 (54:58):
In your life at some point. That's it, like he
is that one.

Speaker 10 (55:02):
And then please, like you could hit me on ig, like,
don't do it, Like, just just be aware of the
deals you signed. That's it. To be aware of what
you signed. Is as simple as that, Like does this
service you correctly?

Speaker 7 (55:14):
Like?

Speaker 2 (55:14):
And the bag is not the bag?

Speaker 10 (55:15):
Don't trust me that that advance they give you, it's
half of it's going to taxes, Yeah, a.

Speaker 2 (55:21):
Little bit, it's going to commission a lot of it's
going to commission this that this night and many left
nothing and that's why we.

Speaker 5 (55:26):
Got to offer get some education first.

Speaker 1 (55:29):
Well you heard it here, ladies and gentlemen on financial Fridays,
you've got the expert of all time when it comes
to to me, you are the music management growth your
now brother man and listen, Man, I wanted to just
thank you guys because at this you know, a thousand
and onnth show, we got an amazing staff and showed
up today for name. More importantly, Man, I wanted to
take a moment and thank you Joe for all that
you've done to help me get to this point. Man

(55:49):
on the service, it's been a I think we've hit
fifty plus episodes ourselves here for them on my show,
and I couldn't have done it with value.

Speaker 7 (55:56):
I appreciate the opportunity to meet amazing.

Speaker 1 (55:58):
If you like Kima and a Force doctor you guys,
thank you for listening to Financial Fridays here on iHeartRadio
Sat one on one. I'm Tony k and you can
always find me on Instagram at the Insider Investor. Remember
to keep that wallets height, keep your mind right. I'm
going to see you next Friday on Financial five.

Speaker 3 (56:12):
That's thank you for listening to Financial Fridays with the
Insider Investor. Tony Kay on Cannabis Talk one oh one,
the world's number one source for everything cannabis
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