Episode Transcript
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Speaker 1 (00:05):
Welcome to the show. I am Rashwan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with nod profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi, I'm Rashaan McDonald host this
weekly money Making Conversation Master Class show. The interviews and
information is that this show provides are for everyone. It's
time to stop reading other people's success stories and start
(00:46):
living your own. My guests on the show today is
a twenty five year corporate technology veteran. She's successful in
many areas as the entrepreneur in the drug testing industry
and is establishing the award winning consultant on that has
assisted more than two entrepreneurs and counting. Please welcome to
Money Making Conversation Master Class. Michelle Foyd.
Speaker 2 (01:07):
How you doing I'm doing good? How are you?
Speaker 1 (01:09):
First of all, thank you for coming on to Money
Making Conversation master Class. A lot of people work forty
hour week jobs. Entrepreneurship seems like a dream. And they
say in my reading that black women are the number
one entrepreneurs in the last ten years. Why is that?
Speaker 3 (01:30):
You know, I've read that same statistic Rashan, and I
really believe it's because.
Speaker 2 (01:36):
We create, we birth, we create.
Speaker 3 (01:38):
We nurture, and those are things that really, you know,
that's what entrepreneurship is made of.
Speaker 1 (01:45):
Right, But twenty five years now, you know, stepping out,
you know, it's how it feels like security is that
feels like retirement, the health planning, all those things that
when people they live for that. Yeah, Now, when you
made that decision, what were your friends, your family thinking?
What do they say to you to motivate you to
(02:06):
realize he was making the right decision? Uh? Made you
feel like he was making the wrong decision.
Speaker 3 (02:12):
Nobody was surprised, But I definitely feel like my husband
was nervous.
Speaker 1 (02:20):
Yeah, and I guess what, no negative to him, because
that's a whole different because we know where the check
is every week, every two weeks, that check comes with
the blessing of a good company that's working with but
why was he.
Speaker 3 (02:35):
Nervous Because he's been with his company for nearly thirty years.
He was raised on a farm, you know, very traditional life.
But guess what, he's now an entrepreneur also in what
area in trucking a truck? He has a dump truck company.
Speaker 1 (02:52):
Can't go wrong there. I'm telling you you cannot go
wrong there, but you as an entrepreneur, as an employee,
like we were talking, and I'm not saying anything they
give by people who are employed forty hours a week, y'all.
It's just about It shows about the entrepreneurship, what enables
some people or personally gives them that courage because you're
going out. I hear a lot of people say faith
was that part of it.
Speaker 2 (03:13):
Faith was definitely part of it.
Speaker 3 (03:16):
I think when they say it's in you, not on you,
I definitely think that that's it.
Speaker 1 (03:20):
You know.
Speaker 3 (03:20):
I can remember being five years old, being in the
floor and writing what I wanted to do with my life.
Some people know then some people catch on later. It's
a combination of just I didn't I didn't fit. I
was great in corporate you know, I excelled to leadership.
I caught on fast, you know, I did big things
(03:43):
globally and you know, just here in the States. But
I was still that anomaly. I think the first clue
of you possibly being a candiect for entrepreneurship.
Speaker 2 (03:55):
You know how you have that little.
Speaker 3 (03:56):
Block box and you got the triangle on the square.
You're trying to get it. You don't quite fit. You know,
you can blend, but you it's still something. And so
for me it was I had lemonades, then I saw
peanut butter, chocolate, ship cookies, I saw home interior.
Speaker 2 (04:17):
That was always that kind of hustle I had when
I had a job.
Speaker 3 (04:20):
I had three jobs, right, so it was there was
there was just something I knew that was something more for.
Speaker 1 (04:26):
Me, right And you know a lot of people use
that word hustle when I think that the word can
sound negative, you know, because the fact that it's not.
You had a spirit inside and you said, I want
more and I'm and I'm willing to put the time in.
I was, I'm afraid. I always say that they're twenty
four hours in the day. Learned to take advantage of
each hour, and that's all you were doing. Now as
(04:48):
you as you grow older, you know, you know and
you like said, we're in this company twenty five years.
What did you do exactly there?
