Pivotal With Kevin Simcock

You built the dream—but now it feels like a trap. If your successful business no longer fits who you've become, it’s not a sign of failure; it’s an invitation to evolve.

In Episode 2, we explore the critical moment many purpose-driven founders experience when they realize they've outgrown their original business vision. We'll dive deep into:

·       Recognizing the signs that you’ve outgrown your business.

·       Under...

You’ve hit your goals. The revenue is strong. The team is growing.
But deep down… you feel disconnected, restless—even empty. Why?

In this episode of The Clarity Series, I unpack one of the hardest truths founders face at the height of success: growth doesn’t guarantee fulfillment. If you’ve scaled your business but lost sight of your purpose—or the spark that once drove you—this episode is for you.

We’ll expl...

What if your creativity isn’t lost—it’s just been waiting for permission to speak?

In this deeply human conversation, I sit down with Pia Leichter—award-winning creative professional turned “creative midwife”—who helps people birth the ideas, projects, and businesses they’ve been too afraid to begin.

Together, we unpack the truth about creativity: how it gets buried under expectations, how to redefine it beyond art and aesthetics, an...

In this episode Kevin shares his experience and knowledge on the one key element most business founders struggle with to maintain their growth - staffing. There is an art to finding the right people and knowing exactly who and how many people you need to sustain your growth trajectory.
Kevin shares the key steps you need to take to build the best team possible.

Check out more episodes of Nifty Thinking: https://podcas...

It's 2025, is your sales strategy cutting the mustard?

In this episode, I'll show you four key elements you need to leverage to help you drive sales this year. Did you know that 70% of consumers say that they would switch brands if they had just 2 negative customer experiences? Find out how this and other key factors in your sales funnel can help drive greater brand loyalty and customer satisfaction

Sig...

Want to turn your business challenges into more money, more clients and more time, without increasing your marketing budget? 

In this episode, I'll show you proven strategies to set growth goals for your business, how to avoid common pitfalls most companies experience how to improve your marketing and sales and the critical AI tools you need to have in your business to grow in 2025. Over 42% of all global businesses are using A...

In this episode Kevin talks about the top AI and marketing campaigns that are disrupting business and the marketing industry. We discuss the behind the scenes effort of the latest Coca Cola AI holiday commercial and other top stories impacting how brands are reinventing content creation and brand building using unconventional AI approaches.

Kevin gives his perspective on what will impact the marketing industry in the comin...

In this episode Kevin talks about the current state of AI in small and medium-sized business and what the current major advancements are in AI as well as what to expect and prepare for in 2025.

We go in-depth on the impact AI is having on business operations, workflows and content creation. We get into the nitty gritty details of what AI tools you need to be using now and what new tools will be impacting your business in ...

In this episode Kevin tackles the debate about AI and it's creative abilities and how AI is impacting creative professions. Is it going to take creative jobs away? Should creative professionals be worried? Who better to ask than Kevin's AI assistant Nora. You won't believe what she says about creativity and her ability to do creative jobs.

If you liked this talk find more talks from Kevin here: www.youtube.c...

In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors.
If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the latest technology, the key to standing out is to find your authenticity and focus ...

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. With a playbook refined in the creative cauldrons of the world's top agencies, he's mastered the art of spinning brand yarns that stir the soul. Because when your brand's truth sings, the world stops to listen—and that's when real...

In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success.

In this talk Kevin shares strategies on how to leverage AI in your professional career and your business to ensure you are riding the wave of change with AI. Kevin walks you through what AI programs to leverage for creative business owners ...

There is a secret unlock for growing your business and generating more sales. In fact, it's not really a secret but only those who really understand brand strategy are aware of it. I'm sharing this proven strategy with you to drive greater growth and scale your business. It all lies in the deep understanding of your ideal customer. The top brands in the world have in-depth knowledge and insights to what their ideal custom...

In this episode Kevin shares his insights on how to build your internal creative team to handle your creative marketing needs. He explains the winning structure to build, with step-by-step guidance on who to hire, qualities to look for and how to create culture. 
If you're looking to transition from using agencies or creative freelancers and you want the more reliable structure of an internal creative team, this episode is...

Who is the person behind this podcast and why is doing what he's doing? Why should anyone listen to him? What can he possibly have to offer creative business owners?

This episode tells the story of where Kevin got his start in the advertising industry, the struggles he faced along the way and how he ended up becoming an executive creative leader for some of the biggest ad agencies in the world.

 

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Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winning one.
If you're looking to grow your business and get access to larger clients with larger budgets, you won't want to miss this episode.

Check out the video version o...

Welcome to the Nifty Thinking Podcast! 
In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to creating detailed consumer profiles with ChatGPT, you’ll learn how to leverage ...

In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative professionals even more valuable than before?
Listen to find out how you can implement these strategies to your creative process and refine your creative process.

For more informat...

Welcome to Nifty Thinking. In this episode Kevin talks about the much heated topic of returning to the office and the impact of remote work on both business and employees. We get into the stats and insights on both sides of the equation and Kevin serves up his view on it all is going to change.

Sit back and enjoy as we spill the tea on this hot topic.

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