Stephen A's Take: Prime Time's Box Office appeal led to mega contract!

Stephen A. Smith is a New York Times Bestselling Author, Executive Producer, host of ESPN's First Take, and co-host of NBA Countdown.

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Episode Transcript

Speaker 1 (00:03):
Now the college football and my man one and only
Prime Time Deon Sanders. After two years when Colorado head
football coach Deon Sanders has landed five years of significant
financial security. Via Brian Howell of the Boulder Daily Camera,
the school has announced a new five year, fifty four
million dollar deal for Prime Time or Coach Prime. The

(00:27):
ten point eight million per year agreement makes Coach Prime
one of the highest paid college coaches in all of football. Okay,
he makes about ten million in twenty twenty five, ten
and twenty twenty six, eleven and twenty twenty seven and
twenty twenty eight, and twelve million in twenty twenty nine.
S Deon Sander's had eighteen point three million left on
his original five year, twenty nine point five million dollar contract.

(00:49):
The deal also features a big buyout numbers ship Prime
want to leave for another job. Major props to him,
well deserved. Last season was a good season for him,
much much better than the first go round the first
year when he finished like four and eight. But let's
take into account the magnitude of who Deon Sanders is

(01:09):
and what we're talking about here. The attention he has
brought to this program is what really warrants the dollars. See,
there's a difference between being a star and being box
office when you're talking about stars. Stars are people who
show up and do their job at a very high level.
They produce, but it doesn't always translate in the box

(01:33):
office appeal generating revenue for a you know, for a
multitude of platforms that you may have available to you.
Deon Sanders is that dude for the University of Colorado.
When't a damn soul in America outside of Boulder thinking
about Colorado before Deon Sanders arrived. Matter of fact, they
were one and eleven before he arrived. They improved by
three games its first year, by four on top of

(01:55):
that the next year. The man the special. The man
has done a great job and his ability to recruit.
I don't think anybody denies it's gonna be a challenge,
no doubt about that. Being in bold of Colorado and
my estimation, I've always been on the record I would
love to see him in the SEC if he's gonna
be in college football. I've always felt that way. But
there is no denying the magnetism that he has. He's

(02:17):
a box office dude when he walks in. He owns
the room. He is that dude. He's the one and
only Prime Time. Got a lot of love for him.
He deserves this contract. I'm happy for him. And all
that noise about his son and bash and arrogant and
all of this other stuff. Dion said he knows who what.
Quarterback coach said that the bout him and it was

(02:38):
dealt with. In the end, you're gonna have people hating
on Dion and they're not gonna want to deal with him,
and maybe the thought of having to deal with him
is what it's turning them off about. Shador. But if
you want to win, here's a piece of advice from
Stephen A, get the hell over it. Prime is a winner.

(03:00):
I think he touches. I think it's upward mobility waiting
to happen. That's just me