Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Everyone who's trying to build an online following right now.
(00:02):
The rule of thumb is that it takes two years
of posting consistently to break through. Why because those two
years you're basically moving through learn, experiment, perform, struggle. If
you've posted every single day or multiple times per week
for two years, I promise you you have learned, you've experimented,
you've performed, You've struggled for sure, and now you're going
(00:24):
to thrive. The number one health and wellness podcast Say station, Hey, everyone,
welcome to on Purpose twenty twenty five. This is going
to be our biggest, best year yet. I want this
(00:44):
year to be your most powerful, your most abundant, your
most creative, your most mindful year yet, a year filled
with opportunity, a year filled with wins and success, is
a year filled with depth and fulfillment. This is the
(01:06):
year you'll remember and look back on in years to
come and say, in twenty twenty five, I remember that
episode where Jay said he wanted it to be the
year that I finally get to where I want to
get to the year that I've been waiting for. Mark
your calendars, remember this year. The way we infuse our
(01:30):
year with intention, with ideas, with identity, with energy is
what we get back from it. And I think for
so many of us, we've had so many years of
trying new habits, trying new tasks, maybe trying to manifest,
and when it doesn't work out, we get that enthusiasm again,
(01:54):
but then it wanes after seven days, fourteen days, thirty days,
whatever it may be. This year, it's changing. And the
reason is changing is not because this year is different.
We often say, I hope this year brings Well, here's
the reality. The year doesn't bring anything that you don't
(02:16):
bring to it. The energy that you bring to twenty
twenty five is what you're going to receive back. This
year can be your best year because you're going to
be at your best. This year can be your most
abundant year because you're going to focus on building an
abundance mindset. This year can be your most phenomenal year
(02:40):
yet because you're going to bring your most phenomenal energy.
What I'm sharing with you in today's episode is my proven,
tried and tested six step method to achieve all of
your goals this year. I have I've tested this method,
(03:01):
I've tried it, I've worked on it. I've practiced it
over the last few years, and I have been able
to accomplish my personal and professional goals every single year.
And here's what I want to share with you. It's
not magic. It's really not a secret because I'm sharing it,
and it's something that each and every one of you
(03:23):
can do. I truly believe that if you follow this,
if you listen really carefully, you will also get to
where you want to go. Now, I'm going to say
one thing. As you listen to me share this, Please
allow it to sink into your ears, and into your
(03:44):
mind and into your heart. Allow it to truly go
that deep, Allow it to truly go that far. Don't
just let this be a mental thinking exercise when I'm
sharing these ideas. Let them become your reality. Let them
become something you're thinking, believing, practicing. So the first step
(04:07):
is identifying your one personal goal and your one professional goal.
I'm going to ask you to just pick one top
personal goal and one professional goal. Your professional goal could
be this is the year I get promoted. Your professional
(04:27):
goal could be this is the year I launched that podcast.
Your professional goal could be this is the year I
launch my new business and your personal goal could be
this is the year I shed that weight. This is
the year I build a muscle, this is the year
I get strong. But I want you to be really specific,
(04:48):
and I want you to describe it as if you're
telling a story. Imagine you were telling a story about
this year to someone next year, and you were saying,
twenty twenty five is the year that I shared that weight.
I felt lighter, I felt stronger, I felt better. It's
(05:10):
the year that I got promoted. It's the year that
I worked really hard and showed myself what I was
capable of. It's the year I discovered my potential. It's
the year I was fascinated with this subject or this expertise.
Talk about it as if you're being interviewed on a
podcast and someone asked you, describe what happened that year.
(05:36):
How did that year change your life? What was the
most pivotal moment in that year that redefined your trajectory,
that rewired your transformation, that brought you so much joy
and passion in your life. Talk about it like a story.
Often we talk about our goals like theory, mathematical, algorithmic tools.
(06:07):
Our goals become this language that we don't really feel
connected to. It feels like something we want to do,
somethings we have to do, something we wish would happen,
something we're waiting for to happen, rather than a story
that feels natural and organic. Often our goals feel so
(06:28):
lofty and separated, even in the language we use around them,
because we don't talk about them in how they feel.
