Elite Zone

Elite Zone

Stay tuned for new episodes from the Elite Zone, where we focus on elevating your real estate marketing. Featuring various guests who are experts in the industry that can help us cover everything Real Estate marketing from SEO to Social Media.

Episodes

September 25, 2025 46 mins

In this episode of Elite Zone Live, we break down the small, strategic marketing actions that deliver big-time results for busy real estate agents.

If you're tired of being told to "just do more," this is your permission slip to do less — but smarter.

💥 You’ll learn:

  • Why posting one update to your Google Business Profile weekly can outperform paid ads

  • How tagging your CRM leads can automate your follow-up and increase resp...

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In this episode, Max sits down with Shauna Stevens and Andrew Zurita (Senior Sales Manager at Agent Elite) to break down the entire roadmap for real estate agents who want to build a visible, successful, and scalable business.

Whether you're brand new, mid-tier, or a seasoned agent trying to level up, this episode walks you through:

✅ The most important step right after signing up ✅ Daily success habits top producers swear by ✅ Why...

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Real estate content creation doesn't have to be overwhelming — if you know how to repurpose.

In this episode of Elite Zone Live, Max Bergstrom and Shauna Stevens break down how to take just one 2-minute video and turn it into 10+ pieces of high-impact content across social media, blogs, lead magnets, and email.

You'll learn:

  • How to film your anchor video with just your phone

  • The best tools to instantly create reels, blog po...

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Not all content is created equal — and if you're just posting to post, you're probably leaving money on the table. In this episode of Elite Zone Live, we break down the 4 essential types of content that every real estate agent needs to dominate their market, build trust, and convert more leads into clients.

You’ll learn:

✅ How to create Authority Content that gets found on Google and YouTube

✅ How to use Proof Content to eliminate ...

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Most agents are invisible online — and they don’t even realize it. In Episode 61 of Elite Zone, Max and Shauna go deep on local visibility strategy, breaking down exactly how to get found online when clients Google you (before they ever click or call).

You’ll learn:

  • ✅ Why Google Business, Yelp, and Apple Maps are non-negotiables

  • ✅ How to unify your online listings for SEO power and local trust

  • ✅ The biggest visibility mis...

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What if growing your real estate business wasn’t about luck — but math?

In Episode 60 of Elite Zone, Max and Shauna break down the exact numbers that drive visibility, leads, and closed deals. You’ll learn the content strategy and engagement formula that, when done consistently, can help agents close 12–15 more deals per year.

Inside this episode: 🔢 The “Visibility Math” formula that creates compound growth ✍️ Why 5,000 words a mo...

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Real estate agents are asking better marketing questions than ever, and we’re answering them all.

In Episode 60 of Elite Zone, Max, Shauna, and Justin tackle the questions agents frequently ask about how to grow their brand, generate leads, and reduce their dependence on platforms like Zillow.

Inside:

  • Why big platforms are dominating, and how to fight back

  • How to use AI to scale without losing your personal touch

  • What kin...

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Big-box real estate platforms are winning—but not for long.

In Episode 59 of Elite Zone, Max, Shauna, and Justin break down exactly why Zillow, Realtor.com, and Homes.com are dominating agent visibility—and how YOU can take your leads, your brand, and your business back.

You’ll learn:

  • Why agents handed over their leads (and how to stop it)

  • What Zillow will never be able to do as well as you

  • How to combine local strategy, ...

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Are you blaming the market, your leads, or your lack of time? The truth is, your mindset—and your excuses—are the real problem.

In this fire-filled episode of Elite Zone, Max and Shauna Stevens rip the band-aid off the hard truths most agents refuse to face. If you’re sick of spinning your wheels, struggling with sales, or feeling like marketing “just isn’t working,” this episode is your wake-up call.

Inside, we cover: ✅ Why 98% of...

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In this brutally honest episode of Elite Zone, Max and Shauna Stevens expose the real reasons most real estate agents struggle — and how to avoid becoming a statistic.

