April 3, 2023 • 37 mins
Chiquis welcomes Latin Grammy-nominated rapper Snow Tha Product for a candid conversation about her life, career and everything in between. Snow opens up about the challenges of being a Mexican-American queer rapper, embracing her Latin roots and why she chooses to do everything her way. Snow also talks about dealing with anxiety, the complicated relationship with her family and being a mother while on the road.
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Speaker 1 (00:03):
Tell me a little bit about the name snow the product.
My friend from high school, she was like, I'm Belle,
which princess do you want to be? And I was like,
which one can I be? She's like snow White and
I was like, Okay, snow White, that's cool. I always
had anxiety. I have ways of coping, but definitely I
think it's physically painful for me sometimes to talk to
people or like sometimes I feel like I can't. It's
just a lot there's a lot of like rapper artists
(00:25):
that they try to do is like I'm Mexican, like
I should be the best of the Mexicans in the
Mexican American community, and to me, it's like no bro
like duty. Yeah, welcome back to the Cheekies and Chill podcasts. Guys,
You're not going to believe who I have on today's show.
(00:46):
I'm really excited to be speaking with a super raw
and real Latina artist. She's probably already your favorite rapper,
and if she isn't, I'm sure by the end of
the show she will be. Before we're bring her in.
I just want to say this conversation is probably going
to get a little spicy, so just keep that in mind. Okay,
So now that that's out of the way, let's go
ahead and bring her in. This is cheekys and chill.
(01:17):
Sitting in front of me is none other than the
Latin Grammy nominated rapper and podcaster Snow, the product Hi,
how are you doing. I'm good, Welcome to my podcast.
I was on yours recently and we got a little wild,
but it was fun. Yours a lot more zen's a
lot more calm. Yes, it's a little bit more zen.
But look, it's probably better that I don't have tequila
(01:38):
right now. But whenever you want, I'll go back on
your podcast so we can actually finish a conversation, because
that's what everyone's saying, Like, you guys didn't finish any topic. Yeah,
it's because we left a lot of things unsaid, so
we can just keep going exactly, which is good. So
that means I have to go back. Yeah, but they
did say that the chemistry was undeniable and that we
should podcast together more. So here we Yes, I think
(01:59):
we should. People did say that, and I didn't know.
Here's the thing I've known about Snow. I've seen her.
We've always said hi when we see each other. But
we've never really sat down and had a conversation. That
was the first time, so it was super raw. And
I didn't know she was a cancer. So yeah, so
I think the chemistry was undeniable. And yeah, people saw
it and felt it. That's right, that's tight. Like so
(02:20):
I didn't know this either, that you started as a
mariachi singer? Are you saying mariachi? When I was a
little kid, when as soon as I could talk, my
dad right away had me singing, the singing, the rapping.
Where does that come from? Does it come from any
like any family member? Like I okay, like I forgot
the lyrics to and after that, I was just like
(02:44):
it was always embarrassing because my dad, I was the
kid in the family that like at every gathering they
would tell me to sing. So I'm just like singing
for everybody. And I was embarrassing because once I started
kind of you know, being eleven twelve, like the kids
are laughing at me, Like I'm embarrassed. I've always been
very shy when it comes to like all the attention
on me, So I just hated it. So I just
thought I was never gonna make music ever, And like
(03:07):
until he fucking died. My dad sing untas my whole
family on my dad's side, that's what they do. Um.
And my dad's a good songwriter. I think that's where
I got like writing from um, but I never I
don't know. I think rapping was a rebellion because my
dad hated rap um, he hated cholos, he hated rap
he hated all that. So I was like, that was
my big fuck you to everybody, like or whatever I want.
(03:31):
So your dad's like very very like traditional. I'm assuming, like, yes,
super macho Mexican man, fucking you know, don't cut my
little girl's hair like all that type of shit. So
when I was growing up, I didn't even cross my
mind who I was going to end up being. But
it's crazy that now it kind of has come full
circle with the pride in the Mariachi and the Mexican
(03:52):
and all these things that were instilled in me are
still there. I guess it just I had to find
them on my own. I didn't want them put on me,
you know what I mean? Yeah, Oh my god, See
that's such a cancer thing. Like I'm you push me
up against a corner, and I'm going to push back,
like I don't like to feel like I'm forced to
do anything. It's like, no, I need to figure out
my and I'm like I am because I want to
(04:14):
learn things myself, you know what I mean. And and
I like that. I like that about you. Are you
open to like singing with Mariachi? Yeah? I did. I
have this little intro um called It's All my Little
EP that I dropped and then now it's going to
be the beginning the first song on my tour and
it starts with a little it's a little coo type
thing and then it goes into this rap part that
(04:36):
just like the drums are going crazy and the lights
are going crazy, and it's just like it's just very me.
You know. It starts, you know, and it goes like
that and then all of a sudden, it just like
fucking fu Yeah, oh my. I want to go to
one of your shows. I always see them on Instagram.
I really really want to go really bad. I feel
like they get like I'm gonna get crazy. Yeah No,
straight up, Like there's a every show, there's a moment
(05:00):
fucking you know, there's Yeah, though, there's all kinds of shit,
like I try to do it in not corny way.
I feel like nowadays, like there's a lot of like
rapp or artists that they try to do is like
I'm Mexican, like I should be the best of the Mexicans,
you know, and in the Mexican American community. And to me,
it's like, bro, we just rep in ways that like that.
You don't got to be corny about it and that's it.
Keep it pushing, you know, don't take on being the
(05:21):
face of the Mexicans as your identity. It's like, no, bro,
like fucking duity. Yeah yeah, And there's nothing nothing corny
about you. And that's one thing like I've known forever,
like you're just who you are. You're very raw, You're
very authentic, and I think that's fucking amazing. But now
in like the society that we live in, where's everyone's
so just so sensitive about everything, but I feel like
(05:43):
you're unapologetically yourself. Like it's like either you like me
or you don't. And is that how you've always been
or is that something that just happened, like with maturity
and shit that you've gone through. I think it's been growing.
Like I always I always make it a big point
to let people know who Snow the Product is and
who Claudia is, um because whenever I talk about it
sometimes people won't won't realize. And that's also why I
(06:04):
wear my Claudia thing because it's like I want people
to understand I'm a person and there's a really like
my fucking name is Snow the Product, like it literally
says the product like that is what I'm selling as
a fucking you know thing, as my alter ego, as
the strong bitch that I wish I could be. But
like Claudia myself personally, I'm like, if anything, I've always
been a fucking cry baby, emotional, sentimental chikia Like that's
(06:29):
you know, that's me. So it's like that Snow the
Product person is who I needed to embody to be
able to do what I knew I was put on
this earth to do, you know what I mean? Like,
I do think I have a voice. I do think
I know how to talk. I think if if anyone
was to speak on certain issues, I think I'm always
gonna make sure that I do it the correct way,
you know, And I don't. I don't lead people the
(06:49):
wrong way. I know I'm a natural born leader, but
as far as me, like, if you put too much
attention on me, I'm like, and you know, I get
nervous and I get shy, and you know that's why
I drink. I feel you. I feel like we have
a lot in common because I also there's cheekies and
then there's Jenney, and Janet is a hippie and I'd
rather not have makeup on and I'm just this is me.
(07:10):
What you see right now is like I'm chilling. I'm
a hippie at heart. But in order to do what
I do, I had to that I had to And
I learned this in twenty eighteen after going like on
a drinking binge and I was like, I can't get
on stage unless I'm fucking drunk. And it's like it's cool,
it's fun, don't get me wrong, but it was causing
me depression. So I had to learn to separate. I said, Okay,
(07:31):
I have to separate cheekies from Janey. And I feel
like that's kind of like what you do when you're
at home, when you get home to your son, are
you like, Okay, I'm Claudia and snow the product she's
kind of on hold or put away or how do
you work through that. No. Absolutely. I've always made sure
that I hold space for the people that I love
the most, which is my brother, my son, like my
real core, and I always show up for them as
(07:55):
as Claudia, you know what I mean. I've never snow
the product. So even with fans, there's some fans that
I am very personal with and that I you know,
they really get to see me and we really talk,
and I value that so much. Anywhere where I feel
safe to be Claudia is so important for me because
there's a lot of times when when I do like
that that you need to put that shell on, you know,
(08:16):
and you should know, being a cancer, like we have
to have that shell because we're like softies on the inside.
So it's very important to have comfort. And every time
I'm always finding comfort, I'm always looking for a place
to sit by myself. I every time that I'm around
people for like more than an hour, like I have
to go and be by myself for a little bit.
And like just I don't know why I get overstimulated
really quickly. That might be me being on the spectrum
(08:38):
or something, but realistically I just m I need to
calm down. I need to get grounded as much as possible.
You know, dude, that's crazy. On the same way, that's
so crazy. I've learned to love that alone time and
the silence and just hearing my own thoughts, and it's
an everyday thing because I feel like, yes, we're very
emotional and we can go into a dark place. It's
(09:00):
real quick if we're not intentional about saying hold up,
let me have my time, let me decompress, you know,
and being in the industry and giving so much of
yourself on stage and it's just like give, gift, give.
Sometimes I feel depleted when I get off stage. I
don't know if if you do. Sometimes you're like, hold on,
I just need to like I need five minutes before
I do my meeting great or whatever, because I need
(09:20):
to replenish myself. No. Absolutely, there's a lot of times
when fans want to be like, oh, you know, I
want to go backstage, or I want this, or can
we go on the bus, and I'm like, the thing
is that those are the small moments where I get
to be by myself, and you're gonna be You're gonna
be disappointed, because that's Claudia time. Like you know, I
finish a show. I do my meeting great before my shows.
