April 27, 2025 • 28 mins
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. T.M. Robinson-Mosley. She created “The Playbook.” It’s an award-winning mental health performance sports tech company. The platform measures stress, well-being, and resilience, giving athletes data-driven insights to improve performance while giving their teams increased competitive advantage. It provides trackable wellness and performance solutions for sports organizations.
Trusted by leading organizations such as the NBA, NCAA, National Women's Soccer League, and the Special Operations Wing of the US Air Force, The Playbook is at the forefront of mental health innovation in sports.
Talking Points/Questions *
1. The Playbook was founded on three core beliefs:
2. Athletes are more than their physical abilities–they are complex individuals deserving of holistic care.
3. Mental health and overall well-being have just as much of an impact on performance as physical health and skill.
4. Athletes and sports organizations deserve well-rounded tools that account for the entirety of the individual to help them thrive, maximize performance, and ultimately–win.
5. We have worked tirelessly to create a cutting-edge sports tech platform that measures stress, well-being, and resilience—giving athletes data-driven insights to enhance performance and provide teams with increased competitive advantage.
6. Unlike traditional athletic performance solutions focusing mainly on skill development and physical health, The Playbook doesn’t leave mental health behind. Our award-winning platform takes the whole person into account when looking at performance. From elite youth sports to collegiate and professional athletes, we are bridging the gap between physical and mental health to support and sustain peak performance.
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#BEST
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:05):
Welcome to the show. I am Rashwan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with nod profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi, I am Rashaan McDonald's host
the weekly Money Making Conversation master Class show. The interviews
and information that this show provides are for everyone. It's
time to stop reading other people's success stories and start
(00:46):
living your own. I'm here to help you reach your
American dream. My guest is the founder of the playbook.
It's in the world winning mental health performance sports tech company.
The platform measures stress, wellbeing and resilience athlete's data driven
insights to improved performance, well giving their team increased competitive advantage.
It provides trackable wellness and performance solutions for sports organizations.
(01:10):
Please work with the Money Making Conversation Masterclass. Doctor T. M.
Robinson Mosley.
Speaker 2 (01:15):
How you doing, my friend, I'm doing really well. Grateful
to be back.
Speaker 1 (01:21):
Great. Well, you know the thing about it is that
when we met previously, we were strangers and we happened
to be at premier screening of the Thirteen Steps Dr
Edwin Moses his journey. It was a doc about his
journey coming to more House College. As we were at
your teacher, to my understanding, that spelment. Correct, give us
a background on that.
Speaker 3 (01:42):
Yeah, so you know you said we met at the
premiere event, but I want to jump it back. We
actually met more than five years ago, and you actually
helped me get on this path of developing this platform
and this app because you met me what felt like
a chance encounter with one of our you know, colleagues
that we have in common, Tory Durdin, and I introduced
(02:05):
myself and said what I did, and you said, that's amazing.
Speaker 2 (02:08):
You need an app.
Speaker 3 (02:10):
And so now fast forward more than five years later,
here we are, and so I'm grateful and excited.
Speaker 2 (02:17):
But expellment.
Speaker 1 (02:20):
Now, did you see we got to slide that because
use an app, we got to stay on the app.
The app was for what.
Speaker 3 (02:26):
Yes, so we have an app and web based dashboard
for teams across the unique landscape of sport, whether it's
pee wee or pro. We've developed something called the Playbook,
which is a mental health performance sports tech platform. We
measure mental health metrics like resilience, stress, and overall well
(02:46):
being using gamified psych assessments, so we can give you
an overall score like a batting average. So we quantify
mental health status and then we give you an action
plan for what to do about those scores.
Speaker 1 (02:59):
Now that sounds fair original when the era of usually
it's on some little Excel file that you write down,
You chart everything. What made this a possibility? What made someone?
Will you buy yourself as an individual? Created this concept
that you have a team the playbook concept.
Speaker 3 (03:18):
Yes, so that's a great question, and it's when you're
talking about helping people find their dreams and building businesses.
These conversations are so invaluable because I am a non
coding tech founder, which means I do not write code.
I am not a software engineer, but I have them
on my team. And so what happened is for the
(03:39):
last decade, I've been a consulting psychologist for the Big
four plus professional Sport League. So that's the NFL, the
NBA National Women's Soccer League, and the NCAA. And it
has been tremendous and as we have looked at mental
health being just as important as physical health, we have
seen an explosion in demand and an interest, but there
(04:02):
have been difficulties scaling that and so on my end,
once we entered unfortunately into a mental health emergency because
of COVID, our team could not keep up with the demand.
And so you see me, but I'm backed by a
team of licensed mental health and medical providers that work
across Olympic collegen, pro sports, and even down in the
youth sports. So in order to scale, very much like
(04:25):
your advice, they needed a technical platform to be able
to work in a much more efficient effective way.
Speaker 2 (04:32):
And so that's where the playbook came in.
Speaker 1 (04:35):
Now, just remind everybody what I said in my intro.
The playbook provides trackable wellness and performance solution. Okay, let's
talk about trackable wellness. What does that mean?
Speaker 2 (04:46):
That's a great question.
Speaker 3 (04:47):
So when you think about a fitbit or any of
the a Whoop or Apple Health, we're able to see biometrics,
so you're able to track your sleep. How many steps,
your heart rate, right, Like, these are metrics, so I
always say if we're measuring something, we say it matters,
and that means that we can track improvement, so how
(05:08):
fast you run, how much you can lift. The challenge
with mental health is that often we don't have trackable metrics, right,
So on our end, it's like how do we use
technology and we use AI and machine learning to quantify
mental health status? Taking sych assessments that we would do
by hand, putting them into a platform, getting the calculations instantly,
(05:28):
and then giving you an overall score, so that mental
health becomes measurable.
Speaker 2 (05:33):
So once you have measurable.
Speaker 3 (05:34):
Metrics, you're able to see how you're doing over time,
so that you can implement things when you're not doing
so great and get people access to care and help,
or you can continue to figure out ways to make
sure your performance and you know, kind of improves over time.
