Dana White

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Episode Transcript

Speaker 1 (00:00):
I called the Fatida Brothers and I said, I think
the UFC's in trouble right now, and I think we
can buy it, and I think we should. Within two months,
we own the UFC for two million dollars and are
you allowed to say what it's worth now? Well, we
sold it in uh two thousand and sixteen for four billion.
Jesus Christ, Hi, welcome back to just be with me,

(00:36):
Bethany Frankel. So I was telling my boyfriend Paul the
other day, how like trashy is very in now, just
like being slutty talking about dick, that you want dick,
that you haven't had enough dick lately. I think Samantha
on Sex and the City started this whole thing where
it was liberation in sexuality, which I get because it's

(00:56):
so many I get it, like the men have been
the players and men talk about their conquests and sex,
so why can't women? And I totally totally get it.
So I was talking to Paul about this, how particularly
on TV, it really uh it sells sex cells it
always has, but like in another not to another level.
And we were talking about sex and songs, and Paul

(01:18):
was talking about pour some sugar on me, which I mean,
I guess when I was a kid, and even now,
whoever thought about the lyrics? You know the man I've
got the magic stick. I mean, I'm sure we know
what that's about and all these other sort of metaphors.
So I get it also, and um, maybe that's for
me where the line is. So he says to me,
do you know this song whop or whap whop? I

(01:41):
don't know, so I said, what is that? He said,
it stands for wet ass Pussy? So what he said,
it's the Broken Records, it's the number one album on
blah blah blah, and it's Cardi B and it's I
go excuse me. So he says, wet ass Pussy is
the title. So I'm just like, oh my, you know,
all of a sudden, I have an apron on and

(02:02):
my son is leave it to Beaver like I was
just like, whoa, oh okay. So then he plays me
the lyrics, which I happen to have here, and what
wet ass Pussy is said fifty times in the song?
If it said one like it's we don't we didn't
just double down on it. We didn't just name the
song and we're just talking about the wet ass pussy
ad nauseam. By the way, it's a good song and

(02:24):
like it seems written really well. I don't know everything
about that, but it feels like it An Megan the
Stallion is really good in it, Like she's great. But
there's a background that says there's some horrors in this house.
So horrors are good, I guess. So now I thought
horrors was a derogatory comment. Bring a bucket and a

(02:47):
mop for this wet ass pussy. Uh, the N word
is used, spin in my mouth, take a dive in
this in this pussy. Okay, very graphic again, I know
you feel like I'm running a church group. I'm not
park your mack truck in my tiny garage. Okay, I

(03:10):
do not think she has a tiny garage, by the way,
I'd like to mention, given the nature of his song
and the graphic detail, I think she has at least
a two or three car garage. I just don't. I mean,
any person who says that they're vaginina smells like peaches
likely doesn't have a vagina smells like peaches. And any
girl who says it's a tiny garage probably could park

(03:32):
any Team wheeler in their garage. You can also swipe
your credit card on it, which seems like that would
be helpful. How we does the pussy need to be?
I just want to know, like, do you need like
a lifeguard for it? Do we need to be putting
on float ees of life vest? You know? I just
it seems like you need to be wearing rain boots
and have a slicker And maybe I just don't relate.

(03:54):
My song would be white ass pussy. You have to
write about what, you know. I just didn't know it
all needed to be that we and that you need
to be able to park a fucking mac truck in it.
So I think you get the picture. So anyway, I'm thinking,
now everybody's gonna go to the same thing I'm thinking.
I'm thinking about my daughter. I'm thinking about TikTok. She's
definitely gonna hear this, like it's a lot. I understand

(04:17):
freedom of speech, or I did before I heard this song. Um,
and I'm just thinking, is there a line, like is
the next album about anal sex like and in graphic detail?
Is there a line? Is there not a line? You
know I'm not young, you know I'm in my late forties.
So am I old fashioned? I can't believe I'm old fashioned,

(04:37):
but I think I might be. By the way, if
I weren't talking about this song and I talked about
this with my assistant, she could probably assume me for
sexual harassment. What have I just said to her when
she came in? What do you think about a dick
in the back of my throat? I'm that dangly thing.
That's what I That was my goal for this weekend.
But second of all, I don't like when men speak
like that. Like in my life, we haven't liked that

(05:00):
and have been players. We haven't liked that men called
women sluts because they get to be called players, and
we haven't liked it. So that doesn't mean that now
we're gonna like being called a whore. It's still not
something you want. I would want my daughter to hear
or to be, so I don't. That's the thing that's
confusing to me. I don't want my daughter, when she's
Cardi B's age, to talk about her wet ass pussy.

