Smarter Online Business - Tech, Tools & Truths to grow a smarter, stronger business
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
Have you ever stared at your website or sales page and thought…
“This doesn’t even sound like me”?
You want to sound professional. Polished. Confident.
But somehow… it ends up feeling a little stiff, robotic, or just plain awkward.
Here’s the truth: people don’t connect with perfect.
They connect with real. With warmth. With you.
In today’s episode, I’m going to show you how to write like you talk—but better—so...
Feeling overwhelmed by all the talk about AI… like it’s just another shiny tool you’re supposed to master, but have no energy or desire to learn?
We’re flipping the script. Because AI isn’t just about automation—it can actually be a tool of liberation. Especially for women juggling chronic illness, neurodivergence, or the exhausting mental load of running a business solo. And we are talking to expert Shaw...
Your website might look great.
It might even feel fast.
But if it’s not attracting leads, building trust fast, and converting visitors into buyers—it’s not doing its job.
And the truth is, most websites are actually working against their owners.
In today’s episode, I’m going to walk you through what a smart website actually does—and why yours might be quietly costing you sales.
You’ll learn a 3-part framework...
Ever feel like your business is evolving faster than your branding can keep up? Maybe you’ve added new offers, new audiences, or just plain outgrown the name you started with. That’s exactly where I’ve found myself lately—and today’s episode is a little bit different.
This is a goodbye—but not to the podcast. It’s a goodbye to the eCommerce Made Easy name, and a warm hello to what’s coming next: a rebrand ...
Ever look at your website and think, ‘Something just feels… off’?
You’ve put in the work. The branding looks good. You’ve got your offer front and center.
But you’re not seeing the sales, the leads, or the engagement you expected.
Here's the truth: when your website feels off, your audience feels it too, and they bounce before you ever know they were there.
After working with online business owners for ...
Is your website quietly sabotaging your Google rankings?
You could be doing everything right—marketing, content, offers—but if your site is missing just a few key things, Google’s quietly pushing you to the bottom of search results. And the worst part? You probably won’t even know it... until your traffic dries up.
After auditing websites for 20+ years and helping online business owners get found by the rig...
If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-quality leads.
In this episode, I’m joined by Pinterest strategist Laura Rike, who’s helped her clients generate six-figure results using Pinterest strategically—and su...
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look good—they feel aligned, stand out, and position them as the only choice for their dream clients.
Amber brings a unique blend of creativity, strategy, and lived experience as a homeschooling m...
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or customer journey) and how to figure out what’s really holding you back so you can stop ...
Have you ever thought of your website like a car? 🚗
Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the right care, your website can be a powerful engine driving your business for...
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactly what we’re breaking down in this episode.
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If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple...
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.
If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re not broken. Today, we’re diving into why your CTA might be falling flat—and how to fix it fast.
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Today’s episode is all about something that goes deeper than logos and colors—it’s about the soul of your brand.
I’m joined by Laura Nicole Brown, founder of Inspiratti, a branding agency that helps businesses create meaningful brand identities and standout websites that feel true to who they are.
Laura has worked across the globe crafting marketing strategies in everything from petrochemicals to cardiology...
What if your website isn't broken… your words are just falling flat? You can have the most beautiful design in the world, but if your message doesn’t connect, your dream customers will leave. Let’s fix that today.
In this episode, we’re diving into how to speak your customer’s language so your website and content actually convert. Whether you’re a course creator, coach, or online business owner, your ...
If the words 'sales funnel' make you want to hide under your desk, this episode is for you. Whether you’re stuck on what to sell, overwhelmed by the tech, or just tired of spinning your wheels, today’s guest Shannon Gaither is here to simplify the entire process. She’s breaking down how to go from idea to income with a sales funnel that’s simple, sustainable, and actually works—even if you don’t...
You’ve probably heard the whispers... “Blogging is dead.”
But here’s the truth: Blogging isn’t dead — boring, inconsistent blogging is. If you want more traffic, more leads, and more sales without constantly relying on paid ads or social media trends, blogging is one of the most powerful tools you still have. Let’s talk about how to make it work for you this year and beyond.
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If you’ve ever wondered how public speaking could help grow your online business — or felt too nervous to even try — you’re in the right place.
In today’s episode, we’re talking about how public speaking can open doors for your business, how to get started even if you’re terrified, how to choose the right topics, and when it’s okay to say no to speaking gigs. I’m joined by Juanita Wheeler, an experienced ...
If you've ever stared at your website and thought, “I have no idea what I’m doing…”—you’re not alone. The good news? You don’t need to be a tech wizard to have a site you’re proud of—and that actually works. Today, we’re breaking through the fear and showing you just how capable you really are.
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If you’re loving my eCommerce Made Easy Podcast, I’d be thr...
Did you know that the layout of your homepage can make or break your website's success? 🧐
If visitors land on your site and don’t instantly find what they’re looking for, they’ll bounce faster than you can say “conversion rate.” Today, we’re diving into the Homepage Formula—what you need to put above and below the fold to maximize your conversions and keep visitors engaged from the get-go.
Imagine if your website could be your best salesperson—working 24/7 to attract leads, build trust, and convert visitors into paying customers. Sounds amazing, right? But the reality is, most websites are falling flat—repelling potential clients instead of drawing them in.
If your site feels more like a digital ghost town than a thriving hub for your business, this episode is for you. We’re breaking down ho...
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