Ari Emanuel ON: How to Silence the Doubt in Your Mind & Strategies for Transforming your Career

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
When you're on the field, kill the other dude. When
you're not on the field, you don't have to.

Speaker 2 (00:03):
Kill the other dude.

Speaker 1 (00:04):
But when you're on the field you want to win.
You just have to realize when you're not on the field.
The problem is I think people don't realize when they're not.

Speaker 2 (00:10):
On the field. The best selling are there on the Post,
the number one health and wellness podcast and Purpose with
Jay Shetty. Hey everyone, welcome back to On Purpose, the
number one health podcast in the world. Thanks to each
and every one of you that come back every week
to listen, learn and grow. Now you know that I'm
fascinated about speaking to people from different backgrounds, different walks

(00:32):
of life, people who've made interesting choices, decisions, had life
events that have changed the trajectory of their journey, and
I like diving into the insights that they have, the
wisdom that they have, some of the mistakes and failures
that came along the way as well. And today's guest
is one of those individuals. I'm talking about, the one
and only Aril Emmanuel, chief executive officer of Endeavor, a

(00:54):
global sports and entertainment company home to many of the
world's most dynamic and engaging stories, including me brands, live events,
and experiences. The company is composed of industry leaders, including
entertainment agency, Sports, fashion, events and media company IMG and
premier Mixed Martial Arts organization UFC. In two thousand and nine,

(01:16):
Ariel orchestrated the largest talent agency merger in history when Endeavor,
the agency he founded in nineteen ninety five, joined forces
with agency William Morris to form WME. Now we're about
to dive into his story. He doesn't do a lot
of podcasts. We're very lucky. Please welcome to the show
and on purpose. Ariel Emmanuel ari thank you for being here,

(01:38):
Thank you for having me. Yeah, you've had quite the
journey and or we're just talking about it.

Speaker 1 (01:43):
When I was in the mailroom, you know, they're the
Thomas Guide fifteen cents a mile.

Speaker 2 (01:49):
I was figuring out because your highest is.

Speaker 1 (01:51):
And maybe we don't want to let people know where
it is way up in the hills. I would have
never been able to get here using a Thomas Guide.
Thank god, there's you know, ways and Tesla their system.

Speaker 2 (02:03):
So yeah, I wondered what that was like. When you
were like meeting clients, You're like it was horrible. It
wasn't horrible.

Speaker 1 (02:09):
Actually you realize how to get around. It was a
great experience that, oh so if I'm booking, if I'm
going to be in the valley and I have that
thing that it does take forty five minutes to get there,
so once you kind of it was actually the right steps.
And a lot of people went through the mail.

Speaker 2 (02:26):
Whether it be very Diller, David Geff and Mike Go.

Speaker 1 (02:29):
I mean, everybody did it, and I would have never
been able to get here though using the Thomas Guide.

Speaker 2 (02:35):
That's good, That's that's aging me saying the Thomas Guide. Well, no,
I remember my parents. We used to drive to Europe
because my parents couldn't always afford to fly, and so
we'd have the A to Z in England, which is
like this big map, A to Z big map that
they'd pull out and then track it across like physical map,
and then we'd have one for Europe, one for like
Crazons in Switzerland, and so we'd drive over and I'd

(02:56):
see my parents like pull over and oscar instructions. It
was it was a different world. And you've watched that,
and I mean, you're still looking credit for I'm like
I'm like when yeah, you haven't aged yourself at all,
But when I think about how much times have changed, Like,
what is if you could say that these are the
couple of the biggest changes you've seen in the last
three decades in this industry, in the world that you're

(03:18):
most astounded by, because I think we're getting used to change.
I think, for I didn't grow up with a phone,
Like I got my first phone when I was thirteen
or fourteen, and it was a Sony Ericsson like brick
with a little antenna. Yeah, the flip phone. Yeah, it
was one of those. Yeah, one of those old flip
phones Sony Ericson had a little you know, antenor on
top of it. My mom had one of the big,

(03:39):
like chunky brick style phones. But I feel like we're
getting so used to change, being so rapid that we
actually don't spot patterns. If you've spotted any patterns over
the last three decades, what would you say they are?

Speaker 1 (03:49):
I don't know if there's patterns, you know, but I
think you have to look at them in different sectors,
whether it be tech, whether it be the entertainment business.
The one pattern I do see changes happening a lot faster.
So the pick up the phone probably took seven years.
The speed of adaptation, the one big change, it's just

(04:11):
now happening very quickly, and that just lets people you
better be really comfortable in the uncomfortable and change. And
that's a mindset, that's a process to get to. That's
what you have to realize. It's happen and all this
is going to happen a lot quicker now, which is
I don't think it's good or bad, it just is

(04:31):
what it is.

Speaker 2 (04:32):
Yeah, I love what you just said there. So my
entire show I just went on a world tour, and
the entire show was based on the premise of getting
the audience to sit in discomfort. So I would literally
bring up random audience members and one of them was
locked in a box on stage for fifteen minutes alone
without any sound. We had other audience members come up
and have to do toss the uncomfortable. I love the

(04:53):
idea of getting comfort. You better breathe through it. You
better breathe through that's the only way to do it.
I was going to ask you, like, how have you
trained your mind to be comfortable with discomfort?

Speaker 1 (05:03):
I'm not sure any of us are really comfortable with
ourselves as we mature and kind of get.

Speaker 2 (05:06):
Into I said this to a client today.

Speaker 1 (05:09):
I said, there was a period of time I just
didn't want anybody to find out that I really wasn't
that bright, and it was you know, I was scared, right,
And that I think goes back to my childhood and
being dyslexic and not believing that you know, I'm okay,
I'm not stupid. Right in my family, stupid was the

(05:29):
definition and smart with them. But I started fasting, and
once you start doing.

Speaker 2 (05:34):
It, it's not comfortable.

Speaker 1 (05:37):
And I just started telling, you know, start that little voice. No,
I'm not giving a hand to that little voice. No,
I'm getting up, even though I don't want to get up.
And then it's that conversation you're constantly Is that, somebody said,
my constant negotiation with myself.

Speaker 2 (05:54):
And now it's.

Speaker 1 (05:57):
If I meditate for twenty minutes every day, it's not
easy sitting there for twenty minutes your toe, which is
something you got to get through it. And it's just oh,
I'm going to do a cold bath for five minutes
every day. That's not fun, and it's just teaching your body. No,
you can get through this. I'm not listening to that voice.

(06:18):
I'm just breathing through it. I'm just getting through it.

Speaker 2 (06:20):
And it's been probably fifteen years of that.

Speaker 1 (06:26):
And it translates into business because then, okay, we're taking
over IMG. I'm going to move to London for four months.
Kids in the family is going to be on the
East Coast for the summer, and it's going to be brutal,
and yeah, you can do it, or at the UF
any of these new tasks that you take on because
you're telling yourself a story that whether it's going to

(06:46):
be good or bad, that's not the truth. You have
to just realize that thing's not the truth and you
just have to go through it.

Speaker 2 (06:53):
Yeah, it's not going to be easy. So what who cares? Like, Yes,
that's part of the process.

Speaker 1 (06:58):
That's actually part of the interesting thing that we're all doing.
So yeah, no, I love that because it did start
though with not eating.

Speaker 2 (07:06):
Yeah.

Speaker 1 (07:07):
Interesting, you know the when I started learning about what
fasting does or eating windows do to your body and
autophagy and et cetera, et cetera, that then got your mind, Okay,
I can do this, and then you just start building
on that. I probably passed the point of health emotionally healthy.

Speaker 2 (07:26):
But yes, I'm way past it. But yeah, no, but
I love that because that's super practical, right, Like, that's
not an ethereal concept. The idea is you were able
to put yourself through things that you didn't want to do, no,
but that were actually good for you. And I find
that that's why I hope yeah. Yeah, but the idea
that most of what we don't want to do, that

(07:48):
we choose to do is actually what helps us get
ahead in life.