Speaker 3 (04:56):
So I retired myself, I say, from Corporate America and
I retired as a project and program leader. So I
entered Corporate America with the gas company. It was great
training ground. Shout out to Atlanta gas Light now owned
you know as Southern Company. I came in as a
secretary in the IT department. I started, you know, just
(05:17):
doing additional things there.
Speaker 2 (05:19):
It was there.
Speaker 3 (05:20):
There was a lot of autonomy, so I was able
to learn a whole lot in my secretarial role. I
went into management consulting, so you're cap Gemini your censure.
And then I started doing independent technology consulting from the
East coast.
Speaker 2 (05:36):
To the west coast.
Speaker 3 (05:37):
So I found my niche in higher education and healthcare,
so like Morehouse School of Medicine and Wake Forest Baptist.
Speaker 2 (05:46):
And what happened is one glorious day.
Speaker 3 (05:52):
I June fifteenth, two thousand and sixteen, about three pm,
just got off a car and got a call my
oldest son, his name is DJ. His aunt called and
said there was a shooting at the basketball court and
they think it's DJ. And I said, I'm just thinking
(06:14):
shot an arm. I'm thinking that might not even be him,
and that ended up being he had been murdered. He
had been shot in the back of the head and killed,
and so that totally turned my world upside down. I
was a newly wed, hadn't been married even a year,
mother of seven for biological three bonus five girls, four
(06:39):
girls and three boys, and you know, grandchildren even at
that time. So immediately I started this nonprofit called the
Breakthrough Foundation, and I said, I want to stand in
the gap with kids, you know, I want them to
know that they have a purpose.
Speaker 2 (06:54):
DJ was a good kid.
Speaker 3 (06:56):
You know, he was twenty four years old when he
was killed, but he still was a kid. And I said,
I want to give scholarships. I want I don't want
kids to think that they can't make it in college
because they're not going to have any money, you know.
So that was the first thing I did. But a
year and a half later, I went to get a
drug test for one of my technology clients and it
(07:18):
was very linear space, just basic. You know, you walk
in a few chairs, somebody, you know, at a counter
place glass in a restaurroom and that was it.
Speaker 2 (07:31):
He had a vendor machine that was it.
Speaker 3 (07:34):
I mean it probably was two hundred maybe i'll et
cetera two hundred square feet three hundred square and god literally,
I mean it was like it caught up in fifteen seconds.
He said, I want you to learn how to do
this because you're gonna help save families because I am
the product of alcoholism and drugs. You are going to
help people get to work because you know how to
(07:57):
get people.
Speaker 2 (07:57):
To work as part of your technology project. Man. And
you're going to make communities stronger because people are going
to be able to get jobs, create their own businesses.
Speaker 1 (08:07):
You know what your strength is talking, right, That's what
your strength, right. You know how to get the message
out there. But you said something I want to go
back when you was talking about the corporate job as
you was a sinding. You said you were doing things
that want your responsibility. And I always tell people because
everybody wants to do things and get paid for it.
(08:28):
And sometimes I'll tell you that there's a lot of
things I've done in my lifetime that I've not gotten
paid for it, but the benefit of me learning that
skill or doing that extra work have benefited me. Would
you agree, absolutely? Give us an example of how it
helped you out.
Speaker 3 (08:43):
Oh wow, it helped me out right. Now, I just
took on a client who has a home health care
shout out to Loyal health Care, I mean Loyal Care
home care, private and home. And she has an amazing
business model. She's doing very well, but she needs some
(09:05):
more leadership expertise on her team. And simply by you know,
stepping in and having certain conversations that led to me
becoming a fractional COO for her.
Speaker 1 (09:17):
By doing extra engaging yourself exactly, we understand that there's
you know, I won't say you see opportunity, but it's
a DNA inside of you saying when you see a need,
you present yourself right.
Speaker 2 (09:31):
Right, you help people right, genuinely right.
Speaker 3 (09:34):
And you know if you if I'm coming, if I'm
coming over to Rashaun house and I have good seed
in my basket to drop it in his yard, some
I'm gonna drop in my yard on the way.