Speaker 1 (05:49):
You know, it's really important that you bring this subject
up about mental health because stereotypes will consider people who
acknowledge that they will wouldn't say mental week, but we're
being disturbed by social media posts, the stress of expectations.
You know, Kevin Love and the NBA was one of
the first major stars who came back and to say, hey,
(06:13):
I'm stressing. Nailmi Asaki, a tennis star, came out and
said that what with that being said, a lot of
athletes probably are dealing with it, but still don't want
to come out. So you come to a team, and
some teams can use this to their advantage and negotiations
as well. Let's going to be real about this, So
that's why some athletes may not want to participate. How
(06:35):
do you deal with an athlete or that athlete's agent
saying I pass.
Speaker 2 (06:41):
That's such a great question.
Speaker 3 (06:43):
So we know that from the data, more than forty
percent of elite athletes support battling depression and anxiety so
severe they find it difficult to function, let alone perform.
So on our end, why we track stress, well being
in resilience, it's because they are preventative measures. So when
you're able to catch you before you're in a diagnosable
range for a mental health disorder.
Speaker 2 (07:04):
So it's actually.
Speaker 3 (07:05):
Rooted on catching you well before you get probably to
a place that's pretty difficult for you. Why that's advantageous
for athletes and teams, it's because we are a Hippo
compliant platform, which means we have the highest levels of
privacy and security. We don't sell your data, we have
restricted access, and it's private and completely mobile. So we
(07:28):
built this for the benefit of the athlete because that's
who we treat, and so on our end, it's about
how do we collect information only for the purpose of
improving the performance and connecting them to immediate care and
resources if their scores are in an unhealthy range. So
on our end, the privacy and the mobile aspect of
(07:52):
it is the information we got from athletes when we
were developing it, So we used focus groups and interviews
with thousands of athletes to really dictate how we developed this.
So it's something we developed for the sport ecosystem by
actually working in the sport ecosystem.
Speaker 4 (08:10):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan MacDonald.
Speaker 1 (08:27):
I'm talking to doctor T. M. Robinson. Moseley created their
playbook and when you say trusted organizations, trusted by leading
organizations such as the NBA, NCAA National Women's Soccer League
and the Special Operation Wings of the United States Air Force.
The playbooks is at the forefront of mental health, innovation,
and sports. The core the three core points of the playbook.
(08:52):
Let's talk about those beliefs.
Speaker 3 (08:55):
So our core beliefs, largely on our end, is that
we want to make sure that we recognize that athletes
are complete human beings. So the physical health often is
much more i'd say pronounced. When we're thinking about performance,
it's about skill development. But if you are not mentally healthy,
(09:15):
if you're not well, then you're not able to perform
at the highest level.
Speaker 1 (09:20):
Let's stop on that right there, because that's where we
run into this superhuman aspect of what an athlete is.
You know that I always calling about that Marvel comic
book type hero that they have no weakness. And that's
the part where the playbook deserves to have a conversation
(09:42):
with the sports world and officer, as you mentioned the
United States Air Force, because in the end, you know,
I'm telling you something this This feels like it can
going to corporate space as well, and the medical space
as well. But let's stay right here in sports because
right now it's identifiable. You know, these people are committed
to this in direction. You know, there are fifteen people
on a professional basketball team. They are roughly fifty three
(10:05):
athletes on a NFL team, or maybe eighty five athletes
on the college team. So there are numbers you can
see rather than forty thousand employees. Absolutely, and so you
can track them. But I do, and you know yourself,
this is going to evolve outside of the sports arena.
All you prepare for it to evolve outside of the
sports arena.
Speaker 3 (10:26):
Oh gosh, So I'm laughing at this because we launched
our platform. We had a soft launch a couple of
weeks ago, and then we announced this week that our
platform was live, and I have to be honest here,
we almost crashed our servers because we got a much
larger response in demand than I ever anticipated, and I'm
(10:47):
very grateful for that. So we're making sure our back
end and our operations can handle that.
Speaker 2 (10:52):
And to your.
Speaker 3 (10:53):
Point, we are starting in sport because when we think
about sport, obviously it's the backyard that we have worked
been for years. But at our best, sport is a
great unifier. It teaches us all about how do we
overcome adversity, leadership belonging some of the best exhibited behaviors
we can think of come out in sports, and that's
(11:17):
why we really enjoy and love them. And on our end,
if we can figure this out with some of the
best athletes in the world and then make it accessible
to youth sports and beyond who doesn't want to train
like an athlete who doesn't want to take care of themselves.
Because on our end, when we think about performance, performance
is an outcome.
Speaker 2 (11:36):
They are key ingredients that go into performance.
Speaker 3 (11:39):
Whether you are performing as a parent, an athlete, someone
in the military construction, if you're in an interview, right like,
your performance is agnostic, and so on our end, it's like,
how do we get these clear components from some of
these elite performers so that we can kind of translate
that into these different industries and different communities, so eventually
(12:02):
people will have these tools and resources at their fingertips.
Speaker 1 (12:06):
Now I stopped you on was going through the playbook.
I've been talking to doctor Tim Robinson Moseley, who was
going through the playbook, which was founded on three core beliefs.
She was talking about the physical abilities, and I wanted
to just stop her right there. But now let's hear
the other two.
Speaker 3 (12:21):
The other two obviously being complex individuals, but creating something
that is mobile and accessible. So it's a tool for
the entire ecosystem because on my end, I always like
to say, when I'm working with teams and organizations, building
a winning team culture is everybody's everyday work.
Speaker 2 (12:39):
So it's not just enough to make sure.
Speaker 3 (12:41):
That the athletes have the resources that they need to
take care of themselves. We need for coaches and gms
and front office and sports medicine, all of these people
to have access to resources because again, we are involved
in co creating an environment that's conducive for peak performance
and winning. That means everyone needs to have access to
these tools, not just the athletes, but the people who
(13:04):
provide the care for them as well.
