February 11, 2025 • 27 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
He is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and also Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006.
Company Description *Constant Contact delivers everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, contact management and sales features, and innovative AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close more deals and grow.
Talking Points/Questions *
Is there a spike in new small businesses? What’s driving it?
What is the current outlook for small businesses this new year?
What advice do you have for new entrepreneurs starting a business this year?
What is the best way to be successful with a limited budget and an uncertain economy?
What are the best marketing tools to generate and maintain customers?
What challenges will new entrepreneurs face this year that weren’t on the radar last year?
What’s new with Constant Contact - any new marketing recommendations that small businesses are embracing in AI or other areas?
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Money Making Conversations Masterclass. I am your host,
Rashaan McDonald, a host is weekly every week. I'm here
giving you different information. The information and the interviews that
this show provides off for everyone. It's time to stop
reading other people's success stories and start living your own.
If you want to be a guest on my show,
please visit our website, Moneymakingconversations dot com and click the
(00:23):
be a Guest button.
Speaker 2 (00:25):
Let's get started.
Speaker 1 (00:26):
My guess is the director of Small Business Success at
Constant Contact, which provides powerful tools to simplify and amplify
digital marketing for businesses. He has good insight into the
entrepreneur boom that is happening right now and tips around
getting new businesses off the ground, which is important, including
mistakes got to learn about that many people make, and
(00:48):
he wants to advise you on what to focus on
first when you're launching your new business. Please welcome the
Money Making Conversations Masterclass. This is not his first, not
his second, but his third appearance on our show. Please
welcome Dave Scharis.
Speaker 3 (01:02):
How are you doing, Dave Rashan, I'm doing fantastic.
Speaker 4 (01:05):
How great it is to be with you.
Speaker 3 (01:06):
Here again. Thank you so much for.
Speaker 2 (01:08):
Having me appreciate it.
Speaker 1 (01:09):
You know, you know, I first of the year, and
I want to get it out. You know, the new administration,
they have different ways they're going to do business. They
say for an entrepreneurial world, this is an administration that
we should be looking at building opportunities.
Speaker 2 (01:23):
For people who have that spirit.
Speaker 1 (01:25):
Talk about what's really happening right now, not from a
political standflold, but from a business standpoint for entrepreneurs as
we move into.
Speaker 2 (01:33):
The new year.
Speaker 4 (01:35):
Yeah, you know, I think what was in twenty twenty four,
we saw some record breaking numbers in terms of new
businesses being started. I think it was something like five
point five million, I should say twenty twenty three. Moving
into twenty twenty four, yes, last year, last year around
mid December. We're still waiting for the final numbers to
come in, but what we saw was over four point
seven million new business applications were recorded, so still a
(01:58):
pretty sizable num, right, And I think this comes to
is your point again not to get political, but just
even among concerns right of economic concertainty, really what we're
seeing is just people are determined to become their own bosses.
Whether they're turning side hustles into full time work or
really just you know, taking that step to start their
own business. They're ready to take that step and hang
(02:21):
a shingle out, so to speak.
Speaker 1 (02:23):
Now, it's important that I introduced to people who you
are missing. I mentioned Constant Contact. So you are a marketer,
you'll pee if you engage with people. Tell everybody exactly
what Constant Contact does and your role at the business,
so we can really narrow down and get in detail
of how you really have the pulse owned startups and
(02:44):
companies that are actually successful as entrepreneurs and small businesses
and large.
Speaker 4 (02:50):
Yeah, so Constant Contact we're celebrating our thirtieth year in business.
We have been around for quite some time really with
the focus on helping small business right.
Speaker 3 (03:00):
Our mission is to help.
Speaker 4 (03:01):
The small standpall and we do that by providing education
resources along with tools designed to help small business owners
who are typically you know, small business owners first marketers
by necessity. We're providing tools that are easy to use
for them. You don't need to have a technical background,
so you have the same tools that allow you to
(03:22):
compete with the big businesses that are out there. So
we're talking email marketing, social media marketing, SMS, text marketing,
all of those types of things. And of course, now
you know this is a big time I think twenty
twenty five will be a really interesting year in terms
of just integration with like AI for example, and helping
you create content for your marketing pieces and all of that.
Speaker 3 (03:45):
But yeah, and so my.
Speaker 4 (03:47):
Role at the company, I'm the director of Small Business Success,
as you mentioned, and I'm also the host of our
Bio Marketer podcast, and I travel globally speaking to small
business audiences talking about and helping them make sense of
online marketing and what are the things that they need
to do, what are the steps that they need to take,
(04:07):
and how does it feel manageable?
Speaker 3 (04:09):
Right?
Speaker 4 (04:09):
I hope to inspire them to do something, move forward
and see some type of results so that they can
then start to build on that and get even more
results from the things that they do.
Speaker 3 (04:19):
COOLCT And I also, yeah, I'm sorry, right, I want
to I.
Speaker 1 (04:23):
Want to no, no, I wanted to stop you for
a minute because you said social and you said emails.
Speaker 2 (04:29):
Now I have email.
Speaker 1 (04:30):
I got to I got like sixty five thousand emails
and my membership fan club base and then I have
like a more total of a million social media followers. Now,
for some reason in my mind, I feel these sixty
five thousand has more value than the one million because
these people have registered and they I can send there,
(04:51):
and they can click, they can open. So talk about
if you would talk about the value models of emailing
versus social.
Speaker 4 (05:02):
Yeah, well, well there's a couple of things to talk
about here, right, So we can talk about the stats, right,
Like typically there's like a thirty six dollars return on
it for every one dollar invested in email marketing. But
that doesn't really make it real, right, Like, okay, cool,
that sounds good on paper, but if we think about
what's just been happening recently. Let's talk about TikTok. Right,
TikTok was banned, it's brought back. We still really don't
(05:22):
know what's going to happen with that. The reality is
those people that have built up these followings, that have
had these things, if that goes away, where are all
those Where's all that following now?
Speaker 2 (05:32):
Right?
Speaker 3 (05:33):
Right? You don't have that immediate access.
Speaker 4 (05:35):
And I think that's the thing that's interesting about email marketing,
even text marketing. Those are channels where to your point,
someone raises their hand to say, yes, I want to
be connected to you, and I want to learn more
about your business. You have a direct line to your customer.
I mean, there's that old saying, right, the money is
in the list. If you have context that you can
reach out to and you know, connect with and engage
(05:58):
with and build those relationships with, that is always going
to be more beneficial to you than a kind of
fleeting connection, right, which I often think social media can be.
Speaker 3 (06:09):
I think it's great.
Speaker 4 (06:10):
Because they can allow you to reach new people, but
your goal should always be trying to move those people
to those channels that you own. One of the things
that we've always seen is those connections and those relationships
that you build with the people that are beneficial to
your business. Those are that's always going to be the same.
