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and resolves online fraud safe secure Visa. Hey, and welcome
to the podcast. Josh Clark, Chuff Bryant Here Josh and Chuck,
staff writers for How Stuff Works dot Com. What's up, Chuck,
the dynamic duo. That's exactly right, yuch right, that's us, Chuck.
I was reading the other day, as I do once
in a while, I try to keep the brain going. UM,
(00:43):
and I came across a really sad article. It turns out, Um,
July one will forever live as a day of infamy. Well,
I mean your birthday, July July fifteenth. This is my birthday,
July first, two thousand and eight. Um was ay when
two great underground pop culture icons were killed and one
(01:05):
fell swoop. Have you ever heard of a guy named
Ron English? No, I don't know Ron. Now I think
there's a coach out there, college football coach defensive coordinator
named Ron English. This is not the one I'm talking about, Okay.
This guy, um is this dude who is considered the
father of agit pop art. It's like pop art, like
(01:27):
think Warhol, but with like a social or political message
behind it. This guy created like EMC supersized with his
this gangster parody of Ronald McDonald. I think he did.
Did you see the one where he merged Obama's face
with um with Abraham Lincoln's beard and had that kind
of creepy but cool. So that's Ron English Okay. And
(01:50):
he's he's this real Uh, he's underground, he's really um.
He kind of hijacks uh the sides of buildings. He's
putting these billboards, he's works of art up when he's
not supposed to, and he's just kind of creating controversy,
public protests, slash pop art. Yes. Uh, he actually accepted
money from the Ray Band company to create a building
(02:14):
rap of this work of art, and then Ray Band
proceeded to pay a smart mob. A group of people
just show up wearing Ray bands and all stare at
this building rap for like fifteen minutes on that day.
So in the in one fell swoop RayBan basically killed
or at the very least totally co opted ron English
(02:35):
and smart mobs, which is is really sad because you know,
the first, the first smart mob on record had to
be dispersed by the Delta Force at the Battle of Seattle.
So I love marketing people. I love them because you know,
they're They're definitely not the uh the apocalyptic horse people
(02:56):
of the end of an underground trend, ever are there?
And no, and and far be it from them to
turn a really cool underground thing into commercial advertisement that
they keep it going. So yeah, money, root of all
evil and end of all underground culture. But um, that
Battle of Seattle I mentioned, you know what I'm talking about, Yeah,
the the protest at the World Trade Organization summit and
(03:19):
I think ninety nine in Seattle. We should probably tell
people what exactly we're talking about when we mentioned smart mobs. Yeah,
it's not something that most people don't know about these Well,
basically what it is is just a group of people,
uh usually protesters or originally they were protesters who um
are also called flash mobs based on their ability to
(03:41):
um assemble and disperse really quickly. It's really kind of cool.
It's very cool. Um, there's this guy named Alex Stepson,
I think is his name. He edited the User's Guide
to the twenty one Century, and he wrote a smart
mobs that, Um, basically any city in the world can
be shut down by ten thousands warming protesters right block
(04:02):
off streets police from taking action. And the reason that
these mobs are so successful is because they are all
linked using you know, readily available technology, text messages, cell phones,
that kind of thing. So they're getting, um, they're getting
directions from like some central mastermind, puppet master you know,
(04:22):
somebody his black turtleneck in the dark. Yes, yeah, that guy. Um,
and he is aware. He's sending the messages saying like
cops are coming, disperse, reassemble, you know at this park,
and um, so they're always one step ahead of the cops. Yeah,
and imagine this looks really neat. I mean, I don't
think we've ever seen like a big wide shot of
(04:43):
a smart mob, but I think it just goes from
like what looks like a crowd of people and all
of a sudden, instantly they're just they're just been along,
like they're just minding their own business. But they've they've
lost the the one common thread, and that was that protest.
At that moment, they're no longer protesting. They're just people
on the street now and they have nothing in common
and as such can't be beaten, you know, with riot
(05:06):
shields and batons because wind. But that's that's one of
the problems with a quote unquote peaceful protest of the
past is everyone is shows up in this one place.
