June 21, 2023 • 12 mins
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Episode Transcript
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Speaker 1 (00:04):
Hey, yeah, it's Josh and Chuck and Jerry here too,
And this is short stuff.
Speaker 2 (00:10):
That's right, another one of our pop culture icons episodes.
Speaker 1 (00:16):
That wasn't quite big enough to do an entire episode on.
Speaker 2 (00:20):
In the old days, we might have stretched it.
Speaker 1 (00:22):
We definitely would have. No, That's why we came up
with short stuff, because we're like, hey, there's a lot
of stuff out there that just isn't quite big enough.
So hence short stuff, and hence our episode on the
chia pet.
Speaker 2 (00:34):
That's right. And thank you Patty Rasmussen of HowStuffWorks dot com.
Speaker 1 (00:38):
Plus our friends at me too.
Speaker 2 (00:40):
Of course, I always love the mental floss folks. The
chia pet. Everyone knows what a chia pet is, right
if you don't look it up, because it is an
adorable little planter, terra cotta planter that is shaped like
a little figurine like a maybe a Mister t or
a Homer Simpson or maybe just a dog or a
(01:01):
kitty cat. And if you buy this thing, and if
you and we'll talk about how to do it later,
and if you spread the spread your seed, spread your
seed on it, it will grow chia sprouts that end
up looking like hair on the thing on the figurine.
Speaker 1 (01:20):
Well put, I think that's actually verbatim the description on
the box.
Speaker 2 (01:25):
Yeah, so, mister T. The mohawk would be green chia.
Speaker 1 (01:28):
The cleverest one i've seen, Chuck is a zombie hand
like stretching out of the ground, and the chia seeds
grow around the arm like it's coming out of grass,
like in a cemetery. I love it.
Speaker 2 (01:40):
I like the I was looking at their more recent offerings,
and as you will see, they have they got in
like a mentioned Homer Simpson or mister T. They got
into licensing. And we'll tell that story here in a second.
But I like the Grogo Star Wars chia pet. It's
really really cute, like all things grow gou is.
Speaker 1 (01:59):
That baby Yoda?
Speaker 2 (02:00):
Uh huh?
Speaker 1 (02:00):
Okay, did not know that was the name of that thing.
Speaker 2 (02:03):
Yeah, the name came later. We found out the name later.
Speaker 1 (02:06):
I saw Guardians of the Galaxy three in the theater yesterday.
That is really good.
Speaker 2 (02:11):
I loved that movie. I loved the three. It's my
favorite of the Marble stuff. But that movie was so
upsetting for the animal stuff. Yes, almost tough to sit through.
Speaker 1 (02:25):
Oh, it was super tough to sit through. But but
there's a whole generation of PG thirteen going moviegoers that
are like that age that now have a really bad
view of animal testing and animal experimentation, and true think
it could be worth it because it was really tough.
But that was a huge message in that movie, like
(02:46):
that's not good stuff.
Speaker 2 (02:48):
Yeah, agreed, Yeah, very hard though. I told Emily is
like just and she loves Guardians. I was like, you're
not gonna want to.
Speaker 1 (02:54):
See the third No, definitely not.
Speaker 2 (02:56):
Don't even bother. All right, Well back to the That
Was movie with Josh Clark. The chia planters are terra cotta.
Like I said, they used to make them in Wojaca, Mexico. Yeah,
who knew, Well, Joe Pettot did, because Joe in the
nineteen seventies was the founder of Joseph Enterprises. He went
(03:16):
to a trade show in Chicago. These little chia pets,
I don't know what they were called at the time,
were selling like hotcakes, and he said, I want to
buy a bunch of those and brand them and sell
them as chia pets. Yeah.
Speaker 1 (03:29):
Apparently he went to department stores and drug stores at
that trade show and said, hey, you got anything that
sells out reliably every year, and a couple of them
pointed to those. Yeah, I don't know what they were
called before either, but what would come to be known
as chia pets. And they figured out that these things
sell themselves with very little advertising. And if you stop,
I did not realize this. I thought I saw them
(03:51):
throughout the year, But if you stop and think about
when you see chia pet ads, it's almost strictly around
the holidays. And that's for a reason. They sell over
of their inventory that they sell every year around the holidays.