Speaker 1 (07:51):
I say said this to my kids. You know, success
is a lot of the things we're talking about. One
of it is and that goes to kind of putting
yourself showing up. Like there's a voice saying, you mean,
I gotta get on that plane for sixteen hours, I
gotta just go have a lunch and I gotta fly
back from China.

Speaker 2 (08:08):
I don't want to do that.

Speaker 1 (08:09):
Okay, it said, I don't want to do it, that
little voice, I'm doing it, and learning to say, oh
that's the voice. No, I'm getting on the plane and
showing up kind of going through it. Yeah, that's that's
part of growing up and being successful. A lot of
people are too lazy to fight that voice. And over time,
when you get older, and I'm a lot older than you,

(08:32):
you don't.

Speaker 2 (08:32):
Want to fight the voice. And all the things I
do now is I think because as you get older,
that voice takes over more and more. It's easy, you know,
don't get up at five o'clock and work out. No,
don't do this, and I do it. I don't care.
As soon as soon as that voice turns on, I'm
doing this. Yeah, it's really interesting you say that, because
I feel like a lot of people say they can't

(08:52):
hear they're in a voice, and it's because that in
a voice they're just not listening. It was so loud
when we were younger, yes, but it gets quieter and
quieter and quiet because the other voice. We kept listening
to it, and it got louder and louder and louder,
and so now we're having to unlearn that loud voice.

Speaker 1 (09:08):
And for me, it was for me, it started with
fasting periods. You know, I do twenty four and I
do sixteen, and sometimes of forty eight or sixty. And
it's then kind of evolved into multiple things to keep
it exercised that I cannot listen to the voice.

Speaker 2 (09:23):
Yeah, yeah, absolutely, And you need friends who pushed you
to I remember a few years ago, you know, whether
it was skydiving or whether it was cold plunges. As
you mentioned there, it's like you need to be surrounded
by a community. I just literally, I've got some friends
from London staying with me right now this week, and
I took them to do a cold plunge with me.
You know, every day we've been doing a hike. Every morning,
we've been doing infrared so ona and they don't do that.

(09:44):
They don't do that, They've never done it before, and
it was just interesting they do on their cold plunch
they did really well, and they were saying that because
we were I was like trying to coax them through
it and helping them breathe. So on their first time
they did the first one. One of them did four
minutes and they had did three on their first time. Incredible.
It was amazing after get past the first minute exactly exactly.
So it was a brilliant result. But it was that

(10:05):
idea of your community of people around you when you
were I love what you just said there that you
were scared at one point in your life of being
figured out as not being so smart. And you said
that came from your childhood and yeah, you had ADHD dyslexia.
From what I've researched, walk me through how that idea

(10:26):
stays even after you're starting to see success, because I
think people believe that when you become successful, when you
close your big deal, when you build a company, that
some of that goes away. You know. Arnold Schwarzenegger. Did
you see that documentary, which one the most recent one
that he did, just about him kind of growing up
in bodybuilding. I don't think so, I don't see this.
So he talks about, you know, he won mister Olympia

(10:50):
and everybody was telling him how great his body was, right,
and they're all looking at like, oh my god.

Speaker 1 (10:58):
In his head he was saying this is wrong. That's wrong,
this is wrong. And you're like, nobody would have said
that to me. You know, some people say it's your
in a voice, your shadow. My shrink used to tell
me it's your shadow. Maybe people were thinking I was successful.
I was thinking about that kid that couldn't read and
that during passover didn't want to read the questions because

(11:19):
because I was the youngest and going into this sewing.
That's why I hate pass over now, the anxiety I
had when I was a kid, and so it's just
kind of upbringing. I'm no longer dealing with those issues.
It's not like I'm beating my chest all. I'm successful,
but I'm comfortable. And it's that and a good way
drove me like I'm going to.

Speaker 2 (11:40):
Prove everybody wrong. And you know, any bully comes up
to me, Yep, we're going to get in a fight.
Anybody calls me stupid, Yep, we're going to get in
a fight. Physic You know, that's when I was young,
and it's just held over and then there's the point
in time where you're saying, Okay, I'm not doing this anymore.
I have to deal with these crazy, stupid fellows.

Speaker 1 (11:58):
Yes you're successful, Yes it's okay, nothing's being taken away
from you. And so that just came with age.

Speaker 2 (12:08):
A lot of shrinks and a lot of other therapies
that we'll get into later. Yeah, but I think it's
really important because I think there's two things there. One
is that it doesn't go away on its own. No,
revenge is not the solution or proving someone kind of
I would say a good way to stop revenge. And

(12:28):
I would say anger got you to a certain point.
You after you get to a certain point. If you
stay with anger and resentment and fear, you only can
get to a certain point in your life.

Speaker 1 (12:43):
And once you make the transition that you know something
that's never going to get me over the hump and
you have to go a little deeper. And that's scary
and takes work.

Speaker 2 (12:55):
When you know, when you sit and yoga, I don't
know what it is, it just opens up things to
come to you and the process to come to you.
And that's what happened at you know, I don't know
when it really happened, probably twelve fifteen years ago that
I was on this journey to kind of find out
I don't want to be that guy that's somebody says

(13:16):
something I go to Code red nine. That's not healthy.
That's way too much energy. Yeah, it's emotional energy that
you know is exhausting, absolutely, and that's what it is.
It's exhausting, it's draining, and it takes away from that
creative energy, the spark that's I let things in that
actually need to come in.

Speaker 1 (13:34):
That then you can see the world differently and like
wait a second, Like you're not saying it through those eyes,
you're seeing it.

Speaker 2 (13:41):
Through a different like way. What about this? What about
that you can be creative? That's a better place to be. Yeah, yeah, absolutely,
I wanted to ask you as well. I mean you
probably get usd this all the time, but I think
it's important contact setting for everyone who's listening. The idea
of like sitting in the discomfort as you were talking
about it. My wife and I huge entourage fans, and
I can imagine that it's cool but uncomfortable to have

(14:06):
your image displayed it a certain way that has pros
and cons. And there was and there was aspects of
that character one hundred percentro which but you know, I
was very aggressive and you know when we started the business,
we couldn't compete on price because commissions were commissions. There

(14:26):
was five other big players and we just had a
one be more creative, two more aggressive.

Speaker 1 (14:35):
And uh and fight. So yeah, that was true to form.
I mean not all of it, but in the surrounding it. Yes,
I don't know what entourage would be now that character.

Speaker 2 (14:47):
Yeah. So yeah, and what what was stuff for you?
Like that's definitely not me? Like, were there anything no
TV candidate. That show gave me anxiety. Yeah, I can,
That's what I'm saying.

Speaker 1 (14:59):
It gave me a lot of So I didn't watch
a lot and people now watch it.

Speaker 2 (15:04):
I mean, during we watched the pandemic.

Speaker 1 (15:07):
I got a lot of calls from guys I know
that had kids, and the kids started watching kids and
college started watching, and I was like, yeah.

Speaker 2 (15:15):
Yeah, I didn't see that episode.

Speaker 1 (15:17):
You know, I did watch the episode, which I never did.
I think he started using squirt gun on people. I
didn't see that.

Speaker 2 (15:24):
I mean, I did see that, but I didn't do that.
It's good to know you didn't use That's important. How
have you harnessed or how has your aggression matured in business?
Because the reason why I raised that is because I think,
you know, we kind of swinging pendulums in the world.
So if you think about business back then and how

(15:47):
we viewed Wall Street, and even when I was growing up,
like the dream was to be an investment bank, and
that's what everyone was becoming in London and that was
the big goal when I was a kid, And did
you want to become one? I wanted to become one
without knowing what it was. Yeah, right, like, you know,
that's what happens. And I went to cast Business School
and did management science, and I was training to go
off into the corporate world because that's what I thought

(16:08):
you had to.

Speaker 1 (16:08):
Don't you remember when you were growing up, the objective
was how big the stack was? Yes, I never had
that objective, they're saying, for whatever reason my parents didn't.

