April 3, 2025 • 57 mins
We're back with Season 3, Episode 47 of the Club 520 Podcast! Jeff Teague, DJ Wells and B Hen hit up NYC's Fueled by Culture to sit down with legendary NBA trainer Chris Johnson, National Recruiting Director of High School Basketball Paul Biancardi, and the iconic rap star Master P. First, Chris Johnson and Biancardi tell a crazy story about Jimmy Butler and talk NIL in high school basketball and Kiyan Anthony getting snubbed from McDonald's All-American team. After talking to Johnson and Biancardi, the squad sits down with Master P to talk about the rap game, coaching AAU, and his new role as President of Basketball Operations at the University of New Orleans. Plus, don't miss Jeff's hilarious story of Master P telling him to pass the ball to DeMar DeRozan at a basketball camp!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
The volume. Yo, yo, yo, yo, yo, NYC. What's happening? Yeah, yeah,
I'm sorry.
Speaker 2 (00:16):
You know team got home court the NYC. You know
what I'm saying.
Speaker 1 (00:19):
That's off the books of the show Man first Seas. First,
we appreciate y'all pulling up. Shout out to my god
Marcus having this few of our culture. We appreciate y'all.
Man Club five twenty Man, I'm the host. My name
is DJ Wells. I got my game with me to
my far for our left, my dog Bi should be
hearing out the pearles.
Speaker 3 (00:35):
How you what nasty?
Speaker 4 (00:36):
Cool and nasty?
Speaker 3 (00:37):
What's up in New York?
Speaker 1 (00:40):
You know the vibe to a right that back home here?
But show still to my right, my dog young not
yo your tea? How you are brother man? I'm cooling, man,
I'm happy to be here. It's a good vibe in here.
Already we can be ourselves. So that's all I needed
to hear. Oh yeah, he already set the tone.
Speaker 2 (00:57):
Man.
Speaker 1 (00:58):
Listen, man, we're gonna have some great guests today. Let's
start it off right man. We got two of basketball
spinders joining us on the stage right now. We got
from the Legends Basketball Survived, My man, Chris and last
a certain lot at least one of the best talent
evaluators in basketball.
Speaker 2 (01:13):
Coach P Paul j N already appreciate y'all.
Speaker 1 (01:16):
Come on up, y'all, show ups a love, Yes, sir, Yes, sir,
Hey showing the DJ some love, My boy going crazy
with the segments.
Speaker 2 (01:30):
Tap me me in for showing show ups a love.
Speaker 1 (01:35):
Listen, man, it's a lot of basketball up here. But
first things first, you know what I'm saying. We love
having a good storytime here at Club five twenty for
coach P and T. Y'all got a connection from way
back man letting people know about it.
Speaker 2 (01:47):
Oh he told me today, Yeah, you worked. He knew
my father. So I'll let you explain the first and
that I could comment about it.
Speaker 5 (01:55):
So when I was grew up in Boston and I
used to attend practice is at Boston University when Rick Patino,
you're Saint John's coach, was the head coach.
Speaker 2 (02:05):
Let's hear it for Rick and Saint John's yeah on
top of the Johnny love.
Speaker 6 (02:10):
Yeah, uh no.
Speaker 7 (02:16):
It is.
Speaker 5 (02:17):
So I'm a young college player trying to walk on
Division three and I'd go to all the practices in Boston.
So I went to Boston University watched Patino practice. Jeff's dad,
Shaun Tigue, was there. He was one tough son.
Speaker 3 (02:32):
Of a bitch.
Speaker 5 (02:32):
I can say that, right, Marcus, say anything I want,
Coach Am I right though, your dad tough, hard nose player.
Speaker 1 (02:42):
I don't know he was. He was sad to me,
but I'll let you go.
Speaker 5 (02:47):
That's not what I saw him practice.
Speaker 1 (02:52):
Now, so you telling me that and he gonna watch
this show and you giving him all that love. Now,
I'm not to hear that for the rest of my
life that he was a good player, and every day I.
Speaker 2 (03:00):
Was telling me so.
Speaker 5 (03:01):
So he's a og man.
Speaker 2 (03:03):
Don't say that now you got og title. It's crazy
for sure. Ben.
Speaker 1 (03:07):
Listen, what my favorite things about basketball? And you got
a lot of vantage points. A lot of people are
play a part in people being successful.
Speaker 2 (03:14):
One of the best traders around, Chris Man.
Speaker 1 (03:16):
Please tell the people how you got started and say
helping people get to the next level.
Speaker 4 (03:21):
I mean, first of all, shout out to Marcus, my guy.
Speaker 8 (03:24):
I met Marcus at USA basketball. Okay, so I had
a couple of players on the USA team and I
met him with Tobias Harris. So Tobias and him are
really good friends. And I've been a part of Harris's
family for a while. And we met gambling with me
and him and Russell Westbrook.
Speaker 4 (03:40):
So we were.
Speaker 8 (03:45):
We were gambling and me and Marcus was looking like, hey,
double down on zero. We was telling Russ the next
one they hit with zero, which payout is like thirty
three to one, and nobody on it. But that's how
I'm at Marcus and you being in a basketball space.
It's all about community and it's all about you know,
(04:07):
the youth, the ground, the grassroot, and it's all about
you know, it's a small circle. And I went from
being a player and understanding like what my true craft is.
So my true craft is not hooping. My true craft
is developing people and really taking it into like a
(04:28):
science of like understanding, like mental mental health, mental wellness,
like understanding moves, you know, looking at people and being
able to identify not just what their skill set is,
but who they really are. So basketball for me has
been great, and to be around the world, to be
(04:48):
able to touch people around the world through basketball, it's just.
Speaker 4 (04:51):
Been a great vehicle.
Speaker 1 (04:52):
Most definitely, one thing I like about you Chris, is
the fact that you said off the court is just
as important as on the court, and coach, you can
contest it. Is you evaluate talent, you have to evaluate
the person as well. Do you keep that in your
mind where you go through rankings and stuff like that.
It's like on court, but off the court is just
as an important.
Speaker 5 (05:08):
Absolutely. I put a big emphasis on traits, not just talent.
There's a lot of talent out there, but talent doesn't
develop without traits. I believe that your your traits can
protect your talent and it can grow your talent. A
lot of talented guys with red flags. That's why they
don't make it in the basketball space and sometimes they
(05:29):
don't make it in the professional space. So character, to
me is huge. Every high school player I have a
chance to talk to, I tell them three things. Focus
on character, academics, and talent. I tell them to chase
the cat. That's the acronym.
Speaker 2 (05:44):
So far as there's a hell of an acronym, coach
that might get you in trouble too.
Speaker 3 (05:52):
Wow.
Speaker 9 (05:54):
So far as the talent side of it, though, how
you go about like ranking a player?
Speaker 3 (06:01):
What are the steps?
Speaker 2 (06:03):
Well?
Speaker 5 (06:03):
I coach for a long time so I have that.
Hopefully I have the experience right and background and seeing
the players at the highest level of college. I coach
at Ohio State, Boston College, so I know what the
high major looks like. Been a head coach at Wright
State mid major, and I was an assistant with Rick
Majeris at Saint Louis University then he passed away. So
(06:25):
for twenty two years I've been in the college game
as a head coach or an assistant.
Speaker 4 (06:29):
So I look at.
Speaker 5 (06:30):
Different categories that are important to the game talent wise.
First athleticism. You have to see who has the athleticism,
who has the measurables skill level, who can impact the
game without scoring for me? And I know for Chris
basketball IQ is missing in the game and it's needed.
(06:51):
And I look for kids that understand what they're doing
and why they're doing it. Quick story on that. Talk
to an NBA assistant coach just this year and he said,
half our team doesn't know where to go on the court.
They don't know when I say cut, they don't understand
when I say screen, they don't know how This is
a high level NBA assistant. So basketball IQ is another factor.
(07:15):
And then I put the traits competitiveness, coachability, body language,
and being a caring teammate. Those are my top four.
Speaker 4 (07:24):
Because you had Jeff rank so low high school.
Speaker 3 (07:28):
So I just wanted to.
Speaker 5 (07:31):
I'm gonna get I checked that before I came. Yeah
about that, okay, all right, well here's the disclaimer.
Speaker 2 (07:38):
I wasn't doing it then.
Speaker 3 (07:39):
I was coaching to.
Speaker 5 (07:40):
Say, Louis when you come out of high school, So
blame the guy before me.
Speaker 2 (07:44):
I need to talk to him. Was that they had met.
Speaker 5 (07:49):
Yeah, they didn't know what That's why I got the job.
Speaker 2 (07:51):
They have bad eyes.
Speaker 3 (07:52):
You're right. I had your brother up high.
Speaker 2 (07:55):
You did shouts to FoST when you moved, shout to him.
Speaker 5 (07:58):
Okay, yeah, thank you for that. Though you're trying to
put me in a corner. You can't put a boss
the guy in a corner in New York. Not good.
Speaker 1 (08:05):
But so yeah, he tried to it up for you.
Paul's but listen, oh in YC. Yeah yeah, y'all know
what time it is? We playing them games? I said,
Paul's Relax, now you know what I'm saying. We only
got introduced to each other. Why is Kayane Anthony not
McDonald's all American.
Speaker 3 (08:23):
What you got to do with that?
Speaker 4 (08:26):
I need to know.
Speaker 5 (08:28):
Committee votes.
Speaker 4 (08:31):
Who is the committee?
Speaker 5 (08:32):
Yes, a lot of people who oh, different people. There's
a whole list of people we live in. You got
to reach out to McDonald's to get that. That that's
information that didn't want me to give out.
Speaker 3 (08:44):
So if you reach out, they'll give it.
Speaker 2 (08:45):
To you McDonald's.
Speaker 5 (08:47):
But honestly, it's always been a vote. Look, I recruited
McDonald's All Americans. Now I'm voting for them. There's so
many great players every year, and Kayanne's a great basketball player,
especially on the offensive end, and he's a really likable kid.
Not to get voted in, somebody has to get left out.
There's other guys too that had great high school careers
this year. Great, I mean great. I don't throw all
(09:09):
compliments unless they're they're earned. They didn't make it either.
Speaker 4 (09:13):
Son on the West Coast.
Speaker 8 (09:14):
I think six eighty McDonald's All Americans in California.
Speaker 4 (09:19):
At one point it used to be like two per stake. Yeah,
and so now yeah.
Speaker 5 (09:23):
They don't do that. It's not about it's the twenty
four best players in the committee's mind, based on the
criteria that they give you, which is who can be
a pro, who's dominated the game at the high school level,
and who has the greatest upside among the group. And
that gets difficult, as you know, you make a list
top one hundred, top two hundred, somebody's going to be
left off that could be deserved. Just like the NCAA tournament.
(09:45):
We were talking about that in the back room. Yes, sir,
teams that got in maybe shouldn't have teams that didn't
make it North Carolina, Yeah okay, and then you know,
other people didn't make the tournament. That's the unfortunate part
of making a list.
Speaker 4 (09:58):
Okay, I guess that was a pr answer.
Speaker 5 (10:01):
Respect, What would you like me to say the truth?
Speaker 6 (10:04):
I just did.
Speaker 5 (10:06):
He didn't make it.
Speaker 2 (10:07):
He didn't get hold of Hey, I like him.
Speaker 3 (10:11):
You got to watch him.
Speaker 9 (10:12):
You gotta watching someone to ask you like, I'm good,
I got I'm back on you next hold on, Chris.
Speaker 10 (10:19):
That's crazy, you know, you know, yeah, oh, Jeff, Jeff,
this wasn't in the contract.
Speaker 9 (10:31):
Now, Chris, I wanted to ask you, like, who was
that first player? Did you develop him in high school,
college or the pros?
Speaker 4 (10:37):
Like first?
Speaker 6 (10:39):
Yeah?
Speaker 3 (10:40):
Yeah, cool? Or even that you you might have started
with a pro.
Speaker 11 (10:44):
I heard you basically changed Jimmy Butler game round.
Speaker 2 (10:48):
Yeah. I remember him in Minnesota.
Speaker 1 (10:50):
Yeah, Jimmy.
Speaker 8 (10:51):
Shout out to Jimmy because getting traded a Golden State.
Speaker 4 (10:55):
I think they're like fifteen and two.
Speaker 6 (10:57):
Yeah, and okay, look at Jimmy.
Speaker 8 (11:01):
With Jimmy, Jimmy's very interesting because Jimmy does.
Speaker 4 (11:07):
All the things that you just mentioned.
Speaker 2 (11:10):
Right.
Speaker 4 (11:11):
He wasn't ranked in high school.
Speaker 8 (11:13):
He wasn't ranked in the city of Houston where I'm from,
he wasn't on the top scholarship boards. Coach Bulls Williams
gave him a scholarship going to Marquette the thirtieth pick
in the draft.
Speaker 4 (11:28):
So when he got to me, when.
Speaker 8 (11:30):
I looked at Jimmy, Jimmy has what you need to
be a pro. It really doesn't matter how you start,
but when you pick up, you know that I got
to prove something. I got to go out and change
my life. I come from nothing. When I get that
(11:51):
type of ingredients, like a player like Jimmy, it's easy
to develop because he already had the mindset, he already
had the competition, and he already had the will and
the want to be that So I put Jimmy on
a five day workout, play like five workouts a day,
like micro.
Speaker 4 (12:13):
I had him trained with the point guards.