And they figured out that they just need to advertise
a little bit around Christmas and Hanukkah and Kwanza and
tet and there you go. That's all. That's all they
(04:14):
need to do.
Speaker 2 (04:14):
That's all they need to do. So the first of
these chia pets were the first actual animals, were the
chia bull and the chia ram. But the very first one,
period I think, was a dude, right, like a chia guy.
Speaker 1 (04:27):
Yeah. Our friends at Mental Floss kind of nailed it.
They said, he looks like a cross between Homer Simpson
and Woody from Toy Story, And he looks exactly like that. Yeah,
it's like a goofy looking guy with a big nose.
But apparently that was the first chia pet.
Speaker 2 (04:41):
Yeah at chia dude. They got into licensing in the
early eighties with Looney Tunes characters Taz, Elmer Fudd and Tweety.
Speaker 1 (04:51):
Oh wait, Chuck before we move on, I love this
house stuff works article put in parentheses, Taz parentheses, Tasmanian Devil.
I thought that was adorable.
Speaker 2 (05:01):
That was pretty funny, and then you know, licensing became
a big deal. They I think they license like three
or four things a year generally, and then they always
have their stable of little animals.
Speaker 1 (05:14):
Yeah. They also are known for predicting presidential elections. Actually,
like they'll release the like chia versions of the presidential
candidates each year, and usually the one that sells the
most is the candidate that goes on to win the presidency.
Speaker 2 (05:32):
Yeah, it's interesting. Yeah. I think there's a few little
weird cultural predictors like that.
Speaker 1 (05:39):
Yeah. Like, and they're an octopus that can predict the
World Cup.
Speaker 2 (05:42):
Yeah, and I feel like there was something else for
the Super Bowl.
Speaker 1 (05:45):
There's a hedgehog that can produce some predictable where they
can predict the weather. Yeah, whether it's going to turn
to spring or not. I heard about him.
Speaker 2 (05:54):
The other thing they do to make money, the chia folks,
is they will license it out. They'll like partner up
with pro sports teams, like you might get a chia
La Dodger or something like that. And then I didn't
know this. You could if you were a company. You
can imagine. It's not cheap, but you can get a
chia pet logo of your company made.
Speaker 1 (06:16):
Yes, isn't that neat? I did not realize that. Yeah.
I ran across instructions for growing chia on your Chiahad
Bryce Harper. It was like, all right, this works. It
probably applies to all of them, as we'll see.
Speaker 2 (06:31):
All right, shall we take a break.
Speaker 1 (06:32):
Let's take a break.
Speaker 2 (06:34):
All right, we'll come right back. Talk a little bit
more about these little pets right after this.
Speaker 1 (07:01):
Okay, Chuck. So we're talking about chia pets. It turns out,
and I think we should talk about how you grow them.
Speaker 2 (07:09):
I've never had a chiapet of you. Nope, we should
exchange cheapets.
Speaker 1 (07:14):
When you're my friend, you have one on your on
its way. The delivery window begins in ten minutes.
Speaker 2 (07:20):
Are you serious?
Speaker 1 (07:21):
It's a chia Richard Simmons, he has like a chest head.
I saw it and I was like, Chuck's getting this.
Oh so the exchange is half done.
Speaker 2 (07:30):
All right, Well I got to step up. Richard Simmons
tying in episodes, I love it. Gonna be tough, all right,
I'm gonna hey, man, got me, Okay, your time? Uh
if you grow one of these, and I guess I
could wait either ten minutes or several hours and read
it off the box. But I think what you want
to do is you want to completely soak that planner
(07:52):
for a few hours, right, yes.
Speaker 1 (07:55):
And the reason why you want to do this with
any terra cotta pot that you're growing stuff in is
terra cotta, we'll suck water right out of the dirt
in this case, right out of the water holding cavity
for itself, and it pulls it away from the plants
that need it. Whereas if you soak it, it's like, Okay,
I'm satiated, literally stuffed with water. I don't need any more.
(08:15):
And so any water you put into it is going
to not get sucked into the terra cotta. So this
is an essential step for chia pets in particular.
Speaker 2 (08:23):
That's right. You also want to soak the seeds. It
is chia. Gia is a kind of sage, and I
think you eventually make like a sort of like a
paste and you spread that paste on there. I've seen
them talk about like rubber spatuls and things like that,
But I would just use my fingies if I was
doing and when I do my Richard Simmons, I'm gonna
do my fingies.