Speaker 2 (16:16):
That was not.

Speaker 1 (16:17):
The objective was to do well in the world and
make the world a better place. All absolutely, and I
think allow of my friends that was how big.

Speaker 2 (16:24):
Is the stack? Totally same for me. I didn't grow
up with a lot. My parents didn't have a lot,
but they always gave in charity, They helped the community.
My mom did a ton of community work. And then
I obviously met monks when I was eighteen years old,
so like that became my paradigm shifted massively, and I
was always far more creative than anything else, and that's
what I enjoyed. But I guess the question I'm asking is,

(16:45):
I think we've gone from that very aggressive, very competitive, brash,
harsh energy and then we swing to this pendulum where
everyone's like, well, no, you just got to be fully like,
empathetic and vulnerable and compassion. I'm like, so how do
you Yes, So here's what it is. What is the
middle ground balance? Because the ance is always somebody.

Speaker 1 (17:01):
Here's somebody, a really smart person. I won't say who
told me.

Speaker 2 (17:07):
You have to know.

Speaker 1 (17:08):
And this only comes with time and maturity. When you're
on the field. When you're on the field, kill the
other dude. When you're not on the field, you don't have.

Speaker 2 (17:18):
To kill the other dude for you.

Speaker 1 (17:20):
It's got to be a good deal for me, it's
got to be a good deal, et cetera. But when
you're on the field, you want to win. You just
have to realize when you're not on the field. The
problem is I think people don't realize when they're not
on the field. And that has come over time. Like
when am I on the field, Okay, when I'm on
the field, I'm playing to win. When I'm not on

(17:40):
the field, I can be in a different mindset. That
shift for me going to fear Anger. I always thought
I was on the field and for a long time
to get the company where I wanted, I was always
on the field.

Speaker 2 (17:55):
Now I don't have to.

Speaker 1 (17:55):
Be on the field all the time, and that not
being on the field enables you to think properly and
just let things in and grow.

Speaker 2 (18:06):
That gets you to other things that.

Speaker 1 (18:08):
Al sudden affect the field in a different way. You
have different moves. It's probably how great players as they
get older, Lebron James, Michael Jordan, their bodies are not
the same, but they're better players because they just know
how to do it differently. So when I'm not on
the field, I'm not on the field. When I'm on
the field, I'm playing pretty hard.

Speaker 2 (18:29):
Yeah, that's a really unique inside. I like that because
I feel like that's also what challenges people in their
personal relationships, because not only have people not on and
off the field in business, they don't know how to
switch it off when they go home, and so your
wife and your kids, or your husband or your partner
or whoever it may be, ends up getting that same
treatment as you do at work because you haven't reached

(18:50):
that maturity level of knowing how to And it's not
as easy as a light switch. Oh no, Like it's
not just oh I'm work off work hat on. It
doesn't work like that. And your partner, depending on what
they do, you might be off the field, they might
be on. They want to be on the field because
they're going through their things. It's just like, that's what
it is. Yeah, yeah, so yeah, we just I just
got back from tour and we went to Bali for

(19:10):
a couple of weeks just to relax with me and
my wife. And it's so funny because she's she's a
vegan chef and recipe developer and incredible w knows everything
about irada and herbs and nutrition and she's made me
very healthy compared to what I used to be. But
she's on the field right now because her career is booming.
She's doing incredibly well and it's so fun to watch.
And it's so funny because I was like, yeah, we're

(19:31):
going to Barley. She's like, you know what, I think
we're going there for a bit long. And I was
like that was me, Like I used to say that
like five years ago. And so it's just like, Okay,
it's not only your life. Yeah, you have two people
and you just have to navigate. Oh, I'm not gonna
feel shit. Okay, I got to think about this. Maybe
even though I want to be there three weeks, maybe
it's only a week and a half. Yeah, yeah, and
I'll just be off the field. Here, I'll figure out
what to do. Yeah, yeah, And I think it's hard

(19:52):
because I think, yeah, we struggle when you've done for
other people too, when you've said things when you're on
the field. It's hard for the person, especially in business
for now, to view you differently when you're off the field.
It's every marriage, every relationship, every personal situation changes after
ten years I was, I'm not the same person.

Speaker 1 (20:15):
I was from ninety five to two thousand and five.
I'm not the same person from two thousand and five
to twenty fifteen. I'm definitely not the same person from
fifteen now. And yeah, people's viewpoints of me is probably
what it was in ninety seven ninety eight night. And
let me just say something that guy was not. I mean,
he was a good guy, but he was always on
the field and he was a shame nervous, angry fighter.

(20:37):
Not that I'm not aspects of those things, working on them,
but yeah, yeah, that changes.

Speaker 2 (20:42):
It's and when they come into your relationship, they have
all this now, they can read everything, see everything and like, oh,
that's the guy, yeah or not. That's why I'm doing this, dude.
I'm just a gentle, nice hugging. Well, no, I I
the reason why I always enjoy these conversations is because
I think I struggle with that in perception too, where

(21:05):
I feel people believe that someone who is mindful or
meditative has to be a certain way at all times.
Do you know when you're on the field. Yeah, absolutely, Yeah.
And that's why I love that piece of advice is
that you you said it in a way that I
think makes it so easy to think about. And that's
why I really appreciate it. And that's exactly what it
is for me, Like, and my team knows that they
can see that when I'm in the zone and I'm

(21:25):
not or where I'm winning my home kid or away
kit like however you put it, Like, yes, I totally
like that kid. Yeah howay JZ right, Like and I
can feel that and I think that you have to
know that. But I think the idea is that we
like to simplify people because it makes it easier.

Speaker 1 (21:43):
For us if you're going after the stack and that's
the goal, right, which is like crazy, Like I agree,
it's so arbitrary, the stack. You're always on the field.

Speaker 2 (21:54):
Yeah.

Speaker 1 (21:55):
What you don't realize is you can be happy at
whatever the level.

Speaker 2 (21:59):
Of the stack is. Yeah, there's just a different way to
think about it, and you will get to a very
big stack by figuring out this first. If when you're
on the field, when you're off the field, absolutely, and
I think that's the difference. I wanted to ask you
the difference in success and happiness or success and contentment,
because you've it sounds like you've worked on both and

(22:21):
tried to be conscious of both. How have you seen
the difference and how do you work on I was.

Speaker 1 (22:26):
Never content before probably the first twenty years of business.
I mean I was just I was going to prove
everybody wrong. I was going to prove to myself I
wasn't stupid, and I was just running hard. When I
say this word, that doesn't mean that I'm not in business.
I'm content and all the things I thought about that

(22:46):
I wanted to accomplish and how I saw the world
kind of played out. I'm a really lucky guy. I'm
comfortable that I'm not stupid, and I got a lot
more I want to accomplish because I want to accomplish it,
not to get the stack any bigger, and I'm happy
doing that. That's a completely different place from the first

(23:07):
twenty years where I had no idea.

Speaker 2 (23:09):
I just.

Speaker 1 (23:11):
I thought about the stack and what success was in
such a different way than I think about it now.

Speaker 2 (23:17):
And do you think everyone there's that brilliant quote from
Jim Carrey where he said that everyone should become rich
and famous and achieve everything they ever wanted, just to
realize that it's not the point. Do you think that
there was some I had that Yeah, yeah, that's genius. Yeah, yeah, yeah,
I love that statement because I feel like this there's
something about pursuing success as you see it, which may

(23:38):
not be a perfect definition, experiencing some success then going wall,
wait a minute, this wasn't it. And I feel like,
because you always hear successful people say oh it isn't there,
but it's almost like I think, oh, I'm happy where
I am. Yeah, I'm really I'm so glad that it
played out. Those statements are actually accurate, you know, like
it's enabled me now to kind of when I started

(24:01):
this twelve years or whatever, yeah, to get to this place.
I'm not sure I would have ever gotten to it. Yeah,
with a different mindset. Yeah. Yeah. And in ninety five
you had a big accident, right like there was something
that it was ninety It was ninety three, ninety three.