We talk about them in how we think they'll make
us feel. So I want you to describe, right pour
out onto a page, what your personal goal and professional
(06:53):
goals sound like when described like a story to a friend,
like an interview on a podcast you're sharing with someone.
How twenty twenty five was the most pivotal year. What happened?
I often have talked about interviews, how meeting monks was
transformative for me. How in twenty sixteen when my first
(07:14):
video went viral, what that felt like. How in twenty twenty,
when I remember being able to serve so many of
you through the pandemic, leading live meditations on Instagram and
Facebook and YouTube. When I talk about it in hindsight,
I've realized that I've got to learn to talk about
it right now. As aum manifesting and when I describe
(07:37):
it like a story, it feels real to me. Right.
How many times have you ever written a goal and
you don't even believe it? Right, You write it down
and you're already doubting it, you're already questioning it. You're
already investigating it, assessing it, evaluating it, wondering if it's
even true and going to happen. But when you describe
(07:58):
a story, when you describe something with passion and emotion
and feelings, it hits you deeper. That's what self belief is.
You don't get self belief because you write down a goal.
You get self belief because you describe something in how
you believe it's possible. So I want you to take
(08:22):
that time, really spend some time describing it in that
way and the way I want you to think about
your goals, because you might be saying, Jay, I've got
more than two goals, one personal one professional. I have
so many. Well, here's the reality. Twenty percent of our
life leads to eighty percent of our wins, right, the
(08:46):
eighty twenty rule. When you focus on the twenty percent,
that affects the entire eighty percent. But afteren, what we
do is we focus on working so hard on eighty
percent of things that maybe impact twenty percent of things.
When you're forced to pick one goal for each you
pick the root, You pick the habit that transforms it all.
(09:10):
Someone just asked me earlier today, Jay, what's the one
habit that changed your life? And maybe they were thinking
I was going to say something big, something profound, and
I replied very simply going to bed early. Because here's
the reality. Going to bed early is the twenty percent
(09:32):
that affects the eighty percent. Let me explain what I mean.
When you go to bed early, you feel rested when
you wake up, you feel focused. When you wake up,
you feel energized. You eat less junk food because your
body's not craving sugars to give you energy, because you
have energy. It's affecting eighty percent of your life. And
it was one decision. One personal goal and one professional
(09:58):
goal can absolutely transform your trajectory. So don't underestimate it.
Don't underestimate the power of one goal in each Now,
step two, I want you to take your goal and
ask yourself, what do I have to grow in in
(10:18):
order to achieve that goal. This is the biggest misstep
it's not that I don't believe in goals. I believe
more in growth. One of the biggest mistakes we make
is we set goals, but we don't know how we
need to grow in order to achieve them. So if
I said, hey, I really want to build this business,
but the growth I need to do is I need
(10:39):
to understand that industry. So what do I need to
understand that industry. I need to read a book about
that industry. I need to shadow someone in that industry.
I need to get a coach in that industry. I
need to go and learn online, listen to podcasts about
that industry. That's the growth. What skill do I need
to grow in order to achieve that goal? If you
(11:01):
want to get promoted, what growth do you need to make?
Do you need to learn sales better? Because let's say
your goal is, hey, I want to get promoted, and
in order to get promoted, you need to bring in
a certain amount of business this year. Now, if your
goal just becomes this arbitrary target, I need to do
X in sales this year, I need to do X
as a result this year. That's not the growth. The
(11:23):
growth is I need to build a sales skill set.
I need to build a negotiation skill set. I need
to build a networking skill set. Maybe that's what's holding
you back. Growth is identifying what is that one skill
that you don't have that is holding you back from
a promotion. And the best way to decipher this if
(11:46):
you're trying to get promotion is talk to your boss
and say, what is the one skill that's holding me back?
What am I missing that if I were to develop,
it would be easy for you to give me a promotion, right,
Same with starting a business, same with starting a podcast.
