My Weekly Marketing

The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right...

Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes.

Mariana shares a practical appr...

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off.

You’ll hear a simple framework for defining your brand voice, plus tips for applying i...

Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life.

You’ll hear how to audit what’s working,...

Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible.

Kevin shares practical ways to adapt, from how to organize your conten...

If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people.

We cover why comments can be more powerful than content, what updat...

Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself?

In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in y...

Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start.

You don’t need to do more or spend more. What you need is clarity around who you’re ...

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies.

In this episode, I break down the three most common marketing gaps that hold small business owners back, and ho...

Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul.

These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. ...

What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages that connect, convert, and create lasting impact.

Aurora shares insights from her background in neuroscience, screenwriting, and business development to explain why emotional storytelling beats f...

Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.

We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple bu...

Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection.

Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practica...

Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver.

You’ll hear how to choose and design a conversi...

Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected?

In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a...

If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward.

Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a ...

What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose.

In this episode, we explore how pers...

Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral.

We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Wheth...

If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms.

I’ll explain why narrowing your ideal customer avatar helps your message land better, and how talking about solutions instead...