Speaker 1 (13:06):
You know, it's growing up, you know. You know, way
back in the day, you used to have these little
mood rings. You know they was just cheesy. You know,
you put them on and they turned green. If you're
having a good day, yell. If you're having a good
day and you're going down, they read you know, you
need to go to sleep. This almost feels like this
is a technically advanced version of that, because if I
(13:31):
am a coach and I got all this information and
all this mental information about an athlete, and they're good days,
they're bad days. I should be able to manage them
a lot better as a human being and be aware
when they say they're not feeling right. This is consistent
with the behavior, and I should be more receptive correct.
Speaker 2 (13:56):
Absolutely, absolutely, and you're spot on.
Speaker 3 (14:00):
And so for us, it's about how do we make
these metrics very similar to the analytics that we're seeing
in sport. It doesn't matter what sport you're in. We
are using analytics in some really powerful ways. From being
able to protect injuries, we're able to see where injuries
occur on the field. We're able to look at analytics
and think about football right now because we've got a
(14:21):
Saints Falcons game coming up this weekend.
Speaker 2 (14:23):
But people use.
Speaker 3 (14:24):
Analytics to determine what plays you should run, should you
go for that two point conversion, rights, should you go
for the field goal? And then you have like the
analytics and the eye tests that we talk about when
we're coaches. So it's how is my team doing and
what data do I have that supports the best way
to get the best out of them? And mental health
(14:46):
has largely been left out of that conversation. And so
why I'm really excited is by having this emerging technology,
it gives us an opportunity to support athletes and teams
and ways we've never been able to and to give
visibility in how they're act doing so that we are
able to help them perform because so much more than
their kind of physical ability, what happens beyond the game
(15:09):
also impacts how they show up, and so that gives
us an opportunity to really, I think drive peak performance.
Speaker 1 (15:18):
One of the top Major League Baseball team is the
Houston Astros and analytics physical analytics. They use a lot
and a lot of people in the league.
Speaker 4 (15:27):
Goals.
Speaker 1 (15:27):
Baseball has gotten away from the feel of the game.
You know, you just since that guy's supposed to steal
second base, you're not supposed to do. Look at the
analytics say, you know, if you throw a curveball, if
you don't throw a curveball, then you shouldn't run. If
you throw a curveball, you should run, and things like that,
and the analytics saying that. So now you're telling me,
Rashan that part of the game and not just baseball,
(15:49):
it's in football is and all the sports analytics. Now
you're telling me, now, Rashana, look now we're going to
get to the mental analytics. So now a sports team
will have physical analytics and mental analytics. When that was
introduced to them, what did a light bulb go across
individuals in the industry's mind ahead talk about that.
Speaker 3 (16:13):
Oh, absolutely, because previously and talking to some major league
teams in the NBA, it was just not thought that
mental health could be something you could quantify. And I'm
of the mind if we don't measure something, we're saying
it doesn't matter, right, because if we measure something, it
means it's something tangible.
Speaker 2 (16:30):
We can see if it's doing well, we can see
if it's doing poorly.
Speaker 3 (16:34):
We can be action oriented versus Unfortunately, when mental health
becomes a significant issue, it's often too late when we
realize it. And that's the most difficult aspect where we've
had instances where athletes have died by suicide, have had
serious injuries or accidents that were connected to their mental
health and their well being, and you can feel blindsided
(16:56):
by it. So on our end, and this is the
third tier for us around the kind of three core principles,
which is providing data driven insights to enhance performance for teams,
because if you're able to see how folks are doing
and be proactive and intervening when they're not doing great,
it gives us so much more in terms of possibility
(17:21):
and improving their performance if we're able to do that
instead of responding reactively to a crisis.
Speaker 1 (17:27):
Now, now this is the interesting because you know, the
real time updates. Because see that's the quantifying Because I
really want to wrap everybody who's listening to the show
or watching this show, whatever platform they're using at the
time when they're you know, listening to or viewing this interview,
real time updates from a mental standpoint, See, I can understand,
(17:48):
you know, updates on the weight laws or speed or
weight training. Now you're telling me you can get real
time updates through the playbook.
Speaker 2 (17:58):
You are absolutely correct.
Speaker 3 (18:00):
So as soon as athletes take their assessments, so we
use gamify psych assessments, which basically means, y'all, we take surveys,
you answer questions, they calculate the answers on the back end,
and then give you a score. As soon as those
scores are in an unhealthy range. Whoever is in control
(18:21):
of the team that's overseeing your scores or the platform
for your team, they get a notification that says, hey,
you've got some players in the red zone. Here as
steps you need to take within twenty four hours to
connect them to care. It doesn't matter what time it is,
it doesn't matter where they are. You're able to get
real time updates both when you recognize.
Speaker 2 (18:40):
Your scores or in what we call the red zone.
Speaker 3 (18:43):
But then also whoever is in charge, whether it's the
athletic trainer or the clinician or if it's a designated
coach who has access to the emergency action plan on
your team, they get immediate notifications when someone needs support.
Speaker 1 (18:56):
So you're talking about from the peewee to the problem.
That's right, So how does how does one get in
touch with you if you're in an organization? First, well,
let me ask you the question. Let me ask you
this question because everybody don't No one wants to admit
there's a problem. You know, someone gets a knee injury,
that's understood in the sport. How does how how do
(19:18):
you introduce your concept to I wouldn't say disbelievers, but
people who are concerned of what people may think about
their team or their environment of sports in general. How
does the playbook get introduced? Because I've already said their
trusted organization in the n b A, NCAA National Women's
(19:41):
Soccer League, and the special operations wing up the United
States Airport. I don't see the Army and National Guard.
I don't see the Marines, you know, I don't see
the NFL. So there are a lot of organizations right
now who on our side still looking in, but they
need to be.
Speaker 3 (19:57):
In absolutely, and so on our end we go straight
to the strengths place. As a combined team, we've worked
with more than sixty six championship teams, both at the
college level and the pro level. The teams that are
dialed into managing mental health and providing resources are winners.
They're winners, and if you want the best out of
your athletes, just like you're focusing on physical health, you
(20:20):
have to focus on mental health and the results are
there for that. Also, as we think about sports and
the evolution of sport, what sport was like ten, fifteen,
twenty years ago, we.