So once I got finish the show and I go
to the back of my bus, I'm like eating a soup,
(09:42):
you know what I mean. Like I'm like just sitting
there by myself, just like like not thinking about anything,
just kind of like letting everything and you know, after
like thirty minutes, then I'll come back out and if
I after party, I do. But people think that that
snow the product, you know, bitches, that's shaken all that
is like always and it's like, bro, nobody can live
like that forever, Like you know what I mean, it's unrealistic. Yeah,
it's like it's fun, it's dope whenever it happens. But
(10:04):
I value my personal time more because you know, that's
just few and far between, you know. Yeah. I feel
like I kind of met Claudia that night after the podcast,
after we were done, like we were having serious conversations,
and I was like, dude, I feel like you have
a beautiful heart, you know, I mean, you're a beautiful person.
And I was like, shit, like I don't know, I
(10:26):
felt really connected to you. So I wanted to just,
you know, thank you for that that you felt comfortable
enough to like we were talking about some deep shit.
So I feel like I know Claudia, and I'm so excited. Right, Yeah,
I think we're developing a nice friendship here. A lot
of people couldn't even believe that we had never talked.
Yeah you know what I mean, like that we had
never like because they were like, wait, that was way
too like you guys. I thought y'all were friends. And
(10:46):
I'm like, we've seen each other, you know, we said hi,
but we've never really sat down and talked. So I
thought it was effortless. I thought it was great me too,
and I love it. I love it. Now, tell me
a little bit about where the name Snow the Products from.
Is it from snow white from or no? Yeah? Yeah,
basically does it have to do with like because you
have a bunch of like you have like goats and
(11:08):
stuff at your house? No? You No, It's like what
are they? Are they I've manifested in my life? I
don't know, because I did was not thinking I was
gonna have a farm when I named myself Snow the Product.
It wasn't gonna be. I wasn't gonna be the Disney
start with all the animals. I mean, I grew up
in a ranch, but like, I didn't think that it
came from snow White. Because my friend Crystal from high school,
she was a really great singer. We always were like,
(11:28):
we're gonna sing, We're gonna live the fairytale life and
running at these mansions and you're gonna sing and I'm
gonna wrap, and we were pretty much we thought we
weren't in a guy, you know, like we're gonna be
so fucking dope. And she was like, I'm Belle because
my name's Crystal and I want to be a princess.
She's like, which princess do you want to be? And
I was like I don't fucking know. I was like,
I guess which one can I be. She's like, you're
really like white because at the time I was very pale.
(11:49):
She's like snow white. And I was like, okay, snow white,
that's cool. So I just kept snow white. And then
we added the product at some point, just kind of
a reference, like a drug reference obviously, and being dope. Yeah,
and then you know, Disney wasn't gonna be cool with
me being snow white, so I just will snow the
product and is it it's stuck. By the way, where
did this ring come from? I put it on you?
(12:11):
She has my ring on you? Guys, I sure did
put a ring on. I want you to know. It
does not come off. So that's it. We locked in. Baby,
you have you didn't take it off? And no, it
doesn't come off, all right? He stay. If I don't
see it, I'm gonna be real sad. And I'm just kidding.
I'm gonna look it doesn't you guys. Oh my god,
I love her. I'm so red right now. I'm blushing
you guys. Oh my god, that's funny. Oh my god. No,
(12:34):
I'm gonna have it all tour, all tour. I'm gonna
be you're gonna see see my hand, like, did she
still got the ring on? Yeah? He's stay. Yeah, And
if you have to put it away, put on a
necklace or something. But you know you guys, there there's
there's something here. But anyways, okay, let me let me
drink a little bit of coffee. Hold on me, hear
my girl. One thing I absolutely apparently I love a
(12:59):
lot of shit about you, but I absolutely love about
you is that you really do represent Mexicans and I
think that in everything that you do, I fucking love it.
I mean obviously something that comes naturally, but did you
feel that pressure or it is just something that this
is this I'm proud of being who I am, where
I come from. It's weird because a lot of these
things just like have happened. But also so like like
(13:21):
I told you before, so I was married early, right,
and he didn't speak English. I mean he didn't speak Spanish. Sorry,
he don't speak Spanish, so my like Spanish side of
me wasn't really always like unless I talked to my
mom and we moved to Texas, so like I wasn't
near my mom or my dad, nobody really that spoke Spanish.
So whatever. But eventually, like the more that I've been
just kind of growing and being more around Spanish speakers
and just being back to my real like Claudia, like
(13:43):
the Jigita, I've just been more like yo, I love
myself like I love myself in Spanish, like like all
everything that I grew up around, everything that I was,
it's like this healing my my inner child with doing
everything that I know from childhood has been making has
been really healing. You know, So those things are like,
you know, the chickens, the goats. I wanted my son
to grow up how I did in Scatecas. You know
(14:05):
um so yeah ATVs fucking um A bunch of animals. Trees.
I really want to plant, you know, more tree. We
have a lot of like citrus and avocado and stuff,
but I want to like plant more stuff and just
be a hippie in a a in a weird way
like still fucking shit, but like you know, hippie viby,
like self sufficient. Yeah, self sufficiency, yes, oh my god.
(14:26):
That that was one of my biggest dreams, is like
one day having a farm and like having my own animals,
growing my own food, like kind of like prints did
oh I love that one day. One day it don't happen.
But I was gonna tell you, let me plant a
tree at your house. Absolutely, yeah, I really want lemon trees.
I have a bunch lime. Yeah. I have the little
Mexican lemons and the little ones. You know, Mexicans never
(14:48):
know the difference between lemon and lime lit a little bit,
little ones a little their juicy. Yeah. No, honestly, I
really liked your place. I was like, do this is
fucking vibi. I feel like I could sit out here
and just fucking meditate and go to another world. It needed,
It needed a lot of love. It needs a lot
of work. But it's like that's when I become me,
you know. It's like I get to that's the beautiful
this place. Yeah, you're doing good, You're doing good. That's seu.
(15:11):
I mean talking about being Mexican and the whole thing.
I don't know about you, but sometimes it makes me
sad that we're so proud we're representing, you know. I
feel like I can honestly say I I'm proud of
the things that I've accomplished, you know, And and I
didn't even really sometimes even sometimes even in English something
I'm like, that's worries. I just don't say, right. But anyways,
(15:33):
I've gotten a lot of criticism from my own people,
you know what. I'm like, dude, why is it? Why
is it that? And I'm sure it happens a lot
in different cultures, but I do see like the Asian
cultures like they really support each other and they're like,
come on, like let me help you. I I've noticed,
and that's something that I talk about frequently. It is
like dude, you see someone rising, someone doing their thing,
(15:57):
that's tight, it's I can come thron you know. I
don't know have you ever experienced that? Absolutely my whole career,
I think, you know, like they say, straight up, um,
I feel like it's never enough. I feel like people
always want to find things in nitpick and and all that.
Like every other culture, I feel like they support each other,
(16:18):
they help each other, They collaborate a lot, you know,
they try to really, you know, they come from a
small island, so everybody's just so proud to be from
this one little place from there to the world, you know.
And with Mexico, you know, it's in some ways it's
like the second US, where it's like everybody from every
other country shows up there, makes a career. You know,
it's one of the biggest fucking streaming countries in the
(16:38):
whole world. But Mexicans don't show that same love for
to Mexicans, you know, and Mexican Americans same thing they
beat with Mexicans. It's just this whole fucking thing. And
it's like, dude, at some point we will, I think,
grow out of that, but unfortunately we do take all
the fucking hit for that because like fucking I don't
know why. Everybody's just like yah, she's not as good
(16:59):
as hers, like another person from another ethnicity, and it's like, bro,
you guys, like you know, I don't know how that
can cuss, but yes, like they're always yeah, yeah, yeah,
either fucking the like second dick, you know, but everybody else,
it's like everybody else is cool. Yeah, but we were like, okay,
I'm not cool enough, like fuck you. Yeah. Lately I've
(17:22):
been more like I'm gonna get over there, like fuck that.
I think that's why I start with this don't give
a fuck attitude, because I'm like, now I'm starting to
really realize. Sometimes I'll look at a hater's page and
their picture and I'll be like, oh, okay, you just
don't know better, you know what I mean, Like you're
just a hater, Like you're just you're not happy with
your life. Yeah. The comparison situation, like everyone it's like, oh,
they're always, especially in my genre, it's it's no and yeah,
(17:49):
you're absolutely right. Jenny Rivera is a queen, she's a beast.
There's never going to be another Jen Rivera, Like there's
never gonna be a Selena, like there's never gonna be
another Michael Jackson, another Prince, like they are one of
a kind. And that's where I'm like, but there's room
for so many of us, you know what I mean.