Speaker 1 (09:44):
Too, or you a good spirit that I would say
that a complimentary way because because as in first of all,
you're engaging, got the solid spirit, knowledgeable and did your
alert When I say that, when I say that's important
because a lot of people they're not alert. They shot
up from work on time, they do what they're supposed
to do, and then they lead not seeing all opportunities.
Speaker 3 (10:06):
Yeah yeah, let me tell you, I really understand that
as an employer. I mean, I hear people people like
to show up the work and there's nothing to do.
They like to show up the work and do as
little as possible. You're not an entrepreneur or you got
the wrong job.
Speaker 2 (10:24):
Manage your editor.
Speaker 1 (10:26):
And because as we go through the whole thing, let's
talk about setting up the drug testing, because I won't
because that's your fur ray. A tragic situation led to
this ambitious move, but it's needed, a need you saw
versus what was happening out there? What were your thoughts?
How did you pull it together?
Speaker 2 (10:44):
Oh my gosh.
Speaker 1 (10:46):
You know.
Speaker 3 (10:47):
I started my business in twenty twelve because I was
doing the independent technology consulting. And the reason why I
did that is because I found that when I formed
the LLC and when I had a es core, it
allowed me to not only payroll myself and contribute to
my own four one K, but it also allowed me
(11:07):
to do twenty five percent profit sharing. So that's a
gem for all of y'all. Who are listening. So it
cuts down all those taxable wages.
Speaker 2 (11:15):
Right.
Speaker 3 (11:17):
But I wasn't a true entrepreneur though, because you know
it's easy to go get a technology contract.
Speaker 2 (11:23):
I'm not beating down nobody door.
Speaker 3 (11:25):
I'm not really doing business development in the same way
as I am right now. So when I started the
drug testing center, my undergrad is in management. My graduate
degree is in international business. I've been sitting in the
room with C suite executives since I was twenty three
years older, so so I brought all of that with me.
(11:46):
But I really wish I had been in some of
these entrepreneurship classes that are out here now. I was
doing things just by the seat of my paints, which.
Speaker 1 (11:57):
Is typical for people of color.
Speaker 3 (12:00):
Yeah, I was just doing about this. I was doing
about the seat of my pats.
Speaker 1 (12:03):
We don't have mentors, which are important that can help us.
They can pick up a phone, go I'm about to
do this. What would you recommend?
Speaker 3 (12:11):
Right, But we also don't trust people to be mentors.
Speaker 1 (12:15):
That's true, But I think that when you got to
have a history and then also have to have that
conversation laid into you in high school, and then as
you grow older. You've heard it enough to understand this
is the process. And that's what we don't have in
the African American community because we don't have entrepreneurs left
and right right. We have people who work you know,
(12:37):
our cousins, our uncles, our daddy is, our parents, they
work for people that entrepreneurship conversations what we're talking about, because,
like I said in twenty twelve, you start your LSA,
yours core, who's available to you. Everybody was working normal jobs, right, but.
Speaker 3 (12:53):
You know what, you even inspired me, Rachel. You're not
gonna believe this, not gonna believe this quick quick story.
So I listened to see Harvey Morning Show. I remember
him saying or reading that you were his business partner.
So I followed you on LinkedIn. Now this we're talking ten,
(13:15):
We're talking ten twelve years ago, right, And all I
would say to myself is if Steve can live the
life that he lived, no joke, I can do. I
can do it too, Like I mean, real conversations. So
even just not being a groupie or you know, not
(13:37):
even getting too deep, but just knowing that somebody turned
their life around to how they wanted it, right, and
that they had somebody standing with them, even just knowing
that inspirement.
Speaker 4 (13:50):
Please don't go anywhere. We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
(14:14):
continues online at Moneymakingconversations dot com and follow money Making
Conversations Masterclass on Facebook, Twitter, and Instagram.
Speaker 1 (14:23):
Write the whole trust and the mentorship. Yeah, and like
I said that, and I'd say this to you again.
You have a great quality and so this conversation and
success that we're talking about, your ambitious role of taking
on the responsibility of yourself not being traumatized by disaster.
And I'm not minimizing as deaf my son, but that's
(14:43):
a very disastrous, unforeseen moment. A lot of people shut down.
Speaker 2 (14:47):
Let me tell you.
