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September 17, 2024 80 mins

In this episode of It’s Up There Podcast, Loon dives into the latest news and cultural moments, starting with Kendrick Lamar’s highly anticipated Super Bowl halftime show. We listen to and analyze Kendrick's latest track and reflect on his influence in music and culture. Loon also tackles Jay-Z’s behind-the-scenes influence on the Super Bowl halftime lineup and Lil Wayne’s emotional response to being left out. From there, we switch gears to the sports world, where Shannon Sharpe's controversial publicity stunt and Paul Pierce’s firing from ESPN spark a heated discussion. We break down the differences in ESPN’s handling of the two situations, and Shannon’s recent conversation with Chad Ochocinco about professionalism adds an extra layer to the conversation. Tune in for another insightful, unfiltered episode covering music, sports, and everything in between. This episode contains discussions on cultural tokenism and the complexities of navigating fame in the entertainment industry. Let's reflect on the importance of representation and accountability in hip-hop. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO Timestamps: 0:00 - Introduction 0:28 - Kendrick Lamar’s Super Bowl Halftime Announcement 4:17 - Breaking Down Kendrick’s New Song 10:16 - Reflecting on Kendrick’s Career Themes 14:48 - Jay-Z’s Role in Super Bowl Decisions 20:10 - Lil Wayne’s Response to Super Bowl Snub 24:41 - Analyzing Wayne’s Emotional Reaction 35:40 - Shannon Sharpe’s Leaked Audio: Publicity Stunt? 47:12 - Comparing Sharpe & Paul Pierce’s ESPN Drama 54:52 - Paul Pierce Discussing His ESPN Firing 57:57 - Shannon Sharpe’s Conversation with Chad Ochocinco 1:13:29 - Closing Thoughts & Upcoming Content

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
That hurt, hurt a lot in order to chalk him
out of her a whole lot.

Speaker 2 (00:07):
I blame myself for not being mentally cooked at for
all that down and for just automatically mentally putting myself
in that position, like somebody told me that was my position.

Speaker 1 (00:23):
So I blame myself for that. But I thought that
was nothing, you know, I thought there was nothing better
than that.

Speaker 2 (00:31):
That's spot in that stage, in that platform in my.

Speaker 3 (00:34):
City, West Shannon Shaw poured a publicity stunt and went
live in what sounds like he was having sex in
the background. Let's pay attention to a little bit of
the video. A little young Woodberd snappers a few things,
you know what I'm saying. That's a couple of things.

(00:56):
Number one, that was a part in that where he
kind of went You know that means she beating it.
She beating the dogs at them with that pool man
and poor man and whooping know it?

Speaker 4 (01:14):
Honnica, you swiping here, You can back some money. You
got start paying Monica what you're doing, because if you
in l a come through sit down, if youn l
a Monica come through, you know what.

Speaker 5 (01:25):
I'm saying, such.

Speaker 6 (01:40):
Heavy I got fired for what. It's girls dancing and
we bor on some tree. I mean, what did I
do wrong?

Speaker 7 (01:48):
That's what it was, though it looked like it turned off.
I'm a live like all going gray.

Speaker 6 (01:53):
Oh yeah, what's up? Listen help, I'm getting a haircut
to cut this cracking is POPA know what I'm saying.
I don't know why. I don't know. I don't never
go lie either. I was just fending my cut or
something out here, no saying to hit me. And as
a higher up it was a lady. She's like, yeah,
we're doing, you know, an investigation. I'm like, you know,
could you tell us what happened? Was just hanging out?

(02:15):
Uh playing cards? Wasn't my house. I mean it was
self explanatory. Some girls dancing and I was you don't
have some og I mean legal, yes, legal.

Speaker 8 (02:27):
I didn't do nothing.

Speaker 6 (02:29):
You know, at the end of the day, it's Disney.
So they was like, you know they have a morals.

Speaker 7 (02:34):
Claw hitting it.

Speaker 3 (02:38):
Lady, Then that's my DN year, Shan Tate Johnson. Get
a damn year, Shan Tate Johnson. There's my DN Yeah,
get a Michelle, Yes, Michelle, that's my Michelle. Or the
ESPN reaction b because we saw them fire Paul ap Peers.
We saw them, you know, hit certain people with this
moral conduct character clause. How would they respond to one

(03:02):
of their head people or second or third in command
on one of their bigger shows, have a leak of
him having sex for what looks like to promote some product.
At this point, pay attention to that's one person that
I ain't seen make one joke?

Speaker 7 (03:22):
And who is that?

Speaker 3 (03:23):
You guessed it? Steven A smell. Somebody take me.

Speaker 7 (03:27):
I'm the best.

Speaker 9 (03:36):
Now.

Speaker 7 (03:36):
Niggas want to lure me to death exactly.

Speaker 1 (03:42):
Old loan, new loom.

Speaker 7 (03:44):
Okay okay, okay.

Speaker 10 (03:46):
Osmun is up there and stuck that nig when it's
up there, Man, it's stuck there.

Speaker 5 (03:51):
Shut up.

Speaker 3 (03:55):
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(04:35):
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the fastest going podcasts.

Speaker 7 (04:47):
In the world. Right now.

Speaker 3 (04:49):
Oh no, not dose. You must never seen the game
up close. Come to patreon dot com. It's up their podcast.
This is what the vibes are. I want to welcome
every sing person that just clicked this video. Man, We're
just gonna have a conversation today, another episode of your
favorite podcast.

Speaker 7 (05:08):
Today.

Speaker 3 (05:08):
We got an impactful show for you, guys. We got
a lot of topics we want to cover, starting with
Kendrick Lamar. On the heels of his announcement as the
performer for the twenty and twenty five Super Bowl halftime performance,
Kendrick Lamar came under fire.

Speaker 7 (05:28):
That was an adverse reaction because we felt this.

Speaker 3 (05:31):
Though, when we get one of ours in place, there's
no way that we wouldn't be able to represent our
culture in our facets because it's our culture. It ain't
just this while that, while this place, that place, we
felt as though we were family and cousins to be
called to the family reunion, especially when we see Dre
on the West Coast and he had his bid and

(05:53):
it's like a big player. But what we know is
that Dre and Eminem had to fight for fifty cent.
That should have been no fight for Fitty City to
perform at the super Bowl, if you asking me. And
these are conversations we have in the culture. And just
because jay Z has made a lot of money, respectfully
to jay I know if he come from where I

(06:13):
come from and where this culture really is birth from,
he know these kind of critiques and conversations go along
with the position that he holds unless he want to
hold a dictatorship, like whatever he say is just gonna
rolling down. Here in the South, we've been seeing artists
and people push back on jay Z for a long time.

(06:34):
I'm probably one of the only people with a voice
for real in the South. They really still be like now,
j one of them guys, he hustled good. Most people
in the South, they really don't speak up on behalf
of jay Z. Because anybody with us can really feel
that there's no real relationship with jay Z in the South.
And this may sound crazy, because there are things that

(06:56):
may have happened alone the way where you can point.

Speaker 7 (06:59):
To in certain situations.

Speaker 3 (07:00):
Where he's been involved, Like when we talked about Wayne
last episode. First thing people on Twitter came to me
and said, is well, what about jay Z paying for
Little Wayne's fourteen million dollar tax deficit? And I said, well,
you know, that's a real thing to do. What you
want me to say about that? What they got to

(07:21):
do within the competitive space, They're gonna be things that
has happened and will happen that you will always be
able to point to, like now, he ain't just I
ain't gonna just cap and be like yo, he just
he just ain't never fucked with us on no level.
But the relationship has always been fractured and very fragile.
There's never been a warm embrace in the same way

(07:44):
we saw him do with like Philly, and I don't
know his relationship And this is why I mean what
Jay gotta come have conversations with people with nuance, with
new fresh ideas to present to him so his legacy
can there can be some understanding and then even some
challenges for him to have these good conversations with the culture.

(08:04):
But for me, one of the questions would be what
is your relationship with the South.

Speaker 7 (08:11):
They'll point to Ja Cole.

Speaker 3 (08:13):
Ja Cole is a phenomenal artist, but j Cole identity,
if you ask me, doesn't scream Southern artists. And so
jay Z know what I mean When I say Southern artists.

Speaker 7 (08:25):
This is for.

Speaker 3 (08:26):
Layer two and three of the music fan This isn't
for the Layer one and the casuals because you won't understand.
You'll just point at random rappers. And when I say
the South, I mean that was a whole era, right,
That was a whole era.

Speaker 7 (08:43):
Of the South.