Social media channels are going to change an algorithm, they're
(06:30):
going to be banned, they're going to move, they're gonna
you know, something new is going to pop up. Those
are always going to change. But what stays constant is
that direct relationship that you can have with your customers
and prospects.
Speaker 1 (06:44):
Yeah, and so that's why I feel comfortable with that
and so as people are listening to the show, I've
always recommended to people who have social media follows to
immediately start email fan base. I always say, you know,
you know, and now you shared with me a story
last time on the show about you don't have to
have large numbers to be effective and if you could
(07:07):
share some examples of how one could be effective with
just a few email band club members versus having hundreds
of thousands. And that's what people get caught up in
when they see the social media engagement.
Speaker 4 (07:23):
Yeah, you know, so it's funny that you say this.
I'm actually going to give you a personal example here
real quick, because I know I focus on the channel
that I focus on is on LinkedIn. If any your
listeners want to connect with me, they're happy to do that,
So please to reach out. I'm doing that all the time,
and that's where I'm kind of doing most of my
social activity. So we actually posted a video that talked
(07:44):
about this TikTok thing happening. It was a short clip,
couple of minute video. Somehow that got picked up in
the algorithm and it ended up with close to forty
thousand impressions. Okay, now that's more than any impressions that
I've ever gotten in any posts before bots, if we
actually look at what happened through those impressions, like okay, cool,
(08:04):
you get seduced by that a little bit. But I
only got like maybe three new followers.
Speaker 3 (08:08):
And then maybe.
Speaker 4 (08:11):
Three or four like engagements with that post. And I
was looking at that compared to smaller numbers of things
where I've had, you know, maybe you know, over a
thousand particular you know, impressions on a post, but I had,
you know, multiple comments, more people following me, right, because
there's a more concentrated and engaged audience at that point
(08:31):
versus something that was being kind of pushed out to the.
Speaker 3 (08:34):
Masses, if you will.
Speaker 4 (08:35):
Right, that's just the simper example, and you know, not
the difference between email or whatever, but just showing you
the power of a smaller number. It can actually be
more beneficial to you because you have more of the
right people versus a whole bunch of the wrong people.
And I think that's the big difference. And so we
mentioned that idea of somebody raising their hand in a
in an email perspective to give you permission to contact them,
(08:56):
and so that op in is very powerful because they're interested,
they want to hear more from you, and so they're
already one step closer to that place where they may
end up doing business with you. And again it depends
on the nature of your business. Right, So when you
think of I think one of the things that small
businesses have as an advantage over the big businesses is
that you often have those direct relationships with their customers.
Speaker 3 (09:18):
So if you have a.
Speaker 4 (09:19):
If you have a store, for example, you see these
people coming in and out every day or every week
or whatever it may be. And so that digital becomes
the digital communication becomes an extension of those real relationships
that you have with people. And you know, your big
box stores are going to need the numbers because they're
just playing the averages.
Speaker 3 (09:40):
Right.
Speaker 4 (09:40):
The more people I have, the more people might really
low you know, percentage rate of people opening and cooking
can come through. But those smaller numbers, those are people
that actually care, they're interested, and they have those connections
with you, and you can you can see you know,
fifty percent open rates, if not more, right, you can
see you know, four to five percent click through rates
(10:00):
and those types of things. Because again it's a concentrated audience,
an audience that either believes in what you're doing, has
a real interest in the products and services that you have,
or has a real relationship with you. And I think
that's really the big difference. You don't really need the
big numbers, especially depending on the nature of your business.
If you've got like a longer sales cycle, for example.
Speaker 3 (10:22):
Maybe you're selling a bigger ticket.
Speaker 4 (10:23):
Item type of thing, right, it really allows you to
build those relationships and move those people closer and closer
to you as you do that over time, It's almost
like having a salesperson that's working for.
Speaker 3 (10:36):
You all the time.
Speaker 2 (10:37):
I mentioned as Dave you know, you know I'm talking
to Dave.
Speaker 1 (10:40):
He's the director of the Small Business Success at Constant Contact,
and I brought them on to the show to really,
you know, from a market because we always wear about marketing.
We have these ideas, we have these products, and we
don't know what to do. We don't know social media.
We see it out there. We may post a video,
see some engagement. Does the engagement enhance the sale? Doesn't
engagement and have somebody come to your door to buy,
(11:02):
don't know at a pick up your product or or
participate in something you're trying to sell. Why do you think,
because you mentioned this earlier, why is there a spike in.
Speaker 2 (11:11):
New business opportunities?
Speaker 1 (11:13):
You know, is the forty hour week person becoming past
a talk to us?
Speaker 4 (11:20):
Yeah, you know, I think there's a lot of things
going on here. I think you know, we talked to
and this is something that we have a new report
that's going to be coming up.
Speaker 3 (11:27):
So this is a little bit of a.
Speaker 4 (11:28):
Sneak peek for you, RuSHA. Our findings have found, like
you know, the top three reasons for starting a business.
I'll unpack some of this here, but the top three
are better work life balance, independence, right, they really don't
want to answer to someone else, and then financial potential. Okay,
now you mentioned the forty hour work week, right. I
think anybody that started a small business knows that you're.
Speaker 3 (11:50):
Going to be spending more than forty hours.
Speaker 4 (11:51):
Yes, right, So it's a bit of a misnomber when
you see like the number one reason is better work
life balance. But let me share a story with you
talking to somebody.
Speaker 3 (12:00):
She owns a spa.
Speaker 4 (12:02):
And she makes she makes wigs for like cancer patients
and things like that, and when she started her business,
she was working you know, as many hours as possibly.
You know, she could more than her typical nine to
five job that she was working before. And you know,
I asked her, you know, why does she do it
and all this, and she says, well, because.
Speaker 3 (12:23):
I wanted a better work life balance.
Speaker 4 (12:24):
And I was like, well, help me unpack the disconnect
there when you're saying you're working more hours than you
were working in your nine to five and she's like, yes,
but I was doing that so that I could get
to the point where I am now, where I only
work on Wednesdays and Fridays. Right, Wow, I only work now.
I get to choose my schedule. And so there's a
(12:44):
big difference between working your fingers to the bone for
whatever your salary is going to be and at the
end of the day you don't get that. Again that
third reason, the financial potential that you know that other
people are getting, and so there's a big difference to
going out on your own and putting that the blood
and sweat and time into it so that you know
(13:06):
you're going to get to another place that is a
more comfortable and a better balanced lifestyle for you.
Speaker 2 (13:12):
Now, Dave, that's a great story.