Speaker 3 (14:48):
It was hard for me to come over here because
before my son was killed, I was pushing him to
get his own apartment right down the street, and so
when I came, I wanted to see where I was
coming first, you know. And I'm just like, you know,
talking like DJ y'all. We get through it, you know,
(15:11):
And so I always consider these to be full circle
moments where Rashan McDonald, the amazing businessman in all his glory,
that I'm sitting on his couch talking to him and
he has no idea that for ten twelve years from afar,
he was a figure that I did not know, but
(15:32):
just a figure of this can be done. Black people
can work together. Black people can be successful.
Speaker 1 (15:38):
Right, Yeah, And that's exactly why I do this show.
I may not know anybody out there who's listening to me,
but if you grab a crime of this conversation and
realize that you did it, and because we get caught
up into this celebritism and to massive social media numbers
and that's rare. Everyday successful people is very very accomplished.
(16:05):
You can accomplish that TENNESSK. And So as we were
talking earlier about the drug testing, you know you went
to set that up. Did you do it by yourself
or you had a help? No?
Speaker 2 (16:14):
I absolutely did it by myself.
Speaker 3 (16:16):
So I started off with workplace drug testing, so pre employment,
random post.
Speaker 2 (16:21):
So did you have a little small tour die square
foot room. I had a little bit more than that.
Speaker 3 (16:26):
I was in all national I was on all National Highway,
five ve two six Old National Highway. I had that
office for three years. I even transferred to probably close
to twenty five hundred square fee because I was able
to get a medical director, lab director partner with a
nurse practitioner. Shout out to Kana Morland, my Health Reassurance,
(16:48):
Atlanta Aesthetics, and it went from just drug testing to
lab work, from lab work to acute care, from acute
care to MENTORSHIPT and expanding. So essentially, what I did
from that one step was create a universe of drug
testing centers.
Speaker 2 (17:09):
And it was odd.
Speaker 1 (17:11):
Did you know you was doing that?
Speaker 2 (17:12):
No? No, not one day. That wasn't even my intention.
Speaker 3 (17:16):
My intention was if you are an employer, you got
a good employee that got drug problems, alcohol problems, let
us help you take them through a program. Don't throw
them away because that ain't gonna help. That was really
what I was the.
Speaker 1 (17:31):
Driving force Michelle drug testing entrepreneurship. I personally would have
no clue as to how to pursue that opportunity, So
there has to be some degree of education expand on
it a little bit on how you really built that
part of your brand or your business market.
Speaker 3 (17:49):
Absolutely, I'm gonna share with you, so you can go
set up and get yourself set up. Okay, all right,
So number one, there's workplace drug testing. Okay, that's really
what we focus on. And so with workplace drug testing,
you're gonna partner with your big folks, You're gonna partner
with lab court, you're gonna partner with quest unless you
really want to go deep into lab and establish what
(18:10):
you call a Sampson certified lab that allows you to
do the processing yourself.
Speaker 2 (18:15):
So you make your lab.
Speaker 3 (18:16):
Relationships and then you connect yourself with third party administrators.
So the people that do the schedule, like way back when.
Let's pretend you had some job way back when, and
they would have sent you an authorization and said, hey, rashon,
go go up the street the Holking Bridge, and you know,
get a drug test. That's a third party relationship. I'm
(18:37):
a third party administrator. So what I have done is
not only train folks, but for the people who are
live and who are in relationship and my transportation and
medical network, which is trademarked by the way, who are
in there. When business comes to me, if I can
send it to them, I send it to them. That
(18:59):
would we have community. Well, so I'm in Virginia. No,
I wasn't in Virginia Beach. I was in uh Tuski.
I was in Tuskegee. Got a call, driver, had a accident.
It right, I call one of my local partners. That
comedy is gonna pay me, and I'm gonna split that
with my local partner.
Speaker 1 (19:20):
Now, how do you screen them? How do you how
do you bring these partners or these are these affiliates
onto your brand? You have to trust them?
Speaker 2 (19:28):
Right?