Speaker 3 (08:43):
And jay Z was in position that entire time, and
they actually held it down Rockefeller, did they think right?
And so Kendrick Lamar drops this song and for me,
we're gonna listen to the song. It may not make
it over the YouTube. I'm sure the people on Patreon,
my people on patron, and my members on YouTube, y'all
hear it a couple different things. I guess we can

(09:07):
discuss with this. I mean, we have Kendrick Lamar, who
has been crowned victorious in this battle, him as well
as his fans, are still kind of poking the bell.
I don't take Kendrick to be a dumb dude, and
so I take Kendrick to be someone who is a
cerebral thinker. So he understands that that bear ain't dead

(09:31):
over there, he knocked out, he knocked down maybe her.
He ain't dead though, so he kicking him still.

Speaker 7 (09:41):
Is he dead? Kick?

Speaker 3 (09:43):
And he's not And he's not dead. And I believe
Kendrick to know that and know something is coming. I
don't know how Drake is gonna do it, And so
Kendrick drops this song.

Speaker 7 (09:53):
Let's listen to the song.

Speaker 3 (10:05):
This says Kendrick Lamar's Lewis record. For everyone out there,
pay attention.

Speaker 11 (10:18):
I think it's time to watch the party die. The
shit that got too wicked to apologize. It's definitely get
a wrecked and disqualified. We even killed the killers because
they like taking innocent lives to earn a whole feel
that you start over. Here's really that time. Why reason
with these niggas if they can't see the future. First,
Why argue with these clowns if the circus is swelling work.
Just walk that man down, that'll do heavy, winner solid.

(10:39):
It's love with tough love sometimes got a resultant violence.
If you're parading letting me without giving truth to the youth.
The grave Yardist company just tell us what casket the
truth say party moore than bitches, tell me what are
you working for? They glorified scamming. You get chipped over
this credit card. Influencers talk down because I'm not with
the basic shit. But they don't hate me. They hate
the mand that I represent the type of man that

(11:00):
never did ride because I want to favor the man
that resides in patience. So where the soldiers at, the
ones that lost that doll that learned to learn from
that others for life from head inside the book because
he could signed with that information that that will change
his life is because he learns for that dedication, I
find that out what's right, because he can earn from that.
I feel for the women that deal with the clown
that nerve shit can't bring them today thing, You've really

(11:21):
got much to work with. How many bitches harder than
a lot of you niggas will train harding y'all for
the lift. I can't be proud of your niggas. God
give me life, but their cod Please give me peace
the God, please keep these lame niggas away from me, then,
God keep me shining as the fuck? Do they really
think I can watch you once being the police? God
bless these words there. God bless how wink did God

(11:43):
try to line they're trying to confuse him with me?
Did God please forgive me you knowing how hard I tried.
I think it's time for me to watch the party die,
getting them gone. When we gonna watch the party die,
so the hole we gonna wash the party tie. I

(12:15):
think it's time to wash the party die. Street niggers.
Send the corporate guys, the markers that report their lives.
I need their families mortified. We can do life with
that them. We can get their bodies organized. Tell me
if you oblige, no more pillow talking, jump starting neighborhood
wars during macing bitches, because your spirit is insecured. The
flashy nickel with nasty decision is using money. He has
a backbone. I want his head cracked before his back home.

(12:38):
The radio personality was in proper candle for salary. Let
me know when they turn in as a casualty. I
won't acony, assaulting, battery. I see a new earth, feeling good,
beautiful people making humanity work. That's kill the followers that
follow up on popping mileage from the IVY. Yes, the
general pers the spelling to acknowledge the hope that we're
trying to spread, and I find out a whole, then

(12:58):
you need to bring his fucking head of the ship
in high rest. God give me life, But Dear God,
please give me peace. Then, God, please can't these lame
niggas away from me? Dear God, keep me shining as
the fuck they really think. I can't watch them must
be the police. God bless these words. Dear God, bless
how I think did God try to line they're trying
to confuse him with me? Dear God, please forgive me you,

(13:20):
knowing how hard I tried. I think it's time for
me to watch the party die. Sometimes I wonder what
lu Create would do. Fuck these niggas up or show
them just what prayer do? I want to be empathetic,
my heart like d one, but I will it's time
to get these devils out the way. Heavy metals on
my sword will settle herd disputes today the ghetto Hollywood divorce.

(13:41):
Say hello to your future fate. The coach of bread
will Connor voice you let him snack to eat your face.
The signatures is being forced. They wonder why I'm not
in those to drive the more off it's before you get,
the more your spirit juice. Try it's in the pool
to say, I know these are petrified. The resol in
jail by jasp Bell to drop the full little lives
credit upon. I know my physical is tested all the time.
I'm paid there for some can play soon as I'm

(14:03):
questioning in my pride. I'm seeing books, but I cannot
we lap. Someone thought at the time, I spend no
feelings that ain't mine. I mean my feelings when I slide,
I mean a nigga. Wonder what little Cray would do.
Terrris Martin said, I'm mentally with Lawyer's true. I flood
the rock if well my best regards. I paid your
duels and so it's up. If you ain't wonder farus,
it's bad news. My nigga jais try to say it.
I gotta burn it down to build it up. That

(14:25):
confirmation willis fuck. It ain't too many willis us looking
me into what I trust looking outside the kids live
tomorrow because to day the party.

Speaker 3 (14:33):
Just so, what we just heard was Kendrick Lamar his

(14:59):
lady effort after his again, after his announcement of being
chosen to be the super Bowl half time perform at
the twenty twenty five Super Bowl. Again, congratulations to Kendrick.
He's a great artist. Right, let's deal with this record
a little bit, and also I want to deal with

(15:19):
something that's going on in real time, because you know,
this is how podcasts are. One thing they cannot deny
about Kendrick is his ability to get on these beats, flow,
find these pockets, and ride these shits with no disturbance
and no turbulence. It's like it's such a clean ride
when he gets on these beats. You see what I'm saying.

(15:43):
Very interesting how he's able to do that no matter
the track, just like that one, it's just you can
feel he's one with the beat.

Speaker 7 (15:51):
And I believe that to be a talent.

Speaker 3 (15:54):
Not only that, the word play and he's just overall
ability as the MC. Right, He's just he's phenomenal. I
think right now it's a good time maybe to have
a conversation about the subject matter. And the reason I
want to have a conversation about Kendrick lamar subject matter
as it pertains to this record to call the actions

(16:17):
and some of the last songs that we've been hearing,
is because again, I want to deal with some of
the narratives that's online right, one of them being that listen,
Lil Wayne's subject matter, it's a bit too that for
the main stage when we talk about one hundred million people.
For me, all right, let's deal with what we're asking

(16:39):
Kendrick Lamar to do on the main stage. If his
plan goes as we believe it to go, which would
be coming out doing like you know, he's gonna do
his classic records, We're gonna be alright and damn and
all these different records will definitely come up. But at
some point some kind of iteration of not like us

(17:01):
it's gonna play, you see what I'm saying, some kind
of iteration of some of these dish records are gonna
play on the main stage. I know it's premature to
say that, so it's always an opportunity for them to
say that. Well, jay Z said that he'll let him perform,
but he's not supposed to do that, and so if

(17:21):
he does it, then it's gonna be some huge mistake.
Jay didn't allow that, or not even Jake because let
me also zoom out on that a little bit. Because
jay Z being from our culture, being in those positions
and in those rooms, he's gonna be held accountable by
people not only like me and the media, but by
the casual people that watch and hear about these decisions.

(17:45):
But there is staff and people in place when we
deal with the companies that jay Z has that it's
facilitating and administrating some of these deals and some of
these picks. I still would not adopt the theory that
everyone online is saying that they didn't play a role
in this decision. I really don't want to entertain, and

(18:08):
I think that's I think that's for the people who
really don't understand how this business goes and how jay
Z is.

Speaker 7 (18:14):
Jay Z, you dig what I'm saying.

Speaker 3 (18:17):
And so when he says, Yo, let's do it yellow
this year and he has a seat at the board,
nine times out of ten, that's gonna change the color
scheme or theme around whatever.

Speaker 7 (18:27):
Suggestion that he made. And so.

Speaker 3 (18:30):
Again my argument has always been that as a culture.
You hear people like doctor Umar always push back when
we talk about tokenism because he's afraid of these kind
of scenarios. You know, Doctor Umar always says that, Yo,
what just because we get one dude in there, that

(18:52):
doesn't mean anything, because nine times out of ten one
you can't please everybody in two. He's not going to
be interested and in doing things that maybe preserve the
coach as a whole, because he has he has his
individual agendas and every human being does. And so just
the way I look at the South, I believe the
right thing to do is on each coast. Let's exercise

(19:15):
our ability to show what hip hop is on each coast. Right,
Kendrick is hot right now, but it's in New Orleans.
It is the super Bowl. It's bigger than New Orleans.
Right wherever it's that, it's gonna blow it up, but
it is in New Orleans. The same way the theme
was on the West coast. Yo, it's on the West coast.
Let's deal with Drake. Getting back to this song, I

(19:37):
think Kendrick wrapped his ass off, but I believe the
call the action now comes in question.

Speaker 7 (19:43):
Right, we say you got some.