Speaker 1 (24:13):
I was working at ICM. There was a breakfast place
called Cape Mandalini's. It was walking down Whilsher. It was
about three blocks away coming back, and I and just
sitting on the curb. I said to myself, I was
going to the breakfast, like, wow, you know I got
to move back from this curve.

Speaker 2 (24:25):
These cars could hit you. And I was not in
the street.

Speaker 1 (24:28):
Cut to I'm walking back from breakfast in the crosswalk
right outside of where the ICM building was, and a
flatbed truck didn't see me, took a left on to
Wilshire hit my left side. Nine o'clock in the morning, Friday.
Guess what happens? Your life changes you like life not

(24:50):
address rehearsal.

Speaker 2 (24:51):
I was laying in there.

Speaker 1 (24:52):
I just wiggled my fingers and toes, I said, okay,
I'm not crippled, kind of. I was outside my body screaming.
I was laying there watching myself scream, and then I
just set myself Life's not address rehearsal. I did a
rehab because I couldn't bend my leg, and then I
did a surgery on my leg. And then I did
another rehab, so that was eighteen months of hell. And

(25:14):
then I said what do you want to do? And
I definitely didn't want to be at ICM.

Speaker 2 (25:20):
You know.

Speaker 1 (25:20):
Was what was the phrase I used to hear when
I was at ICM back and anything. It was like
I cover myself. That's what it stood for.

Speaker 2 (25:25):
So there was.

Speaker 1 (25:26):
No camaraderie culture or anything.

Speaker 2 (25:29):
And so.

Speaker 1 (25:31):
Me and three other guys decided to start when I
could be healthy, and we kind of get it in
ninety five, on my birthday March twenty ninth, we let
loose so and that that was the catalyst to say,
why it's not a dress rehearsal you but to get
to what you want to get to. And that kind
of thesis is at the twenty year mark, change in

(25:53):
how I look at life? And am I still going
to be that angry guy? And you know all the
different routes we all taken our lives to get to
where the end is.

Speaker 2 (26:03):
So, yeah, did you try and change aspects of the
coach based on that statement that you built or did
you find that I.

Speaker 1 (26:14):
Just wanted to treat people well, you know inside and
share clients and communicate better and there's a guy named
Phil Raskin the first employee, and they fired him. In
the Israeli Army. You don't let anybody stay, you know,
you take you go, get the bodies.

Speaker 2 (26:32):
I said, you're hired now.

Speaker 1 (26:33):
We had no money, we're not making any money. And
I said, we're hiring you if they're firing you. And
how we treat people was kind of the crucial thing
different about how we did things. I think one of
them and I think it's progressed. I don't know if
it's perfect now. You'll have to ask the guys running

(26:55):
the agency right now. But I think overall, I hope
people feel that way.

Speaker 2 (26:58):
What was it like building something from scratch when there
wasn't any money, Because I feel like it's easy to
look at you now and ever you know, it's well
it was two years, yeah, and no salary because you're
out on your own.

Speaker 1 (27:08):
There's well, we were being we were we were in
a tussle with ICM over commissions and because we couldn't
take the commissions because they say they deserved it, because
we're in a content this whole like, and they were
going to sue us for certain things, and and so
we had no money. I mean we knew things. We
had money, but a lot of stuff was old stuff.

(27:29):
About a year and a half, two years in we settled.
I might be getting dates wrong, but right around then
and then we had money.

Speaker 2 (27:36):
And and in that period of time the world changed.

Speaker 1 (27:39):
Mike Olvias left the business who was the god and
Ron Meyer, Bill Haber and then Gavin Palone left this
company UTA, and a lot of shifting happened, and we
had put on we had taken a couple people from
c A. Marty Allen and and we put on a

(27:59):
bunch of TV shows that were successful. And we had
money because of those, because they were going into syndication
and packages and so it was like free agency in baseball.
We have money and people are like shifting what are're doing?
And we were home. We got you know, we're just
timing and we were in the right place at the
right time.

Speaker 2 (28:16):
What was the hottest thing you had to do in
those two years? You just had to work, you know,
with nobody putting the time, just putting the time, and
you were doing seventeen hour eighteen hour days. Wife was
pregnant at the time, my ex wife with our eldest
and uh keep on building and how are we going
to do it? And you know, the five of us,

(28:38):
I think Marty had joined and then two and a
half years in Patrick Whitesell had joined, and just kind
of how we keep on progressing and doing it like
with no none of us had ever done it before.
We were all, as my father was saying in Yiddish,
we were all pitchers, you know, the small nothings, and
so we just figured it out. But but you know,

(28:58):
it wasn't like, oh we went from no money to her. Yeah,
it was nothing and we were happy. Yeah, we're really
happy because we were in our own heads. It was
successful and it was hard, but we had fun. Yeah,
absolutely absolutely. I couldn't be more excited to share something

(29:19):
truly special with all you tea lovers out there. And
even if you don't love tea, if you love refreshing, rejuvenating,
refueling sodas that are good for you, listen to this
RADI and I poured our hearts into creating June Sparkling
Tea with adaptogens for you because we believe in nurturing
your body and with every sip you'll experience calmness of mind,

(29:41):
a refreshing vitality and a burst of brightness to your day.
Juni is infused with adaptogens that are amazing natural substances
that act like superheroes for your body to help you
adapt to stress and find balance in your busy life.
Our super five blend of these powerful ingredients include green tea,
ashwagandha acirola, cherry and Lion's main mushroom and these may

(30:05):
help boost your metabolism, give you a natural kick of caffeine,
combat stress, pack your body with antioxidants and stimulate brain
function even better. Juni has zero sugar and only five
calories per can. We believe in nurturing and energizing your
body while enjoying a truly delicious and refreshing drink. So

(30:26):
visit Drinkjuni dot com today to elevate your wellness journey
and use code on Purpose to receive fifteen percent off
your first order. That's drink j Uni dot com and
make sure you use the code on Purpose. Yeah. While
I was a student and before I ever started doing

(30:47):
things online, I used to do events in my local
area in London and like ten people would show up
every week to hear me speak about spirituality, psychology, human
behavior and I loved it. I did it for ten
years before you get to school to possibly be a banker. Yeah,
and then what what not that this we're going to
reverse the interviewwh what was the transition to, like, Oh,

(31:09):
I don't want to do this. What happened in your mind?
Or life event? So I think life event that I
met a monk, and I'd never met at work before
at school, so they would come in, we'd have speakers
come in, whether it'd be CEOs or athletes or celebrities
or former alumni or whatever it may be. And one
day a monk was invited to speak at a small
college session and some of my friends would getting a

(31:30):
business session. No no, no, not a business just a
general like yeah, And I was invited to go because
some of my friends were getting into meditation at the time.
This is early like we're talking about like two thousand
and six, two and seven, So we were doing that
and it was and my friends were kind of getting
into that space. So they were telling me to come along,
and I was like, yeah, i'll go if we go
to a bar afterwards, like that's the kind of guy
I was growing up. And so I went along and

(31:52):
you weren't married at design? Oh no, I'm eighteen years old.
I'm eighteen years old. I'm you know, how to start
college around that time. And so I go to this
event and I hear this monk speak and I'm kind
of there going Okay, when are we going to leave?
Like who cares about this stuff? Well? How does this
benefit my life? And I actually walked away feeling completely
just reflective because this monk was saying that the greatest

(32:13):
gift was to use your skills in the service of others.
Like he was saying that whatever you've been given, that
was his main thing, that was his main theme, to
improve other people's lives. And it was like, I'd never
heard that from anyone before at eighteen, And I realized
that when I was eighteen, I'd met people who were
rich and famous and beautiful. You thought that was a stack, Yeah,
But I was like, this is this guy seems happy,