It doesn't just have to be one woman and all
the type of music that I say, because sometimes here
(18:09):
and there it's like, ah, no, you're fucking not good
enough or whatever, and I hate that. Like I'm learning
to now what you said, not give a fuck, you
know what I mean, Like now I really believe just
saying it and pretending. Now it's like I don't give
a shit. I'm gonna do whatever I want. You're not
gonna put me in a little box. I'm gonna step
out of the box. I'm gonna do me. And yeah,
(18:29):
I don't know why they always have to do that
comparison shit, It's always so There's been plenty times when
I am I see people like, yeah, this female Mexican
rapper or this female Mexican rapper, and it's like, why
do you guys always have to like compare and you know,
push more of the collaboration and also with you, you know,
like I think obviously your mom is who your mom was,
you know, there is like there's I don't know why
people have to bring that up, like they should let
(18:50):
you be a human being, you know. I think now
it's taken some work and I'm gonna I think I'm
going an eighth year of my career as a singer
and now, like because I've been diligent and like I like,
I don't care, Like I'm kind of like a horse
in that sense where I'm just like Memolo these Okay,
they got fuck it. I'm gonna keep going because I
believe in myself, you know what I mean. I know
that I meant to do what I gotta do. And
(19:10):
that's It's there's been so many times where I might
fuck this and something happens that I have to keep going,
and I feel like that's just a god given thing,
you know. So I've learned to just you know, go
around that. But AnyWho, you are an independent artist, but
you were with Atlantic Records right for how long? Shit,
like five six years or something like that. But I
(19:33):
was doing my own thing independently, Like basically I knew
that they were gonna suck me over, which is kind
of weird. I guess I already came into it all negative.
But I was broke. I had like twenty dollars in
the bank, I was pregnant. I had a song that
was kind of blowing up on YouTube, and I was
like fuck it. You know, I was in a shitty
independent deal that. You know, an independent you are always
going to be better. But no, they had already sucked
(19:54):
me over and they were my people. So by the
time Atlantic comes, not gonna like, well shit, I'm gonna
get sucked over by somebody, I'm might as well do
it with the fucking major and you know, get a check.
So I did. I got a check. I flipped that
so I made my clothing lines merch, you know. I
bought all my stuff to make my own music. And
even while I was at Atlantic, I was really trying.
I was really hoping that my career would would work,
but they just didn't get it, you know. So I
(20:16):
would just drop my own music on YouTube, Like I
would show them something and be like, no, that's not
gonna work. So I'll drop it on YouTube, I'll give
million views, and then I'll do it again, and I'll
do it again. I'll do it again. So it's like
everything that I would show them wasn't good enough. But
then when I would do it on my own for
my fans, I was growing as an artist, so I
was like, I need to leave, but they kept being like,
give us another chance, or like now we brought this
other person, give us another chance. And I'm like, all right, cool,
(20:37):
But that's always been me as a person in relationships
in business, like I always give people too many chances,
and then I just regret spending so much time. You know,
I'm like, I should have left when I knew I
should have left instead of being here for another Felton
in your gut. Yeah. So I've been learning to trust
that too. And it's a lot of financial responsibility. They'll
being independent because I was independent for a little bit
and then that's when I was kind of like, hey,
(21:00):
Universal was looking for me for a while, and finally
I gave in. But because it was just so much,
It's it's a lot people don't realize that. People are like,
oh my god, you're fucking rich. You're balling blah blah blah,
and it's like, yeah, but the way we make the
money is the way we need to invest it to
continue the growth, you know, And people don't understand it's
a lot, but you know what, and I sometimes on
(21:20):
just some universe like human shit. I feel like the
world just wasn't ready for who I was back then.
Like I always say, being ahead of your time is
like one of the saddest stories ever, you know, because
it's like you'll never really see it till the person
is gone, that you'll be like, oh shit, like that
was fucking dope. And I started to finally get some
sort of like I started to realize that when I
was going on tour and I was like seeing some
(21:41):
pictures of like Prince performing, or like Nirvana or like
different people amy why now, And I was seeing the
size venues and I'm like, oh shit, I'm doing bigger
than some of those venues that were iconic moments, you
know what I mean. And to me, because I'm this
independent little rapper ga, I don't see it, like I
don't appreciate what I actually have and one day I'll
be gone and people will see it and be like, yo,
she was doing this for so long. But I think
(22:03):
just for so long it didn't make sense that a
Mexican female queer rapper was doing what I do. And
now I see more queer rappers coming out. I see
more Mexican artists, I see more hip hop. They're looking
for girls and when they when labels go, oh like this,
they'll show me. As an example, I know a girl
that just got signed with a learning for like a
single deal, and she was like, they were bringing you up,
(22:24):
like can you do what Snow is doing. I'm like
they had me. I'm like they fucking handed me and
they never did what they needed to do. They didn't
appreciate you. Now that you're gone Nam, probably that's what's happening,
you know, And that's good though. That's tight that you're
doing it all on your own and you have control
of your career, and I think that's tight. I mean,
i'd admire that. I think that's super tight. And I
(22:45):
think you're doing a good job. And I think that
it's beautiful that you're so focused and hone in on
like this is what I'm doing, and versus being like
bigheaded and saying you know what I mean, Like, I
think there's there's a lot of beauty in humility, and
you're kind of like just enjoying the moment and then
when you step back, you're like, oh shit, I'm actually
doing like damn okay, And you could say I'm proud
(23:06):
of myself. Can you say that? Can you say that
you're proud of yourself? Yeah? Yeah, I could say I'm
proud of myself. Yeah I am. And you know, one
thing though that people don't get is that, you know,
I love the freedom, but I always relate music to relationships.
It's like, I love the freedom, but I also like
not thinking sometimes. So I would love if there was
a label that came in and knew exactly what to
(23:27):
do and was like, yo, is what we're gonna do,
and I'm like, lit, this is amazing, Like I love
that shit, you know. But it's just that when they
do that, a lot of times they don't get what
it's supposed to do, so they do. I let them
do what they want to do, and then I'm like, oh,
like you led me the wrong way around. I think
one day I'll find a partner in music where we
could maybe work together a lot better. And it's like
(23:49):
some things, I don't want to make decisions on some things,
I'm like, you tell me, what do you want. I
like to write music. I make good songs. I show
them to y'all. Do you like it? Do you not?
You tell me other than that, sometimes I'm like, I don't.
I don't want to do some of the bullshit, you
know what I mean, like the connection with the fans,
and I like them, like focus on what you do
best versus taking care of like the business side of it.
(24:10):
Maybe yeah, because there's a lot of people okay, asking them,
but they don't actually get shit done. It's like you've
been on the phone off fucking day but on nothing,
like nothing really gets handled. That's what I don't like. Better.
If you the type of person and gets your handled,
I'm like, shit, go ahead. I'm like I'm here, I'm
pretty easy going. So you are open then open to
maybe someone if someone comes knocking on your door and says, hey,
I want to fucking invest in your ass, I believe
(24:31):
and you like you're open to it. Yeah, if it's
the right situation. One thing people don't know about me
is I'm super like universe. I trust the universe. I
have faith. I know that there's so much good karma
that I've had from the past. And this isn't just
me saying like there's been so many situations where things happen,
and I showed my character and I know that my
(24:52):
good karma will come one day that I'm so trusting
in shit coming that I'm like, when is it? You
know what I mean, Like, who's gonna knock? Because it's
gonna happen. Yeah, it definitely is. Do you suffer from anxiety? Yes,
(25:13):
very much. It has not always been a thing or
it was like it just happened more when you, I
don't know, stepped into this, I think forever. I think
since I was a little kid. I think back then,
they didn't really know how to like explain all that.
I know, my mom's always had anxiety and she's bipolar,
So having a bipolar mom could definitely add on to
your mental health issues. But I always had anxiety, but
(25:36):
now now so I have coping. I have ways of coping.
But definitely, I think it's physically painful for me sometimes
to talk to people or like like physically painful to
know that I'm going into a room where there's just
gonna be like all this, Like sometimes I feel like
I can't you know, it's just really a lot. Yeah,
it's like a lot, but I take it day by
(25:57):
day and you know, maybe sometimes that's why I never
you know, blew up or like was bigger than I
needed to be. I think sometimes it saved my life,
you know, to kind of do it little by little
because I don't know if I would have been able
to handle everything. I think it happening little by little
is like so much better than it going from one
day to another because gomosubs Damian backass and you have to, like,
(26:18):
I feel like just little by little book like savoring
and really appreciating the moment in reality, you know what
I mean. So I feel you on that. Um. Have
you ever tried microdocing? Yeah? Like truths? Yeah, yeah, I
like it. Not every day, but I've I've done it.
Microdocing really helps. You got to put me on Yeah,
I do. And I got to explain it too, because
(26:40):
it's something I've been doing for the past eight months
and it's changed my life, like with anxiety, depression, confidence,
Like it just you take a certain amount every three
days and it's like a vitamin. You don't feel like
when you take a bunch of it, you know, but
you just you just feel different. I don't even know
how to explain it, but it just I know that
it changes everything on a cellular level. So it's probably
(27:00):
something that I don't know, just putting it out there. Absolutely,
I would love that, And so tell me a little bit,
because I didn't know that you were married until I
was on your podcast. You were married for ten years,
So I have a question. I don't know if I
ask you this, I'm telling you I kind of like
I was having too much mone I kind of blacked
out a little bit. Anyway. Okay, so you you identify
as queer, So what's the difference between like lesbian and
(27:21):
queer or like queer doesn't mean bisexual, right or does it?