Speaker 3 (19:45):
Of the lyrics from the song, let's read them out
and so again I believe the message is pure for
those who do not know he mentioned D One in
this song. Shout out to D One, he's just up
there podcast alumni.

Speaker 7 (19:57):
Me and him had a very.

Speaker 3 (19:59):
Heated and fruitful conversation. I believe me and D one
conversation is the reason why Kendrick Lamar made this reference
in the song because we specifically spoke about Kendrick in
a way and it did pretty good views. And I
always tell the guys when they come on my show
that my show is niched and it's dense, but it's

(20:22):
the leadership class. It's a very dnsed like you dig.
And I always tell the guys that. And so we
spoke about Kendrick. If you haven't sell the D one episode,
go see it and you will see why I said that.
So we'll start at the second verse. We got God
give me life, God give me peace. Did God keep

(20:42):
these lame in words away from me? Did God keep
me shining? The f you really think pocket watching? You
must be the police? God bless these words? Did God
bless how I think? Dear God, please forgive me you
know how hard I tried. I think it's time for
me to watch the party die. And so when he's

(21:04):
saying that, I guess he's speaking to some of the
things you hear me even illustrating on these podcasts where
it's like there's a lot of celebrating. Ain't nobody building infrastructure.
You wouldn't have some of these conversations had you been
in the position that we act like we actually in.
Even me, some of the conversation is that I have right,
there's a mirror, Rod gotta go and look in and say, well, loon,

(21:25):
you wouldn't need that if you was in the position
that you should be in.

Speaker 7 (21:29):
It's unfortunate.

Speaker 3 (21:30):
But in this race and in business, most times when
you're a competitor, they're not throwing floats and life jackets
for people that once they save and take over the boat.
So verse two you got Kendrick Lamarty says, I think
it's time to watch the party die. Street niggas and
the corporate guys, the rappers that report the lives. I

(21:51):
need the families mortified. I need the families mortifying now,
and we could do life without them.

Speaker 7 (21:59):
Get their is organized.

Speaker 3 (22:01):
Telling me if you're oblige there's no more pillow talking,
jump starting neighborhood walls now for me. This is why
my career is one of the more if you ask me, right.
And of course, when you talk about yourself, I really
don't like to get on podcasts and talk about myself.
But I'm a case study for myself and hopefully for

(22:23):
people making content coming up. But when you look at me, right,
you look how I came in potent from super potent.
The people was like whoa, And my message was, you know,
I'm coming fresh out the streets.

Speaker 11 (22:36):
Dog.

Speaker 3 (22:37):
This internet shit is starting beefs, dog like it's deeper
than you think.

Speaker 7 (22:42):
Dog, I was trying to.

Speaker 3 (22:44):
It's like I come in, nigga, like I escaped and
I come in. They ain't even show me no understanding.
This is how I know they didn't have any real
understanding of our culture as it pertains to that element
of it, because it's like getting out of prison. It's
like coming home from college, right, you come home with
a different perspective and a different understanding on things. So

(23:07):
when I kid in the game, I'm coming directly from
seeing what some of this shit is starting. Beefs and
wars and niggas is reacting to try to get the
attention to this dude, and they dissing in their songs
looking up to that rapper, And so I was extremely
critical of not only academics, but rappers. I was going
at rappers like, yo, man, the fuck y'all nigga's doing Nigga, My.

Speaker 7 (23:30):
Kids got to listen to this shit right. Part of
it is on me.

Speaker 3 (23:36):
But I was dating a girl at the time where
I was able to watch her kids go through what
my kids are about to go through, and so as
I watched her children, I was saying, oh shit, the
rap shit is doing damage. I want to take some
time to let every single person that's watching this video
know that October eighth, I have another live event with

(23:56):
doctor Umar Johnson.

Speaker 7 (23:58):
Possibly you saw it.

Speaker 3 (24:00):
Let's take a break from the show really quick. I
wanted to let you guys know. Around this time last year,
me and doctor Umar Johnson had the first annual live
It's Up That Podcast event and it was sold out.
The crowd was so involved that a couple of times
we had to ask them to please we were recording.

Speaker 7 (24:19):
It was my first live event.

Speaker 3 (24:21):
Some of the dopest content that I've ever created came
out of that night with doctor Umar Johnson, and we're
running it back October eighth. We're giving you an opportunity
to be in the crowd. We're giving you an opportunity
to be a part of the system, to be a
part of the game.

Speaker 7 (24:37):
It's just on what you're gonna do with it. Will
we see you there?

Speaker 3 (24:43):
For those who did not watch what me and doctor
Umar Johnson done last year, he's one of the clips
that stood out and went viral everywhere following this with
doctor Umar, what you saw was doctor Umar Johnson debates
this doctor Umar, and debates here, debates there, debates here,
debates there. We started that on this up there podcast

(25:06):
live and so the second then you wore it cannot
be duplicated. Everybody can try. We're gonna show you exactly.

Speaker 7 (25:16):
Why we are who we say we are in the culture.

Speaker 3 (25:20):
October the eighth, we have a conversation with doctor Umar Johnson.
We speak to the leadership class. Let there be no
misunderstandings about that. Hopefully to see you there. She had
lived in a little apartment and I had went over
there to live with her. When we first get involved

(25:43):
with each other and we start living with each other.
I'm paying attention, right, I might walk part. You know,
when you're living in apartments, you got the long hallway,
all the rooms just one room, two room, three room,
four room. As you walking by, it's just room in
the room. And it ain't no design toward or nothing.
It's just room, room room. It's a full bedroom. This
shit like a box or something.

Speaker 7 (26:04):
You dig. So this is what we was living in
at the time.

Speaker 3 (26:09):
And so as I come in, and you know, these
children were good kids and this girl was a good girl.

Speaker 7 (26:16):
Right.

Speaker 3 (26:17):
I need to say that because people are so sensitive,
my words sting so much. I don't want nobody to
ever feel played because I just talk about my experiences.
But anyway, look, I used to come down the long hallway, say, bro,
I come down the hallway.

Speaker 7 (26:33):
I look over to cause you you know what I'm saying.
You know what going on? You come you can look
dead in a nigga room. Yeah, you can look and
see exactly what's going on.

Speaker 3 (26:42):
Ain't no bunch of design, and it ain't no curve
around here with the walk in closet, it ain't none
of that.

Speaker 7 (26:48):
It's just a room. It's just some shit right there.

Speaker 3 (26:51):
So our room was straight all the way to the
back boom our room, and so it was rooms like
it's going toward I will pick attention, bro. They were
looking at I walk past their room. Guess who I
hear NBA young boy. Then the NBA young boy shit
start heading them down documentary. They will be on YouTube

(27:14):
for hours of my nigga. And here I gotta be
the grumpy old man you did because I'm installing games. See,
I'm installing software they ain't even knowing they need. And
I'm installing mile.

Speaker 8 (27:25):
Well.

Speaker 3 (27:26):
See they ready to gone get on the computer and
play the game, but I got to install some shit.
That's safety precautions for you young niggas. And so when
I'm walking through and here and this kind of jargon,
and niggas got sticks hanging out, they draws this before
any of them niggas call cases. Look everybody, look man,
I'm telling you now. This is for any of them

(27:48):
young niggas caught any charger. I tell them, young boys,
I say, look, you can't survive this game like that.

Speaker 7 (27:56):
You don't win this game like that.

Speaker 3 (27:59):
What I resh respect is that because I came from
being somebody where I play Xbox and PlayStation I would
try to help them understanding in game in terms because
they were young niggas. In the same way I do
my kids when I see them into a game, I
go and study the game and try to bring them
some kind of example about life that they understand about

(28:21):
the game.

Speaker 7 (28:22):
My youngest son, maybe about Naruto, shit like that.

Speaker 3 (28:26):
I try to incorporate things right, so I help them understand.
At this point in time, the Last of Us two
was a game on PlayStation that was out.

Speaker 7 (28:37):
I usually don't play games.

Speaker 3 (28:39):
I get on Xbox and I talk to the people,
talk to the community. I'll play two K for some money.
I wager right, call a dude. I wager all y'all
hit me. Whoever trying to get it going, join the community,
let's get it popping. I'm one of them guys, and
I'm on there talking to them folks. Yeah, laid back
like a maid bag. You did made man, But yah.

(29:02):
I told my son, I said, I remember one time
calling him downstairs and he came in in the streaming
room and I was playing The Last of Us two
because I needed help on a particular part, you know.
And if you know about Last of Us two, they
have these creatures that they can't see, but they can

(29:26):
hear extremely well. And for me, I couldn't seem to
beat this one part. I couldn't seem to get over
it and get past it. And so I called my
son and then this is my oldest son. And we
stayed in there thirty minutes trying to get past it.
And I sat back and I said, you know what,
we ain't done. We ain't changed our approach. We can't

(29:47):
beat him with that approach. We've tried for forty five minutes.
We were gonna try for three days with the same approach.
I relate that to my son. Yo, bro, sometimes you
peep that sometimes you got to change the approach. I
get the ORG in the other day. This is what
I'm trying to tell y'all. I'm high level game. Hopefully

(30:09):
I install software on some of y'all. Y'all adopted right,
check this out. If you know anything about Tennessee. When
the season of the state Fail, state fel going on, right,
So I push up on the state fail with my kids.