(32:34):
he seems content, he has something that at what point
in the lecture did that like hit you? Because at
one point you're sitting it. Let's go get some beers. Yeah.
At the beginning, I was kind of like, Okay, what
is he going to say when he came out and
you know, he's dressed in robes and he he was
from India, and like, you know, I'm a kid in London,
Like you know, there's nothing externally attractive about him. And
then as he spoke, like as I actually listened to him,

(32:55):
I was just mesmerized, and so I said to him,
I just want to follow you around. So I ended
up following him around for the rest that week. He
was doing events in London homes and different things, and
then at temples. And then I started visiting him in
my summer on Christmas vacations in India, and then when
I graduated from college, I went and actually lived with
him as a month for three years in India and

(33:16):
the UK. And when your parents said, they were like
completely like yeah, and all of our friends and family
he's been brainwashed. It was it was like it's really
interesting because and I'll talk to this about perception. It's
really interesting because everyone now is kind of like, oh, Jay,
you just you know, this is a good story, and
I'm like, dude, when I chose to become a monk,
it was not a good story. People thought it was

(33:36):
the dumbest idea of all time, Like it was like
career suicide. It was poor kid, what happened? Like, what
happened to this kid who got a first class on
his degree at university? Straight a's you know, like what
is going on here? And all of a sudden, I'm
taking this part. Your parents must have freaked out. My
parents freaked out, and my extended family freaked out even more,
which made my parents freak out more. They came from India, correct,

(33:58):
So that upbringing and that going back that way, Oh
my god, yeah, exactly so, but I felt cooled. I
started listening to my inner voice when I was fourteen
years old, and it's been so loud ever since. I
don't know any other way to go, and so for me,
it was so so loud, And so that was the
shift in my trajectory where you come out After three years,

(34:18):
I hoped I'd do it forever and that I really
thought I was going to do it for the rest
of my life. It did not work out. So what
was whit? Why? A couple of things. One thing was like,
it's super tough on your health to live communally, like
when you're living potentially sometimes with thirty people in a room,
one hundred people in a room. People wake up at
different times. You're being woken up by everyone, the common cold,
you're sharing bath showers like you know, like the space

(34:39):
is like everything's communal in that space. It's hard on
my It was hard on my immune system to live
in that way. Of course, I'm a kid from London,
like I didn't grow up with lots of comforts, but
it was definitely more comfortable than a monastery. And then
on top of all of that, I just had this
honest transparency. And that's what monk teachings are meant to do.
It's meant to make you self aware, and my self awareness.

(35:00):
I'm quite independent. I'm quite a rebel, like I like
doing things my way, and I fish is not that
this is not that I feel like I want to
share what I've learned in this cool, accessible, relevant way. World. Yeah,
where the world is, which is the world I come from?
And if I stay here then I'm actually going to
be pretending to be someone I'm not. And so it's
like I'm going to go back, and you know, that's
that's that's a big that's a big thought. It was,

(35:23):
it was, and I had no idea what that meant then,
but I just know that it was loud, and that
it was real, and that it had happened. It had
to happen. It was you know. I think it's it's
funny your your brother said this about you. He said that,
he said this in his book Brother's Manual. The speed,
danger and risk that make other people nervous make guys
like Ari serene. And and it's and I want to

(35:44):
dive into that with you. But for me, that's what
it was that you didn't know where it was, but
you knew you had to be on that road. Yes,
And and I don't know how to stop myself. I
can't pretend to myself. Is where I've always been, like,
I have to be all of myself, and i'm and
when decisions are against the grain and no one agrees,
chances are'm on the right path. And so even when

(36:05):
I came back then I had the opposite where everyone
around me was like, you wasted three years. Look at
everyone around you. They've got jobs. Now what are they
saying now? Yeah, well, I mean obviously it changes now.
Obviously it changes now, But but it isn't, isn't it.

Speaker 1 (36:21):
I had this, I sent this email out to the company.
You know, most people think success is this, Yeah, that's success,
and that you just it's your journey, yeah, and it's
just you don't know where it's still going, but it's
probably gonna go this way and it's going to go
that you know.

Speaker 2 (36:36):
Yeah, how how have you had the courage going back
on that same point, how have you had the courage
to be open to speed, danger and risk when other
people thought? Especially what what I think we don't recognize
is as you become more successful, as you make bigger decisions,
it's not that just more doors open. Sometimes there's even
more doubt because now people are like, can you can
you get the next one? Right? Most people don't want

(36:58):
to risk it all correct, once you get to something
like why would I risk that? Correct? Like, why do that?
You're it's going to be on a perfect life path.
So I've said this before in.

Speaker 1 (37:07):
Certain interviews, I don't remember exactly which one. When you're
in a class and you're figuring out where to sit
in the class because you think you've psychologically figured out
if I said here, the teacher won't call on you
to read. And you're so anxious and you're so nervous,
and you're so afraid It's not like I don't get
anxious about big deals. I mean, I got really sick

(37:30):
doing the UFC deal, moving that I am moving to London.

Speaker 2 (37:35):
Not great for four months when we took over it, right, Yeah,
so what you know, I'm not nervous about those things.

Speaker 1 (37:42):
I don't know why. It's just my upbringing, you know,
things I went through that I could get over. So
working hard, doing all the things, showing up, you know,
getting on that plane for the lunch in China and
then flying back after the lunch.

Speaker 2 (37:59):
That's kind of how I operate my life.

Speaker 1 (38:02):
I don't know how what my mom fed me or
did and my dad. But yeah, I'm not worried about
the hard work and all of it takes hard work,
as you know. And I'm not trying to prove to
anybody what. I'm not letting their definition of success, not success,
what I should do, what I shouldn't do, dictate what

(38:24):
I want to do. Like you, I got my own
ideas about what I want to do. I just keep
on following them. Hopefully I keep on getting in tune
with my voices, definitely listening to people in my life
that I trust. But then you know, it's like Okay,
it's time to bet like we just did with WWE
and doing something new, and here's what we're going to do. Yeah,

(38:45):
those are not easy decisions.

Speaker 2 (38:47):
And yeah, it's really interesting because even I'm very comfortable
and the uncomfortable, I'm really comfortable, and the uncomfortable I
think when most people don't like uncomfortable conversations, don't like
to be uncomfortable, business don't like that. I do enjoy
that a lot. I like awkward. I'm comfortable and awkward.

(39:08):
I like just saying what it is. I do not care.
You can like me, not like me. I was never
one of the cool guys. I'm good. I think it
was so funny because Mike Milkine was sitting and you
see yesterday just here, And it was interesting because there's
this shared experience of there's a healed sense of self worth,

(39:32):
but then there's this embracing our own insignificance, like you
just said you're like, we're I'm also insignificant. And it's
really interesting because everyone who's kind of has a settled mind.
I'm not sure people get to the second one, but
not what we need to. Oh why do you think
we don't get there?

Speaker 1 (39:48):
I've had this conversation with many people, this concept of legacy,
and once you actually believe it, not just say it.
I mean legacy. I mean presidents of legacies. Guess some
entertainers have legacy, sports stars have legacies. Business people guys, no,
they don't have legacies. And once you get to that

(40:11):
point and comfortable in that point, this whole concept that
what's my legacy? Which is a jerk off conversation, you
can move past a lot of this stuff.

Speaker 2 (40:18):
Yeah, we're sitting there, what's my legacy? Yeah? Yeah, it's
a bad question. It's a bad question like that, that's
why you're doing it. Yeah, I agree, Oh my god,
that's crazy. Yeah, it's I do you know what I
think it comes from. I think we never get to
embrace our own insignificance because we're scared of where it
leads to low self esteem. So there's that angle, but
definitely I don't have that, yes, exactly. But the deeper angle,

(40:42):
which is what you're raising, is that I think as
humans we're so addicted to immortality because at least from
a spiritual point of view, our consciousness and energy is immortal,
and there's such an addiction to immortality and longevity that
we have that for us to live after we die.
We think the art here's my fear possible because people
because I mean, I am a crazy health nut. I

(41:03):
mean I do some crazy stuff. Yeah, and I'm into
it too, so I'm.