Speaker 8 (12:15):
I had him trained with two guards, the forwards and
the sentence. So when you watch him play now with
Go to State, he can play anywhere on the court.
He got all the footwork.
Speaker 4 (12:27):
And he has the ability to make the team better.
Speaker 8 (12:30):
And so that journey with Jimmy was great because he
gave me an opportunity, a platform to be able to
build him and to build him into something great. And
that year people don't know Jeff when he was in Chicago,
Jimmy had a contract I think about forty six million.
He came to me and was like, say, bro, I'm
(12:52):
a decline. I was like, bro, I can't tell you
to climb forty eight million. I ain't got forty eight million.
I can't tell you the decline. And he was like, no,
I'm gonna get max. I put into work. I'm focused,
and I don't give a fuck.
Speaker 4 (13:08):
Turned it down.
Speaker 8 (13:09):
And once he turned it down, at the end of
the year, he was Most Improved Player of the Year,
First Team All NBA NBA All Star got a picture
of us taking that picture of signing a hundred million
dollar max contract for the Chicago Bulls. And that's a
player that wasn't rained, sir, He wasn't on nobody board.
Speaker 4 (13:33):
It just comes from peer desire of what you want
to become.
Speaker 2 (13:36):
That's the fun.
Speaker 1 (13:37):
Now, listen, if I ain't the best advertisment to tapping
of a Christmas training on what to tell you, Well,
you just he just sold the ship out of me.
I'm about to get back out of.
Speaker 3 (13:47):
You would have took that risk?
Speaker 1 (13:48):
Hell yeah, no, no, that would have been signed.
Speaker 2 (13:56):
I said, Chris, you're right, No, you can't.
Speaker 8 (14:01):
You can't take that risk because there's so many players
that have had your teammate before. I think you got
the Minnesota took that Riskay his name, but he wound
up in China the next year.
Speaker 2 (14:12):
Damn. Oh you talk about you, bozo?
Speaker 8 (14:16):
Yeah yeah, forty eight on the table yep, and he
was like I want sixty yup, And he was in
China the next year.
Speaker 2 (14:22):
Not me, y'all messing who's scoring big in the NBA
this season?
Speaker 3 (14:31):
You are?
Speaker 1 (14:31):
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Speaker 1 (15:35):
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Speaker 2 (16:53):
No, that could have said.
Speaker 5 (16:55):
You want to know who's on the committee?
Speaker 2 (16:57):
Say his name?
Speaker 5 (16:59):
Yo?
Speaker 2 (17:03):
So where was you at when Jimmy went crazy on us?
You was part of that. He was part of that.
Speaker 4 (17:11):
Listen.
Speaker 2 (17:11):
So you called Rachel Nicholas, Yeah, he tried to.
Speaker 8 (17:15):
I'm gonna tell you Jimmy. Jimmy is a true competitive
Jimmy crazy.
Speaker 2 (17:23):
Suah hey yo aw he said.
Speaker 8 (17:32):
He said, Jimmy is the type of guy to keep receipts.
Let's just start there. He ain't forgetting, he plays Domino's.
He's he's ultra competitive. You know, and sometimes guys that
are really competitive, they just black out and they just
(17:54):
focus on what's that in the moment, and him going
to practice was just a build up of what was
going on in his life at that moment. And when
you have that in you where he started for nothing,
playing with the third team and going after cad and
going after people, those are true stories. But he was
(18:14):
there to show them that he wanted to win so bad. Now, Jeff,
before you got there the year before, let's talk about this.
Speaker 4 (18:23):
After All Star.
Speaker 8 (18:24):
Break, Jimmy tore his meniscus a euro step against the Rockets.
Speaker 3 (18:30):
Oh no, I was there.
Speaker 4 (18:32):
Oh he was on the team.
Speaker 2 (18:33):
Yeah, we came the same year.
Speaker 4 (18:34):
Yep.
Speaker 1 (18:35):
So Jimmy called me. I wish you wouldn't have He
should have told me he was gonna do that. Shit,
how was State of Indiana.
Speaker 8 (18:43):
But exactly, But to show you the type of competitor
is show you that practice. Jimmy could have canceled the season. Sure,
I told him once again, counsel the season. He looked
at me and as like Minnesota had never been in
the playoffs, like in fourteen years or something.
Speaker 4 (19:02):
He was like, I'm gonna come back.
Speaker 8 (19:04):
I'm gonna make us go to the playoffs, and I'm
gonna sacrifice my body for this team and for the organization.
And we left. We went to California and we trained.
He went out of surgery. We started training the next day,
sitting in a chair, dribbling. Four weeks later he was back,
and I think he had like thirty eight thirty six.
Speaker 1 (19:27):
First game back was in LA I told him to
sit out.
Speaker 2 (19:31):
I was trying to kill they was in there that night.
Speaker 1 (19:36):
I had seen some people I wanted to something body.
Speaker 2 (19:47):
Crazy.
Speaker 1 (19:48):
All right, man, before we get out of here, when
I ask both of you, gentlemen, keep his brief as
you can. Obviously, is there a big change of how
you go across dealing with younger athletes with the NIL effects?
Speaker 5 (20:02):
Well, nil now is in the high school game. Forty
states allow nil and the other states will eventually doesn't
affect what I do at all. It's more so what
happens to the players.
Speaker 3 (20:14):
The public school.
Speaker 5 (20:17):
Public schools have lost a lot of kids going to
private schools because a lot of the public schools, and Jeff,
you could probably speak on this, being the head coach
of Pike High School, kids will leave for the private
schools because the NIL is more open. Each state association
makes their own rules, but at the end of the day,
the government is going to decide NIL, not state associations.
(20:37):
But for what I do, the only thing I noticed
is when kids get NIL, I take a look to
see if their game starts to digress because of all
the distractions. I tell every kid that will listen in parent,
you know, your brand is not your brand. Your game
is your brand. And when they decide to have a brand,
to have a business to make money.
Speaker 2 (20:59):
We're all cool with that.
Speaker 5 (21:00):
But when it affects your game or your grades, it's
not a good thing. So and it's a hard thing
to balance because adults can't balance money and game. So
now you have a teenager grades, school, game, money, it's
a hard balancing act. But for me, I just continue
to watch the progression of the digression of them on
(21:22):
the court, their talent, their impact, and then I always
keep an eye on their traits.
Speaker 1 (21:27):
Mo Stepan, Chris want to ask you this as a
parent of a kid, it's going crazy right now. You know,
I'm saying, obviously you got the game and the knowledge,
but you see, as other teammates, how is that for
them to kind of adjust to this new type of
lifestyle or opportunity. You got a lot of kids, like
you said, they come from nothing. Somebody way of checking
your face. You can change your mama life today, but
that check may not last longer if you go crazy
later and get more money.
Speaker 8 (21:47):
Yeah, as a parent, my son is going to Colorado,
shout out to Colorado, Big twelve, Yes sir, and he's
yeah taboid, he can play. I think it's the big
thing is building a system and community around the kids.
Speaker 2 (22:00):
Right.
Speaker 8 (22:00):
The money's always been there, so the money's not changing kids.
Social media has changed kids and the fact of like
showcasing what you actually have. So you just need to
educate kids on how to utilize the platform of social
media to be beneficial so versus them having to do
it themselves.
Speaker 4 (22:18):
Just hire a team. So it's there. So we just
need to educate the.
Speaker 8 (22:23):
Kids, the community, the system, the people around them of
how to hire people to put in place that can
manage those things for them so they can keep the
main thing.
Speaker 4 (22:33):
The main thing.
Speaker 8 (22:34):
Now, what I've learned having people kids that come from
influent houses, those are your top basketball players right now.
The people that can afford training you don't see a
lot of kids in the hood getting the right training
because they can't afford it. It's become a business now.
So like for myself, if I got a person that's
(22:55):
in a hood, I make enough money where I can
just say you good, I'm gonna take care of you.
I'm gonna build you from the ground up, so his
sacrifice will be different. But you find people now that
parents can afford training, their skill sets are much better.
So it's really has nothing to do with nil. It
really comes down to what's in your chest, who's around
(23:17):
you if you want to really play basketball, or you
want to be a celebrity or influencer, because there's three
different levels to that. So we can't box a kid
in Because I got people that parents are filthy rich
and play basketball in the NBA, as so many kids
that I have that dad played in the NBA. That's
better than a kid straight out the hood because he
(23:38):
has more opportunity to get trained and to be developed.
So that's why you looking at the NBA now, you
see a lot of kids of dads that play in
the NBA because they have the resources to be able
to get to that level.
Speaker 1 (23:54):
But do you think it lacked passion now, because I
think when you come from nothing and you are hoping
the passion be a little different.
Speaker 4 (24:02):
It does.
Speaker 8 (24:03):
A look, it does be a little different. But then
I look at Steph Curry.
Speaker 2 (24:06):
But then I look at Anthony Edwards.
Speaker 1 (24:08):
I think we all can relate to him a little different, yeah,
than we can to Steph Curry.
Speaker 8 (24:12):
Right, I mean, but we can relate. But when I
look at Staph, I look at Clay, I look at
some of the two parent households by in the NBA
that people don't talk about because the game of basketball,
no offense fall is a black dominated game. And so
when you look at that hero, no offense, but it's
(24:35):
dominated by black players, and so a lot of people
don't talk about two parents. They don't talk about the
two parent household, you know. And so being a two
parent household, you can produce a mentally tough kid. You
don't have to be abused to be mentally tough.
Speaker 2 (24:55):
It's her.
Speaker 5 (24:57):
We're down on time. But I want to tell this
for everyone more watching whoever coaches trains parents. We talked
about social media, you talked about mental wellness. We can
talk about basketball all day long, and the biggest thing
that I've noticed, whether it's millennials, Generation Z and now
it's I think it's Generation Alpha. The biggest problem the
(25:19):
kids are experiencing is not on the court social media.
First was the Internet, now it's social media. And the
one game I tell everyone not to play is the
comparison game. It's a never ending game. You can never
win the comparison game. And so many kids are playing
that comparison game. And it's a recipe for unhappiness. So
(25:41):
you don't even get to the trainer, you don't get
to the coach. You're just unhappy all the time because
you're constantly comparing other kids have versus what you don't have.
So if I can encourage everyone to help kids not
to play the comparison game, someone's always gonna be better
than you. You're gonna be better than somebody else. That's
(26:03):
the way life goes. But if you can keep them
focused on their own growth, their own development, they'll be
happier and they'll make faster progress. The comparison game is
the quickest way to fizzle out of anything, whether it's
somebody at work or somebody in sports.
Speaker 1 (26:18):
I just want to get that in I well saying, coach,
I need to hear that. Hey man, we got to
move on. Make some love for coach P and Chris
Johnson for show.
Speaker 2 (26:27):
Gentlemen.
Speaker 1 (26:28):
We appreciate y'all. Gonna take a quick break and we'll
be back at it. We get to be in the
presence of a mongul philanthropist and mostly partly right now,
President p Man. We got the one, the only master
p the build. It makes a love Master p Man.
Thank you Man.
Speaker 2 (26:45):
So I honored to be in your presidence tonight, big dog.
Speaker 1 (26:49):
Before we start, can I say some p Yeah, Hey, DJ,
can you play break.
Speaker 2 (26:53):
A Moll's something real quick for me?
Speaker 1 (26:55):
Yeah, we gotta send to bar exact like we ain't
got they know in my house. Oh, it's like a
national anthem. No no no, no, no no nothing, no no.
Speaker 2 (27:05):
No, no no no, break the ball something, hold on.
They don got that. That's cool. Respect, respect, don't worry
about it. That's my mama. It's cool.
Speaker 4 (27:22):
Oh there.
Speaker 2 (27:24):
Now getting right here we go. Hey, you don't what
I'm saying.
Speaker 3 (27:28):
I had to do this for my sister, she said.
Speaker 1 (27:30):
If you don't tell him how we feel about this,
I ain't gonna never forget you.
Speaker 2 (27:39):
What they say.
Speaker 3 (27:40):
Well, you starting off.
Speaker 1 (27:42):
Hustle ball against Captiller who I beat your neighborhood drug dealer?
Speaker 2 (27:48):
You turned me out?
Speaker 3 (27:50):
Seek me o me.
Speaker 2 (27:54):
I'm all right right, my faull DJ, I just had
a shower.
Speaker 6 (27:56):
I had a show.
Speaker 1 (27:58):
Yeah, all right, the ball that's right now we locked
in up to. That's my song, man, that's my song
for sure. Listen, man, first things, farts. Congratulations on your
new role. You know what I'm saying, New Orleans holding
down to president of operations. Man, tell us what inspires
you to take that role? Man, You're so successful with
everything you've ever done. What made you go on this journey?
Speaker 4 (28:16):
Well?
Speaker 12 (28:16):
So black athletes, right, A lot of these people don't
understand us.
Speaker 3 (28:22):
They don't understand our culture.
Speaker 12 (28:24):
And for me to be a coaching to be president
of operations of a major university and coming from hip
hop exact history, and I'm just letting God lead me
on this journey, y'all where I come from. And this
this is big for our culture and our people because
we always talk about the negative things.
Speaker 3 (28:44):
So think about it.
Speaker 12 (28:44):
It's been twenty five years that I've been doing right,
and so I know that this is a way that
garden and I'm just taking this journey.
Speaker 6 (28:54):
Most definitely, Tea.