Speaker 1 (13:14):
Now, but if we make mistakes because because we see
that you know what I'm saying, we yeah, and that
is and your intro I talked about tips on launching
business or mistakes. Let's talk about a couple of mistakes
that you constantly see. The reason I say that because
that's what you do in constant contact. People come to you,
(13:34):
they get for education and talk about mistakes that individuals
can make when they just jump out there with an
idea and just no marketing concepts in place.
Speaker 2 (13:46):
But let me not steal the headline. The floor is yours.
Speaker 4 (13:49):
Sure, So I think one of the big things is
really trying to do too much all at once, right,
That's one of the big things that we see. It's
really about doing a couple of things, about doing your
homework right, make sure that you understand you have a
good idea right, you're you know you've got something that
will work as a market for and all of that.
But then it's really about starting small. And so I
(14:11):
think it's about getting that foundation in place. And so
again we've been talking a lot about this idea of
reaching your audience directly, and so that's what it's one
of the things I like about email marketing, for example,
then you can start small. It just means building that
list and then maybe saying Okay, I'm going to send
an email once a week or every other week, or
finding some consistency and that will do something for you.
(14:33):
I think the other mistake that you see there is
sometimes you feel like okay, yeah, you get really excited
and you start to pick, oh, I'm going to send
an email like every other day, or you can get
you do something that's actually not something that you can
do consistently, right, So I think that's something that.
Speaker 3 (14:48):
We see that as a mistake.
Speaker 4 (14:50):
I think the other thing is, oftentimes and this is
I think more prone to digital businesses, but like we
do everything from behind these screams, that you often forget
about community and the importance of real connections, particularly if.
Speaker 3 (15:08):
You are in a local business. Right.
Speaker 4 (15:10):
So you're right, the businesses that we see that are
successful really do focus on building those strong community relationships.
And that's with other businesses around them, with their customers,
it's with you know, just people within the local economy
in general.
Speaker 3 (15:28):
Right, It's they're building those relationships.
Speaker 4 (15:31):
The other thing that I think is a thing that
we see is that folks actually don't adopt the tools
right right, So I start thinking about automation tools for
example marketing.
Speaker 2 (15:42):
What hold an idea right there?
Speaker 1 (15:43):
Because I want to go to break and I want
to come back and I want to make sure you
complete that thought. We're talking to Dave Tyris. He's the
Small Business Director of Small Business Success at Content Constant Contact, and.
Speaker 2 (15:55):
We will hear more of him.
Speaker 1 (15:56):
We will come back with more money Making Conversations Class.
Speaker 5 (16:01):
Please don't go anywhere, We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(16:25):
Conversations Masterclass on Facebook, Twitter and Instagram.
Speaker 2 (16:29):
Hey there, everybody, and let me bring everybody up the speed.
Speaker 1 (16:31):
We're talking to the director a Small Business Success a
Constant Contact. He provides powerful tools to simplify and amplify
digital marketing for businesses. The reason I brought them on
because a lot of people make mistakes and launching their business,
they'll know how to market their business, and so I
wanted to bring an expert, especially they have email marketing.
They have a social media and I delve into that.
(16:53):
My company kind of does that, kind of it does
that as well from a standpoint of customers come to
us and asked us how to amplify their businesses through
these particular platforms, email marketing and social media. Now, Dave,
I built up my brand, and like I said, it's
(17:13):
all about trust, it's all about reaction. I do have
a LinkedIn account. I I think I have ten thousand
followers on my LinkedIn account. But each audience plays a
different role for insince Instagram. We know it's a little
younger than Facebook. And then you have x which used
to be Twitter and so all, and then you have,
like you mentioned earlier, TikTok. How do you sit down
(17:35):
as a person who's trying to market their brand make
a decision on where to go.
Speaker 4 (17:43):
So, I think there's a couple of things here. So
to your point, each of the channels, they're a little
bit different, right, Like each channel has its own kind
of audience and has its own quirks and things that
work on those channels. And so I think it's twofold.
It's one really figuring out, like Okay, where is my audience? Right,
And that could just be from asking your customers like, hey,
(18:03):
do you hang out here? Do you hang out there?
Speaker 3 (18:04):
Do you do that thing?
Speaker 4 (18:05):
It's also about kind of getting your feet wet in
each of them and trying them. But then also you
have to couple that with doing or using a channel
in terms of marketing that you're going to be comfortable
doing on a consistent basis. I think this is the
big thing that we've learned time and time again since
the dawn of marketing, right is consistency is the big thing.
Speaker 3 (18:26):
That makes it work.
Speaker 4 (18:27):
And so that means you're showing up, you're there, people
are seeing you all the time. You know that. What's
that old thing, right, If you're out of site, you're
out of mind. And so really marketing at its simplest
level is about just keeping your business top of mind
so that when people are looking for what you offer,
they're going to think of you first.
Speaker 3 (18:43):
Or if somebody asks.
Speaker 4 (18:45):
Them, hey, do you know somebody does such and such,
you're also going to come to mind first. And so
when you start looking at those different channels, right, So
I mentioned LinkedIn is the one that I like to use,
and so that's really more of a professional network. Right,
So I'm talking about business. I'm talking about other busines
this is and sharing the things that they've done so
to see success and how you can start to implement
that for yourself.
Speaker 3 (19:06):
Right.
Speaker 4 (19:06):
Whereas if I was on TikTok, where that's like kind
of like a more entertaining, fun type of you know,
short short form video type of thing, well, I might
think of ways to do that, but do it in
a completely different way, and that's really not my style,
Like I don't have the time to be investing in
that to think of it like that, right, And so
that's not something I'm going to do. So that's not
(19:27):
going to be where I'm going to invest that energy. Instagram,
I think, is you know, a place where it's also
more visual. You can do some of the video stuff,
but I like to use that as a way to
share maybe where I'm going, where I'm speaking next, right,
take some pictures out on the road, like where things
are happening there. And so I'm meaning into kind of
the strengths of each of those channels so that I'm
(19:49):
reaching people with the message that I'm trying to get across,
but in slightly different ways. And so I think it's
about looking at where your audience is and then where
do you feel most comfortable, Because if you are not
feeling comfortable about it, guess what, it's going to be
very easy for you not to do it.
Speaker 2 (20:04):
Right, you know, cause cause I tell you, I don't
I have an X account. I don't.
Speaker 1 (20:09):
I rarely use it because I don't feel comfortable over there,
you know. And then but it's really interesting because it's
all about building your brand.
Speaker 2 (20:17):
And like a lot of people know, I love to bake.
Speaker 1 (20:20):
I love to cook, and I am I would tell you, Dave,
I could be at the airport, I could be walking
in the store and people will come up to me
because I bake, not because I managed famous talent, not
because I've done extraordinary things in the entertainment business as
a Hollywood writer or produced shows in Las Vegas. You
(20:40):
that guy at bake right, I like your Okay, can
you give me a recipe? So I do know that's
if you do it consistently, you can build a brand
and the relationship with your audience.