Speaker 3 (19:29):
Well, you know, it don't take long to figure out
if you can trust people. Let's be real, right, But
really they come to me as clients and I convert
them into partners, if that makes sense, right, because that's
that's really my goal. But you can't tell everybody at
that upfront. So it's exactly so you you you you
(19:52):
got to see how the relationship progresses. But you can
operate a drug testing center. I didn't have to go
get a brick and mortar. I could be mobile, so
somebody could call me right now, and if I want to,
I'll take the call and I'll go do the drug screen.
I can do it at a hotel. I can do
it at a grocery store. I can do it at
(20:13):
a gas station, just.
Speaker 1 (20:14):
Like a notary.
Speaker 2 (20:16):
Wow.
Speaker 3 (20:16):
And so most of the time, since you said notary,
people who are interested in this business are typically people
who have mobile businesses like notary nurses, nurse practitioners, serial entrepreneurs,
people who have money and they want to invest in
something else. I get a lot of tax people too,
people who have seasonal work. So you don't have to
(20:39):
start it as your primary business model. It really can
be a bolt on. And that's where the consulting comes
in at because from a strategic planning perspective, I want
you to tell me what is your overall goal for
your life, and then let's figure out how to make
that work.
Speaker 2 (20:55):
From a business standpoint.
Speaker 1 (20:57):
Now, consulting. You know, as I'm listening to you, you can't
find a better mentor than you. So if you're going
to consult, then I want to come to you. You
know you have no problems sharing your success, you know,
no problem articulating why you're accomplishing d because that's what
bothers me because people will talk about success, but they
(21:18):
leave out a lot of steps, and that those steps
that would prevent you from being successful. Tell us about
your consulting agency.
Speaker 3 (21:25):
So remember I mentioned I worked for some big four
consulting and so really when I started my drug tests
and center, I was leaning on my education, my corporate experience,
and my consulting experience, right, And what I ended up
where I am right now is back into consulting.
Speaker 2 (21:44):
So I shut down my office two years ago and.
Speaker 3 (21:47):
I went to a home office and I only work
on a consultant basis with my clients.
Speaker 2 (21:54):
So, if you want to start a health.
Speaker 3 (21:55):
Care company, really any company, but if you want to
start a health care company, if you need help with
sales and marketing, if you need brand management, if you
want we've won three government contracts.
Speaker 1 (22:09):
That's not easy.
Speaker 3 (22:10):
That, oh, that's not easy at all. That's not easy.
And let me tell you. Somebody told me. They said, oh,
seventy percent of people who are in SAM dot gov
will never get a contract. They said thirty percent of
the other thirty percent it'll take them for four years.
And I told them that doesn't apply to me. That
may apply to somebody you can't see. That's another thing.
(22:32):
That's an entrepreneur. You have to learn how to.
Speaker 2 (22:35):
Shoot a me to spit out the balls, and that
didn't apply to me.
Speaker 3 (22:41):
And it didn't because since that conversation, that's where two
of the contracts were. One I liken it to when
I got married. My husband and I met and married
in one hundred and seven days now one hundred and
seven days, and people, you know, they saw me as
a de or say and a single woman. But when
(23:02):
we got engaged, it was why are you doing that?
And you just like with the drug testing center, why
you well, why you want to open up a drug
testing center?
Speaker 2 (23:09):
And you know who you know? Is that profitable? Is it?
Speaker 1 (23:13):
This?
Speaker 2 (23:13):
Is it that? And it's like if.
Speaker 3 (23:15):
You're gonna be an entrepreneurship and if you're gonna step
away from that that steady paycheck, you have to be
okay with risk. You gotta have a high tolerance for risk.
You have to be okay knowing what's what did God tell.
Speaker 2 (23:27):
You to do?
Speaker 3 (23:28):
And you have to be obedient to that. So that
that's really what I operated, like God called me to it,
He's gonna get me through it. And that's been true
since I started.
Speaker 1 (23:40):
Now, how does one get in touch with you?
Speaker 3 (23:42):
So you can reach me at ww dot per C
brand p R E C I S B R a
n D dot com that.
Speaker 1 (23:51):
You said in our introduction you impacted over.
Speaker 3 (23:54):
Two thousand three. My team need to update that number.
It's three thousand.
Speaker 1 (24:00):
With that how.