To me, it's always been like all encompassing. I don't know,
Like I'm just you know, queer. I don't know. I
think with labels and all that, it's hard because I
feel like human beings are always finding out more things
about themselves and getting to know yourself, and you're always
growing and you know, and things are very on a
(27:43):
person to person level, and just I don't know. So
to me, I understand that people could be gay or
buy or whatever and have a real fucking connection with somebody,
and really, really I'll definitely say that I don't care
much for labels, like for example, I identify like me
personally identify non binary. However I don't say it out
(28:05):
loud because then people will tag that on me and
then they'll be like, oh so they bubba, and it's
like no, like I just don't no, I don't know,
and I don't care, Like if you want to get
me non binary, cool and if you don't, cool, But
I don't want to be the face of it. I
don't want another responsibility on me about it, like I
don't want to ride, you know what I mean, Like
I'm not the voice of it. I just I just
had to know that. My whole life, I've looked at
(28:26):
myself and sometimes I feel comfortable and sometimes I don't
feel comfortable as myself. And sometimes I have an out
of body experience and I feel like I'm watching myself.
And sometimes I feel like I'm in drag, whether I'm
a dressed more masculine or feminine, Like I don't know,
that's like a thing in me, And so all I
can really say is like I'm just I'm just vibing.
I'm just a bubble. I'm Claudia. I like what I like.
If I have a connection, it is what it is.
(28:48):
I will say I see myself being with a woman
for sure, Like definitely, I think it just makes more sense.
That's a conversation I had with my ex husband. Was
it just just makes sense? I like women they're Was
it cool with it? Yeah, I mean there's been it's
been very give or you know, like back and forth
and stuff. Um, but eventually he was. Eventually he was like, hey, man,
you know whatever makes you happy, Like when I see him,
(29:10):
we don't have any hate or anything. We talk. He
thinks all the girls like I've dated are pretty um,
but that's what he hit on one of them. Oh
he did. Yeah. I was like, hey, bro, like this
is for real. This isn't like what the hell We're
not trying to get in her panties? Like what they
so like, this is fucking weird. No, you you have
the well your ex girlfriend and some of the girls
(29:31):
that we kind of talked about when when I saw
you when we were I was there with you. Um,
they're good looking, you have good taste. So yeah, Okay,
everyone keeps telling me, oh my god, Snow is so cute,
she's so beautiful, and this is not I know, I
know already get off her. Gag, I'm scared. But um,
what's coming out to your parents? Was that tough? How
(29:53):
did they take it? Being like especially your dad being
so like traditional, you know, Mexican macho man. Um. Well,
my dad I didn't talk for fourteen years because it's
something he did. Um. So he did some crazy shit
and then I just was like just a fucking disappointment
to all of us, and so we just didn't talk.
And so the first time that I saw him after
fourteen years, like, I think it was me starting this
(30:13):
journey of like really reconnecting with like maybe the past.
I think I had been so dead set on my
on moving forward, which is great. I didn't even realize
how healthy I was for always moving forward until I
started to just kind of look backwards and try to reconnect.
And then I think I've just energetically mess my whole
fucking life up. But whatever. But also maybe I'm going
to come out of this rise from the ashes and
be so much better for it, you know, So who knows.
(30:35):
But anyway, I reconnect with him, and I took my
fiance at the time, and I really didn't come out.
I really was just like, this is my fiance and
he was like, Okay, that was it, you know, that
was it? And hey, did you document that? I think
I saw that when you went actually to Mexico you
took her and are you guys? You guys aren't talking
right now though, right like we're not. We don't have
(30:57):
a problem, but I you know't we're just different people.
You hard to kind of maybe rekindle after so many years.
And your mom, your mom's go with it. She makes
her comments um here and there, like she's never really
gotten along with any of my partners, whether male or female.
So my mom, I just give her her space and
I like let her. You know, she lives in Mexico.
She she she admittedly like rather be in Mexico. She'd
(31:17):
rather be in her own world. She'd rather not deal
with anything that isn't her and for her own mental health,
I'm like, go ahead. You know, I got her a car,
her house, everything she needed to fix, you know, anything
in her house, her phone, you know, some money. So
it's like you're good, Like you're also an adult, so
you know, you and your boyfriend like figure your shit out,
But like I don't. I'm not her mom, you know,
(31:39):
but she's not my mom either. Yeah, Okay, I see,
and I think probably for her it was just like, okay, ef,
everybody's my kids. I don't want to have the responsibility.
I want to do my own thing. It's good to
give people their space and eventually maybe they'll come around
and realize things. He's seeing it up with that man,
you know. Yeah, so you're going on to her tell
us about that. Yeah, I'm going all around the United States.
I'm doing the keys I never had, which I think
(32:01):
people are expecting it to be way more keen say
than it actually is gonna be. I think people need
to remember how I dress and who I am. Like
it's I'm gonna have a little moment for it, but
I'm also like still a crowdsurfing champagne popping. Yeah, asked
smacking person. I'm not, you know what I mean. Like,
So that's that's what that is. And then I come
home for like a couple of weeks, and then I
leave on tour with southfec Land for an arena tour.
(32:23):
So that'll be dammy. So you're gonna be gone for
a hot as minute. Yeah, I'm gonna be gone to
the fall Damn. I know. We just met each other.
I know I'm gonna have to fly to you. I
don't know. We gotta figure out. I don't figure it out.
And when you leave that does your son go with you?
Obviously because he has school, he probably doesn't, or he homeschooled,
he does, he doesn't. I'll fly him out there, or
(32:45):
like I'll come home whatever I need to do to
you know, keep back connection with my son all the time.
But definitely right now, Mike, THEA just she just showed
up and she's gonna live here now, so she's gonna
help me more with all the house stuff and with
my son with everything, because you know, I am getting
so much busier and sometimes I don't know the guilt
of not fully always being there for my son and
(33:05):
not fully being there for music, always kind of thinking
of both like personal life, all these things. It's just
been like too much. So having my THEA and she
was like a mom to me. So she's she's just
very maternal, very like very nurturing and I love that. Yeah,
that's gonna help you so much. So I can stop
looking for that for my mommy issues and girls and
I could just focus, you could just I got a mom.
(33:25):
Now we got no, but it does. Honestly, it does
make like having someone, especially if it's your thea like
make it makes the house feel like a home. So
that's gonna give you so much peace while you're out
and know that your son's in good hands and you
don't got to worry about that extra shit. So as
far as the house and the groceries, and that's gonna
be wow. I love. Yeah. Yeah, my lady just left.
She was from so she had to go back as
(33:47):
her visa. But when she was here, just the house
just feels so warm, like and I need that, like,
I need that feeling. Then I get stuck doing all
the sen stuff and then I can't create. You know,
I'm tired to go to the fucking studio and like,
you know what I mean. So I don't know. I mean,
we gotta figure this out. I gotta see you and
go to one of your show. Yeah, but mom, we're
(34:09):
here every day. I just be rehearsing. You saw the studio.
We just saw the studio. I heard some of your
music that should like stuff that you guys are ready like. Honestly,
I was like, well, I was blowing the funk away.
It's really good. And I'm not just like blowing smoke
up your ass. I'm being serious out Like Richard, my
manager who was with me, was like, what the fuck,
He's like, this is crazy. So you I told you,
(34:30):
I puld you on your podcast, and I'll say it again.
You're a badass bitch, and I hope you know that.
And anyway, thank you, thank you so much, and I'm
just glad, thank you so much for taking the time
to be on my podcast to talk to me and
talking a little bit more about Claudia. You guys follow
her on her Instagram. Is there any what's your YouTube like?
Share all the platforms with us please, Well YouTube obviously,
(34:52):
Snow the product is like my music and everything, and
then every Day Days is a channel where I do
a little bit of vlog personal life. And then every
Night Nights is my podcast which is on my Everyday
Days channel. But that was supposed to be I made
that channel so that it's like you're not looking for
Snow the product on it, you're looking for Claudia. As
you see, I've been kind of on this journey of
really being like, yo, I'm a person because people people
just would talk to me or treat me as if
(35:14):
I'm Snow the product, and they were very aggressive and
abrasive with me because they think I'm this hard person.
And so it got to a point where I needed
to remind people like, that's not who I am, and
you're gonna make me cry, Like the amount of times
that I've cried with how I was treated because they
thought I'm cocky or they thought I'm this or that,
and I'm like, that's not who I am. That's just
a rapper. That's a rapper. So Claudia, Claudia. Yes, but again,
(35:39):
thank you, thank you so much. And you guys know,
on my ill listeners, we always end every episode with
a motivational quote. All right, if you guys know, I'm
huge on discipline, routine, and here's a discipline quote for
you guys. Discipline is choosing between what you want now
and what you want most play back, Okay. Discipline is
(36:05):
choosing between what you want now and what you want most.
Discipline you, guys, it will take you very very far
discipline and consistency. So anyways, I'll leave you guys with
that Snow. Thank you, thank you, You're beautiful inside and
now and thank you. Yes, I crush on you Heart,
Heart Heart, Um. I hope you enjoyed this conversation as
(36:26):
much as I did. And don't forget to listen to
my advice podcast, Dear Cheeky's new episodes drop every Wednesday. Okay, peace,
do you need advice on love, relationships, health emas. I'm
so excited to share with you that my Cheekies and
Chill podcast will have an extra episode drop each week.
(36:47):
I'll be answering all your questions. Just leave me a
voice message. All you have to do is go to
speak pipe dot com slash Cheeks and Chill podcast and
record your question. I can't wait to hear from you.