What is the skill that you haven't learned that would
(12:07):
help your podcast go from strength to strength? Einstein famously
said insanity is doing the same thing over and over
again expecting a different result. Maybe you've been making videos
for thirty days and you're not going viral. What's the
skill you need to learn. It's no point having a
goal that says I'm going to have a million followers
by the end of this year. That doesn't mean anything.
(12:30):
Setting your sights on a goal doesn't get you there.
It's the system and the process, and this point in
the system is always skipped. What's the skill is it
learning thumbnail design? Is it learning the algorithm. Is it
recognizing that the first three to eight seconds of a
video or all you have to capture attention. Is it
making sure you have a call to action at the end.
(12:52):
Is it making sure that people feel like sharing your content?
What is it that you have not learned? What do
you need to grow? What do you need to build?
What's the skill you need to learn in order to
catapult to the next level, and go and commit to
learning that skill. Make this a skills year, not just
(13:16):
a wish year. Right. We live in a year full
of wish lists, But there's a skill we're missing. Maybe
the skill is discipline, Maybe it's sales, Maybe it's negotiation,
Maybe it's relationship building, maybe it's public speaking. Whatever it is,
you can develop it if you put enough work into
it and obsess over that skill. Make it the plan
(13:39):
for your next four weekends. Saturday and Sunday going to
be dedicated to building that skill. Saturday and Sunday for
the next month, the next three months are going to
be completely absorbed in developing that skill. Is it organization?
Is it social media management? What is it that's holding
(14:00):
you back from that big win? The goal is not
enough and that's where so many of us go wrong.
We set this goal and then at the end of
the year we go I didn't achieve my goals. Well,
of course you didn't because you didn't grow the skill.
You didn't grow the muscle. The goal isn't going to
make it a difference. So take a look. Figure out
(14:20):
what it is that's holding you back. What skill are
you missing that is blocking you from becoming the version
of yourself that you know you can be. A goal
a different level to achieve requires a different level from you, right,
It requires a different frequency from you, and that's what
(14:42):
you're focusing on growing. Step number three, This is my
favorite piece of advice that I truly believe will change
your life. You have to decide what type of year
it's going to be, and you have five choices. Learn, experiment, perform, struggle, thrive.
(15:08):
What I mean by this is if you want a
win but you have never learned, you've never experiment, you've
never performed, and you've never struggled, you can't suddenly thrive.
You can't go from zero to one hundred this year
if you've never done this thing, if you have no
background in it. So often our goals are just so
(15:30):
lofty and so high that we miss the steps. If
you want to thrive, you will have to learn, you'll
have to experiment, you'll have to perform, you'll have to struggle,
and then you'll thrive. There is no one who has
skipped any of those. So what I mean by that is,
let's say last year you spend a lot of time learning,
(15:52):
This is the year to start experimenting. Maybe last year
you spend a lot of time experimenting. This is the
year to get into a groove and start performing. Maybe
you've been performing, and maybe you've been going through some struggle.
Now I'm not saying the whole year is going to
be struggle, but there's going to be challenges, and maybe
you've done all of those four and this is the
year you finally win. If you look at everyone who's
(16:14):
trying to build an online following right now, the rule
of thumb is that it takes two years of posting
consistently to break through. Why because those two years you're
basically moving through learn, experiment, perform, struggle. If you've posted
every single day or multiple times per week for two years,
I promise you you have learned, You've experimented, you've performed,
(16:36):
You've struggled for sure, and now you're going to thrive.
It's interesting how there's that tipping point, that threshold from
which you launch this brilliance. But it comes in that order.
Sometimes we struggle because we always want it to be
a thrive year. We want every year to be the
year we win awards, the year we win trophies. I've
(16:59):
actually noticed that there have been certain things where I've
built relationships for five years and then they've fructified. There
are things I'm going to be doing in twenty twenty
five that you're going to see and you're going to
be mind blown, and I've been working on them for
six years. You just want to have seen that. It's
the invisible. That's what's so crazy that learn, experiment, perform,
(17:19):
and struggle are all invisible and the thrive is visible.