Speaker 1 (28:55):
Listen, you got a little bit of leneaship with Master
being here, don't even though I'll let him know about
it now. So remember when y'all went to ABCD camp,
you took Romeo and DeMar DeRozan. Well, I was happen
to be on the team with DeMar DeRozan, and I
was having some bright moments at that camp, and you
tapped me on my shoulder at one time and you
was like, hey man, you nice. He was like, but
(29:17):
it's a cat on your team right there. He was like, man,
trust him, he can play too. And you told me
drive the ball to the lane and throw it up.
I promised he'd go get it. We played the next game,
I threw it up to themar He wouldn't go get it,
and I ain't get the ball no more like it
became his team. It was my team for a minute.
(29:39):
The next thing you know, it was his team.
Speaker 3 (29:41):
And so that's what I want to tell y'all.
Speaker 12 (29:43):
Right, when you look at DeMar DeRozan, Lance Stevenson, I
coached all those guys, Jailer Sus, Big, Chad Holby, and
my thing is those guys come from real community, places,
a property, and I think a lot of these coaches
they give up on our kids. And that's why I
(30:04):
tell any kid in college right now, right, the reason
why you want to play for me at the University
of No organ is I want nothing but dogs.
Speaker 3 (30:11):
No puppies allow. And I know real talent.
Speaker 12 (30:14):
But I'm also going to help these kids get to
the next level, whether it's to the NBA or even
your education is more important because I call it, we
all should be seeking wisdom and not money.
Speaker 3 (30:28):
Right, think about it.
Speaker 12 (30:29):
A lot of us use wisdom and as avoid and stuff. No,
you don't avoid wisdom. Wisdom is advancing. So I'm going
to show the next generation how we advance. And so
when you look at me and say, man, I grew
up in the cality your products, just like you was
listening to break them off, right, So if you follow
me on that journey, then you're going to follow me
on this journey showing our people how to get our money,
(30:53):
how to take care of our families, how to build
generational will. And so that's the journey I'm on right now,
educating our peace people. And so y'all give y'allself a
round of applause in here, because everybody in here we
on that mission. We want to get better. Right, y'all
know that I was able to accomplish this. I mean
I lived in the projects with my grandparents and they
(31:15):
had twelve kids. Me and my brother made fourteen and
sixteen people in a three bedroom project. And so my
goals was to give my grandmother house. So that's what's
my motivation. One day, I want to give my grandmother house.
So you also have to have that why. And if
you had that why, you can be successful.
Speaker 1 (31:36):
Most definitely with you, like you said, accomplish so many
things across the board, the discipline, the things, the foundation
and place have you can accomplished that. And listen, we
love basketball. We're going to talk about it. How was
that like making it to the NBA?
Speaker 3 (31:49):
You know it was? It was something I think basketball
changed my life and saved my life. So I've been
with all the time, all my life. Right.
Speaker 12 (31:57):
But the thing about it is right, people didn't understand
that because I had made it a music and so
people forgot that this was my first love. This is
where I came from. This what took me out to ghettom.
And so I've always was putting in the work. And
I showed my son, my son right now, I play
for University of Houston. They're the number two team in
(32:18):
the country, and I showed them hard work because I
know if you stay in the gym, it's like anything
in like this, the game alike, it's not just basketball.
So I just used that as this what took me
out the projects. But I also used that in my business.
So it teach you dedication, It teach you consistency because
(32:39):
it's all about consistency.
Speaker 3 (32:41):
So think about it.
Speaker 12 (32:41):
I wouldn't be here where I'm at if I didn't
put the work in. And so basketball gave me that.
And so you know, think about it. We all sitting
up here. But you're gonna get older. You can't play
basketball forever. You can't do what you used to do
on a basketball court.
Speaker 2 (32:56):
You can't do that, right, hold on, you can't do that.
Speaker 3 (32:59):
I know I was rolling with you, bro.
Speaker 13 (33:03):
You can't do what you used to do back you
want tie him up because you won't play See that,
y'all see how you know that's what they do too.
That's why it's a mental thing, right you like to
start thinking that you could do what you used to
do back in the days. And you know, I mean,
(33:23):
look at Michael Jordan, and that's why that's why we're
having this conversation. Product always talent, So think about the
product gonna be around when we're not around. And so
when you look at it, the reason why Michael Jordan
is still so successful because of those shoes. Take nobody
you still wearing them now? Fact, and he ain't even
playing no more. And if you ask Michael Jordan that
(33:45):
same thing, he'll possit.
Speaker 1 (33:46):
Man.
Speaker 3 (33:46):
Now, I owe y'all can do it. You can't. It's
called for all the time.
Speaker 4 (33:51):
Right.
Speaker 3 (33:52):
I'm only thirty six, brother, that's old and basketball.
Speaker 4 (33:58):
Repect.
Speaker 3 (34:05):
Huh in basketball? When I was playing with what the honeys, yeah,
I mean, my music is what got me out. The
leader wasn't basketball.
Speaker 12 (34:17):
So the GM was listening to the ice Cream Man,
and I'm like, man, what you where you get that room?
Speaker 3 (34:23):
So I knew, y'all I was done.
Speaker 12 (34:26):
So I walked in there and sit down. This older
white man by bass. He not here, no no more,
but he sent me down. He said, man, your music
is pure field damn. And it's a Bible built state,
and your music is pure of phild. He said, I
love your basketball. You tough because he seen me and
Anti Mason get into it. So he said, why you're
(34:48):
not scared of Anti Mason man? And the Mason was
a tough dude on the basketball court, like for real.
He let when I got to the gym, man that
Mason said, I'm from New York, give me the ball.
I'm like, damn, big dog, for I just got in there.
I just got in there, man, And so what I
like about it?
Speaker 2 (35:08):
Right?
Speaker 12 (35:10):
I had filed Anti Mason right, and he was like, man, rookie,
when I get in the back, I'm about to whoop you.
So I'm thinking to myself, damn them over like sixteen.
I was like, oh right, I got to get back
to that locker room first, right, So I got back
to the locker room first.
Speaker 6 (35:26):
I was ready.
Speaker 12 (35:28):
You said, nah, big dog, I like you. We end
up being friends. But in the GM couldn't understand that.
He said, to your music, pill Field, and you ain't
afraid of and the Mason.
Speaker 3 (35:40):
Man. We decided to go another director. Man.
Speaker 12 (35:49):
They changed the colds on the So think about it,
y'all right, By the time I left, I had left.
Speaker 3 (35:55):
Something in there. My cold wasn't working no more.
Speaker 12 (35:58):
I had to call a security So that's why I said, right,
we have to start thinking about being entrepreneurs, because you know,
we get locked out of situations when it's when it's
over for us. And UH had nothing to do with basketball.
I was going hard every night. I mean, they had
some great players on that team. BJ Armstrong to tell me,
(36:18):
slow down, you're asking this story when you see them,
and I was.
Speaker 3 (36:22):
I was out running everybody. B Jones said, Man, we
got eighty two games while you're running so fast. I
was so used to running from the police. This wasn't
nothing for me. This was nothing. I'm and I'm thinking, man,
I'm on this team.
Speaker 2 (36:35):
Y'all ever played one on one at practice?
Speaker 3 (36:38):
I guess who?
Speaker 2 (36:38):
Like?
Speaker 1 (36:38):
I'm just anybody like we always used to play ones
that practice. Anybody play one?
Speaker 4 (36:42):
And what everybody?
Speaker 3 (36:42):
Who you be?
Speaker 4 (36:44):
Man?
Speaker 3 (36:44):
Come on, dog, I was you acting like I am
from the project. I just told you I grew up
in the project with people.
Speaker 2 (36:53):
Know what I'm saying. You played bj On, you beat everybody.
Speaker 3 (36:57):
Step Curry that.
Speaker 2 (36:58):
His dad was on the teah about the ones with
dal turn up.
Speaker 4 (37:01):
Yeah he was.
Speaker 3 (37:02):
He was, man, you know what, you had to file
deal back in the way. I know.
Speaker 12 (37:06):
That's why steps so good too. When he touched the bottle,
I'm slapping.
Speaker 3 (37:10):
Shoot too good? He shoot too good.
Speaker 1 (37:12):
Now you can shoot though. I ain't gonna lie you
guys jump. I've been watching you, man. I learned how
to shoot in the project with no lights.
Speaker 2 (37:20):
Damn.
Speaker 1 (37:20):
Imagine when the lights come on. I'm like, man, look
at that light right here here. I ain't gonna get
no shooting contest with you. I've seen you too. Yeah,
but it's definitely. One thing I like about you is
that everything is always based on family. And like we
already talked about this, were in the age when we
saw them shows on TV. You know what I'm saying.
Everybody remember these shows on Nikkoloine. You remember the movies
(37:42):
Uncle Pee, come on tap In. I don't know, we're
too old, but I remember that. The dope part about it.
You have the Martin Rosen. You have to bring the gens.
They get to see that type of life as an influence.
What's that being able to pull your family up as
you excel as well?
Speaker 3 (37:56):
Yeah?
Speaker 12 (37:56):
No, I mean I'm greatful and thankful. I just talked
to Brandon Jennis the other day and I was like, Brandon,
what what made you make it? He said, coach pe
because I am. I'm like, and I'm coach Pete for real, right,
I start thinking, because you know it don't hit you
till you get older. And he was like, you know
you you believed in me when nobody didn't believe in me,
(38:18):
and then you showed me stuff because you already had
the mansions, you had the nice cars, all this stuff.
He said, that made me go harder. And so I
do the same thing with my family, with my kids.
Right So I didn't give my son. He's one of
the top players in cal he's the number one player
in California, and he's a freshman at Houston right now.
He didn't get a car till he got to Houston.
(38:38):
So I start realizing, right that you got to start
make people, making people work for what they want. And
I think with this generation, we give these kids everything
they want, even if you look at it right now,
we got to stop that and you just got to
start being real parents and make them appreciate everything that
you give me.
Speaker 6 (38:57):
I said, bar for sure, listen where do you see?
Speaker 4 (39:15):
Yeah?
Speaker 3 (39:15):
So oh for us in New Orleans, what I see right?
And I know a lot of people talk about what
went on before I got there. I just got there.
Speaker 12 (39:25):
So we're gonna be way better than I mean we
was last year. But I'm giving kids second chances that
I know that deserve it, that then changed their lives.
Thinking about it, like, none of us are perfect. All
of us then did something that we could hide from
or go and act like or whatever. But think about it,
(39:45):
how do you get to the league if nobody really
pulled you to the side and believe in you. So
I told you I coached Lance Stevenson right, So y'all
know Lance Stevenson out.
Speaker 3 (39:54):
Here in New York. He was wilding out at.
Speaker 12 (39:57):
First, and so I was able to see the good
in him and showed him the value like man, slow down,
and me and his dad built a good relationship. So
it's also what I'm gonna do is build relationships with
these parents. At the same time, it's all about holding accountability.
But my thing is asking them what do they really
want out of this? So you got to know what
(40:18):
you want?
Speaker 3 (40:19):
Do you really want?
Speaker 12 (40:19):
Because I had to change my parents couldn't change me.
You know, once you get on that school campus, you
could go wild out, sir, And I had to start
policing myself. I had to start saying that I want
somebody of life. And so I'm gonna show these kids
everything that I've been through. I got a brother dead,
I got a brother incarcerated, right, so it's nothing you
can fool me with. But I got real love. These
(40:41):
kids are part of my family. And so when you
use that word family, that we're gonna be able to
know each other even after life, after basketball and still
keeping those relationships. How many of these other coaches do
that with us, because once it's over, they don't care
about us no more think about it. And that's what
I'm gonna be able to give the kids that come
into my program. Like I mean, I'm looking out here,
(41:03):
I want some of the top kids in New York.
Were able to give them the same nil deals that
we could that they could get from any other universe.
And so I think that's gonna be the good thing
about it. But I want them to know this is
about getting the education, because once that nil money run out,
what you're gonna do. So I'm gonna teach them how
to invest some of that money, you know, and don't
(41:24):
just take this money in your personal name. They don't
teach you our activites that so go get your LLC,
Go get you an incorporate a business, so now you
could write some of that off instead of just taking
that money. Even though we call it name and likeness,
you know, but we're saying, now take this money and
investors in something. So when them four years come, you
got your money. The triple double quatjup.
Speaker 1 (41:47):
And so they're not gonna teach us that just won't
give us the money and hopefully that if we don't
win for them, then we go back to the hood.
Speaker 3 (41:53):
And I want to change that most definitely.
Speaker 2 (41:57):
So yeah, clap it up. That was the bar right
there for surest.
Speaker 12 (42:01):
Think about to write everybody up here, how many coaches
still keep in touch with you, Let's be honest, like
me and all my players were still in contact.
Speaker 3 (42:10):
Yeah, I don't see.
Speaker 1 (42:13):
I definitely talked to them about cause I talked to
I talked to Mike Blueholt. That's the NBA though like
college and high school my AU coach, I still talk
to him.
Speaker 2 (42:24):
But other than that college now.
Speaker 12 (42:26):
See, to think about it, because all they doing is
bring one player in then once it's over.
Speaker 3 (42:32):
They looking for the next best player.
Speaker 1 (42:34):
Yes the fact, but we see like, because you you
coach a bunch of NBA players, you man, you one
of the most influential people ever. When we see a
lot of people at New Orleans like kind of like
Coach Prime did in Colorado.
Speaker 3 (42:47):
Man, let me tell y'all something.