Speaker 1 (08:43):
Use my fingers, okay, good, good butt chuck, Do not
lick your fingers afterwards. These are chia seeds, and people
eat cheeseeds. I put gia seeds in my smoothies because
they're full omega three, although I was disappointed to find
there's not a lot of studies that show conclusively that
we get that omega three from the seeds. But anyway,
these particular chia seeds are not grown for human consumption.
(09:04):
They're grown to grow on your chia pet.
Speaker 2 (09:08):
That's right, So use whatever spretterer you want if you
don't feel comfortable using your digits. And once that thing
is covered up to your likeness, you want to put
that chia pet in the sun, and you want to
water it and then just sit back and let the
fun begin.
Speaker 1 (09:24):
Yeah. And I was like, Okay, so if this is
these chia plants grow to be like six feet tall
and flour and everything. Yeah, and I wanted to see, like,
if you just keep your chia going, like, we'll it
get to that point. I saw one site reference that
your chia pet would crumble like eventually. It's like under
the weight of the plant. I think the bigger thing
is the sprouts that grow just aren't viable to grow
(09:48):
into actual plants. So apparently after about six weeks, maybe
four weeks, they all turn brown. You pull off the
old growth, dump out the water, and start over again.
Speaker 2 (09:57):
Oh, you can do they you can reuse the same.
Speaker 1 (10:00):
I saw on their site that you can reuse them indefinitely.
You just need chia.
Speaker 2 (10:04):
Seeds, Okay. And I guess it makes sense that they
won't just eventually you won't have like a chia pet
that looks like like Richard Simmons, won't end up looking
like Greg Almon.
Speaker 1 (10:15):
That'd be pretty cool though. It's a great crossover.
Speaker 2 (10:19):
It's a good crossover because you would you would need
like soil to keep everything stable.
Speaker 1 (10:26):
That's what I'm thinking. I think they just don't have
the nutrients to grow beyond the sprout stage.
Speaker 2 (10:30):
Yeah, that's gotta be it.
Speaker 1 (10:31):
So who knows, Maybe you could add nutrients and grow
them like hydroponically and see what happens. All right, That's
one of the nerdiest things I said this month.
Speaker 2 (10:41):
Regardless, gias have become very very popular over the years
that they are, like I said, sort of an iconic
fun gift that you can get someone, So much so
that the Smithsonian National Museum of American History requested and
I assume received some of this stuff from the Joseph Company.
Speaker 1 (11:01):
Yeah, in particular the advertising tapes, because that's one of
the reasons Chia Pets were so huge. Somebody either at
an advertising meeting or at a bar one night said
chu Chi Chi Chia, and apparently Joe Purdat said that's perfect.
I'm going to turn that into the jingle, and that
(11:21):
was I mean, I would attribute most of the Chia
pets success to that jingle. It was so catchy that
people were just walking around going ch ch Chichiya were
they really? All of my friends were up in Ohio.
I guess that's Sohio though.
Speaker 2 (11:38):
That is Ohio, uh, And that's kind of it. I
mean they're in the like I said, the Smithsonian, and
I think they're in a time capsule in New York
City that's going to be unearthed in three thousand, the
year three thousand.
Speaker 1 (11:50):
In the year three thousand.
Speaker 2 (11:53):
Very nice. What a great bit that was. So you know,
it's it's one of those things. If you're going to
include it in the Smithsonian and of time capsule, then
it has done its job as far as a cultural staple.
Speaker 1 (12:04):
Absolutely, so hats off to you, Chia Pets, we love you.
Speaker 2 (12:09):
That's right, and I will, I promise, I will, I
will do an Instagram series following the growth of my
Richard Simmons.
Speaker 1 (12:17):
Oh, great idea, fantastic at what Chuck the podcaster, Chuck
the podcaster, great handle. So again, hats off to you,
Chia Pets, We love you. Wait, you have to say
short stuff. I'll say it. Then short Stuff is out.
Speaker 2 (12:35):
Stuff you should know is a production of iHeartRadio. For
more podcasts my Heart Radio, visit the iHeartRadio app, Apple Podcasts,
or
Speaker 1 (12:43):
Wherever you listen to your favorite shows.