This is a production of iHeartRadio and the Michael Gourda
(37:08):
podcast Network. Follow us on Instagram at Michael Dura Podcasts
and follow me Cheekies That's c hi Quis. For more
podcasts from iHeart, visit the iHeartRadio app, Apple podcast, or
wherever you listen to your favorite podcast, and check us
out on YouTube.
Tell me a little bit about the name snow the product.
My friend from high school, she was like, I'm Belle,
which princess do you want to be? And I was like,
which one can I be? She's like snow White and
I was like, Okay, snow White, that's cool. I always
had anxiety. I have ways of coping, but definitely I
think it's physically painful for me sometimes to talk to
people or like sometimes I feel like I can't. It's
just a lot there's a lot of like rapper artists
(00:25):
that they try to do is like I'm Mexican, like
I should be the best of the Mexicans in the
Mexican American community, and to me, it's like no bro
like duty. Yeah, welcome back to the Cheekies and Chill podcasts. Guys,
You're not going to believe who I have on today's show.
(00:46):
I'm really excited to be speaking with a super raw
and real Latina artist. She's probably already your favorite rapper,
and if she isn't, I'm sure by the end of
the show she will be. Before we're bring her in.
I just want to say this conversation is probably going
to get a little spicy, so just keep that in mind. Okay,
So now that that's out of the way, let's go
ahead and bring her in. This is cheekys and chill.
(01:17):
Sitting in front of me is none other than the
Latin Grammy nominated rapper and podcaster Snow, the product Hi,
how are you doing. I'm good, Welcome to my podcast.
I was on yours recently and we got a little wild,
but it was fun. Yours a lot more zen's a
lot more calm. Yes, it's a little bit more zen.
But look, it's probably better that I don't have tequila
(01:38):
right now. But whenever you want, I'll go back on
your podcast so we can actually finish a conversation, because
that's what everyone's saying, Like, you guys didn't finish any topic. Yeah,
it's because we left a lot of things unsaid, so
we can just keep going exactly, which is good. So
that means I have to go back. Yeah, but they
did say that the chemistry was undeniable and that we
should podcast together more. So here we Yes, I think
(01:59):
we should. People did say that, and I didn't know.
Here's the thing I've known about Snow. I've seen her.
We've always said hi when we see each other. But
we've never really sat down and had a conversation. That
was the first time, so it was super raw. And
I didn't know she was a cancer. So yeah, so
I think the chemistry was undeniable. And yeah, people saw
it and felt it. That's right, that's tight. Like so
(02:20):
I didn't know this either, that you started as a
mariachi singer? Are you saying mariachi? When I was a
little kid, when as soon as I could talk, my
dad right away had me singing, the singing, the rapping.
Where does that come from? Does it come from any
like any family member? Like I okay, like I forgot
the lyrics to and after that, I was just like
(02:44):
it was always embarrassing because my dad, I was the
kid in the family that like at every gathering they
would tell me to sing. So I'm just like singing
for everybody. And I was embarrassing because once I started
kind of you know, being eleven twelve, like the kids
are laughing at me, Like I'm embarrassed. I've always been
very shy when it comes to like all the attention
on me, So I just hated it. So I just
thought I was never gonna make music ever, And like
(03:07):
until he fucking died. My dad sing untas my whole
family on my dad's side, that's what they do. Um.
And my dad's a good songwriter. I think that's where
I got like writing from um, but I never I
don't know. I think rapping was a rebellion because my
dad hated rap um, he hated cholos, he hated rap
he hated all that. So I was like, that was
my big fuck you to everybody, like or whatever I want.
(03:31):
So your dad's like very very like traditional. I'm assuming, like, yes,
super macho Mexican man, fucking you know, don't cut my
little girl's hair like all that type of shit. So
when I was growing up, I didn't even cross my
mind who I was going to end up being. But
it's crazy that now it kind of has come full
circle with the pride in the Mariachi and the Mexican
(03:52):
and all these things that were instilled in me are
still there. I guess it just I had to find
them on my own. I didn't want them put on me,
you know what I mean? Yeah, Oh my god, See
that's such a cancer thing. Like I'm you push me
up against a corner, and I'm going to push back,
like I don't like to feel like I'm forced to
do anything. It's like, no, I need to figure out
my and I'm like I am because I want to
(04:14):
learn things myself, you know what I mean. And and
I like that. I like that about you. Are you
open to like singing with Mariachi? Yeah? I did. I
have this little intro um called It's All my Little
EP that I dropped and then now it's going to
be the beginning the first song on my tour and
it starts with a little it's a little coo type
thing and then it goes into this rap part that
(04:36):
just like the drums are going crazy and the lights
are going crazy, and it's just like it's just very me.
You know. It starts, you know, and it goes like
that and then all of a sudden, it just like
fucking fu Yeah, oh my. I want to go to
one of your shows. I always see them on Instagram.
I really really want to go really bad. I feel
like they get like I'm gonna get crazy. Yeah No,
straight up, Like there's a every show, there's a moment
(05:00):
fucking you know, there's Yeah, though, there's all kinds of shit,
like I try to do it in not corny way.
I feel like nowadays, like there's a lot of like
rapp or artists that they try to do is like
I'm Mexican, like I should be the best of the Mexicans,
you know, and in the Mexican American community. And to me,
it's like, bro, we just rep in ways that like that.
You don't got to be corny about it and that's it.
Keep it pushing, you know, don't take on being the
(05:21):
face of the Mexicans as your identity. It's like, no, bro,
like fucking duity. Yeah yeah, And there's nothing nothing corny
about you. And that's one thing like I've known forever,
like you're just who you are. You're very raw, You're
very authentic, and I think that's fucking amazing. But now
in like the society that we live in, where's everyone's
so just so sensitive about everything, but I feel like
(05:43):
you're unapologetically yourself. Like it's like either you like me
or you don't. And is that how you've always been
or is that something that just happened, like with maturity
and shit that you've gone through. I think it's been growing.
Like I always I always make it a big point
to let people know who Snow the Product is and
who Claudia is, um because whenever I talk about it
sometimes people won't won't realize. And that's also why I
(06:04):
wear my Claudia thing because it's like I want people
to understand I'm a person and there's a really like
my fucking name is Snow the Product, like it literally
says the product like that is what I'm selling as
a fucking you know thing, as my alter ego, as
the strong bitch that I wish I could be. But
like Claudia myself personally, I'm like, if anything, I've always
been a fucking cry baby, emotional, sentimental chikia Like that's
(06:29):
you know, that's me. So it's like that Snow the
Product person is who I needed to embody to be
able to do what I knew I was put on
this earth to do, you know what I mean? Like,
I do think I have a voice. I do think
I know how to talk. I think if if anyone
was to speak on certain issues, I think I'm always
gonna make sure that I do it the correct way,
you know, And I don't. I don't lead people the
(06:49):
wrong way. I know I'm a natural born leader, but
as far as me, like, if you put too much
attention on me, I'm like, and you know, I get
nervous and I get shy, and you know that's why
I drink. I feel you. I feel like we have
a lot in common because I also there's cheekies and
then there's Jenney, and Janet is a hippie and I'd
rather not have makeup on and I'm just this is me.
(07:10):
What you see right now is like I'm chilling. I'm
a hippie at heart. But in order to do what
I do, I had to that I had to And
I learned this in twenty eighteen after going like on
a drinking binge and I was like, I can't get
on stage unless I'm fucking drunk. And it's like it's cool,
it's fun, don't get me wrong, but it was causing
me depression. So I had to learn to separate. I said, Okay,
(07:31):
I have to separate cheekies from Janey. And I feel
like that's kind of like what you do when you're
at home, when you get home to your son, are
you like, Okay, I'm Claudia and snow the product she's
kind of on hold or put away or how do
you work through that. No. Absolutely. I've always made sure
that I hold space for the people that I love
the most, which is my brother, my son, like my
real core, and I always show up for them as
(07:55):
as Claudia, you know what I mean. I've never snow
the product. So even with fans, there's some fans that
I am very personal with and that I you know,
they really get to see me and we really talk,
and I value that so much. Anywhere where I feel
safe to be Claudia is so important for me because
there's a lot of times when when I do like
that that you need to put that shell on, you know,
(08:16):
and you should know, being a cancer, like we have
to have that shell because we're like softies on the inside.
So it's very important to have comfort. And every time
I'm always finding comfort, I'm always looking for a place
to sit by myself. I every time that I'm around
people for like more than an hour, like I have
to go and be by myself for a little bit.
And like just I don't know why I get overstimulated
really quickly. That might be me being on the spectrum
(08:38):
or something, but realistically I just m I need to
calm down. I need to get grounded as much as possible.
You know, dude, that's crazy. On the same way, that's
so crazy. I've learned to love that alone time and
the silence and just hearing my own thoughts, and it's
an everyday thing because I feel like, yes, we're very
emotional and we can go into a dark place. It's
(09:00):
real quick if we're not intentional about saying hold up,
let me have my time, let me decompress, you know,
and being in the industry and giving so much of
yourself on stage and it's just like give, gift, give.
Sometimes I feel depleted when I get off stage. I
don't know if if you do. Sometimes you're like, hold on,
I just need to like I need five minutes before
I do my meeting great or whatever, because I need
(09:20):
to replenish myself. No. Absolutely, there's a lot of times
when fans want to be like, oh, you know, I
want to go backstage, or I want this, or can
we go on the bus, and I'm like, the thing
is that those are the small moments where I get
to be by myself, and you're gonna be You're gonna
be disappointed, because that's Claudia time. Like you know, I
finish a show. I do my meeting great before my shows.