Speaker 12 (42:48):
I model what I'm doing after Coach Prime because he
the go yes sir, and uh, to be able to
celebrate a black man that did something historical. Let me
know that I could do it in basketball what he's
done in football. And so you're gonna see, you're gonna
see everybody at our games, but you're gonna you're gonna
get a great game because these the players that I
(43:11):
bring in there, the goal is to get them to
the NBA and to create more testimonies and so more
players that we get into the NBA, that's when we
get more students to the to the university and uh,
we bring enrollment up.
Speaker 3 (43:26):
And so that's the page I'm on.
Speaker 12 (43:28):
Like, so the basketball part is one thing, but for me,
it's the education and that's that's about changing lives and
saving lives.
Speaker 3 (43:35):
I feel like this is my most important job, to
be a server.
Speaker 12 (43:38):
So yeah, I got to shout out Coach prime Man
because he paid the way and I'm just about to
kick the dough down, especially coming from hip hop. Think
about you think they want to give me this job
coming from hip hop?
Speaker 2 (43:48):
Nah?
Speaker 12 (43:49):
So that means I had to be doing right a
long time for sure, because they put me under the
microscope right like, and it's hard to do. So I
had to have a degree, I had to have a
good record. So all these things that I want to
show our culture that we could leave the past behind
and we could grow up and get better, they do it.
They got tattoos under their suits. They done been in
(44:12):
trouble before, let's be honest. But they give a second
chance at changing their lives. That's why I said, I'm
looking for dogs. I'm looking for players that they done
gave up on, and we're gonna have We're gonna have
an opportunity if you really about changing growth. And I'm
gonna show them these diamonds and the ruffs that they
forgot about. Like all they needed was a chance, and
(44:33):
that's all I need. I'm gonna live in testimony, that
if you put your trust in faith and go, you
could actually go to.
Speaker 3 (44:39):
The next level.
Speaker 6 (44:40):
Most definitely make some letters.
Speaker 3 (44:42):
To that with a bar there.
Speaker 1 (44:44):
Now, I gotta ask, obviously, you in in many markets
and dominated just about everything.
Speaker 2 (44:48):
You did get into the snack world.
Speaker 1 (44:50):
We all love rap snacks, man, how is that transition
going from rap music to making chips?
Speaker 12 (44:55):
You know what, nobody believed in rap snack me and
used to go to all these different places and tell
people about it. But it's all about the flavor and
think about it. We understand what flavor is and our
people we eat chips. You know, we got the hunting buns. Now,
we've been eating this stuff a long time, but we
(45:17):
don't think that we can create this stuff. So there's
been a journey for over twenty five years. I know
a lot of people think that it's a success story overnight.
It took us twenty five years. So how many people
willing to be in business that long? In the staying business,
the sustainability, So when nobody believed that you could put
(45:37):
all this that looked like us on packages and bags,
we did and that's what changed the game.
Speaker 6 (45:43):
Both definitely, you like.
Speaker 1 (45:47):
My community people, I grew up around you like a superhero.
You did everything. You played basketball in the NBA, you ride,
you act, everything that a black person wanted to do.
Speaker 3 (45:58):
You did.
Speaker 6 (46:00):
I had that straight up.
Speaker 1 (46:01):
We all dream of be a TV movie who, right, Well,
what's that feeling like? Like you kind of just when
you can't feel like you don't you don't You probably
don't feel that way. We like, Bro, you an icon
of us, So it's a little different for us how
that feel for you.
Speaker 3 (46:21):
So to be honest, y'all, I'm more.
Speaker 12 (46:25):
Thankful like it don't really, it don't really touch me
like that because I know where I come from, and
I know that I had a lot of close calls
in life, and if God didn't spare my life, I
wouldn't be here with y'all right now. And I'm all
about helping our community in our culture, you know me
(46:46):
and one of my guys was laughing the other day, right. So,
in California got a program called Urban Born and Nipsey
Hustle was in our program in the eighth grade. And
so it's all about helping people will look like us,
knowing that you are important. So I'm looking at life
thinking God like man, you spared my life because I
(47:07):
had a lot of close calls, and I'm thankful and
grateful that I could be here with y'all and show
y'all that we can change and grow.
Speaker 3 (47:14):
Because a lot of people they think that we gotta
be tough, we gotta be real.
Speaker 5 (47:19):
What is that.
Speaker 12 (47:21):
I never wanted to be tough in all this. I've
always just wanted to survive. I want to be better.
And I tell people all the time that.
Speaker 3 (47:30):
We invest.
Speaker 12 (47:32):
Five, ten twenty of the life in going to prison.
Why can't we invest four years to go to college
or to create a business or brand. And so I'm
a living testimony that if you do that, then you
can live a legit life. Because think about it, if
we do all this negative stuff. And so when I
start making these movies, I'll invest my own money into it.
Speaker 3 (47:53):
I want to show us that if you believe in yourself, put.
Speaker 12 (47:56):
Your money into what you believe in, because you're going
to get the make a piece of the pie. But
when you running around and you want to be pampered,
that mean you don't want to put the work in.
So all those things that you talk about, what I've done,
I never been pampered I've always get out and put
the work in and then I get my bigger piece
of the pie because I made the biggest investment in myself.
(48:18):
And so when you look in that mirror, I want
you try to look in that mirror and say, what
am I doing? How can I get to the next level?
Am I spending my twenty four hours wisely? Think about
because most of us turning up. If you turning up
twenty four hours, then you're not gonna beat me. Not
gonna beat me at nothing I'm doing. And I think
that that's what's my motivation is. And I know a
(48:39):
lot of people say, pe, you did this, this and this,
But I love what I'm doing, So I don't see
it as like, oh, you're doing all these different things.
Speaker 3 (48:46):
No, they all go together.
Speaker 12 (48:47):
Like think about like you say, every athlete in the hood,
they love music, they love movies, they gonna love products.
Speaker 3 (48:57):
And all these different things. And I just like this,
that's what we do anyway.
Speaker 12 (49:01):
And I just said that, you know, when I stopped
saying that I wanted to be a boss and I
wanted to be a leader. It's two different things. Because
a boss just he controlled everything. Being a leader, you're
gonna create more leaders. And so when I got to
that point in my life, I feel like that's when
God spared my life and saved my life. Say hey,
you know, you can lead the people and the ones
(49:23):
that want to listen, because think about where we come from,
a lot of us don't want to listen.
Speaker 3 (49:27):
That's why I told you I got a brother.
Speaker 12 (49:28):
Then I got a brother incarcerated, because that's all about
that one word listening.
Speaker 3 (49:32):
So you got to be able to listen.
Speaker 1 (49:34):
You know.
Speaker 3 (49:35):
They say a wise man learned, but a fool never will.
Speaker 12 (49:38):
And I learned from not only other people mistakes, but
I also look at my life and say, Okay, if
I go that way, I'm gonna be good.
Speaker 3 (49:46):
But if I go this way with all my homeboys
and I'm going to prison.
Speaker 12 (49:50):
I stopped getting in the car and wanting to go
to jail with my homeboys and saying, man, look, I'm
investing my education.
Speaker 3 (49:56):
I think that was the only thing that changed my life.
And that's why I keep.
Speaker 12 (50:00):
Telling y'all, wisdom is the most important thing that we
could have. Just thinking about most of us to pray
for money, man, Lord, I need to pay my bills.
Help me, No man, if you get the wisdom, the
money gonna come. And that's what's been happening for me
my whole life.
Speaker 1 (50:21):
And one thing I want to applause you on getting
back to the music. Obviously you are success in it,
but the way that you ran your record label needs
to be applauded. If you look everywhere from the marketing aspect,
and we talked about some of the best people to
market your names needs to be on that list. Everybody
here know a no limit cover when you see it,
marketing genius.
Speaker 2 (50:40):
The quality you know, tap in. The quality was.
Speaker 1 (50:44):
There, The marketing was there, and you was a well
oiled machine. You look at so many people who have
so many sad stories of music. You was an independent
I won't like you talk about the boss of leader,
but you was a real boss in the music industry.
When you came to that realization, what was like to say,
all right, I see where everybody else is, but I'm
doing this way different and way better.
Speaker 3 (51:03):
Yeah.
Speaker 12 (51:03):
So when I first got into music business, you know,
every business I created, I find a problem.
Speaker 3 (51:09):
So I found the problem.
Speaker 12 (51:10):
None of us was making money in the music industry,
and a lot of us were superstars. We was on
all these billboards. We was on all these records, but
we wasn't making no real money. And when you look
at the deals, was like us making seven percent, twelve percent.
The biggest percentage in music was Michael Jackson. He was
(51:32):
making twenty two percent of record and I said, I
need to change that.
Speaker 4 (51:37):
And so.
Speaker 3 (51:39):
And then I started making my own covers. I came
to New York. So when I first did about it
bout it, I came to New York, I went through
every hood out here, and people was like, man, that's
you on that post. I said, nah, man, I'm from
New Orleans.
Speaker 6 (51:54):
We all look alike.
Speaker 12 (51:57):
But I came out here y'all and put my own
posters up because think about it. You know, back then
you will pay somebody to put your stuff, but you
we don't have social media back then, they might throw
it in the garbage cab.
Speaker 3 (52:10):
I came up. I was my own street team.
Speaker 12 (52:12):
And so when people start seeing and then when the girls,
you know, I sounded different. So I got this big
dunky gold chained on right, and the girls, I'll be talking, Yeah,
what's up baby, how you doing. She's like, I like
the way you talk. I'm gonna listen to your music
because nobody knew who I was. And and just being
able to communicate and network with the people people that
(52:33):
look like because even though I sounded different and and
but New York really gravitated to me.
Speaker 3 (52:38):
That's when I knew.
Speaker 12 (52:39):
I was like, man, I think I'm gonna make it
in this business because I come all the way from
the South and they started messing with about it, about it,
and uh and and I and I tell the DJs
and I tell the people in the community out here.
I appreciate that because this was the first spot that
really outside where I came from, because I was in
the Bay Area and I was in the Orleans. But
(53:00):
to actually see some a whole different culture, because you know,
music started him. So I felt like I needed to
come here, go in these clubs and test the waters.
Speaker 3 (53:10):
How can I get New York to like my music?
Speaker 12 (53:13):
And when I got New York to like my music,
I mean the rest was history because they jumped around
in the clubs, and you know, that's what my music was.
It was like, you know, it was all like that
military jump around, get you up and listen party. And
so now I appreciate you guys. I just always wanted
to say thank you New York for believing in me.
Speaker 1 (53:42):
We go.
Speaker 12 (53:53):
And I want to tell y'all, right, so I know
y'all see me in the music side of the business
making music, but as a young person, I also got
into investing into other artists, and so that's when I
took on doing concerts and shows. I was able to
do the fifty cent first tour and invest into other artists,
(54:13):
and so I think that was the part that started
taking my business to the next level. Then I Snoop
Dogg and you know, all these incredible artists that I
was able to sign and help their careers and jumpstart
their careers, and it's been a blessing man.
Speaker 3 (54:29):
Because I feel like when you help other people get
to where you're go and go to keep blessing you
most definitely.
Speaker 1 (54:34):
Now you talk about being able to get Snoop Dogg,
is there an artist that you almost had as you
wish you got.
Speaker 3 (54:41):
I think.
Speaker 12 (54:44):
Indy I Re I didn't know like that type of music,
so she used to come to my house and sing
and I was just like, I just don't want to
mess up your career. And uh, I think that was
the one that got away that I just could have
just I didn't know, because y'all know that what I'm saying.
That's why I say education is so important. Right, I'm
(55:05):
only into the hip hop and I'm just like, man,
I got this diamond in a roof right here, and
I wanted to I'm like.
Speaker 3 (55:11):
How much you need to do this? But I didn't
know personally how to do like an R and B tour.
Speaker 12 (55:17):
So I told her that, and I think that was
That's probably the one artist that I feel like that
I really couldn't.
Speaker 1 (55:23):
Let me tell you right now, if you got any
R on a no lipit cover, shit would have been crazy.
Speaker 2 (55:30):
I am not my here, but.
Speaker 12 (55:36):
That's what I'm But that's what I'm saying about being
about being since it I truly didn't know what to do,
but like, I've never done that type of music, and
so I think that God has blessed her too on
her journey because I feel like I probably would have
stopped her.
Speaker 6 (55:52):
Yeah, that's real.
Speaker 1 (55:54):
That's definitely real, because I would never thought India I
would be.
Speaker 2 (56:00):
Yeah, I was to that.
Speaker 1 (56:01):
That kind of threw me off, man, But that's how
influential you being. I mean, people just want to be
around you. Like we said, I know the show about
the end or whatever, but we just really appreciate you
even taking time to sit with us.
Speaker 3 (56:12):
I won't to tell y'all I'm not finished.
Speaker 12 (56:14):
So if you follow me on my music journey, follow
me on this journey with the University of New Orleans,
changing lives, saving lives, helping our future athletes and student
at least.
Speaker 3 (56:26):
Get to where they need to go at because we
give up.
Speaker 12 (56:29):
On us, and I'm not gonna give up on us.
I'm gonna give our culture the blueprint. And I want
y'all to know that. Everybody think they got a lot
of time, but Junior Bridgeman played basketball. He died the
other day, right me and him to sit down and
talk about all the things that we was gonna do.
(56:49):
I want us not to sit down and do that.
I want us to move, make moves. Don't wait till
it's too late. And if you have an idea, bring
it to light, because the most treasures are in the
grade and we got to stop that because we keep
thinking we got so much time, but use.
Speaker 3 (57:07):
Our time wisely. Just start now.