Speaker 1 (41:06):
Really really But for me, it's not about living forever.
It's about being healthy while I live same as long
as I am. Because I see people that are older
that are prisoners in their bodies as when they get
to their sixties, seventies, eighties, I'm not doing that. The

(41:26):
best thing that could happen is it's over, would be
incredible and union your sleep like it's over. But until
that point in time, I'm playing golf, I'm going on hikes,
I'm surfing, I'm doing my thing, this whole thing about
this whole world of and I hack.

Speaker 2 (41:46):
I hack myself to do that. But it's not to
live to ever. And so that's the objective. Yes, yeah, no,
I get that, and I'm totally aligned with that. I
feel the same way, like I don't think it's what's
the craziest thing you do for your health? I mean,
I've been recent because I'm still young. There's certain things
that people don't recommend yet. And so like I've been
talking to people about like stem cell treatments and things

(42:07):
like that and if you've done any stem cell therapy
or anything like that. Okay, so I haven't done any
of it either, but everyone's was like, yeah, you're too
young to start these things right now. But I'd say
the craziest thing I do right now is same as
you like the fast thing, the cold plunging, the infrared
so on, is the deep rest and sleep. The meditation
has been a part of my life for seventeen ages.
You got to push steel, yeah, yes, you got. You
gotta do weights. I had to stop that last year

(42:29):
for I had I had surgery, so I had to stop.
But yes, I usually do have to do that. You
have to do stuff for your kind of coeal two,
your oxygen, your ability. How old you know, thirty five?

Speaker 1 (42:40):
Yeah, so you're right at the right if you do now,
this is the time. Yeah, you got to reduce as
much as you can your inflammation. You gotta have gut health. Yes,
this is exactly, and then you have to figure out
how to balance your glucose. If you can do those things, yep,
you have thirty five percent chance of getting to the
objective of one night you just.

Speaker 2 (43:01):
Don't wake up. Yeah right, Are you plum based as well?
Or you try? Here's what it is because I'm sixty two. Okay, Wow,
So I was electing free vegan, following doctor Gundrys who
got me when I had my thigraid problem. Really healthy.

Speaker 1 (43:16):
The problem is now because I do push a lot
of steel, I do do heavy cardio, I do do
a lot of that stuff. I have to have some
protein in my dial. So I have moved up to
probably very healthy you know, grass fed, grass finish, no
corn in it. All the stuff that caused inflammation. I
have moved up into probably three or four days of

(43:38):
meat and then the rest. Electing free vegan.

Speaker 2 (43:43):
Yeah, what's the craziest therapy you've done? You mentioned earlier
there was some different strang I do.

Speaker 1 (43:48):
I you know, I take helmets from Thailand and from
the UK every morning. I do light therapy every morning
after the cold plunge. I mean if I showed you
the list now, you'd be like, you've you've lost the plot.

Speaker 2 (44:02):
Sorry, No, I love it. Here's what happens though.

Speaker 1 (44:06):
As I go down all these paths, I always call
my brother Zeke and I only have the following question,
and then he has to do the work and I
do work too. I said, okay, can it kill me?
Can it injure me or hurt me? If the answer
comes back, now I do it. So I started on
They're you know, they're live microbes. Their microscopy can't see him.

(44:27):
I drink them every morning. Now I've gotten too a
place where I do that. I worked with this guy
from from Duke as I read an article on him,
and people are looking like, what are you doing?

Speaker 2 (44:37):
Like?

Speaker 1 (44:38):
And I say the great line to him and say
watch their facial expression. I said, well, they don't colonize
in your system, and you know you can see them like.
And so this goes to like, all right, I'm not lett.
I'm just going to try these things as long as
it can't hurt me.

Speaker 2 (44:55):
The list is vast. Yeah, it's great. No, it's great.
I think it's I mean, this is where, this is
where the world's heading. And I think everyone's looking for
solutions and looking for ways. So I love hearing about
it from you, and it's and it's great and it
shows right, I feel like you you seem really vibrant, energetic,
and and I think that's the key, right, it's vitality.
I think, well, but the back is not turned into
a mouse that's hunched over. Yeah yeah, yeah absolutely. Have

(45:17):
you ever seen those absolutely that that that that scares me? Yeah, yeah, yeah,
I will do anything that too, because then it's not
You're going to be a prisoner in your body. Yeah. Yeah,
that's that's that's not that's not where you want to
be in life. Yeah, talking about athletic bodies. You you
talked about what you did with the w W E there.
I remember when you first got involved with the UFC,

(45:38):
there was a lot of like doubt as to how
big it could get. I believe there was a bit
of skepticism. How do you how do you when you're
making a decision that's big money, big risk and danger
going back to that point. But then everyone else is like,
it's a lot of risk. This is like I don't
know if it's going to work out. But then you're like, no,
I know where this is going to go. How do you?

Speaker 1 (45:58):
How have you found that the first thing that gets
I mean, I mean the first thing that I do.
I mean, I'm assuming you do it. Anybody successful do it?

Speaker 2 (46:04):
I read a lot, and I asked a lot.

Speaker 1 (46:07):
Of questions to Once I read an article, if I
understand it, don't understand it, I want I call the
person or I call the person in the article. And
that happened early on how we started the firm. You know,
we were in the representation business, and then I said,
we have all this business, I want to buy something
that we owned. I thought sports was going someplace that
with increased distribution, that was going to be more valuable.

(46:27):
And so it was like, there's not many sports you
can own. I was already in business with the UFC.
We did all the work about where we could take
the economics internationally sponsorship. It was an easy bet and
it worked out well.

Speaker 2 (46:41):
It worked well.

Speaker 1 (46:42):
The world changed on me at the time. For the
like Fox sold the Disney so those two buyers out.
Donald Trump wouldn't let AT and T buy Time Warner,
so those two buyers are out, and the rest of
it they didn't. Nobody else wanted it at the time
because they had already had too much. So so it
was nerve wracking for a while. But then the world changed.

Speaker 2 (47:03):
Yeah, it's fascinating to me because I think that everyone
in their micro universe or any universe is always having
to make tough decisions that a lot of people around
them don't understand. Whether someone listening to this right now
is trying to start a new health regime, whether someone's
not a.

Speaker 1 (47:19):
Pill, and anything we do as we now know, there's
not like because I don't know about you. People come in,
so what's the one thing?

Speaker 2 (47:27):
One thing? There is no one. I do seventeen things
like and it's grown from ten. Yep, there's like being
asked the one thing. It doesn't work? Yeah, absolutely absolutely,
And that's why that's why the questions I'm asking you.
I'm fascinated by the thought process. Well, because you're just
in our lives.

Speaker 1 (47:45):
We're just gathering information, gathering thought process, gathering, gathering perspectives,
and then we go hunting for things that we want
to do and where we think the world's going. And
then once you get to that point like okay, you
talk to a lot of people, you have to for me,
talk to investors, et cetera, and then you're then you're launched,

(48:07):
and then there's I think I might get this story wrong.
Disney when they bought Cap Cities, which had ESPN, they
valued ESPN did zero at the time, and when it
came out, it was the most valuable asset. Again success, right,
who knows? You know, you can do all the work
you can do and then all of a sudden.

Speaker 2 (48:27):
Get into the pool. The water is warm, dude, you
gotta start swimming. Yeah, And that's what I think. I
think there is so much pressure around making the right
decision as opposed to making your decision right right, like
as in you. I think a lot of people spend
a lot of time. Is this the right decision? Is
this the right thing to investor? I'm like, well, make
the decision.

Speaker 1 (48:45):
And then we started how many people can handle change
and fear the I mean you just have to be
comfortable and the uncomfortable and.