Speaker 2 (20:32):
Are leagues beyond that now.
Speaker 3 (20:33):
So if we think about the next frontier and innovation,
this is part of it and so you are also
in a place where this is the next frontier of sport,
and so either you get on board you get behind
because your competitors are going to be looking at how
do I get the best advantage for my team. And
the last thing that I'll say about that is one
(20:56):
of the reasons we get brought into so many organizations
and why we had to develop this platum form to
scale is because this is the number one request from
players in their families at every level, whether it's pee wee,
college or pro they're asking what do you have for
mental health?
Speaker 2 (21:10):
Because people are struggling, and from.
Speaker 3 (21:13):
The coach's perspective of talking to coaches in the NFL
all the way down to talking to high school coaches,
they're doing things that are beyond coaching that's making it
difficult because they're dealing with so many issues around mental health.
So this is a clear pain point. So I don't
have to really sell this as much. We just present
it and people determine how we plug this into their ecosystem.
(21:37):
And that's the best thing about it. It doesn't matter where
you are. We have a solution that can plug right
into your care model that you have established at any level.
Speaker 1 (21:46):
You know what I love about this, doctor t Robinson Moseley.
I always like some.
Speaker 2 (21:50):
People you can just say doctor Moseley.
Speaker 1 (21:51):
Everyone was happening. It's Bailman. That's what she's an instructor,
a teacher. Besides, when she's not promoting the playbook. Here's
the thing is that I'm so happy for the playbook
because because mental health care is not available technically for
(22:18):
the minority of people of color community. This is mental
health care. You can say in any way you won't,
this is mental health care. This is a modern day
version of you going to a doctor, laying on a couch.
They being able to get information without the conversation. This
is just a different version of it, but at least
(22:39):
there's a start. We have so many young people in
our community, especially with social media out there, that are
being impacted and don't know where to turn. And that's
why the playbook is giving you an opportunity to be
able to offer trackable information that's protected. Okay it's not
(23:00):
so and restrictive asset restrictive access to the data. So
what is the future? You know, already shut down your
server a couple of times now because people are went
in there trying to take advantage of it. So what's
the future of playbook, doctor Moe?
Speaker 3 (23:17):
Oh, the future, And you're absolutely right. This is the approach,
and you're so insightful with this. The approach was to
make something that was exclusive accessible, So how do we
get this into the hands of people who need it
the most? How do we get it to young people
in a language that speaks to them, that's mobile, that's
on their phones. They can do it in private and
they're still able.
Speaker 2 (23:37):
To access it.
Speaker 3 (23:38):
So it's almost like this trojan horse effect where we're
trying to attack you with care before you even realize that,
you know we've gotten in there.
Speaker 2 (23:46):
So it's like putting carrots in your chicken nuggets.
Speaker 3 (23:48):
So this is very intentional to do that.
Speaker 1 (23:52):
Carrots and your chicken nuggets. I don't know if that
will help really, I don't know.
Speaker 4 (23:55):
I don't know.
Speaker 1 (23:56):
You're putting a veggie and the chicken nuggets is going
to help you out. But guess what, listen, jeeze.
Speaker 2 (24:02):
You don't even know it.
Speaker 3 (24:03):
But the future for us is really to establish this
in sport and then the sky's the limit. That's the
beauty of technology. So we are able to expand into
other industries. You've already been approached by industries. Believe that
a lot like the construction industry. We consider them industrial athletes. Unfortunately,
(24:24):
they have a death by suicide rate that's four times
the national average, and so we're able to retrofit our
tools for them. We look at other high intensity environments, doctors, lawyers,
first responders, veterinarians, dentists, folks who are working in other
high performance, high risk populations. This is something that could
be used across the board. So the future for us
(24:47):
is bright, and the future is and how we revolutionize performance.
And we do that from the lens of mental health
and overall well being.
Speaker 1 (24:56):
And I gotta ask this money making conversation a master class. Okay, money,
how do you make money?
Speaker 3 (25:03):
That is great that you say that we make money
because we are a it's called a SASSA. We're a
service as a software solution, So it basically means you
buy a subscription like you subscribe to any apps. So
we are B to B which means we sell into
large organizations. So our clients are like the NBA or
(25:24):
an individual team, whether that's youth sports or pro sports
or associations. We sell them to them. They buy a
number of users and license our software and then we
provide that on an annual or season basis, or they
can do it month to month.
Speaker 1 (25:40):
Wow, I'm gonna tell you some I didn't know when
I just told you go get it, go, get it out,
that you will take it and run. But I was
so glad you did, because, like I said earlier or
later in my conversation, to be able to seek mental health.
I know that the job I do is highly stressful,
and sometime I don't know what I can't monitor. I
(26:02):
may I figured out ways to be able to come
back from depressed moments over the years, but I know
that that's not healthy. You know, there should be some
support system, but to be able to That's why I
know this is going to come into mainstream because I
know that just like I'm tracking my high blood pressure,
you know, I should be able to track my how
(26:24):
I feel on Tuesday, Wednesday and Thursday mentally. And that's
what the playbook is all about. And I you know
my whole thing. You come on this show, I just
try to break it down to everybody simple can understand.
The playbook will get your right mentally because guess what
if you think you're right physically, it's time to get
right mentally. So you have a three sixty get right playing.
Speaker 3 (26:42):
Absolutely and that is and that is absolutely it, and
that's the normalizing of it. Your mind is connected to
your body. There is no way to separate that. You know,
and you don't feel good, you don't have a great day,
You're not able to perform as much. It impacts your
relationship to your decisions, all of these things. So if
(27:03):
we're able to get a pulse on how you're doing
and improve that, oh, I think it could be game
changing for so many people.
Speaker 1 (27:10):
It really is doctor Tim Robertson Mosley or Mosley or
doctor mo Or. She teaches over spell the college you know,
over in Atlanta, Georgia, just changing these young ladies' lives.
But thank you for allowing you to allow me to
interview you and let you know that down the pike,
there's an app coming for everyday people right now. It's
in the sports community, but it's an everyday community need.