Speaker 7 (30:23):
You understand me.

Speaker 3 (30:24):
I got some chow on me and you dig I'm
having full pockets full. You understand. I spend about fifteen
hundred dollars. Right, so we walking around getting shit. They
got all kind of shit we don't want. So anytime
I take my kids somewhere, they young, but I'm installing
in them. And not only am I doing it conscious,

(30:46):
but it's unconscious. It's just the man that I am.
I'm ana laughing joke, laughing joke. But I'm gonna peep there.
You see that, You see that, you dig that? And
so I knew the State fail because I'm an adult.
They think it's out all games having a good time,
and they think they daddy got the money glitch. So
we're finish, go do our thing. We get to the
State fel My whole job is to help them peep

(31:10):
the games that's running. We finished, spend the money for
Peep game.

Speaker 7 (31:17):
First thing we do.

Speaker 3 (31:19):
Soon we get in, right, you know, they got funnel cakes,
turkey leg chips, all kind of shit going on. Soon
we get into the thing, they got their favorite new Bamboozlok.
Soon as you walk in, you know, I ain't been
to the fan years, you understand, So I don't know
the game, but I know when I was going to
the fan when I was young, they didn't have it.

Speaker 7 (31:40):
So get what they had.

Speaker 3 (31:42):
They had a motherfucking thing that looked like a menu
outside of Mexican restaurant. You know how they write today's
deal or today's lunch on right, and it kind of
stands on the ground and I'll put a picture of
it on.

Speaker 7 (31:59):
I'll put it on the screen. So they had one
of these.

Speaker 3 (32:02):
Now, when I say it looks like a Mexican restaurant
menu or menu outside of a restaurant, what I'm saying
is that it has two slopes on it. These are
basically two pieces of board, cardboard or PVC or what
have you.

Speaker 7 (32:20):
And so.

Speaker 3 (32:22):
It stands maybe about four or five feet tall, maybe
six feet tall. And so what you do is you
take a bouncy ball and they have a requirement that
you got to hit it off the top of the board. Now,
this looks like something that's you got hit it off
the top of the board. And they put a laundry
basket at the bottom. So you know how big a

(32:43):
laundry basket is. This seems like it'll be something easy
for you to do. Right, I reached, I said, way, man,
tell me how much it costs to play? Said twenty
dollars three balls? You know, twenty dollars three balls. You
give me thirty, you get six thirty six, twenty three,
thirty six. He doing his one two, but he go

(33:03):
the game. My kids don't even peep this, but here
go the game. He stepped outside of the box right,
He said, let me show you how easy it is,
my guy.

Speaker 7 (33:11):
Boom, he hitting one, did it again. Boom, He hit
Anne and win in. Boom, he hit Anning and Wining.
He did four, five of them right there talking to me.
Boom and he hitting him. They going in.

Speaker 3 (33:21):
My kids said, man, I can easily do that. He said,
if you can hit two of them, you get that
PlayStation at TV. He got a package deal.

Speaker 7 (33:29):
If you can hit.

Speaker 3 (33:29):
Two of them for me, My radars don't win off
game detected game detected, game detect the Nigga running game
game detected game detected.

Speaker 7 (33:43):
You understand.

Speaker 3 (33:44):
I'm already knowing, but I got the money. It's a
lesson for the kid. Boom, I hit him with thirty.

Speaker 7 (33:50):
They do it.

Speaker 3 (33:51):
Boom, it bounced off, Boom, it bounced off, Boom, it
bounced off.

Speaker 7 (33:55):
I do it.

Speaker 3 (33:56):
I said, man, let me show y'all. Try to y'all
don't know nothing about this game, running game. Sons, they
running game, y'all pay atten, I'll do it. Boom it
bounce off, boom it bounce off. They do it again,
boom it, bounce off. I'm down six balls. I look
at the dude, he said, manah, you doing it wrong. Man,
he said, no, you got to look. It's right here.

(34:17):
You see that X pot. If that's the perfect spot,
that X part, he's selling it again. My kids don't
get it. They bitten, they biting. Oh man, he got
my kids. Oh my god, my kids looking at it. All. Yeah, nah,
that's what you gotta do. I'll daddy give him another
six to run it back. I shoot him Anne boom

(34:39):
miss again, boom miss again, boom miss again. I said,
something is up with it now. I'm paying attention to
the boards because if this big laundry basket is sitting
in front of it, it's supposed to go in.

Speaker 7 (34:54):
It's supposed to hit that go right in. But he
throwing it underhanded. Ways.

Speaker 3 (35:00):
Really, it ain't bouncing off of it. It's more so
hitting it and then just dropping in the laundry basket.
But he's throwing it up more so like a Kyrie
Irving or a Stephan Curvey finger roll. He doing it
like a finger roll. So when you do it overhead,
it's too much force. It's gonna instantly bounce off. But

(35:20):
come to find out I'm looking. I look at it.
Oh we got a curve in it. Not a curve,
unnatural curve, but it's just a slope to make it
just a tad bit harder. So add I spend the
money with him, I leave, I go to another spot.
Now this is what I tell and I'm gonna get
to the end of this story because people, you know,
maybe you don't understand why I'm going with this. Now

(35:42):
we gone through the Fast, spend much more money, getting
other shit, and maybe I talk on Patreon about some
of the other things we've done because the fast full
of game. Everything I do, I'm looking for the game
game Detective. But so we play other games. Now, what
also I noticed and the failure is they got the
same games in different areas, maybe just with a different background,

(36:05):
different board, different this, but it's actually the same game.
So here we are run up on another game, are
the same game that I just spent whatever I spent
with them ball this time I take the approach because
my children have been through it once with me, and
they saw us go through this and lose their money.

Speaker 7 (36:27):
I'm hoping they.

Speaker 3 (36:28):
Gained something from it, and if they haven't, I don't
blame them. Here's my opportunity to tell them, Hey, remember
what you just went through dealing with this?

Speaker 7 (36:36):
Help right?

Speaker 3 (36:37):
So I entertain it. I'm talking to my little boy. Yeah, see, son,
it's a trick. You see what I'm telling you. You
see the trick is I'm giving my son the game
may don't you know? The State Fair dude jump in
my conversation. The State Fair dude jump in my conversation. Now,
they wouldn't allow us to cheat you man, I said, hey, bro,

(37:01):
what do you mean they wouldn't allow you to cheat me?
See now I'm on him. And maybe he didn't know
that he dealing with a high level thinker. I'm in
the highest level of game. So when he said, you know,
the rules called for us not to be able to cheat,

(37:22):
they'll shut us down X y Z and so I
had a few questions for him. I said, if anybody
won that PlayStation and stuff? He said yeah. I said,
how many have they won? He said several? Because I
knew we couldn't verify that, and it possibly was untrue
because I just spent money all around his place looking
at this thing. I don't see anyone eager to run

(37:43):
over and do it. You know, maybe someone that understands
the dynamics of it and the dimensions of it. Maybe
they won, but I had to explain to him that
little home. Man, I'm explaining to my children to peak
the games that they run it. There's things that you
can deny. There's tricker reinvolved. Why is why I can't

(38:04):
why I can only throw it right there? Why they
won't let me throw it under? Why I got a
standing right here? They had one game where it was
a BB gun with a hundred bullets in it, and
you gotta hit the inside red circle on it, and
if you can just tell the circle all the way up,
you win. This big TV and PlayStation. Problem is they

(38:26):
gonna put some paper on there that won't allow for it.

Speaker 7 (38:29):
Right, It's gonna not happen. And then they tell each other.

Speaker 3 (38:33):
Man, that's the hardest one, right there, man, that one
right there, you really can't never don't nobody. And it's
like this game involved with everything. Back to Kendrick, what
do we think about Kendrick dropping this to kind of
try to get some of the heat off of you know, hisself.
You know, I truly do believe this is a good
song by Kendrick. I do think this song will come

(38:56):
and go though. And this is why I speak to
that not us record one hundred percent is gonna be
involved with the super Bowl. It's because the other four
or five records. And I like Euphoria too. That's a
great record if you're asking me for that type of atmosphere.
But a lot of these records are coming and going,

(39:18):
even for Drake. Drake just dropped the Honey Gigs dropped
a lot of music. It's like, did he just killed
both of them and not kill a meaning they're not
gonna sell. It's like creatively because even with this song,
although there's references to Drake, there was an immediate community
online that took this song and made it a Drake

(39:40):
This when I think this was him speaking more so
about culture, more so about you know how there's just
too much chucking and jiving going on. You know when
he says these broad things like influencers hate me and
radio holes, proper Ganda and all of that.