Speaker 2 (48:54):
Yeah, yeah, absolutely, what have you see? And you've worked
with talent? I know you still do in in some
in the ways, still work with a lot of time.
I've alread you said what most of but you're working
with the business as well as much as you Yeah, exactly,
So when you're working with talent, what have you seen
has been the Because I think it was interesting. I

(49:15):
was saying when I was young, everyon wanted to be
an investment banker. Now we know in America most peop
want to be influencers, creators, something to YouTube. What what
have you seen have been the best choices that talent
have made long term for their successful careers or where
are some of the mistakes people.

Speaker 1 (49:31):
I think most talent now realizes they're the ass and
it's kind of moving towards them and and a lot
of them are starting to try and figure out, like, Okay,
what does that mean?

Speaker 2 (49:43):
Can I own other businesses? Can I get equity?

Speaker 1 (49:47):
It be Ryan re Duyne, Johnson, Mark Wallbert, these people, right,
And I think that's been at that level. We're going
to go through a whole iteration right now with AI
that is gonna I think, I don't know what it's
going to do, but it's going to transfer one more time.

Speaker 2 (50:04):
Our business.

Speaker 1 (50:05):
I think in a good way in that I think
people are gonna have more free time than ever. They're
gonna want movies, they're gonna want to entertainment, They're gonna
need more. I think that we're gonna go down to
a permanent four day work week. Governments are going to
need it for full employment, and that means the weekend
is starting on Thursday night, and that means that's three
days where people need personal interaction, and so the value proposition,

(50:28):
especially as distribution changes, you're gonna go to six Wi Fi.

Speaker 2 (50:32):
You're now seeing more distribution, rumble.

Speaker 1 (50:34):
Picking up shows, Roque. I mean, it's just expanding and expanding.
Our job is to create a place where our talent
can create, really for the first time even more exponentially,
become their own brands and own businesses and do things
that they not just the movie, not just to tell
other things and will be successful for them and they'll

(50:56):
be successful as long as we can create this kind
of part perfect architecture. And we're not perfect at it yet,
but we're getting better at it. And those are the
clients that we want to be in business across podcast,
all the different things, and that's the hardest thing that
we're trying to build now in this transition.

Speaker 2 (51:14):
But that's where I think the world is going interesting.
Four day work weeks. I think that's that I think.
I think, even if it's unofficial, I don't know governments,
I think because of AI Oh, and I'm saying probably
in two three, four years for full employment and they're
going to need it for social non unrest. You're going
to have and you know you have COVID and that's
almost a four day work Greek now because people don't

(51:36):
go into the office on Fridays.

Speaker 1 (51:39):
That means Thursday night, what are you doing? Yeah, well,
I'm in the entertainment. That's the that's the objective, and
so that's what we've.

Speaker 2 (51:48):
Been building like events Madrid Open Barrett Jackson Art Show,
et cetera. And that's where I think the world's got
sporting events, et cetera. So I think entertainments can be
more valuable than it's ever become. I don't think it's
as we'll be as disrupted by AI. There'll be some
disruption in it. Yeah, it's it's incredible to think about

(52:10):
that because, yeah, I think people are only looking for
more alternatives and options, especially for that human connection point
we were talking about, how have you found it as
a leader to have that where you've gone from everyone
being in an office in an agency to then people
working from home? Like, how have you navigated that to
continue that? Like listen, we have you know, we've we
had done this a long time ago. We just restarted.

Speaker 1 (52:31):
We did we did a book club, not the way
we used to do with with Rick Rubin on his
new book We do. We've had a lecture on anti Semitism.
We're trying to get people in groups talking about big
issues to kind of keep the company together from you know,
we're in I don't know, thirty seven countries, so that

(52:52):
people get to there's a community and they were going
to start a big retreat again, which we hadn't done in.

Speaker 2 (52:57):
A lot of years because of COVID. So that's the
way we foresee doing that. Yeah, yeah, absolutely, Yeah, and
I think that that's that just keeps hopefully, Yeah, and
we just have to keep on working on how we
keep that connection ongoing in the company. Yeah, you know,
because you do want the architecture, right, you do want
the licensing group talking to the motion picture group, talking

(53:19):
to the online on location group to create an experience,
and you want all those pieces and the outside world
and the clients is asking for it too, So that's
where we have to Yeah. I worked with so many
organizations before and during Manu the pandemic, and then even after,
and the transitions I've seen are incredible because whether a
company was growing rapidly so I was working with Zoom,

(53:42):
they were having the best success as a company financially,
but it was like they had to scale like what
was a small organization really quickly, and so like the
burnout that comes with that is really really hard. And
then you had other organizations obviously like travel entertainment, live
entertainment down struggling with that and hurdling morale. And so
it's really interesting to see how they both bounce back

(54:03):
because it was hard either way, and it's really fat.
You always think they're successful. They don't. It's hot. Success
was hard for them though. Yeah, of course it is.
Of course it is. It's it's so complicated and.

Speaker 1 (54:13):
It's really complicated. Success is hard and failure is hard
running a business. I don't any one of them.

Speaker 2 (54:19):
Yeah, brutal. Yeah, what have been some of you? What
would you say the last few years has been one
of like your biggest misses or your biggest failures that
you look back and go that taught me a lot.

Speaker 1 (54:31):
Well, I'll say the following because it was a success.
And it was only success because I thought we had
like shut everything down, and Dana White at the OC
said to me, uh uh, we're not shutting down. I
got scared, and he like slamming across the face, and
we're going. And then he said, give me an island.
And you know, I was like, you know, my brother's
a doctor's telling me where the world's come. I'm like

(54:54):
and he was like, we're and he was just driving
that train. And so we got them an island and
he did everything else and you know, kind of just
remind me like, yeah, it's it's it's nerve wracking, but
don't be scared.

Speaker 2 (55:10):
Yeah, and he was like amazing, Yeah.

Speaker 1 (55:13):
And I was like on the other side of that
fence and I said, you know, and that's why I
have great part He's an incredible partner. But I I
for the first time, got really scared, and he just said, no,
we just have to go, and we're going to take
all the heat for it. And it was a lot
of heat against him, and but we did it. If
we didn't have that, the whole company would have been
tanked because we needed the ESPN deal to continue to go.

(55:35):
We needed to put on fights, and his his courage,
like dragging me along was incredible.

Speaker 2 (55:41):
The industry today, I feel like cancel culture heat coach
like it's got hotder, basically because there's more people too canceled.
There's more things that people are sensitive or care about
or believe in, and values like how do how do
you as a talent agent think about artists going through that?
Because I'm sure you've seen over the years, just so,
I coached a lot of people in the music business,

(56:01):
actors like sports people. I coach so many people in
the industry jump in the water because most people want
to respond.

Speaker 1 (56:09):
The news cycle is so fast unless you've committed murder
and something whatever, let it go. The thought process is
I got to jump and respond. Then it's just the
story just continues the news cycle. I used to say,
it's like one day, it's less.

Speaker 2 (56:28):
Than a half a day now. And if you just
get out of this emotional mindset that you have to
respond and they have to know and really nobody's going
to like it's over, don't respond. And that's kind of
I think the hardest thing for any artist. How have you?
How have you worked with because I'm guessing you you
almost buy job that have to become a coach sometimes

(56:51):
to the people, this is my this is my this
is my line.

Speaker 1 (56:53):
Note like why are you responding? Don't like they want
you to respond because then they keep on getting the click.
I think, God, I'm not on a social.

Speaker 2 (57:00):
Media Yeah, I won't do it. I won't. I mean,
I get it. You know. Sometimes my kids send it
to me. My wife sends it to me. I don't
look at it. What's something that you're trying to immerse
into your children? Leg? I mean you were just your
son was just calling you, just talking. You're like, what's
something that you feel you really want them to know

(57:21):
and learn at the stages they are in their life.
I just I think they get it.