Speaker 4 (20:52):
Correct, absolutely, I mean I think that's the big thing.
And I think you know to your point about you know,
baking and things like that, like it's those things that
make us human, that connect us all. And I think
there's there's ways. I mean, it's called social media for
a reason, right, We're trying to find people that we like.
I often describe it kind of like I call it
the party principle, right, But think about social media as
(21:15):
this big party. There's a lot of people out there,
and what we're really trying to do is find the
people that we like. So if you think about if
you went to a party, you do the same thing.
There's a big group of people there, You say hello
to the people that you recognize, you might meet somebody
new and have a conversation with those people. And then
when you start to think about like, okay, like if
our goal as marketers is to move people closer, right, well,
(21:37):
after the party dies down, there might be some people
that hang around, right, It's kind of like the after party, right. Well,
that's like your email list, right, those people that move
a little bit closer to you. And then you know,
maybe when you're leaving, you know, like you exchange phone
numbers with people, these are people that you want to have,
you know, stay connected to, you have instant access to.
That's like the SMS channel. Right, that's the VIP party
(21:57):
because people are giving you instant access to them in
that and so it's really, yeah, it's doing those things
that connect us as humans, but also sharing and letting
them know that, hey, these are the ways that I
can help you professionally as well that really allow you
to open up those opportunities.
Speaker 1 (22:13):
They You know, we've been sharing a lot of good
news when you came out of twenty twenty three. You
talk about twenty twenty four, the explosion of the entrepreneurs
in twenty twenty five, But what challenges when new entrepreneurs
face this year they weren't on the radar in twenty
twenty four.
Speaker 4 (22:31):
Well, you know, it's interesting. I think a lot of
them are still, but I think things are going to
happen a lot quicker. And I think, right, you know,
one of the things that where people get left behind
is really by not paying.
Speaker 3 (22:44):
Attention to what's happening. Right, And I'm just.
Speaker 4 (22:46):
Talking just in terms of technology even right, I think
this is going to be a really big year for AI,
as I think I mentioned, But I think if you're
not paying attention, you don't have to do all the
things right. You just have to be paying attention enough
to know, like, hey, you're just open to continually educating
yourself to what's coming up in terms of new technologies.
What can you know you start doing to better adapt
(23:08):
to changes in the in the landscape. And it's really
about being proactive and that really allows you to overcome
those challenges with what's happening out there. And I think
that's a big thing that that that needs to happen.
And I think the thing that we've learned time and
time again, no matter what happens, no matter what changes
come up, small business owners are resilient and they find
(23:29):
a way to keep going because these folks often don't
there isn't a plan be the plan A is to
own this business and they'll be they'll be Uh, they'll
they'll they'll stay with it until that you know, something
really makes them have to stop now and they adopt
right now.
Speaker 1 (23:46):
And then Dave, as we close up, you mentioned your podcasts. Uh,
where we can find that and what do the type
of information do you deliver from your podcast that will
help out my my fans who listen to my show.
Speaker 4 (23:59):
Yeah, the the name of the show is the Be
a Marketer Podcast. You can find that wherever you listen
to your podcast, if you just search to be a
marketer podcast, that will come up as well. And really
the premise of the show is we talk to successful
small business owners so you can find out what it
really means to market your business, even if marketing isn't
your thing. And so, yeah, it's a It was a
(24:20):
twenty twenty four Web Award hon a Ree, and we're
very proud of it.
Speaker 3 (24:24):
Thank you so much, Thank you.
Speaker 4 (24:26):
We talked to really great people that you know, really
have seen some success and share a lot of great
tips that are beneficial to any other business owner.
Speaker 2 (24:34):
Now you mentioned AI.
Speaker 1 (24:35):
I can't let you get off this phone because you
kind of like whispered it down in the beginning. Need
you dropped it in the middle of any view? A
how does AI players role in marketing?
Speaker 4 (24:47):
Yeah, so if I start thinking about some of the
ways that Constant Contact is using it today, sir, this
is a this is a great way to start thinking
about you know, again, I mentioned a lot of small
business owners aren't marketers, and so it becomes like al
page part like what do I.
Speaker 3 (25:01):
Say in this email? Right? Like?
Speaker 4 (25:02):
How do I write that content? We have a content
generator that you give it a few ideas of what
you're trying to do, and then it will create something
for you that you can edit if you need to,
but you're going to have a decently written email right
that can help you can. Then you can then take
that content and then summarize it for social media, you
can use it for text marketing. And I think where
things are going to start to get I mean, we
(25:23):
even have a content generator, I should say, a campaign
builder that allows you to say, hey, I'm trying to
do this type of thing, and it will create a
basically a marketing strategy across you know, social email, whatever
it is that you're trying to do, and give you
the timeline and start to help you schedule those things
so you have a full marketing campaign that you can
(25:44):
get out there.
Speaker 3 (25:45):
And so this is all stuff that's just going to
save you time so that.
Speaker 4 (25:48):
You can get back to those things that you would
rather be doing. I think what's most interesting and I
think this is where we're going to start to see
things go, is what you can start to do with
the data that you have in your account, soor you
think of you think of your sixty five thousand email
subscribers are doing certain things.
Speaker 3 (26:04):
You start to learn more about them. They have certain
interests beyond just you and your.
Speaker 4 (26:07):
Business right right, And if you can AI can really
analyze that information much faster than we can as humans,
and then start to look at that recognize patterns and
then make recommendations to you as to next steps or
things that you should do, and really open up new
avenues for your business that you never would have found otherwise.
(26:29):
And I think that's what's really exciting and really interesting.
As we move into the new year.
Speaker 1 (26:32):
They kill about how to reach you. May you just
I should have started out with that question. May you
got me?
Speaker 2 (26:37):
Hype that?
Speaker 1 (26:38):
Because I got sixty five thousand people, I don't know
what to do with them sometimes because sometimes they open
up my emails, sometimes they don't open up my emails.
So this d consistency is all I'm trying to get.
But again, you came through with a lot of great information,
And thank you again and Dave for coming on Money
Making Conversations, Master Glad, and you know I'm going to
bring you back.
Speaker 4 (26:57):
Yeah, it's always a pleasure. I hope you will.
Speaker 3 (27:00):
You know, please check.
Speaker 4 (27:01):
Out Constant Contact and find out more about the resources
and the tools that we have and if you want
to connect with me, you can find me on LinkedIn.
It's Dave Chasta, that's c h A r E. S. T.
So thanks again, Rashana, hope to see you again soon.
Speaker 2 (27:12):
Ah my friends, stay safe now.
Speaker 6 (27:14):
This has been another edition of Money Making Conversation Masterclass
hosted by me Rushaun McDonald. Thank you to our guests
on the show today and thank you listening to your
audience now. If you want to listen to any episode
I want to be a guest on the show, visit
Moneymakingconversations dot com. Our social media handle is money Making Conversation.