(27:31):
And I appreciate you coming on money Making Conversation master
Class and telling my audience appreciate you.
Speaker 2 (27:36):
Yes, I love it.
Speaker 3 (27:37):
So stay tuned and thank you for continuing to be
such a dynamic icon in this area, creating access and
opportunity for people to know some of these things. So
I don't want you to miss that. I celebrate you,
and I appreciate you.
Speaker 1 (27:51):
Thank you, thank you, Cool appreciate you. This has been
another edition of Money Making Conversation master Class posted by
me Rashaun McDonald. Thank you to our guests on the
show today and thank you o listening to the audience now.
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
(28:14):
next week and remember to always leave with your gifts.
Keep winning.
Welcome to the show. I am Rashwan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with nod profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi, I am Rashaan McDonald's host
the weekly Money Making Conversation master Class show. The interviews
and information that this show provides are for everyone. It's
time to stop reading other people's success stories and start
(00:46):
living your own. I'm here to help you reach your
American dream. My guest is the founder of the playbook.
It's in the world winning mental health performance sports tech company.
The platform measures stress, wellbeing and resilience athlete's data driven
insights to improved performance, well giving their team increased competitive advantage.
It provides trackable wellness and performance solutions for sports organizations.
(01:10):
Please work with the Money Making Conversation Masterclass. Doctor T. M.
Robinson Mosley.
Speaker 2 (01:15):
How you doing, my friend, I'm doing really well. Grateful
to be back.
Speaker 1 (01:21):
Great. Well, you know the thing about it is that
when we met previously, we were strangers and we happened
to be at premier screening of the Thirteen Steps Dr
Edwin Moses his journey. It was a doc about his
journey coming to more House College. As we were at
your teacher, to my understanding, that spelment. Correct, give us
a background on that.
Speaker 3 (01:42):
Yeah, so you know you said we met at the
premiere event, but I want to jump it back. We
actually met more than five years ago, and you actually
helped me get on this path of developing this platform
and this app because you met me what felt like
a chance encounter with one of our you know, colleagues
that we have in common, Tory Durdin, and I introduced
(02:05):
myself and said what I did, and you said, that's amazing.
Speaker 2 (02:08):
You need an app.
Speaker 3 (02:10):
And so now fast forward more than five years later,
here we are, and so I'm grateful and excited.
Speaker 2 (02:17):
But expellment.
Speaker 1 (02:20):
Now, did you see we got to slide that because
use an app, we got to stay on the app.
The app was for what.
Speaker 3 (02:26):
Yes, so we have an app and web based dashboard
for teams across the unique landscape of sport, whether it's
pee wee or pro. We've developed something called the Playbook,
which is a mental health performance sports tech platform. We
measure mental health metrics like resilience, stress, and overall well
(02:46):
being using gamified psych assessments, so we can give you
an overall score like a batting average. So we quantify
mental health status and then we give you an action
plan for what to do about those scores.
Speaker 1 (02:59):
Now that sounds fair original when the era of usually
it's on some little Excel file that you write down,
You chart everything. What made this a possibility? What made someone?
Will you buy yourself as an individual? Created this concept
that you have a team the playbook concept.
Speaker 3 (03:18):
Yes, so that's a great question, and it's when you're
talking about helping people find their dreams and building businesses.
These conversations are so invaluable because I am a non
coding tech founder, which means I do not write code.
I am not a software engineer, but I have them
on my team. And so what happened is for the
(03:39):
last decade, I've been a consulting psychologist for the Big
four plus professional Sport League. So that's the NFL, the
NBA National Women's Soccer League, and the NCAA. And it
has been tremendous and as we have looked at mental
health being just as important as physical health, we have
seen an explosion in demand and an interest, but there
(04:02):
have been difficulties scaling that and so on my end,
once we entered unfortunately into a mental health emergency because
of COVID, our team could not keep up with the demand.
And so you see me, but I'm backed by a
team of licensed mental health and medical providers that work
across Olympic collegen, pro sports, and even down in the
youth sports. So in order to scale, very much like
(04:25):
your advice, they needed a technical platform to be able
to work in a much more efficient effective way.
Speaker 2 (04:32):
And so that's where the playbook came in.
Speaker 1 (04:35):
Now, just remind everybody what I said in my intro.
The playbook provides trackable wellness and performance solution. Okay, let's
talk about trackable wellness. What does that mean?
Speaker 2 (04:46):
That's a great question.
Speaker 3 (04:47):
So when you think about a fitbit or any of
the a Whoop or Apple Health, we're able to see biometrics,
so you're able to track your sleep. How many steps,
your heart rate, right, Like, these are metrics, so I
always say if we're measuring something, we say it matters,
and that means that we can track improvement, so how
(05:08):
fast you run, how much you can lift. The challenge
with mental health is that often we don't have trackable metrics, right,
So on our end, it's like how do we use
technology and we use AI and machine learning to quantify
mental health status? Taking sych assessments that we would do
by hand, putting them into a platform, getting the calculations instantly,
(05:28):
and then giving you an overall score, so that mental
health becomes measurable.
Speaker 2 (05:33):
So once you have measurable.
Speaker 3 (05:34):
Metrics, you're able to see how you're doing over time,
so that you can implement things when you're not doing
so great and get people access to care and help,
or you can continue to figure out ways to make
sure your performance and you know, kind of improves over time.
Speaker 1 (05:49):
You know, it's really important that you bring this subject
up about mental health because stereotypes will consider people who
acknowledge that they will wouldn't say mental week, but we're
being disturbed by social media posts, the stress of expectations.
You know, Kevin Love and the NBA was one of
the first major stars who came back and to say, hey,
(06:13):
I'm stressing. Nailmi Asaki, a tennis star, came out and
said that what with that being said, a lot of
athletes probably are dealing with it, but still don't want
to come out. So you come to a team, and
some teams can use this to their advantage and negotiations
as well. Let's going to be real about this, So
that's why some athletes may not want to participate. How
(06:35):
do you deal with an athlete or that athlete's agent
saying I pass.
Speaker 2 (06:41):
That's such a great question.