Speaker 7 (39:57):
Yo, if it ain't directed. I don't respect it.

Speaker 3 (40:00):
So I know it ain't about me because I'm a
high level, high quality nigga, and so there's you know,
things that he would qualify me as. But when you
other guys who like to adopt and adapt to things
that these rappers say, when they don't even say your name, Hey,
that's your business. But if we can go on a
big stage someway and have a real debate me versus

(40:22):
such and such, I'll do that. I'll entertain that it's
up that podcast production. I'll entertain that we can do
it in New Jersey, New York, California. We can do
it in Cashville and Atlanta, in Miami, we can do
it anywhere. I'm verified, certified, and I'm gonna have man
with me. All my guys is we known all across

(40:43):
the globe. So it's a beautiful financial situation and a
beautiful opportunity for the culture to learn from both perspectives. Hey,
I ain't gonna lie kind of bledg y'all with that
fair story, man, But that was a real story.

Speaker 7 (40:59):
You know. My point of it was a couple different
layers of the story. Man.

Speaker 3 (41:03):
Number one was like, there's game being ran on the
level that people who are working for the FED don't
even know they're executing the game. They even think they
may have a chance to win, and there's certain ways
to get it done, and there's a better chance than
it truly is. That's number one, But number two, my
job as a father for those kids is to help

(41:24):
them identify game. And I know now they're just like
man and my daddy be asking some crazy stuff. But
when they get older, they gonna look back at that
and they're gonna be like, hey, he was hard man. I
remember one time went to the fair man. He will
pointing out that you see that song, You see how
they doing that? You see ain't nobody you see how
they You see why you know I'm always trying to

(41:44):
install Softwell. I called that te I'm one of the
flyes niggas in the world.

Speaker 7 (41:51):
I beleeve it.

Speaker 3 (41:51):
That Kidrick topic, we kind of went all around the
board with that one. I want to deal with Lil Wayne.
Lil Wayne has came out since the Kendrick Lamar announcement
and finally respond amongst other people, you got juvenile responded.
We dealt with the bird man. Nicki Minaj response last week.
I didn't even really get into Drake's involvement in this

(42:12):
whole thing. I think that's a conversation that we can
maybe have at some point as well. But lol, Wayne
put out a video addressing the fact that he was
not selected to do Super Bowl fifty nine halftime performance
in New Orleans. Let's take a look at what Wayne said, your.

Speaker 12 (42:31):
Words turning to arms, and help me.

Speaker 1 (42:35):
Up on not trying to fall back. That hurt hurt
a lot, you.

Speaker 12 (42:47):
Know what I'm talking about.

Speaker 1 (42:48):
It hurt a whole lot.

Speaker 10 (42:50):
I blame myself for not being mentally prepared for all
downd and for just automatically mentally putting myself in that position,
like somebody told me that was my position. So I
blame myself for that. But I thought that was nothing,

(43:12):
you know. I thought that was nothing better than that
that best spot in that stage, in that platform in
my city.

Speaker 12 (43:19):
And so I heard, I heard a whole lot. But
y y'all, y'all.

Speaker 10 (43:27):
Are fucking amazing. It made me feel like shit not
getting this this opportunity. And when I felt like shit,
you guys reminded me that I ain't shit without y'all.
And and that's an amazing reality. So, like I said,

(43:56):
it broke me and I'm just trying and put me
back together.

Speaker 1 (44:01):
But my god, her, you all helped me.

Speaker 10 (44:04):
Thanks to all my peers, my friends, my family, my
homies on sports television and everybody repping me.

Speaker 1 (44:14):
I really appreciate that. I really do.

Speaker 10 (44:17):
I feel like I let all of y'all down, are
not getting that opportunity.

Speaker 1 (44:22):
But I'm working on me and I'm working so.

Speaker 7 (44:32):
Thank you. This will make it so scared of the
show love and his game.

Speaker 3 (44:42):
And listen this conversation for me, bro, I genuinely want
to understand. This ain't even for those that know me
and know how I came up. You know, I'm a
fan of information, so everything I speak on is an
interest of finding the way, the route. You understand the
colding and so this game make it so hard for

(45:06):
you to show love because if I'm Wayne, like, let's think,
what will make wayne expectations be? There is again once
we see one of ours And that's the problem. That's
the problem. What does one of ours even mean?

Speaker 7 (45:26):
See?

Speaker 3 (45:26):
Don't nobody never ever sit down and say, what do
that lie familiar stand for? On the end of our
record label? Do that really mean we family. Cause to me,
I took that like we family. Like when I tell you,
bra I love you, appreciate you out, I really take
that the heart because ain't nothing you ain't nothing you
can do for me I can't do for myself. I'm

(45:47):
delusion about this here I got, I'm working with. I'm
fucking with this to the teenth power I'm talking about.
I'm feeling utmost confident about what God has contributed in
my toolbox. I ain't looking, willing and dealing for no friendships.
So when I say I love you and I fuck
with you, I mean that. When you in this game,

(46:10):
it's so hard to show love because the people you
show love till you turn around and they stab you
in the back. Or you show love to people and
they turn around and they ignore the fact that you
show love, and you say one bad thing and you
got their attention. The whole time you've been in the
background trying to show love. Nobody never said I want

(46:33):
to have a real conversation today, And I hope the
coach accepts this with no malice and were just having
a conversation on this up there podcast. But but I
want to have a real conversation I want to ask
a real question, do you have to forfeit your spot
in order to get next to Jay Z? And let's
give you the other side, Because if I'm Jay Z

(46:54):
and I gave a nigga fourteen million on some taxes,
I don't want to hear them say nothing about no
super Bowl or nothing else. If I gave you fourteen million,
you really can't say nothing about nothing if I'm being honest.
But if I zoom out from a culture perspective and say, now,
JAYU in position baby, let's pass it to the south too,
It's almost like Jay look at the South like the

(47:16):
shooting forward.

Speaker 7 (47:17):
On the team.

Speaker 3 (47:18):
You know, I don't really get the ball in very
specific situations, And so you hear about little Wayne speak
about being hurt, almost like he was misled, but he
admitted he misled hisself. Now, if I'm Wayne in this situation,
I completely feel them. The millions of mentions, the trending

(47:40):
on X, all of the different blogs and think pieces
on it, along with deep down inside feeling like, Yo, man,
I really wanted to do that, that question coming up
before I can kind of understand that. But at the
same breath, if I'm jay Z, and I gave you
four team mean, I can't never hear you say you

(48:02):
got mad about my decision.

Speaker 7 (48:03):
Is it petty?

Speaker 3 (48:04):
It's petty, But I got you in a trick bag
out and I already helped you.

Speaker 7 (48:09):
And this is not specific to jay Z.

Speaker 3 (48:11):
Sometimes listen, when you read some of these books, they
tell you about power when taking over and things like that.
You will see Instagram by WhatsApp and Facebook by Instagram,
and you see what I mean. These moves are strategic moves.
Early on in Apple's career, you know, you will see

(48:32):
a joint project in which they would share some of
their secrets with some of their competitors because they kind
of need each other to get to the next level.
And then and only then when you see that collaboration,
and listen, my conversation always surrounds preserving our culture down here,
because these stories need to be told as well. Not

(48:52):
in the next ten minutes, but I'm saying fifty years
from there, like rich homy Kwan. Rich homy Kwan just
passed away. You know what I said, God willing I
have more interactions with some of these bigger artists to
show that other side, to show that documentation of the process.
How they look here, how they look in twenty thirteen,

(49:13):
how they look in twenty twenty, how they look in
twenty four. It's just stuff for their children fifty years
from now, people to study their thoughts that processes you see.
I looked at rich Homi Khan Analytics and the two
highest videos interviews over and our with interviews he have
is with revot TV and it's up their podcast, which

(49:36):
is me? And what does that say to me? It's
like when we have a conversation with people from the South,
it just hits different. It just hits different. When we
have a conversation period, it hits different. Me and Chico
Bean did seven hundred thousand. We ain't speak about nobody.
We just talked about life, right. So I pray to
be of use in the culture more to document some

(49:59):
of the stories of the South and not saying you
can't go up north and kan't fuck with everybody, because
I truly believe the game is big enough for all
of us, and they say, don't speak about it. But
my job is to spark the mind of the next
generation to let them know what they're headed in.

Speaker 7 (50:17):
Two.

Speaker 3 (50:18):
Think about Wayne showing love to Jay though he done
showed a lot of love. He doesn't show love in
a massive way. Same with Drake. How do you how
do you what you're gonna say about jay Now you're
not alridy say I didn't cry with Big Dad, but
I probably will when hold us or whatever the line
may be. It's like, you can't you can't nothing do that.
He's clearly does jay Z think he's above choosing sides

(50:42):
or being on the side. It's jay Z gonna in
the next few years try to give Lil Wayne twenty
twenty six in Kansas City or something like that, and
down the line five six, seven years from now when
the smoke clears, him and Drake kind of make up
and he says that, yo, bro, it was just a

(51:03):
moment for Kendrick right then, I ain't had nothing to
do with that.