Speaker 3 (24:02):
I had a brain ambassador, Candice holly Field. She had
a community of nurses where post pandemic, right, people are
looking for other ways to you know, everybody want to
remember a pandemic. Everybody want ten twenty twenty streets of income, right,
(24:23):
you know bultiple streets.
Speaker 2 (24:25):
I know everybody wanted ten streets of income.
Speaker 3 (24:29):
And so I literally came to Instagram teaching this for
ninety nine dollars. For ninety nine dollars, I would give
you all the information to set up a drug testing center.
Not ask me how many people took it, as ask
me how many people are who actually took the information
and did something.
Speaker 2 (24:50):
Lesson to you?
Speaker 1 (24:53):
Was it because of the work of the or do
they understand their ability to make money as an entrepreneur.
Speaker 2 (24:59):
I think I think they weren't true entrepreneurs.
Speaker 3 (25:05):
I mean, out of all those people today for that group, right,
I'm gonna say probably about ten.
Speaker 1 (25:13):
Did you have to change your marketing model?
Speaker 3 (25:16):
I did not have to change my marketing model, per
se I changed my business model, meaning I took.
Speaker 2 (25:23):
The price up.
Speaker 3 (25:24):
So right now we card out a client typically spends
about twenty five thousand with us on average, because we
understood that people needed a certain level of investment, right
and we understood that they needed a certain mindset. And
sometimes the two.
Speaker 2 (25:41):
Go head to here. Not all the time, but sometimes
they go head to here.
Speaker 3 (25:46):
And so I got tired of seeing people pay me
and not execute because, like you said, I'm gonna tell
you everything because it's from here, So I'm gonna.
Speaker 2 (25:56):
Get I'm gonna tell you everything you need. I have
no reason to hold it back.
Speaker 1 (26:00):
So as I close this interview and there's a great interview,
what is what makes you successful?
Speaker 2 (26:07):
Ooh?
Speaker 3 (26:09):
I think resilience. I had to remind myself on my
author I left my book at home, but I wrote
a book called Unbroken, and it is. It talks about courage,
It talks about commitment, and it talks about consistency. I
(26:32):
think the reason why I'm successful, honestly is because I
never had nothing to lose. Does that make sense?
Speaker 1 (26:39):
Absolutely? As blind courage I call because of the fact
that you know, I wake up and I alway tell
you I'm not happy when I get up, because I
get up at four thirty. But that's my commitment time.
And so you have to be consistent with your commitment time.
Whatever time you choose. You can't hit the snooze button
on it, because it's just go change your whole plan
(27:01):
for that day. And so when I wake up and
I and I move forward, then the plan becomes more
and more clear as to why I'm what I have
to do that day. And so the average person the
reason they show up to work, they don't know why
they're coming to work. They don't have a plan, they
don't have a desire to be there, and so when
they But if you woke up with an idea, this
(27:23):
is what I'm going to do, this is what I'm
going to accomplish, then you'll be more enthusiastic and you
will accomplish more. And like you, like we talked about earlier,
you should always show up for work wanting to do more,
wanting to learn more, and to engage yourself to be successful.
The average person in life, they do not have a
plan of being successful. They just want to go to work,
(27:45):
and so they experiences that at that job can lead
to frustration, can lead to what time I go home,
what time lunch breaks. You have more power than what
they're trying to accomplish at the job or what they
were hired to do at that job. And that's my
burning desire with this show is to bring on individuals,
honest individuals, and most of my guests are honest, but
(28:06):
you are exceptional. You are exceptional.
Speaker 3 (28:10):
Well, I thank you for being an example. I don't
think you it's your show, but I want to make
sure you get credit because I'm telling you just just
knowing that you were standing next to somebody in partnership.
Speaker 2 (28:23):
It did a lot for me.
Speaker 1 (28:24):
Well, thank you, thank you for coming on Money Making
Conversation Masterclass. I appreciate you, Thank you for having me.
This has been another edition of Money Making Conversation Masterclass
hosted by me Rushaun McDonald. Thank you to our guests
on the show today and thank you o listening to
audience now. If you want to listen to any episode
I want to be a guest on the show, Visit
(28:45):
Moneymakingconversations dot com. Our social media handle is money Making Conversation.
Join us next week and remember to always leave with
your gifts. Keep winning