Speaker 3 (06:43):
So we know that from the data, more than forty
percent of elite athletes support battling depression and anxiety so
severe they find it difficult to function, let alone perform.
So on our end, why we track stress, well being
in resilience, it's because they are preventative measures. So when
you're able to catch you before you're in a diagnosable
range for a mental health disorder.
Speaker 2 (07:04):
So it's actually.
Speaker 3 (07:05):
Rooted on catching you well before you get probably to
a place that's pretty difficult for you. Why that's advantageous
for athletes and teams, it's because we are a Hippo
compliant platform, which means we have the highest levels of
privacy and security. We don't sell your data, we have
restricted access, and it's private and completely mobile. So we
(07:28):
built this for the benefit of the athlete because that's
who we treat, and so on our end, it's about
how do we collect information only for the purpose of
improving the performance and connecting them to immediate care and
resources if their scores are in an unhealthy range. So
on our end, the privacy and the mobile aspect of
(07:52):
it is the information we got from athletes when we
were developing it, So we used focus groups and interviews
with thousands of athletes to really dictate how we developed this.
So it's something we developed for the sport ecosystem by
actually working in the sport ecosystem.
Speaker 4 (08:10):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversations Masterclass hosted by Rashaan MacDonald.
Speaker 1 (08:27):
I'm talking to doctor T. M. Robinson. Moseley created their
playbook and when you say trusted organizations, trusted by leading
organizations such as the NBA, NCAA National Women's Soccer League
and the Special Operation Wings of the United States Air Force.
The playbooks is at the forefront of mental health, innovation,
and sports. The core the three core points of the playbook.
(08:52):
Let's talk about those beliefs.
Speaker 3 (08:55):
So our core beliefs, largely on our end, is that
we want to make sure that we recognize that athletes
are complete human beings. So the physical health often is
much more i'd say pronounced. When we're thinking about performance,
it's about skill development. But if you are not mentally healthy,
(09:15):
if you're not well, then you're not able to perform
at the highest level.
Speaker 1 (09:20):
Let's stop on that right there, because that's where we
run into this superhuman aspect of what an athlete is.
You know that I always calling about that Marvel comic
book type hero that they have no weakness. And that's
the part where the playbook deserves to have a conversation
(09:42):
with the sports world and officer, as you mentioned the
United States Air Force, because in the end, you know,
I'm telling you something this This feels like it can
going to corporate space as well, and the medical space
as well. But let's stay right here in sports because
right now it's identifiable. You know, these people are committed
to this in direction. You know, there are fifteen people
on a professional basketball team. They are roughly fifty three
(10:05):
athletes on a NFL team, or maybe eighty five athletes
on the college team. So there are numbers you can
see rather than forty thousand employees. Absolutely, and so you
can track them. But I do, and you know yourself,
this is going to evolve outside of the sports arena.
All you prepare for it to evolve outside of the
sports arena.
Speaker 3 (10:26):
Oh gosh, So I'm laughing at this because we launched
our platform. We had a soft launch a couple of
weeks ago, and then we announced this week that our
platform was live, and I have to be honest here,
we almost crashed our servers because we got a much
larger response in demand than I ever anticipated, and I'm
(10:47):
very grateful for that. So we're making sure our back
end and our operations can handle that.
Speaker 2 (10:52):
And to your.
Speaker 3 (10:53):
Point, we are starting in sport because when we think
about sport, obviously it's the backyard that we have worked
been for years. But at our best, sport is a
great unifier. It teaches us all about how do we
overcome adversity, leadership belonging some of the best exhibited behaviors
we can think of come out in sports, and that's
(11:17):
why we really enjoy and love them. And on our end,
if we can figure this out with some of the
best athletes in the world and then make it accessible
to youth sports and beyond who doesn't want to train
like an athlete who doesn't want to take care of themselves.
Because on our end, when we think about performance, performance
is an outcome.
Speaker 2 (11:36):
They are key ingredients that go into performance.
Speaker 3 (11:39):
Whether you are performing as a parent, an athlete, someone
in the military construction, if you're in an interview, right like,
your performance is agnostic, and so on our end, it's like,
how do we get these clear components from some of
these elite performers so that we can kind of translate
that into these different industries and different communities, so eventually
(12:02):
people will have these tools and resources at their fingertips.
Speaker 1 (12:06):
Now I stopped you on was going through the playbook.
I've been talking to doctor Tim Robinson Moseley, who was
going through the playbook, which was founded on three core beliefs.
She was talking about the physical abilities, and I wanted
to just stop her right there. But now let's hear
the other two.
Speaker 3 (12:21):
The other two obviously being complex individuals, but creating something
that is mobile and accessible. So it's a tool for
the entire ecosystem because on my end, I always like
to say, when I'm working with teams and organizations, building
a winning team culture is everybody's everyday work.
Speaker 2 (12:39):
So it's not just enough to make sure.
Speaker 3 (12:41):
That the athletes have the resources that they need to
take care of themselves. We need for coaches and gms
and front office and sports medicine, all of these people
to have access to resources because again, we are involved
in co creating an environment that's conducive for peak performance
and winning. That means everyone needs to have access to
these tools, not just the athletes, but the people who
(13:04):
provide the care for them as well.
Speaker 1 (13:06):
You know, it's growing up, you know. You know, way
back in the day, you used to have these little
mood rings. You know they was just cheesy. You know,
you put them on and they turned green. If you're
having a good day, yell. If you're having a good
day and you're going down, they read you know, you
need to go to sleep. This almost feels like this
is a technically advanced version of that, because if I
(13:31):
am a coach and I got all this information and
all this mental information about an athlete, and they're good days,
they're bad days. I should be able to manage them
a lot better as a human being and be aware
when they say they're not feeling right. This is consistent
with the behavior, and I should be more receptive correct.
Speaker 2 (13:56):
Absolutely, absolutely, and you're spot on.
Speaker 3 (14:00):
And so for us, it's about how do we make
these metrics very similar to the analytics that we're seeing
in sport. It doesn't matter what sport you're in. We
are using analytics in some really powerful ways. From being
able to protect injuries, we're able to see where injuries
occur on the field. We're able to look at analytics
and think about football right now because we've got a
(14:21):
Saints Falcons game coming up this weekend.