So once I got finish the show and I go
to the back of my bus, I'm like eating a soup,
(09:42):
you know what I mean. Like I'm like just sitting
there by myself, just like like not thinking about anything,
just kind of like letting everything and you know, after
like thirty minutes, then I'll come back out and if
I after party, I do. But people think that that
snow the product, you know, bitches, that's shaken all that
is like always and it's like, bro, nobody can live
like that forever, Like you know what I mean, it's unrealistic. Yeah,
it's like it's fun, it's dope whenever it happens. But
(10:04):
I value my personal time more because you know, that's
just few and far between, you know. Yeah. I feel
like I kind of met Claudia that night after the podcast,
after we were done, like we were having serious conversations,
and I was like, dude, I feel like you have
a beautiful heart, you know, I mean, you're a beautiful person.
And I was like, shit, like I don't know, I
(10:26):
felt really connected to you. So I wanted to just,
you know, thank you for that that you felt comfortable
enough to like we were talking about some deep shit.
So I feel like I know Claudia, and I'm so excited. Right, Yeah,
I think we're developing a nice friendship here. A lot
of people couldn't even believe that we had never talked.
Yeah you know what I mean, like that we had
never like because they were like, wait, that was way
too like you guys. I thought y'all were friends. And
(10:46):
I'm like, we've seen each other, you know, we said hi,
but we've never really sat down and talked. So I
thought it was effortless. I thought it was great me too,
and I love it. I love it. Now, tell me
a little bit about where the name Snow the Products from.
Is it from snow white from or no? Yeah? Yeah,
basically does it have to do with like because you
have a bunch of like you have like goats and
(11:08):
stuff at your house? No? You No, It's like what
are they? Are they I've manifested in my life? I
don't know, because I did was not thinking I was
gonna have a farm when I named myself Snow the Product.
It wasn't gonna be. I wasn't gonna be the Disney
start with all the animals. I mean, I grew up
in a ranch, but like, I didn't think that it
came from snow White. Because my friend Crystal from high school,
she was a really great singer. We always were like,
(11:28):
we're gonna sing, We're gonna live the fairytale life and
running at these mansions and you're gonna sing and I'm
gonna wrap, and we were pretty much we thought we
weren't in a guy, you know, like we're gonna be
so fucking dope. And she was like, I'm Belle because
my name's Crystal and I want to be a princess.
She's like, which princess do you want to be? And
I was like I don't fucking know. I was like,
I guess which one can I be. She's like, you're
really like white because at the time I was very pale.
(11:49):
She's like snow white. And I was like, okay, snow white,
that's cool. So I just kept snow white. And then
we added the product at some point, just kind of
a reference, like a drug reference obviously, and being dope. Yeah,
and then you know, Disney wasn't gonna be cool with
me being snow white, so I just will snow the
product and is it it's stuck. By the way, where
did this ring come from? I put it on you?
(12:11):
She has my ring on you? Guys, I sure did
put a ring on. I want you to know. It
does not come off. So that's it. We locked in. Baby,
you have you didn't take it off? And no, it
doesn't come off, all right? He stay. If I don't
see it, I'm gonna be real sad. And I'm just kidding.
I'm gonna look it doesn't you guys. Oh my god,
I love her. I'm so red right now. I'm blushing
you guys. Oh my god, that's funny. Oh my god. No,
(12:34):
I'm gonna have it all tour, all tour. I'm gonna
be you're gonna see see my hand, like, did she
still got the ring on? Yeah? He's stay. Yeah, And
if you have to put it away, put on a
necklace or something. But you know you guys, there there's
there's something here. But anyways, okay, let me let me
drink a little bit of coffee. Hold on me, hear
my girl. One thing I absolutely apparently I love a
(12:59):
lot of shit about you, but I absolutely love about
you is that you really do represent Mexicans and I
think that in everything that you do, I fucking love it.
I mean obviously something that comes naturally, but did you
feel that pressure or it is just something that this
is this I'm proud of being who I am, where
I come from. It's weird because a lot of these
things just like have happened. But also so like like
(13:21):
I told you before, so I was married early, right,
and he didn't speak English. I mean he didn't speak Spanish. Sorry,
he don't speak Spanish, so my like Spanish side of
me wasn't really always like unless I talked to my
mom and we moved to Texas, so like I wasn't
near my mom or my dad, nobody really that spoke Spanish.
So whatever. But eventually, like the more that I've been
just kind of growing and being more around Spanish speakers
and just being back to my real like Claudia, like
(13:43):
the Jigita, I've just been more like yo, I love
myself like I love myself in Spanish, like like all
everything that I grew up around, everything that I was,
it's like this healing my my inner child with doing
everything that I know from childhood has been making has
been really healing. You know, So those things are like,
you know, the chickens, the goats. I wanted my son
to grow up how I did in Scatecas. You know
(14:05):
um so yeah ATVs fucking um A bunch of animals. Trees.
I really want to plant, you know, more tree. We
have a lot of like citrus and avocado and stuff,
but I want to like plant more stuff and just
be a hippie in a a in a weird way
like still fucking shit, but like you know, hippie viby,
like self sufficient. Yeah, self sufficiency, yes, oh my god.
(14:26):
That that was one of my biggest dreams, is like
one day having a farm and like having my own animals,
growing my own food, like kind of like prints did
oh I love that one day. One day it don't happen.
But I was gonna tell you, let me plant a
tree at your house. Absolutely, yeah, I really want lemon trees.
I have a bunch lime. Yeah. I have the little
Mexican lemons and the little ones. You know, Mexicans never
(14:48):
know the difference between lemon and lime lit a little bit,
little ones a little their juicy. Yeah. No, honestly, I
really liked your place. I was like, do this is
fucking vibi. I feel like I could sit out here
and just fucking meditate and go to another world. It needed,
It needed a lot of love. It needs a lot
of work. But it's like that's when I become me,
you know. It's like I get to that's the beautiful
this place. Yeah, you're doing good, You're doing good. That's seu.
(15:11):
I mean talking about being Mexican and the whole thing.
I don't know about you, but sometimes it makes me
sad that we're so proud we're representing, you know. I
feel like I can honestly say I I'm proud of
the things that I've accomplished, you know, And and I
didn't even really sometimes even sometimes even in English something
I'm like, that's worries. I just don't say, right. But anyways,
(15:33):
I've gotten a lot of criticism from my own people,
you know what. I'm like, dude, why is it? Why
is it that? And I'm sure it happens a lot
in different cultures, but I do see like the Asian
cultures like they really support each other and they're like,
come on, like let me help you. I I've noticed,
and that's something that I talk about frequently. It is
like dude, you see someone rising, someone doing their thing,
(15:57):
that's tight, it's I can come thron you know. I
don't know have you ever experienced that? Absolutely my whole career,
I think, you know, like they say, straight up, um,
I feel like it's never enough. I feel like people
always want to find things in nitpick and and all that.
Like every other culture, I feel like they support each other,
(16:18):
they help each other, They collaborate a lot, you know,
they try to really, you know, they come from a
small island, so everybody's just so proud to be from
this one little place from there to the world, you know.
And with Mexico, you know, it's in some ways it's
like the second US, where it's like everybody from every
other country shows up there, makes a career. You know,
it's one of the biggest fucking streaming countries in the
(16:38):
whole world. But Mexicans don't show that same love for
to Mexicans, you know, and Mexican Americans same thing they
beat with Mexicans. It's just this whole fucking thing. And
it's like, dude, at some point we will, I think,
grow out of that, but unfortunately we do take all
the fucking hit for that because like fucking I don't
know why. Everybody's just like yah, she's not as good
(16:59):
as hers, like another person from another ethnicity, and it's like, bro,
you guys, like you know, I don't know how that
can cuss, but yes, like they're always yeah, yeah, yeah,
either fucking the like second dick, you know, but everybody else,
it's like everybody else is cool. Yeah, but we were like, okay,
I'm not cool enough, like fuck you. Yeah. Lately I've
(17:22):
been more like I'm gonna get over there, like fuck that.
I think that's why I start with this don't give
a fuck attitude, because I'm like, now I'm starting to
really realize. Sometimes I'll look at a hater's page and
their picture and I'll be like, oh, okay, you just
don't know better, you know what I mean, Like you're
just a hater, Like you're just you're not happy with
your life. Yeah. The comparison situation, like everyone it's like, oh,
they're always, especially in my genre, it's it's no and yeah,
(17:49):
you're absolutely right. Jenny Rivera is a queen, she's a beast.
There's never going to be another Jen Rivera, Like there's
never gonna be a Selena, like there's never gonna be
another Michael Jackson, another Prince, like they are one of
a kind. And that's where I'm like, but there's room
for so many of us, you know what I mean.