Join us next week and remember to always leave with
(27:35):
your gifts.
Speaker 2 (27:36):
Keep winning.
Welcome to Money Making Conversations Masterclass. I am your host,
Rashaan McDonald, a host is weekly every week. I'm here
giving you different information. The information and the interviews that
this show provides off for everyone. It's time to stop
reading other people's success stories and start living your own.
If you want to be a guest on my show,
please visit our website, Moneymakingconversations dot com and click the
(00:23):
be a Guest button.
Speaker 2 (00:25):
Let's get started.
Speaker 1 (00:26):
My guess is the director of Small Business Success at
Constant Contact, which provides powerful tools to simplify and amplify
digital marketing for businesses. He has good insight into the
entrepreneur boom that is happening right now and tips around
getting new businesses off the ground, which is important, including
mistakes got to learn about that many people make, and
(00:48):
he wants to advise you on what to focus on
first when you're launching your new business. Please welcome the
Money Making Conversations Masterclass. This is not his first, not
his second, but his third appearance on our show. Please
welcome Dave Scharis.
Speaker 3 (01:02):
How are you doing, Dave Rashan, I'm doing fantastic.
Speaker 4 (01:05):
How great it is to be with you.
Speaker 3 (01:06):
Here again. Thank you so much for.
Speaker 2 (01:08):
Having me appreciate it.
Speaker 1 (01:09):
You know, you know, I first of the year, and
I want to get it out. You know, the new administration,
they have different ways they're going to do business. They
say for an entrepreneurial world, this is an administration that
we should be looking at building opportunities.
Speaker 2 (01:23):
For people who have that spirit.
Speaker 1 (01:25):
Talk about what's really happening right now, not from a
political standflold, but from a business standpoint for entrepreneurs as
we move into.
Speaker 2 (01:33):
The new year.
Speaker 4 (01:35):
Yeah, you know, I think what was in twenty twenty four,
we saw some record breaking numbers in terms of new
businesses being started. I think it was something like five
point five million, I should say twenty twenty three. Moving
into twenty twenty four, yes, last year, last year around
mid December. We're still waiting for the final numbers to
come in, but what we saw was over four point
seven million new business applications were recorded, so still a
(01:58):
pretty sizable num, right, And I think this comes to
is your point again not to get political, but just
even among concerns right of economic concertainty, really what we're
seeing is just people are determined to become their own bosses.
Whether they're turning side hustles into full time work or
really just you know, taking that step to start their
own business. They're ready to take that step and hang
(02:21):
a shingle out, so to speak.
Speaker 1 (02:23):
Now, it's important that I introduced to people who you
are missing. I mentioned Constant Contact. So you are a marketer,
you'll pee if you engage with people. Tell everybody exactly
what Constant Contact does and your role at the business,
so we can really narrow down and get in detail
of how you really have the pulse owned startups and
(02:44):
companies that are actually successful as entrepreneurs and small businesses
and large.
Speaker 4 (02:50):
Yeah, so Constant Contact we're celebrating our thirtieth year in business.
We have been around for quite some time really with
the focus on helping small business right.
Speaker 3 (03:00):
Our mission is to help.
Speaker 4 (03:01):
The small standpall and we do that by providing education
resources along with tools designed to help small business owners
who are typically you know, small business owners first marketers
by necessity. We're providing tools that are easy to use
for them. You don't need to have a technical background,
so you have the same tools that allow you to
(03:22):
compete with the big businesses that are out there. So
we're talking email marketing, social media marketing, SMS, text marketing,
all of those types of things. And of course, now
you know this is a big time I think twenty
twenty five will be a really interesting year in terms
of just integration with like AI for example, and helping
you create content for your marketing pieces and all of that.
Speaker 3 (03:45):
But yeah, and so my.
Speaker 4 (03:47):
Role at the company, I'm the director of Small Business Success,
as you mentioned, and I'm also the host of our
Bio Marketer podcast, and I travel globally speaking to small
business audiences talking about and helping them make sense of
online marketing and what are the things that they need
to do, what are the steps that they need to take,
(04:07):
and how does it feel manageable?
Speaker 3 (04:09):
Right?
Speaker 4 (04:09):
I hope to inspire them to do something, move forward
and see some type of results so that they can
then start to build on that and get even more
results from the things that they do.
Speaker 3 (04:19):
COOLCT And I also, yeah, I'm sorry, right, I want
to I.
Speaker 1 (04:23):
Want to no, no, I wanted to stop you for
a minute because you said social and you said emails.
Speaker 2 (04:29):
Now I have email.
Speaker 1 (04:30):
I got to I got like sixty five thousand emails
and my membership fan club base and then I have
like a more total of a million social media followers. Now,
for some reason in my mind, I feel these sixty
five thousand has more value than the one million because
these people have registered and they I can send there,
(04:51):
and they can click, they can open. So talk about
if you would talk about the value models of emailing
versus social.
Speaker 4 (05:02):
Yeah, well, well there's a couple of things to talk
about here, right, So we can talk about the stats, right,
Like typically there's like a thirty six dollars return on
it for every one dollar invested in email marketing. But
that doesn't really make it real, right, Like, okay, cool,
that sounds good on paper, but if we think about
what's just been happening recently. Let's talk about TikTok. Right,
TikTok was banned, it's brought back. We still really don't
(05:22):
know what's going to happen with that. The reality is
those people that have built up these followings, that have
had these things, if that goes away, where are all
those Where's all that following now?
Speaker 2 (05:32):
Right?
Speaker 3 (05:33):
Right? You don't have that immediate access.
Speaker 4 (05:35):
And I think that's the thing that's interesting about email marketing,
even text marketing. Those are channels where to your point,
someone raises their hand to say, yes, I want to
be connected to you, and I want to learn more
about your business. You have a direct line to your customer.
I mean, there's that old saying, right, the money is
in the list. If you have context that you can
reach out to and you know, connect with and engage
(05:58):
with and build those relationships with, that is always going
to be more beneficial to you than a kind of
fleeting connection, right, which I often think social media can be.
Speaker 3 (06:09):
I think it's great.
Speaker 4 (06:10):
Because they can allow you to reach new people, but
your goal should always be trying to move those people
to those channels that you own. One of the things
that we've always seen is those connections and those relationships
that you build with the people that are beneficial to
your business. Those are that's always going to be the same.
Social media channels are going to change an algorithm, they're
(06:30):
going to be banned, they're going to move, they're gonna
you know, something new is going to pop up. Those
are always going to change. But what stays constant is
that direct relationship that you can have with your customers
and prospects.
