My Weekly Marketing

Unlock the SEO secrets that'll turn your small business website into a customer magnet! 
Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site.

I'm Janice Hostager, and armed with my 30 years experience in the marketing world, I'm here to guide...

You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are.

But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new entrepreneurs or those of us who are not used to putting our faces...

If you're a solopreneur and could use a little help from time to time, this podcast episode is for you.  

I have invited  Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency,  and she unveils the tips and tricks you should think about before hiring. 

Meredith also bre...

Have you ever wondered how life struggles can transform your life and your business?

Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepreneurial success. With each story and insight, we unravel the transformative p...

Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands.  Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today. 

In our conversation, Teresa divulges her top strategies for intentional network...

Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career.

We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From sidestepping the pervasive hustle culture to mastering the art of audie...

Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers. 

So I decided to tackle that challenge in this episode. We'll take a look at your money story and  talk about some pricing psychology.  I share nine tips you need to think about as you raise prices.  You'll find insig...

Did you jump into business without thinking too much about your marketing? If so, you're not alone. 

Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?"

Without understanding who your ideal target customer is, your marketing will likely be ineffective. 

Nicole tak...

Feel like David facing off against Goliath in the business world? 

Join me as I pull back the curtain on my own entrepreneurial journey, revealing how I went from being an  insecure one-person design agency to discovering that my small business's size was my secret weapon. 

I talk about the truths that can turn your small business into a market leader by harnessing the strengths that come with being the under...

Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails! 

I talk about...

• Email Type #1: The Email Welcome Sequence
• Email Type #2: Lead nurturing Emails
• Email Type #3: Weekly Educational Content
• Email Type #4: Promotional Emails
• Email Type #5: Feedback and Survey Emails
• Email...

Ever wondered how tapping into your customer's psyche could skyrocket your marketing results? 

We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys. 

So in this episode, we'll talk about a few well-researched methods for converting your customers on your web pages or your emails...and ...

Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too.

So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach us a few things about mastering video and YouTube content...

Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds.  It's not enough to just have a website; it needs to speak to your ideal customer and  resonate with the core values of your brand.

In this episode, we're dissecting the important aspects of a website.  I'm joined by Paula Hickey, a brilliant web developer ...

Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal.

That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this episode, we'll follo...

If you have an email list,  this episode is one you don't want to miss! 

Email marketing expert Scott Hartley joins me in this episode to reveal new  authentication requirements coming from Google and Yahoo in February 2024.

Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us about how business...

How does your email list look? 🤔

Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset. 

After going through the trials and errors of list-buildin...

Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the many lessons she's learned along ...

Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill. 

The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into loyal customers. Discover th...

 Need a foolproof blueprint to plan for success in 2024? You're in the right place!

In this week's episode, I'll be sharing:

• potent insights on goal-setting
• the power of a personal mission statement
• the often overlooked importance of taking breaks for mental clarity
• Constructing a product ladder for all your offers (with a FREEBIE here!)
• Utilizing a calendar to schedule launches, promotions, and milestone eve...