Speaker 12 (57:09):
Whatever ideas you have, whatever business you want to start,
go for it and create it and do it and
and there's no limit from that.
Speaker 3 (57:15):
I did it. You could do it, most definitely.
Speaker 2 (57:18):
Man, it's make some lord to master fee one time
for the one time.
Speaker 5 (57:22):
Yeah.
Speaker 1 (57:26):
The volume
The volume. Yo, yo, yo, yo, yo, NYC. What's happening? Yeah, yeah,
I'm sorry.
Speaker 2 (00:16):
You know team got home court the NYC. You know
what I'm saying.
Speaker 1 (00:19):
That's off the books of the show Man first Seas. First,
we appreciate y'all pulling up. Shout out to my god
Marcus having this few of our culture. We appreciate y'all.
Man Club five twenty Man, I'm the host. My name
is DJ Wells. I got my game with me to
my far for our left, my dog Bi should be
hearing out the pearles.
Speaker 3 (00:35):
How you what nasty?
Speaker 4 (00:36):
Cool and nasty?
Speaker 3 (00:37):
What's up in New York?
Speaker 1 (00:40):
You know the vibe to a right that back home here?
But show still to my right, my dog young not
yo your tea? How you are brother man? I'm cooling, man,
I'm happy to be here. It's a good vibe in here.
Already we can be ourselves. So that's all I needed
to hear. Oh yeah, he already set the tone.
Speaker 2 (00:57):
Man.
Speaker 1 (00:58):
Listen, man, we're gonna have some great guests today. Let's
start it off right man. We got two of basketball
spinders joining us on the stage right now. We got
from the Legends Basketball Survived, My man, Chris and last
a certain lot at least one of the best talent
evaluators in basketball.
Speaker 2 (01:13):
Coach P Paul j N already appreciate y'all.
Speaker 1 (01:16):
Come on up, y'all, show ups a love, Yes, sir, Yes, sir,
Hey showing the DJ some love, My boy going crazy
with the segments.
Speaker 2 (01:30):
Tap me me in for showing show ups a love.
Speaker 1 (01:35):
Listen, man, it's a lot of basketball up here. But
first things first, you know what I'm saying. We love
having a good storytime here at Club five twenty for
coach P and T. Y'all got a connection from way
back man letting people know about it.
Speaker 2 (01:47):
Oh he told me today, Yeah, you worked. He knew
my father. So I'll let you explain the first and
that I could comment about it.
Speaker 5 (01:55):
So when I was grew up in Boston and I
used to attend practice is at Boston University when Rick Patino,
you're Saint John's coach, was the head coach.
Speaker 2 (02:05):
Let's hear it for Rick and Saint John's yeah on
top of the Johnny love.
Speaker 6 (02:10):
Yeah, uh no.
Speaker 7 (02:16):
It is.
Speaker 5 (02:17):
So I'm a young college player trying to walk on
Division three and I'd go to all the practices in Boston.
So I went to Boston University watched Patino practice. Jeff's dad,
Shaun Tigue, was there. He was one tough son.
Speaker 3 (02:32):
Of a bitch.
Speaker 5 (02:32):
I can say that, right, Marcus, say anything I want,
Coach Am I right though, your dad tough, hard nose player.
Speaker 1 (02:42):
I don't know he was. He was sad to me,
but I'll let you go.
Speaker 5 (02:47):
That's not what I saw him practice.
Speaker 1 (02:52):
Now, so you telling me that and he gonna watch
this show and you giving him all that love. Now,
I'm not to hear that for the rest of my
life that he was a good player, and every day I.
Speaker 2 (03:00):
Was telling me so.
Speaker 5 (03:01):
So he's a og man.
Speaker 2 (03:03):
Don't say that now you got og title. It's crazy
for sure. Ben.
Speaker 1 (03:07):
Listen, what my favorite things about basketball? And you got
a lot of vantage points. A lot of people are
play a part in people being successful.
Speaker 2 (03:14):
One of the best traders around, Chris Man.
Speaker 1 (03:16):
Please tell the people how you got started and say
helping people get to the next level.
Speaker 4 (03:21):
I mean, first of all, shout out to Marcus, my guy.
Speaker 8 (03:24):
I met Marcus at USA basketball. Okay, so I had
a couple of players on the USA team and I
met him with Tobias Harris. So Tobias and him are
really good friends. And I've been a part of Harris's
family for a while. And we met gambling with me
and him and Russell Westbrook.
Speaker 4 (03:40):
So we were.
Speaker 8 (03:45):
We were gambling and me and Marcus was looking like, hey,
double down on zero. We was telling Russ the next
one they hit with zero, which payout is like thirty
three to one, and nobody on it. But that's how
I'm at Marcus and you being in a basketball space.
It's all about community and it's all about you know,
(04:07):
the youth, the ground, the grassroot, and it's all about
you know, it's a small circle. And I went from
being a player and understanding like what my true craft is.
So my true craft is not hooping. My true craft
is developing people and really taking it into like a
(04:28):
science of like understanding, like mental mental health, mental wellness,
like understanding moves, you know, looking at people and being
able to identify not just what their skill set is,
but who they really are. So basketball for me has
been great, and to be around the world, to be
(04:48):
able to touch people around the world through basketball, it's just.
Speaker 4 (04:51):
Been a great vehicle.
Speaker 1 (04:52):
Most definitely, one thing I like about you Chris, is
the fact that you said off the court is just
as important as on the court, and coach, you can
contest it. Is you evaluate talent, you have to evaluate
the person as well. Do you keep that in your
mind where you go through rankings and stuff like that.
It's like on court, but off the court is just
as an important.
Speaker 5 (05:08):
Absolutely. I put a big emphasis on traits, not just talent.
There's a lot of talent out there, but talent doesn't
develop without traits. I believe that your your traits can
protect your talent and it can grow your talent. A
lot of talented guys with red flags. That's why they
don't make it in the basketball space and sometimes they
(05:29):
don't make it in the professional space. So character, to
me is huge. Every high school player I have a
chance to talk to, I tell them three things. Focus
on character, academics, and talent. I tell them to chase
the cat. That's the acronym.
Speaker 2 (05:44):
So far as there's a hell of an acronym, coach
that might get you in trouble too.
Speaker 3 (05:52):
Wow.
Speaker 9 (05:54):
So far as the talent side of it, though, how
you go about like ranking a player?
Speaker 3 (06:01):
What are the steps?
Speaker 2 (06:03):
Well?
Speaker 5 (06:03):
I coach for a long time so I have that.
Hopefully I have the experience right and background and seeing
the players at the highest level of college. I coach
at Ohio State, Boston College, so I know what the
high major looks like. Been a head coach at Wright
State mid major, and I was an assistant with Rick
Majeris at Saint Louis University then he passed away. So
(06:25):
for twenty two years I've been in the college game
as a head coach or an assistant.
Speaker 4 (06:29):
So I look at.
Speaker 5 (06:30):
Different categories that are important to the game talent wise.
First athleticism. You have to see who has the athleticism,
who has the measurables skill level, who can impact the
game without scoring for me? And I know for Chris
basketball IQ is missing in the game and it's needed.
(06:51):
And I look for kids that understand what they're doing
and why they're doing it. Quick story on that. Talk
to an NBA assistant coach just this year and he said,
half our team doesn't know where to go on the court.
They don't know when I say cut, they don't understand
when I say screen, they don't know how This is
a high level NBA assistant. So basketball IQ is another factor.
(07:15):
And then I put the traits competitiveness, coachability, body language,
and being a caring teammate. Those are my top four.
Speaker 4 (07:24):
Because you had Jeff rank so low high school.
Speaker 3 (07:28):
So I just wanted to.
Speaker 5 (07:31):
I'm gonna get I checked that before I came. Yeah
about that, okay, all right, well here's the disclaimer.
Speaker 2 (07:38):
I wasn't doing it then.
Speaker 3 (07:39):
I was coaching to.
Speaker 5 (07:40):
Say, Louis when you come out of high school, So
blame the guy before me.
Speaker 2 (07:44):
I need to talk to him. Was that they had met.
Speaker 5 (07:49):
Yeah, they didn't know what That's why I got the job.
Speaker 2 (07:51):
They have bad eyes.
Speaker 3 (07:52):
You're right. I had your brother up high.
Speaker 2 (07:55):
You did shouts to FoST when you moved, shout to him.
Speaker 5 (07:58):
Okay, yeah, thank you for that. Though you're trying to
put me in a corner. You can't put a boss
the guy in a corner in New York. Not good.
Speaker 1 (08:05):
But so yeah, he tried to it up for you.
Paul's but listen, oh in YC. Yeah yeah, y'all know
what time it is? We playing them games? I said,
Paul's Relax, now you know what I'm saying. We only
got introduced to each other. Why is Kayane Anthony not
McDonald's all American.
Speaker 3 (08:23):
What you got to do with that?
Speaker 4 (08:26):
I need to know.
Speaker 5 (08:28):
Committee votes.
Speaker 4 (08:31):
Who is the committee?
Speaker 5 (08:32):
Yes, a lot of people who oh, different people. There's
a whole list of people we live in. You got
to reach out to McDonald's to get that. That that's
information that didn't want me to give out.
Speaker 3 (08:44):
So if you reach out, they'll give it.
Speaker 2 (08:45):
To you McDonald's.
Speaker 5 (08:47):
But honestly, it's always been a vote. Look, I recruited
McDonald's All Americans. Now I'm voting for them. There's so
many great players every year, and Kayanne's a great basketball player,
especially on the offensive end, and he's a really likable kid.
Not to get voted in, somebody has to get left out.
There's other guys too that had great high school careers
this year. Great, I mean great. I don't throw all
(09:09):
compliments unless they're they're earned. They didn't make it either.
Speaker 4 (09:13):
Son on the West Coast.
Speaker 8 (09:14):
I think six eighty McDonald's All Americans in California.
Speaker 4 (09:19):
At one point it used to be like two per stake. Yeah,
and so now yeah.
Speaker 5 (09:23):
They don't do that. It's not about it's the twenty
four best players in the committee's mind, based on the
criteria that they give you, which is who can be
a pro, who's dominated the game at the high school level,
and who has the greatest upside among the group. And
that gets difficult, as you know, you make a list
top one hundred, top two hundred, somebody's going to be
left off that could be deserved. Just like the NCAA tournament.
(09:45):
We were talking about that in the back room. Yes, sir,
teams that got in maybe shouldn't have teams that didn't
make it North Carolina, Yeah okay, and then you know,
other people didn't make the tournament. That's the unfortunate part
of making a list.
Speaker 4 (09:58):
Okay, I guess that was a pr answer.
Speaker 5 (10:01):
Respect, What would you like me to say the truth?
Speaker 6 (10:04):
I just did.
Speaker 5 (10:06):
He didn't make it.
Speaker 2 (10:07):
He didn't get hold of Hey, I like him.
Speaker 3 (10:11):
You got to watch him.
Speaker 9 (10:12):
You gotta watching someone to ask you like, I'm good,
I got I'm back on you next hold on, Chris.
Speaker 10 (10:19):
That's crazy, you know, you know, yeah, oh, Jeff, Jeff,
this wasn't in the contract.
Speaker 9 (10:31):
Now, Chris, I wanted to ask you, like, who was
that first player? Did you develop him in high school,
college or the pros?
Speaker 4 (10:37):
Like first?
Speaker 6 (10:39):
Yeah?
Speaker 3 (10:40):
Yeah, cool? Or even that you you might have started
with a pro.
Speaker 11 (10:44):
I heard you basically changed Jimmy Butler game round.
Speaker 2 (10:48):
Yeah. I remember him in Minnesota.
Speaker 1 (10:50):
Yeah, Jimmy.
Speaker 8 (10:51):
Shout out to Jimmy because getting traded a Golden State.
Speaker 4 (10:55):
I think they're like fifteen and two.
Speaker 6 (10:57):
Yeah, and okay, look at Jimmy.
Speaker 8 (11:01):
With Jimmy, Jimmy's very interesting because Jimmy does.
Speaker 4 (11:07):
All the things that you just mentioned.
Speaker 2 (11:10):
Right.
Speaker 4 (11:11):
He wasn't ranked in high school.
Speaker 8 (11:13):
He wasn't ranked in the city of Houston where I'm from,
he wasn't on the top scholarship boards. Coach Bulls Williams
gave him a scholarship going to Marquette the thirtieth pick
in the draft.
Speaker 4 (11:28):
So when he got to me, when.
Speaker 8 (11:30):
I looked at Jimmy, Jimmy has what you need to
be a pro. It really doesn't matter how you start,
but when you pick up, you know that I got
to prove something. I got to go out and change
my life. I come from nothing. When I get that
(11:51):
type of ingredients, like a player like Jimmy, it's easy
to develop because he already had the mindset, he already
had the competition, and he already had the will and
the want to be that So I put Jimmy on
a five day workout, play like five workouts a day,
like micro.
Speaker 4 (12:13):
I had him trained with the point guards.
Speaker 8 (12:15):
I had him trained with two guards, the forwards and
the sentence. So when you watch him play now with
Go to State, he can play anywhere on the court.
He got all the footwork.
Speaker 4 (12:27):
And he has the ability to make the team better.
Speaker 8 (12:30):
And so that journey with Jimmy was great because he
gave me an opportunity, a platform to be able to
build him and to build him into something great. And
that year people don't know Jeff when he was in Chicago,
Jimmy had a contract I think about forty six million.
