Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
Most group sales reps are losing deals before they ever hit send.
In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one email template going to every organization on your list is quietly capping your response rate — and how reframing every pitch around the buyer's goal (fellowship, recognition, memories) instead of your ticket inventory tripled one rep's response rate in a m...
In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it around leverage — how external support frees internal capacity so your best people can focus on the relationships, sponsorships, and revenue activities that actually move t...
Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leade...
You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper hole, and the strategic paths forward depending on how far off target you really are. Jeremy shares a daily pacing tracker template and explains why protecting future va...
In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should focus on clarity, repeatability, and organization-wide adoption so every fan interaction feels easier, smoother, and more intentional.
Key Topic...
Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-negotiables framework: simple "always do" and "never do" rules that eliminate guesswork and scale great service across your entire operation.
KEY TOPICS COVERED
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Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to a 22% increase in sales and a 111% jump in conversions through FEVO. If you want more fans to actually complete their purchase, this is a must-listen.
Key Topics ...
What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even when they’re doing good marketing—and how better integration between ticketing, email, paid media, and analytics can unlock smarter decisions and stronger revenue results. Together, they unpack ...
Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ads—they’re building connected marketing systems that drive more ticket sales, better decisions, and stronger fan engagement.
Key Topic...
Should Sports Teams Eliminate the Ticket Office?
What if your team stopped selling tickets at the window… completely?
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the most polarizing ideas in sports ticketing today: going fully digital and eliminating the ticket office altogether. This isn’t a hot take—it’s a strategic conversation about how fans a...
Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If you want your promotions to actually sell tickets (and grow year over year), this is the blueprint.
Key Topics Covered
- Why “What theme n...
Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don’t come back, and how small breakdowns quietly kill retention. If you want to stop rebuilding your book of business every year and start compounding revenue, this is a must-listen.
Key Top...
Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked investments. In this episode, Jeremy breaks down how trade really works, where it provides value, and why it often fails to drive results. If you’re relying on trade without accountability, this will change how you think about it.
Key Topics Covered
- Why trade isn...
Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.
In this episode, Jeremy breaks down what he observed during a Sacramento Kings game and shares five practical principles he calls Game Entertainment 101. These fundamentals show how smart teams engage thousands of fans at once, create better crowd energy, support sponsors, and even drive revenue ...
Group ticket buyers aren’t casual fans — they’re planners.
Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sales page makes them think too hard, they leave.
In this episode, Jeremy Neisser explains how cognitive load quietly kills group sales and shares a simple framework that helps teams make their group pa...
Should your team be selling merchandise on Amazon?
In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer data ownership and cannibalization risk. If you're responsible for revenue, merchandise, or digital marketing, this is your practical roadmap before you jump in.
Key Topics Covered
- Why Amazon is more search en...
One team grew social reach from 7 million to 12+ million impressions.
Engagement exploded. Video views were up.
ROAS? 7–8x.
And yet… single-game ticket sales stayed flat.
In this episode, Jeremy breaks down why awareness alone doesn’t create growth, the difference between monetizing demand vs. multiplying it, and how to structure your funnel so reach actually turns into repeat buyers.
Key Top...
If you're still running one “hero ad” and hoping it scales, you're already behind.
In this episode, Jeremy breaks down why Meta’s evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building one good ad to building a creative system. You’ll learn how to structure multiple angles around one game, how to think in buyer motivations (not demogr...
If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll get a simple, no-nonsense framework for measuring marketing performance using real revenue, not modeled guesses.
Key Topics Cov...
Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying.
In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds so attractive to sports teams, and how it’s often used to hide weak or undefined marketing strategy. You’ll learn when P-Max can help, when it hurts, and the crit...
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