Speaker 2 (14:23):
But people use.
Speaker 3 (14:24):
Analytics to determine what plays you should run, should you
go for that two point conversion, rights, should you go
for the field goal? And then you have like the
analytics and the eye tests that we talk about when
we're coaches. So it's how is my team doing and
what data do I have that supports the best way
to get the best out of them? And mental health
(14:46):
has largely been left out of that conversation. And so
why I'm really excited is by having this emerging technology,
it gives us an opportunity to support athletes and teams
and ways we've never been able to and to give
visibility in how they're act doing so that we are
able to help them perform because so much more than
their kind of physical ability, what happens beyond the game
(15:09):
also impacts how they show up, and so that gives
us an opportunity to really, I think drive peak performance.
Speaker 1 (15:18):
One of the top Major League Baseball team is the
Houston Astros and analytics physical analytics. They use a lot
and a lot of people in the league.
Speaker 4 (15:27):
Goals.
Speaker 1 (15:27):
Baseball has gotten away from the feel of the game.
You know, you just since that guy's supposed to steal
second base, you're not supposed to do. Look at the
analytics say, you know, if you throw a curveball, if
you don't throw a curveball, then you shouldn't run. If
you throw a curveball, you should run, and things like that,
and the analytics saying that. So now you're telling me,
Rashan that part of the game and not just baseball,
(15:49):
it's in football is and all the sports analytics. Now
you're telling me, now, Rashana, look now we're going to
get to the mental analytics. So now a sports team
will have physical analytics and mental analytics. When that was
introduced to them, what did a light bulb go across
individuals in the industry's mind ahead talk about that.
Speaker 3 (16:13):
Oh, absolutely, because previously and talking to some major league
teams in the NBA, it was just not thought that
mental health could be something you could quantify. And I'm
of the mind if we don't measure something, we're saying
it doesn't matter, right, because if we measure something, it
means it's something tangible.
Speaker 2 (16:30):
We can see if it's doing well, we can see
if it's doing poorly.
Speaker 3 (16:34):
We can be action oriented versus Unfortunately, when mental health
becomes a significant issue, it's often too late when we
realize it. And that's the most difficult aspect where we've
had instances where athletes have died by suicide, have had
serious injuries or accidents that were connected to their mental
health and their well being, and you can feel blindsided
(16:56):
by it. So on our end, and this is the
third tier for us around the kind of three core principles,
which is providing data driven insights to enhance performance for teams,
because if you're able to see how folks are doing
and be proactive and intervening when they're not doing great,
it gives us so much more in terms of possibility
(17:21):
and improving their performance if we're able to do that
instead of responding reactively to a crisis.
Speaker 1 (17:27):
Now, now this is the interesting because you know, the
real time updates. Because see that's the quantifying Because I
really want to wrap everybody who's listening to the show
or watching this show, whatever platform they're using at the
time when they're you know, listening to or viewing this interview,
real time updates from a mental standpoint, See, I can understand,
(17:48):
you know, updates on the weight laws or speed or
weight training. Now you're telling me you can get real
time updates through the playbook.
Speaker 2 (17:58):
You are absolutely correct.
Speaker 3 (18:00):
So as soon as athletes take their assessments, so we
use gamify psych assessments, which basically means, y'all, we take surveys,
you answer questions, they calculate the answers on the back end,
and then give you a score. As soon as those
scores are in an unhealthy range. Whoever is in control
(18:21):
of the team that's overseeing your scores or the platform
for your team, they get a notification that says, hey,
you've got some players in the red zone. Here as
steps you need to take within twenty four hours to
connect them to care. It doesn't matter what time it is,
it doesn't matter where they are. You're able to get
real time updates both when you recognize.
Speaker 2 (18:40):
Your scores or in what we call the red zone.
Speaker 3 (18:43):
But then also whoever is in charge, whether it's the
athletic trainer or the clinician or if it's a designated
coach who has access to the emergency action plan on
your team, they get immediate notifications when someone needs support.
Speaker 1 (18:56):
So you're talking about from the peewee to the problem.
That's right, So how does how does one get in
touch with you if you're in an organization? First, well,
let me ask you the question. Let me ask you
this question because everybody don't No one wants to admit
there's a problem. You know, someone gets a knee injury,
that's understood in the sport. How does how how do
(19:18):
you introduce your concept to I wouldn't say disbelievers, but
people who are concerned of what people may think about
their team or their environment of sports in general. How
does the playbook get introduced? Because I've already said their
trusted organization in the n b A, NCAA National Women's
(19:41):
Soccer League, and the special operations wing up the United
States Airport. I don't see the Army and National Guard.
I don't see the Marines, you know, I don't see
the NFL. So there are a lot of organizations right
now who on our side still looking in, but they
need to be.
Speaker 3 (19:57):
In absolutely, and so on our end we go straight
to the strengths place. As a combined team, we've worked
with more than sixty six championship teams, both at the
college level and the pro level. The teams that are
dialed into managing mental health and providing resources are winners.
They're winners, and if you want the best out of
your athletes, just like you're focusing on physical health, you
(20:20):
have to focus on mental health and the results are
there for that. Also, as we think about sports and
the evolution of sport, what sport was like ten, fifteen,
twenty years ago, we.
Speaker 2 (20:32):
Are leagues beyond that now.
Speaker 3 (20:33):
So if we think about the next frontier and innovation,
this is part of it and so you are also
in a place where this is the next frontier of sport,
and so either you get on board you get behind
because your competitors are going to be looking at how
do I get the best advantage for my team. And
the last thing that I'll say about that is one
(20:56):
of the reasons we get brought into so many organizations
and why we had to develop this platum form to
scale is because this is the number one request from
players in their families at every level, whether it's pee wee,
college or pro they're asking what do you have for
mental health?
Speaker 2 (21:10):
Because people are struggling, and from.
Speaker 3 (21:13):
The coach's perspective of talking to coaches in the NFL
all the way down to talking to high school coaches,
they're doing things that are beyond coaching that's making it
difficult because they're dealing with so many issues around mental health.