Speaker 7 (51:06):
I really didn't care. Do they bury the hatchet.

Speaker 3 (51:10):
Because they give jay Z that leverage a lot in
his game, right, They give him the leverage of, yo,
you do what you want to do, and then four
or five years from now, we'll just look at it like, Yo,
the big Homie made the old G car. He made
the old G call y'all respect the old g car
and he done made a lot of money. Look, you

(51:31):
niggas respect money in this culture.

Speaker 7 (51:33):
That's how it go.

Speaker 3 (51:34):
Jay Don't got no smut on his name, So I
mean it come with a level of respect. But when
you're dealing with somebody that you show love to in
your career, you think you have a relationship, they come
to your town and they import the music as said,
for the biggest stage in the world, and that's your partner.

Speaker 7 (51:53):
It just hit different.

Speaker 3 (51:54):
So me looking at it as immediate person from the
south right, I just said, he way ain't in a
situation where he feels like you know, he's saying, Yo,
I let you out down. You ain't let you ain't
letting nobody down. It ain't your decision to make. And
jay Z get me the kind of energy here. Look
at Wayne and one of them niggas and just flat.

(52:15):
I'd be like, yo, because I didn't want to you
ain't no big, ain't no big. You know what I'm saying.
I ain't gonna explain all about you know, the metrics
and the business behind it. You know they asked me, y'all,
I didn't want I didn't want I wanted to do
Kendred and it feels like they accept that.

Speaker 7 (52:31):
You really can't do nothing but accept it.

Speaker 3 (52:33):
I think what has people concerned is that when it's
campaign time, it's always an US thing, and you know,
I think that's a part of I think that's a
part of marketing as well, if I'm being honest, like,
I think some of the greatest people in business know
how to make you feel included. One thing my uncle

(52:56):
taught me when I was young, and he's still to this.
They tells me that, especially in this position right here,
it's just so hard for me. He always say, Nephew,
everybody want to feel a part or something. Everybody want
to feel a part or something. Everybody want to buy
into something. The reality of the situation is yo, he
went with Kendrick.

Speaker 7 (53:17):
That's that.

Speaker 3 (53:18):
On that. Let's talk about this Shannon Shaw thing for
those under where Shannon Shaw pulled a publicity stunt and
went live in what sounds like he was having sex
in the background. Let's pay attention to a little bit
of the video and put the kids to bed for
this party. He gets kind of graphic. You got an

(53:38):
old man hollering somebody full name during sex. Pel attention.

Speaker 13 (54:17):
Yeah, you go, then you then you go.

Speaker 1 (54:26):
Dick.

Speaker 14 (54:33):
Mob then right then you go, then you go, then

(54:54):
you go. Baby doesn't want the ship.

Speaker 7 (55:50):
Boy Shannon Sharp did his big one didn't. Number one.

Speaker 3 (55:55):
Let me tell you all little young Whooper snappers a
few things. You know what I'm saying. That's a couple
of things. Number one, that was a part in there
where he kind of went. You know, that means she
beating it. She beating the dogs shit out of him
with that pool. Now they're pulling that a wooman on him.
He trying to stand up in that pulling, that pulling

(56:15):
and a wooman on him. You understand, let it out, nigga.

Speaker 7 (56:20):
But here's the thing, right.

Speaker 3 (56:23):
I see, Uh there's a lot of women that have appreciations.
You know, it felt like what women were saying, it
felt like he took his time with her and he
wasn't because you know, when you look at most men,
and that's why I want to talk about a lot
of y'all young dudes see their expecting to hear folowows

(56:44):
asking shit, just clapping and yamping around there. You know
he but you hear her, she she climb mixes, she
hitting the notes. You understand me. And he he ain't
doing no pounding around and throwing around the room.

Speaker 1 (56:59):
You know.

Speaker 3 (57:00):
Now there's a space for that. Felt like he was
warm in up, you know. And some women enjoyed. Yeah,
some women enjoy like handle the business. But I believe
in this scenario, you dealt with Shannon shap gracefully trying
to get him some Now, he didn't last long. You know,

(57:25):
you think a nigga, you think a big old football
nigga like this hire he gonna last thirty forty five minutes,
You understand me.

Speaker 7 (57:34):
This shit was two minutes long, you know.

Speaker 3 (57:38):
But come to find out, in my opinion, it's a
market it's done, it's a publicity's done. Because he dropped
a product after this, or endorsed a product ed product
right after this happened. Did they put that deal in
place after that? I would have trouble believing that they

(57:58):
would get to the numbers so quick, you know, within hours,
and have it signed and go through legal and all
of that in hours.

Speaker 7 (58:07):
So I truly believe that.

Speaker 3 (58:10):
Either he already had this product coming out and he
was about to roll it out, or he did this
to roll it out, because imagine he said that this
was an accident and he didn't try to go live.
Those of you that go live know the process it
takes up going live. I've never been live. I don't
go live. But for him to never went live, I

(58:31):
can imagine them being in a boardroom someone saying, look,
we've never went live. We endorsed this product. We go
live in the middle of an encounter or what seems
to be like an encounter. Everybody picks it up. Then
we launched a product that night while we're addressing it,
and we shut the website down. I believe that to
be a market and play. I think that's a good strategy.

(58:53):
I think that someone who is a creative director would
look at that strategy and say, with someone like Shannon Shaw,
up dead wins now here's well, I think we find
some room for conversation. It's on the other side you
have what Paul Pierce. If you are unaware, Shannon Sharp
is not just a guy that does Club Sha and

(59:15):
Night Capital cho Senko. He is also employed by ESPN
where he does first Take and you know, other appearances
on the network. Paul Pierce was let go for a
particular video involving women.

Speaker 7 (59:31):
Let's look at this video.

Speaker 4 (59:39):
Monica hes to be you can back some money, golsto
plane Monica, what you're doing. If you in l A
come through.

Speaker 11 (59:48):
If you in l A Monica come through you.

Speaker 3 (01:00:08):
That video not only got Paul Pierce suspended. I want
to make a correction of what I said. It ultimately
got him worked out of the building and he found
himself unemployed. Now what do we see in that video?
We see a couple different strippers. You got some liquor
in that video. I'm not sure if the public understands
that there is something in these big time contracts.

Speaker 7 (01:00:30):
There's a character clause.

Speaker 3 (01:00:32):
In which you have to keep your nose clean for
the most part, because you do represent a corporation of
this magnitude and that does need to be respected. Let's
let's keep all boundaries in place as it pertains to
how long it has took for someone to build a
company as big as an ESPN. So let's just keep
everything in perspective. Paul Pierce spoke about ESPN's reaction to

(01:00:57):
his video, and we're gonna deal with the difference between
their reaction to his video and Shannon Sharp's video. And
we're gonna deal with the unfortunate reality of business as
it pertains the value. But let's listen to Paul Pierce
on im MA Athlete explain how he felt about ESPN's
response to that video.

Speaker 6 (01:01:18):
I got fired for what on your day off? Like
that man having some entertainment, right, I'm playing cards? Is
my boy birthday? It's girls dancing and we bor on
some tree. I mean, what did I do wrong?

Speaker 7 (01:01:40):
That's what it was.

Speaker 9 (01:01:41):
Though it looked like, hey, okay, what it looked like.

Speaker 7 (01:01:56):
Like somebody I did. I'm turned off.

Speaker 11 (01:02:03):
I'm on live, like going crazy.

Speaker 6 (01:02:05):
Oh yeah, what's up out here? I'm getting the haircut
to cut.

Speaker 7 (01:02:10):
It's cracky, it's popping, you know what I'm saying.

Speaker 6 (01:02:12):
I don't know why. I don't know. I will never
go live either. I was just feeling my cut or
something I was. Then it was popping behind me.

Speaker 9 (01:02:18):
It was.

Speaker 8 (01:02:20):
The joint.

Speaker 6 (01:02:21):
Come on, hey, I mean, look, the hood was feeling me.

Speaker 8 (01:02:25):
Everybody was.

Speaker 6 (01:02:26):
Everybody sorry to hit me, and there's a higher up.

Speaker 4 (01:02:33):
It was a lady.

Speaker 6 (01:02:35):
She's like, yeah, we're doing, you know, an investigation. I'm like,
you know, can you tell us what happened? I'm like,
you see it. I mean I was just I was.
I was just hanging out, uh, playing cards. It wasn't
my house. I mean it was self explanatory. Some girls dancing,
and I was, you know, I have some o G

(01:02:56):
I mean legal, it's legal. I didn't do you know,
at the end of the day, it's Disney. So they
was like, you know, they have a moros.

