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April 22, 2025 14 mins

How a good Spring Cleaning can change your LIFE. PLUS: The Luxe Goods Apocalypse

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Episode Transcript

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Speaker 1 (00:12):
I'm in the midst of a move. It's going to
be announced shortly. I have been relentless and been a
very good student because I can't know that something has
to happen without making it happen. It's my personality. It's OCD.
Would definitely be actually diagnosed. I probably should be severely
medicated for this. Control in OCD. My childhood contributes to

(00:35):
it because of never knowing where my stuff was and
constantly moving and having your childhood memories. That being said,
I am relentless about getting rid of things, but it
will attack you like an octopus even if you are relentless,
and most of you aren't. And in going through my home,
and I have multiple homes, so I'm blessed, but this
will you can relate to this on any financial level.

(00:57):
In going through my home, I'm like, what the app fuck?
It has to be something that has such tremendous, extraordinary
meaning to you or you have worn it in the
last six months. And yes, it's a financial thing. But
a lot of your stuff you have, like me, is
cheap shit, and if you have too much, you won't
actually wear your belongings. When you have too much in

(01:18):
your closet, you go to the top thing, you get
overwhelmed and you wear nothing. So by having so few things,
it's so incredible. And then you can use rental services,
rental bags just have quality. I am fucking savage about
getting rid of I have no emotional attachment. I am dispassionate.

(01:38):
I am just going get rid of it, dump it,
get rid of it, donated, sell it, give it like,
get rid of it, dump it, donate it, give it,
sell it like, get it the fuck out of here.
And I just went through Eastern and Valentine's Day and
all the shit that we keep, and all these beads
and these headbands and all this crap that we should
be very careful about when we're buying. Like, I am
terrified to buy anything. I don't want anything. People around

(02:00):
me are getting the craziest amount of stuff because they're
seeing what I'm emotionally going through. They're not wanting all
of it because it's like they don't want to pilot
in their basement and not to be morbid. One day.
It's going to be your kid's problem. I'm not giving
my daughter that problem. I'm not doing that. I'm not
leaving her addicts and things like it's like if it's
her yearbook or the number one favorite book when she

(02:20):
was a kid, it's staying the rest of all the
dog costumes and the costumes that smell musty and they're gross,
and then we're going to pay to dry clean them,
and it's more expensive than the book. Goodbye, good bye
the preserved wedding bouquet that was so expensive to preserve.
It's brown out in a fucking framed box. Get it out.
The gorgeous gingerbread boxes. They are schlac. They are beautiful.

(02:43):
Keeping my wedding dress because my daughter will want to
try it on. Great, But like I'm being a savage beast,
I don't want all of this stuff. And if it's
not in perfect condition, or I don't actually wear it,
or it does not have tremendous emotional meaning, get rid
of it. And all of the fifty bags that I've sold,

(03:05):
which is not relatable to most people because it's Chanelle
and Aermez. It's because I wanted it and I wanted
to feel it and I wanted to look at it.
But I don't really wear it that much, so sell it.
Then the money's working for me. What am I doing
just looking at it in a cabinet. If I don't
really wear it, it doesn't matter. If it's stunning. Oh
I'll give it to briand no, get the fuck out.
It'll be available. Because of the Internet, everything exists. Everything,

(03:29):
the weirdest vintage Gucci jackets that was sitting here, I'm like, no,
it's on the internet somewhere. And the one or two
things that I'm not gonna be able to replace. It's okay,
what's gonna happen. It has to have like real meaning
or like have a good theme to it, like my
beaded Fendy vintage backgap bags. Britnin loves them. They are
four of them. They're together, They're a nice little parcel.

(03:52):
They're down in Miami. She'll wear them one day. That's it.
But like also another thing we do. Let's say you
have another home. You'll send a lot of your shit
to there. Oh put it there, put it in the
base and put it in the attic. You will migrate
your shit to another place. And the buck stops here.
It's not going anywhere. I'm using it here or it's

(04:13):
getting the fuck out. I'm not dumping it. So another
house of mine becomes a dumpster. And so while I
have more homes than you, it's the concept don't let
an area, a garage, a basement, a storage closet become
the migration dumpster where you just think it's out of sight,
but it's over there, because you'll find pockets of shit
everywhere in the attic, in the garage basement. I'm doing

(04:34):
it with linens. I want all of my linens and
towels to be perfect. Are they white? Do they look good? First?
Dump all the ones that look yellowing and gray or stained.
Get it the fuck out. Same thing with your t shirt,
same thing with your socks. Go one drawer at a time.
Don't get overwhelmed, but one section is a time. Or
all the hangers matching and nice and functional where they
shit and get rid of the shit first, but be relentless.