Speaker 1 (06:44):
Yeah, and so that's why I feel comfortable with that
and so as people are listening to the show, I've
always recommended to people who have social media follows to
immediately start email fan base. I always say, you know,
you know, and now you shared with me a story
last time on the show about you don't have to
have large numbers to be effective and if you could
(07:07):
share some examples of how one could be effective with
just a few email band club members versus having hundreds
of thousands. And that's what people get caught up in
when they see the social media engagement.
Speaker 4 (07:23):
Yeah, you know, so it's funny that you say this.
I'm actually going to give you a personal example here
real quick, because I know I focus on the channel
that I focus on is on LinkedIn. If any your
listeners want to connect with me, they're happy to do that,
So please to reach out. I'm doing that all the time,
and that's where I'm kind of doing most of my
social activity. So we actually posted a video that talked
(07:44):
about this TikTok thing happening. It was a short clip,
couple of minute video. Somehow that got picked up in
the algorithm and it ended up with close to forty
thousand impressions. Okay, now that's more than any impressions that
I've ever gotten in any posts before bots, if we
actually look at what happened through those impressions, like okay, cool,
(08:04):
you get seduced by that a little bit. But I
only got like maybe three new followers.
Speaker 3 (08:08):
And then maybe.
Speaker 4 (08:11):
Three or four like engagements with that post. And I
was looking at that compared to smaller numbers of things
where I've had, you know, maybe you know, over a
thousand particular you know, impressions on a post, but I had,
you know, multiple comments, more people following me, right, because
there's a more concentrated and engaged audience at that point
(08:31):
versus something that was being kind of pushed out to the.
Speaker 3 (08:34):
Masses, if you will.
Speaker 4 (08:35):
Right, that's just the simper example, and you know, not
the difference between email or whatever, but just showing you
the power of a smaller number. It can actually be
more beneficial to you because you have more of the
right people versus a whole bunch of the wrong people.
And I think that's the big difference. And so we
mentioned that idea of somebody raising their hand in a
in an email perspective to give you permission to contact them,
(08:56):
and so that op in is very powerful because they're interested,
they want to hear more from you, and so they're
already one step closer to that place where they may
end up doing business with you. And again it depends
on the nature of your business. Right, So when you
think of I think one of the things that small
businesses have as an advantage over the big businesses is
that you often have those direct relationships with their customers.
Speaker 3 (09:18):
So if you have a.
Speaker 4 (09:19):
If you have a store, for example, you see these
people coming in and out every day or every week
or whatever it may be. And so that digital becomes
the digital communication becomes an extension of those real relationships
that you have with people. And you know, your big
box stores are going to need the numbers because they're
just playing the averages.
Speaker 3 (09:40):
Right.
Speaker 4 (09:40):
The more people I have, the more people might really
low you know, percentage rate of people opening and cooking
can come through. But those smaller numbers, those are people
that actually care, they're interested, and they have those connections
with you, and you can you can see you know,
fifty percent open rates, if not more, right, you can
see you know, four to five percent click through rates
(10:00):
and those types of things. Because again it's a concentrated audience,
an audience that either believes in what you're doing, has
a real interest in the products and services that you have,
or has a real relationship with you. And I think
that's really the big difference. You don't really need the
big numbers, especially depending on the nature of your business.
If you've got like a longer sales cycle, for example.
Speaker 3 (10:22):
Maybe you're selling a bigger ticket.
Speaker 4 (10:23):
Item type of thing, right, it really allows you to
build those relationships and move those people closer and closer
to you as you do that over time, It's almost
like having a salesperson that's working for.
Speaker 3 (10:36):
You all the time.
Speaker 2 (10:37):
I mentioned as Dave you know, you know I'm talking
to Dave.
Speaker 1 (10:40):
He's the director of the Small Business Success at Constant Contact,
and I brought them on to the show to really,
you know, from a market because we always wear about marketing.
We have these ideas, we have these products, and we
don't know what to do. We don't know social media.
We see it out there. We may post a video,
see some engagement. Does the engagement enhance the sale? Doesn't
engagement and have somebody come to your door to buy,
(11:02):
don't know at a pick up your product or or
participate in something you're trying to sell. Why do you think,
because you mentioned this earlier, why is there a spike in.
Speaker 2 (11:11):
New business opportunities?
Speaker 1 (11:13):
You know, is the forty hour week person becoming past
a talk to us?
Speaker 4 (11:20):
Yeah, you know, I think there's a lot of things
going on here. I think you know, we talked to
and this is something that we have a new report
that's going to be coming up.
Speaker 3 (11:27):
So this is a little bit of a.
Speaker 4 (11:28):
Sneak peek for you, RuSHA. Our findings have found, like
you know, the top three reasons for starting a business.
I'll unpack some of this here, but the top three
are better work life balance, independence, right, they really don't
want to answer to someone else, and then financial potential. Okay,
now you mentioned the forty hour work week, right. I
think anybody that started a small business knows that you're.
Speaker 3 (11:50):
Going to be spending more than forty hours.
Speaker 4 (11:51):
Yes, right, So it's a bit of a misnomber when
you see like the number one reason is better work
life balance. But let me share a story with you
talking to somebody.
Speaker 3 (12:00):
She owns a spa.
Speaker 4 (12:02):
And she makes she makes wigs for like cancer patients
and things like that, and when she started her business,
she was working you know, as many hours as possibly.
You know, she could more than her typical nine to
five job that she was working before. And you know,
I asked her, you know, why does she do it
and all this, and she says, well, because.
Speaker 3 (12:23):
I wanted a better work life balance.
Speaker 4 (12:24):
And I was like, well, help me unpack the disconnect
there when you're saying you're working more hours than you
were working in your nine to five and she's like, yes,
but I was doing that so that I could get
to the point where I am now, where I only
work on Wednesdays and Fridays. Right, Wow, I only work now.
I get to choose my schedule. And so there's a
(12:44):
big difference between working your fingers to the bone for
whatever your salary is going to be and at the
end of the day you don't get that. Again that
third reason, the financial potential that you know that other
people are getting, and so there's a big difference to
going out on your own and putting that the blood
and sweat and time into it so that you know
(13:06):
you're going to get to another place that is a
more comfortable and a better balanced lifestyle for you.
Speaker 2 (13:12):
Now, Dave, that's a great story.
Speaker 1 (13:14):
Now, but if we make mistakes because because we see
that you know what I'm saying, we yeah, and that
is and your intro I talked about tips on launching
business or mistakes. Let's talk about a couple of mistakes
that you constantly see. The reason I say that because
that's what you do in constant contact. People come to you,
(13:34):
they get for education and talk about mistakes that individuals
can make when they just jump out there with an
idea and just no marketing concepts in place.
Speaker 2 (13:46):
But let me not steal the headline. The floor is yours.
