Content with Character
Feeling overwhelmed by all the content and marketing advice out there? Want to run and hide (or melt) the second you think about what you "should" be doing on social media? Content with Character will guide you to take action, think outside the box, and experiment with some unconventional marketing approaches. This podcast brings a human-centric perspective on visibility and content creation through writing, podcasting, speaking, networking, collaborating, and beyond! Time to redefine "marketing" with Small Business Copywriter and Content Marketing Consultant, Emily Aborn. She'll keep you laughing and learning as you create and grow with more inspiration and ease.
Episodes
I can overthink, outthink, rethink, and retroactively think my way into anything BUT momentum.
Can you relate? If so, this episode is for you!
This episode is for you if you identify as an overthinker (or just a little too much thinker) at times. We're going to get into the importance of overcoming overthinking so we can gain clarity, confidence, and momentum by quieting the inner chatter and noise inside our heads...
You can't (and don't need to) keep up with everyone you meet at the same level or frequency. Not all feedback is equal feedback and your marketing doesn't translate to every last person you interact with.
Your business isn't relevant to everyone.
But that doesn't mean some people are more valuable than others or deserve to be discounted. Everyone you meet and interact with is part of a beautiful...
No matter your pace right now, no matter what you can and can't accomplish or check off your to-do list, you're not broken, behind, or failing. You’re right where you need to be.
This episode gives you 6 tiny, impactful reminders to help you focus on taking the steps, in the season you're in, and do what you can.
Short and sweet, here are 6 things that've been on my mind that I want to remind you of ...
In a world full of loud opinions, tearing people down, judging, and polarization...
It doesn't always exactly feel "safe" to contribute your thoughts and ideas. I've held myself back many times on a comment, or speaking up with an idea because I didn't feel safe sharing my viewpoint or belief.
You can choose to do things differently.
You can choose to be a business owner who helps to create and ...
What’s really behind our creative blocks?
Are you actually "blocked" or is there a truth trying to make its way out and give you a message?
Sometimes what looks like procrastination, resistance, boredom, and blocks is really your inner self raising its hand to deliver a message.
You’re not broken, you don’t need fixing. You just need to listen to what the blocks might be telling you.
In this episode, we explore...
Were you sick of social media, uh, long before yesterday!?
I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media!
I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business.
Social's not goin...
If your business had a body, how would its heartbeat be?
Would the pulse be alive and thriving? Or slowly dragging forward?
In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging!
You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps.
Put on your surgical-grade gloves, get out the stethoscopes, and let's refresh and refocus with thi...
Do you feel stuck shouting into the void?
Trapped in comparison?
Drowned out by the noisy online space?
What if you don't need another opinion, strategy, opt-in, course, or coach?
What if you don't need to be more, be less, or dance to the beat of a different drum?
What if your marketing could be WAY MORE FUN and feel more comfortable for YOU!?
I believe it can, and my goal in this episode is to show you how! T...
We all get by with a little help, but...
Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely!
In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the assistance you need.
Inside the episode:
- 6 Common cries for help and wh...
You don’t need more time. You don’t need more motivation or inspiration or another planner, course, shiny object, or time management method… you more attention. And LESS distractions and clutter.
I recently did an episode on Time Management and Experiments in Productivity, and today we’re going to bring a fresh spin as we get into attention management, reducing distractions, and freeing yourself of mental clutter! My go...
One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY.
When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King.
In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our co...
There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency.
My MAIN downfall when n...
More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.
In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.
Inside the episode, we go beyond the numbers in:
- Podcast guesting,...
Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between?
Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number of time management experiments. I crash tested 6 different productivity methods all in ...
Can you / should you befriend clients?
Should you take on friends as clients?
What are the pros and cons? Just how blurry should those lines between professional and personal relationships be?
Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague.
To mix or not to mix? That’s the question we’re tackling today!
My hope is that by the end of this episode, y...
Ever had a moment in business or life where the dam finally broke?
The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change?
Something’s gotta give. And when that happens, we need to REGROUP!
An honest sit down to review, reflect, evaluate, and discern the path forward.
In this episode, we get into why it's import...
When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business.
Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe.
I STILL do n...
Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe
How do you know if something is just a shiny object and distraction or an idea worth pursuing?
Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn.
Representing three walks of my life, each of these guests ...
As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally).
While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content ...
Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak.
The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that sim...
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