It doesn't just have to be one woman and all
the type of music that I say, because sometimes here
(18:09):
and there it's like, ah, no, you're fucking not good
enough or whatever, and I hate that. Like I'm learning
to now what you said, not give a fuck, you
know what I mean, Like now I really believe just
saying it and pretending. Now it's like I don't give
a shit. I'm gonna do whatever I want. You're not
gonna put me in a little box. I'm gonna step
out of the box. I'm gonna do me. And yeah,
(18:29):
I don't know why they always have to do that
comparison shit, It's always so There's been plenty times when
I am I see people like, yeah, this female Mexican
rapper or this female Mexican rapper, and it's like, why
do you guys always have to like compare and you know,
push more of the collaboration and also with you, you know,
like I think obviously your mom is who your mom was,
you know, there is like there's I don't know why
people have to bring that up, like they should let
(18:50):
you be a human being, you know. I think now
it's taken some work and I'm gonna I think I'm
going an eighth year of my career as a singer
and now, like because I've been diligent and like I like,
I don't care, Like I'm kind of like a horse
in that sense where I'm just like Memolo these Okay,
they got fuck it. I'm gonna keep going because I
believe in myself, you know what I mean. I know
that I meant to do what I gotta do. And
(19:10):
that's It's there's been so many times where I might
fuck this and something happens that I have to keep going,
and I feel like that's just a god given thing,
you know. So I've learned to just you know, go
around that. But AnyWho, you are an independent artist, but
you were with Atlantic Records right for how long? Shit,
like five six years or something like that. But I
(19:33):
was doing my own thing independently, Like basically I knew
that they were gonna suck me over, which is kind
of weird. I guess I already came into it all negative.
But I was broke. I had like twenty dollars in
the bank, I was pregnant. I had a song that
was kind of blowing up on YouTube, and I was
like fuck it. You know, I was in a shitty
independent deal that. You know, an independent you are always
going to be better. But no, they had already sucked
(19:54):
me over and they were my people. So by the
time Atlantic comes, not gonna like, well shit, I'm gonna
get sucked over by somebody, I'm might as well do
it with the fucking major and you know, get a check.
So I did. I got a check. I flipped that
so I made my clothing lines merch, you know. I
bought all my stuff to make my own music. And
even while I was at Atlantic, I was really trying.
I was really hoping that my career would would work,
but they just didn't get it, you know. So I
(20:16):
would just drop my own music on YouTube, Like I
would show them something and be like, no, that's not
gonna work. So I'll drop it on YouTube, I'll give
million views, and then I'll do it again, and I'll
do it again. I'll do it again. So it's like
everything that I would show them wasn't good enough. But
then when I would do it on my own for
my fans, I was growing as an artist, so I
was like, I need to leave, but they kept being like,
give us another chance, or like now we brought this
other person, give us another chance. And I'm like, all right, cool,
(20:37):
But that's always been me as a person in relationships
in business, like I always give people too many chances,
and then I just regret spending so much time. You know,
I'm like, I should have left when I knew I
should have left instead of being here for another Felton
in your gut. Yeah. So I've been learning to trust
that too. And it's a lot of financial responsibility. They'll
being independent because I was independent for a little bit
and then that's when I was kind of like, hey,
(21:00):
Universal was looking for me for a while, and finally
I gave in. But because it was just so much,
It's it's a lot people don't realize that. People are like,
oh my god, you're fucking rich. You're balling blah blah blah,
and it's like, yeah, but the way we make the
money is the way we need to invest it to
continue the growth, you know, And people don't understand it's
a lot, but you know what, and I sometimes on
(21:20):
just some universe like human shit. I feel like the
world just wasn't ready for who I was back then.
Like I always say, being ahead of your time is
like one of the saddest stories ever, you know, because
it's like you'll never really see it till the person
is gone, that you'll be like, oh shit, like that
was fucking dope. And I started to finally get some
sort of like I started to realize that when I
was going on tour and I was like seeing some
(21:41):
pictures of like Prince performing, or like Nirvana or like
different people amy why now, And I was seeing the
size venues and I'm like, oh shit, I'm doing bigger
than some of those venues that were iconic moments, you
know what I mean. And to me, because I'm this
independent little rapper ga, I don't see it, like I
don't appreciate what I actually have and one day I'll
be gone and people will see it and be like, yo,
she was doing this for so long. But I think
(22:03):
just for so long it didn't make sense that a
Mexican female queer rapper was doing what I do. And
now I see more queer rappers coming out. I see
more Mexican artists, I see more hip hop. They're looking
for girls and when they when labels go, oh like this,
they'll show me. As an example, I know a girl
that just got signed with a learning for like a
single deal, and she was like, they were bringing you up,
(22:24):
like can you do what Snow is doing. I'm like
they had me. I'm like they fucking handed me and
they never did what they needed to do. They didn't
appreciate you. Now that you're gone Nam, probably that's what's happening,
you know, And that's good though. That's tight that you're
doing it all on your own and you have control
of your career, and I think that's tight. I mean,
i'd admire that. I think that's super tight. And I
(22:45):
think you're doing a good job. And I think that
it's beautiful that you're so focused and hone in on
like this is what I'm doing, and versus being like
bigheaded and saying you know what I mean, Like, I
think there's there's a lot of beauty in humility, and
you're kind of like just enjoying the moment and then
when you step back, you're like, oh shit, I'm actually
doing like damn okay, And you could say I'm proud
(23:06):
of myself. Can you say that? Can you say that
you're proud of yourself? Yeah? Yeah, I could say I'm
proud of myself. Yeah I am. And you know, one
thing though that people don't get is that, you know,
I love the freedom, but I always relate music to relationships.
It's like, I love the freedom, but I also like
not thinking sometimes. So I would love if there was
a label that came in and knew exactly what to
(23:27):
do and was like, yo, is what we're gonna do,
and I'm like, lit, this is amazing, Like I love
that shit, you know. But it's just that when they
do that, a lot of times they don't get what
it's supposed to do, so they do. I let them
do what they want to do, and then I'm like, oh,
like you led me the wrong way around. I think
one day I'll find a partner in music where we
could maybe work together a lot better. And it's like
(23:49):
some things, I don't want to make decisions on some things,
I'm like, you tell me, what do you want. I
like to write music. I make good songs. I show
them to y'all. Do you like it? Do you not?
You tell me other than that, sometimes I'm like, I don't.
I don't want to do some of the bullshit, you
know what I mean, like the connection with the fans,
and I like them, like focus on what you do
best versus taking care of like the business side of it.
(24:10):
Maybe yeah, because there's a lot of people okay, asking them,
but they don't actually get shit done. It's like you've
been on the phone off fucking day but on nothing,
like nothing really gets handled. That's what I don't like. Better.
If you the type of person and gets your handled,
I'm like, shit, go ahead. I'm like I'm here, I'm
pretty easy going. So you are open then open to
maybe someone if someone comes knocking on your door and says, hey,
I want to fucking invest in your ass, I believe
(24:31):
and you like you're open to it. Yeah, if it's
the right situation. One thing people don't know about me
is I'm super like universe. I trust the universe. I
have faith. I know that there's so much good karma
that I've had from the past. And this isn't just
me saying like there's been so many situations where things happen,
and I showed my character and I know that my
(24:52):
good karma will come one day that I'm so trusting
in shit coming that I'm like, when is it? You
know what I mean, Like, who's gonna knock? Because it's
gonna happen. Yeah, it definitely is. Do you suffer from anxiety? Yes,
(25:13):
very much. It has not always been a thing or
it was like it just happened more when you, I
don't know, stepped into this, I think forever. I think
since I was a little kid. I think back then,
they didn't really know how to like explain all that.
I know, my mom's always had anxiety and she's bipolar,
So having a bipolar mom could definitely add on to
your mental health issues. But I always had anxiety, but
(25:36):
now now so I have coping. I have ways of coping.
But definitely, I think it's physically painful for me sometimes
to talk to people or like like physically painful to
know that I'm going into a room where there's just
gonna be like all this, Like sometimes I feel like
I can't you know, it's just really a lot. Yeah,
it's like a lot, but I take it day by
(25:57):
day and you know, maybe sometimes that's why I never
you know, blew up or like was bigger than I
needed to be. I think sometimes it saved my life,
you know, to kind of do it little by little
because I don't know if I would have been able
to handle everything. I think it happening little by little
is like so much better than it going from one
day to another because gomosubs Damian backass and you have to, like,
(26:18):
I feel like just little by little book like savoring
and really appreciating the moment in reality, you know what
I mean. So I feel you on that. Um. Have
you ever tried microdocing? Yeah? Like truths? Yeah, yeah, I
like it. Not every day, but I've I've done it.
Microdocing really helps. You got to put me on Yeah,
I do. And I got to explain it too, because
(26:40):
it's something I've been doing for the past eight months
and it's changed my life, like with anxiety, depression, confidence,
Like it just you take a certain amount every three
days and it's like a vitamin. You don't feel like
when you take a bunch of it, you know, but
you just you just feel different. I don't even know
how to explain it, but it just I know that
it changes everything on a cellular level. So it's probably
(27:00):
something that I don't know, just putting it out there. Absolutely,
I would love that, And so tell me a little bit,
because I didn't know that you were married until I
was on your podcast. You were married for ten years,
So I have a question. I don't know if I
ask you this, I'm telling you I kind of like
I was having too much mone I kind of blacked
out a little bit. Anyway. Okay, so you you identify
as queer, So what's the difference between like lesbian and
(27:21):
queer or like queer doesn't mean bisexual, right or does it?