(05:20):
Maybe I'm more conservative than people would believe. I just
I'm not. I'm not. I respect her as a as
an artist, and I like that. She is hysterical and
says whatever she wants to say, and she's got a huge,
huge pop culture power, and she's you know, great dance
music and really talented artists. And I get the point.
It's like shock value to say it's freedom speech and empowering,

(05:43):
But like, I don't know why that's empowering. All right,
So let me know what you think on that. Is
there a line to women talking about sex the way
men do? Do you think it's empowering? Let me know
your thoughts. That just be with Bethany, all right. Now,

(06:04):
I'm going to move on to something totally different, my
conversation with Dana White. Today. I'm speaking with Dana White,
the president of the UFC a k a. The Ultimate
Fighting Championship. He's completely transformed the world of fighting. He

(06:24):
is a brilliant businessman. He started out as a middle
class Boston boy and now he's a mixed Martial arts
a k a mm A mogul leading the industry. He
has a pretty incredible story of how he built the
UFC into what it is today, and we get into
his very honest thoughts about the media, and my whole
staff is scared of him. He's a gangster, he's a boss,

(06:48):
and we share a mantra. So let's get into it
with Dana White. Hi, Dana, Hi, how are you okay?
How are you? Thank you for being here. I'm happy
to be here. I'm awesome. Yeah, thanks, congrats, congrats to
you and all your success. Well, thank you and right

(07:09):
back at you. And we're very close in age, so
there may be some similarities as to when we achieved success.
And you know, we have just similar cultural references and
we came up around the same time. I went to
be you. I know you're from Boston. We grew up
in Massachusetts and uh we eventually left Massachusetts and went

(07:30):
to Vegas when I was about ten. Okay, because you
don't have a Boston accent, I got like a hybrid accent.
People from Boston think I have an accent, and people
from Vegas think I have an accent. So I'm fucked.
I'm in the middle somewhere. Is there a Vegas accent?
I guess so according to Boston people, there is, really
I wonder what that is at what the Nevada accent is.
I've never thought of that. Okay, so you're the president

(07:52):
of the UFC the largest m m A organization in
the world. I mean, the fact that you can say
that and that you are such a six that story
started from the bottom now you here is unbelievable. But
I'm sure you've had an interesting path to bring you
to this point. So how did you grow up? How
would you explain your upbringing? And did you come from nothing?

(08:13):
Did you come from any means? Yeah? Yeah, I mean
we we we didn't have a lot of money out
of single mom. And uh, you know, my mom worked
hard and did everything she could for us, but now
we didn't. We didn't grow up on a lot. It's
like when I turned sixteen, I didn't get a car.
I went to a private school. I don't even know
how she pulled that off. But you know, I'd go
to school and kids had all the cool clothes I had,

(08:35):
like the you know, they'd have polo and I'd have
some fucking guy with a flag on the war, you know,
the fake fake polo shirt. And no, we didn't grow
up with money, but I didn't grow I wouldn't say
I grew up dirt poor either, But do you know
what it feels like to feel broke? Yeah? I was
I was definitely broke. You know. When I was eighteen

(08:55):
nineteen years old, I worked at the Boston Harbor Hotel.
I made good money, I made hips, you know, I
supported myself, hated it. Walked out the door one day
and said, I'm going to be in the fight business.
Went out and uh, I sought this kid. His name
was Peter Welsh. He's a fight legend in Boston. I
went and found him and said, I know this sounds weird,

(09:17):
but I want to work on to you and I
want to learn everything about the fight business. Crazy enough,
he took me in, taught me everything, and uh. From there,
you know, I started training people, and you were training then. Yeah,
I was training. You were a boxing trainer. Well boxing
now at that time it was boxing. Yet started training people.
When I came back to Vegas, I actually started training here,

(09:39):
built jims and right when we bought the UFC, I
had three gyms here in Las Vegas. I wasn't rich
by any means, but I was doing well. You're making
a living, yeah exactly. So you started off with boxing,
but you navigated your way into mixed martial arts, and
I mean you've pretty much created that sector of the world.