(04:57):
And then it's like I want only good white tab
I want only good this. And then what's extra? What
did I buy too much of? That can go in
another place. Or you can say I'm doing a spring cleaning.
All my bath mats are not shit ratty. I'm gonna
have all nice bedding and bath mats, and instead of
renovating my house. That's the renovation I'm doing. It's a
spring cleaning. My bed is gonna look perfect, My towels

(05:19):
are gonna look perfect. My white t shirts don't have
pit stains. I have only good and I'm not buying
anything else until I go through those. These linens all
got ratty. I have them here for a year. The
dogs were on the bed the bedding peace out, and
then we're gonna refresh all the bedding at one time,
like be strategic. But you know, you move and you're like, oh,
I need six King sheet sets for a full bet

(05:41):
like and somehow you have extra sets somewhere, and some
of them are not the right color. Like you got
the get rid of it posh market, Get it the
fuck out of there, give it away, give it to charity,
Do not hoard this shit. Yeah, I'm the savage Marie
Condo because I'm no disrespect to Marie Condo. But Marie
Condo's language was, this is gonna change your life. So

(06:02):
listen to me, even down to your condiment shelf. This
is going to change your life. You are going to
play this on repeat and you're gonna have a different life. Now.
It's not if it brings you joy. Keep it because
you can bullshit yourself into something that brings you joy.
Oh it's a cute flower, little thing. Okay, here's what
it is. A if you've questioned it, it's already gone.

(06:22):
If you've questioned it, it could be beautiful for me.
It was an Allah dress today to a Liah dresses like,
but they're a Liah. But it doesn't matter. I might
like something better for twenty dollars on Amazon than the
Aliah dresses. That Why have I questioned it? Why? Because
I put it on myself and it looks good on me.
It doesn't matter. A lot of things look good on me.
Sorry doesn't mean it's staying. Here's the sentence that's going

(06:45):
to change your life in every category, from your undersync
to your bathroom cabinet, to looking at your candles, to
looking at your makeup brushes, to looking at your dresses,
to the food and your fridge everything. Are you ready?
If you you don't love it, you don't like it?
That is it. Let that absorb every item you look

(07:08):
at everything in your life, from a garbage can in
your bathroom to a tissue box to anything to the
pens in your desk. If you don't love it, you
don't like it, get it the fuck out and be
on a spending stop. And do it with your kids too.
I get into savage, relentless fights with my daughter. She's like,

(07:32):
I need shorts for workout for lacrosse next year, whatever
the sport is. I'm like, really great, go through your
entire sock and underwear drawer right now. I will get
you new, beautiful underwear, underwear for everybody. But get rid
of everything in there that's dingy, that was through the
wash a bunch of times. Get it out. Only good
around here. And the less you have, the more you're

(07:53):
proud of your closet because it's quality versus quantity. You're
looking in there, you're like, why am I keeping a
stain to Oh, it's just down there. You don't need
a stand t shirt. You don't need something that itches
at all just because it's expensive. You fucked up about
a very expensive prod a little cardigan. It was adorable.
It's the itchiest fucking thing I ever put in my body.
Good Bye shoes. You get a little bit of a blister,

(08:13):
but they're cute. I spent so much money. Tough shit,
You did it? Get it out? Only good, only fits,
only feels good. You love it? That's it. You're welcome.

(08:36):
The Luck's goods revolution is something I started to discuss
a while back because I wasn't allowed into Chanelle. It
was hundreds of millions of views. It wasn't about me
not being allowed into Chanelle, woe is me. It was
about for me the fact that every woman in America
aspires to Chanel, and most people can't afford the twelve
thousand dollars bags that cost seventy five dollars to make.