He came to me and was like, say, bro, I'm
(12:52):
a decline. I was like, bro, I can't tell you
to climb forty eight million. I ain't got forty eight million.
I can't tell you the decline. And he was like, no,
I'm gonna get max. I put into work. I'm focused,
and I don't give a fuck.
Speaker 4 (13:08):
Turned it down.
Speaker 8 (13:09):
And once he turned it down, at the end of
the year, he was Most Improved Player of the Year,
First Team All NBA NBA All Star got a picture
of us taking that picture of signing a hundred million
dollar max contract for the Chicago Bulls. And that's a
player that wasn't rained, sir, He wasn't on nobody board.
Speaker 4 (13:33):
It just comes from peer desire of what you want
to become.
Speaker 2 (13:36):
That's the fun.
Speaker 1 (13:37):
Now, listen, if I ain't the best advertisment to tapping
of a Christmas training on what to tell you, Well,
you just he just sold the ship out of me.
I'm about to get back out of.
Speaker 3 (13:47):
You would have took that risk?
Speaker 1 (13:48):
Hell yeah, no, no, that would have been signed.
Speaker 2 (13:56):
I said, Chris, you're right, No, you can't.
Speaker 8 (14:01):
You can't take that risk because there's so many players
that have had your teammate before. I think you got
the Minnesota took that Riskay his name, but he wound
up in China the next year.
Speaker 2 (14:12):
Damn. Oh you talk about you, bozo?
Speaker 8 (14:16):
Yeah yeah, forty eight on the table yep, and he
was like I want sixty yup, And he was in
China the next year.
Speaker 2 (14:22):
Not me, y'all messing who's scoring big in the NBA
this season?
Speaker 3 (14:31):
You are?
Speaker 1 (14:31):
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Speaker 1 (15:35):
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Speaker 2 (16:53):
No, that could have said.
Speaker 5 (16:55):
You want to know who's on the committee?
Speaker 2 (16:57):
Say his name?
Speaker 5 (16:59):
Yo?
Speaker 2 (17:03):
So where was you at when Jimmy went crazy on us?
You was part of that. He was part of that.
Speaker 4 (17:11):
Listen.
Speaker 2 (17:11):
So you called Rachel Nicholas, Yeah, he tried to.
Speaker 8 (17:15):
I'm gonna tell you Jimmy. Jimmy is a true competitive
Jimmy crazy.
Speaker 2 (17:23):
Suah hey yo aw he said.
Speaker 8 (17:32):
He said, Jimmy is the type of guy to keep receipts.
Let's just start there. He ain't forgetting, he plays Domino's.
He's he's ultra competitive. You know, and sometimes guys that
are really competitive, they just black out and they just
(17:54):
focus on what's that in the moment, and him going
to practice was just a build up of what was
going on in his life at that moment. And when
you have that in you where he started for nothing,
playing with the third team and going after cad and
going after people, those are true stories. But he was
(18:14):
there to show them that he wanted to win so bad. Now, Jeff,
before you got there the year before, let's talk about this.
Speaker 4 (18:23):
After All Star.
Speaker 8 (18:24):
Break, Jimmy tore his meniscus a euro step against the Rockets.
Speaker 3 (18:30):
Oh no, I was there.
Speaker 4 (18:32):
Oh he was on the team.
Speaker 2 (18:33):
Yeah, we came the same year.
Speaker 4 (18:34):
Yep.
Speaker 1 (18:35):
So Jimmy called me. I wish you wouldn't have He
should have told me he was gonna do that. Shit,
how was State of Indiana.
Speaker 8 (18:43):
But exactly, But to show you the type of competitor
is show you that practice. Jimmy could have canceled the season. Sure,
I told him once again, counsel the season. He looked
at me and as like Minnesota had never been in
the playoffs, like in fourteen years or something.
Speaker 4 (19:02):
He was like, I'm gonna come back.
Speaker 8 (19:04):
I'm gonna make us go to the playoffs, and I'm
gonna sacrifice my body for this team and for the organization.
And we left. We went to California and we trained.
He went out of surgery. We started training the next day,
sitting in a chair, dribbling. Four weeks later he was back,
and I think he had like thirty eight thirty six.
Speaker 1 (19:27):
First game back was in LA I told him to
sit out.
Speaker 2 (19:31):
I was trying to kill they was in there that night.
Speaker 1 (19:36):
I had seen some people I wanted to something body.
Speaker 2 (19:47):
Crazy.
Speaker 1 (19:48):
All right, man, before we get out of here, when
I ask both of you, gentlemen, keep his brief as
you can. Obviously, is there a big change of how
you go across dealing with younger athletes with the NIL effects?
Speaker 5 (20:02):
Well, nil now is in the high school game. Forty
states allow nil and the other states will eventually doesn't
affect what I do at all. It's more so what
happens to the players.
Speaker 3 (20:14):
The public school.
Speaker 5 (20:17):
Public schools have lost a lot of kids going to
private schools because a lot of the public schools, and Jeff,
you could probably speak on this, being the head coach
of Pike High School, kids will leave for the private
schools because the NIL is more open. Each state association
makes their own rules, but at the end of the day,
the government is going to decide NIL, not state associations.
(20:37):
But for what I do, the only thing I noticed
is when kids get NIL, I take a look to
see if their game starts to digress because of all
the distractions. I tell every kid that will listen in parent,
you know, your brand is not your brand. Your game
is your brand. And when they decide to have a brand,
to have a business to make money.
Speaker 2 (20:59):
We're all cool with that.
Speaker 5 (21:00):
But when it affects your game or your grades, it's
not a good thing. So and it's a hard thing
to balance because adults can't balance money and game. So
now you have a teenager grades, school, game, money, it's
a hard balancing act. But for me, I just continue
to watch the progression of the digression of them on
(21:22):
the court, their talent, their impact, and then I always
keep an eye on their traits.
Speaker 1 (21:27):
Mo Stepan, Chris want to ask you this as a
parent of a kid, it's going crazy right now. You know,
I'm saying, obviously you got the game and the knowledge,
but you see, as other teammates, how is that for
them to kind of adjust to this new type of
lifestyle or opportunity. You got a lot of kids, like
you said, they come from nothing. Somebody way of checking
your face. You can change your mama life today, but
that check may not last longer if you go crazy
later and get more money.
Speaker 8 (21:47):
Yeah, as a parent, my son is going to Colorado,
shout out to Colorado, Big twelve, Yes sir, and he's
yeah taboid, he can play. I think it's the big
thing is building a system and community around the kids.
Speaker 2 (22:00):
Right.
Speaker 8 (22:00):
The money's always been there, so the money's not changing kids.
Social media has changed kids and the fact of like
showcasing what you actually have. So you just need to
educate kids on how to utilize the platform of social
media to be beneficial so versus them having to do
it themselves.
Speaker 4 (22:18):
Just hire a team. So it's there. So we just
need to educate the.
Speaker 8 (22:23):
Kids, the community, the system, the people around them of
how to hire people to put in place that can
manage those things for them so they can keep the
main thing.
Speaker 4 (22:33):
The main thing.
Speaker 8 (22:34):
Now, what I've learned having people kids that come from
influent houses, those are your top basketball players right now.
The people that can afford training you don't see a
lot of kids in the hood getting the right training
because they can't afford it. It's become a business now.
So like for myself, if I got a person that's
(22:55):
in a hood, I make enough money where I can
just say you good, I'm gonna take care of you.
I'm gonna build you from the ground up, so his
sacrifice will be different. But you find people now that
parents can afford training, their skill sets are much better.
So it's really has nothing to do with nil. It
really comes down to what's in your chest, who's around
(23:17):
you if you want to really play basketball, or you
want to be a celebrity or influencer, because there's three
different levels to that. So we can't box a kid
in Because I got people that parents are filthy rich
and play basketball in the NBA, as so many kids
that I have that dad played in the NBA. That's
better than a kid straight out the hood because he
(23:38):
has more opportunity to get trained and to be developed.
So that's why you looking at the NBA now, you
see a lot of kids of dads that play in
the NBA because they have the resources to be able
to get to that level.
Speaker 1 (23:54):
But do you think it lacked passion now, because I
think when you come from nothing and you are hoping
the passion be a little different.
Speaker 4 (24:02):
It does.
Speaker 8 (24:03):
A look, it does be a little different. But then
I look at Steph Curry.
Speaker 2 (24:06):
But then I look at Anthony Edwards.
Speaker 1 (24:08):
I think we all can relate to him a little different, yeah,
than we can to Steph Curry.
Speaker 8 (24:12):
Right, I mean, but we can relate. But when I
look at Staph, I look at Clay, I look at
some of the two parent households by in the NBA
that people don't talk about because the game of basketball,
no offense fall is a black dominated game. And so
when you look at that hero, no offense, but it's
(24:35):
dominated by black players, and so a lot of people
don't talk about two parents. They don't talk about the
two parent household, you know. And so being a two
parent household, you can produce a mentally tough kid. You
don't have to be abused to be mentally tough.
Speaker 2 (24:55):
It's her.
Speaker 5 (24:57):
We're down on time. But I want to tell this
for everyone more watching whoever coaches trains parents. We talked
about social media, you talked about mental wellness. We can
talk about basketball all day long, and the biggest thing
that I've noticed, whether it's millennials, Generation Z and now
it's I think it's Generation Alpha. The biggest problem the
(25:19):
kids are experiencing is not on the court social media.
First was the Internet, now it's social media. And the
one game I tell everyone not to play is the
comparison game. It's a never ending game. You can never
win the comparison game. And so many kids are playing
that comparison game. And it's a recipe for unhappiness. So
(25:41):
you don't even get to the trainer, you don't get
to the coach. You're just unhappy all the time because
you're constantly comparing other kids have versus what you don't have.
So if I can encourage everyone to help kids not
to play the comparison game, someone's always gonna be better
than you. You're gonna be better than somebody else. That's
(26:03):
the way life goes. But if you can keep them
focused on their own growth, their own development, they'll be
happier and they'll make faster progress. The comparison game is
the quickest way to fizzle out of anything, whether it's
somebody at work or somebody in sports.
Speaker 1 (26:18):
I just want to get that in I well saying, coach,
I need to hear that. Hey man, we got to
move on. Make some love for coach P and Chris
Johnson for show.
Speaker 2 (26:27):
Gentlemen.
Speaker 1 (26:28):
We appreciate y'all. Gonna take a quick break and we'll
be back at it. We get to be in the
presence of a mongul philanthropist and mostly partly right now,
President p Man. We got the one, the only master
p the build. It makes a love Master p Man.
Thank you Man.
Speaker 2 (26:45):
So I honored to be in your presidence tonight, big dog.
Speaker 1 (26:49):
Before we start, can I say some p Yeah, Hey, DJ,
can you play break.
Speaker 2 (26:53):
A Moll's something real quick for me?
Speaker 1 (26:55):
Yeah, we gotta send to bar exact like we ain't
got they know in my house. Oh, it's like a
national anthem. No no no, no, no no nothing, no no.
Speaker 2 (27:05):
No, no no no, break the ball something, hold on.
They don got that. That's cool. Respect, respect, don't worry
about it. That's my mama. It's cool.
Speaker 4 (27:22):
Oh there.
Speaker 2 (27:24):
Now getting right here we go. Hey, you don't what
I'm saying.
Speaker 3 (27:28):
I had to do this for my sister, she said.
Speaker 1 (27:30):
If you don't tell him how we feel about this,
I ain't gonna never forget you.
Speaker 2 (27:39):
What they say.
Speaker 3 (27:40):
Well, you starting off.
Speaker 1 (27:42):
Hustle ball against Captiller who I beat your neighborhood drug dealer?
Speaker 2 (27:48):
You turned me out?
Speaker 3 (27:50):
Seek me o me.
Speaker 2 (27:54):
I'm all right right, my faull DJ, I just had
a shower.
Speaker 6 (27:56):
I had a show.
Speaker 1 (27:58):
Yeah, all right, the ball that's right now we locked
in up to. That's my song, man, that's my song
for sure. Listen, man, first things, farts. Congratulations on your
new role. You know what I'm saying, New Orleans holding
down to president of operations. Man, tell us what inspires
you to take that role? Man, You're so successful with
everything you've ever done. What made you go on this journey?
Speaker 4 (28:16):
Well?
Speaker 12 (28:16):
So black athletes, right, A lot of these people don't
understand us.
Speaker 3 (28:22):
They don't understand our culture.
Speaker 12 (28:24):
And for me to be a coaching to be president
of operations of a major university and coming from hip
hop exact history, and I'm just letting God lead me
on this journey, y'all where I come from. And this
this is big for our culture and our people because
we always talk about the negative things.
Speaker 3 (28:44):
So think about it.
Speaker 12 (28:44):
It's been twenty five years that I've been doing right,
and so I know that this is a way that
garden and I'm just taking this journey.
Speaker 6 (28:54):
Most definitely, Tea.
Speaker 1 (28:55):
Listen, you got a little bit of leneaship with Master
being here, don't even though I'll let him know about
it now. So remember when y'all went to ABCD camp,
you took Romeo and DeMar DeRozan. Well, I was happen
to be on the team with DeMar DeRozan, and I
was having some bright moments at that camp, and you
tapped me on my shoulder at one time and you
was like, hey man, you nice. He was like, but
(29:17):
it's a cat on your team right there. He was like, man,
trust him, he can play too. And you told me
drive the ball to the lane and throw it up.