Speaker 3 (01:03:05):
Cause first of all, the people that was in Paul
Pierces video, I mean, I guess to them, they look
like some baddies.

Speaker 7 (01:03:12):
I'm not sure. I'm gonna just leave it there.

Speaker 3 (01:03:15):
And Shannon Sharp video, it's crazy because the Internet win
it on a spreed like looking for trying to find
who she was, the Puerto Rican princess. You know she
clearly was on there. And see Shannon Sharp is on there.
You know he the kind of nigga he done got old,
so he he know people by the full name. You

(01:03:35):
know when you get old, you know you get older.
You know people you talking about Bob Arrow, you talking
about John Wilson, you know, you know people by their
whole name. I couldn't imagine see he in there hitting
the lady. They gonna, ma, that's my dann year. Shantae
Johnson get a darn year, Shantae Johnson, that's my dann Yell.
Get a Michelle, Yes, Michelle, that's my Michelle. It's like

(01:03:58):
bro I would have had to give hers. I'm kind
of the name. We're gonna come up with something that
hit a little harder than you know. And I like
Michelle as a as a real name, but I'm saying,
in the heat of the moment, I can't give you
the whole name.

Speaker 7 (01:04:10):
Baby.

Speaker 3 (01:04:11):
I love you, I'm fucking with you too. It's feeling wonderful,
but I can't.

Speaker 7 (01:04:15):
I hold that Michelle Daniels.

Speaker 3 (01:04:18):
You know, I ain't gonna do it to you like it.
I'm gonna live Shannon shawp do it to you like it.
But Paul Pierce got fired.

Speaker 7 (01:04:25):
Listen.

Speaker 3 (01:04:25):
It's an unfortunate reality because Paul Pierce is talented as
not only a content broadcaster, as an NBA player. But bruh,
he ain't Shannon Shaw. Listen, dam man, Let's get an
elephant in the room some peanuts. He is not Shannon Shaw.
The value attached to Shannon Shaw, particularly in this moment,

(01:04:48):
calls for you to look at that different than you
looked at the Paul Pierce moment. Paul Pierce may have
been valuable in that time, but nowhere near like Shannon Shaw. Actually,
I believe ESPN had been in the situationation where they
were gonna let Shannon Shap go Nigga. Shannon Shaw was
almost out the building to that club Shay shake Cat Williams.

Speaker 7 (01:05:07):
Thing done it.

Speaker 3 (01:05:08):
When Shae Sha done that Cat Williams, it placed all
his attributes sliding meters on one hundred and so the
crowd was waiting mottle ESPN reaction B because we saw
them fire Paul Pierce. We saw them, you know, hit
certain people with this moral conduct character clause. How would

(01:05:29):
they respond to one of their head people or second
or third in command on one of their bigger shows
have a leak of him having sex for what looks
like to promote some product at this point, like listen,
I hate to say that, but that's what it looks like.
And here's something else I want you to pay attention to.

(01:05:50):
That's one person that I ain't seen make one joke.
And who is that? You guessed it? Steven A Smell.
Somebody take them.

Speaker 7 (01:05:58):
I'm the business.

Speaker 3 (01:06:01):
We ain't saw Stephen A. Smith come out and chuckle
one time we ain't saw Stephen A. Smith say key
key of cock card come in or about that like
it's funny because they have a level of professionalism at ESPN.
First take that, I believe Stephen A. Smith is like,
I don't know how to take that when I'm gonna
reserve my opinion at the moment and watch how things develop,

(01:06:25):
and when you pop out with a product like a
Viagra type product next to it, I'm sure Stephen A.
Smith in the back of his mind, no matter what
he's saying in public, in the back of Stephen A.
Smith mind, I believe him to be truly took it
back by that Shannon Shaw thing, not only from Shannon's perspective,

(01:06:45):
but my relationship with ESPN, because had that been me
four years ago, two years ago, what would happen had
that been me?

Speaker 7 (01:06:53):
Now? Does it look different now? Steven A.

Speaker 3 (01:06:57):
Smith is valuable to ESPN. His contract says it. His
negotiations for his new contract said, but the Shannon Sharp
devalue that show. Doing that has Shannon shap put first,
take second on his agenda or third on his agenda

(01:07:17):
behind Club Shayshae and Nightcap. So I will even leverage
my TV career.

Speaker 7 (01:07:25):
For my ed.

Speaker 3 (01:07:28):
Viagra product that I have ownership be in because I
know that TV career let me go at any moment.
So as a black man, Steven A. Smith gotta probably
sit back and say he know they'll let him go
if he get cold, he better use the White Hill.

Speaker 7 (01:07:44):
But I wonder has Steven A.

Speaker 3 (01:07:46):
Smith had any conversations with ESPN regarding that in regarding
his relationship with them, because I've seen them discipline him
for things that just came out of his mouth that
could have been misunderstood by the public in the audience,
not even ill intent, but just could be misunderstood because
I said it in the climate. I didn't read the room.

(01:08:07):
But they may have suspended him. They let Paul Pierce
go for having girls in the background, right, So I
want you guys to really understand that value will have
you bulletproof in some of these buildings. They'll deal with
you as long as they have to deal with you,
and up until that point they'll handle you accordingly. But
as soon as you fall off, you'll feel the real

(01:08:28):
rath of you shouldn't have never done what you've done,
how you've done it. Shannon Shaw was just having a
conversation with o Cho Sinko about being professional and then
the next week he go live with the six tape
going let's see that conversation and then we'll get out
of here.

Speaker 13 (01:08:46):
It was really cool, really cool dude, And it was Alix.
He was really cool, really cool dude. And as soon
as he opened the car door and he got out
the car door to greet me, the car door locked
by accident.

Speaker 7 (01:08:56):
The cardo a locked by accident.

Speaker 13 (01:08:57):
So I would have been on time, but the fact
that we had to wait for the tow truck and
then to bring the slim jem was the reason for
my delay and getting to the hotel a little late.

Speaker 7 (01:09:05):
But I'm here, nine, I'm here nine. I ask your question.

Speaker 8 (01:09:08):
So when you go, uhh, when you go to ESPN,
you go, you take you have people pick you up
from theirport.

Speaker 7 (01:09:12):
Yeah yeah, yeah, yeah, yeah, No you don't.

Speaker 8 (01:09:15):
When you do inside the NFL, you have people pick
you up.

Speaker 7 (01:09:18):
From yeah at the beginning, yeah.

Speaker 8 (01:09:21):
No you don't. Uh So, I'll just trying to figure
out why would your show would you choose to take
that rock where you don't take that rock for esp
I wouldn't laning.

Speaker 13 (01:09:28):
I'm I'm dead serious. When I when I was flying
in Field, I had somebody picked me up fro Philly.
When I flying in New York, I had somebody to
pick me up in New York. I I'm serious. I
didn't what they told me. I just I just talked.

Speaker 7 (01:09:36):
Listen to that is documented.

Speaker 13 (01:09:38):
Oh it's documented.

Speaker 8 (01:09:39):
I'm just telling you.

Speaker 11 (01:09:40):
But all you have to tell you what this is
social my tweets.

Speaker 7 (01:09:42):
I've been doing it in the past fifteen years.

Speaker 13 (01:09:43):
I always do this.

Speaker 8 (01:09:44):
I'm not saying that. So talking to show right again?
Oh Joe, right right? Why would you be like? Why
would you run the risk of being.

Speaker 7 (01:09:52):
I didn't want to be late. I just told me
what happened.

Speaker 13 (01:09:54):
I would have been on time, but due to the
unfortunate circumstances of him locking the keys in his car,
which I documented, I was just little leap one.

Speaker 8 (01:10:01):
Why don't you, Ojo, Why don't you just why don't
you just have the people that you're working for, just
having the book? That's okay.

Speaker 13 (01:10:08):
I don't like them people. They be meaning, they be bougie.
I don't like you know, they be in suits and
ties and ship that don't make me comfortable, that don't
make me comfortable. What makes me comfortable is like like
being able to sit down and talk.

Speaker 8 (01:10:18):
Wait, you want to be comfortable, you want to know.

Speaker 13 (01:10:21):
I want to be comfortable.

Speaker 7 (01:10:21):
I want to talk to people that I can relate to.

Speaker 8 (01:10:24):
Yeah, I'm just that. But you see her The thing,
O Joe, you say you want to be professional, you
want to do ESPN, you want to do all these
professional things, but you want to take a bootleg.

Speaker 13 (01:10:32):
No, no, no, I want to I want to remain my
authentic self the same way I've always been and do
those things.

Speaker 7 (01:10:36):
Is that Okay, Okay, let me know how to work
out for you.

Speaker 8 (01:10:39):
Colorado Lost.

Speaker 3 (01:10:40):
The conversation we just watched was Shannon Sharp speaking of
Chad o Cho Sinko about the level of professionalism, not
being late, handling the business, how you're supposed to handle
the business. Everything button up, uniform, you have the right
people in place, there are no excuses, there are no tomorrows.