Cops usually even though about it beforehand. There's gonna be
a rally there, and they're all just parked there in
some like city park or street corner, and you know,
the cops can effectively just surround them and do whatever
(05:27):
they want tear gas, mace, you name it. Yeah, yeah,
they do a lot of that stuff. But with the
smart mobs, isn't because they just break up and all
of a sudden the cops are like, hey, where what where?
Where they go? And then there are two blocks away exactly.
And the way that they're the mastermind Mr Black Turtleneck
is keeping tabs on the the the cops is through
(05:47):
a method called surveillance. Right, it's the it's the opposite
of surveillance it's basically I think it means looking uh,
looking above from below, something to that effect. And it's
basically the public sector keeping an eye on the government
sector or the security sector. UM. It's like UH Rodney
King beating being videotaped, perfect example of surveillance UM. And
(06:11):
another example is UH this group called the European Information
Society Group. Basically they run around They're just a loose
assemblage of people who have camera phones, video phones, and
they they like, if there's a state run hospital in
Britain or something that is UH that has really unacceptably
(06:33):
unsanitary conditions, they'll they'll film this and put it on YouTube.
And it's with this, you know, quick dissemination of of information.
All of a sudden, the British government is acting to
clean this hospital clean. It's act up depending on what
they were just taking a task for. Yeah, it's really
kind of cool. A lot of good can come out
of these and and there. I don't think they've had
a violent flash mob they have. Actually, the guy who
(06:57):
came up with this term, his names Howard Ryan Gold,
and he's this futurist he UM. He's one to definitely
keep an eye on whatever he's talking about is usually
going to come about in the next five fifteen years.
So he coined the term smart mob, and he said
in an interview later on that he deliberately chose the
word mob I think, uh and I quote because of
its dark resonances. And there have been instances where where
(07:21):
flash mobs have broken out, um for the purpose of violence,
like uh, I think the uh what year was that
there was uh the Miss World pageant? Uh? In two
thousand two in Nigeria there was I guess a local
newspaper wrote an article praising the pageant and it was
(07:42):
sent around among the Muslim community and through text messaging,
violence basically broke out. Two people died because of it.
It's kind of a that's a loose association with with
a flashmob. It it can happen, and even if it
hasn't fully happened, you know, uh. The NILA is well sure,
anytime you get a bunch of people together in protests,
(08:03):
they're probably worked up over something, and even if they
have peaceful intentions, cops come around and one thing leads
to in another, and you know, before you know, violence
could be breaking out. You know. Ryan Gold actually he
went around the world and started noticing these, uh, these
smart mobs and flash mobs were already in existence before
he coined the term, and he realized that UM, for
(08:23):
protests or civil disobedience to be able to survive, UM,
it was vital that smart mobs exist, or else it
would just be all surveillance, no sue veillance, and we
would all just be using cell phones just to call
our friends or Mama Mother's Day or that kind of thing.
The way that they were intended to, and out of
(08:43):
this kind of inspiration, this hacker mentality of like, Okay,
I've got this device, let's see if I can make
it do this. Uh. That will keep governments in check
essentially for the next for as long as we have
this technology readily available, and as long as we're can
humor driven capitalistic culture in the West, these this technology
(09:05):
you always will be available. It's great. It's not going anywhere.
It's like in our burros, a snake eating its own tail,
but in a really cool way. Yeah, I agree. Yeah.
So do you know about some of the fun smart mobs. Yeah,
the funds smart moms. Way, give me an example there, Uh, well,
I know in New York. Well, it's it's sort of
using the same technology, but they're not in protest of anything.
(09:27):
It's just groups of people gathering to do kind of
crazy things in front of people. So it's sort of
a performance art, uh, much more than protest. But I
know in New York City a group of people went
to a toy store, um maybe f Ao Shorts. That's
where I would go if I was in New York
and they all they all jumped on the floor and
started trembling at this big giant They were like dinosaur
(09:49):
bowing bowing before it. Yeah it was. And then they
disassemble and they're gone, and New Yorkers are probably left
standing there or the tourists probably New Yorkers aren't even watching.