Hey, yeah, it's Josh and Chuck and Jerry here too,
And this is short stuff.
Speaker 2 (00:10):
That's right, another one of our pop culture icons episodes.
Speaker 1 (00:16):
That wasn't quite big enough to do an entire episode on.
Speaker 2 (00:20):
In the old days, we might have stretched it.
Speaker 1 (00:22):
We definitely would have. No, That's why we came up
with short stuff, because we're like, hey, there's a lot
of stuff out there that just isn't quite big enough.
So hence short stuff, and hence our episode on the
chia pet.
Speaker 2 (00:34):
That's right. And thank you Patty Rasmussen of HowStuffWorks dot com.
Speaker 1 (00:38):
Plus our friends at me too.
Speaker 2 (00:40):
Of course, I always love the mental floss folks. The
chia pet. Everyone knows what a chia pet is, right
if you don't look it up, because it is an
adorable little planter, terra cotta planter that is shaped like
a little figurine like a maybe a Mister t or
a Homer Simpson or maybe just a dog or a
(01:01):
kitty cat. And if you buy this thing, and if
you and we'll talk about how to do it later,
and if you spread the spread your seed, spread your
seed on it, it will grow chia sprouts that end
up looking like hair on the thing on the figurine.
Speaker 1 (01:20):
Well put, I think that's actually verbatim the description on
the box.
Speaker 2 (01:25):
Yeah, so, mister T. The mohawk would be green chia.
Speaker 1 (01:28):
The cleverest one i've seen, Chuck is a zombie hand
like stretching out of the ground, and the chia seeds
grow around the arm like it's coming out of grass,
like in a cemetery. I love it.
Speaker 2 (01:40):
I like the I was looking at their more recent offerings,
and as you will see, they have they got in
like a mentioned Homer Simpson or mister T. They got
into licensing. And we'll tell that story here in a second.
But I like the Grogo Star Wars chia pet. It's
really really cute, like all things grow gou is.
Speaker 1 (01:59):
That baby Yoda?
Speaker 2 (02:00):
Uh huh?
Speaker 1 (02:00):
Okay, did not know that was the name of that thing.
Speaker 2 (02:03):
Yeah, the name came later. We found out the name later.
Speaker 1 (02:06):
I saw Guardians of the Galaxy three in the theater yesterday.
That is really good.
Speaker 2 (02:11):
I loved that movie. I loved the three. It's my
favorite of the Marble stuff. But that movie was so
upsetting for the animal stuff. Yes, almost tough to sit through.
Speaker 1 (02:25):
Oh, it was super tough to sit through. But but
there's a whole generation of PG thirteen going moviegoers that
are like that age that now have a really bad
view of animal testing and animal experimentation, and true think
it could be worth it because it was really tough.
But that was a huge message in that movie, like
(02:46):
that's not good stuff.
Speaker 2 (02:48):
Yeah, agreed, Yeah, very hard though. I told Emily is
like just and she loves Guardians. I was like, you're
not gonna want to.
Speaker 1 (02:54):
See the third No, definitely not.
Speaker 2 (02:56):
Don't even bother. All right, Well back to the That
Was movie with Josh Clark. The chia planters are terra cotta.
Like I said, they used to make them in Wojaca, Mexico. Yeah,
who knew, Well, Joe Pettot did, because Joe in the
nineteen seventies was the founder of Joseph Enterprises. He went
(03:16):
to a trade show in Chicago. These little chia pets,
I don't know what they were called at the time,
were selling like hotcakes, and he said, I want to
buy a bunch of those and brand them and sell
them as chia pets. Yeah.
Speaker 1 (03:29):
Apparently he went to department stores and drug stores at
that trade show and said, hey, you got anything that
sells out reliably every year, and a couple of them
pointed to those. Yeah, I don't know what they were
called before either, but what would come to be known
as chia pets. And they figured out that these things
sell themselves with very little advertising. And if you stop,
I did not realize this. I thought I saw them
(03:51):
throughout the year, But if you stop and think about
when you see chia pet ads, it's almost strictly around
the holidays. And that's for a reason. They sell over
of their inventory that they sell every year around the holidays.