So when you see me have my next win, you'll say, oh,
that's amazing, that's incredible. But I promised you, I promise you.
Over the last five years, it's been learn, experiment, perform,
and struggle to get to that. And so knowing being
(17:40):
conscious of what type of year it's going to be
is almost like asking yourself what is this season like.
For example, if you know it's winter and it's going
to rain, you don't go in expecting sun. So now
when you get rain, you're not disappointed. And if you
get sun, it's a bonus. So if you walk into
this year and you say it's going to be a
larert learning year, you're not expecting to win an award,
(18:03):
it's like expecting rain. And when you expect rain, you
can flow with it. You have your umbrella, you have
your boots, you have all the gear you need to survive.
And by the way, if the sun creeps through, if
you get an opportunity, you get a bonus. That's amazing.
The challenge is we walk into every year wanting it
to be summer. We want this year to be the
(18:25):
best summer of all time, but we're not aware of
what type of year it is right, what type of
exchange it is. And so ask yourself very clearly, is
this a learning year? Is this an experimenting year? Is
this a performing year? Is this a struggle year or
(18:47):
a thrive year? Now the struggle I want to be
careful with because our negativity bias goes yep, it's going
to be another struggle year. And the other thing I'm
going to add is these are not years you can do.
A learning call just depends on how quickly you want
to learn. You could have an experiment in quarter, depends
on how quickly you want to experiment. Right, Struggle is
(19:09):
the one that's always going to come in, So I
wouldn't even say it's going to be a struggle year.
Is this the year you're going to learn, Is this
the year you're going to experiment with ideas? Is this
year you're going to perform? Or is this the year
you're going to thrive? And they have to follow in
that order. So if you tried, if you didn't do
the first few, you're not suddenly going to switch to thrive. Right.
(19:30):
You have to live through spring to get to summer,
to get to autumn, to get to winter. That's how
it works. You don't just get to fast forward and
skip a few steps. So I really want you to
take that in step number four. Remember this, it's small changes,
but they're a big priority. Most of our struggle with
(19:53):
change because we want a big change, but it's a
small priority. I'll give you an example. A small change
is going to early but it has to be a
big priority, because what happens is you miss one night
topples over. You miss a second night, it topples over.
You miss a third night, it topples over. And now
you're beating yourself up. So you need grace that you
(20:13):
will topple over. You need to know that your habit
will go out the window. I think the mistake we
make is thinking this is the year of no mistakes.
The biggest mistake you will make this year is think
that it's a year of no mistakes. You can't avoid mistakes,
(20:33):
you can't avoid failure. Give yourself grace and give yourself
the energy to get back from that mistake as quick
as you can, to get back from that failure as
quick as you can. The failure is not failing. The
failure is to recognize that you will fail. And so
(20:57):
your objective is not to avoid fail failure, but to
get back up from failure. If you realize that your
focus and your energy should always be on how quick
you can respond and react, not how you can avoid.
And I think so many of us are putting so
much energy into thinking I'm going to avoid all failure
(21:17):
and mistakes this year, and that is our greatest failure
and mistake. Small changes, big priorities. Right, what's the small
change you're making. What's the big priority, what's the big priority.
What is it that you're sleep It's a big priority
this year. Your diet, it's a big priority this year.
(21:38):
How are you going to make it easy for yourself?
That's a really important part. How are you going to
make it easy for yourself to live that way? For example, Like,
I've been really focused on my diet last year, and
I realized the only way to make it easy is
to not eat out. And when I am going to
eat out, have a list of restaurants and meals set
up on my ubreats that I know have great healthy
(22:03):
takeout options. Right, to be really conscious and aware before
it gets that moment, because if it gets that moment,
I have no idea if I'm going to be able
to maintain it. Step number five this is huge. There's
a great book called Measure What Matters, And this is
(22:23):
what step five is about. What are you going to
measure daily, weekly, monthly, and then yearly. You're not going
to achieve your goal if you're not measuring it daily, weekly, monthly, yearly.