They reveal the hidden mistakes that destroy momentum, the critical systems agents ignore, and why consistency, digital presence, and smart automation are no longer optional if you want to survive (and thrive) in today’s market.

Learn how to build a real database, le...

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In this powerful and refreshingly honest episode of Elite Zone, Max sits down with mortgage lender and rising powerhouse Randa Dehaan, who’s shaking things up in the real estate world with her unique mix of hustle, heart, and human connection.

From cold-calling agents and door-knocking with charm, to launching community masterminds and building real relationships on social, Randa shares how she tripled her business by focusing on r...

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In this power-packed episode of Elite Zone, Max Bergstrom sits down with Agent Elite’s very own marketing warriors, Justin Hancey and Shawna Stevens. If you’re a real estate agent tired of renting leads from Zillow and ready to put your dollars into yourself, this episode is your game-changer.

We dive into:

  • The mindset shift agents need to truly build their own business

  • Why most agents confuse “selling homes” with their act...

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In this episode of the Get Real Podcast, we’re breaking down the exact Meta Ads strategy top-performing agents are using to generate high-quality buyer and seller leads on autopilot. From choosing the right campaign objective to building high-intent audiences, crafting scroll-stopping creatives, and mastering follow-up—this is your no-fluff, step-by-step guide to running Facebook and Instagram ads that actually work.

Whether you’re...

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💡 From Door Knocking to Business Building – The Sales Playbook That Works 🔥

In this episode, Max Bergstrom sits down with Carlos Morataya & Marco Velez from Integrity Solar to talk about the grind, mindset, and strategy behind building a thriving business through strategic sales and relationship-building.

💥 What You'll Learn: ✅ How knocking on doors sharpens sales skills & builds confidence ✅ The importance of persistenc...

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In this episode of Elite Zone, host Max Bergstrom is joined by Haley Collier and Ryan Lipsy, two dynamic leaders in title services and social media strategy. They dive deep into the secrets of successful real estate branding, time management, and automation, offering invaluable insights that can transform your business.

💡 What You’ll Learn:

  • Personal vs. Brokerage Branding: Why building your own brand is crucial for long-term ...
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🎙️ Get Real – The Short Podcast for Real Estate Success!

In this episode of Get Real, host Max Bergstrom dives into a critical factor that can make or break your real estate business—Online Reputation Management. 🌟

Before clients choose an agent, they Google you, check your ratings, and read reviews. If you're not actively managing your reputation, you're missing out on massive opportunities!

In this power-packed episode, Max bre...

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Welcome to Get Real: A New Shortcast by Agent Elite! In this episode, we’re diving deep into Relationship Marketing—the secret sauce to building long-term success in real estate. It’s not about quick wins or one-time deals; it’s about creating meaningful, lasting connections with your clients that keep you top of mind for years to come.

Learn how to leverage your CRM effectively, automate your follow-ups, engage authentically on so...

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In this episode of Get Real, Max Bergstrom dives into the art of cinematic marketing for real estate agents. Learn how to create stunning neighborhood spotlight videos, immersive property tours, and virtual walkthroughs that captivate buyers and make your listings stand out online. From planning your storyline and capturing high-quality footage to using drones and editing like a pro, Max shares step-by-step strategies to elevate yo...

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Welcome to Get Real, the newest short podcast from Agent Elite! Hosted by Max Bergstrom, this series is your go-to resource for real estate agents looking to level up their marketing strategies and dominate their markets.

In our pilot episode, Max dives into the game-changing world of hyperlocal marketing. Learn why it’s a must for agents, how to position yourself as the go-to community expert, and actionable strategies to implemen...

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In this special episode of Elite Zone, host Max Bergstrom sits down with real estate expert Jim LaMattery, a 43-year veteran in the housing industry, to tackle the hard truths about today’s locked real estate market. Jim breaks down the systemic challenges buyers face—from skyrocketing interest rates to inventory gridlock—and provides practical solutions, like his innovative FHA Swap Program, to get young families into homes.

This ...

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