Friends with Benefits

This week we're chatting with a couple of legends, Michelle Eatherton and Dorothy Copeland, on their experiences and insights on building successful ecosystems in the tech space including AWS, IBM, Hubspot, and Stripe. Dorothy talks about her journey at AWS and Stripe, highlighting the importance of choosing the right partnerships and building the right culture while scaling. Michelle discusses her role in developing the AWS p...

In this episode, Jason and Sam chat with Greg Portnoy, a prominent partner leader known for his influential LinkedIn presence and newly released PRM, Euler. Greg discusses the significant effort behind his LinkedIn content and the importance of building genuine, value-added relationships in the business world. He shares insights from his career in partnerships, emphasizing the need for authenticity, strategic alignment, and trust i...

In this episode, Jason and Sam chat with Katie Lambert, Director of Partner Marketing and Enablement at HubSpot. The conversation delves into the multifaceted role of partner marketing, exploring its ambiguous nature and diverse responsibilities. Katie shares insights on how her team manages partner communications, events, and co-marketing efforts, emphasizing the importance of creating a shared vocabulary and understanding within ...

Sam Jacobs, CEO of Pavilion and author of Kind Folks Finish First, discusses the importance of kindness and building strong relationships in business. He shares his personal journey of prioritizing values and principles in his career and how it has shaped his approach to partnerships.  He also addresses the challenges of balancing kindness with business considerations and navigating situations where kindness may be perceived as a w...

In this episode, Jason, Sam, and Mac Redding discuss the concept of go-to-network (GTN) and how it can revolutionize sales and marketing strategies. Mac explains that GTN is about building a network of champions to pull the market to you, rather than pushing your product or service onto the market. In this conversation, Mac discusses the misalignment between words and actions in leadership, the need for a shift in traditional sales...

Emir Elliott-Lindo shares his insights and experiences in the field of partnerships. He emphasizes the importance of building relationships, trust, and credibility in partnerships. Emir also discusses the significance of cross-pollination and strategic relationships in driving success. He highlights the non-negotiables and institutional beliefs that lead to successful partnerships, including treating everyone well and delivering on...

Everyone's favorite married Co-CEO couple, who's growing a unicorn company join us this week to talk about the importance of transparent communication, wearing multiple hats and experimentation. In this episode, co-CEOs of Chili Piper, Alina and Nicolas Vandenberghe discuss their journey as a married couple and business partners. We learn how they met and the start of Chili Piper. Partnerships have been an important lever...

Aaron Howerton, a Partner Operations expert, joins the podcast to discuss the importance of partner operations and its role in driving successful partnerships. Aaron explains that partner operations is distinct from channel operations and encompasses all aspects of partnerships beyond resale and distribution. He emphasizes the necessity of partner operations and the value it brings to both external partners and internal teams.

Aaron...

Jason and Sam are joined by Tom and Tamsen Webster, a power couple in the marketing and podcasting space. Tom, the "godfather of podcasting," shares his insights on the podcast industry and the key elements of a successful show. Tamsen, a message designer, discusses the importance of crafting a compelling message and building trust with the audience. Together, they explore how to create engaging content, foster meaningful...

Katie Penner, the Head of Sender Relations at Sendoso, joins the Sam and Jason to discuss the power of direct mail in building relationships and creating emotional connections with customers. Katie shares her journey at Sendoso and how she transitioned from an SDR to her current role. She emphasizes the importance of personalized outreach and the impact it has on breaking through the noise in today's buyer-saturated market. Ka...

In this special Valentine's Day episode, hosts Sam and Jason Yarborough record together in the same room for the first time. They discuss their unique relationship as a married couple who also work together in the same industry. Despite their shared workspace and similar interests, they operate in different ecosystems of partnerships, which allows them to bring new connections and perspectives to each other's networks. Sa...

Rasheité Calhoun is an experienced partner leader and revenue expert. She recently joined the team at Axios HQ, where she is building a partnership program from scratch. With a background in managing partner teams and programs, Rasheité brings a wealth of knowledge and expertise to her role. She is known for her ability to drive revenue and build successful partnerships, making her a valuable asset to any organization.

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In this episode, Jason and Sam interview Mark Kilens, the co-founder of TACK, about the concept of "people first" go-to-market strategies. Mark explains the importance of focusing on people and relationships in the ever-evolving tech industry. He shares insights on the shift from a search-centric to a social-centric internet, the power of storytelling in business, and the role of community in driving growth. Mark also dis...

In this episode, Sam and Jason Yarborough sit down with Jessie Shipman to discuss the importance of partner enablement in building successful partnerships. They explore Jessie's journey from being a teacher to entering the tech industry and finding her passion for partner enablement. They delve into the multifaceted nature of partnerships and the various skills and passions required to excel in the field. The conversation high...

About The Guest: Jay Baer is a renowned keynote speaker, author, and entrepreneur. He has written several books and has built and sold multiple multimillion-dollar businesses. With over 30 years of experience in the digital industry, Jay is an expert in business growth, marketing, and customer experience. He is also a tequila influencer and co-owner of the tequila brand Wild Common.

Summary: Jay Baer discusses the importance of spee...

Morgan J. Ingram is a renowned sales leader, speaker, and podcaster. He is the founder of JBarrows Sales Training and the host of The SDR Chronicles podcast. Morgan is known for his expertise in sales and personal branding, and he is passionate about helping others break through the noise and negativity to live their best lives.

Morgan emphasizes the importance of personal branding in creating a strong presence in the mark...

Bryan Williams, founder of Hockey Stick Advisors, shares his insights on building successful partnerships. 

He emphasizes the importance of building trust, remaining authentic, and helping partners win. 

Bryan also discusses the value of working within app marketplaces and large ecosystems, and how to stand out and build strong relationships within those ecosystems. 

He highlights the growing tech scene i...

Justin Zimmerman joins the show to share his insights on building a community and the importance of authenticity. 

He emphasizes the power of small, consistent actions and the value of personal connections. Justin also discusses the future of sales and the role of influencers in the industry. 

He talks about his journey of building his own business and the lessons he has learned along the way. Justin also introduc...

Matt Quirie joins Sam and Jason Yarborough to share his insights on building strong relationships, maintaining a positive company culture, and the importance of effective communication. 

He emphasizes the need for mutual respect, active listening, and trust in all relationships. Matt also discusses the impact of implementing a "no assholes" policy at ROI DNA and how it has positively influenced their company cult...