So this is a clear pain point. So I don't
have to really sell this as much. We just present
it and people determine how we plug this into their ecosystem.
(21:37):
And that's the best thing about it. It doesn't matter where
you are. We have a solution that can plug right
into your care model that you have established at any level.
Speaker 1 (21:46):
You know what I love about this, doctor t Robinson Moseley.
I always like some.
Speaker 2 (21:50):
People you can just say doctor Moseley.
Speaker 1 (21:51):
Everyone was happening. It's Bailman. That's what she's an instructor,
a teacher. Besides, when she's not promoting the playbook. Here's
the thing is that I'm so happy for the playbook
because because mental health care is not available technically for
(22:18):
the minority of people of color community. This is mental
health care. You can say in any way you won't,
this is mental health care. This is a modern day
version of you going to a doctor, laying on a couch.
They being able to get information without the conversation. This
is just a different version of it, but at least
(22:39):
there's a start. We have so many young people in
our community, especially with social media out there, that are
being impacted and don't know where to turn. And that's
why the playbook is giving you an opportunity to be
able to offer trackable information that's protected. Okay it's not
(23:00):
so and restrictive asset restrictive access to the data. So
what is the future? You know, already shut down your
server a couple of times now because people are went
in there trying to take advantage of it. So what's
the future of playbook, doctor Moe?
Speaker 3 (23:17):
Oh, the future, And you're absolutely right. This is the approach,
and you're so insightful with this. The approach was to
make something that was exclusive accessible, So how do we
get this into the hands of people who need it
the most? How do we get it to young people
in a language that speaks to them, that's mobile, that's
on their phones. They can do it in private and
they're still able.
Speaker 2 (23:37):
To access it.
Speaker 3 (23:38):
So it's almost like this trojan horse effect where we're
trying to attack you with care before you even realize that,
you know we've gotten in there.
Speaker 2 (23:46):
So it's like putting carrots in your chicken nuggets.
Speaker 3 (23:48):
So this is very intentional to do that.
Speaker 1 (23:52):
Carrots and your chicken nuggets. I don't know if that
will help really, I don't know.
Speaker 4 (23:55):
I don't know.
Speaker 1 (23:56):
You're putting a veggie and the chicken nuggets is going
to help you out. But guess what, listen, jeeze.
Speaker 2 (24:02):
You don't even know it.
Speaker 3 (24:03):
But the future for us is really to establish this
in sport and then the sky's the limit. That's the
beauty of technology. So we are able to expand into
other industries. You've already been approached by industries. Believe that
a lot like the construction industry. We consider them industrial athletes. Unfortunately,
(24:24):
they have a death by suicide rate that's four times
the national average, and so we're able to retrofit our
tools for them. We look at other high intensity environments, doctors, lawyers,
first responders, veterinarians, dentists, folks who are working in other
high performance, high risk populations. This is something that could
be used across the board. So the future for us
(24:47):
is bright, and the future is and how we revolutionize performance.
And we do that from the lens of mental health
and overall well being.
Speaker 1 (24:56):
And I gotta ask this money making conversation a master class. Okay, money,
how do you make money?
Speaker 3 (25:03):
That is great that you say that we make money
because we are a it's called a SASSA. We're a
service as a software solution, So it basically means you
buy a subscription like you subscribe to any apps. So
we are B to B which means we sell into
large organizations. So our clients are like the NBA or
(25:24):
an individual team, whether that's youth sports or pro sports
or associations. We sell them to them. They buy a
number of users and license our software and then we
provide that on an annual or season basis, or they
can do it month to month.
Speaker 1 (25:40):
Wow, I'm gonna tell you some I didn't know when
I just told you go get it, go, get it out,
that you will take it and run. But I was
so glad you did, because, like I said earlier or
later in my conversation, to be able to seek mental health.
I know that the job I do is highly stressful,
and sometime I don't know what I can't monitor. I
(26:02):
may I figured out ways to be able to come
back from depressed moments over the years, but I know
that that's not healthy. You know, there should be some
support system, but to be able to That's why I
know this is going to come into mainstream because I
know that just like I'm tracking my high blood pressure,
you know, I should be able to track my how
(26:24):
I feel on Tuesday, Wednesday and Thursday mentally. And that's
what the playbook is all about. And I you know
my whole thing. You come on this show, I just
try to break it down to everybody simple can understand.
The playbook will get your right mentally because guess what
if you think you're right physically, it's time to get
right mentally. So you have a three sixty get right playing.
Speaker 3 (26:42):
Absolutely and that is and that is absolutely it, and
that's the normalizing of it. Your mind is connected to
your body. There is no way to separate that. You know,
and you don't feel good, you don't have a great day,
You're not able to perform as much. It impacts your
relationship to your decisions, all of these things. So if
(27:03):
we're able to get a pulse on how you're doing
and improve that, oh, I think it could be game
changing for so many people.
Speaker 1 (27:10):
It really is doctor Tim Robertson Mosley or Mosley or
doctor mo Or. She teaches over spell the college you know,
over in Atlanta, Georgia, just changing these young ladies' lives.
But thank you for allowing you to allow me to
interview you and let you know that down the pike,
there's an app coming for everyday people right now. It's
in the sports community, but it's an everyday community need.
(27:31):
And I appreciate you coming on money Making Conversation master
Class and telling my audience appreciate you.
Speaker 2 (27:36):
Yes, I love it.
Speaker 3 (27:37):
So stay tuned and thank you for continuing to be
such a dynamic icon in this area, creating access and
opportunity for people to know some of these things. So
I don't want you to miss that. I celebrate you,
and I appreciate you.
Speaker 1 (27:51):
Thank you, thank you, Cool appreciate you. This has been
another edition of Money Making Conversation master Class posted by
me Rashaun McDonald. Thank you to our guests on the
show today and thank you o listening to the audience now.
If you want to listen to any episode I want
to be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is money Making Conversation. Join us
(28:14):
next week and remember to always leave with your gifts.
Keep winning.
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