Speaker 4 (13:49):
Sure, So I think one of the big things is
really trying to do too much all at once, right,
That's one of the big things that we see. It's
really about doing a couple of things, about doing your
homework right, make sure that you understand you have a
good idea right, you're you know you've got something that
will work as a market for and all of that.
But then it's really about starting small. And so I
(14:11):
think it's about getting that foundation in place. And so
again we've been talking a lot about this idea of
reaching your audience directly, and so that's what it's one
of the things I like about email marketing, for example,
then you can start small. It just means building that
list and then maybe saying Okay, I'm going to send
an email once a week or every other week, or
finding some consistency and that will do something for you.
(14:33):
I think the other mistake that you see there is
sometimes you feel like okay, yeah, you get really excited
and you start to pick, oh, I'm going to send
an email like every other day, or you can get
you do something that's actually not something that you can
do consistently, right, So I think that's something that.
Speaker 3 (14:48):
We see that as a mistake.
Speaker 4 (14:50):
I think the other thing is, oftentimes and this is
I think more prone to digital businesses, but like we
do everything from behind these screams, that you often forget
about community and the importance of real connections, particularly if.
Speaker 3 (15:08):
You are in a local business. Right.
Speaker 4 (15:10):
So you're right, the businesses that we see that are
successful really do focus on building those strong community relationships.
And that's with other businesses around them, with their customers,
it's with you know, just people within the local economy
in general.
Speaker 3 (15:28):
Right, It's they're building those relationships.
Speaker 4 (15:31):
The other thing that I think is a thing that
we see is that folks actually don't adopt the tools
right right, So I start thinking about automation tools for
example marketing.
Speaker 2 (15:42):
What hold an idea right there?
Speaker 1 (15:43):
Because I want to go to break and I want
to come back and I want to make sure you
complete that thought. We're talking to Dave Tyris. He's the
Small Business Director of Small Business Success at Content Constant Contact, and.
Speaker 2 (15:55):
We will hear more of him.
Speaker 1 (15:56):
We will come back with more money Making Conversations Class.
Speaker 5 (16:01):
Please don't go anywhere, We'll be right back with more
money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashan McDonald. Money Making Conversations Masterclass
continues online at Moneymakingconversations dot com and follow money Making
(16:25):
Conversations Masterclass on Facebook, Twitter and Instagram.
Speaker 2 (16:29):
Hey there, everybody, and let me bring everybody up the speed.
Speaker 1 (16:31):
We're talking to the director a Small Business Success a
Constant Contact. He provides powerful tools to simplify and amplify
digital marketing for businesses. The reason I brought them on
because a lot of people make mistakes and launching their business,
they'll know how to market their business, and so I
wanted to bring an expert, especially they have email marketing.
They have a social media and I delve into that.
(16:53):
My company kind of does that, kind of it does
that as well from a standpoint of customers come to
us and asked us how to amplify their businesses through
these particular platforms, email marketing and social media. Now, Dave,
I built up my brand, and like I said, it's
(17:13):
all about trust, it's all about reaction. I do have
a LinkedIn account. I I think I have ten thousand
followers on my LinkedIn account. But each audience plays a
different role for insince Instagram. We know it's a little
younger than Facebook. And then you have x which used
to be Twitter and so all, and then you have,
like you mentioned earlier, TikTok. How do you sit down
(17:35):
as a person who's trying to market their brand make
a decision on where to go.
Speaker 4 (17:43):
So, I think there's a couple of things here. So
to your point, each of the channels, they're a little
bit different, right, Like each channel has its own kind
of audience and has its own quirks and things that
work on those channels. And so I think it's twofold.
It's one really figuring out, like Okay, where is my audience? Right,
And that could just be from asking your customers like, hey,
(18:03):
do you hang out here? Do you hang out there?
Speaker 3 (18:04):
Do you do that thing?
Speaker 4 (18:05):
It's also about kind of getting your feet wet in
each of them and trying them. But then also you
have to couple that with doing or using a channel
in terms of marketing that you're going to be comfortable
doing on a consistent basis. I think this is the
big thing that we've learned time and time again since
the dawn of marketing, right is consistency is the big thing.
Speaker 3 (18:26):
That makes it work.
Speaker 4 (18:27):
And so that means you're showing up, you're there, people
are seeing you all the time. You know that. What's
that old thing, right, If you're out of site, you're
out of mind. And so really marketing at its simplest
level is about just keeping your business top of mind
so that when people are looking for what you offer,
they're going to think of you first.
Speaker 3 (18:43):
Or if somebody asks.
Speaker 4 (18:45):
Them, hey, do you know somebody does such and such,
you're also going to come to mind first. And so
when you start looking at those different channels, right, So
I mentioned LinkedIn is the one that I like to use,
and so that's really more of a professional network. Right,
So I'm talking about business. I'm talking about other busines
this is and sharing the things that they've done so
to see success and how you can start to implement
that for yourself.
Speaker 3 (19:06):
Right.
Speaker 4 (19:06):
Whereas if I was on TikTok, where that's like kind
of like a more entertaining, fun type of you know,
short short form video type of thing, well, I might
think of ways to do that, but do it in
a completely different way, and that's really not my style,
Like I don't have the time to be investing in
that to think of it like that, right, And so
that's not something I'm going to do. So that's not
(19:27):
going to be where I'm going to invest that energy. Instagram,
I think, is you know, a place where it's also
more visual. You can do some of the video stuff,
but I like to use that as a way to
share maybe where I'm going, where I'm speaking next, right,
take some pictures out on the road, like where things
are happening there. And so I'm meaning into kind of
the strengths of each of those channels so that I'm
(19:49):
reaching people with the message that I'm trying to get across,
but in slightly different ways. And so I think it's
about looking at where your audience is and then where
do you feel most comfortable, Because if you are not
feeling comfortable about it, guess what, it's going to be
very easy for you not to do it.
Speaker 2 (20:04):
Right, you know, cause cause I tell you, I don't
I have an X account. I don't.
Speaker 1 (20:09):
I rarely use it because I don't feel comfortable over there,
you know. And then but it's really interesting because it's
all about building your brand.
Speaker 2 (20:17):
And like a lot of people know, I love to bake.
Speaker 1 (20:20):
I love to cook, and I am I would tell you, Dave,
I could be at the airport, I could be walking
in the store and people will come up to me
because I bake, not because I managed famous talent, not
because I've done extraordinary things in the entertainment business as
a Hollywood writer or produced shows in Las Vegas. You
(20:40):
that guy at bake right, I like your Okay, can
you give me a recipe? So I do know that's
if you do it consistently, you can build a brand
and the relationship with your audience.
Speaker 4 (20:52):
Correct, absolutely, I mean I think that's the big thing.
And I think you know to your point about you know,
baking and things like that, like it's those things that
make us human, that connect us all. And I think
there's there's ways. I mean, it's called social media for
a reason, right, We're trying to find people that we like.