Speaker 1 (57:26):
It was so funny. My my youngest son is now training.
He goes submchion and he's working up at Apple right
now at Apple Maps, and he's decided comes out of
as he's going into a junior. He's he's training for
a triathlon a junior. What I loved about him is
he did the work and what I mean by did
the work, and it was like shocking hearing. I was
just such a proud father. He talked about how you

(57:49):
run better and how the people and ken you run
better because they're on their toes and he'd done out
of all this research about and he started doing it.
First three weeks was brutal on his legs, but he's
gotten faster on the bike. I have to do it
in a box, Dad, here's what And I ride and
do a POxy training and all this stuff.

Speaker 2 (58:06):
And I said, you're right, it does.

Speaker 1 (58:09):
And he has not stopped training. No, he's twenty one
years old. You know, I remember how I was at
twenty one years old. I wouldn't have been doing that.
But his work about how to get better. He swam
double the length this time. He's got a month left.
And just the amount of work he's put into it,
the thought process behind it, the research he did. I'm like,

(58:32):
I mean, you couldn't be prouder, and all of them.
I just try and teach him one thing. You got
to work hard and you got to show up the
results you're not going to control. If you do those things,
then there's many other things that we all can on
the list, but those are kind of it. You work
really hard, you show up outcomes you can't control.

Speaker 2 (58:55):
That's what you want. Good advice. I love that. It's
all right. It's been such a joy talking to you day.
You you've been You've been such a like. It's been
such a treat, just like I feel like we've been
playing tennis or pickleball. Uh, that's my wife. Yeah, yeah,
I was gonna say I.

Speaker 1 (59:11):
Need a pair of those. I will just send one
of them. You'll send me the shoe size and everything.
One of those two you have to wear it on
the podcast, so she gets a little gets a little
bit of kind of love from you.

Speaker 2 (59:21):
Those are awesome. Yeah, and multi balance too, so that's great.
There are multiple colors. Okay, I'm gonna essentially have these
in in shoes too. You Yeah, I want it, I
want it all. They look great, they look great. It
looks it looks great on you too. Thank you for
doing this. I will. But we end every show with
the final five. These have to be answered in one
word or one sentence maximum, So it's super I better

(59:43):
sit up for this. Yes, all, these are your final five.
The first question is what is the best advice you've
ever heard or received? No when you're on the field.
The second question is what is the worst advice you've
ever heard or received? I don't know if it was advice,
but why would you do that? Interesting question? What's something
that you're trying to unlearn being angry? That sounds hard?

(01:00:05):
It's hard? How hard is it? Let's let's talk about
that for a second. I'll tell you what it is.

Speaker 1 (01:00:10):
It's you know, I know when it pops up like
all of a sudden, when somebody used to call me
stupid in school, it was game on and that thesis
where somebody treats me.

Speaker 2 (01:00:21):
As if I'm not smart or they trying to pull
something on me, I just I just go to a
very dark, sick place.

Speaker 1 (01:00:32):
And I've worked very hard now not to go there,
to handle it differently, not that I'm not going to
be like, what do you think I'm stupid? Like by
doing that, you're you're acting as if I don't know
what's going on here and so, and they're pulling one
over me. And for whatever reason, the minute I feel

(01:00:55):
like somebody's trying.

Speaker 2 (01:00:56):
To take advantage of you. Yeah, I get that. And
so that is a lot of work. That is a
constant work.

Speaker 1 (01:01:03):
And when I feel it coming on, Okay, that's your shadow,
whatever the phrase is, that your you know, that's the
work I have to do. And I don't always do it,
especially those childhood ones and so, but when somebody in
business does that to me recently, I kind of like
I went to the bad place.

Speaker 2 (01:01:20):
I couldn't control it, and that that that's what I'm
trying to work on. Yeah, what's been helping you work
on that? I just kind of like recognizing it. Once
I recognize it, yeah, I can breathe through it and
I can get to the other side of it. But
in the moment sometimes, Yeah, thanks for sharing that. I
feel like I feel like for me as well. I
feel like your partners and your family often see the

(01:01:42):
rest of you. Oh god. I always look at that
and was like, how what does my wife see? And
problem is you do things that are so not smart? Yeah,
and it's you know, it's it's just not good. Yeah,
but then you regret it afterwards. I'm not sure I
regret it, but it's just like, really, you had to
do that.

Speaker 1 (01:01:58):
You're sixty two, you had to do that. Yeah, yeah,
say that you had to like make calls and try
and kill you.

Speaker 2 (01:02:03):
No, I'm not doing that. Yeah, all right, two more questions.
The fourth question is what's something that you used to
value that you don't no longer value. Well, I thought
it was about stack.

Speaker 1 (01:02:14):
Now maybe somebody's gonna say he's got the stack now, yeah,
but I never had I didn't have the stack at
the beginning, and I didn't.

Speaker 2 (01:02:21):
I mean, I don't. That was never the end game.
What is the end game now?

Speaker 1 (01:02:26):
I am really happily married. I love my kids, They're
in great shape. I'm comfortable in who I am. I'm
I'm happy that I have to constantly work at it now,
and I'm actually in a good place to work it.

Speaker 2 (01:02:42):
I understand the work I have to do, which makes
it even better. All right. Fifth and final question. We
asked this to every guest longer than one sentence. I
know because because you keep giving good answers, you keep
giving good answers. I can't help it. You gave a
really interesting answer. I was like, if I don't dive
into this, my just gonna get mad at me. They're
gonna be like, Jay, why did you you know? I

(01:03:03):
listened to my This is what that voice they tell me,
the Jay he just told you like something amazing. Why
didn't uh? Fifth and final question. If you could create
one law that everyone in the world had to follow,
what would it be? Could be anything about any any
type of law.

Speaker 1 (01:03:18):
Don't be hipocritical. If your whole thing is stay out
of my life, Okay, stay out of my life. One
guns stay out of my life on COVID. Just stay consistent.
And that's the hardest thing because there's the shade of gray, right.
I just want consistency without like the issue of money.
The affirmative action issue is you know, oh it's sports

(01:03:39):
and legacy people or family, you know, kind of heritage
that got into the school. Well that's about money. Like
oh yeah, the sports make them money and the people
that went there and their kids that they.

Speaker 2 (01:03:49):
Give a lot of money. Like okay, we all get it.

Speaker 1 (01:03:51):
Like, just stay consistent with when we decide to pass
a law like that, it is then across the board
and the money doesn't get into and all tho stuff.

Speaker 2 (01:04:00):
That's the thing. I just look at these things. I
just look at these things.

Speaker 1 (01:04:03):
I'm like the hypocrisy of oh and I'm I'm a hypocryphal,
all of us.

Speaker 2 (01:04:09):
I am a h apocryphal. I understand it.

Speaker 1 (01:04:12):
I wish that we could figure out a law of
that consistency whatever we decide, so that it's like, okay,
if if if really what you're saying here, and we
take it out across all these other issues, here's what
it would mean, and so that everybody gets I don't
know what that law would be no.

Speaker 2 (01:04:27):
The essence of the answer is great. I love the
idea of being consistent and removing hypocrisy and the challenges.
We need money, yeah, and we all have it like
we all like we'll fight to death for this thing.
And then but actually, please.

Speaker 1 (01:04:40):
Don't say all my apocryphal things that I have done there, right,
so we all have thank you, all right, thank you
so much.

Speaker 2 (01:04:48):
I love thank you. I'm glad and I love so
I'm gonna send you these. I better get a care said,
We're gonna send you Okay, thank you. You love this episode.
You'll love my interview with doctor Gable Matte on understanding
your trauma and how to heal emotional wounds to start
moving on from the past. Everything in nature grows only
where it's vulnerable. So a tree doesn't grow where it's

(01:05:10):
hard and thick, does it. It goes where it's soft
and green and vulnerable.

All Episodes

Episode Transcript

Host

Jay Shetty

Popular Podcasts

40s and Free Agents: NFL Draft Season

Dateline NBC

The Bobby Bones Show

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Ari Emanuel ON: How to Silence the Doubt in Your Mind & Strategies for Transforming your Career