To me, it's always been like all encompassing. I don't know,
Like I'm just you know, queer. I don't know. I
think with labels and all that, it's hard because I
feel like human beings are always finding out more things
about themselves and getting to know yourself, and you're always
growing and you know, and things are very on a
(27:43):
person to person level, and just I don't know. So
to me, I understand that people could be gay or
buy or whatever and have a real fucking connection with somebody,
and really, really I'll definitely say that I don't care
much for labels, like for example, I identify like me
personally identify non binary. However I don't say it out
(28:05):
loud because then people will tag that on me and
then they'll be like, oh so they bubba, and it's
like no, like I just don't no, I don't know,
and I don't care, Like if you want to get
me non binary, cool and if you don't, cool, But
I don't want to be the face of it. I
don't want another responsibility on me about it, like I
don't want to ride, you know what I mean, Like
I'm not the voice of it. I just I just
had to know that. My whole life, I've looked at
(28:26):
myself and sometimes I feel comfortable and sometimes I don't
feel comfortable as myself. And sometimes I have an out
of body experience and I feel like I'm watching myself.
And sometimes I feel like I'm in drag, whether I'm
a dressed more masculine or feminine, Like I don't know,
that's like a thing in me, And so all I
can really say is like I'm just I'm just vibing.
I'm just a bubble. I'm Claudia. I like what I like.
If I have a connection, it is what it is.
(28:48):
I will say I see myself being with a woman
for sure, Like definitely, I think it just makes more sense.
That's a conversation I had with my ex husband. Was
it just just makes sense? I like women they're Was
it cool with it? Yeah, I mean there's been it's
been very give or you know, like back and forth
and stuff. Um, but eventually he was. Eventually he was like, hey, man,
you know whatever makes you happy, Like when I see him,
(29:10):
we don't have any hate or anything. We talk. He
thinks all the girls like I've dated are pretty um,
but that's what he hit on one of them. Oh
he did. Yeah. I was like, hey, bro, like this
is for real. This isn't like what the hell We're
not trying to get in her panties? Like what they
so like, this is fucking weird. No, you you have
the well your ex girlfriend and some of the girls
(29:31):
that we kind of talked about when when I saw
you when we were I was there with you. Um,
they're good looking, you have good taste. So yeah, Okay,
everyone keeps telling me, oh my god, Snow is so cute,
she's so beautiful, and this is not I know, I
know already get off her. Gag, I'm scared. But um,
what's coming out to your parents? Was that tough? How
(29:53):
did they take it? Being like especially your dad being
so like traditional, you know, Mexican macho man. Um. Well,
my dad I didn't talk for fourteen years because it's
something he did. Um. So he did some crazy shit
and then I just was like just a fucking disappointment
to all of us, and so we just didn't talk.
And so the first time that I saw him after
fourteen years, like, I think it was me starting this
(30:13):
journey of like really reconnecting with like maybe the past.
I think I had been so dead set on my
on moving forward, which is great. I didn't even realize
how healthy I was for always moving forward until I
started to just kind of look backwards and try to reconnect.
And then I think I've just energetically mess my whole
fucking life up. But whatever. But also maybe I'm going
to come out of this rise from the ashes and
be so much better for it, you know, So who knows.
(30:35):
But anyway, I reconnect with him, and I took my
fiance at the time, and I really didn't come out.
I really was just like, this is my fiance and
he was like, Okay, that was it, you know, that
was it? And hey, did you document that? I think
I saw that when you went actually to Mexico you
took her and are you guys? You guys aren't talking
right now though, right like we're not. We don't have
(30:57):
a problem, but I you know't we're just different people.
You hard to kind of maybe rekindle after so many years.
And your mom, your mom's go with it. She makes
her comments um here and there, like she's never really
gotten along with any of my partners, whether male or female.
So my mom, I just give her her space and
I like let her. You know, she lives in Mexico.
She she she admittedly like rather be in Mexico. She'd
(31:17):
rather be in her own world. She'd rather not deal
with anything that isn't her and for her own mental health,
I'm like, go ahead. You know, I got her a car,
her house, everything she needed to fix, you know, anything
in her house, her phone, you know, some money. So
it's like you're good, Like you're also an adult, so
you know, you and your boyfriend like figure your shit out,
But like I don't. I'm not her mom, you know,
(31:39):
but she's not my mom either. Yeah, Okay, I see,
and I think probably for her it was just like, okay, ef,
everybody's my kids. I don't want to have the responsibility.
I want to do my own thing. It's good to
give people their space and eventually maybe they'll come around
and realize things. He's seeing it up with that man,
you know. Yeah, so you're going on to her tell
us about that. Yeah, I'm going all around the United States.
I'm doing the keys I never had, which I think
(32:01):
people are expecting it to be way more keen say
than it actually is gonna be. I think people need
to remember how I dress and who I am. Like
it's I'm gonna have a little moment for it, but
I'm also like still a crowdsurfing champagne popping. Yeah, asked
smacking person. I'm not, you know what I mean. Like,
So that's that's what that is. And then I come
home for like a couple of weeks, and then I
leave on tour with southfec Land for an arena tour.
(32:23):
So that'll be dammy. So you're gonna be gone for
a hot as minute. Yeah, I'm gonna be gone to
the fall Damn. I know. We just met each other.
I know I'm gonna have to fly to you. I
don't know. We gotta figure out. I don't figure it out.
And when you leave that does your son go with you?
Obviously because he has school, he probably doesn't, or he homeschooled,
he does, he doesn't. I'll fly him out there, or
(32:45):
like I'll come home whatever I need to do to
you know, keep back connection with my son all the time.
But definitely right now, Mike, THEA just she just showed
up and she's gonna live here now, so she's gonna
help me more with all the house stuff and with
my son with everything, because you know, I am getting
so much busier and sometimes I don't know the guilt
of not fully always being there for my son and
(33:05):
not fully being there for music, always kind of thinking
of both like personal life, all these things. It's just
been like too much. So having my THEA and she
was like a mom to me. So she's she's just
very maternal, very like very nurturing and I love that. Yeah,
that's gonna help you so much. So I can stop
looking for that for my mommy issues and girls and
I could just focus, you could just I got a mom.
(33:25):
Now we got no, but it does. Honestly, it does
make like having someone, especially if it's your thea like
make it makes the house feel like a home. So
that's gonna give you so much peace while you're out
and know that your son's in good hands and you
don't got to worry about that extra shit. So as
far as the house and the groceries, and that's gonna
be wow. I love. Yeah. Yeah, my lady just left.
She was from so she had to go back as
(33:47):
her visa. But when she was here, just the house
just feels so warm, like and I need that, like,
I need that feeling. Then I get stuck doing all
the sen stuff and then I can't create. You know,
I'm tired to go to the fucking studio and like,
you know what I mean. So I don't know. I mean,
we gotta figure this out. I gotta see you and
go to one of your show. Yeah, but mom, we're
(34:09):
here every day. I just be rehearsing. You saw the studio.
We just saw the studio. I heard some of your
music that should like stuff that you guys are ready like. Honestly,
I was like, well, I was blowing the funk away.
It's really good. And I'm not just like blowing smoke
up your ass. I'm being serious out Like Richard, my
manager who was with me, was like, what the fuck,
He's like, this is crazy. So you I told you,
(34:30):
I puld you on your podcast, and I'll say it again.
You're a badass bitch, and I hope you know that.
And anyway, thank you, thank you so much, and I'm
just glad, thank you so much for taking the time
to be on my podcast to talk to me and
talking a little bit more about Claudia. You guys follow
her on her Instagram. Is there any what's your YouTube like?
Share all the platforms with us please, Well YouTube obviously,
(34:52):
Snow the product is like my music and everything, and
then every Day Days is a channel where I do
a little bit of vlog personal life. And then every
Night Nights is my podcast which is on my Everyday
Days channel. But that was supposed to be I made
that channel so that it's like you're not looking for
Snow the product on it, you're looking for Claudia. As
you see, I've been kind of on this journey of
really being like, yo, I'm a person because people people
just would talk to me or treat me as if
(35:14):
I'm Snow the product, and they were very aggressive and
abrasive with me because they think I'm this hard person.
And so it got to a point where I needed
to remind people like, that's not who I am, and
you're gonna make me cry, Like the amount of times
that I've cried with how I was treated because they
thought I'm cocky or they thought I'm this or that,
and I'm like, that's not who I am. That's just
a rapper. That's a rapper. So Claudia, Claudia. Yes, but again,
(35:39):
thank you, thank you so much. And you guys know,
on my ill listeners, we always end every episode with
a motivational quote. All right, if you guys know, I'm
huge on discipline, routine, and here's a discipline quote for
you guys. Discipline is choosing between what you want now
and what you want most play back, Okay. Discipline is
(36:05):
choosing between what you want now and what you want most.
Discipline you, guys, it will take you very very far
discipline and consistency. So anyways, I'll leave you guys with
that Snow. Thank you, thank you, You're beautiful inside and
now and thank you. Yes, I crush on you Heart,
Heart Heart, Um. I hope you enjoyed this conversation as
(36:26):
much as I did. And don't forget to listen to
my advice podcast, Dear Cheeky's new episodes drop every Wednesday. Okay, peace,
do you need advice on love, relationships, health emas. I'm
so excited to share with you that my Cheekies and
Chill podcast will have an extra episode drop each week.
(36:47):
I'll be answering all your questions. Just leave me a
voice message. All you have to do is go to
speak pipe dot com slash Cheeks and Chill podcast and
record your question. I can't wait to hear from you.
This is a production of iHeartRadio and the Michael Gourda
(37:08):
podcast Network. Follow us on Instagram at Michael Dura Podcasts
and follow me Cheekies That's c hi Quis. For more
podcasts from iHeart, visit the iHeartRadio app, Apple podcast, or
wherever you listen to your favorite podcast, and check us
out on YouTube.
Host
Chiquis
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