Smarter Online Business - Tech, Tools & Truths for Websites that Sell
Struggling to turn website traffic into real sales? You’re not alone, and you don’t have to figure it all out yourself. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business. You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/
Episodes
Your homepage is often the first impression your business makes.
But here’s the truth: most homepages are quietly repelling the very people you want to work with.
In today’s episode, I’m walking you through the most common homepage mistakes I see (even on beautiful, modern websites)... and how to fix them.
We’ll cover design, copy, and strategy—because it's not about looking good, it's about gui...
Just because a website can have breadcrumbs, dropdowns, and sidebars…
Doesn’t mean it should.
In today’s episode, we’re talking about three of the most overused—and often misunderstood—website elements: breadcrumbs, submenus, and sidebars. (And what they are if you are clueless!)
I’ll walk you through when they help, when they hurt, and how to decide what your site actually needs to guide visitors (n...
Have you ever stared at a blinking cursor, knowing what you want to say… but not quite sure how to say it in a way that actually connects with your audience?
Today’s episode is packed with gold, especially if you’ve ever wondered how to make your copy feel more you—more clear, more compelling, and more human.
I’m joined by Jill Pavlov, a copywriter, brand strategist, and improv coach who helps entrepreneu...
Did you know most people decide whether to stay or leave your website in less than 8 seconds?
We live in the scroll-and-scan era—and if your site doesn’t catch attention fast, you're losing potential clients before they ever read a word.
In this episode, I’m sharing exactly how to design your website for short attention spans—so you can turn more skimmers into shoppers.
Whether you sell services, cou...
If your website makes people work too hard to find what they need, they won’t stick around.
Confused people don’t convert—and most websites are more confusing than we realize.
In today’s episode, I’m going to walk you through how to structure your site so visitors can get where they need to go in 3 clicks or less.
This isn't just about user experience—it’s about building trust and increasing conversi...
You’ve spent time perfecting your homepage. You’ve got a freebie. A great offer. Maybe even a blog.
But there’s one page quietly holding your conversions back—because it’s either confusing, cold, or completely underused.
In today’s episode, I’m revealing which page that is for most businesses—and how to turn it into a trust-building, action-driving powerhouse.
I’ll also share a quick checklist at the end ...
Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sounds impossible?
Well, today’s guest, Masha Goins, has cracked the code with her Hybrid Evergreen Formula. She’s here to share how you can create consistent, scalable revenue...
Is going to a conference really worth it?
The travel, the cost, the time away from your business—it adds up fast.
But after attending Podcast Movement last week, I walked away with three big takeaways that could change how you grow your online business this year—whether you attend events or not.
In this episode, I’m breaking down how to use conferences and communities to build a smarter online business, gain...
Have you ever stared at your website or sales page and thought…
“This doesn’t even sound like me”?
You want to sound professional. Polished. Confident.
But somehow… it ends up feeling a little stiff, robotic, or just plain awkward.
Here’s the truth: people don’t connect with perfect.
They connect with real. With warmth. With you.
In today’s episode, I’m going to show you how to write like you talk—but better—so...
Feeling overwhelmed by all the talk about AI… like it’s just another shiny tool you’re supposed to master, but have no energy or desire to learn?
We’re flipping the script. Because AI isn’t just about automation—it can actually be a tool of liberation. Especially for women juggling chronic illness, neurodivergence, or the exhausting mental load of running a business solo. And we are talking to expert Shaw...
Your website might look great.
It might even feel fast.
But if it’s not attracting leads, building trust fast, and converting visitors into buyers—it’s not doing its job.
And the truth is, most websites are actually working against their owners.
In today’s episode, I’m going to walk you through what a smart website actually does—and why yours might be quietly costing you sales.
You’ll learn a 3-part framework...
Ever feel like your business is evolving faster than your branding can keep up? Maybe you’ve added new offers, new audiences, or just plain outgrown the name you started with. That’s exactly where I’ve found myself lately—and today’s episode is a little bit different.
This is a goodbye—but not to the podcast. It’s a goodbye to the eCommerce Made Easy name, and a warm hello to what’s coming next: a rebrand ...
Ever look at your website and think, ‘Something just feels… off’?
You’ve put in the work. The branding looks good. You’ve got your offer front and center.
But you’re not seeing the sales, the leads, or the engagement you expected.
Here's the truth: when your website feels off, your audience feels it too, and they bounce before you ever know they were there.
After working with online business owners for ...
Is your website quietly sabotaging your Google rankings?
You could be doing everything right—marketing, content, offers—but if your site is missing just a few key things, Google’s quietly pushing you to the bottom of search results. And the worst part? You probably won’t even know it... until your traffic dries up.
After auditing websites for 20+ years and helping online business owners get found by the rig...
If you think Pinterest is just for recipes, party planning, and DIY crafts—think again. Whether you sell digital courses, offer coaching, or run an eCommerce shop, Pinterest could be your secret weapon for driving evergreen traffic and high-quality leads.
In this episode, I’m joined by Pinterest strategist Laura Rike, who’s helped her clients generate six-figure results using Pinterest strategically—and su...
Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look good—they feel aligned, stand out, and position them as the only choice for their dream clients.
Amber brings a unique blend of creativity, strategy, and lived experience as a homeschooling m...
Ever feel like your website should be converting, but it’s just not? You’re not alone. A lot of business owners jump straight to redesigning their homepage when sales are slow—but that might not be the real issue. In this episode, we’re chatting about what could actually be going wrong (hint: it might be your funnel or customer journey) and how to figure out what’s really holding you back so you can stop ...
Have you ever thought of your website like a car? 🚗
Just like a vehicle needs regular maintenance, tune-ups, and the occasional upgrade to keep running smoothly, your website needs the same care to keep delivering results. Ignoring it can lead to slow performance, outdated content, and missed opportunities. But with the right care, your website can be a powerful engine driving your business for...
Let’s be real—no one’s going to buy from a website that looks sketchy, even if your offer is amazing. So how do you make sure your site instantly says “You can trust me” from the first click? That’s exactly what we’re breaking down in this episode.
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If you’re loving my eCommerce Made Easy Podcast, I’d be thrilled if you could rate and review the show on Apple...
You’ve got traffic coming to your site. Your offer is solid. But… no one’s clicking that “Book Now,” “Buy,” or “Learn More” button.
If it feels like your website visitors are ghosting you at the finish line—you’re not alone. And you’re not broken. Today, we’re diving into why your CTA might be falling flat—and how to fix it fast.
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