(10:00):
This is a new category. This is a new industry
that you've created, a new you know, a new niche Yeah,
you're very right. Where did that start or how did
that happen? So I'll start. I'll start. Actually in n
I came back to Las Vegas and I went to
a wedding of a buddy of mine that I grew
up with in high school named Adam Corrigan. And at

(10:22):
his wedding, I bumped into the Fatida brothers. Uh. They
owned Station Casinos here in Las Vegas, which is like
the fourth largest gaming company in the country. And Lorenzo
Fertida had just gotten on the Athletic Commission, and you know,
he heard that I was training people here. Boxing's like,
I just got on the Athletic Commission. I want to
work out with you. So we started training together and

(10:45):
that was in ninety six and he and I have
been together ever since. In me and his brother Frank
were out one night at the Hard Rock in Las
Vegas and we saw this this ultimate fighting guy. His
name was John Lewis, and at that time he had
the only Brazilian jiu jitsu school in Las Vegas. And

(11:05):
Frank and I always wanted to train jiu jitsu. So
we approached them, We talked to him, and the following
Monday we started training with him. Frank Lorenzo and I
we became obsessed with with jiu jitsu and through them,
we started to meet some of the fighters that were
in the UFC and we were blown away by how
smart they were and their back stories. Most of these

(11:27):
guys went to college. Yeah, that's not the typical sort
of stereotape in your mind about fighters, and especially UFC fighters.
You know, at that time, there was a stigma attached
to the the sport that you know, two men out of
the cage, one man leaves. You know, these guys are brutal, vicious,
uh you know killers. There was complete opposite. All these

(11:47):
guys had come from a martial arts background. They were
great guys and and had great stories and mostly college educated.
So it's like an art form versus being like the
gladiators were just killing each other percent. So we started
to look at this thing and going, God, this, this
this could be big. Are we that crazy that we
love this this much? And and the rest of the

(12:09):
world wouldn't love this as much as we do. And
I started to meet some of the guys and started
to manage some of them, Chuck Ladell, Tito Ortez and
a few other guys, and I got into this huge
contract battle with the old owner of the UFC over
Tito Ortezes contract and through that. One day he flipped
out on me and said, you know what, there is

(12:32):
no more fucking money right, There's no money. I don't
even know if I have enough money to put on
the next pay per view. We hung up the phone
and I was like, that is interesting. I called to
Fatita brothers and I said, I think the UFC's in
trouble right now, and I think we can buy it,
and I think we should within two months. Uh, we

(12:52):
own the UFC for two million dollars and are you
allowed to say what it's worth now? Well, we sold
it and uh two thousand and sixteen for four billion
Jesus Christ, that's crazy. And you stayed in. Yeah. So
the month that we were talking about selling the company,
the brothers came to me and they were like, listen,

(13:14):
you know this is really good for all of us,
but you're gonna have to stay. Nobody wants to buy
this thing unless you stay. And so I was happy
to stay, and I'm glad I did. And these and
the Frititas are in still in two the three of
you are all in. They just bought it, so they're
running it and doing all Like, what what's the difference
now and what you're doing then what you were doing before.

(13:35):
The only difference is now is that I'm not doing
it with them, you know, I'm still doing everything that
I do and running the company the way that I
want to run the company. But you're still close with them? Yeah, yeah,
I love They're my brothers until the day I die.
Love them both. And they owned station casinos, so all
their focus is there. Well, that's unbelievable. Do you think
that you would have been successful no matter what you did? Yeah?

(13:58):
I truly leave that no matter what I did, I
would have been successful at it. I just have the
You know, there are people that were meant to work
for themselves and people who aren't. I'm definitely that guy.
I knew early on in life that I wasn't meant
to work for other people. I was meant to work
for myself. But yeah, and I always say that, But
and that for people listening, that doesn't mean that someone

(14:21):
who's running you know a fortune company is not brilliant,
and that that's not an ardent and of itself to
work with other people and work in a hierarchy and
manage that and delegate next to you, that's its own animal.
But it's just different than people like us. There's just
two different schools. So true. I say it all the time.
Everybody talks about hating Monday. I fucking love Monday. I