And they figured out that they just need to advertise
a little bit around Christmas and Hanukkah and Kwanza and
tet and there you go. That's all. That's all they
(04:14):
need to do.
Speaker 2 (04:14):
That's all they need to do. So the first of
these chia pets were the first actual animals, were the
chia bull and the chia ram. But the very first one,
period I think, was a dude, right, like a chia guy.
Speaker 1 (04:27):
Yeah. Our friends at Mental Floss kind of nailed it.
They said, he looks like a cross between Homer Simpson
and Woody from Toy Story, And he looks exactly like that. Yeah,
it's like a goofy looking guy with a big nose.
But apparently that was the first chia pet.
Speaker 2 (04:41):
Yeah at chia dude. They got into licensing in the
early eighties with Looney Tunes characters Taz, Elmer Fudd and Tweety.
Speaker 1 (04:51):
Oh wait, Chuck before we move on, I love this
house stuff works article put in parentheses, Taz parentheses, Tasmanian Devil.
I thought that was adorable.
Speaker 2 (05:01):
That was pretty funny, and then you know, licensing became
a big deal. They I think they license like three
or four things a year generally, and then they always
have their stable of little animals.
Speaker 1 (05:14):
Yeah. They also are known for predicting presidential elections. Actually,
like they'll release the like chia versions of the presidential
candidates each year, and usually the one that sells the
most is the candidate that goes on to win the presidency.
Speaker 2 (05:32):
Yeah, it's interesting. Yeah. I think there's a few little
weird cultural predictors like that.
Speaker 1 (05:39):
Yeah. Like, and they're an octopus that can predict the
World Cup.
Speaker 2 (05:42):
Yeah, and I feel like there was something else for
the Super Bowl.
Speaker 1 (05:45):
There's a hedgehog that can produce some predictable where they
can predict the weather. Yeah, whether it's going to turn
to spring or not. I heard about him.
Speaker 2 (05:54):
The other thing they do to make money, the chia folks,
is they will license it out. They'll like partner up
with pro sports teams, like you might get a chia
La Dodger or something like that. And then I didn't
know this. You could if you were a company. You
can imagine. It's not cheap, but you can get a
chia pet logo of your company made.
Speaker 1 (06:16):
Yes, isn't that neat? I did not realize that. Yeah.
I ran across instructions for growing chia on your Chiahad
Bryce Harper. It was like, all right, this works. It
probably applies to all of them, as we'll see.
Speaker 2 (06:31):
All right, shall we take a break.
Speaker 1 (06:32):
Let's take a break.
Speaker 2 (06:34):
All right, we'll come right back. Talk a little bit
more about these little pets right after this.
Speaker 1 (07:01):
Okay, Chuck. So we're talking about chia pets. It turns out,
and I think we should talk about how you grow them.
Speaker 2 (07:09):
I've never had a chiapet of you. Nope, we should
exchange cheapets.
Speaker 1 (07:14):
When you're my friend, you have one on your on
its way. The delivery window begins in ten minutes.
Speaker 2 (07:20):
Are you serious?
Speaker 1 (07:21):
It's a chia Richard Simmons, he has like a chest head.
I saw it and I was like, Chuck's getting this.
Oh so the exchange is half done.
Speaker 2 (07:30):
All right, Well I got to step up. Richard Simmons
tying in episodes, I love it. Gonna be tough, all right,
I'm gonna hey, man, got me, Okay, your time? Uh
if you grow one of these, and I guess I
could wait either ten minutes or several hours and read
it off the box. But I think what you want
to do is you want to completely soak that planner
(07:52):
for a few hours, right, yes.
Speaker 1 (07:55):
And the reason why you want to do this with
any terra cotta pot that you're growing stuff in is
terra cotta, we'll suck water right out of the dirt
in this case, right out of the water holding cavity
for itself, and it pulls it away from the plants
that need it. Whereas if you soak it, it's like, Okay,
I'm satiated, literally stuffed with water. I don't need any more.
(08:15):
And so any water you put into it is going
to not get sucked into the terra cotta. So this
is an essential step for chia pets in particular.
Speaker 2 (08:23):
That's right. You also want to soak the seeds. It
is chia. Gia is a kind of sage, and I
think you eventually make like a sort of like a
paste and you spread that paste on there. I've seen
them talk about like rubber spatuls and things like that,
But I would just use my fingies if I was
doing and when I do my Richard Simmons, I'm gonna
do my fingies.