(08:58):
Most people just want to get the lip goss to
feel like they're part of the overall experience. Now, Shenell
has to keep the doors open and have that gorgeous store,
and they are the originators of this amazing design and craftsmanship.
But that horse has left the barn because it's no
longer the same craftsmanship. And it's come to people's attention
that there's a possibility that a lot of the Chanelle

(09:20):
hardware and ingredients or components are made in China, but
then they get the finishing touches in France and Italy,
and I even say, who cares if it's finished in France?
And Italy. There's not a guy named Geppetto doing it
by hand. So all of it's being mass produced. And
the reason a chanelle gets called out more than like
a coach or like a Dunian burkeer Michael Kors is

(09:41):
because of the extreme price gouging. And during the pandemic,
this stuff was scarce. Lucks Goods and jewelry and Van
Cleef and bags and watches and cars was scarce. So
there was like an allure where there became lines outside
and it became I finally got my hands on or
I can't get my hands on, and arimez and and
these brands became these like coveted behind the veil, behind

(10:04):
the curtain is oz. There items that were desired, but
now in the global marketplace of actual Wall Street business
and the stock all Lucks Goods are down because the
veil has been lifted. And the Walmart burkin was another
thing that tipped the scales. And my taking inexpensive bags
and putting prodat triangles on them and showing people that

(10:25):
a twenty dollars bag that you now want because I
glued a Prada triangle to it which costs three cents
or a Proda triangle to a tank top which costs
two dollars. Now you're realizing, wait, why have I wanted
to buy the one hundred and sixty dollars tank top.
There's no majestic formula. The majestic formula is to give
praise and credit to the originator designer, not unlike Charlotte

(10:49):
Tillbury or anybody who started at the beauty blender or
any concept. But now China, because of the tariffs, has
lifted the veil and all over TikTok people are seeing
exactly where things are being made. And there are some
private label factories that possibly make the components of Chanelle, Louisitan,

(11:10):
et cetera. This has not been proven, I don't know,
but that also make the counterfeit stuff. I can't imagine
that Chanell or Airmez wouldn't have exclusive factories that are
only allowed to make their stuff. But these craftsmen can
work on the side. Some of the materials are coming
from the same places. This is a conversation in Laura
Piano where people will be like, wait, it's Laura Piano cashmir,

(11:31):
it's Laura Piano fabric, So it's not made at the
mandated Laura Piano factory. But I don't know what that
exactly means. When Laura Piano is sourcing cashmere and fabric,
so so is frete so Chanelle and Aermez and Louisitan
and all of this product there. It's made from nylon.

(11:53):
The design is what should be proprietary. The design came
from the originator, the designer of the Laura Piano. But
now the problem is these factories in China have said
this is where this is made. This is where that's made,
This is where the skincare is made. This is where
tide pods are made. You can get them for five
cents instead of five dollars for a bunch like this

(12:13):
is insane. It's the wild West. And all I'm telling
you is what I told you years ago. The lux
revolution is here and we will never luxury goods will
never be the same as what we knew for the
first time. Air Mez is higher than LVMH in performance
in the global stock market. The stock has a higher

(12:35):
value even air Mez with Chanel, with LVY with product.
Most people are dummies that are talking about the shit
on social media. They're not talking about the actual, real Business,
Harvard Wall Street Journal, Global Stock Exchange Facts, which is
to say that two things are going out at the
same time. The checkers of it contribute to the chess.

(12:57):
The checkers is that Asian people and fies are showing
us where everything's made, taking the veil away. It's the
Megan markele she left the Royal Palace and we all
were like, wait, it's just Megan Markell. She's just a
girl married to a boy asking him to love her.
We don't care about their royalty anymore because it doesn't exist.

(13:17):
So she's a famous person making jam congrats, you're welcome.
But there's no allure to it because once she left
Buckingham Palace or Kensington Palace, it was over. Kate and
Williams still have that because they're behind the gates. So
the gates have now been opened and luck's goods and
there is no Royal air meser Chanel. It's now hardware
and leather and chain and anybody's making it. And is

(13:40):
it wrong because they originated it, yes, they designed it. Yes,
is it right because there is no craftsmanship, there are
no craftsmen. Those craftsmen make shit for counterfeit. Also, that's
why the fakes are exact. So you decide. But if
you go into the store, which I will never do again,
you will be hard pressed to find me inside. I
haven't been in a Chanelle, a Mez LVMH. I had

(14:04):
an Air Mez sales associate. He's sent me fifty things
in the last year. I have not purchased one. I
have not walked into that store. I've been purging lux goods,
Van Cleef, Chanelle All. I'm keeping some, but I've been
purging it like it's a fucking apocalypse. It's a lux
goods apocalypse.
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Bethenny Frankel

Bethenny Frankel

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