(14:45):
hate three day weekends. I hate you know, I can't
wait to get back to work, man, I can't wait.
I like to win. I like to win, no matter
what it is. I like to win. And you know,
it's about the passion and the drive and the desire
to win. When I came out, there was this douche

(15:05):
bag from the New York Times who was just hammering me.
Guys never covered the sport before in his life, right,
but you know what he realized when he wrote a
negative story about the UFC and about me, it did
really well. So when that happened, he was in. So
this guy was just NonStop hammering me for the fact

(15:26):
that I was gonna try to go through this pandemic.
You know the difference between me and the NBA and
the NFL and the p g A and all of them.
Is that they couldn't take the heat from the media.
They couldn't take it. They still can't take it. I
I live. I had to listen to this asshole. Uh,
you know every week, sometimes two times a reek whiten

(15:49):
the story. Now when August ends, at the end of August,
I'll have put on twenty two events. Not a peep
out of this guy, not one word not. You know what,
maybe I was wrong, you know what, they did it,
you know what, congrats on them. Nothing just disappears. You
have to have the stomach for it. You cannot listen
to the critics, right, I get it. And if you

(16:12):
if you're running your own business anyway, and or you're
running the company, you have to have thick skin. You
have to be able to take criticism. You have to
be able to mix it up with people, and you
have to be able to ignore the morons the media. Well,
someone told me, you can't buy into the hate or
the love though. You can't be like, oh, everybody loves me,
I think I'm so great and buy into that. Nor

(16:34):
can you buy into the hate. It doesn't matter. It's
just it's just sells newspaper and blick bait. And you know,
I talk a lot about social media and how you
can choose your own adventure and be anybody that you want.
And it's not real like you can filter yourself. I
could give myself triple D s and and and I have.
You know, I look like I'm twenty three, and I mean,

(16:54):
there's there's nothing you can't do. So now that's that's
the other thing that that was a big game changer
and business for me with social media. See, I embrace
social media and I love it the good, the bad,
and ugly. I love it all. I love the the haters.
I love the people that you know are huge fans
and come in and tell you I love all of it.

(17:14):
I go back and forth with my fans all the
time on social media, you know, good and bad. I
give it right back to them too. I got no
problem saying shut the funk up. It can be used
for good. I mean, I've done a lot of amazing
relief work with I mean fifty million dollars an aid
literally worldwide because of social media. If it's used for good,

(17:34):
or if it's used for a focus group to see
what people are saying and how they're talking to each other.
But it's become like a real gross place for a vitriol,
and it's it's not it's not a good situation. You're
absolutely right. It sounds like you work really hard and
you've always actually worked hard. And I say that because
a lot of not a lot of people. There are
people that have made some money, gotten lucky, and because

(17:55):
of things like social media. You know, the younger generation
thinks you can take a shortcut. Like if you want
to be an entrepreneur and you really have either a
good idea or a good service or whatever it is,
if you work hard, you're going to be successful if
you work hard and you work smart, because most people
do not work hard. You know, isn't it just about
old school hard work when you when you get down

(18:16):
to it, that's all about that. And you know it's
funny when I always hear people say, you know what,
I want to run my own business and I want
to work for myself, so you know, I can take
time off when I want, I can go. I said,
how do you out of your fucking mind? If that's
what you want to do, if that's what you're really
looking for, work for somebody else, because that if you
work for them for a while, you build the X
amount of weeks in vacation time, holiday is off, and

(18:40):
all this stuff. When you own your own business, forget
about fucking Christmas, birthdays, you know all these other things.
You are married to this business, and and bad ship
happens every day that you have to deal with. I
it's completely irresponsibility. And whatever you think it's gonna cost,
gonna cost twice as much. And however stressed out you
think you're gonna get, it's gonna be five times as much.

(19:01):
And you get in. Once you get in, it's hard
to get out. It's like the mafia. Once you get in,
and you gotta keep going until you make you know
what I mean, it's very hard to get out. So
are people afraid of you? What kind of people? I mean?