Speaker 7 (01:10:59):
We get it done today. They stand up strong.

Speaker 3 (01:11:03):
And then a week later this tape arising, and I
got a lot of love and respect for Shannon Shap
Chad Johnson, all these individuals. My job is to report
news on the culture, so hopefully these guys are not
in their feelings. I don't know him personally, so I
just want to put that disclaim out because this may
come across that desk at some point. And this is

(01:11:25):
me doing my job, and I'm always be my authentic
self and that's just how I've gotten to this position
I'm in. But naturally, after this, seeing that Shannon Sharp
had a very checkered past, as it pertains to some
of these networks I e.

Speaker 7 (01:11:43):
Espn Ie, Fox Sports.

Speaker 3 (01:11:46):
Him and Skip had a very bumpy relationship in which
Skip several times have called Shannon Sharp out on camera
quote unquote, embarrassed him, and they didn't believe Shannon would
continue to prosper as a content creator and a podcaster,
broadcaster and as a business owner.

Speaker 7 (01:12:06):
Board what they wrong?

Speaker 3 (01:12:07):
And so now people look at damn you cheat, you
treating Chad Johnson like this. When Chad Johnson was over
at IA, he was at im athlete, he left that
or he was clear from that, and then he came
over there with you and went all in. And now
you talking bad to him. So he was under criticism.
I'm not saying. I'm not saying I shared that opinion.

(01:12:28):
He was under a certain amount of criticism for being
the person that had this level of conversation on air
with Chad Johnson.

Speaker 7 (01:12:37):
His response to that was, what this video pay attention.

Speaker 8 (01:12:41):
Look, there's been a lot said, we up you trying
to do the O Joe? What Skip did to you?
Blah blah blah. No, what I am gonna do is
that I'm gonna push, I'm gonna pull, I'm gonna drag
Ojo to a level that he didn't think he could
get to see. I heard, I saw some of the
comments on YouTube series. It's just a little internet show.

(01:13:04):
It's a YouTube show for you. That's all you see
it as. But that's not the vision that I shared
with Ocho when we sat down. That's not the vision
that Ocho say, Oh we can do that. Yes, I say,
you see what these other guys are getting, but I
can't go when I sit down with these studios and
they says, okay, Shannon, what can you do? What do

(01:13:26):
you want to do? How do you gonna how are
you gonna package this? What are you looking for? Because
when you go to a studio, they want a timeslot.
They want like, okay, where you what timeslot you want
to be in? And Okay, we'll count on you being
in that slot. Yes, yes, absolutely, And so I want
o Cho to take it serious. I've conveyed this with Ochoe. Ocho.
I'm not telling breaking Earth, you know, interrupting your normally

(01:13:48):
scheduled program practice programming, because I just want Ocho to understand,
this is Ocho's show, this is my show, and I
want him to take it as serious instead of lily
like when he goes on first take. Be great on
first take, inside the NFL, be great on those But
I want o Chow to understand we gonna only go

(01:14:08):
as far as he and I can take this thing
and the heights that I dream. And I think what
he's conveyed to me is that we're gonna have to
do this together. But there has to be a level
of professionalism. There has to be a courtesy of being
on time. I respect his time, and I want him
to respect because there's a lot of people. We started out,
it was just Oho myself, one person in the studio

(01:14:32):
in ash. We got eleven people. Now we got editors,
we got graphics, we got extra producers. Look, there's been
a lot saying what you trying to do to Ohoe?
What skip did to you, blah blah blah. No, what
I am gonna do is that I'm gonna push, I'm
gonna pull. I'm gonna drag Oho to a level that
he didn't think he could get to see.

Speaker 2 (01:14:52):
I heard.

Speaker 8 (01:14:52):
I saw some of the comments all of YouTube series.
It's just a little internet show. It's a YouTube show
for you. That's all you see it as. But that's
not the vision that I shared with Ocho when we
sat down. That's not the vision that Ocho say, Oh
we can do that. Yes, I say, you see what
the other guys are getting, but I can't go when
I sit down with these studios and they say, okay, Shannon,

(01:15:13):
what can you do? What do you want to do?
How are you gonna how are you gonna package this?
What are you looking for? Because when you go to
a studio, they want a timeslot. They want to like, okay,
where you what timeslot you want to be in? And
okay we account on you being in that slot. Yes, yes, absolutely,
And so I want Ocho to take it serious. I've
conveyed this with Oho. Ocho. I'm not telling breaking earth,
you know, interrupting your normally scheduled program practic programming, because

(01:15:34):
I just want Ocho to understand this is Ocho's show,
this is my show, and I want him to take
it as serious instead of live like when he goes
on first take. Be great on first tape, inside the NFL,
be great on those But I want o Cho to
understand we gonna only go as far as he and
I can take this thing and the heights that I dream.
And I think what he's conveyed to me is that

(01:15:55):
we're gonna have to do this together. But there has
to be a level of professionalism. There has to be
a courtesy of being on time, respect his time, and
I want him to respect because there's a lot of people.
We started out, it was just Oho, myself, one person
in the studio and Ash. We got eleven people. Now
we got editors, we got graphics, we got extra producers,
we got a social producers, and so I know y'all
took it to try to run. This is a conversation.

(01:16:16):
Ocho and I've had conversation of cameras. Ocho have conveyed
to me what he wants to accomplish with Nightcap, all
the while expanding his bread and doing first take. I
whole hardy support.

Speaker 3 (01:16:26):
And so that Shannon Shaw response to some of the criticism. Listen,
Shannon Shaw is trying to run a business at a
very high level. He's did some monumental things, covered a
lot of ground in a short amount of time.

Speaker 7 (01:16:40):
I think at this point, you're.

Speaker 3 (01:16:41):
Gonna see some of the frustrations play out. You're gonna
see him be aggravated, You're gonna see him go through
some of the growing pains of being a power player
in any industry. And so I think he's doing a
great job. I think he's gonna be okay. A situation
with him and Chad Listen, Man, things happen on camera.

(01:17:04):
Sometimes if I get a co host, you may see
me hold him accountable for things because I'm not playing
about this thing. That's another reason why getting a co
host is such a daunting task. And I think that
the general public downplays the fact that having a dope
co host is such a hard thing to do. That's

(01:17:24):
why when we look at Wallo and Gilea, it works.
That's why they over in the Joe Budden universe is like,
how is he able to make almost anybody he brings
in there a part of that thing? And it still
is that thing right, It still has that structure to it,
and so you see people like me academic, some of
these other people that don't necessarily have co hosts. Sometimes

(01:17:47):
you gotta have a ying and a yang. Sometimes you
need two people that balance off each other and others.

Speaker 7 (01:17:52):
It's just it's a daunting task.

Speaker 3 (01:17:55):
So when Shannon Sharp and Chad Johnson decided to do
night Cap, I knew that they would have some sort
of logistic issues because I know Chad Johnson to be
in Florida, Shannon to be out in La on the
West Coast. So I was wondering about that. They have
managed to get the quality almost perfect on Nightcap, and
that actually is making me look at like I got

(01:18:16):
a couple names, one of them actually from New York
that I'm like, man, maybe if me and him did
something like this, it'll set it on five like every week,
just meet up and chop it like this, really take
it serious, really have a producer. It'll probably go, you know,
and you keep the budget down because you don't have

(01:18:37):
to fly all around town just to get one episode in,
or fly in get six episodes in and then they're
dated by the time they come out six weeks.

Speaker 7 (01:18:45):
Later you did.

Speaker 3 (01:18:46):
So there's that was that they figured that out and
they've been moving. But you know, we'll see how everything
plays out. I think they have. So Chad Johnson was
just over on Iron Athlete. People kind of forget about that.
He was on Iron athleet like Brandon Marshall, had a

(01:19:07):
legendary squad over there. He had Fred Channing, Chad dj
he had Leshaun McCoy. He just had a powerhouse team.
It was early in the industry though, you know what
I'm saying. It was early in the industry then dogs
just think he had he if that would have stayed

(01:19:28):
in place back then they would have been eligible for
one of these humongous deals. A lot of those guys say,
you know, the business wasn't right, you know, and b
has actually moved on. I think he's he's starting to
uh record new episodes of Iron Athlete, so y'all go
check that out. Of course, the pivot, they've still been moving,

(01:19:50):
so you know, those guys are still rolling. But that's
today's episode, man. So we're gonna start being much more involved,
much more instrumental, much more visible with you guys and
just come in and give it episodes more. Hopefully it
helps people get through their day. They enjoy the content,
they enjoy the conversations. And then we got some coming up.

(01:20:14):
What we are having a call out, and you could
be sitting on that other couch right there real soon.

Speaker 7 (01:20:21):
You gotta have the talent. Let's go.

Speaker 3 (01:20:24):
It's up the podcast, but those of you be there,
the doctor Umar C. October eighth man, let's get it.
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Looney

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