I often describe it kind of like I call it
the party principle, right, But think about social media as
(21:15):
this big party. There's a lot of people out there,
and what we're really trying to do is find the
people that we like. So if you think about if
you went to a party, you do the same thing.
There's a big group of people there, You say hello
to the people that you recognize, you might meet somebody
new and have a conversation with those people. And then
when you start to think about like, okay, like if
our goal as marketers is to move people closer, right, well,
(21:37):
after the party dies down, there might be some people
that hang around, right, It's kind of like the after party, right. Well,
that's like your email list, right, those people that move
a little bit closer to you. And then you know,
maybe when you're leaving, you know, like you exchange phone
numbers with people, these are people that you want to have,
you know, stay connected to, you have instant access to.
That's like the SMS channel. Right, that's the VIP party
(21:57):
because people are giving you instant access to them in
that and so it's really, yeah, it's doing those things
that connect us as humans, but also sharing and letting
them know that, hey, these are the ways that I
can help you professionally as well that really allow you
to open up those opportunities.
Speaker 1 (22:13):
They You know, we've been sharing a lot of good
news when you came out of twenty twenty three. You
talk about twenty twenty four, the explosion of the entrepreneurs
in twenty twenty five, But what challenges when new entrepreneurs
face this year they weren't on the radar in twenty
twenty four.
Speaker 4 (22:31):
Well, you know, it's interesting. I think a lot of
them are still, but I think things are going to
happen a lot quicker. And I think, right, you know,
one of the things that where people get left behind
is really by not paying.
Speaker 3 (22:44):
Attention to what's happening. Right, And I'm just.
Speaker 4 (22:46):
Talking just in terms of technology even right, I think
this is going to be a really big year for AI,
as I think I mentioned, But I think if you're
not paying attention, you don't have to do all the
things right. You just have to be paying attention enough
to know, like, hey, you're just open to continually educating
yourself to what's coming up in terms of new technologies.
What can you know you start doing to better adapt
(23:08):
to changes in the in the landscape. And it's really
about being proactive and that really allows you to overcome
those challenges with what's happening out there. And I think
that's a big thing that that that needs to happen.
And I think the thing that we've learned time and
time again, no matter what happens, no matter what changes
come up, small business owners are resilient and they find
(23:29):
a way to keep going because these folks often don't
there isn't a plan be the plan A is to
own this business and they'll be they'll be Uh, they'll
they'll they'll stay with it until that you know, something
really makes them have to stop now and they adopt
right now.
Speaker 1 (23:46):
And then Dave, as we close up, you mentioned your podcasts. Uh,
where we can find that and what do the type
of information do you deliver from your podcast that will
help out my my fans who listen to my show.
Speaker 4 (23:59):
Yeah, the the name of the show is the Be
a Marketer Podcast. You can find that wherever you listen
to your podcast, if you just search to be a
marketer podcast, that will come up as well. And really
the premise of the show is we talk to successful
small business owners so you can find out what it
really means to market your business, even if marketing isn't
your thing. And so, yeah, it's a It was a
(24:20):
twenty twenty four Web Award hon a Ree, and we're
very proud of it.
Speaker 3 (24:24):
Thank you so much, Thank you.
Speaker 4 (24:26):
We talked to really great people that you know, really
have seen some success and share a lot of great
tips that are beneficial to any other business owner.
Speaker 2 (24:34):
Now you mentioned AI.
Speaker 1 (24:35):
I can't let you get off this phone because you
kind of like whispered it down in the beginning. Need
you dropped it in the middle of any view? A
how does AI players role in marketing?
Speaker 4 (24:47):
Yeah, so if I start thinking about some of the
ways that Constant Contact is using it today, sir, this
is a this is a great way to start thinking
about you know, again, I mentioned a lot of small
business owners aren't marketers, and so it becomes like al
page part like what do I.
Speaker 3 (25:01):
Say in this email? Right? Like?
Speaker 4 (25:02):
How do I write that content? We have a content
generator that you give it a few ideas of what
you're trying to do, and then it will create something
for you that you can edit if you need to,
but you're going to have a decently written email right
that can help you can. Then you can then take
that content and then summarize it for social media, you
can use it for text marketing. And I think where
things are going to start to get I mean, we
(25:23):
even have a content generator, I should say, a campaign
builder that allows you to say, hey, I'm trying to
do this type of thing, and it will create a
basically a marketing strategy across you know, social email, whatever
it is that you're trying to do, and give you
the timeline and start to help you schedule those things
so you have a full marketing campaign that you can
(25:44):
get out there.
Speaker 3 (25:45):
And so this is all stuff that's just going to
save you time so that.
Speaker 4 (25:48):
You can get back to those things that you would
rather be doing. I think what's most interesting and I
think this is where we're going to start to see
things go, is what you can start to do with
the data that you have in your account, soor you
think of you think of your sixty five thousand email
subscribers are doing certain things.
Speaker 3 (26:04):
You start to learn more about them. They have certain
interests beyond just you and your.
Speaker 4 (26:07):
Business right right, And if you can AI can really
analyze that information much faster than we can as humans,
and then start to look at that recognize patterns and
then make recommendations to you as to next steps or
things that you should do, and really open up new
avenues for your business that you never would have found otherwise.
(26:29):
And I think that's what's really exciting and really interesting.
As we move into the new year.
Speaker 1 (26:32):
They kill about how to reach you. May you just
I should have started out with that question. May you
got me?
Speaker 2 (26:37):
Hype that?
Speaker 1 (26:38):
Because I got sixty five thousand people, I don't know
what to do with them sometimes because sometimes they open
up my emails, sometimes they don't open up my emails.
So this d consistency is all I'm trying to get.
But again, you came through with a lot of great information,
And thank you again and Dave for coming on Money
Making Conversations, Master Glad, and you know I'm going to
bring you back.
Speaker 4 (26:57):
Yeah, it's always a pleasure. I hope you will.
Speaker 3 (27:00):
You know, please check.
Speaker 4 (27:01):
Out Constant Contact and find out more about the resources
and the tools that we have and if you want
to connect with me, you can find me on LinkedIn.
It's Dave Chasta, that's c h A r E. S. T.
So thanks again, Rashana, hope to see you again soon.
Speaker 2 (27:12):
Ah my friends, stay safe now.
Speaker 6 (27:14):
This has been another edition of Money Making Conversation Masterclass
hosted by me Rushaun McDonald. Thank you to our guests
on the show today and thank you listening to your
audience now. If you want to listen to any episode
I want to be a guest on the show, visit
Moneymakingconversations dot com. Our social media handle is money Making Conversation.
Join us next week and remember to always leave with
(27:35):
your gifts.
Speaker 2 (27:36):
Keep winning.
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