(19:22):
Aren't you trained in martial arts? Can't you kick? I
mean you can you kick somebody's ass like easily? Well? Here, here,
here's the thing with me. Um, I'm cool with everybody,
and uh, if you want to be friends with me,
I'm a really good friend. I consider myself a very
very good friend. But if you want to be enemies,
I'm really good at that too. So you get to

(19:44):
pick what you want to be with me? Well you don't,
you don't. You don't talk with anybody if they don't
work with you. It sounds like that's it. Well I
understand that, and I lived an entire life on reality
television with that as my mantra. Do you care what
people think about you? I don't care at all. I
have a certain group of people and obviously my family.
They're the only opinions that matter to me. Everybody else

(20:06):
I could give a ship. Did you ever care? Uh? Yeah,
I would have to say that at some point early
on in your life, you know, you do, and then
you realize it doesn't matter. It doesn't matter what other
people think. It really doesn't matter. I have three kids,
and and you know, people will talk to me about

(20:27):
legacy and all this other ship. That's the only legacy
I have. I mean, when it's all over and it's
said and done, the only thing I care about is
that my kids thought that I was a good father.
And uh, you know, my team here at the UFC
have like three or fifty employees, and uh, I have
a pretty incredible relationship with my entire team. Um, the

(20:48):
people who are here are brilliant. They work hard. When
you know what your strengths are, you work with your strengths,
and when you know what your weaknesses are, you hire
really fucking smart people around you. And and uh, you
know people who can pick up the slack where you're
not that strong. Well, that's great takeaway for people, because
I think it is important for people to know, yes,

(21:09):
to try a new things, but to really sort of
understand who you are. You can't be who you're not.
You know what you're good at, and you know what
you're not good at, and you have to be honest
with yourself and you have to go out and find
the people that can fill in for your weaknesses. How
tight is your circle? Like how many friends you know?
Are you social? Do you what's what's your circle that
you are social? Yeah? I mean I've got you know,

(21:30):
I still hang out with the guys I hung out
with when I was eighteen nineteen years old, So listen,
I'm not looking for any new fucking friends. Um circle
is closed, by the way, I'm right. Literally, my best
friend is from when I was fourteen. We I am
not looking for any new friends either, and it sounds terrible,
but your people are your people and that makes it easy. Yeah,

(21:51):
you're very black. There ain't no gray in this life.
That's what that would be. Literally be my motto for you.
You are very black and white. So the biggest part
of why I'm doing this podcast is so people listening
at home can hear from successful people and take things
away to use in their own business endeavors. So what
advice or takeaway do you have for someone trying to

(22:13):
start a business. So I think that people who want
to start their own businesses have a lot of misconceptions
about you know, what it really takes and and and
what you really have to be to uh to to
do it. I I first of all, I barely graduated
high school and I didn't go to college. But where
I was super lucky is I always knew what I

(22:35):
wanted to do. And I think that's half the battle.
Once you know who you are and what you want
to do, it's a lot easier to get out there
and become successful. You literally just get up every day
and work hard at it. Uh, Like you said, it's
it's all about hard work. But number two is to
run a business. Isn't like oh, this is so far
to look at. We're running our own business. This world

(22:55):
it's cutthroat, it's dirty. Um. You know, you run into
a lot of crazy ship with people and you literally
have to get up every day and fight. And then
even when you become super successful, people see what you
did and everybody starts trying to knock off what you did.
And they're all trying to and now you're fighting these

(23:17):
guys off. It just it never ends. You gotta go
harder than because they see you coming, you are nobody.
They see you coming. The stakes are higher, the money
is bigger, and it just gets more gangster. So true,
the biggest thing that stops people from going out and
trying what they want to do is fear. Fear of
oh my god, I'll lose this job and then how

(23:38):
will I pay my bills? And how will I do this?
And how will I do that? That's all out the
window right now. Anyway, there's no four O one K
go fin get your fucking pull the pull the ripcord
and go and the worst, the worst thing that can
happen is you fail and you go back to that job. Anyway.
You know, you can get that a job like that
back in a minute. The worst part is not trying.