Yeah yeah, I left the I Heart New York t
shirts just looking around like what was that. So that
was a cool one. And uh, I think in London,
uh they did one where all these people showed up
at a furniture store and started laying around on all
(10:09):
the couches and things, which I don't know, that's that's
a bit lame if you ask me. It was. It
was definitely the one of the lambor ones I've run across.
But it was cool that One of my favorites was
one that took place in Rome where the people were
instructed to go to this bookstore. UM, and all these
people converged on it and we're told to um insist
(10:32):
that the people who worked at the bookstore helped them
find books that didn't exist, and god knows how much
time they wasted doing that, right, and probably didn't sell
a single book. I wouldn't think so, because smart mobs
are notoriously poor. You know Steve Martin, Actually, technically you
could make a case that he started the first smart mobs. Uh.
(10:52):
Do you know about his early stand up? Uh? Actor
comedian Steve Martin. Yeah, that's Steve Martin. Yeah, I know
about his early stand up. I didn't King Todd and
the Air to the Head. Oh this is even earlier
than that. I mean, this is like undiscovered Steve Martin.
Day's basically, Um, he used to He'd be at like
a comedy club or whatever, doing his his bit, and um,
all of a sudden he just stopped and be like,
who who wants fries? I'd love some McDonald's. He get
(11:15):
everybody down to McDonald's, right, Everyone in the club would
follow him down he's doing his bit, you know, the
whole time. Then he gets to the counter and he's
ordering for everybody, you know, ends up with like in
order of like sixty cheeseburgers and like eighty yards of fries,
and he keeps changing it, you know, and asking what
God what they want, and then finally ends up just
buying um an order of small fries and they leaves
(11:37):
everybody back to the club. Yeah. So it sounds like
the people that suffer. It sounds like people that suffer
from this, or the business owners exactly. And I think
that's part of it. It's it's kind of nice to say, like,
you know, we we are the consumers, but we also
are more powerful than than you'd like to let us
believe you are kind of commanding or demanding a little respect, perhaps, yeah,
(11:58):
very much. So, well, I miss that Steve Martin. How
could you not instead of the one who does the
uh father, I'm with you. Well, as it turns out,
Steve Martin is in the same echelon these days as
Ron English and smart Mobs. Now they've all maybe you
could make a case of sold out. So sad to
see all three started out great, but it kind of
(12:20):
makes you, makes you wonder what's next. We'll be keeping
an eye out for it. Right, maybe we should go
start one up right now, I think we should as
well and stick around while Chuck and I are assembling
our own smart mob to find out what article on
how stuff works dot Com reminds him of his childhood?
After this stuff you should know is brought to you
by Visa, we all have things to think about, like say,
(12:43):
what's the best site to buy a new leather jacket
or whether to buy the three or six megapixel camera?
But thankfully we don't need to think about online fraud
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out for fraud with real time fraud monitoring and by
making sure you're not liable for any authorized purchases. How's
that for peace of mind? Safe secure Visa? Okay, so
(13:08):
Chuck tell us what is it? What? What article on
the site reminds you of your childhood? Right? You don't
even know this? I don't. Actually this is a surprise
of me too. It's actually an article that was featured
today written by freelance writer Ed Grabbynowski who's been with
us for a while. Is that how you say Ed's
last name. I threw it out there, that's how it spelled.
It sounds sounds right, Yeah, I call him the grabster um.
(13:29):
How jet packs work? Yeah, and I saw that. Yeah,
that takes me right back to my childhood and the
G I Joe jet pack that I had. Do you
have a jet pack of your own? Well, it was.
It was for the doll the old I'm a little
older than you, but the old G I Joe's were tall,
twelve man. I came in right after those. I'm I'm
a big fan of the shorter what four and a
half inches? Yeah, I don't even those don't exist to me. Yeah,
(13:51):
So I had the little jet pack. I had the
submarine and you can attached the jet pack on the string,
and you know it's fun for a five year old.
That's great. Well, so Chuck revealed what article reminds me
of the childhood, and that he was apparently born in
nineteen sixty two. You can learn all about jet packs
and all sorts of other wacky, childhood adventurous stuff on
how stuff works dot com. For more on this and
(14:14):
thousands of other topics, visit how stuff works dot com.
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