eCommerce Made Easy

Are you an online business owner feeling overwhelmed by what metrics to track for growth? You're not alone!

Today, we're diving into the essential KPIs every business owner should monitor to ensure their business is on a growth trajectory. Neglecting to track the right metrics can hinder your progress. So, let's tackle these numbers together and make tracking a habit that fuels your business success!

Ever found yourself wondering why ads for that smartwatch you peeked at on Amazon are following you all over the internet? That is due to the use of third-party cookies. In today’s episode, we are going to dive into third-party cookies & their imminent departure in 2024.

From why the era of third-party cookies is ending to how their removal can affect advance marketing tactics, we'll discuss what this means for your bu...

Curious about how email marketing can boost your business? Join us for this encore episode as we talk with Tracy Beavers, an expert in the realms of marketing, sales and business growth, about why email marketing is essential for any business strategy. Tracy will explain why it's crucial for both online and offline businesses to stay connected with their clients through email.

We'll also explore using personal Fa...

Ever encountered a promising website, only to find it cluttered and confusing? When a website causes frustration like that, you may find yourself clicking the back button swiftly and searching elsewhere. However, is this happening on your own site? In this episode, we're exploring Above the Fold content – your online business's digital storefront.

 We'll delve into everything from understanding above the fo...

Is your slow website holding back your sales and hurting your brand? In this episode, we’ll dive into the importance of site speed, how to check it, and what you can do to improve it!

Site speed can impact your reach and customer satisfaction. From optimizing your site images to choosing the right hosting provider, tune in to keep your e-commerce platform leading the pack in the online competition.


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Whether you are looking for an eCommerce platform, blog platform, email service provider, or so forth, how can you choose the right platform for your business?  In this episode, we'll explore strategies for effectively gathering the information necessary to make informed decisions when selecting your next platform.

From determining your business needs to testing how easy a platform is to use, we will systematically go over key ...

In a world where customers have endless options, how can your business stand out? The secret lies in something called social proof. It's a powerful tool that builds trust and credibility with your audience.  Today we’re diving into Social Proof, what it is, why you need it and how to maximize it.

From customer reviews to industry recommendations, you can make your business shine and attract more customers through effective use ...

Ever faced the sting of a negative review on your e-commerce platform? Negative reviews are inevitable for even the most successful companies. In this episode, we’ll explore how online business owners can effectively handle negative reviews and turn them into positive outcomes.

From replying in a timely manner to approaching unhappy customers with empathy, we will show you how to reply to negative reviews in a professional manner th...

Creating and managing a Facebook  Group may sound like a time sink with little reward, but did you know it can be one of the most effective ways to create community and brand loyalty? In this episode, we will be going over the benefits of using Facebook groups to grow your business and how to keep it manageable!
 
Whether you are wanting to use your Facebook Group more effectively or are just testing the waters, tune in to...

Is your business prepared for sudden absences? From personal loss to surprise illnesses, can your business stay afloat when you or your team members are navigating emergencies outside of work? In today’s episode, I will share my personal experiences with unexpected absences and what systems you need to have in place to keep your business afloat, even when you aren’t there. 

This week’s episode is sponsored by our Search Engine Optim...

Ever wondered how two feral cats could transform an office environment? That's exactly what happened when Mac and Brie, our unlikely feline friends, who clawed their way into the hearts of everyone at our office. In this episode, I want share how these rescued furballs have  changed our day to day work life and explore the pros and cons of having pets in the workplace.

Join us as we explore how whiskered coworkers ca...

Ever feel like your online store isn’t converting as well as it should? Join me as I share with you the 5 most common website mistakes that could be holding your website back! 

In my over 20 years of eCommerce experience, I find many online business owners are just guessing when it comes to their website content and features.  As we juggle the overwhelming process of running our businesses, it is easy to overlook simple mistakes. Fr...

As business owners, you may feel overwhelmed at times by all of the tasks and things you must juggle to succeed. I know I have! Over the past 20 years I’ve used several different Productivity methods to help me be more efficient, effective and productive. In today's episode we’ll be talking about 4 different methods that I’ve used, what they are, and how you could use them in your business. 

From sharing my experiences with Dav...

Everyone hates spam emails.  I know even with spam filters, spam still gets into my inbox. Going through my email and deleting those unwanted emails is so annoying and feels like a time waste.  But what if it’s your business emails that are ending up in spam? Or worse, being blocked and un-delivered?  How do we address this and make sure our legitimate business emails are being delivered?  

At the time of this podcast&apos...

Want to maximize your social media marketing & list building efforts? Join me as we welcome back Tracy Beavers, award winning business and sales coach, as she shares the hidden and often overlooked opportunities that we should be capitalizing on in our social media marketing!

From using Call to Actions to creating a content web that keeps users’ engagement with your business journey, Tracy shares actionable tips that you won’t w...

Ever felt like your goals are just out of reach, or that a year is too long to wait for success? In this episode, we are going to go over The 12-Week Year, an effective approach that can help you achieve your personal and business goals.

In my first ever book review, I am going to go over Brian P. Moran's book The 12 Week Year and how the 12 week year strategy has simplified my ambitions, allowing me to concentrate o...

As the year comes to a close, it’s important to navigate the highs and lows of your eCommerce journey. Review your successes and stumbles with me as I share my own process for reflecting on my business journey this past year. As we look at our accomplishments and struggles, I will guide you through reflecting on your year without judgement so that you can prepare for the new year armed with positive mindset and essential insights f...

Are you feeling overwhelmed by the digital chaos cluttering your business? It may be time to clean up!

In this episode, we explore the critical elements of digital cleanup, how it can fuel your creativity, save precious time, and most importantly, ramp up your earnings. From managing passwords to organizing your emails, we explain the importance of routine digital cleaning and how it not only de-clutters your digital space but refre...

Dream of seeing your business skyrocket to the top of a search engine page?

When it comes to search engines, quality keywords are a crucial step to getting your site to the top of search queries. Today's episode dives headfirst into the world of Keyword Research and SEO.

Understanding your target audience, identifying their needs, and brainstorming seed keywords to create unique and specific keywords that w...