(24:00):
The worst part is sitting on the sidelines and saying,
you know, I'm too afraid to do it. Don't be afraid.
Dive in head first. There's never been a better time
than right now. There are seeds being planted right now,
and it's all going to grow, and we don't exactly
know what's growing where, you know what I mean, We
don't know the answers. So, yeah, this is gonna be
a really interesting time that just creativity and business is

(24:24):
going to just you know, the boys and the men,
the little girls and the women are going to be
separated at this time. So what is your title in
your home? I run a company with three hundred and
fifty employees. I have six hundred and thirty six hundred
thirty five something professional Ultimate fighters that all work for
me and do what I say to do. Yeah. Not

(24:46):
many people listen to me at home at home the game, Yeah, yeah,
I'm not so badass at home? Who runs the show?
Your wife runs the show in the house. Yeah, she
does a good job of schedules and where they go
and what they gotta do and and all that stuff.
But but my kids, my boys are seventeen and eighteen,
and when they're actually they're eighteen and nineteen now they

(25:07):
just had their birthday eighteen and nineteen. And when you uh,
you know, when you have two young men at home,
you know, they start puffing their chest and challengeing, and
you know, they don't want to listen too much anymore.
So I don't really I don't really lean on them
as much as I used to when they were younger.
And now my daughter's fourteen, so we're going into a
whole another world with her that I'm gonna have to

(25:29):
learn about. Yes, you are real quick, and yeah, are
she too old for TikTok? Are she right in the TikTok? Wrong?
Oh no, she's TikTok? And yeah, she tried to get
me to She tried to get me to TikTok with her,
and uh and she's like all the other dads to it.
I said, yeah, this dad ain't dancing with you on
on frigging social media, but I think it'd be I mean, listen,

(25:52):
everyone loves to see like a big burly guy doing
a dance sitting at a tea party. So but I mean,
you know, it seems like you're doing a right without
the fucking talk. And if you if you ever see
me dancing, call me a cab. I'm drunk as hell,
send me home. I don't I don't dance. All right, Well,
I know we're running out of time, and I so
appreciate your time. And the last thing I wanted to

(26:14):
talk to you about is weather throughout your journey to
where you are now. If you have any mottos that
you live by like mine has come from a place
of yes. Doesn't mean being a good mood, doesn't mean
be positive all the time. It means figure it out,
get it done, do what other people won't do. So
what's your sort of mantra, like your place of yes mantra? Yeah,
mine is don't tell me no. I don't like to

(26:35):
hear no. I don't like to hear that something isn't possible.
Everything is possible, you just have to figure out how
to make it happen. Well, this was awesome, like really
interesting and really good stuff for people to just meet,
a good take away for them. And I really appreciate
you taking the time. It's my pleasure. You're dead on
with everything you say. You and I are are very
aligned and very much alike absolute pleasures. It's funny that

(26:58):
you your mantras, you don't take no and mancho as
a place of yes, so we are aligned. That was intense,
Unlike someone who's opinionated. I like someone who doesn't give
a ship what people think. I had never heard of
Dana White, and Dana White had never heard of me

(27:19):
before I had this podcast. And now I'm talking to
someone who took a company that he bought for two
million dollars and in I think it was two decades
sold it for four billion dollars. So that's a person
who didn't graduate from college who just loved what he did,

(27:41):
was passionate about it. Saw a boy saw something that
he loved so much that he believed everyone else would love.
And the truth of the matter is I remember thinking,
how was it low calorie margharita? Like how has no
one ever thought of a skinny margharita before? And it's
the highest calorie drink and a world I love it.

(28:01):
I want to be drink margaretit seven days a week.
And why wouldn't everybody else want to do it? If
they wouldn't feel guilty about it? And it was just
something I just started, I'm going all the way with this.
Everyone said it wasn't gonna happen. People said I was crazy.
It was a man's business, a man's world, and I
just went kept going and it's exactly what he did.
So we don't even know which we didn't even know
who each other were, but we're having these paralleled life paths.

(28:21):
He's two years older than I and I find it fascinating.
Thank you so much for listening. Please make sure to
rate and review what you think, and please subscribe. I'm
so excited to be talking to you. So that's a wrap, folks.

(28:43):
Just Bes hosted an executive produced by me Bethany Frankel,
The Real Productions and Endeavor Content. Our executive producer is
Samantha Allison and our producer is Caroline Hamilton's. Corey Proventre
is our consulting producer, with the ever faithful Sarah Katanac
as our assistant producer. Our development executive is Na and Tarvoy.

(29:04):
Just Be as a production of Endeavor Content and Spoke Media.
This episode was mixed by Sam Bear and To catch
more moments from the show, follow us on Instagram at
Just Be with beca