I promised he'd go get it. We played the next game,
I threw it up to themar He wouldn't go get it,
and I ain't get the ball no more like it
became his team. It was my team for a minute.
(29:39):
The next thing you know, it was his team.
Speaker 3 (29:41):
And so that's what I want to tell y'all.
Speaker 12 (29:43):
Right, when you look at DeMar DeRozan, Lance Stevenson, I
coached all those guys, Jailer Sus, Big, Chad Holby, and
my thing is those guys come from real community, places,
a property, and I think a lot of these coaches
they give up on our kids. And that's why I
(30:04):
tell any kid in college right now, right, the reason
why you want to play for me at the University
of No organ is I want nothing but dogs.
Speaker 3 (30:11):
No puppies allow. And I know real talent.
Speaker 12 (30:14):
But I'm also going to help these kids get to
the next level, whether it's to the NBA or even
your education is more important because I call it, we
all should be seeking wisdom and not money.
Speaker 3 (30:28):
Right, think about it.
Speaker 12 (30:29):
A lot of us use wisdom and as avoid and stuff. No,
you don't avoid wisdom. Wisdom is advancing. So I'm going
to show the next generation how we advance. And so
when you look at me and say, man, I grew
up in the cality your products, just like you was
listening to break them off, right, So if you follow
me on that journey, then you're going to follow me
on this journey showing our people how to get our money,
(30:53):
how to take care of our families, how to build
generational will. And so that's the journey I'm on right now,
educating our peace people. And so y'all give y'allself a
round of applause in here, because everybody in here we
on that mission. We want to get better. Right, y'all
know that I was able to accomplish this. I mean
I lived in the projects with my grandparents and they
(31:15):
had twelve kids. Me and my brother made fourteen and
sixteen people in a three bedroom project. And so my
goals was to give my grandmother house. So that's what's
my motivation. One day, I want to give my grandmother house.
So you also have to have that why. And if
you had that why, you can be successful.
Speaker 1 (31:36):
Most definitely with you, like you said, accomplish so many
things across the board, the discipline, the things, the foundation
and place have you can accomplished that. And listen, we
love basketball. We're going to talk about it. How was
that like making it to the NBA?
Speaker 3 (31:49):
You know it was? It was something I think basketball
changed my life and saved my life. So I've been
with all the time, all my life. Right.
Speaker 12 (31:57):
But the thing about it is right, people didn't understand
that because I had made it a music and so
people forgot that this was my first love. This is
where I came from. This what took me out to ghettom.
And so I've always was putting in the work. And
I showed my son, my son right now, I play
for University of Houston. They're the number two team in
(32:18):
the country, and I showed them hard work because I
know if you stay in the gym, it's like anything
in like this, the game alike, it's not just basketball.
So I just used that as this what took me
out the projects. But I also used that in my business.
So it teach you dedication, It teach you consistency because
(32:39):
it's all about consistency.
Speaker 3 (32:41):
So think about it.
Speaker 12 (32:41):
I wouldn't be here where I'm at if I didn't
put the work in. And so basketball gave me that.
And so you know, think about it. We all sitting
up here. But you're gonna get older. You can't play
basketball forever. You can't do what you used to do
on a basketball court.
Speaker 2 (32:56):
You can't do that, right, hold on, you can't do that.
Speaker 3 (32:59):
I know I was rolling with you, bro.
Speaker 13 (33:03):
You can't do what you used to do back you
want tie him up because you won't play See that,
y'all see how you know that's what they do too.
That's why it's a mental thing, right you like to
start thinking that you could do what you used to
do back in the days. And you know, I mean,
(33:23):
look at Michael Jordan, and that's why that's why we're
having this conversation. Product always talent, So think about the
product gonna be around when we're not around. And so
when you look at it, the reason why Michael Jordan
is still so successful because of those shoes. Take nobody
you still wearing them now? Fact, and he ain't even
playing no more. And if you ask Michael Jordan that
(33:45):
same thing, he'll possit.
Speaker 1 (33:46):
Man.
Speaker 3 (33:46):
Now, I owe y'all can do it. You can't. It's
called for all the time.
Speaker 4 (33:51):
Right.
Speaker 3 (33:52):
I'm only thirty six, brother, that's old and basketball.
Speaker 4 (33:58):
Repect.
Speaker 3 (34:05):
Huh in basketball? When I was playing with what the honeys, yeah,
I mean, my music is what got me out. The
leader wasn't basketball.
Speaker 12 (34:17):
So the GM was listening to the ice Cream Man,
and I'm like, man, what you where you get that room?
Speaker 3 (34:23):
So I knew, y'all I was done.
Speaker 12 (34:26):
So I walked in there and sit down. This older
white man by bass. He not here, no no more,
but he sent me down. He said, man, your music
is pure field damn. And it's a Bible built state,
and your music is pure of phild. He said, I
love your basketball. You tough because he seen me and
Anti Mason get into it. So he said, why you're
(34:48):
not scared of Anti Mason man? And the Mason was
a tough dude on the basketball court, like for real.
He let when I got to the gym, man that
Mason said, I'm from New York, give me the ball.
I'm like, damn, big dog, for I just got in there.
I just got in there, man, And so what I
like about it?
Speaker 2 (35:08):
Right?
Speaker 12 (35:10):
I had filed Anti Mason right, and he was like, man, rookie,
when I get in the back, I'm about to whoop you.
So I'm thinking to myself, damn them over like sixteen.
I was like, oh right, I got to get back
to that locker room first, right, So I got back
to the locker room first.
Speaker 6 (35:26):
I was ready.
Speaker 12 (35:28):
You said, nah, big dog, I like you. We end
up being friends. But in the GM couldn't understand that.
He said, to your music, pill Field, and you ain't
afraid of and the Mason.
Speaker 3 (35:40):
Man. We decided to go another director. Man.
Speaker 12 (35:49):
They changed the colds on the So think about it,
y'all right, By the time I left, I had left.
Speaker 3 (35:55):
Something in there. My cold wasn't working no more.
Speaker 12 (35:58):
I had to call a security So that's why I said, right,
we have to start thinking about being entrepreneurs, because you know,
we get locked out of situations when it's when it's
over for us. And UH had nothing to do with basketball.
I was going hard every night. I mean, they had
some great players on that team. BJ Armstrong to tell me,
(36:18):
slow down, you're asking this story when you see them,
and I was.
Speaker 3 (36:22):
I was out running everybody. B Jones said, Man, we
got eighty two games while you're running so fast. I
was so used to running from the police. This wasn't
nothing for me. This was nothing. I'm and I'm thinking, man,
I'm on this team.
Speaker 2 (36:35):
Y'all ever played one on one at practice?
Speaker 3 (36:38):
I guess who?
Speaker 2 (36:38):
Like?
Speaker 1 (36:38):
I'm just anybody like we always used to play ones
that practice. Anybody play one?
Speaker 4 (36:42):
And what everybody?
Speaker 3 (36:42):
Who you be?
Speaker 4 (36:44):
Man?
Speaker 3 (36:44):
Come on, dog, I was you acting like I am
from the project. I just told you I grew up
in the project with people.
Speaker 2 (36:53):
Know what I'm saying. You played bj On, you beat everybody.
Speaker 3 (36:57):
Step Curry that.
Speaker 2 (36:58):
His dad was on the teah about the ones with
dal turn up.
Speaker 4 (37:01):
Yeah he was.
Speaker 3 (37:02):
He was, man, you know what, you had to file
deal back in the way. I know.
Speaker 12 (37:06):
That's why steps so good too. When he touched the bottle,
I'm slapping.
Speaker 3 (37:10):
Shoot too good? He shoot too good.
Speaker 1 (37:12):
Now you can shoot though. I ain't gonna lie you
guys jump. I've been watching you, man. I learned how
to shoot in the project with no lights.
Speaker 2 (37:20):
Damn.
Speaker 1 (37:20):
Imagine when the lights come on. I'm like, man, look
at that light right here here. I ain't gonna get
no shooting contest with you. I've seen you too. Yeah,
but it's definitely. One thing I like about you is
that everything is always based on family. And like we
already talked about this, were in the age when we
saw them shows on TV. You know what I'm saying.
Everybody remember these shows on Nikkoloine. You remember the movies
(37:42):
Uncle Pee, come on tap In. I don't know, we're
too old, but I remember that. The dope part about it.
You have the Martin Rosen. You have to bring the gens.
They get to see that type of life as an influence.
What's that being able to pull your family up as
you excel as well?
Speaker 3 (37:56):
Yeah?
Speaker 12 (37:56):
No, I mean I'm greatful and thankful. I just talked
to Brandon Jennis the other day and I was like, Brandon,
what what made you make it? He said, coach pe
because I am. I'm like, and I'm coach Pete for real, right,
I start thinking, because you know it don't hit you
till you get older. And he was like, you know
you you believed in me when nobody didn't believe in me,
(38:18):
and then you showed me stuff because you already had
the mansions, you had the nice cars, all this stuff.
He said, that made me go harder. And so I
do the same thing with my family, with my kids.
Right So I didn't give my son. He's one of
the top players in cal he's the number one player
in California, and he's a freshman at Houston right now.
He didn't get a car till he got to Houston.
(38:38):
So I start realizing, right that you got to start
make people, making people work for what they want. And
I think with this generation, we give these kids everything
they want, even if you look at it right now,
we got to stop that and you just got to
start being real parents and make them appreciate everything that
you give me.
Speaker 6 (38:57):
I said, bar for sure, listen where do you see?
Speaker 4 (39:15):
Yeah?
Speaker 3 (39:15):
So oh for us in New Orleans, what I see right?
And I know a lot of people talk about what
went on before I got there. I just got there.
Speaker 12 (39:25):
So we're gonna be way better than I mean we
was last year. But I'm giving kids second chances that
I know that deserve it, that then changed their lives.
Thinking about it, like, none of us are perfect. All
of us then did something that we could hide from
or go and act like or whatever. But think about it,
(39:45):
how do you get to the league if nobody really
pulled you to the side and believe in you. So
I told you I coached Lance Stevenson right, So y'all
know Lance Stevenson out.
Speaker 3 (39:54):
Here in New York. He was wilding out at.
Speaker 12 (39:57):
First, and so I was able to see the good
in him and showed him the value like man, slow down,
and me and his dad built a good relationship. So
it's also what I'm gonna do is build relationships with
these parents. At the same time, it's all about holding accountability.
But my thing is asking them what do they really
want out of this? So you got to know what
(40:18):
you want?
Speaker 3 (40:19):
Do you really want?
Speaker 12 (40:19):
Because I had to change my parents couldn't change me.
You know, once you get on that school campus, you
could go wild out, sir, And I had to start
policing myself. I had to start saying that I want
somebody of life. And so I'm gonna show these kids
everything that I've been through. I got a brother dead,
I got a brother incarcerated, right, so it's nothing you
can fool me with. But I got real love. These
(40:41):
kids are part of my family. And so when you
use that word family, that we're gonna be able to
know each other even after life, after basketball and still
keeping those relationships. How many of these other coaches do
that with us, because once it's over, they don't care
about us no more think about it. And that's what
I'm gonna be able to give the kids that come
into my program. Like I mean, I'm looking out here,
(41:03):
I want some of the top kids in New York.
Were able to give them the same nil deals that
we could that they could get from any other universe.
And so I think that's gonna be the good thing
about it. But I want them to know this is
about getting the education, because once that nil money run out,
what you're gonna do. So I'm gonna teach them how
to invest some of that money, you know, and don't
(41:24):
just take this money in your personal name. They don't
teach you our activites that so go get your LLC,
Go get you an incorporate a business, so now you
could write some of that off instead of just taking
that money. Even though we call it name and likeness,
you know, but we're saying, now take this money and
investors in something. So when them four years come, you
got your money. The triple double quatjup.
Speaker 1 (41:47):
And so they're not gonna teach us that just won't
give us the money and hopefully that if we don't
win for them, then we go back to the hood.
Speaker 3 (41:53):
And I want to change that most definitely.
Speaker 2 (41:57):
So yeah, clap it up. That was the bar right
there for surest.
Speaker 12 (42:01):
Think about to write everybody up here, how many coaches
still keep in touch with you, Let's be honest, like
me and all my players were still in contact.
Speaker 3 (42:10):
Yeah, I don't see.
Speaker 1 (42:13):
I definitely talked to them about cause I talked to
I talked to Mike Blueholt. That's the NBA though like
college and high school my AU coach, I still talk
to him.
Speaker 2 (42:24):
But other than that college now.
Speaker 12 (42:26):
See, to think about it, because all they doing is
bring one player in then once it's over.
Speaker 3 (42:32):
They looking for the next best player.
Speaker 1 (42:34):
Yes the fact, but we see like, because you you
coach a bunch of NBA players, you man, you one
of the most influential people ever. When we see a
lot of people at New Orleans like kind of like
Coach Prime did in Colorado.
Speaker 3 (42:47):
Man, let me tell y'all something.
Speaker 12 (42:48):
I model what I'm doing after Coach Prime because he
the go yes sir, and uh, to be able to
celebrate a black man that did something historical. Let me
know that I could do it in basketball what he's
done in football. And so you're gonna see, you're gonna
see everybody at our games, but you're gonna you're gonna
get a great game because these the players that I
(43:11):
bring in there, the goal is to get them to
the NBA and to create more testimonies and so more
players that we get into the NBA, that's when we
get more students to the to the university and uh,
we bring enrollment up.
Speaker 3 (43:26):
And so that's the page I'm on.
