The Radical Global Marketing Podcast

Andy Smith is the founder and CEO of StrategiQ.

Andy is a hugely driven and insightful marketer with an interesting professional background and journey to becoming the founder and leader of an award-winning agency.

Throughout the conversation, Andy comes across as a logical and analytical thinker with an obvious enthusiasm and vision. He speaks with a lot of objectivity and clearly values accountability within the working environment...

Sean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies. 

With a career spanning various industries, including sporting goods, safety equipment, and technology innovation, Sean brings a wealth of experienc...

Cheryl Caudill is the Vice President of Global Marketing Communications for Greif, a leading supplier of industrial packaging products. 

In this episode, she shares her extensive marketing experience, including how her journey in marketing began with a major in journalism and advertising. 

In this episode:

Cheryl emphasizes the evolution of marketing over the years, particularly due to the COVID-19 pandemic, which ...

Adam Clark is the Director of Integrated Marketing, Asia for Hasbro, one of the largest toy and game manufacturers in the world. 
 

Based in Hong Kong for over 10 years, Adam is an incredibly experienced marketer with a unique background. 
 

He has previously been part of Accenture working on significant marketing operations projects, project managing CRM implementations, and process design initiatives, as well as gaining bra...

Sylvia Zanetti is the Managing Director and Lead Strategist for Stratitude, a strategic integrated marketing agency headquartered in South Africa that is part of the PLP Group. Sylvia leads her award-winning team in campaigns that focus on enabling their clients to build rewarding relationships with their target audiences.

Sylvia leads her award-winning team with an infectious passion and enthusiasm, which is also clearly evident in...

Susie Lee-Kilgariff is the Group Head of Marketing for Stellarmann and William Alexander, both part of the Wellcombe Group. Stellarmann is a consulting business that helps companies develop highly skilled teams and deliver successful technology and change programmes. William Alexander is a recruitment agency.

Susie herself is a hugely passionate, driven, and successful marketing leader with a unique career journey. She has a wealth ...

Kay Geithner is Managing Director of APM Terminals Crane & Engineering Services.

Kay is a hugely experienced, dynamic, and innovative international business leader, working in a fascinating sector, and is currently spearheading an exciting period of marketing strategy development and positioning. 

For this special episode of the Radical Global Marketing Podcast, we get a very unique client-side viewpoint.

In this episode:

Kay t...

Bessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China.

Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketing technology. She has held several p...

Ciaran Connolly is the founder of Profile Tree, an award-winning digital agency based in Northern Ireland that helps its clients identify and implement effective online strategies.

The Profile Tree team covers all aspects of digital marketing including sleek website design, SEO, impactful content marketing, and e-commerce advice. They now work with over 200 businesses of all sizes, helping them to compete online.

Ciaran himself is a ...

Matt Field is the Chief Marketing Officer for Aventum Group.

Matt has had a fascinating journey from sales to marketing professional and business leadership with an obvious talent, and passion for his brand and the work he and his team do to help drive the business forward. The strategy he has developed and led is really helping Aventum stand out from the competition in its space.

Aventum Group is a global reinsurance business group ...

James Killoran is the Head of Strategy at The Mission Control, an international, award-winning creative agency that is producing brilliant work for the global life science and healthcare sectors.

Headquartered in Northern Ireland, The Mission Control specializes in brand development and communication that engages with people, moving away from the “hard sales pitch” and demonstrating an understanding of the problems people have and b...

Dr. Tanweer Alam is Global Marketing Director for Kemin Nutrisurance.

With a background in animal health, as well as time served in the Indian military, Tanweer has had a fascinating journey to become the talented and passionate marketing professional and leader that he is today, and he takes us through that journey in today’s episode. He also discusses how marketing strategy fits within his company’s broader business objectives.

Kem...

Andy Yen, Global Partner Marketing Director for ServiceNow.

Andy is very much a results-driven, collaborative marketing leader with 16 years of experience building and scaling global marketing teams and campaigns. He has previously had senior product marketing roles with ShareBird, Oracle, and SAP, and holds an MBA from the University of California, Berkeley Haas School of Business.

ServiceNow is a cloud-based platform that helps com...

Doris Gong is Head of Brand Marketing & Communication Asia for Volvo Construction Equipment.

Doris has developed a very successful career to date, working with large global brands including Michelin and Johnson Controls. She now leads her team at Volvo Construction Equipment through an exciting period of innovation and sustainability positioning, at which her brand is very much at the industry forefront.

In this episode:

Doris tal...

Adam Selwyn is Executive Vice-President Creative and Strategy Director for M Booth.

M Booth is a creative, integrated communications agency, headquartered in New York City, that produces award-winning culturally competent campaigns that change the perceptions of key stakeholders and the behavior of consumers.

Adam himself personifies how this drive for creativity in marketing and communications runs throughout the agency he represent...

Thomas Catulli is the CEO of SPS Marketing, an exciting full-service digital agency based in Linz, Austria, and Stuttgart, Germany, from where it services clients from all over the world.

SPS Marketing describes itself as a team of reformers, transformers, and performers who implement extraordinary ideas and campaigns for their clients with passion and creativity. And from our experience working with Thomas and his team, that certai...

Robert Heldt is the CEO and co-founder of Custom Media KK, an award-winning, bilingual, full-service B2B marketing agency based in Tokyo, Japan. As an agency, Robert and his team are adept at developing effective marketing solutions that blend data and creativity with both local and international expertise, helping their clients bridge the gap between Japan and the world.

As an experienced marketing leader, academic, and commentator...

Malin Cunningham is the founder and Managing Director of Hattrick, an exciting and successful  UK-based B2B content marketing agency that has a particular focus on supporting businesses around sustainability issues.

Malin herself is also a passionate sustainability and positive climate change commentator, coach, and speaker, reflected in the values of her business which has recently achieved certified B Corp Status, and as...

Orit Oz is the founder and CEO of Oz Global B2B, a full-service specialist B2B agency headquartered in Israel.

Originally established as Oz Branding, Orit and her talented team have spent the last 20 years promoting Israeli industry in the global marketplace – working closely with their clients to create world-class brands across multiple sectors.

The Oz Global B2B team has pushed boundaries to become a leading, ...