We have to look at our social media podcast data
every single day, every single week, every single month, every
(22:45):
single year, so we can create better things for you,
so we can get the best guests, so we can
have the best conversations, release amazing workshops. I'm listening and
learning from you all the time. So whatever your goal is,
how are you going to measure it daily? That you're
learning that skill? Do you know that you're getting better
(23:06):
at it? How are you going to measure it weekly?
You have to measure what matters. If you don't measure it,
it won't expand if you don't measure it, it won't move.
And a lot of us don't measure it. We just
go with our feelings. And I think this is a
challenge in today's world. I think in the past, past
generations ignored their feelings and the problem is we trust
(23:28):
our feelings. And the problem with trusting your feelings is
you don't get a chance to do what's right for you. Sometimes.
For example, before we ignore our feelings. If we were
burnout today, if you're tired, you trust in and go, oh,
I'm just going to be lazy today. But actually getting
a workout may actually benefit you more. But you have
to measure that. So I want you to figure out,
(23:49):
when you set your goal, how are you going to
measure that you're on track? Daily, weekly, monthly, yearly? How
are you measuring it? What's the yardstick, what's the post?
What's the target you have to reach? What is it
that When you're trying to grow a skill. For example,
if you're trying to become a black belt in kari,
you know you have the other belts before it, how
(24:10):
are you measuring that you're closer to your next belt?
The sixth step of the method is even after all this,
if it's not working. If you're like Jay, I tried
all of that and it is not working, here's what
you do when something's not working in your life, When
(24:30):
something's not changing in your life, when something's not building
in your life, it's because you lack one of these
three things. The first is coaching. You might need someone
who's been there, done that, who's three steps ahead of you,
who's done the thing before and knows how to guide
you and can set you up for success. The second
(24:54):
thing is consistency. You might not have a consistent calendar
of learning. You might not be learning often enough or
deeply enough, and the third is community. You may have
no one around you who wants the same goal. You
may have no accountability. There's a famous quote that says,
if you have five smart friends, you'll be the sixth.
(25:17):
If you have five healthy friends, you'll be the sixth.
If you have five rich friends, you'll be the sixth.
But if you have five lazy friends, you'll be the sixth.
The point is you're going to become who you surround
yourself with. No matter how much you think you're in control,
(25:38):
energy is contagious. You will become like the people around you.
So ask yourself, are they the future that you hope
to have? Are they living the habits and rituals and
practices that you want to build and develop? If it's
not working after all of this, ask yourself, am I
(25:59):
missing coaching, consistency or community? The last thing I'm going
to share with you I think about every year this way.
I ask myself every year what am I launching? I
ask myself every year what am I learning? And I
ask myself every year what am I loving? Every year?
When I launch something, it gives me anxiety. It's a
great feeling, that nervousness, being at the bottom of the mountain,
(26:21):
the excitement. Every year I'm learning something it gives me enthusiasm, insight,
and a feeling of growth. And every year I'm loving
something which gives me a sense of happiness and peace.
This year, I'm loving doing the podcast. I'm learning to
write my new book. Thank you so much for listening
to my first solo workshop of the year. These are
(26:43):
our power workshops. Grateful to have spent this time together.
And remember I'm always rooting for you and I'm forever
in your corner. Twenty twenty five is your year. Twenty
twenty five is the year you'll remember as the year
that you changed and transformed your life. Not because twenty
(27:04):
twenty five was different, but because you chose to be different.
You chose to make a difference in your life. Thank you.
If this year you're trying to live longer, live happier,
live healthier, go and check out my conversation with the
world's biggest longevity doctor, Peter Attia on how to slow
(27:25):
down aging and why your emotional health is directly impacting
your physical health. Acknowledge that there is surprisingly little known
about the relationship between nutrition and health, and people are
going to be shocked to hear that, because I think
most people think the exact opposite.