Speaker 12 (43:28):
Like, so the basketball part is one thing, but for me,
it's the education and that's that's about changing lives and
saving lives.
Speaker 3 (43:35):
I feel like this is my most important job, to
be a server.
Speaker 12 (43:38):
So yeah, I got to shout out Coach prime Man
because he paid the way and I'm just about to
kick the dough down, especially coming from hip hop. Think
about you think they want to give me this job
coming from hip hop?
Speaker 2 (43:48):
Nah?
Speaker 12 (43:49):
So that means I had to be doing right a
long time for sure, because they put me under the
microscope right like, and it's hard to do. So I
had to have a degree, I had to have a
good record. So all these things that I want to
show our culture that we could leave the past behind
and we could grow up and get better, they do it.
They got tattoos under their suits. They done been in
(44:12):
trouble before, let's be honest. But they give a second
chance at changing their lives. That's why I said, I'm
looking for dogs. I'm looking for players that they done
gave up on, and we're gonna have We're gonna have
an opportunity if you really about changing growth. And I'm
gonna show them these diamonds and the ruffs that they
forgot about. Like all they needed was a chance, and
(44:33):
that's all I need. I'm gonna live in testimony, that
if you put your trust in faith and go, you
could actually go to.
Speaker 3 (44:39):
The next level.
Speaker 6 (44:40):
Most definitely make some letters.
Speaker 3 (44:42):
To that with a bar there.
Speaker 1 (44:44):
Now, I gotta ask, obviously, you in in many markets
and dominated just about everything.
Speaker 2 (44:48):
You did get into the snack world.
Speaker 1 (44:50):
We all love rap snacks, man, how is that transition
going from rap music to making chips?
Speaker 12 (44:55):
You know what, nobody believed in rap snack me and
used to go to all these different places and tell
people about it. But it's all about the flavor and
think about it. We understand what flavor is and our
people we eat chips. You know, we got the hunting buns. Now,
we've been eating this stuff a long time, but we
(45:17):
don't think that we can create this stuff. So there's
been a journey for over twenty five years. I know
a lot of people think that it's a success story overnight.
It took us twenty five years. So how many people
willing to be in business that long? In the staying business,
the sustainability, So when nobody believed that you could put
(45:37):
all this that looked like us on packages and bags,
we did and that's what changed the game.
Speaker 6 (45:43):
Both definitely, you like.
Speaker 1 (45:47):
My community people, I grew up around you like a superhero.
You did everything. You played basketball in the NBA, you ride,
you act, everything that a black person wanted to do.
Speaker 3 (45:58):
You did.
Speaker 6 (46:00):
I had that straight up.
Speaker 1 (46:01):
We all dream of be a TV movie who, right, Well,
what's that feeling like? Like you kind of just when
you can't feel like you don't you don't You probably
don't feel that way. We like, Bro, you an icon
of us, So it's a little different for us how
that feel for you.
Speaker 3 (46:21):
So to be honest, y'all, I'm more.
Speaker 12 (46:25):
Thankful like it don't really, it don't really touch me
like that because I know where I come from, and
I know that I had a lot of close calls
in life, and if God didn't spare my life, I
wouldn't be here with y'all right now. And I'm all
about helping our community in our culture, you know me
(46:46):
and one of my guys was laughing the other day, right. So,
in California got a program called Urban Born and Nipsey
Hustle was in our program in the eighth grade. And
so it's all about helping people will look like us,
knowing that you are important. So I'm looking at life
thinking God like man, you spared my life because I
(47:07):
had a lot of close calls, and I'm thankful and
grateful that I could be here with y'all and show
y'all that we can change and grow.
Speaker 3 (47:14):
Because a lot of people they think that we gotta
be tough, we gotta be real.
Speaker 5 (47:19):
What is that.
Speaker 12 (47:21):
I never wanted to be tough in all this. I've
always just wanted to survive. I want to be better.
And I tell people all the time that.
Speaker 3 (47:30):
We invest.
Speaker 12 (47:32):
Five, ten twenty of the life in going to prison.
Why can't we invest four years to go to college
or to create a business or brand. And so I'm
a living testimony that if you do that, then you
can live a legit life. Because think about it, if
we do all this negative stuff. And so when I
start making these movies, I'll invest my own money into it.
Speaker 3 (47:53):
I want to show us that if you believe in yourself, put.
Speaker 12 (47:56):
Your money into what you believe in, because you're going
to get the make a piece of the pie. But
when you running around and you want to be pampered,
that mean you don't want to put the work in.
So all those things that you talk about, what I've done,
I never been pampered I've always get out and put
the work in and then I get my bigger piece
of the pie because I made the biggest investment in myself.
(48:18):
And so when you look in that mirror, I want
you try to look in that mirror and say, what
am I doing? How can I get to the next level?
Am I spending my twenty four hours wisely? Think about
because most of us turning up. If you turning up
twenty four hours, then you're not gonna beat me. Not
gonna beat me at nothing I'm doing. And I think
that that's what's my motivation is. And I know a
(48:39):
lot of people say, pe, you did this, this and this,
But I love what I'm doing, So I don't see
it as like, oh, you're doing all these different things.
Speaker 3 (48:46):
No, they all go together.
Speaker 12 (48:47):
Like think about like you say, every athlete in the hood,
they love music, they love movies, they gonna love products.
Speaker 3 (48:57):
And all these different things. And I just like this,
that's what we do anyway.
Speaker 12 (49:01):
And I just said that, you know, when I stopped
saying that I wanted to be a boss and I
wanted to be a leader. It's two different things. Because
a boss just he controlled everything. Being a leader, you're
gonna create more leaders. And so when I got to
that point in my life, I feel like that's when
God spared my life and saved my life. Say hey,
you know, you can lead the people and the ones
(49:23):
that want to listen, because think about where we come from,
a lot of us don't want to listen.
Speaker 3 (49:27):
That's why I told you I got a brother.
Speaker 12 (49:28):
Then I got a brother incarcerated, because that's all about
that one word listening.
Speaker 3 (49:32):
So you got to be able to listen.
Speaker 1 (49:34):
You know.
Speaker 3 (49:35):
They say a wise man learned, but a fool never will.
Speaker 12 (49:38):
And I learned from not only other people mistakes, but
I also look at my life and say, Okay, if
I go that way, I'm gonna be good.
Speaker 3 (49:46):
But if I go this way with all my homeboys
and I'm going to prison.
Speaker 12 (49:50):
I stopped getting in the car and wanting to go
to jail with my homeboys and saying, man, look, I'm
investing my education.
Speaker 3 (49:56):
I think that was the only thing that changed my life.
And that's why I keep.
Speaker 12 (50:00):
Telling y'all, wisdom is the most important thing that we
could have. Just thinking about most of us to pray
for money, man, Lord, I need to pay my bills.
Help me, No man, if you get the wisdom, the
money gonna come. And that's what's been happening for me
my whole life.
Speaker 1 (50:21):
And one thing I want to applause you on getting
back to the music. Obviously you are success in it,
but the way that you ran your record label needs
to be applauded. If you look everywhere from the marketing aspect,
and we talked about some of the best people to
market your names needs to be on that list. Everybody
here know a no limit cover when you see it,
marketing genius.
Speaker 2 (50:40):
The quality you know, tap in. The quality was.
Speaker 1 (50:44):
There, The marketing was there, and you was a well
oiled machine. You look at so many people who have
so many sad stories of music. You was an independent
I won't like you talk about the boss of leader,
but you was a real boss in the music industry.
When you came to that realization, what was like to say,
all right, I see where everybody else is, but I'm
doing this way different and way better.
Speaker 3 (51:03):
Yeah.
Speaker 12 (51:03):
So when I first got into music business, you know,
every business I created, I find a problem.
Speaker 3 (51:09):
So I found the problem.
Speaker 12 (51:10):
None of us was making money in the music industry,
and a lot of us were superstars. We was on
all these billboards. We was on all these records, but
we wasn't making no real money. And when you look
at the deals, was like us making seven percent, twelve percent.
The biggest percentage in music was Michael Jackson. He was
(51:32):
making twenty two percent of record and I said, I
need to change that.
Speaker 4 (51:37):
And so.
Speaker 3 (51:39):
And then I started making my own covers. I came
to New York. So when I first did about it
bout it, I came to New York, I went through
every hood out here, and people was like, man, that's
you on that post. I said, nah, man, I'm from
New Orleans.
Speaker 6 (51:54):
We all look alike.
Speaker 12 (51:57):
But I came out here y'all and put my own
posters up because think about it. You know, back then
you will pay somebody to put your stuff, but you
we don't have social media back then, they might throw
it in the garbage cab.
Speaker 3 (52:10):
I came up. I was my own street team.
Speaker 12 (52:12):
And so when people start seeing and then when the girls,
you know, I sounded different. So I got this big
dunky gold chained on right, and the girls, I'll be talking, Yeah,
what's up baby, how you doing. She's like, I like
the way you talk. I'm gonna listen to your music
because nobody knew who I was. And and just being
able to communicate and network with the people people that
(52:33):
look like because even though I sounded different and and
but New York really gravitated to me.
Speaker 3 (52:38):
That's when I knew.
Speaker 12 (52:39):
I was like, man, I think I'm gonna make it
in this business because I come all the way from
the South and they started messing with about it, about it,
and uh and and I and I tell the DJs
and I tell the people in the community out here.
I appreciate that because this was the first spot that
really outside where I came from, because I was in
the Bay Area and I was in the Orleans. But
(53:00):
to actually see some a whole different culture, because you know,
music started him. So I felt like I needed to
come here, go in these clubs and test the waters.
Speaker 3 (53:10):
How can I get New York to like my music?
Speaker 12 (53:13):
And when I got New York to like my music,
I mean the rest was history because they jumped around
in the clubs, and you know, that's what my music was.
It was like, you know, it was all like that
military jump around, get you up and listen party. And
so now I appreciate you guys. I just always wanted
to say thank you New York for believing in me.
Speaker 1 (53:42):
We go.
Speaker 12 (53:53):
And I want to tell y'all, right, so I know
y'all see me in the music side of the business
making music, but as a young person, I also got
into investing into other artists, and so that's when I
took on doing concerts and shows. I was able to
do the fifty cent first tour and invest into other artists,
(54:13):
and so I think that was the part that started
taking my business to the next level. Then I Snoop
Dogg and you know, all these incredible artists that I
was able to sign and help their careers and jumpstart
their careers, and it's been a blessing man.
Speaker 3 (54:29):
Because I feel like when you help other people get
to where you're go and go to keep blessing you
most definitely.
Speaker 1 (54:34):
Now you talk about being able to get Snoop Dogg,
is there an artist that you almost had as you
wish you got.
Speaker 3 (54:41):
I think.
Speaker 12 (54:44):
Indy I Re I didn't know like that type of music,
so she used to come to my house and sing
and I was just like, I just don't want to
mess up your career. And uh, I think that was
the one that got away that I just could have
just I didn't know, because y'all know that what I'm saying.
That's why I say education is so important. Right, I'm
(55:05):
only into the hip hop and I'm just like, man,
I got this diamond in a roof right here, and
I wanted to I'm like.
Speaker 3 (55:11):
How much you need to do this? But I didn't
know personally how to do like an R and B tour.
Speaker 12 (55:17):
So I told her that, and I think that was
That's probably the one artist that I feel like that
I really couldn't.
Speaker 1 (55:23):
Let me tell you right now, if you got any
R on a no lipit cover, shit would have been crazy.
Speaker 2 (55:30):
I am not my here, but.
Speaker 12 (55:36):
That's what I'm But that's what I'm saying about being
about being since it I truly didn't know what to do,
but like, I've never done that type of music, and
so I think that God has blessed her too on
her journey because I feel like I probably would have
stopped her.
Speaker 6 (55:52):
Yeah, that's real.
Speaker 1 (55:54):
That's definitely real, because I would never thought India I
would be.
Speaker 2 (56:00):
Yeah, I was to that.
Speaker 1 (56:01):
That kind of threw me off, man, But that's how
influential you being. I mean, people just want to be
around you. Like we said, I know the show about
the end or whatever, but we just really appreciate you
even taking time to sit with us.
Speaker 3 (56:12):
I won't to tell y'all I'm not finished.
Speaker 12 (56:14):
So if you follow me on my music journey, follow
me on this journey with the University of New Orleans,
changing lives, saving lives, helping our future athletes and student
at least.
Speaker 3 (56:26):
Get to where they need to go at because we
give up.
Speaker 12 (56:29):
On us, and I'm not gonna give up on us.
I'm gonna give our culture the blueprint. And I want
y'all to know that. Everybody think they got a lot
of time, but Junior Bridgeman played basketball. He died the
other day, right me and him to sit down and
talk about all the things that we was gonna do.
(56:49):
I want us not to sit down and do that.
I want us to move, make moves. Don't wait till
it's too late. And if you have an idea, bring
it to light, because the most treasures are in the
grade and we got to stop that because we keep
thinking we got so much time, but use.
Speaker 3 (57:07):
Our time wisely. Just start now.
Speaker 12 (57:09):
Whatever ideas you have, whatever business you want to start,
go for it and create it and do it and
and there's no limit from that.
Speaker 3 (57:15):
I did it. You could do it, most definitely.
Speaker 2 (57:18):
Man, it's make some lord to master fee one time
for the one time.
Speaker 5 (57:22):
Yeah.
Speaker 1 (57:26):
The volume
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DJ Wells
Jeff Teague
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