Branded

Branded

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads. Sara spent her career in the marketing world, helping countless companies tell their stories, and Larry experienced firsthand how a powerful brand can transform your business. Branded isn't just a podcast—it's your roadmap to building your personal brand. We'll explore all aspects of personal branding, from creating a cohesive brand identity and developing a unique value proposition to mastering social media strategies and understanding SEO. We’ll also talk about what it means to be a thought leader and how you can use content creation to get your message into the world, with a focus on the importance of authenticity, consistency, and storytelling in creating a brand that resonates with your target audience. We’ll feature interviews with top industry leaders, influencers, and experts who’ll share their journeys, experiences, and secrets to standing out in a crowded marketplace. These inspiring conversations offer valuable lessons and insights that can help you navigate your own creative branding journey. We understand that building a brand isn't a one-size-fits-all process. That's why we approach each episode with a fresh perspective, exploring different strategies and tactics to help you find the approach that works best for you, your goals, and your story. Plus, we'll be answering your questions in the episodes so we can provide personalized advice for your branding challenges in real-time. Whether you're an entrepreneur, a professional looking to elevate your career, or simply someone who wants to increase your online presence, "Branded" is the podcast for you. Join us each week as we help you craft a creative brand that's not just recognizable but unforgettable. So, subscribe to "Branded" on your favorite platform and find us online at listentobranded.com.

Episodes

April 30, 2024 25 mins
Welcome back to Branded: your comprehensive guide to creative branding. This episode is doubling as a celebration! Drum roll please... Sara's book is finally out! We've talked about publishing books in previous episodes, but now we're focusing on the journey and process behind Open This Book: The Art of Storytelling for Aspiring Thought Leaders. We're covering the imposter syndrome that almost derailed it, what it means to be...
Mark as Played

Welcome back to Branded: your comprehensive guide to creative branding. 

On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in your niche: ebooks!

Publishing an ebook is not hard and we're sharing our methods for creating them. Not only do they help with SEO and credibility, they can be used to grow your email list to turn people into...

Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talking about how her expertise in email marketing allowed her to live on an island for a month to tape the show while still having her business run smoothly and profitably. We're also asking a question that co...
Mark as Played

Welcome back to Branded: your comprehensive guide to creative branding. 

We are excited to have our friend Kristin Chadwick on the show. She is a podcast producer and coach and the host of the Podcast Coaching for Kingdom Entrepreneurs podcast. We cover a lot in this conversation, partly because we get a little off topic.

In this episode, we're talking about the art of genuine content creation, from the importance of speaking a...

Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we are joined by Daniel Den, the co-creator of the X Factor Effect methodology and author of the book "Ideas That Influence." We met Daniel at Podfest earlier this year and he was excited to send us each a mysterious box. When we got opened it, it was a guided experience that almost felt like an escape room with parts of the book promp...
Mark as Played
(Previously Released Episode) On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story. At Podcast Movement 2021 in Nashville, Sara stalked the host of Stacking Benjamins and accidentally got herself booked on the show to tell the story of the time she got a tattoo of a penis while in Ir...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. Networking is something we know we need to do, but how can we do it well? In this episode, we're sharing a few tips for networking in social and professional settings so you can grow your brand. We talk about our own experiences networking (both positive and negative) and the more memorable mistakes we've made over the years. Take some of these ideas and ...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about one of our favorite ways to become a thought leader and grow your brand: guesting on podcasts. We're sharing some of our tips and tricks for being a great podcast guest that gets you invited back, including:
  1. Do your research on the show and audience before you pitch and make sure you're pitching the value y...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. We're going back to the basics in this episode and taking the first steps to establishing a personal brand. In this episode, we'll walk you through a simple yet impactful exercise that can help you uncover key aspects of your brand. Grab a notebook for this episode so you can write down your answers, and listen to Sara and Larry share their answers to the...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. We just got back from presenting at a two-day public speaking workshop, so what better topic to focus on than that--public speaking? Public speaking is a great way to establish yourself as a thought leader and build a brand in your industry, but it can be difficult and intimidating to get started. We're sharing our very different perspectives on getting o...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com to see all the great branding and podcasting services we have to offer. Now, on today's episode, we're revisiting the topic of publishing and how impactful writing a book can be on your brand. As two peop...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. We've touched on this topic before, but today we're diving all the way in on business cards. After Podfest left us with dozens of business cards, we couldn't ignore the mistakes we saw a lot of people making, so we're talking about what makes a good business card, tips for designing impactful cards, and a few common mistakes you should avoid. What make...
Mark as Played

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks!

Branded is your go-to source for all things related to personal branding, thought leadership, and content creation. We're here to provide practical strategies and insights to help you enhance your brand, extend your reach, and generate engaged leads.

...

Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. We just got back from the Podfest Multimedia Expo's 10th anniversary event and there is so much to talk about. We gave y'all a sneak peek into what our booth was going to be in an earlier episode, and now we're able to share how successful it was and what we saw from some of the other expo hall exhibitors. The most important element that led to our success w...
Mark as Played
Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we're answering a single question: is it worth it? As business owners, we spend a lot of money on tools, subscriptions, and services we think will be a game changer for our businesses, but often they fall flat and we're stuck with the bill. Now, we're looking at a few of the things we've recently paid for and giving you our honest opinion...
  • Mark as Played
    Welcome back to Branded: your comprehensive guide to creative branding. We are only two days away from Podfest and have been planning non-stop for the event for weeks. This year, Branded will have a booth in the expo hall for the first time and we're so excited to turn our space into an experience. As we get ready, we're sharing insights from our past expo hall experiences, the plan for this event, and some crucial tips we've le...
    Mark as Played
    Welcome back to another episode of Branded, your comprehensive guide to creative branding. In this episode, Larry and Sara are talking about publishing a book as a tool for building your brand. Both of us are writing books (Larry's is now available!), and our reasons, approaches, and goals are incredibly different. Larry launched his new book launch in record time using AI to expedite the writing process, while Sara has been ...
    Mark as Played
    On this episode of Branded, we are joining by content creation royalty, the one and only Philip Taylor. Also known as PT, he is a Certified Public Accountant turned content creator and the man behind the annual FinCon Expo (a Branded favorite). With the start of a new year comes another year of paying our taxes, so PT is joining to share his tips and insights for entrepreneurs and content creators during tax season. We're cov...
    Mark as Played
    Welcome back to Branded and welcome to 2024! For our first episode of the new year, Sara and Larry are sharing the New Year's Resolutions they've set for themselves and how these goals will impact their brands. We're going public with our goals to hold ourselves accountable, sharing our plans to post more content, be more organized, and diversify the type of content we create. On top of that, we're talking about the importanc...
  • Mark as Played
    On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer. Sara shares her strategies for holiday messaging, like fun holiday graphics or themed lead generation campaigns--emphasizing the nee...
    Mark as Played

    Popular Podcasts

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      Death, Sex & Money

      Anna Sale explores the big questions and hard choices that are often left out of polite conversation.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

      Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Start Here

      A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.

    Advertise With Us
    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2024 iHeartMedia, Inc.