Speaker 1 (08:43):
Use my fingers, okay, good, good butt chuck, Do not
lick your fingers afterwards. These are chia seeds, and people
eat cheeseeds. I put gia seeds in my smoothies because
they're full omega three, although I was disappointed to find
there's not a lot of studies that show conclusively that
we get that omega three from the seeds. But anyway,
these particular chia seeds are not grown for human consumption.
(09:04):
They're grown to grow on your chia pet.
Speaker 2 (09:08):
That's right, So use whatever spretterer you want if you
don't feel comfortable using your digits. And once that thing
is covered up to your likeness, you want to put
that chia pet in the sun, and you want to
water it and then just sit back and let the
fun begin.
Speaker 1 (09:24):
Yeah. And I was like, Okay, so if this is
these chia plants grow to be like six feet tall
and flour and everything. Yeah, and I wanted to see, like,
if you just keep your chia going, like, we'll it
get to that point. I saw one site reference that
your chia pet would crumble like eventually. It's like under
the weight of the plant. I think the bigger thing
is the sprouts that grow just aren't viable to grow
(09:48):
into actual plants. So apparently after about six weeks, maybe
four weeks, they all turn brown. You pull off the
old growth, dump out the water, and start over again.
Speaker 2 (09:57):
Oh, you can do they you can reuse the same.
Speaker 1 (10:00):
I saw on their site that you can reuse them indefinitely.
You just need chia.
Speaker 2 (10:04):
Seeds, Okay. And I guess it makes sense that they
won't just eventually you won't have like a chia pet
that looks like like Richard Simmons, won't end up looking
like Greg Almon.
Speaker 1 (10:15):
That'd be pretty cool though. It's a great crossover.
Speaker 2 (10:19):
It's a good crossover because you would you would need
like soil to keep everything stable.
Speaker 1 (10:26):
That's what I'm thinking. I think they just don't have
the nutrients to grow beyond the sprout stage.
Speaker 2 (10:30):
Yeah, that's gotta be it.
Speaker 1 (10:31):
So who knows, Maybe you could add nutrients and grow
them like hydroponically and see what happens. All right, That's
one of the nerdiest things I said this month.
Speaker 2 (10:41):
Regardless, gias have become very very popular over the years
that they are, like I said, sort of an iconic
fun gift that you can get someone, So much so
that the Smithsonian National Museum of American History requested and
I assume received some of this stuff from the Joseph Company.
Speaker 1 (11:01):
Yeah, in particular the advertising tapes, because that's one of
the reasons Chia Pets were so huge. Somebody either at
an advertising meeting or at a bar one night said
chu Chi Chi Chia, and apparently Joe Purdat said that's perfect.
I'm going to turn that into the jingle, and that
(11:21):
was I mean, I would attribute most of the Chia
pets success to that jingle. It was so catchy that
people were just walking around going ch ch Chichiya were
they really? All of my friends were up in Ohio.
I guess that's Sohio though.
Speaker 2 (11:38):
That is Ohio, uh, And that's kind of it. I
mean they're in the like I said, the Smithsonian, and
I think they're in a time capsule in New York
City that's going to be unearthed in three thousand, the
year three thousand.
Speaker 1 (11:50):
In the year three thousand.
Speaker 2 (11:53):
Very nice. What a great bit that was. So you know,
it's it's one of those things. If you're going to
include it in the Smithsonian and of time capsule, then
it has done its job as far as a cultural staple.
Speaker 1 (12:04):
Absolutely, so hats off to you, Chia Pets, we love you.
Speaker 2 (12:09):
That's right, and I will, I promise, I will, I
will do an Instagram series following the growth of my
Richard Simmons.
Speaker 1 (12:17):
Oh, great idea, fantastic at what Chuck the podcaster, Chuck
the podcaster, great handle. So again, hats off to you,
Chia Pets, We love you. Wait, you have to say
short stuff. I'll say it. Then short Stuff is out.
Speaker 2 (12:35):
Stuff you should know is a production of iHeartRadio. For
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Stuff You Should Know News
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Chuck Bryant
Josh Clark
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