eCommerce Made Easy - Growing your Online Business
Ever wish you had a technical business mentor with over two decades of experience breaking down the tech into understandable pieces to help your eCommerce business thrive? That's what you will get when you tune into our eCommerce Made Easy podcast with your host Carrie Saunders. Her specialty? Breaking down the tech and overwhelm of running an eCommerce business into actionable step-by-step processes and ideas designed to get you results with a whole lot less stress. Tune in, learn, get inspired, see what's possible and get ready to discover why tens of thousands of eCommerce business owners have turned to Carrie and her team for help and guidance when it comes to all things online eCommerce business including online shopping cart reviews, SEO, Online Marketing, Client Spotlights, how to communicate with developers and so much more. Whether you are a new eCommerce owner or are looking to take your eCommerce business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today. You can find us on the web at: www.bcsengineering.com And our show notes are at: www.ecommercemadeeasypodcast.com
Episodes
Did you know that the layout of your homepage can make or break your website's success? 🧐
If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion rate.” Today, we’re diving into the Homepage Formula—what you need to put above and below the fold to maximize your conversions and keep visitors engaged from the get-go.
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in.
If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down ho...
Have you ever wondered why people visit your website but leave without taking any action? You’ve spent countless hours crafting content, designing pages, and sharing your passion, but your site just isn’t bringing in clients.
The truth is, your website could be actively repelling potential customers—and you might not even know it! In today’s episode, we’ll uncover the top reasons why your website might be ...
I'm beyond excited because today marks the 100th episode of the eCommerce Made Easy podcast! 🎉 Hitting this milestone got me thinking—what does 100 episodes really do for you as a business owner?
This journey wasn’t just about podcasting. It’s been about business growth, reinvention, and the lessons learned along the way. Running a business for over 20 years means going through cycles of change, and ...
AI is changing the game for entrepreneurs—but are you using it the right way?
If you’ve ever felt overwhelmed by content creation, branding, or keeping up with marketing trends, you’re not alone. But what if AI could streamline your workflow, save you hours of time, and help you grow your business—without losing your authentic voice?
In this episode, I’m sitting down with AI Brand & Content Specialist...
Imagine landing on a website and instead of reading through endless blocks of text, you’re greeted with a short, engaging video that immediately answers your questions. Feels more personal, right? That’s the power of video on websites!
Video is no longer just a nice-to-have—it’s a game-changer for engagement, conversions, and brand trust. If you’re not using video on your website yet, you might be leaving ...
Are you really using LinkedIn to its full potential? Or is it just a profile you set up and forgot about?
If you’re an online business owner, course creator, or coach looking to grow your network, attract the right clients, and build credibility without spending all day on social media—this episode is for you!
Today, I’m sitting down with LinkedIn expert Brenda Meller, who’s sharing her top strategies to he...
Are you putting in the effort to create great content, optimize your website, and attract more visitors—only to see little to no growth in your traffic? You might be making some common SEO mistakes that are holding your website back.
SEO isn’t just about stuffing keywords into your content and hoping for the best. It’s about strategy, consistency, and avoiding the pitfalls that could be pushing your site d...
Today, we’ve got an incredible episode lined up for you! 🎙️ I’m sitting down with seasoned entrepreneur Michelle Kuzmick, whose passion lies in empowering women to turn their dreams into thriving businesses. With over two decades of experience—from her early days as a photographer to her current roles as an Online Business Strategist, Kajabi Expert, Brand and Website Designer, and Executive Editor of She...
Picture this—you’ve got an amazing product or service, but you’re struggling to attract the right audience. You post on social media here and there, maybe you’ve sent a few emails, but nothing seems to move the needle. The truth is, your audience won’t find you unless you give them a reason to—and that’s where content marketing comes in.
Today, we’re diving into the power of content marketing and how you ...
As business owners, service providers, or coaches, we often hear the mantra “The customer is always right.” But let’s be real—sometimes that’s just not true. Not every client is the right fit for your business, and in some cases, keeping a client can cost you more than it’s worth. Today, we’re going to talk about one of the toughest decisions you might face: when to fire a client. We’ll explore how to rec...
Have you ever felt stuck trying to write a product or service description that actually makes people want to buy—without sounding pushy or overly salesy? Whether you sell physical products, digital courses, or coaching programs, your product descriptions can make or break your sales. A bland, feature-heavy description can turn potential buyers away, while a well-crafted one builds trust and gets them to t...
A potential customer lands on your website, ready to buy. But instead of smoothly finding their way to checkout, they’re stuck, lost in a maze of confusing menus and broken links. What do they do? They leave. And just like that, you’ve lost a sale. Today, we’re tackling one of the most overlooked aspects of web design—navigation. I’ll walk you through the do’s and don’ts of website navigation so your site...
Running a WordPress website is a bit like owning a high-performance car. It’s powerful, versatile, and gets the job done—but to keep it running smoothly, you need the right tools. That’s where plugins come in. Think of them as the upgrades and accessories that take your website from good to exceptional.
In today’s episode, we’re diving into the must-have plugins that every WordPress website owner should kn...
Ever wondered why your business might be losing out by relying solely on social media?
Tracy Beavers, a seasoned business and sales coach from Little Rock, Arkansas, joins us to reveal the secret to maintaining a strong and direct connection with your clients—building a robust email list. Tracy argues that while social media is a valuable tool, it cannot replace the stability and control that an email lis...
Ever wondered whether your website is really pulling its weight in your business? Today, we’re diving into the Top 5 Key Performance Indicators (KPIs) that every website owner should monitor to ensure their site is working hard to drive sales, generate leads, and grow your business.
Mentioned Resources:
Improving Your Website’s Speed:
--> EP 047: Speed Matters: How Faster W...
To close out the year, I’m recapping the top 5 most-loved episodes of 2024—ones you, the listeners, found the most valuable. Whether you’re tuning in for the first time or revisiting these episodes, this recap will highlight key takeaways and explain why these topics are essential for your business success.
So, what were the top 5 episodes this year? Let’s dive in and find out!
Top Podcast Ep...
Today we have an exciting episode ready for you! I’m talking to Marketing & AI expert Kendra Corman. We dive into how to save you 30-40 hours of time each week with your business, reduce your decision fatigue and get the most out of AI all while keeping the human component behind your content. From automating content creation for social media and podcasts to reducing decision fatigue, we promise you...
You launched your website with high hopes. Maybe it was a brand-new site, or you spent weeks on a redesign, expecting the traffic to roll in and the sales to soar. But instead, it’s crickets. Sound familiar? If your website isn’t performing as expected, you’re not alone. Every entrepreneur faces setbacks, and today, we’re going to talk about how to turn those challenges into opportunities for growth.
...
If someone asked you right now, “What do you do?” would you have a clear, confident, and compelling answer? If not, you’re not alone. Many entrepreneurs and business owners struggle to articulate what they do in a way that grabs attention and leaves a lasting impression. That’s where an elevator pitch comes in. Today, we’re going to talk about how to create an elevator pitch that gets people excited about...
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